you can see that in some european cities we have very tall buildings, being all the views of the water. we stepped back very gracefully from the waterfront. project team, partly in place, led by my colleague ford. there he is. if you have questions for the team, they're here. feel free to reach out to me on facebook, twitter, salesforce.com i look forward to talking with you more about this. thank you. [applause] >> thank you, bruce. what a gorgeous campus. very excited to see that come to fruition. and who knows where the next salesforce might be lurking in the incubator san francisco?

you heard the mayor say it, the cathedral hill hospital campus shelby. it will be the largest construction project, private construction project, coming into san francisco, pumping much-needed fuel and jobs into the economy. dr. browner will share with us the impact and what that will look like. he is the ceo of california pacific medical center, the largest hospital in san francisco and part of the sutter health system. he has been here in 1975, when he attended medical school at ucsf. and he got his master's at uc berkeley. he is a professor of epidemiology and biostatistics at ucsf. you can find him in his gym clothes most saturdays at the farmer's market buying produce. dr. browner, ceo of cpmc.

[applause] >> thank you. actually, it is has had time for me, because the stone fruit season is about to end. [laughter] i will try to be respectful of your time, because i know i am is standing between you and the incredible presentation on the america's cup, filled with more rumbling bass and you will hear outside a movie center. but i do want to remind all of you that you probably saw the recent report showing how vital hospitals are to the health of sentences go. we are etched with the largest single industry in town, beating out tourism, and responsible for almost 100,000 jobs in the city. you noticed my little plug here. we're a community benefit for san francisco, although we have only been around since 1854.

all four of our campuses actually got started more than 100 years ago, back in the 19th century, although none of those original buildings are still standing. we do face a seismic challenge that, although many of us prefer to make believe does not exist, actually of course still does exist. we are responsible for 30% of the inpatient beds in the city and the e our visits. we care for about 40% of everybody who gets health care in the city, and we deliver half the babies in san francisco. if you think there are very few children in san francisco relative to the number of dogs, imagine how many fewer there would be if we were not busy helping bring life to the city every year. we provide every year more than $100 million for uninsured and underinsured patients, including 20% of the healthy -- the participants in healthy san francisco, the program that mayor newsom introduced.

we provide free care, which we called charity care, for anybody who comes to our hospitals who earns less than 400% of the federal poverty level, a true benefit for the core of san francisco, as well as nearly $60 million a year for education and research projects. we are the second-largest private employer in san francisco with 6200 full-time jobs and an average salary of $85,000 a year. these are good jobs working in health care, and, yes, we do provide employer-paid health coverage for employees and their dependents. we inject about $1.4 billion into the economy every year. in addition to the people who directly work for us, we create nearly 2200 either in direct or induced jobs as a result of what we're doing in san francisco. they are an important part of what keeps the city vibrant.

we also have about 2000 doctors on our medical staff and provide an initial 3500 jobs and more than 1/3 of $1 billion in benefits for the city. we propose to the wheel rather audacious rebuild projects. i am sure you are all basically familiar with those projects and what they are going to look like. we have already spent nearly $500,000 getting ready for this, buying land and doing construction design, and we are about to spend $2 billion more as soon as we get the green light. let me say that one more time -- as soon as we get the green light. we actually have the financing at hand. imagine how many new construction jobs -- and we have got a great support for the building trades and what that will generate in terms of additional benefits for the city.

so here is my quiz for you -- you got a clue as to what this might be. anybody have any idea as to what this is? speak up if you do. i will tell you in a moment. what this is is the future of health care, a pictorial representation of the baby boomer bulge. i will not ask for a show of hands, although i can see how many of us belong to the baby boomer balch. why does this matter if you are in health care? because as we age into those upper levels, we will, of course, need much more health care. health care is absolutely a growth industry. the good news is look how many people are in blue below the

baby boomers? unlike many other states and countries, there is nobody left to support us as we become decrepit. in fact, california is in good shape, largely as a result of our immigration over the last 20 years that has populated the state with people who will be working while the rest of us spend our time is tired and getting health care. i mentioned that we are a growth industry were there will be a major construction surge. i would hardly describe hospitals is being green yet. we consume an enormous amount of energy, but we are becoming more efficient. and, of course, i need tell nobody here how important we are in terms of biomedical research and technology innovation. what challenges do we face? like all of you involved in development, in time in the city

