there are 50 to 60 people working on the show. that is a big thing. that is it. thank you so much. supervisor chiu? : thank you. any other speakers that wish to comment on this item? >> good morning. my name is catherine bloom. i am a location scout and location manager here and have worked on numerous reality shows as well, including the amazing grace, which if any of you watched the emmys last sunday night, one the category, which is a very exciting thing. they shot their final episode in san francisco in december of 2009. it aired in the spring of 2010, and they had at least 9 million to 11 million viewers for that final episode. it was shot entirely in san

francisco. when they landed at the san francisco airport, they climbed up outside of the tower, and they continued around the city and ended up -- it was candlestick park. that is a lot of eyeballs seeing our fair city ensure we get off in a really positive, a good way. although we only shot for a morning, literally, it employed over 100 people locally. the ipad hotel rooms for a least a week before with a lot of people. take the money and run, which i also worked on in january, have roughly 4 million eyeballs on the premiere episode, which was one of the ones shot in san francisco. it employs people like me who was a homeowner and -- in

property-tax fair in san francisco. it keeps our business alive. employes people within the industry, which we have had so much attrition in the past year that it is unfortunate we of lost rental houses, talented people, crew, and etc.. the more information we can get, the more talent we can keep in the war industry we keep here, the better it is for the entire area of san francisco. every frame that is ever shot you should consider as a great for getting peace. thank you very much. supervisor chiu: and the other members that wish to comment on this item? he none, public comment is closed. supervisor mirkarimi. -- seeing none, public comment

is closed. supervisor mirkarimi: to our reality film enthusiast, i think you have a prospect by considering a reality tv shows for the board of supervisors of sentences go. i am surprised the one has picked up on that yet. [laughter] i am curious because i have been on the board enough to track this discussion that somehow we incentivize by a rebate program. i am not so sure i'm sold on the idea, although i do support the idea that that is what breeds and more film production and more interested to see if francisco. in the report that is being talked about that we would like to get at least some sort of progress, what i would like to see is recommendations beyond what a rebate program will do.

new york is also very cost prohibitive. it also enjoys a different stature. it has historically. of being that place where production and t d was born in movies as well, too. san francisco has always been in salary to about relationship in the united states. i do not know how we have become a symbol rebate program. i think there has to be other answers to the larger question, and i have not ever really heard the drill down of what the answers are. >> well, you know, we are working on ways to bring productions here, because our incentive will not be the only thing that brings them here. one thing is we're working on a real to distribute to producers that shows you francisco, not just the icon stomach as everyone knows what we have

here, but we're trying to sell the city as all the other things that we have here. we have the mission. we have things that could also double for paris. with things that could double for new york. we're trying to not just focus on the normal reasons why people come here. i do think when you're talking about new york being cost prohibitive is they do have a very strong state incentive. it is a 30% tax credit. they also then have an additional 5 percent tax credit for new york city. they also have three police officers -- free police officers. they do not charge for police. ours are were $100 per hour minimum. that is $1,200 per officer.

so it is comparatively very expensive to shoot here rather than new york. you -- the new york also has a $300 -- sorry, i am doubly down on my words. they have a $300 per project feet and rss $300 per day. really the cost to make a difference. i think that is also why the production has jumped so much in the past were 2006 they had nine television shows there and now have three. they are really using the tax credit to their advantage. unfortunately we do not have that. in california we have the 20 percent tax credit. it is used of the first day it opens up. it's a lottery system. they only have 1 million.

i would have to get back to you on the exact number of with the allotment is per year. no one else of the eligible for the rest of the year. new york is always accessible and so is louisiana and illinois. it really does affect us, because right now every producer i talked to, they say i used to be given a script, and let's say it was a beach in hawaii, are will figure out how i can shoot that in louisiana and get their tax break. a lot of it is the numbers. if ever runs incentives went away, it would be wonderful, but we are competing with other states that have such high incentives that are really taking productions away from us. >supervisor mirkarimi: that is

my question, because new york is a trophy city coming in san francisco is its own. it is probably one of the most objective -- majestic in the country, if not planet. but i am wondering is do we change the rules or how our approach is in order to figure out a way that makes us more competitive, because the track we have been on since i have been on the board is about rebates, and i have not seen the field but i think people have been hoping for for quite some time, and maybe we will learn something new with the progress report. the question is we're going down this road. we have experimented with the rebate program, a least what is politically palatable or not. are there other incentives or other tricks to the trade that as a city we may want to consider? for example your comment about the legislature. that has never been a robust discussion here of the board of

supervisors about us deploying assets and the state. it is hard for us to imagine that we are competing with another county in california that really has no use for the $1 million lottery or whenever the summit may be. i think that deserves a more thorough discussion and one that i would very much welcome. i am hoping we are not the capital of reality tv. sorry. i would like to believe there is an intellectual role, cultural role because of our great diversity and ethnicities in san francisco, that we are able to portray some of what makes san francisco's smart city through the entertainment industry and not dumbed down san francisco, but also be economically competitive in this industry, too. >> i think we do attract a wide

