neighboring businesses, which can be added that there. the top pictures show you more about great public space. we're working with the planning department and local businesses. this is another example where we are converting. we are hearing a hunger for public space. more green space. thinking about converting some of the space when businesses are asking for it and requesting it. the city is working with them. you might be familiar the most attention. that is kind of where we are now and what we have been really excited about. the next picture is, how do we

can back all of these cities. you see bike lanes pop up on market street. if someone lives out there and they want to get to work to go to the east bay, a big one as tourists. we work with the bike rental companies a lot. there has been a tripling of bike rentals. a lot of them are heading west. most of them -- in the morning, there are families paddling out. rental blacks i am seeing them in my neighborhood. getting out int h the neighborhoods, our goal is to

connect, again, all tehese neighborhoods. they are safe, comfortable, and they have a good route. it is more than 100 miles of safe bikeways. they signed off on a goal of 20% of all trips. we are doing all right. this is the family that lives in the mission bay area. the they don't have liked because they don't have room in there. this is really exciting. hopefully they can come give a presentation if they have it. in may of 2012, there is a 1000 by share program. the area of shared by, you get a

car beforehand, the idea is incentivizing short trips and is particularly good for someone wanting to run errands during the day. let's say i am at the office and i have a meeting 12 blocks away. it is a little far to walk. i can jump on the bike and have it out for an hour. they got it going nbc about a year ago. it really successful. you probably read about barcelona. a very successful program. let's make sure they're safe places to ride, making sure they are educating them.

you probably know valencia as a popular biking routes already. you show the middle center. they are doing this on pennsylvania avenue running out of the capital and is working really well. it is something we are thinking about, the goal or the benefit would be when you are riding the bike lanes -- [unintelligible] that is the number one cause of the danger and injuries. you are not losing anything here in terms of space for folks, parking, or traveling. it is an idea, something to think about. we are not sure what to do, but we would really like to see the biplane continued. maybe add greening, it seems

like a street that could use some more benches and improvements. we have some cool ideas coming up on that. the planning department is exploring jefferson street. the merchants are leading that. there are also more bike shops coming in through of the city. we would love to see something down town. the small business that can really cater to the growing needs of bicycling in san francisco. the route i just showed you, the orange root. 100 miles of green and orange there. it may not be anatomically perfect, but how do we make it more friendly for viking, transit, walking. we want to think about how this can look different, how do you make the city 8-80 bike-

friendly. the tourist that comes from germany, they're biking at 80. let's make san francisco well known for that. i don't know if you can read that. i would just run through some resources for by a friendly businesses. this whole presentation is about connecting the city. the next one is free urban cycling workshops. the safety and education is critical. we're offering adults to learn how to read -- ride responsibly. a 4-hour long class. we are focusing on kids as well,

but we are focusing really on adults. the on-street bike parking corrals, bike parking racks are free. parklets are going to be heard more about, i think. we can work more with small business than we have in the past. we would love to send more people on bikes more than any other date to spend money and show their helmet off and make that connection. i will stop there, if i could leave some information to commissioners. it is a little bit more about safety education. i am happy to answer any questions now. commissioner clyde: thank you for the presentation, a few questions i have.

will you define what makes a safe bike route? what we're saying is nyc is slipping away. somewhere as big and dance and chaotic as new york city is doing a good job. when we have separated space you do not have the weaving and interaction. people feel safe. what you hear from the drivers is predictability. that is key. i want to know what to expect. as we see more people bicycling, we want to make room for them. the dedicated bikeways, those have shown huge increases in the number of people bicycling. we would like to see a connecting to the neighborhoods

and the regional transit areas. it is about space. >> are there any plans for hard scaping to separate the lanes from traffic? >> market street, to do something more than the white poles -- >> we're trying to move people off. we will fight on the embarcadero as opposed to in traffic. if it is a light pedestrian day. is there any developed discussion about where perhaps parking could be taken now and hard skatscaped. >> we have been working with peter albert on what to do with the embarcadero. what could we do to make the dedicated bikeway? it is so busy because it is a good thing.

