signs, speed signs, if driver do not respect them, and foresman does not happen, and then they are ineffective -- and does not enforcement does not happen, and then they are ineffective. mta might be here. i believe day may want to make a comment and provide details of what their findings are. >> good morning commissioners. sfmta sustainable streets division. regarding street signs, we want to move ahead with the implementation and procurement of funds. as part of the mayor's directive, as part of the pedestrian safety task force, there is a committee that is currently developing a plan for

this project. we had a meeting today. this is one of the items on the agenda. as we start collecting funds and design, we will start this process. commissioner weiner: do you anticipate and limitation by the end of the school year? >> we plan to have it under way by the beginning of the school year. we want to work with the community, press, to get the message out as close to the school year as possible. commissioner mirkarimi: commissioner elsbernd. commissioner elsbernd: i have got a question about the $78,000 for this integrate travel demand management. can you talk more about what that is? there is not very much in the packet about it. what are you going to be doing with that money? >> commissioner, let me ask one of the staffers most involved in

that. this is a piece of funding that compliments a fairly large craft from the mtc to work on various issues related to more efficient use of the resources we have in transportation demand management. let me ask one of our plan is to talk to this. >> thank you for the question. integrated partnership project has several project elements, a collaboration of the authority, sfmta, department of the environment, planning department. there are two large pieces. first is a planning and policy task to look at how the city is doing tdm kermit across the four agencies and where there is room for reform. the second part is focusing on

several pilot projects. as the effective director noted, the large grant funding of this project is from mtc, through their climate initiative program, which was recommended previously. the grant projects are designed to test a range of strategies across the region. everything from electric vehicles to ride a share, school travel demand management come and evaluating the collaboration of the four agencies. central recommendation of the strategic analysis report, which is also on the agenda. pilot a shuttle management and planning capacity of sfmta. secondly, look at cash out policies, which has been an interest of this body, particularly chair mirkarimi, in conjunction with the part of the environment. finally, clever and with major institutions and employers across the city in different ways, doing what we're calling a

flexible transportation management association a perch, so they have a more streamlined way to interact with the city on tdm interests. commissioner elsbernd: so it is the first part of the last section that has been concerned. part of this is the notion that we will start charging these private shuttles fees, which i have a real issue with. how much of the dollars it are going to be used to push that concept? commissioner mirkarimi: commissioner elsbernd, excuse me, it is a little hard to hear you. >> we will be glad to address this more fully in the context of the sar. in short, none of the money will be used to push a particular regulatory program or fee structure. the whole idea laid out in the strategic analysis reports is to

pilot the program in a fashion that does not require us to recover the cost of the program during this period, so we can investigate the need for the program and the valley with potential ways, if any, what a fee would be, if for corporate, if assessed. commissioner mirkarimi: commissioner jkim. commissioner kim: i was happy that we are putting in 50 mile per hour school's own signs. i know we were permitted to do this by state law, and i think it is important we focus on child safety, especially where a lot of our seniors are located. i am really glad to see this moving. i wanted to thank the tsa for that. commissioner mirkarimi: commissioner mar. commissioner mar: thank you. i did have some questions about the 15 mile per hour school zones.

i know the department of health has been promoting this as a health issue. i think there is someone from dph here as well. i was going to ask about the multi-phase out allocation. $321,000 savings from the park presidio -- 19th avenue signal upgrade. what is the total cost of this project, including other departments? commissioner mirkarimi: to direct skirt -- director mosque in which moscovich. >> the answer to your question is on page 37. the total cost is $361,000. this does not include outreach or enforcement. this is just the physical work,

getting ready for it. commissioner mar: are there other expenditures included beyond that $361,000? >> that is essentially what we have. planning is part of that. for $1 and dollars for planning. about the same amount for design -- $41,000 for planning. about the same for design and construction. commissioner mar: according to research, it seems like that may save lives, and that would be a minimal cost for the tremendous benefit. hopefully, we can have some pilot projects beginning before the school year. supervisor we raised the question. i hope it is not delayed too long and we can start many -- in many of the zones. i think there are 105.

in each of our districts, if we could have a couple the start before the school year. is that going to be possible? >> i think the process is still under way, in terms of deciding the final set of areas where this is going to be implemented. i would reiterate the importance of both making the commitment to safety improvement, and also measuring it. understanding the affect. commissioner mar: i really appreciate the data that you gave on schools per district, including parochial and private, public schools as well. i know for my district, the richmond, there are attend schools in group 1, 7 in group two. what is the difference? >> let me ask you the director of the program to explain. >> my understanding is the mta roughly divided the number of

potentially eligible schools into half. at the plans and programs committee, some commissioners asked whether there was the ability to shift schools between group two and a group one, and mta said that the crews were already being legislated, but there could be some flexibility to allow certain schools to begin before the others. commissioner mirkarimi: any other questions or comments for staff? any public comment? is there anyone from the public that would like to comment on this item? >> my name is nick, sustainability director for the school district. i have not come to grips with climate change it. on the other hand, in my job, i have done a lot to promote