variety of productions. reality is one of it. since january we have it in an hbo production. the shot here for budgets. they were in production for six months prior to that. they spent a lot of money here. we have sherry with james franco. we had rob lowe but just in a shooting here. we are attracting futures. we of a huge documentary community in the bay area, and i think that is one of the reasons we want to extend their rebate to them to help bolster that kind of work here and show we support that as well. we are not just about reality. one of the things i have done since i started last december was created a vendor discount

program in the city, and that right now we have 85 merchants who are offering discounts to production as an additional incentive, because i realize we cannot rely on the city for everything. what these merchants have agreed to do is offer discounts of 10% to 30% off of services for productions that use them. we have 14 or 15 hotels that are offering 10% to 30% off. we have restaurants that are members, production companies and post-production services. car rental agencies and entertainment venues or when they're here and not working, they can go to alcatraz, go to the wax museum. they have lots of different discounts that we're also trying to use to attract production.

we can get them the discount code for them when they're cutting the cost to make it more affordable to shoot here. >> thank you. supervisor mirkarimi: thank you. supervisor chiu: thank you. i do support the amendment. i think the support to get the report before the of them expires. in particular i am very interested in terms of the number of residents that have been employed due to the rebate program, and of course to the economically-just a bid to presidents, because we talk a lot about how this will help hire folks in san francisco, and i think we really want to see that number in that report if we want to continue the program. i do support these amendments as put in. by one comment was something

that i brought up to you earlier. to examine if we want to lower fees even more for production. i do not have a number, but i know that a lot of folks come here with budgets much less, like under 50,000. i do not know what the break point would be, but i the family but to encourage people to file permits with the city, because i know most of these folks probably do not at all. if we could make it even easier for those with budgets that are incredibly small -- i do not know what that number would be. the one question i had that i was not able to ask before is in terms of the $200 fee per day for commercial and web video -- now the fee will be even less.

if commercials and corporate media have budgets under 500,000, will they write the fee is double? >> i guess we will have to wait and see. i do not have an answer for you on that. i do not know what the increments would look like, but i want to make sure we encourage people to get permits and the city. i did submit to you all in the report that i gave them prior to today's meeting about the economic impact of filming in san francisco, and we started a new report, because we always

get reports from programs that participate in the rebate program about how much money they spend here, that was not being collected for everyone else that shoots here. we now have a new form that we have put in with the permit after production we asked them to give us a spend and what they -- with their spending is and what the numbers they're spending look like. all we do not always get those back, we are still tracking them afterwards and tried to get these numbers. we did look at the numbers, and as september 1 with 53 percent of their productions giving us the economic impact report, we have had an eight-month, 1144 local san francisco crew hires

quirky 7142 days amongst all of them. they have hired 533 local san francisco i cast members. the total estimated productions and has been $23,340,000. and do think the productions that come you're making an impact in hiring locals. these numbers are to san francisco-based, and they are also hiring people from oakland, berkeley. we're not counting them and our numbers. these are just san franciscans had been hired. this is spending in the city of san francisco. in my mind it is pretty impressive what they're spending here. i think it is a real important

business in san francisco. supervisor chiu: thank you. supervisor farrell: thank you for those numbers. when we for started talking about the legislation early in the year there was a focus on getting the information in the data behind everything as opposed to a growing numbers out there. there was a great point about not just about the rebate, but what other things to cities do? perhaps we could work together in terms of this report and if it requires a separate report, then to look at it with the comparative analysis. i think that is a very healthy thing to be looking at some things are potentially out of our control, but potentially not al.

. supervisor chiu: given that we ever taken public comment, we do have a motion to except analysts' recommendations regards to accepting the report. with regards to the date, i believe the amendment is to have it be the end of this current year, the end of december, correct? can we take that motion without objection? thank you. to the underlying legislation as amended, can we send up forward with recommendations? we will do that without objection. we have any other items? to go that completes the agenda. thank you. we are returned. -- >> that completes the agenda. >> the public wants to access

particular information about your house or neighborhood we point them to gis. gis is a combination of maps and data. not a graphic you see on a screen. you get the traffic for the streets the number of crimes for a police district in a period of time. if the idea of combining the different layerce of information and stacking them on top of each other to present to the public. >> other types of gis are web based mapping systems. like google earth, yahoo maps. microsoft. those are examples of on line mapping systems that can be used to find businesses or get driving directions or check on traffic conditions. all digital maps. >> gis is used in the city of

san francisco to better support what departments do. >> you imagine all the various elements of a city including parcels and the critical infrastructure where the storm drains are. the city access like the traffic lights and fire hydrants. anything you is represent in a geo graphic space with be stored for retrieval and analysis. >> the department of public works they maintain what goes on in the right-of-way, looking to dig up the streets to put in a pipe. with the permit. with mapping you click on the map, click on the street and up will come up the nchgz that will help them make a decision.

