tv [untitled] January 8, 2012 6:31am-7:01am PST
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neighborhood has embraced over the years, we want to create additional grand garden space, we should be hesitant to sell off that space for development, even if the proceeds are going for something that we all value. i think there has to be a different way to do it. i am optimistic and knowing the people involved that they do get things done in this is going to become a great open space, a great garden space. in five years, we'll take a look. if it is not being used that way, we will have other options. but this will be a long-term space for the community. i think this is all going to work out well, so i move that we forward this to the board with a positive recommendation. supervisor mar: without
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objection on the amendments. and can we move this forward with a positive recommendation without objection? thank you. call item number two. >> amending the zoning map for conn street. supervisor cohen: this is pretty simple. the item is resounding for a property at 312 conn street. the property has operated as a theater and more recently as a religious institution with associated community uses. it will enable the property owner to make repairs to the space and to conform to the property zoning with longstanding use. the planning commission unanimously approved this ordinance, and today we have a planning staff, i believe, if
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you have any questions. perfect timing. i would encourage you to support this item. >> sorry for the delay, i will save my presentation because she covered everything. the planning department recommended unanimously that the property be rezoned. he z wasone c2 and -- it was zone c2 and will be changed for public zoning. supervisor mar: 81 that would like to speak from the public? >> i am the president of the nonprofit organization and i would like to thank her for all of her efforts on this.
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supervisor mar: thank you. public comment is closed. in the move this forward without objection? thank you. please call item no. 3. >> accepting the offer for local infrastructure improvements associated with competition no. 4. >> good afternoon, supervisors. what you have before you is the request to except the pound station which is in mission bay. i will point out where that is.
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it is located here in the corner.as you can see, it is unh the freeway. the storm water pump station was built consistent with the mission bay redevelopment plan that has been approved by the redevelopment agency. it also has been accepted and approved by the planning department. it is currently under licence by developer and we deem it acceptable for making the request to you. supervisor mar: left open this up for public comment. anyone that would like to speak? public comment is closed. can we move this forward without objection?
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miss miller, next item? >> hearing on the city's plans for the cultural program during america's cup. supervisor mar: this hearing has been called to emphasize the huge opportunity that san francisco benefits from the america's cup that comes to us in 2012 through 2013 and is a huge opportunity for the locally based artists. the cultural program connected to the event will hopefully allow strong involvement from these arts groups. it is important to understand how cultural programming can deliver on the promise of up to 200,000 attendees at day. $1 billion in economic benefits according to the economic
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reports projection for the event. i'm also interested in finding out how the major financial boom will impact the neighborhood. the three districts included in the report, and the other districts that may be further away. we would like to know how the plan includes the local arts community in programming and other activity, including individual artists. i wanted to thank mike martin from the economic work force development office. thank you for coming to present on the item. i know how hard the process has been, specifically with the changes in leadership and some of the event authority entities.
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>> i am the project director in the office of economic and work- force development. i have a brief power point slide presentation today. we will talk a little bit about the arts program and how it relates to what we're talking about in terms of the events in 2012 and 2015. quickly, i will do background about the timeline of the events had were the events will be. and talk a little bit about the cultural opportunity and some of the early work in understanding how to approach the events. and talk about arts and the economic impact strategy for the city in terms of bringing home those billions of dollars of benefits. without further ado, a quick run through of the alphabet soup of
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of the partners. we have the city, the project sponsor, working in tandem and in partnership with a number of different entities. the key entities are the america's cup event authority in the race management. primarily, the dividing line has been between these agencies. as you have noted, there has been restructuring internally, and sort of the face of the events in terms of look and feel. we have been in close coordination with the these entities and we don't anticipate any functional difference. the fourth entity here is the locally formed nonprofit that is charged with raising $32 million of funding to transfer to the city to help with public costs.
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i will add that the organizing committee has been involved in these discussions, obviously looking for their role not only in talking to potential funders about what they are bringing, but what it means to the city as a whole rather than the specific locations of where the events are. first, i will start with a slide here that talks about the schedule. right now, this year and next year is the world series, a world tour of a nine day one week regattas with the same teams that are proposed for the 2013 america's cup events. the standings of these events don't really carry over to the 2013 event. you can characterize them as the preseason 2013 regular season
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and playoffs. as a rise in august of 2012 for one early in the month and another starting august 27 through september 2. that will be the first taste of the events. there will be a smaller scale, a practice run for a lot of strategies operationally, and hopefully a practice run for how we are able to promote the neighborhoods for those coming to the events and incorporate the events along the waterfront with sort of the level of excitement we are hoping to build for 2013. and to move on to 2013, in july and august, we will have the louis vutton cup challenger series. it will move to the final to take on oracle, who is the
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defender in the best of nine match racing series. the combination of these efforts is in september of 2013, but we are looking for the three months for excitement in things that can be used to provide visibility for these arts organizations. in 2012, they will be using the smaller 45-foot vessels, so they need a smaller proposed to raise area that is a bit more defined from the race area we put in the draft eir. we identified that as green of will say is really all the space they need for these smaller vessels to have. the focus of the attention will be near the waterfront.
