personal appearances today. it will serve the public and the city of county of san francisco and ask for the two parts of our business that we need to be a success. on site tasting and at home. >> thank you for your presentation. >> colleagues do you have any questions of the applicant at this point? >> i know that we will have an opportunity to ask any questions as the process continues. if we could now hear from the police department, please? >> where is the police department? >> this is the most quiet this

room has been in quite a while. we appreciate that. >> apologize for the delay, my name is rich vancroy and i represent the police department and from the alcohol liaison unit and i believe that we are talking about 1 polk street. >> that is correct. >> the beer hall llc has filed a for an on sale beer and wine and in the last calendar year

from july, 2011 to july of 2012, there were 60 police calls for services which generated 11 police reports. the premises is located in plot 560, and this is a high crime area as defined and the plot has 71 police incidents recorded for 2011 and the applicant premises is not located in the high crime area. the premises is located in the census track, 0124.02. and the applicant from the current located in undue concentration area. there is ten letters of protest, recorded by the alcoholic beverage control unit and there were 12 letters of support recorded with the alcohol beverage control unit as well. there is no opposition from the northern police station, the alcohol licensing unit recommends approval. the following conditions have been recommended to the california department of alcoholic beverage control.

>> sales and service and consumption of beverages shall be permitted between 11 a.m. to 12 a.m., midnight, sunday through thursday, and 11 a.m. until 2 a.m. on friday and saturday. number two, the sale of alcoholic beverages for off sale consumption is strictly prohibited. number three the petitioners shall be responsible of maintaining free of litter adjacent of the promisses of which they have control. loitering is to stand idlely about and linger without lawful business is prohibited on any sidewalks or property adjacent to the licensed premiseses under the control of the licensee, as despikted on abc form, 257. number five, graffiti shall be removed from the premises and all parking lots under the control of the licensee within 72 hours of the application, if it occurs on a friday or a weekend day or holiday, the

licensee shall remove it within 72 hours following the beginning of the next week. number 6, the exterior of the premises shall be equipped with lighting with power to eliminate and make easy the appearance of all of the persons or about the premises. the position of such lighting will not disturb the normal privacy of any neighbor residences, no noise shall be audible beyond the area under the control of the licensee as defined on abc form 257. number 8. the interior lighting maintained there in, shall be sufficient to make easily decertainable the appearance of all patrons in the portion of the premiseses where the alcoholic beverages are sold or delivered or consumed. >> the petitioner shall utilize electronic surveillance and equipment to be able to be viewed the outside of the premises including all entrances and exit and that is monitored and recorded. this electronic surveillance shall be utilized during the

operating hours, said electronic and recordings shall be kept 30 days and shall be made available to the department, and police department upon demand. on january 15th, 2013 this year, andrew hall the applicant was contacted and agreed with the recommended conditions. thank you. >> thank you, very much. colleagues, any questions for our police department? >> and i would simply ask for future reference, these kinds of proceedings i think that it is helpful to have the police when the applicant is presenting so that you can hear what they have to say. i think for the other items that it is important when that presentation is made. >> absolutely. and i apologize for being remis, in that. >> supervisor weiner? >> thank you, mr. chairman. and i have a question about the recommended researching for the being able to buy and to take the 6 back of peer off site. my understanding is that the applicants are not agreeing to

that. am i right about that? >> that was brought to our attention, unfortunately on the 11th hour yesterday and that is why i brought up the fact that we had discussed this in january with the applicant. and we are open-minded about it, and we have no objection in the future of modifying that, but at this point, when they came to us yesterday and spoke to our colleagues, we have there is other businesses within that area that we would have to actually accommodate as well with the off-sale. and so at this point, there is simply no reason but to say to the eleventh hour they contacted us and we were not prepared to modify it at that point. >> but if the department is open to it in the future, why wouldn't we just do it now when we are actually allowing this business to open? it just seems like that kind of restriction, i don't know that i understand the rationale for it. i mean it is one thing if you have a business that has not

demonstrated problems in the history, but this kind of business the model is shifting and so, these kinds of craft beer establishments it really is a combination of on-site and also people able to go in and take the beer off-site. and so, i just... i don't think that i totally understand the rationale. >> the basis for that was as we explained was i felt that within the year's period of time, 60 actual calls for police service to that area was accessive as well as they had 71 police incidents in that plot. >> but i mean, not this business, certainly because they... >> for that address and i think that prior to them actually doing the construction when there was a business there, they had problems in that area.