with people walking and skating and pushing strollers. the bicycles should not be there but people are scared. it may be blocked by a parked car, deliveries. with the america's cup, that is a great way to approach it. maybe as next month pilot project. we will have to move people around the city and hopefully they talked about this and how do we depend more on bicycling? >> as a person who needs to take one of your adult safety classes, i will say that because there is an increase in traffic on market street. the bike lanes can be congested and difficult. i will plan my trips on less congested bikeways. there is a place you are going to take your a-year-old or 12- year-old out. there is going to have to be

some thinking about folsom street, taking out a lane of traffic and hardscaping it. we have wide boulevards. what about putting traffic lanes and interior hardscape lanes. as the discussion happened? >> that is what they have been doing in new york city where they have been doing that in amsterdam and copenhagen for decades. we are seeing more like portland and seattle swap the parking so there is a physical buffer. now you put the bike lane on the inside. this is for some places it can work great. that is something we love to see. you will see in the fire there is images of how to build out. you are getting the safety

perspective and some greening opportunities. it is great because it is a buffer for people walking. pedestrians are not pushed off against the traffic. there is a buffer. the mayor's office -- we are cosponsoring this next week. it is an event happening in nine cities across the nation. they will be here monday, september 19. there is a group of dutch planners. help us figuring out some things out. there is the dutch touch. they have done some things we

think we can learn from. at either end, the mayor will be here and at the end, there will be a closing reception. there will be looking at places like the business corridor. it is an interesting exercise. >> i would like to be reiterate. we do need more bike parking and corrals. also in any major development plan or building plan that parking is an important transportation element. secure parking should be in any business plan going forward.

delivery services, that is a place where people who might shop more on bikes or go back and forth to larger places, we were getting target in town. if they had a delivery service, that would help. you used to pick out your packages and there would be delivered. niall there maybe an opportunity for delivery services. but parking is number one. i have been to some large places and had a difficult time finding a secure place for my bike. hopefully we can work more on that. >> i am not sure he touched upon this. i have a couple questions. we had a meeting held at the

city around the conversion of folsom street to a two-way street. i wanted to get your thoughts on that. if you feel there is any momentum. >> that is a great question. i was at a meeting of the planning commission. we heard a report from the western soma task force. there is a lot of interest. two-way traffic moves much lower than one way traffic. for people taking the bus, it is confusing.

for ease and safety, we think this is a great idea. >> and something whereby cleaned can be incorporated from the beginning. my other question was and you might have touched on this. i see the image in the brochure here. at what point in time will the white plains in the middle go in? >> one thing i did mention, the images i am showing -- that one is probably the most interesting. it is the most different. i mentioned they are doing it in washington, d.c.. that is where it is considering.

>> i am trying to remember the streetscape. before the sidewalks were expanded, there was more of an opportunity to do that. there was that huge lane in the middle that trucks were parked in. now we have lost that opportunity. >> if there is interest we might start looking at other places. maybe some morals. >> thank you. >> it is exciting to do this. i have a question on this. i do drive quite a bit. i would like to bike more. one of my biggest concerns is this maybe my perception. i feel like hardly any by settlers -- bicyclers obey the

traffic laws. i want to urge, educating bikers they do need to travel in the same manner as everyone else on the street. >> the majority of the class is about your responsibilities, about the laws. a little bit is how to parked and locked her bike safely. how to unlock and -- most of it is road safety. >> i am terrified i am going to hit someone. they do whatever they want at any given time. it is scary. have you thought about licensing, taking the class and maybe some kind of procedure.

