clarify, what we will be doing after this cleanup, we are contacting businesses and clarifying their business information. the tax data base. we will send out something once all of the data is cleaned up to let people know this is what we have. these are your locations, the licenses we see, it is gives them an opportunity before billing begins to say, you did it incorrectly. i do not do that. give them a first peek into what consolidation looks like.

president o'brien: i thought there was one question that was raised. can you remember? >> i think the discussions we had are looking at ways with which there could be prepayment options. i don't know what that is under consideration. >> there is an ability to do payments. as was discussed, that would increase the cost because the fees are correlated to the inspection costs. if you truncate you increase the amount of time. in addition, their word to

normalization dates available to us where a large amount of the fee renewals were in existence. those or already going out. we normalized on march based on dec. being earlier for some businesses given all of the other cycles around revenue. we looked at it by business types, where there were a large amount they were paying. most businesses have an anchor licensed for operations and others that are more ancillary. the experience they are paying is a significant amount. that was the other discussion we had. commissioner clyde: will the payroll tax remain the same? >> it is not being affected by

this legislation. president o'brien: public comment. i keep forgetting the important public comment. public comment is closed. can we get a motion? >> i move that we recommend file number11101. >> i second. >> any objections? i think the motion passes without objection. next item, please. >> commissioners, i will say this nice and slow while the power point loads up. presentation and discussion on the san francisco park program

by jay primus. [inaudible]

>> crafted. -- thank you. i appreciate the opportunity to return to provide an update on the park project. as you know, it is the brand under which -- pardon me for one moment. as you know, sf park is the brand under which we are moving with a new direction, moving toward parking easier and more convenient for drivers. it will benefit small businesses

and the rest of the transportation system. this is a picture of what we're trying to avoid. it means that people double park or circle to look for parking which is a waste of fuel and time and not the kind of experience we are looking for. it has negative consequences for transportation because being stacked is part of the reason why muni is not as fast or as reliable as it could be. part of it is a shift from how we managed parking for over 70 years. this is a picture of the mayor offered -- operating the first parking meter. [laughter] it was a great day in san francisco. we have managed parking in the same way for a long time.

simple me to rates but a very short time limits of 60 minutes. those time limits can be inconvenient and do not result in the kind of outcome we're looking for. we are zeroing in on the goal of turnover which is the availability of open spaces. that is what customers want for small businesses. by moving in on that availability target, we have lange and time limits moving away from turnover and using smarter rates and prices at the meter to zero in on that availability target. to use the lowest price possible so that we make it so the drivers have at least one space available. better information for drivers about where to find parking.

we want to match drivers up with a parking spot quickly. part of that is real time information. there is an iphone application now available. this is a foot of -- federally funded demonstration. my apologies for the size but the marina, fisherman's wharf, downtown. this is an overview of the status and its accomplishments so far. in 2010, when installed all of the new meters as well as parking centers. in april, we have the formal launch of the pilot project which included lengthening time limits and availability of real- time data. part of that was preceded by putting our own house in order

for city employees. improving our credibility with parking management as a first step so that employees now pay at the meter. this summer, we did our first changes on street and off. we're in the middle of installing the new type -- signs. they show drivers were to find parking. they almost always have space, helping people find spaces which they don't normally know about. these are examples of. they are almost three-quarters installed. it will be finished by thanksgiving. it will become -- accompanied by simple advertising on the sides

so that people know to look for them on their way and get breadcrumbs toward finding their parking destination. this is slide has a detail on how the changes have worked so far. the colors are faint but if you'd like to see details, go to s.f. park.org. there are prices for each rate decision. the first rate change, every four to six weeks we increase the rate it parking is completely full at that time of day. there is no need to change the rate if a few spaces are open. we also can lower rates by 25

cents if demand is low. roughly speaking, we had no change in about 40% of spaces. rates have decreased in almost all -- all instances. the rates are luring and that is important so that people no longer have an incentive to find cheaper parking on the street. people will learn that cheaper parking is almost always available off street. as far as what is next, this is an exciting thing. park areas that to take credit cards which make it easy to pay. we will begin rolling out the ability to pay by cell phone or via yourself on, you register

for the service and it is linked to your credit card and you can pay at a meter so that every space you can pay for a credit card. next year and into the fall, we will evaluate the pilot projects and develop a proposal to take what works and develop a proposal for a citywide implementation. >> i have the application on my phone and i use it. i actually used it and i scored a spot on the second and townsend and i was like a block away. this application is awesome. it is the best invention in the world. i love my s.f. park app. if i car moves, it shows you.

i will have that on their so i have it on the screen and i will see one open up. it is very cool. >> this is the kind of experience. when was some excited about parking decks changing that perception is difficult. >> you hoping no one else sees that same open spot. that is the only thing. i down of this the couple of months ago when i first came out and i do use it. i love it. i think that is the kind of stuff that, in san francisco, being where we are in silicon valley, i don't think there's any other city that is doing this. we would be a leader.