currently available is sf parcel the assessor's application. you can go to the assessor's website and bring up a map of san francisco you can search by address and get information about any place in san francisco. you can search by address and find incidents of crime in san francisco in the last 90 days. we have [inaudible] which allows you to click on a map and get nchldz like your supervisor or who your supervisor is. the nearest public facility. and through the sf applications we support from the mayor's office of neighborhood services. you can drill down in the neighborhood and get where the newest hospital or police or fire station. >> we are positive about gis

not only people access it in the office but from home because we use the internet. what we used to do was carry the large maps and it took a long time to find the information. >> it saves the city time and money. you are not taking up the time of a particular employee at the assessor's office. you might be doing things more efficient. >> they have it ready to go and say, this is what i want. >> they are finding the same things happening on the phone where people call in and ask, how do i find this information? we say, go to this website and they go and get the information easily. >> a picture tells a thousand stories. some say a map

>> for those of us on the board, i know many of us have young ben was in the city. i know a ton of my friends have left the city. one thing that the strike me as we have a ton of data, but it is a different places. this year, we will call for those constituents to come

together to understand the issue better and, going forward, enacting policies to extend that period . of all the places i have been, this is my favorite. i am a born and raised san franciscan. more important, i represent district 2. i grew up in the marina district close to the palace of fine arts. my parents still live in the same set of plants that i live in. i went to grammar school here. i went to st. ignatius here. i am a proud wild cat. i went to college at loyola- marymount university in los angeles. i had a scholarship to play baseball. i remember coming down here to christie field, when my dad was in the military, seeing how the beaches have transformed into but we have today.

you cannot beat the views, of course. it just holds summoning memories and i can come here with our kids, our family. i ended up going to ireland to get a master's degree at the university college of dublin. i went back to the states and went to law school at university of pennsylvania. then i came back, and choosing to live in san francisco was natural to me. when you are a child, you do not realize what you had until you leave home. i had the opportunity to live in los angeles, abroad in ireland, and there is no place like home, when you are from san francisco. i have been a corporate attorney at palo -- in palo alto. i became an >> i worked in the finance industry about 5 1/2 years. in the summer of 2009 i joined a

venture capital firm with two other partners. >> we are all excited about the americas cup here in district two but one thing if you think about it everyone knows what fleet week is like here in the marina. this is fleet week on steroids. think about fort mason, these will be the most brings taken places to watch the americas cup. what we're working on and working to continue to work on and want your input on, how do we make it a positive experience for the people that live here. >> i'm happily married and my life and -- wife and i live around laurel village. we have two children, five around they. we are proud parents and now just excited to be here on the board. i think i'm in the middle. i'm a moderate person. fiscal fiscally conservative and that is the way i intend to practice what i preach here. in terms of getting into politics, i think for me it was really that reasons. first being from here, i think

that was part of my own motivation, feeling a sense of roots in san francisco. also raising our children here. i think we went through as a young family the discussion and dialogue that many young families go through. should we move to the suburbs? away decided to stick around and we are very happy we did. once you stick around i think it was a turning point to say we are here for good. what can we do to make this place better? there were a lot of lessons to be learned in running a race in san francisco. a few that stick out, money does matter. raising money. that is a simple, somewhat unfortunate fact if you want to be candidate. most importantly, one thing i drew out of it is hard work and utter determination is the thing that will, i think, allow to succeed more than anything else. i came from the private sector and looking at honestly answering the question did i have something different to offer that i thought would be

valuable it san francisco right now and i think a hrrpbl part of our -- large part of problems are financial and with my background i think i can add a lot of value and that is why i decided to bet in the race. >> it means there might be some small profit if you run it correctly but not always. that is something we really need to keep in mind in our city government. from my point of view is that. we have to figure out what is it lake -- like to be a business person in the city and what we can do to not only have full restaurants and bars but making sure it is worth it to continue to open successful places that make our community that much better. >> we have a huge unemployment rate in san francisco. it is about 9.6%. the fact that we have not done much about that in city hall i think has it change. that certainly is something i will be focused on in the beginning here in city hall.

putting people back to work. it is an individual issue but it is a family issue and we've a lot of families still struggling and i think people have lost sight of that. hopefully we will be getting out of the recession soon but we need to do a lot to accelerate getting out of that recession, making sure families are back at work and children are provided for. to me that is my biggest priority. i think that we do lose a lot of sight in the past district supervisors lost sight of the fact that we do represent san francisco as a whole and we need to make sure in city hall we are enacting policies, laws and legislation that move the city forward as a whole. these are the neighborhoods i grew up in, so for me it is fun to be in them to really understand what is going on and be able it fundamentals some of the thinking and some of the people that are making decisions. >> right here we played football. flag football right here ever