is a challenge for us, and i cannot imagine how much more difficult it would be for us if it were not for the profound support we have received from the mayor, the planning department, and the mayor's staff. i want to thank them publicly for their efforts on our behalf. another challenge that we face is that the project has been delayed and is likely to face the appeals in the future. the benefit we have had from the recession is that the cost of building our project has not been increasing as rapidly as it was five or 10 years ago, but as the economy recovers, there is no doubt that construction costs are going to go up and every month of delay in terms of us getting started is probably costing us about $5 million. that is money that we currently actually do not have. but i want to conclude with a real challenge that i think all of us in this room face, and that is the definition of what we call community benefits. when i came to san francisco 36 years ago almost to the day to

start medical school, i assume health care, hospitals open 24/7/0367 -- 365 to take care of people or a community benefit. what we have done in san francisco is define community benefit much too narrowly and to include things like affordable housing or bicycle lanes, and we forget that we are all part of this community. the danger of a narrow definition is not only does it make the entitlement process more difficult, but it also threatens the support we provide for community services that all of us benefit from, and it makes the lives of the folks who run our government more difficult when we are not there to support things like parks and transportation and schools, which benefit all of us as long as we remember we are all part of the same community here in san francisco, i leave you with that thought. remember what brought me here to san francisco, what kept me

here, why i raised my family here, is because we are a relatively unique community. we need to keep that in mind as we move forward. thank you. >> just doing a little reporting. the hospital will start in 2012 and could be built if all went well in five years, said think of that impact and thank you, dr. brown. now, for the big rumbling wow in san francisco closing near future and it will have an impact well into the future. we will hear from the chief operating officer of the america's cup event authority.

before tom comes up here, we are going to have a little video. anyway, let me give me just click about -- he is responsible for developing and executing its strategy thus energizes all of the commercial operations of the 34th america's cup. i will not get into that. he is going to give us his views on what this great event is going to bring to our city. let's see this exciting video for the america's cup.

[applause] >> hopefully, that will everyone up. with all the pressure that my predecessors have put on me for this presentation, it is always cool to start with a " video to help take some of the pressure off. [laughter] before i get started, we are on an aggressive timeline to

achieve our objectives, and it would not be possible without the great support we have been receiving, and i just want to thank them quickly for all their help and hard work. we have got a lot of things that still have to get done by the end of the year in order to achieve these goals and really get started in january in order to reach our 2013 deadlines. it is only possible with their support, and we thank them very much. much has been written about the economic impacts, and i am actually not going to talk about that. what i am going to talk about, to help with this event in context to a certain extent and also the share a little bit with you about our plans for what will be happening in the city over the next couple of years. the america's cup is 160 years old.

comes a great responsibility on our shoulders to help reinvent the america's cup brand for the future and help bring it back to its glory days when everyone pretty much knew what the america's cup was, when dennis conner was busy losing it for the first time in its 150-year history. to help us achieve that, san francisco is the perfect choice. part of our mission and strategy to make it popular and bring it back to the masses is to allow the masses to have access to it. a lot of what you will hear me talking about will really be about public access and how for the first time in the history of the cup, the event will be able to be seen by live spectators, as opposed to taking place many miles offshore. another point of context -- this is not just a san francisco event or a california event. the america's cup represents the third largest economic impact of any sporting event in the world. one would be the fifa world cup.

two would be the olympics. three is the america's cup here the last time the united states has hosted a major world event was 2002, salt lake. by the time we arrive, it will have been 10 years. the olympics are booked for the next 10 to 12 years. as we know, the world cup is also not coming back to the united states at least until after 2020, which means this is the only game in town in the united states. it is pretty special and something we should all be proud of for that very reason. ok, we have created a program that allows us to take the america's cup around the world and promote san francisco globally everywhere we go if you think of it in terms of road to the final of a radar. our road to san francisco is taking place now. our first taste, the first glimpse we will be able to share with everyone as august next year. we will be here for the

america's cup world series. that event will take place over nine days to six weeks. there are table below events planned. we did not have the final date scheduled yet, but it will be announced shortly. after 2012, we will be back again in july of 201340 louis vuitton cup. you think of the america's cup world series almost as the regular season. the america's cup itself is the final that will take place over the three weeks in september. with the only caveat being that in america's cup sailing, the winner, the defender is automatically in the finals, so the united states will be in a final no matter what. we cannot get kicked out early, which is nice. [laughter] again, part of our strategy about bring this back to the masses into the public is again for the first time in history,

