of art, but she is so more than that. nick, you sort of scare me. you intimidate me. he is tall, a british accent, used math. people like to stress me out. without further ado, i want to invite our director again to explain some of our upcoming directions. i want to challenge to all, soap ceramics. >> just to follow akiko's interesting example, before i provide you with a preview of one of the exhibitions, art and science has always been together. da vinvi was a great artist but a scientist as well.

sometimes, when i speak to people in the valley, i say, when you have a first-rate product, how did you describe it? of course, there are several phrases you could use, but one of which is, state of the art. when you reach such a quality, you can get the expression, but you need art to describe the utmost excellence of what you do. this is what we want to do, we want to offer. let me give you two examples of upcoming exhibitions to illustrate how we further implement our brand, starting from today, but it is a journey that will take years. you want to implement our brand by stages, so we are constantly working on improving the service and visitor experience. one exhibition that is about to open all daymaharaja the splendor of india's royal

courts. this will showcase 300 years of the indian art and culture. the exhibition will have world class objects such as a large -- it did not fit in the doors. we had to take the walls of of the back of the museum and moved inside. on the way out, you may want to peak at the corner to see it. to protect a work of art, you have to let it sit for 24 hours to acclimatize. this tells you the caliber of the objects in the show. to the right is a wonderful piece of jewelry, a turbaned ornaments. the show also includes objects of multimedia. for example, the largest piece. it also includes paintings,

sculptures, furniture, a tremendous collection of art. as always, our visitors can enjoy the excellence of individual works of art, on an individual basis, but would be what to do differently is to add a new dimension. we want to call out those stories. we want to object to talk about themselves, to tell us what makes a maharaja. how did he conducts his public life? maha means big, raja means king. so literally, and baking. how did he live his everyday life? how did he conducts his religious duties? negotiatinart and politics is an

marriage, in this case, too. so we want to offer our visitors multiple choices. you can enjoy the art on its own individual basis and focus on its artistic quality, stylistic dilution, but also, if you like, there are stories at your disposal to learn. you can make a journey of self discovery. the maharajah has also inspired contemporary artists. engaging with the early contemporary artists like sanjay patel. is there a semblance between the two? i think it is there. we had given him a book, a catalog of the exhibition, showing the wonderful works of art in the show, including this one.

he looked at this and fell in love with the objects in the show and came up with a fresh imbricate -- interpretation of what a maharajah is. this is only in detail of his great creation. not only did he increate fresh works of art, but work inspired by the works from the 300 years of indian culture, but also, through hands lens, in joining these treasures. we can also use his work as a way to encourage visitors to the museum. this is a very strategic corner. anyone coming out of the bart

station, across indicted nations square, you come to this corner. we want to improve the way finding in the city center, to our museum, to enable the visitors to have an easier time. this is sanjay's work. today, we express our community power through parades, and demonstrations. this will help to to guide you to the asian art museum. we live in a historical district. we want to be respectful of the historical integrity and the duty but we're also here to improve service to the public, improved wind-finding, improve the arts in this area. we want our visitors, once they step inside the museum, before

entering an exhibition, you will be able did give the evocative environment of the maharaja. these are some of the sketches. also, wayne-finding, processions. beyond this exhibit, next spring, we have an exhibition at our museum will be doing for the first time in history. we will generate a self- organized major scale contemporary art exhibition called contemporary awakened the past. the subtitle capture of one dimension of our vision, which is making a connection between the past, present, and future, but we want to cross the contemporary art program with

our unique characteristics. where are was made, it was always contemporary. so we need to look at the art not only from the time of their making but also from today's perspective. they make a connection between the are being made today. this is one possible work of art. we will and juxtaposed these contemporary works of art with these masterpieces from other collections, whether they were made 100 years ago or two dozen years ago. another thing we are doing, creating a super brand about our contemporary project, making the connection between the part of the past and art of today. the second unique thing about this exhibition is it will not only be presented in the special

exhibition galleries, and will be presented also in the second and third for collection areas. in other words, the whole building is at the disposal of our visitors to engage, enable them to have an experience. making a concrete, active dialogue between the art of the past and the art of today. let me now in by our associate curator of the south asian art to tell us about the detail of the maharajah, as well, snjay patel to tell us about his inspiration. >> we have already heard about the maharajah expedition -- exhibition, have seen some of sanjay's participation in it, but how did these alamance connect with one another?