>> there is waves of discussion. sfmta did an analysis and found there is the jurisdiction to do it. i do not know enough to explain it. it would take a lot of work. we're focusing -- we met with the mayor and the chief of police. that is the thing to emphasize. we see people sometimes be jerks, whether they are driving or skateboarding. it is something some folks do. one thing we want to do is team up with the police to do information campaigns. for people who run red lights or stop signs. it is illegal and you are doing

something bad. let's send them to a class. make them sit through a four hour class. this idea of how do we get the folks who are misbehaving into an education opportunity. this idea where we could make sure we get into safety. >> it is interesting. upgrading to a car and i went back to a bicycle. if i was on a bicycle, i thought the blacks were the worst in the world. i started looking at the bicyclist as the worst in the world. i note in san francisco there is

such hilly terrain. i would get out at 7:00 a.m. and cycle down to the building and take the boat across town. it was one of the best times in my life. it was fun coming back. it was not to bet on the way down. on the way back it was hectic. there is a lot of work building up momentum. you have to come to this job. and there is all that energy. you have to generate it again. do not jump across -- just stop and work up the energy. it is more of a comment. i'm all for it.

>> you can look on our website. that is the idea. tickets to your point of everyone looking at the other. it is our responsibility. >> is there any public comment on this issue? >> hello again. i want to preface what i am going a 90-year-old member of or church was knocked over by a bicyclist near church and market. she had the right of way. the bicyclist -- there were witnesses to this. the bicyclist did not have any brakes. just go speeding through the red

light. our friend was hospitalized. she has lost independence. she had to move in with relatives. there is a real problem with out of control bicyclist. i have been shocked that the coalition has such influence over public space but they hold no public meetings. i do not think that is ok. i think they have this tremendous influence and they should have a set of four public meetings to hear from the public that it is fed up with out of control bikers. i stick to the right hand side and go very slowly because i have vision issues. i do not fear muni or cabbies. i fear other bikers. the bike coalition is not

addressing the serious problems we have where bikers do not stop for red lights. and just tremendous disrespect for other bikers. there are no recommendations. bikers pass on the left. the talk about red predictably. is -- that maine -- means they're going to be writing crazy. this has a larger responsibility to deal with these issues and i will point out that this great, a glossy brochure, the woman is not wearing a helmet. look at the adults in this big picture. they're not wearing helmets. this is the tip of the iceberg of how this organization does not take safeties seriously. how can you put out a brochure where there are more people on bicycles without helmets?

if the bicycle coalition wants to get more people on, they will have to start lookinlistening te public's that is fed up with our 90-year-old friends hit by bikers that do not stop the red lights. where is a campaign on paper from the bicycle coalition telling bikers red means stop. i hope you will ask them for some safety improvements. thank you. >> thank you. any further public comment? public comment is closed. >> this is an informational briefing matter. there is no action item.

>> next item. >> commissioners, the prisoners for the next item will be joining us shortly. -- the presenters for the next item will be joining us shortly. would you like to move on to reports? >> i want to say something. >> would you like to return to item 10? >> do we need a motion for that? >> you can return. commissioner adams: this is for leah. welcome to my world. i want this mission to know that they did do a rage. i know you did -- tey dihey dido

outreach. there were people who came out and shopped on their bikes. i talked to some small businesses in hayes valley and it was a success. you did one on divisadero street. commissioner clyde: i do want to mention the role of muni. their program, i have never

encountered a drop ever that was unwilling to wait. caltrain come culmore can be done with bart -- caltrain, more can be done with bart. coffin is there an -- often it is their environment that makes it possible. >> we will go straight to the next item, please. >> commissioners, i believe we are going to move on to item 11. presentation, discussion, and possible action on the office of small business branding. we have a presentation by the firm rhdg. >> before rhdg began as the

presentation, we have had some discussions. at our retreat we talked about possibly a new logo for the commission. in the discussion of taking a look at another logo and taking a look at different departments, i have presented to you in the past a couple of meetings ago an overview. we're looking at more of a department identity. as we begin to grow, and we're having more interfacing in a departmental manner. what we have worked with is to help us develop a department identity. and while the