i did to have a mixture so there is so incentives so people are, if they need help with abuse problems that they are participating in that? >> that would be a condition of their probation. time further away from them being released and they call off the wagon. i think you are spot on. of those who are incarcerated, it is due to their relationship to narcotics or substance abuse. in some form or another. you just have to scratch the surface. gang violence is domestic violence is. it can be related to a

relationship to what we're talking about. recovery and treatment has to be enhanced and fortified. for this program to work, the six month threshold where the employee and employer have to be able to experience that in order to be qualified. that employee would have to be fruitful and productive, someone who is contributing. president o'brien: that jury is a little bit out for me. but i'm willing to support it because i think it is crafted in a way where you have set it up to see how it progresses and works.

i would be delighted to see if it does work. it is against my grain because my genes are at that help comes from within. most of the time i think that people have to wake up one day and decide they're willing to do it for themselves. but i can be convinced by statistics that might be generated that might show evidence that putting these people and giving them an opportunity is definitely a step in the right direction. for that reason i am going to support moving this forward. public comment? is there anybody who would like to step up and speak? public comment is closed. could we get a recommendation? >> i would like to support this.

>> i will second period commissioner adams: aye. commissioner clyde: aye. commissioner dooley: aye. commissioner o'connor: aye. the motion passes 5-0. next item. >> item number8, possible action to make recommendations for the board of supervisors. administrative, business, and tax regulations, a business license fees. amending various sections of the san francisco business and tax regular -- regulation code, administrative code, fire code

and police code. we have opening remarks by -- your file is the file number along with the legislative digest. >> good evening. my name is catherine and i am from the office of the david chiu who is the supervisor sponsor. as a business honor, and he has been focused on policies and legislation that will streamline the requirements that small businesses have to comply with. the legislation is one part of these efforts. for the past year, we have been working with the tax collector and city attorney and departments on a project to consolidate annual business. it is commonplace for businesses to receive multiple bills for the licenses they hold.

this situation is confusing and inefficient. the proposed legislation will enable a consolidated bill to licensees and establishes march as the due date for all fees collected. they have to post the amount of fees on their website. it is not increase any fees. the ordinance up dates as stated licensing provisions in the codes and clarifies the manner that penalties apply to delinquent accounts without changing the amount of the penalty. all of these changes will result in easier compliance and enhanced enforcement for the city. also better management of delinquent accounts. the treasures offices here to present more detail about the proposed plan. i am happy to answer questions you have as well.

>> thank you. i'm joined here from our office kathrin summarized it well, what this legislation does. the pages you had to go through, you can see we have a complicated code with respect to licensing. what we are doing he may have already heard among your colleagues. we have met together the data bases with our business database and are reaching out to businesses and a sanguine notice you have a license at this location. it does not seem like you look at this. just to make sure that everyone is up to date. over the years, some of them have been registered as the

cafe as opposed to cafe so we have different items. we are cleaning that up. we also are going to be rolling out to this implementation so it is not just something that happens on march 31 as we present back to meeting. this is going to be a rollout over the course of the next year where on the former due dates, prior to this law, folks will be getting their licenses on a pro rated basis to bring them up to march 31. we view that as an effective way for businesses to plan because their fees will be reduced a little bit as a pro rate and get on to march 31 when they will have the full fees. we are excited to implement this and think of the

supervisors for all of their help. >> thank you. commissioner adams? commissioner adams: i -- the feedback i got was positive. we have several business owners and this helps them out. thank you for coming early in the morning. i am hearing that this is good legislation. it cleans up a messy process and makes it more efficient not only for the city but for the business owners. i see this legislation as a win- win situation for both sides. great job. commissioner dooley: i would like to echo what commissioner adams said and think of

supervisor chu for being sensitive to small business issues. we appreciate his efforts to streamline. we look forward to doing more of the same. thank you. commissioner riley: i agree with commissioner dooley and adams. this is going to save a lot of confusion and time. i was concerned about the due dates but then i read and that the bills will be prorated. that is great. commissioner clyde: hopefully i will never pay and other late feet again. over 30 years there have been some painful ones. thank you for that. i am assuming that the rollout

will be the education a time to educate the businesses. i hope the treasury's office will have someone when this happens, when people get their bills to work with anyone that might be having trouble. i know that they might have trouble. as i pointed out, property taxes are at do as well as income tax payments. it is a busy time. mostly, your property taxes. for small businesses who might have trouble, i am hoping there will be someone in place to help them in case they get caught. it is a find job. thank you. >> this will be rolled out over the course of 2012. it will be implemented by march 2013.

>> just to clarify, what we will be doing after this cleanup, we are contacting businesses and clarifying their business information. the tax data base. we will send out something once all of the data is cleaned up to let people know this is what we have. these are your locations, the licenses we see, it is gives them an opportunity before billing begins to say, you did it incorrectly. i do not do that. give them a first peek into what consolidation looks like.

president o'brien: i thought there was one question that was raised. can you remember? >> i think the discussions we had are looking at ways with which there could be prepayment options. i don't know what that is under consideration. >> there is an ability to do payments. as was discussed, that would increase the cost because the fees are correlated to the inspection costs. if you truncate you increase the amount of time. in addition, their word to

normalization dates available to us where a large amount of the fee renewals were in existence. those or already going out. we normalized on march based on dec. being earlier for some businesses given all of the other cycles around revenue. we looked at it by business types, where there were a large amount they were paying. most businesses have an anchor licensed for operations and others that are more ancillary. the experience they are paying is a significant amount. that was the other discussion we had. commissioner clyde: will the payroll tax remain the same? >> it is not being affected by

this legislation. president o'brien: public comment. i keep forgetting the important public comment. public comment is closed. can we get a motion? >> i move that we recommend file number11101. >> i second. >> any objections? i think the motion passes without objection. next item, please. >> commissioners, i will say this nice and slow while the power point loads up. presentation and discussion on the san francisco park program

by jay primus. [inaudible]