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the focus of attention will be the no. head of the city. i like this slide because they look like works of art. moving to 2013, because the larger vessels move quickly, we will have a larger race area. there is this larger green area where the races will be held, still maintaining the shipping lanes to the north and retaining areas noted in paying to the north, primarily the race is being from just north of alcatraz to the waterfront. some of the finished lines will be around the corner, so to speak. this will be america's cup the village.
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it begins to tie in a little bit to the port waterfront, and some of the other attractions will tie-in even more so than what is on the water. before getting into the specifics of the locations, i want to talk about the strategic look of this. the objective is not only to enhance the experience of the event, but to bring maximum exposure to all of the arts communities. we see three primary threads for this. things that are happening on the program of at the sites, the next will be a coordinated out reached for promotion, i think what we want is a broad based approach for providing visibility to a local party organization that wants to provide programming during that time. part of the economic development strategy, obviously experiencing
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all there is to be spending tourist dollars. and third, the strategies of waterfront opportunities to incorporate art installations that are not necessarily of that program sites, they're going to have increased traffic and due to the waterfront. i am going to run quickly through the vent sites right now to get that sense of place a little bit. it will be the centerpiece of the 2012 events. this will be known as the village, the races will be centered around this area and there will be video screens. and at the bottom of the screen, there will be a temporary of its stage that was part of the planning. it is still weighing its
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approach, i think in part in relation to what they have learned from the three world cup of events, the performances to continue to have the excitement at their venues and to balance out the rush-hour entrance and exit to the people have reason to stay and phased out for the transit needs so that we don't have everyone running for the exits when the final race is over. we will talk about highlighting local arts and entertainment talent that will be an ongoing discussion that we are excited have. >> 27 and 29 will be the centerpiece of the 13 events. to the right side is the shell
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of the new cruise ship terminal. he pool bill that out and handed over to the of that authority for hospitality and sponsorship activities. the left side is the remainder of the existing pier 29 shed. this will be a very important center of attention. it is strategically located between the building to the south and fisherman's wharf to the north. supervisor mar: i got the tour by port staff, the teatro is there. and becomes one of the major spots, right? >> that is exactly right, the relocation is subject to ceqa as well. we have been in discussion with those tenants and others so that we can have these cases as you see them depicted.
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the last thing i wanted to talk about with temporary event staged seating with the roof cover, the semicircle. this is obviously a larger stage then we saw at the marina and will be used for some sort of race-related presentations and presenting opportunities for other arts organizations and entertainers to be able to experience the excitement on the front stage, so to speak. this is something that for 2013 will be a key location. 30 and 32 will be the side of the teams where they will bring the votes in and out of water. areas where the teams to work and there will be limited public access.