we are able to have the racing in front of people. the san francisco amphitheater is our stadium. there is no better natural location for this event in the world. consisted wins every single day you can plan a broadcast schedule around. fantastic viewing opportunities and a wonderful waterfront that we are going to help redevelop which will be part of our lasting legacy. for 2012, because there will be a lot of work happening, we will have our america's cup world series debut here, and the marina green will be the center of that activity. this is where people will be able to come down and have a look and feel the atmosphere that will be some of the things we will be doing on a much larger scale in 2013 such as lighter entertainment, family hospitality, corporate hospitality and really all of the sort of race activities happening right in front of your eyes just a few meters off shore. part of this concept is, as we

said, unprecedented access. this is free for the public in the vast majority of the areas, bringing the america's cup to a whole new level of access for people that have not been able to experience it before, and i can say that our concept and approach have been validated. we've had to give you a events. the most recent of which was plymouth england, which concluded, and the result was brilliant. would people crowding into the event area, into our little amphitheater there, similar to what we have here, but there were over 10,000 people per day during the week and over 20,000 on the weekends. it was a fantastic crowd. the reaction from the people was absolutely brilliant. people were still cheering the sailors and the athletes. this is really about going back to creating a proper sport around this event. this is not a luxury yachting. this is hard core athletics, and the people were able to

appreciate that, and it was really exciting. this would be the temporary side of the team basis. to give you a glimpse of how that will look, this is what it was like. the team basis is effectively our pit row. we think of ourselves as formula one on the water. this is a hugely popular area for the public, where you can walk down, see what the teams are doing, had a glimpse of what this operation is all about. it generates huge crowds. eager to be close to the votes. you get a sense of what it is about. it is one of our key drawing boards, which means the area will have some attention drawn to it that it has not had in the past. it is also something i think is good for future plans for that location. then, this is the heart of the event in 2013. this is really the focal point.

the finish line extensions off of this pier, and you can see it on the diagram. it is not just a paper trail. that is the finish line, so this is where the core of the activity will take place. it is open to the public. there will be entertainment. there will be corporate opportunities. it is going to be our ground zero -- sorry, i forgot. i have been speaking in europe for a long time. not ground zero. this is going to be our heart and core of the event. we also have other places we will be working on. we are hoping we will have really fantastic and huge crowds around this event. as we mentioned earlier, someone pointed out the fact that part of our impact is that this is over three months if we look at it in 2013 from the time the race's first began until we are finished.

it is really pretty exciting. 3032 is where the team bases will be for 2013. this area will be ready. the teams will be able to get set up well in advance and get their training activities set up. this is also open to the public again. there will be merchandise opportunities, the ability to get close to the votes, close to the action, close to what is going on and really be in the event. our message is about open access and drawing attention to this. that includes, of course, residents of the area as well as -- i think it is 10 million or so tourists the peer gets every year. this is going to be a calling card. we are promoting all of this. just to wrap up all the action, it is all available on

americascup.com. if you would like to have a glimpse of what we will be bringing, there are plenty of opportunities as well again to participate either on the corporate hospitality level or just as a spectator. you will get to see really these amazing votes and this fantastic event of close and personal. from there, we will be in newport, rhode island, june of next year. same thing again, that being the traditional home of the cup. i can tell you since i was there last week, those people are extremely jealous that the cup has moved west. i think with the aspects -- assets san francisco has to offer, it would be difficult for anyone to want to take the event anywhere else. final point -- everything is available for free on the web. it is all stream, all of our content live and on demand. it is there for you now if you want to look at some of the exciting highlights that will also give you goosebumps. please follow us. please come and join us.

thanks again. look forward to seeing you in a few months in 2012. [applause] >> thank you. what a great story. we love to tell it. it is a great technology story. there is a great get back to the community. it is a wonderful, long legacy that will live with us. we wish you well. thank you. all of our speakers -- let's have a huge round of applause for all of them. [applause] forget about what is going on in the stock market. this is great stuff. thanks to all of you. thanks for allowing us to go a little bit over. i want to thank again our sponsors.

thank you to all of our sponsors for making this possible. thanks to all of you and the great community we have. we look forward to a bright future. thanks again to everyone. [applause]