ago when they learned that they cannot start their business. since then, there has been an outpouring of support. as members of the commission know, the supervisors that sector a lot of meetings heard, there are over 30 organizations that sent letters in support of this ordinance. more than 300 san franciscans in 200 people from other parts of the state and country showed support by signing this petition. they testified in front of the planning commission a few months ago in what was an incredible hearing. seeing this proposal become law has been a labor of love for the agriculture alliance. an all volunteer organization made up of 40 member organizations was founded a year ago. by one of the code word nadirs. if the members of the group could raise their hands of a show some support out here?

there were a lot of people that put in a lot of work to make this happen. even with all the work, we cannot have got here today without the leadership and backing of the elected officials and the commissioner. i want to recognize a few people at the planning department. they were incredible and spent months seeking feedback for practitioners, hunting to make sure that a zoning code would work for the people. in the mayor's office, they shepherded this through throughout. at the department of environment, thank you. of course, the mayor himself for cosponsoring its. i think you for being the early co-sponsors. help by impressing that right. of course, all of the other supervisors that supported it

and the other supervisors. i am very excited to say that i don't know if we're going to get into this 2 d, but we have an amazing talent here. we will do what we call a solid coast. at this time of year, it is what we grow really well. we have a number throughout the city. we have greens from little city gardens, a free-form, a number of backyard gardens or rooftop gardens actually. some support from the garden of the environment. they are here. any other forms or gardens i am forgetting? from across the city, that is actually pretty broad section of the city. this and salad dressing and

plates and utensils. i hope we can raise a play or bold celebrate this new law. >> i would like to introduce karen. the key to this ordinance is that not only growing the fruit -- the food is illegal. it illegal. it is still illegal for the next five minutes. but selling it was the key to this. as you know, when it comes to local food production, san francisco has a lot of fight establishments that tried their best to use local food. the neighborhood gathering place in the district, she is here to talk about her work and her support of this. >> with my partner and amazing staff, we run it as a place i

hope you'll will visit. i hope i don't start crying partly through what i have to say. the key for inviting me to be here and explain why the passage or the adoption of this is important to the business. like a lot of others, we are committed to sourcing the highest quality ingredients with of the most environmental sensitivity possible. practically speaking, when we can purchase food grown close to home, it is traveling a shorter distance from our kitchen and there is a lot less energy consumption for transportation and refrigeration. it also translates to us for a really high level of freshness. that is meaningful to all of our palates. but the energy consumption and

the shorter distance is really meaningful to our businesses environmental goals. as part of what underlies the grain business certification. the practical consideration is what as well of value to us. equally important to us and our mission is helping the community develop a deeper understanding of what it takes to produce good food. food that is grown in a healthy environment without synthetic toxic input, we are really excited that the adoption of this ordinance allows for the possibility of more forming in san francisco. when i was thinking about this, a hit me on a deeper level that with this ordinance, we're seeing food production is an important use for some of our cities very precious miles of land. i have been really gratified and

moved by the diversity of voices that have come together around this. it is been a very well stored in process. i want to say thank you to hew for inviting me to participate and to help. it is great as a business person that is kind of busy to be able to work on something that is so productive and reveal something of this magnitude. there i go. the adoption of the ordnance and the presence of the leadership and support behind it is sort of departmental at all levels. it is kind of amazing and that it recognizes the community benefit of reestablishing an intimacy and the fluency with food production. it is a high use on some select parcels of land like this one.

as the commonly sought commodity value, that is incredible. as a business person that has grown a real pride in running a value driven business, we're really excited about having colleagues like that as the front of the ship and development of this new small business sector of the farms in the city. >> thank you all for the comments a day and for being here. i do want to say that this is very gratifying to be able to help move this forward. i want to invite all of you to let us know how it is working for years to come.

if there are changes, let's keep up the dialogue. and if there are similar things we should be doing, let us know. finally, the moment we have been waiting for. mr. mayor, i would like to invite you to come to the signing table and for all of us together around. >> come on, everybody. with this and mature, we signify that the urban farmers' movement in san francisco is alive and well. [applause] >> what is today because the date? >> 420.

>> that is different legislation. >> with this, who gets this? we keep it? there is the signature. that is real. thank you, alliance. thank you, everybody. and then divide more areas in use that vacant space.

>> i'm your host of "culturewire," and today, here at electric works in san francisco. nice to see you today. thanks for inviting us in and

showing us your amazing facility today. >> my pleasure. >> how long has electric works been around? >> electric works has been in san francisco since the beginning of 2007. we moved here from brisbane from our old innovation. we do printmaking, gallery shows, and we have a fabulous retail store where there are lots of fun things to find. >> we will look at all of that as we walk around. it is incredible to me how many different things you do. how is it you identify that san francisco was in need of all these different services? >> it came from stepping out of graduate school in 1972. i wrote a little thing about how this is an idea, how our world should work. it should have printmaking, archiving, a gallery. it should have a retail store. in 1972, i wanted to have art

sales, point-of-sale at the grocery store. >> so you go through the manifesto. with the bay area should have. you are making art incredibly accessible in so many different ways, so that is a good segue. let's take a walk around the facilities. here we are in your gallery space. can you tell me about the current show? >> the current show is jeff chadsey. he is working on mylar velum, a smooth, beautiful drawing surface. i do not know anyone that draws as well as he does. it is perfect, following the contours and making the shape of the body. >> your gallery represents artists from all over, not just the bay area, an artist that work in a lot of different media. how to use some of what you look for in artists you represent?

