schedule. right now, this year and next year is the world series, a world tour of a nine day one week regattas with the same teams that are proposed for the 2013 america's cup events. the standings of these events don't really carry over to the 2013 event. you can characterize them as the preseason 2013 regular season and playoffs. as a rise in august of 2012 for one early in the month and another starting august 27 through september 2. that will be the first taste of the events. there will be a smaller scale, a practice run for a lot of strategies operationally, and

hopefully a practice run for how we are able to promote the neighborhoods for those coming to the events and incorporate the events along the waterfront with sort of the level of excitement we are hoping to build for 2013. and to move on to 2013, in july and august, we will have the louis vutton cup challenger series. it will move to the final to take on oracle, who is the defender in the best of nine match racing series. the combination of these efforts is in september of 2013, but we are looking for the three months for excitement in things that can be used to provide visibility for these arts organizations. in 2012, they will be using the smaller 45-foot vessels, so they need a smaller proposed to raise area that is a bit more defined

from the race area we put in the draft eir. we identified that as green of will say is really all the space they need for these smaller vessels to have. the focus of the attention will be near the waterfront. the focus of attention will be the no. head of the city. i like this slide because they look like works of art. moving to 2013, because the larger vessels move quickly, we will have a larger race area.

there is this larger green area where the races will be held, still maintaining the shipping lanes to the north and retaining areas noted in paying to the north, primarily the race is being from just north of alcatraz to the waterfront. some of the finished lines will be around the corner, so to speak. this will be america's cup the village. it begins to tie in a little bit to the port waterfront, and some of the other attractions will tie-in even more so than what is on the water. before getting into the specifics of the locations, i want to talk about the strategic look of this. the objective is not only to enhance the experience of the event, but to bring maximum exposure to all of the arts

communities. we see three primary threads for this. things that are happening on the program of at the sites, the next will be a coordinated out reached for promotion, i think what we want is a broad based approach for providing visibility to a local party organization that wants to provide programming during that time. part of the economic development strategy, obviously experiencing all there is to be spending tourist dollars. and third, the strategies of waterfront opportunities to incorporate art installations that are not necessarily of that program sites, they're going to have increased traffic and due to the waterfront. i am going to run quickly through the vent sites right now

to get that sense of place a little bit. it will be the centerpiece of the 2012 events. this will be known as the village, the races will be centered around this area and there will be video screens. and at the bottom of the screen, there will be a temporary of its stage that was part of the planning. it is still weighing its approach, i think in part in relation to what they have learned from the three world cup of events, the performances to continue to have the excitement at their venues and to balance out the rush-hour entrance and exit to the people have reason to stay and phased out for the transit needs so that we don't

have everyone running for the exits when the final race is over. we will talk about highlighting local arts and entertainment talent that will be an ongoing discussion that we are excited have. >> 27 and 29 will be the centerpiece of the 13 events. to the right side is the shell of the new cruise ship terminal. he pool bill that out and handed over to the of that authority for hospitality and sponsorship activities. the left side is the remainder of the existing pier 29 shed. this will be a very important center of attention. it is strategically located between the building to the

south and fisherman's wharf to the north. supervisor mar: i got the tour by port staff, the teatro is there. and becomes one of the major spots, right? >> that is exactly right, the relocation is subject to ceqa as well. we have been in discussion with those tenants and others so that we can have these cases as you see them depicted. the last thing i wanted to talk about with temporary event staged seating with the roof cover, the semicircle. this is obviously a larger stage then we saw at the marina and will be used for some sort of race-related presentations and presenting opportunities for other arts organizations and

entertainers to be able to experience the excitement on the front stage, so to speak. this is something that for 2013 will be a key location. 30 and 32 will be the side of the teams where they will bring the votes in and out of water. areas where the teams to work and there will be limited public access. as you go south or down, there will be a public plaza that will be coal -- which is slated as part of the infrastructure improvements. that is one public space that might provide opportunities for parts for other installations that would enhance the cultural aspect of the events. we expect this will be a center

of attention for a lot of spectators. it was proven to be an exciting behind the scenes area to see how the vessels are maintained and move around. we want to obviously do that in a way that is attractive. getting to the economic strategy piece of this, we have the economic study that talked about significant economic impact, but we realize that is not necessarily coming from one location. perhaps the large real estate development projects, there are definitely direct relationships and there are relationships that are in direct with spectators with other people coming for the event that we will capitalize on. a key aspect of this strategy