i could not find anything for any other city. nothing for street parking. i like the fact that we are the innovator. >> we are the first city that has this information. cities around the world are watching our experience here. i think it is a great example of our indian -- innovative leadership. commissioner dooley: on a selfish love all, are you going to put up those signs on broadway? it would be great to direct folks to the garages on friday and saturday night. especially if it were possible to lower those rates because our garages are empty on those nights. it would be a real public

service to get people off the street and into parking garages. >> there are 15 garages. they're not part of the first round. commissioner dooley: it would be great to see those in high traffic areas. especially on weekend nights. that would be a public service. commissioner clyde: do you know when other parts of san francisco will be put into this project? >> the first stop is -- step is finishing the project. expansion will depend on building a proposal for that next summer or fall. it is meant to coordinate with

the replacement of meters to upgrade all of them to take credit cards. we are preparing for a -- looking to start replacing meters at the end of calendar year 2012. >> i know that north beach would benefit so much from this the type of parking management. people say there is no parking in north beach to see how much parking we actually have. during different times of the day or weeks. the other question is, the cost of taking credit cards. how is that priced into the parking rate? >> the new meters come with new

costs and that includes communications cost because each one has a modem in it. as well as a credit-card processing fee. this city, and tsa, we pay for those processing costs. they vary by transaction. i do not know -- it is hard to generalize. they do qualify as micro payments so it is a smaller payment then you typically see. >> de know how much it has been so far? >> we have -- we did an evaluation of -- we are about to finish the evaluation. new meters vs old meters and letting people pay with credit cards and having a longer time limits. we saw that revenues increased

substantially by letting people pay. even once you deduct the cost of the new meters, we make more revenue, making it easy to like what happened in the past. our meter revenue has gone up. our citation revenue has gone down. that is great. commissioner riley: it is illegal to use a phone when you are driving. are you going to include directions for drivers when they tried to use the iphone to locate a parking space? >> of course. that is a serious issue. we are dealing with it as a society. the way we have dealt with that, there is a disclaimer that reminds people that it is

illegal. it is not the right thing to do. that same disclaimer, this is innovative, if you are moving more than a few miles per hour, it brings the reminder up again. that was an issue we grappled with. we wanted to make sure the data was available for passengers to use before they go to their next? destination. in the future, as this information starts. as the stars to get integrated into vehicle navigation systems and becomes more automatic and less of a distraction, it should be more ubiquitous. commissioner riley: more and more have -- more cars have

navigation systems. president o'brien: when you sit in your destination, the audio proms you where to turn and where to go. i have to believe that technology is there that you will not have to book you can just listen. commissioner adams: i notice you do have signs in the financial district where i never saw them before. i do see those new ones out there now. i had not seen them like off of columbus. i never saw parking. you guys actually list the parking garages. u.s. street mary's and that is not a public space. >> it is a public garage. 100% of the bay area drivers prefer to park in municipal garages. zero percent we had any.

commissioner adams: i saw st. mary's, they have a bunch on columbus for the one underneath the building between clay and washington and battery. there is a building on top. >> is an opportunity for us to let people know, even people who have lived here, where some of these spaces are. many people do not know. it is another way to get people matched up with a parking space. so far there is an iphone, and george, and windows 7. other people have in making applications. i believe there may be a simple blackberry interface.

>> for america's cup, i know we have designated some parking on the perimeter. while it sounds like the rollout plan for replacing all of the meters will be done by early 2013, for the world series, is there any plan to do the parking garages that are in those designated areas? that we want people to part in to add those to -- is there that kind of integration? i do not think all of them are privately operated. >> i have not seen the latest but it is far enough out, all of

the places on the waterfront and fisherman's wharf are already part of s.f. park. there are no public garages. our system, the technology behind this, are able to take on real time data. it is possible. i need to check in with the people who are been working on that part of the plan. >> that would be great. it is trying to discourage people, even though it is in the northeast, not to be driving there and to stop before you get there. peter is working on it. commissioner dooley: how does it work in terms of the cellphone? are there still time limits?

>> there are. four our time limits or sometimes in no time limits. in other parts of the city it is one or two hours. we have been giving all of the meter configurations. one of the cool things is when you pay, if you add an hour of time, 10 minutes before, it will text you and ask would you like to add time? you can do that remotely. that is convenient for people in meetings or running errands. it is exciting. other cities have done that. it makes for a better experience. commissioner riley: is all the information on the web site?

>> sf park.org. we have done the best to share all that we can. policies, and details about the project, there is also a book we put together for a conference. we hosted a conference of -- most of the big cities wanted to review the lessons learned. so we put a book together and a pds is available on our site -- pdf is available on our site. president o'brien: anything else? thank you. that was a wonderful presentation. thank you for bringing that before us. next item.

>> item 10, a discussion of action to make recommendations to the board of supervisors on file number111030, administrative code, health care security ordinance. amending the code regarding the health care security ordinance. we have a presentation by the director. we did hear this item previously. in your binder is the amended file number. >> commissioners, i am going to walk you through the amendment that supervisor cohen submitted the week before last. these are amendments that have come from our office, small

business leaders, we have had discussions with members of the commission. what we now have is a policy that has the support from many stakeholders. it is not comfortable. there are elements that are uncomfortable to all of which means it struck the right around. -- ground. tomorrow this is being he heard by the committee as a whole. the amendments that supervisor cohen word sensitive enough that it required a public hearing. -- were substantive enough that it required a public hearing.

part of that is because of the request from supervisor cohen and her colleagues acknowledge in the fact that, due to some of the criteria in the legislation, the timing of getting this passed and into law before the end of the year is critical. so, what we have -- so, supervisor david chiu started out with the hra. the mayor introduced as legislation which have the 18 months, the business community came together and said they were fine with 18 months. but now the accrual period is 24 months.

it is not cash, it is a cruel -- accrual. the policy committee and other small business leaders, they did a recommendation to make sure that we and the january problem. this is one of the reasons of the importance of having the legislation passed and be enacted into law before the end of the year to demonstrate we were very serious about making sure that our employees, the businesses had access. we recommended that on january 1, 2012, what the balance is in the military account. those months will be attributed to the 24 moh