that is what we are trying to explore further. i have been interested in sanjay's work for some time now. not as much for the work itself, as for the process, because he, like many generations of artists before him, have been bringing stories of the past, subject matter from the past, back to life through their own art, making them into relevant pieces of art with his unique style. that is what attracted my attention towards sanjay. what started out as a project to activate the exterior of the building became something completely different. it took on its own life. when sanjay came back to us with a body of work for what was supposed to be a simple exterior

project, we were completely blown away. >> that is kind of you. first off, she is the smart one. she should know better to pick someone like me. thank you for recognizing my work and inviting me to participate with the museum. before i go into that -- i have to segue. there is one cool distinction with the modern russia. i do not want to give away too much, but all the paintings, he has an awesome mustache. i feeling that is the son of a king. i notice there are not a lot of people here with moustaches except one. one particular person. mr. mayer has an awesome mustache. that is a great sign of his king weakness. it was really exciting. you hear awaken, expire.

i am kind of cynical. that is like the corporate man telling me something. the fact is, they were already doing awaken and inspire. the fact that nick and his team got beyond the idea just speaks to the fact that the asian was already doing this great work. i was telling stories from my roots. when i got the e-mail, i was woken up. she said, do you want to come by to do something with the exterior of the building? i would totally do it. i was open and inspired thanks to her. once i got the assignment, i started digging into the background of the maharajah. did i go down the rabbit hole. i feel like i am a pro, doing professional art for a long time

now that fix our. the one no-no is you do not go off and start and finish something by yourself. typically at picks are, you show your early progression. you are showing it to the director. of course, being an idiot, i got totally obsessed and there went down the rabbit hole. i worked on my birthday. i did not update my facebook. i just worked. i work for about a month. we were lucky and smart enough to set a deadline. in a month i showed her but i had. at that point, i had a two-hour presentation. i showed it to my friends at picks are. they said, you need to get some facts of it -- fresh air. we have a term known as a spanking. that means you have to discipline it, and trim the fat.

we were able to get it to a manageable size. i brought it to the museum. i showed it and apparently it did not stop. happy picks are ending. there was more good news in store, but i will let her explain that. >> the next year project quickly became something bigger than that. it became a second phone call which was, would you like to do a collaborative project where your work is in dialogue, in the same space as amazing work from our collection? that led to another product we are working on, which will open after maharajah, on the second floor of the gallery. here is a preview of what it will look like. >> that is cool. i do not care if anybody else

likes it. that is like the inside of my mind. i'm so happy with this room. i hope you all come back to check it out. we came up with a fund title as well. the museum was marred and serious. the bees, and demons, and views of staches. i think the exhibition opens november 11. i have one more surprise today. i know you want to check out the show, but i have one more surprise. jay put me up to some work. he said, sunday, i am going to give you permission to put your mark on the asian. what does that mean? i think i know i want to do but i do not want to get arrested

because -- this is the city. graffiti is not cool. i do not know, i'm going to try something. bear with me. i'm going to invite everyone else to put their mark on the asian as well. i am going to kick us off first. do not arrest me. i am sorry, nick. no pressure. i am a big fan of staches, so i will start with a beautiful sta che. while i do this, i want to invite -- stick around, is going to get there. how about that? jay, nick, mayor, please come up and put your mark on the asian.

akiko, tony, please come and make your mark. please come up and put your mark on the asian. >> good afternoon, everybody. i would like to welcome everyone to rickshaw badworks.

i am the director of the san francisco office of small business. week -- 85% of san francisco businesses are small businesses. san francisco small businesses are not only excited about the unique opportunities of the america's cup, but they are very excited about the economic opportunities san francisco will experience in hosting america's cup. mayor lee has understood the importance of maintaining and growing our environment. is due to the vision and leadership that san francisco is becoming known for its dynamic business environment.