alternative transportation to and school districts. i am mindy appeared to see if you have any questions about our program -- i am mainly appear to see if you have any questions about our program, in general. this summer, we will be expanding a solar power program. we will also be finishing up the bike rack installation that every school by the end of the summer. this also includes 15 schools this year and we now have more money to continue that. we are also working with mtc to spread the word about the new school pool website that will allow parents driving from one side of the town to another to link trips. of course, the 15 mile per hour zone would promote health safe ar. we are creating a climate that

is conducive to that request. i am mainly appear to answer any questions you may have, but of course, we are fully in support of 15 m.p.h. zone. commissioner mirkarimi: director moscovich. >> [unintelligible] commissioner mirkarimi: thank you to the school district. any other public comment? seeing none, public comment is closed. commissioner mar. commissioner mar: i was going to the knowledge reggie bahtia is here from the help department. he has been championing this issue. commissioner mirkarimi: any other comments or questions? same house, same call. so moved. next item. >> item 9.

approve the strategic analysis report on the role of shuttle services in san francisco's transportation system. this is an action item. commissioner mirkarimi: any comments or questions, colleagues? commissioner weiner. commissioner weiner: thank you. first of all, i want to thank tsa staff for this study. this was requested by my predecessor, supervisor dufty. although corporate shuttles are in various parts of the city, there isn't a significant presence of corporate shuttles in district 8, particularly in noe valley, parts of the castro. these corporate shuttles, in my personal in view, provided a critical service to our city and many residents of our city, in terms of allowing people to live here who may not otherwise do so if they were required to

commute by car every day, and by getting a lot of people out of their cars, providing significant transportation service to the city that we do not have to pay for. it provides significant benefit to the environment. of course, it is appropriate for us to make sure that we are working closely with these corporate shuttles, making sure they are being respectful of our streets, neighborhoods, and i applaud the ta for undertaking this study so we can move to a system where the shuttles can do what they need to do, but in a way that is very collaborative with the city, mta. one thing i want to stress is that the vote today is not to approve implementation or every recommendation, finding in the plan. my understanding is we are

accepting the report. i know there has been discussion that some of the data in the report was from several years ago and there had been changes since then. it may be inappropriate to refresh some of the data. for example -- it may be appropriate to refreshed some of the data. for example, a few years ago, when the data was collected, there were more shuttles on the streets but there were fewer complaints. so we need to consider that there may -- the industry may be self-regulating in a way that has improved the situation. after today, the mta, working with the ta, shuttles, will move forward on possibly crafting a regulatory scheme. that will move through the mta. they will be ultimately

responsible for implementing that schema. e. again, just saying, today's vote is not treating the regulatory scheme, just accepting this result, which was a lot of hard work and byta. i just want to put that out there. >> commissioner weiner, a summary that you have made of this is correct and your assumptions are correct as well. as i have said to you and others on the board before, i am not a friend of excessive regulation and i do not want to see a new bureaucracy spring up, a new issue. we could be getting benefits rather than an impact. but it is appropriate for the city to understand what its relationship is to this phenomenon, which is getting

people out of their cars, clearly, and benefiting sustainable transportation and so on. the intent is to be able to look at this in a rational way. we are hoping that the structure is as minimalist as possible. if there is anything that should cause regulation, it will be minimal, and it will be there to guide the relationship, more than to impose a burden on private sector transportation. the other thing i would like to say, which is more important, is the fact and that we are seeing these shuttles. talking to colleagues in chicago, new york, washington, d.c., we see the same phenomenon around the country.

it is providing a nice amount of food for thought in our long- range transportation plan, which is underway right now. it calls into question our traditional definition of transit. people in a bus would be considered transit, but of course, we are having trouble defining this as transit. the question that comes to mind is, why are these people not taking regular transit? why are they not taking caltrain? we have asked that question anecdotally, and they say it takes too long, too many issues. there are fixed route issues that cannot be addressed. they are pertinent issues to this market that we're talking about. young professionals with very high standards about how transit is presented. clearly, they do not want to drive. they have a commitment to share transportation, but they want to

be somewhere where is clean, wi- fi. i believe the future of transit is opening up those boxes, which we are currently, and thinking about it much more broadly, so that the customer out there will want to take transit. we need it as much within san francisco as much as we do in the longer trips. no answer it right now, but a discussion that we would like to engage you all in. commissioner weiner: i appreciate the comments and i agree. two other points i wanted to make. one of the most important things, at least for many of my constituents, is having a centralized source of information, somewhere where they know they can call if they have a complete, if there is a route that is calling a problem -- causing a problem, if a

driver is causing a problem. right now, the mta has someone dedicated to that. i just wanted to make sure that we move in that direction, and making sure that shuttles are easily identified all, what company it is. my second point is, i know that tour buses were also part of this discussion. i said this in plans and programs, and i will reiterate. it is important that we not lump corporate troubles in with for buses. corporate shuttles do not have nearly the same kind of negative impact that we have seen from some of the tour buses. i just want to remind people, and these are separate issues in a lot of ways. >> commissioner weiner, i think we heard from commissioner farrell as well about the issue on shuttles. i would go back to the earlier

