thank you. supervisor chu: thank you very much for your presentation. this item does not have a budget analyst report with it so why don't we go directly to public comments. are there any members of the public who wish to speak on item number 3? seeing none, public comment is closed. supervisor mirkarimi: motion to accept with recommendation. supervisor chu: ok, we have a motion to accept this item with recommendation. we will do that without objection. thank you. do we have any other items before us? >> that completes the subcommittee agenda. supervisor chu: thank you. supervisor chu: thank you. we are adjourned.

[dog barking] [rocket whistles] [boom]

>> welcome to culture wire. the city rolls of the red carpet to host the international

film festival. the actors, directors, and others in among luminaries around the globe. we will get a sneak peek of this year's exciting program. >> welcome to "culture wire." in april, the 50 forces and francisco international film festival will be taking place. joining me to talk about the programming is the director of programming for the san francisco film festival. rachel, welcome to "culture wire." i look forward to this every

year. my first question is, what will be the opening night film? >> we have a terrific film for opening night. it is called a beginners and as an american independent film that stars ewan mcgregor and christopher plumber. >> what kind of music is that? >> house music. >> it is a hard to describe story with a lot of humor and heart. >> what are the other highlights? >> there are so many great films. it is hard to pick out the favorites. we have over 200 films and the festival. we have some other wonderful american independent films like the centerpiece premier that stars john c. reilly.

including the closing nine film that really shows the crossroads of internationalism that the festival. >> it is not just about the two weeks of the festival. you guys also run really fascinating programs for the bay area. >> really don't stopped screening films. we have a series of festivals in the fall for the fall season. and we often do week-long runs at theaters around the bay area so that people who want to see the kind of films that we show at the festival can see them all year long. and we have a wonderful filmmaker services department.

we can provide fiscal sponsorship and a lot of great advice. finally, we have a really robust education department. people that want to learn about filmmaking can take some of our fantastic glasses. >> one of the things that impresses me about the film festival is sort of the impact that it has. i know you guys are the longest running film festival in the americas. >> it was always a great festival for the city of san francisco, so our constituents are the people of san francisco. we want to do what we can to reach out to as many kinds of populations as we can. one way we do that is by bringing in guests. that is one of the things that makes a festival exciting. not only do get to see films that you might not otherwise see, but you can meet a director

or an actor and hear about their prospective making the film. the one thing that i always like to tell people who have never been to a film festival before is that it can sometimes seem daunting from the outside because he will pick up the program guide and it has 100 name movies and seems a bit hard to navigate in the beginning. but it is really worth it as you know from coming. the atmosphere in december, the interaction with other guests, the films themselves make it a great couple of weeks. >> it is important to participate and take advantage of this treasure trove of films from how many countries? >> is usually between 40 and 50 countries.

>> it is an impressive range of filmmakers and the national perspectives that gets represented in the film festival. thank you for bringing this festival to san francisco every year. commissioner brandon: meeting is called to order. >> approval of minutes for the april 12, 2011 meeting. all in favor? item three, public comment on executive session. no one here. item four, executive session. >> so move.

>> second. >> all in favor? >> aye. >> move that we reconvene in open session. >> so moved. >> second. >> all in favor? >> aye. >> move that would not discuss any of the items discussed in executive session. >> second. >> all in favor. >> please be advised that the ringing of and use of cell phones, pagers, and similar sound producing electronic devices are prohibited at this meeting. be advised that the chair may order the removal from the meeting room of any person responsible for the ringing or use of a cell phone, pager, or other similar sound-producing electronic device. be advised that a member of the public has up to three minutes to make pertinent public comments on each agenda item unless the port commission adopts a shorter time on any item. items on the consent calendar.

request authorization to advertise for competitive bids for contracts to 7452 hyde street harbor joint operations credit. 70, request authorization to award construction contracts to 7465-year maintenance dredging project, in the initial amount of $4 million and increase the contract amount by 10% or $400,000 in the event of unanticipated contingencies and subject to available funding and authorization to increase the contract amount to a sum not to exceed $50,000,901 -- 51 -- $50,901,050. word a construction contract for bayfront park project in an amount not to exceed $1,579,450, and authorization

for a 10% contingency of $157,945. commissioner brandon: can we have a motion? is there any public comment on this item? all in favor? any of those? resolutions 1124, 1125, and 1126 have been approved. >> item 8a, informational presentation of the draft st. paul banner criteria, which would govern the design, placement, and fees for the placement of st. paul banners within the jurisdiction of the port of san francisco -- st. paul banners -- street pole banners within the jurisdiction of the port of san francisco.