wally city and the america's cup advanced and authority -- while the city in the america's cup -- america's cup advance in authority, mayor lee has authorized me to add the america's cup to san francisco's rich and the verse business community so they can help the -- make the america's cup truly a san francisco environment. mayor lee: thank you for being there. thank you for hosting this, regina. i see carrie mccullen, our small business commission, and of course, sfmade. and david chiu. he and my predecessor signed it that close to agreement.

there were 11 different plans the city agreed with the event authority to roll out. so, we have done that. is this was part of the rolling out of the workforce plan, and the workforce plan brings life to a promise that is reflected in the america's cup. we're talking about 8000 jobs. $1.4 billion of impact for our city. the 500,000 people that come here every day -- the yacht owners and the vendors and the businesses -- are going to do this with the kinds of folks better representing right here today, whether you are bookbinding or you have an ipad that needs a cover. we have chocolates.

we have apparel. other types of things we want to do. or whether you want environmentally friendly bad. or are rickshaw bag. we have so much to offer. this is just of taste -- a taste not only of bakery goods, but local businesses. we are launching beginning the month of october. we'll launching a business engagement month -- we are launching a business engagement month. we will use all the best materials to link up and began a very exciting relationship, because that is how we get that $1.4 billion directly impacting our local economies.

we will be working with sf made, the small business commission, the human rights commission to certify local small businesses like these to become registered with the events authority and the america's cup -- america's cup organizers. de raise all this wonderful money. already in the first year we are raising the money need to produce a world-class events but i think is going to be here, not only in 2013, but for many years to come. we are going to do our part. we have to win the race, and then continue doing wonderful things that we do to welcome a lot more people in. i want to make sure you understand we have been planning all these plans, putting together, working with the

events authority, the planning department, our small business commission, to put together the details so that the businesses will now we're going to be there for them and not only invite them in, but we're going to continue to get them to engage. the teams are already starting to show up. the visitors are very excited about seeing this great world events have been. they are looking to position themselves. you know, people, in the morning to start getting their seats -- they're going to be sitting there and eating the muffins or the chocolates. that is starting to happen. a year-and-a-half after the dance, people are staking their claims to the sites they want to

be at, the restaurants they want to go to. they are clearing up in their capacity as the san francisco- based company, and they already are getting people who were coming year in anticipation of the event. we already see the excitement it is generating. this is going to be a business- friendly advent. i know that board president chiu knew this. small businesses will get a chance to get ahold of this great event. in what we're seeing from our local businesses are in the long run they want to be part of a

successful city. we going to keep promoting our small businesses. we have 45,000 people here. there are also the many other constant conventions. i want to thank everybody for working on this. we have a portal that starts in october that registers all these small businesses, and then you will see them where they will be all out and show their wares. thank you. [applause] >> next, i would like to introduce tom houston, the chief operating officer of the america's cup events authority. he is responsible for developing

and executing all operations of the 34th america's cup. tom? >> thank you. hello, everybody. thank you for the opportunity. we can demystify what is going on. with a project this big, it is part of what is getting into the community. we can engage are around this america's cup. there will be two different types of activity discussed. one part will be direct, and the other part will be in direct. one of the key fundamental assets for the america's cup -- we're going to be able to be in front of live spectators. that means that san francisco

now will be in amphitheater or a natural stadium to host a competition like this. this kind of exposure, this will be happening for anyone in san francisco. we zebari had the two events at. next spring, in august, we will have a preview of what is to come. we will return for the full event, the big event that spans over 3 1/2 months. through that process, we believe is critical -- the tool we are launching on americascup.com

will be essential. when we need to find a job with tear or and ipod cover maker or a bagmaker -- when we request proposals or we're looking for companies to apply for this opportunity, these things will be on the website there is well. the one thing i'll add -- this is almost our ac connects concept. it is not only an opportunity for local businesses, but it is also where we will be posting our job opportunities. basically everything we can locally promote. very excited to be here. very excited. thank you, mr. supervisor. [applause]

>> and next, i would like to introduce supervisor david chiu, the board president. supervisor chiu: thank you, regina. thank you, mayor lee. last year when former mayor newsom and i were selling to the city and my colleagues on the board the america's cup, we talked about our opportunity to build one of the most amazing sailing events to one of the most amazing natural amphitheaters in our bay area. this would not only revitalize our waterfront, but this is a $1.4 billion economic opportunity. need to make sure this is de