is using a are sort of comprehensive communications strategy where we tell people coming where the races are, about how they can really experience in san francisco, and ways to educate people about our neighborhood, businesses, and arts and cultural opportunities that might want to take advantage of their want to move on and see a little bit more. this is in relation to the next step here, one of the effects of economic impact was the increase of hotel tax revenue. that is predicated on people coming, but the prediction is that there will be a bum. the hotel tax money that is used

for the arts, because that increases due to the events, can we allocate those to the events and make it a more economic strategy? there are city projects for we are spending dollars and we can tie the economic benefit quickly. as we move out in circles, we are more indirect in terms of spending. race management, we have a contract with them and they will spend millions of dollars. we have to market to them and really inform them of the opportunities in san francisco to take advantage of. it is a tourist destination. there is a direct relationship to the left side of this continuing. as you get to the right side and

the indirect opportunities, we have to find ways to get information out. how can we get a broad-based promotional approach for the arts organizations that want to step forward and have a programming related to the event. before i get to the waterfront peace, i want to tie it back to the economic strategy. we have had a lot of meetings with small business organizations. it is a desire to share the effort with us to get business is connected to the america's cup events to the web site or the vendor portal and we also want to find ways to create things like interactive maps or web tools where people can learn about what is in the neighborhood. after a day of racing, they want to go out for dinner and see the

sunset. we would love to tie that in with the events of the promotion. when you are at the races and you want to go somewhere else, the event authority has helped us light of these information tools that are able to be handed off and transmitted through wireless devices to spectators and other ways to deliver on these economic promises or projections that we can put forward. because the conversation has had such resonance with local neighborhoods, we feel like the arts would be a great player on top to create a new attraction or group of people that can help us build up the value of that tool. that way, visitors can take advantage of this and -- supervisor cohen: you mentioned

sunset, i am curious to know, those of organized along the merchant corridor, there is a very weak relationship in actually allowing businesses in the southeast sector to benefit from what you are describing. is there a reason for that? dodge there is the reason. we have been out meeting with merchants and trying to build a strategy from the ground up. there is no lack of desire. we're not focused on just the waterfront. we have been to every district in the city. with the proximity of pier 80, who want to find those linkages not only for the broader spectator base, but for the specific suppliers to the teams or the event authority.

we talked to the manufacturers and all of these pieces we want to go into this comprehensive strategy. supervisor cohen: i assume you will be around for public comment? >> yes. supervisor mar: it seems districts 2, 3, and 6 have the major areas. i hope the small business districts are engaged. i wanted to ask about the elephant in the room above the sea of being replaced and the rumors being replaced that because he wasn't raising the corporate sponsorship is needed for the event authority and the organizing committee to live up to their commitment to raise significant amount of private corporate sponsorship so we don't have to extend public funds for a major event.

could you talk about the the event authority or the organizing committee or adjusting to the changes in leadership and maybe weaker than projected fundraising ability? >> i have not been privy to all the discussions on those changes. what i would say from talking to the america's cup organizing committee and the folks working on the sponsorship and fundraising side, there are optimistic about reaching their goals. part of the challenge has been putting together a picture of what is people are buying into as sponsors or giving money as philanthropic donations. i think we are helping out forward in terms of moving forward. here is what the project looks like. i think as you know, coming back

to the board, there is an initial target of $12 million of philanthropic fund raising that the acoc is charged a phrasing. there will demonstrate that $12 million to say we will continue to raise funds. i do not want to conflate the corporate sponsorship peace with the philanthropic peace. that is part of the cooperation between the organizing committee and the event authority. making sure they are not stepping on each other's toes. we want to make sure that -- local funders who could give to the philanthropic pace, that comes to the organizing committee side. we are confident in the ability to meet their goal and we hope the event authority will do their sponsorship activities to bring forth the event everyone is looking forward to. >> a staff member has been

involved with some of the arts groups. some of the previous projections for the america's cup budget, something like a $306 million budget. only 120,000 being allocated in earlier -- has that changed? that seems to be much less than 0.04% of the existing $306 million budget. is that is -- all that is being allocated for arts? >> i am not aware of what that threat to explain dollars bet -- covers. that is what we expect them to spend. it is in excess of the corps and the shell of the term -- improvement costs. the ordinance calls for 2% of