>> good afternoon, commissioners. i'm here to speak to you about street pole better criteria. the city currently permits debtors to be held in utility poles for limited periods of time to inform the public about events as described in the public works code. the court has also allow banners on the center median of the embarcadero road way and on jefferson street for the past 10 years. the city uses an adopted public works code to define and regulate how this is done, and we propose that the port adopt criteria similar to the public works code, all the criteria that respond to the public trust requirements and unique waterfront conditions. currently, the court uses an encroachment permit process to issue permits to hang banners. for your review are the draft st. paul banner criteria, which would regulate the design, placement, and fees.

the purpose of regulating street: banners -- street pole is to create a dynamic and colorful appearance to the waterfront that furthers the objective rather than enhance it -- by enhance the attractiveness and objectives to the public while minimizing the visual blight. the draft better criteria are, to an extent, modeled after the city's public works code. the proposed criteria are specific to the port in the following ways. the port's draft better criteria would allow banners announcing any event, which is defined as an activity of general public interest to san francisco residents or visitors to the port of san francisco that takes place in the city or within port jurisdiction and can reasonably be expected to have an in-person attendance of 500 or more persons. for a single event or 1000 or more for a series of events. the criteria defined specific

streets. in addition to the center median of the embarcadero road way and jefferson street. be executive director may approve banners on of the streets have become appropriate, such as a newly developed pier 70 area. the criteria described banners in three categories. just some examples on the graphics here that you can look at as i talk. a banner announcing an event to the port or its tenants, a public agency banner, which is announcing an event sponsored or supported by the city or its departments or other government agency, and that furthers the mission of that agency, and an even better, which announces an event which will benefit a government agency or charitable nonprofit organization and that will take place on publicly- owned property within the city of san francisco and further a public purpose. banners would not be allowed for

political purposes or for general commercial advertising. as for duration, banners would be permitted for up to 50 days or until five days after the day of the sponsored event. banners could be reinstalled for an additional 50 days after they have been off for 70 days, and the port's executive director could allow placement of banners were greater than 50 days, so banners will convey a clear message and avoid visual clutter, all polls within a single block would be limited to a single banner, or banner permits are for four blocks. both the city and port currently impose fees only to recoup administrative costs for operating the program. the port does this through the permit process, using dpw's established schedule. staff recommends continuing this practice. in addition, we have investigated charging the proprietary better fee,

representing a reasonable rate as a revenue source that will be on the staff cost of administering the program. a proprietary fee would be for the privilege and use up for property to hang banners that promote a non-commercial event, as defined in the criteria, by a tenant or nonprofit organization, and could be promoted by a corporate sponsor. examples of banner's where there could be a proprietary fee are the san francisco giants advertising their presence at home games, various non-profit and banners such as the variety of benefits at a kind for property, an exhibit opening at a museum or the beginning of the ballet season. staff repair market comparisons with the airport and mta to test the structure as an example of proprietary fees asset that it dollars for a banner per 50-day placement, a rate well below the anticipated market value of the space occupied by each banner.

staff plans to conduct a study to determine the market value for the banner of four streets, and if it appears to be a feasible source of revenue, would bend to the commission for its consideration. following this informational presentation, staff will return to the commission for consideration of adoption of the criteria without a proprietary fee. at a later date, staff may also return with a proposal for a proprietary at the. that concludes my staff report. i'm available for any questions you may have. >> thank you. first of all, thanks for doing this. i think it would be very useful and i would think make it easier, too. i have a series of questions -- who installed the banners? >> when an applicant wishes to install them, they hire a banner

company that does it. and the better company than files for encroachment permit, which boasts the necessary insurance and meets the requirements of working on for property. >> ok, so the insurance kicks in with the permit. ok, that was one question. i did not really understand the terms section, the 50 days and 70 days lapse. is that based on some experience? what was magical about those numbers? >> the purpose for limiting the length of banner placements to 50 days, and that could be a different number. it could be 70. it could be 40 or whatever -- is to maintain a freshness to the waterfront. banners are something that are up there. they are signs. they move in the wind a bit. and to create a lively freshness to the waterfront every time a visitor comes for every so often, these change, and the appearance changes.

we have been testing this better criteria for the past three years and then using that number, so it has been a model that has been working. it certainly could be a different number, and the same intent of after 50 days, you have to be off for a while, and you can bring that back, and it would appear fresh again. >> ok. so 50 seems to work, and 70 just seems like a nice, intermittent time. ok. i was also confused about the placement on the blocks. you describe it one way, and i am reading it another. it is not clear to me at all the way this is written, how many can be on one block or not be or have any banners. and that a change we made a couple of years ago as we were testing this out is we began to require --