discussion we had about the need for some sort of structure so we can make sense of those relationships. having the capability, as you said, in the city, in the mta, to deal with it -- and frankly, for you to refer about your own office, constituents complaining -- to give you rhyme or reason for why things are happening. not all of these phenomena are good or bad or black and white. it depends on the context in which they are happening. it is important to have intelligent answers for people who have questions. part of that is developing that capability at mta to deal with the issue related to how regular transit happens and how the streets are managed. commissioner mirkarimi: thank you. commissioner farrell. commissioner farrell: let me thank commissioner weiner for

his comments. i agree on the value of these shuttles. to the director, thank you for thinking out of the box, thinking about how this impacts young professionals. that is great. we see a huge increase in these shuttles in my district, district 2. i completely agree as well on the comment from separating them out from tour buses. the one area that i wanted to ask you about, in relation to this context about their relationship together -- they are so separate, but in my district, we have complaints in many of the same ways, in terms of streets they are not allowed to be on but others are on every day. we do not have enforcement

dollars to enforce this. how do you think about that in the context -- these are distinct groupings -- but at the same time, they are in our neighborhood. how do you monitor that together and as related to this report? >> i go back to the cab yet -- caveat leading the report, saying this is not about for buses. we could essentially make the case that it is important to have a structure to look a tour buses. commissioner farrell, my staff is tired of hearing this -- transportation is not an end unto itself. all of this is in contact with the city. if we had to change our logo it might be "loving the city" or something like that. this requires a balancing act. tourism is our biggest industry

right now. we do not want it to go away. it is not about antagonizing tour bus operators. on the other hand, enforcement is a big issue, and a big expense. women go to the pleas to part with any kind of enforcement, they are busy with other things. the final analysis tends to be more important. we want that goal to be met as well. then we have the whole business of police work, transportation, a tour bus work for transportation. we do not want to have that happen for limited resources. but there are some things that we can do -- and i am not the expert on tour buses. in my experience, when those things are design-related, the shape of the streets, places where buses go, we tend to have more success and less need for enforcement. to give you a probably bad example, parks and buses is an

issue. staging for a tour bus would be different for a shuttle that comes by the neighborhood. of course, we are serving a different constituency. the shuttle bus is serving the residents who are choosing to live in san francisco and work somewhere else and return to the city as soon as they can. we do not want to discourage that. with the tourists, it is different. but the idea is not to create hostility, facilitate the work that the tour bus operators have to do, bringing them through attractions and the city. -- in the city. as much as possible, doing physical improvements to guide the work of a tour bus operators. i think that would be the preferred alternative. then when regulation is needed, making sure it is minimal and making sure it goes to make

sure that people understand and self-regulate as much as possible. that is something that we're interested in, not just in this area. whether it is intersection capacity, high-speed rail, any of the things we are looking at. trying to find a way for people to empower themselves. and have a sense of the period of time it would be necessary to get certified, to get licensed to do whatever they have to do and make that as minimal as possible. commissioner farrell: thank you. i look forward to working on this in the future but also keeping for buses and commuter buses distinct, but also understanding that they have their own issues to be addressed as well. regarding the data presented, i

think about the usefulness of this data in other aspects. how many people use these buses? that is also how many jobs are leaving san francisco on a daily basis. the question i have is, regarding the data, the lag time of a few years, is that just perpetual in the collection of data in annual report? is there any other way to have more real time numbers? >> commissioner farrell, it is an easy question but it had different layers. i will be very brief with you on this. the lag for the data in this report is just a result of the sar process. we need to consult with all the parties. it takes time. at some point, you have to stop collecting data to do the report. one of the goals in the process

is precisely to set up a data collection mechanism that is not expensive and can generate more up-to-date data, at any given point, and be of use for other persons as well. we have a good track record in terms of designing systems that can do that. you may or may not be familiar with our cycle track application system. we develop an application for iphone and android platform that we give free to bike users so that they can track their own use of routes through the city. that gives us a never-ending stream of data that we do not need to pay anyone to collect. we could easily do something like that, an adaptation for the folks on the bus. they are high tech and would probably love to do it. we would get a good sense of utilization over time without spending money. we need to avail ourselves to social media and high-tech stuff

that most people are now comfortable with, to go into the future with a more real time body of data that we can take advantage of for our analysis. that would also allow us to do more tracking of the before and after, gives you a more comfortable sense whether the policies we are suggesting to you is working or not. commissioner mirkarimi: thank you. commissioner campos. commissioner campos: just a brief comment to put this report in context. this report was conducted at the request of former commissioner bevan dufty. from my perspective, it is the beginning of a process, dialogue about the various issues implicated, not only in commuter buses, but tour buses. i think it is really about giving us the tools to be able to have an informed discussion.

my plan as the chair of plans and programs is to make sure the item comes back and that we continue to have this dialogue, to the extent that if anything is introduced, that it is informed with as much of information as possible. i do think we have to be careful, in the process of addressing some of the concerns, that we also strike the right balance and not over regulate commuter buses that are playing an important role. so it is a balance, but dithe beginning of a process. the language in the resolution is a little odd but essentially it is accepting of the report. we do not need to agree with every item in there. commissioner mirkarimi: commissioner chiu. commissioner chiu: i wanted to make a