capital dollars in instances with some exceptions, one of those is the port. i believe the dollar figure you're talking about are outside forces coming in. that is what-understanding is. if i am interested in finding additional arguments are ways to bring other dollars into this conversation. to take a step back, we have talked about the $32 million and one of the things we will be coming back to the board with is how we see the event implementation playing out with in that envelope of what is the proposed $32 million so as you noted, we do not have to hit the general fund or city funds to put on these events. my sense is we will come back to you with the budget that will allow us to do that. i think those operational activities will take up the vast majority of those dollars. we have to be nimble and

strategic in finding ways to leverage funds to do additional things beyond that baseline operational profile. i would like to hand off to dan. supervisor wiener: we talked about different cultural and arts organizations. and the importance of the to the america's cup. we have not talked about other kinds of nightlife and the importance of having a good night light -- nightlife scene who are here for the america's cup and in terms of them enjoying themselves, when they are here, and leaving with a favorable impression. hopefully they come back. nightlife in the city is under tremendous pressure and has been. if you look at some things that are coming down the pike like

putting a ton of housing on 11th street which could dramatically reduce nightlife there and other parts of south of market where proposed changes could undermine nightlife. it is a constant struggle. it is critical in the next two years that we have nightlife, a great nightlife remaining for america's cup and we will continue to have that into the future. could you after my editorial is incumbent on the relationship between good night life and the america's cup? >> absolutely. i see it turning into the things in terms of the arts and entertainment side but also the business side. we want this to see the benefit. in a lot of ways it becomes to be this great visitor

destination. we want to maximize the excitement and the effectiveness of our ability to manage the waterfront areas. we want this city to show its best foot forward. to the extent we're involved in any of these discussions, that will be our point of view from their bedside. that is as good an impression. >> i would urge you and everyone else involved in the -- america's cup to keep an eye on that. we want to make sure that people after 10:00 p.m. there are other things for them to do in ways to enjoy themselves. we want to put our best foot forward. supervisor mar: the arts and cultural organization could play a role.

also on other days so many people in town. you started to tell us about an -- a plan. the more you could share with us as the eir has come for that would be hopeful. it is clear we have a number of the arts organizations coming up after our senior planner for the port authority. >> the definition. i will take a couple of minutes to go forward. i would like to describe how hard is located. you undoubtedly are familiar with the view of the public art.

--before the rocket ship, there was a 30 5-- 35 foot spider. and there was a mother and child. that was a great one. and the two artists that did that one. the spider was the work of the city. raphaella inthat -- they did a deal with the gap. as they look it their world headquarters. there are small but excellent pieces along the waterfront. such as the arrest and heads along the embarcadero. the abraham lincoln brigade

monument at justin herman plaza. the our urban that stretches for 2 miles. there are many historical interpreter features along the embarcadero. of those pieces were installed as part of that project and they were sponsored an accord needed by the city arts commission. there are several sites that would tie in well with the america's cup. a shot of pier 14. in case you are not a familiar with that side. the rocket will be there until october 2012. replaced with another interim part. this is designated shore temporary public art. it has been very positive.

there is at the foot of powell street across from the pier 43 promenade project which brings the promenade to blocks further into fisherman's wharf. this is another space for public art. this is the brandon street wharf project. it is adjacent to what will be one of the most fascinating pieces of the america's cup. the port went out to bid for the construction on friday. that is a list to be in time for the america's cup and there is plaza space available that could be a great site for public art. across from the ballpark, there is another noted place in the city that would be dead. in the southern waterfront is a gateway site at third and cargo.

there is a temporary peace of public art. this is being looked at as one of the legacy project for the america's cup. an entire acre would be developed and ordered by third, supervisor chu:, illinois. it has a great place to do a piece of public art at the corner that could span both sides of the street. there would be an entryway to the bay view area. something that does. regarding pier 27 where the america's cup village will be located. for the america's cup, we will be building -- following the event, the poor will construct

phase 2 of the terminal which will finish the building and hopefully construct public spaces which will include a two and a half acre park and plaza along the embarcadero. esparta the terminal. which would occur as part of phase two construction. it is inevitable rush to get the show constructed during -- one a become certified. and before it approves the project. also the port does not have funds to complete is face to at this time. there has to be a closing of the gap of those funds for that to happen. the poor does not have funding available for the public which makes major installations such as the rocket ship and spider challenging. the port is able to offer up from the waterfront location

that creates opportunity for artists' work to be recognized. supervisor mar: thank you. i would like to if there are no questions, let's open this up for public comment. i have a number of people that have signed up and i will call their names and others could let us know. the first is tony kelly, petra shuman, matt mckinley, and others. i will call the rest is to come up.