>> crafted. -- thank you. i appreciate the opportunity to return to provide an update on the park project. as you know, it is the brand under which -- pardon me for one moment. as you know, sf park is the brand under which we are moving with a new direction, moving toward parking easier and more convenient for drivers.

it will benefit small businesses and the rest of the transportation system. this is a picture of what we're trying to avoid. it means that people double park or circle to look for parking which is a waste of fuel and time and not the kind of experience we are looking for. it has negative consequences for transportation because being stacked is part of the reason why muni is not as fast or as reliable as it could be. part of it is a shift from how we managed parking for over 70 years. this is a picture of the mayor offered -- operating the first parking meter. [laughter] it was a great day in san francisco. we have managed parking in the

same way for a long time. simple me to rates but a very short time limits of 60 minutes. those time limits can be inconvenient and do not result in the kind of outcome we're looking for. we are zeroing in on the goal of turnover which is the availability of open spaces. that is what customers want for small businesses. by moving in on that availability target, we have lange and time limits moving away from turnover and using smarter rates and prices at the meter to zero in on that availability target. to use the lowest price possible so that we make it so the drivers have at least one space available. better information for drivers

about where to find parking. we want to match drivers up with a parking spot quickly. part of that is real time information. there is an iphone application now available. this is a foot of -- federally funded demonstration. my apologies for the size but the marina, fisherman's wharf, downtown. this is an overview of the status and its accomplishments so far. in 2010, when installed all of the new meters as well as parking centers. in april, we have the formal launch of the pilot project which included lengthening time limits and availability of real- time data. part of that was preceded by putting our own house in order

for city employees. improving our credibility with parking management as a first step so that employees now pay at the meter. this summer, we did our first changes on street and off. we're in the middle of installing the new type -- signs. they show drivers were to find parking. they almost always have space, helping people find spaces which they don't normally know about. these are examples of. they are almost three-quarters installed. it will be finished by thanksgiving. it will become -- accompanied by simple advertising on the sides

so that people know to look for them on their way and get breadcrumbs toward finding their parking destination. this is slide has a detail on how the changes have worked so far. the colors are faint but if you'd like to see details, go to s.f. park.org. there are prices for each rate decision. the first rate change, every four to six weeks we increase the rate it parking is completely full at that time of day. there is no need to change the rate if a few spaces are open.

we also can lower rates by 25 cents if demand is low. roughly speaking, we had no change in about 40% of spaces. rates have decreased in almost all -- all instances. the rates are luring and that is important so that people no longer have an incentive to find cheaper parking on the street. people will learn that cheaper parking is almost always available off street. as far as what is next, this is an exciting thing. park areas that to take credit cards which make it easy to pay. we will begin rolling out the ability to pay by cell phone or

via yourself on, you register for the service and it is linked to your credit card and you can pay at a meter so that every space you can pay for a credit card. next year and into the fall, we will evaluate the pilot projects and develop a proposal to take what works and develop a proposal for a citywide implementation. >> i have the application on my phone and i use it. i actually used it and i scored a spot on the second and townsend and i was like a block away. this application is awesome. it is the best invention in the world. i love my s.f. park app. if i car moves, it shows you.

i will have that on their so i have it on the screen and i will see one open up. it is very cool. >> this is the kind of experience. when was some excited about parking decks changing that perception is difficult. >> you hoping no one else sees that same open spot. that is the only thing. i down of this the couple of months ago when i first came out and i do use it. i love it. i think that is the kind of stuff that, in san francisco, being where we are in silicon valley, i don't think there's any other city that is doing this. we would be a leader.

i could not find anything for any other city. nothing for street parking. i like the fact that we are the innovator. >> we are the first city that has this information. cities around the world are watching our experience here. i think it is a great example of our indian -- innovative leadership. commissioner dooley: on a selfish love all, are you going to put up those signs on broadway? it would be great to direct folks to the garages on friday and saturday night. especially if it were possible to lower those rates because our garages are empty on those nights.

it would be a real public service to get people off the street and into parking garages. >> there are 15 garages. they're not part of the first round. commissioner dooley: it would be great to see those in high traffic areas. especially on weekend nights. that would be a public service. commissioner clyde: do you know when other parts of san francisco will be put into this project? >> the first stop is -- step is finishing the project. expansion will depend on building a proposal for that next summer or fall.

it is meant to coordinate with the replacement of meters to upgrade all of them to take credit cards. we are preparing for a -- looking to start replacing meters at the end of calendar year 2012. >> i know that north beach would benefit so much from this the type of parking management. people say there is no parking in north beach to see how much parking we actually have. during different times of the day or weeks. the other question is, the cost of taking credit cards. how is that priced into the parking rate?

>> the new meters come with new costs and that includes communications cost because each one has a modem in it. as well as a credit-card processing fee. this city, and tsa, we pay for those processing costs. they vary by transaction. i do not know -- it is hard to generalize. they do qualify as micro payments so it is a smaller payment then you typically see. >> de know how much it has been so far? >> we have -- we did an evaluation of -- we are about to finish the evaluation. new meters vs old meters and letting people pay with credit cards and having a longer time

limits. we saw that revenues increased substantially by letting people pay. even once you deduct the cost of the new meters, we make more revenue, making it easy to like what happened in the past. our meter revenue has gone up. our citation revenue has gone down. that is great. commissioner riley: it is illegal to use a phone when you are driving. are you going to include directions for drivers when they tried to use the iphone to locate a parking space? >> of course. that is a serious issue. we are dealing with it as a society. the way we have dealt with that, the way we have dealt with that, there is a disclaimer that