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as you go south or down, there will be a public plaza that will be coal -- which is slated as part of the infrastructure improvements. that is one public space that might provide opportunities for parts for other installations that would enhance the cultural aspect of the events. we expect this will be a center of attention for a lot of spectators. it was proven to be an exciting behind the scenes area to see how the vessels are maintained and move around. we want to obviously do that in a way that is attractive. getting to the economic strategy piece of this, we have the economic study that talked about significant economic impact, but
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we realize that is not necessarily coming from one location. perhaps the large real estate development projects, there are definitely direct relationships and there are relationships that are in direct with spectators with other people coming for the event that we will capitalize on. a key aspect of this strategy is using a are sort of comprehensive communications strategy where we tell people coming where the races are, about how they can really experience in san francisco, and ways to educate people about our neighborhood, businesses, and arts and cultural opportunities that might want to take advantage of their want to move
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on and see a little bit more. this is in relation to the next step here, one of the effects of economic impact was the increase of hotel tax revenue. that is predicated on people coming, but the prediction is that there will be a bum. the hotel tax money that is used for the arts, because that increases due to the events, can we allocate those to the events and make it a more economic strategy? there are city projects for we are spending dollars and we can tie the economic benefit quickly. as we move out in circles, we are more indirect in terms of
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spending. race management, we have a contract with them and they will spend millions of dollars. we have to market to them and really inform them of the opportunities in san francisco to take advantage of. it is a tourist destination. there is a direct relationship to the left side of this continuing. as you get to the right side and the indirect opportunities, we have to find ways to get information out. how can we get a broad-based promotional approach for the arts organizations that want to step forward and have a programming related to the event. before i get to the waterfront peace, i want to tie it back to the economic strategy. we have had a lot of meetings
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with small business organizations. it is a desire to share the effort with us to get business is connected to the america's cup events to the web site or the vendor portal and we also want to find ways to create things like interactive maps or web tools where people can learn about what is in the neighborhood. after a day of racing, they want to go out for dinner and see the sunset. we would love to tie that in with the events of the promotion. when you are at the races and you want to go somewhere else, the event authority has helped us light of these information tools that are able to be handed off and transmitted through wireless devices to spectators and other ways to deliver on these economic promises or projections that we can put
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forward. because the conversation has had such resonance with local neighborhoods, we feel like the arts would be a great player on top to create a new attraction or group of people that can help us build up the value of that tool. that way, visitors can take advantage of this and -- supervisor cohen: you mentioned sunset, i am curious to know, those of organized along the merchant corridor, there is a very weak relationship in actually allowing businesses in the southeast sector to benefit from what you are describing. is there a reason for that? dodge there is the reason. we have been out meeting with merchants and trying to build a
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strategy from the ground up. there is no lack of desire. we're not focused on just the waterfront. we have been to every district in the city. with the proximity of pier 80, who want to find those linkages not only for the broader spectator base, but for the specific suppliers to the teams or the event authority. we talked to the manufacturers and all of these pieces we want to go into this comprehensive strategy. supervisor cohen: i assume you will be around for public comment? >> yes. supervisor mar: it seems districts 2, 3, and 6 have the major areas. i hope the small business
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districts are engaged. i wanted to ask about the elephant in the room above the sea of being replaced and the rumors being replaced that because he wasn't raising the corporate sponsorship is needed for the event authority and the organizing committee to live up to their commitment to raise significant amount of private corporate sponsorship so we don't have to extend public funds for a major event. could you talk about the the event authority or the organizing committee or adjusting to the changes in leadership and maybe weaker than projected fundraising ability? >> i have not been privy to all the discussions on those changes. what i would say from talking to the america's cup organizing committee and the folks working
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on the sponsorship and fundraising side, there are optimistic about reaching their goals. part of the challenge has been putting together a picture of what is people are buying into as sponsors or giving money as philanthropic donations. i think we are helping out forward in terms of moving forward. here is what the project looks like. i think as you know, coming back to the board, there is an initial target of $12 million of philanthropic fund raising that the acoc is charged a phrasing. there will demonstrate that $12 million to say we will continue to raise funds. i do not want to conflate the corporate sponsorship peace with the philanthropic peace. that is part of the cooperation between the organizing committee and the event authority. making sure they are not stepping on each other's toes.
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we want to make sure that -- local funders who could give to the philanthropic pace, that comes to the organizing committee side. we are confident in the ability to meet their goal and we hope the event authority will do their sponsorship activities to bring forth the event everyone is looking forward to. >> a staff member has been involved with some of the arts groups. some of the previous projections for the america's cup budget, something like a $306 million budget. only 120,000 being allocated in earlier -- has that changed? that seems to be much less than 0.04% of the existing $306 million budget.
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is that is -- all that is being allocated for arts? >> i am not aware of what that threat to explain dollars bet -- covers. that is what we expect them to spend. it is in excess of the corps and the shell of the term -- improvement costs. the ordinance calls for 2% of capital dollars in instances with some exceptions, one of those is the port. i believe the dollar figure you're talking about are outside forces coming in. that is what-understanding is. if i am interested in finding additional arguments are ways to bring other dollars into this conversation. to take a step back, we have talked about the $32 million and
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one of the things we will be coming back to the board with is how we see the event implementation playing out with in that envelope of what is the proposed $32 million so as you noted, we do not have to hit the general fund or city funds to put on these events. my sense is we will come back to you with the budget that will allow us to do that. i think those operational activities will take up the vast majority of those dollars. we have to be nimble and strategic in finding ways to leverage funds to do additional things beyond that baseline operational profile. i would like to hand off to dan. supervisor wiener: we talked about different cultural and arts organizations. and the importance of the to the america's cup.
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