>> it is dependent on people are confident with their materials. that is a really important thing. there is enough stuff in the world already. >> you also have in his current show an artist who makes sculpture out of some really interesting types of materials. let's go over and take a look at that. here we are in a smaller space. project gallery. >> artists used the parameters of this space to find relationships between the work that is not out in the big gallery. >> i noticed a lot of artists doing really site-specific work. >> this is a pile of balloons, something that is so familiar, like a child's balloon. in this proportion, suddenly, it becomes something out of a dream. >> or a nightmare. >> may be a nightmare. >> this one over here is even harder to figure out what the

initial material is. >> this is made out of puffy paint. often, kids use it to decorate their clothes. she has made all these lines of paint. >> for the pieces we are looking at, is there a core of foam or something in the middle of these pieces that she built on top of? >> i'm not telling. >> ah, a secret. >> this silver is aluminum foil, crumbled of aluminum foil. her aesthetic is very much that quiet, japanese spatial thing that i really admire. their attention to the materiality of the things of the world. >> this is a nice juxtaposition you have going on right now. you have a more established artists alongside and emerging artists. is that something important to you as well? >> very important in this space,

to have artists who really have not shown much. now let's look at other aspects of electric works operation. let's go to the bookstore. >> ok. >> in all seriousness, here we are in your store. this is the first space you encounter when you come in off the street. it has evolved since you open here into the most amazingly curious selection of things. >> this was the project for the berkeley art museum. it was -- this is from william wiley's retrospective, when he got up onstage to sing a song, 270 people put on the cat. >> it is not just a bookstore. it is a store. can you talk us through some of your favorites? >> these are made in china, but they are made out of cattails. >> these pieces of here, you have a whale head and various

animals and their health over there, and they are jewelry. >> we do fund raisers for nonprofits, so we are doing a project for the magic theater, so there are some pretty funny cartoons. they are probably not for prime time. >> you sort of have a kind of holistic relationship where you might do merchandise in the store that promotes their work and practice, and also, prince for them. maybe we should go back and look at the print operation now. >> let's go. >> before we go into the print shop, i noticed some incredible items you have talked back here. what are we standing in front of? >> this is william wiley, only one earth.

this is a print edition. there are only eight total, and what we wanted to do was expand the idea of printmaking. this is really an art object. there we go. >> besides the punball machine, what do you produce in limited edition? >> there is the slot machine. if you win the super jackpot, you have saved the world. >> what about work? >> the right design, it was three volumes with lithographs in each volume. the cab of count dracula with 20 lithographs inside and lined with beaver fur. really special. >> let's move on to the print shop. >> ok. the core of what we do is making

things. this is an example. this is a print project that will be a fund-raiser for the contemporary music players. we decided to put it in the portfolio so you could either frame at or have it on your bookshelf. >> so nonprofits can come to you, not just visual are nonprofits, but just nonprofits can come to you, and you will produce prints for them to sell, and the profits, they can keep. >> the return on investment is usually four times to 10 times the amount of investment. this is for the bio reserve in mexico, and this is one of the artists we represent. >> you also make prints for the artists that you represent. over here are some large prints by a phenomenal artist. >> he writes these beautiful things. anyone who has told you paradise is a book of rules is -- has

only appeared through the windows. this is from all over coffee. we are contract printers for all kinds of organizations all across the country. >> thank you very much for showing us around today. i really appreciate you taking the time to let me get better acquainted with the operation and also to share with our "culturewire" team. >> we feel with ff park works as well as scombect it to, it will be a powerful example for cities

around the world that's an effective solution that is easily replicated. this new approach to managing parking includes realtime information on parking availability via the web, handheld devices and soon the meant transportation commission 511 service. we will also be able to extend our parking meter time limits. we're installing new meters that have technology that makes it much more easier to pay and demand responsive pricing to charge the lowest price possible to make it easier to find parking here in the city. your presence today is greatly appreciated and it's reflective of our partnership with the federal government, our regional and local government, as well as support from the academic world. accordingly, i would like to especially recognize some special guests who are with us here today -- mayor edwin -- our mayor here as well as a very special welcome to the deputy administrative of the federal highway administration, greg

nato, who has traveled across the nation from d.c. to be with us here today, our president of the board of supervisors, supervisor david chu. tom nolan, chairman of the board and also dr. donald shupe, our professor of urban planning at the university of irving-los angeles and worldwide expert claim on parking. we're also joined by m.t.a. director cheryl brinkman. and we're also joined by supervisor scott wiener as well as chairman of the transportation authority ross mercuriami. we're glad you're all able to be here with us. we're also joined by leslie rogers, regional administrator of the federal transit administration. we also have jose luis moss covitts of the transportation authority, jim lazarus of our san francisco chamber of commerce is here, along with red

rifkin of the san francisco city of public works and melanie from the department of environment. we had a strong partnership. there was no way we could do this work without a strong partnership here within the city planning and the port of san francisco that had a strong partnership with us at s.f. park and agreed to participate in the pilot program. we have a great team of individuals at the m.t.a. who worked on this project for the past couple of years and i need to make sure we especially thank them and jape primus and steve lee. -- jay primus and steve lee. [applause] and i think you saw earlier on we had some of our team that works out in the field, our parking meter shops, those individuals also deserve recognition. they've done a great job to get us here today. they're tireless efforts have gotten us to a point on behalf of this agency, we need to make sure they get recognized and

thank you for that. to begin, it's my privilege to introduce san francisco mayor edwin lee, who as everyone knows is a stall wart and abiding champion of sustainable streets and all transportation initiatives that enhance the quality of life in san francisco for residents, businesses and visitors alike. mayor lee avidly supports the employment of technology throughout the city and he encourages us to look for an innovative solution that reduces congestion and allow our economy to grow and prosper. he wants our streets to be safer and more attractive and efficient for pedestrians, bicyclists, transit customers and automobile users. so i would like to call up at this time our mayor, mayor lee. >> thank you, nat. once again thank you for the leadership at sf-mta and your

board's leadership at launching this program. how many of you have been dumb in your past? how many you have acted dumb? i have. when you're driving around looking for a parking space and you're double parking and you're running around trying to see whether or not something will open, you're dumb. because the reality of it is you're increasing the carbon emissions, you're blocking traffic, you're doing all the dumb things we all hate but we've all been there. i've been there. i have to admit, i've donna. and i want to get smarter at it. and i know working the city, being a resident of the city, we're a much more enlightened city for the rest of the world to look at, we want to be less dumb about it. that's why i'm so grateful to launch our pilot frahm of s.f.

park. that's going to be our san francisco version of congestion pricing. right to the meter. right to the parking spaces. and for some time now i've been absorbing what are all of these little markers going around and being placed in all of these parking spaces. oh, they're going to try to do something smarter. maybe it will come back to us in a smart way. with the help of our federal highway administration, thank you very much for doing this, with the help of leader pelosi and her advocacy and her policy, guidance souun port, federal highway administration, department of transportation, all of froirneds there, we got some very serious funding for our m.t.a. we put them to work and through their leadership and through the collaboration with departments like public works and our other departments and environment department and others and our traffic divisions we come up with i think one of the best pilot programs i have ever seen. we will make a few mistakes, i'm

sure. but to open up this intelligent way of parking on-time information, dwrate that's going to be supplied to your very phone, your handheld phone, the ability to text information back and forth and find the best space, the best timing for that space, we're going to be able to plan our days a little bit better and be in less -- less in each other's way, let's put it that way, so we can comfortably find more park willing it's in our garages with the intelligent signage we have there, digital signages or with your own application on on your computer or in the very near future but in this year being able to calm 5501 and finding out where the patterns are. this pilot project will be focused on the most congested area of the city to start right off with. those areas where you're already seeing the dumb action, running around, running around, where can i get a parking space? to have an intelligent system speak to us right at the parking

meter, you know, i don't know if all of you know this, you probably don't, in chinese the parking meter that's name is lofu gay, which means a lion machine, and in the chinese culture when you're confronted with a lion, the lion eats you. that's what a parking meter does, it eats you. it eats your hand, it eats your arm, eats coins, it eats every dollar in your pocket until we become smarter where we can use credit cards. we started all of that. it's become less the beast and watch around and ask anybody in chinatown, it's a lion machine that eats you because that's all it's been about. today i think we're trying to change that picture. it's less the beast and more the helpful ability because it's a smarter and more intelligent

machine out there and it's got the sensors and it's going to provide the public and in particular, it's going to provide the dozens of new technology companies that are coming into the city with a stream of data. i wouldn't be surprised if you're going to be able to tweet some things even more very quickly. where you're at because you found a parking space. you will be so happy, you will tweet it out w that stream of data that is now going to be available through s.f. park in this launch will allow other types of applications to be developed in the very, very near future t will allow even more intelligence to be out there for free so that other companies can come in and help us. and that's what dr. shuber had in mind when you helped us with this. that's where our applicant developers, i met him this morning are developing. we have it on iphone starting today. but we'll have it for other handheld depee vices to make -- devices to make it easier.

this kind of intelligence will bring us from the dumb actions we had in the past to the ability to have people know where parking is and to have the prices adjusted accordingly. when in the high-demand times, of course, prices will be a little higher whcht it's lower, it's got to be lower. and where it ought to be free, it should be free. or it should be left alone like it will be in the mill moore area. so -- fillmore area. a lot of this will be our congestion pricing program for the city of frake but it will be something neighborhoods aren't fighting over. all of the local businesses and in particular the small businesses along all of these corridors will also be able to benefit. i can probably tell you it won't be too long for now that where some of our feck companies will team up with some of the small businesses in these congested areas and offer up