>> right. >> where we are concerned as you know, is the polk street corridor is genderfying and there is a lot of business and it is away from the other area where all of the other night clubs are available. and simply, you know, we would have to have a little more time to research that before i could make a informed decision to go ahead. we are as a said, open-minded and the communication level was there and the fact was that we discussed each one of these conditions with the applicant. and at the last minute, i feel that our department would be remiss if we went ahead and struck that particular condition until we... in fact i would ask for a continuance, and then we could go through that and just have a further discussion and we would be able to give a more qualified answer. >> i just seems to me that whatever the calls for service were unrelated to this business. and i say that it is also from personal knowledge that before this job, i worked at fox plaza for a long time.

and that area has for a long time just an absolute dead zone and there were no businesses open at night and you would leave there at 7:00 at night and you were just walking and it was pretty creepy and the businesses that have gone in there, it starting to make all of the difference in the world and so, i think that it is in everyone's interest for this business to succeed and, for people to be going in and out of there at night, you know, if they are going to get a 6-pack of beer and whatever it is and to encourage that level of activity. >> i wholly agree with you, what i am saying is that there are other businesses that are type 42 that do have off sale that can bring what i would like for that and i think that it would be in everybody's best interest to continue this, that my office as well as the applicant to get together and have a more informed discussion and we can go through if need be, we can have some input from the community, because i think that in general that would be where we would be interested to hear what the community has to say about the off-sale portion

of it. >> thank you. >> thank you. >> and i just want to note a couple of points. we have some folks visiting the chamber including what i see are many young people, some students and so we want to welcome to the chamber of the board of supervisors and you are now witnessing government at work. and the meeting of the board of supervisors neighborhood services and safety committee. >> i know that we will be hearing by the way, from the district supervisor shortly, she had a prior commitment. but her staff has been working on this diligently and we will be hearing from them pretty soon. supervisor mar? >> thank you, i was going to ask about that. because my understanding is that supervisor kim from district six is supportive of striking the second condition of the baring of off-sale consumption and i would defer to our colleague, but i look

forward to hearing her perspective. i am looking at the i think that there were like ten comments of protest to the abc. and but i see many more supporters from community-based organizations and housing groups to just individuals that as supervisor weiner mentioned, showed a business like this with an off-sale license, won't be harmful for the community and will help actually revitalize an area. and i am really appreciative of the great information provided by the hall owners as well and a lot of the letters and e-mails and communications that have been coming in as well and so i am actually going to be looking forward to our colleague from district six comments and probably be supportive of them. >> thank you, supervisor. >> i do have a follow up question and i want to actually go immediately after that public comment. i know that there are many people who come to speak on this item. to our police department, the follow up question, general

question. and it is something that is related to what supervisor weiner was asking. i understand that in looking at an application, you will look at sort of what happened in terms of the number of incidents that were reported in the surrounding area and surrounding neighborhood. but i also would hope that if there are a number of incidents that were attributed to a specific address and directly connected to a prior owner, and that there is at least some consideration for the fact that the people that are coming in are not that prior party. and so, i would hope that there is some analysis of that. so i am wondering if you could talk about generally how you look at that. >> and i agree with you. we look at each case on a case by case basis. we will do a crime mapping and we will look at calls for service and we reach out to the

applicant and we obviously know that it is not there if it is a totally different business and a different applicant and we do not fault anyone for calling the police department. where you will hear numbers that there are 60 calls for service but we actually encourage people to call the police department if there are incidents whether it is for a permanent places of entertainment or if they are alcohol related and they do not get penalized for calling the police department and so we evaluate each case and we look at the scenario and when i say 60 calls for service those could be traffic by the officers using that address as a point. it could also be a theft report that are not, we are looking forward to the nexus of that particular address if there is an incident. so we heavily rely on and there is brought such the inception and i guess, in january, when the new board members came in, we agree with you, we look at community out reach and we ask every applicant to reach out to their supervisor, and to reach out via their station and we

ask for the captains to put in to their weekly newsletter that there is a new applicant and so we welcome all input, whether it is positive or negative. and then we make an evaluation on that. and essentially, the community we believe is the tail that wags the police department and if we get, positive or negative we look at it and analyze it and we have an open discussion with the applicant and that is why i encourage that we continue this so that we can have that open discussion on the off-sale condition. >> thank you. >> i'm now going to open it up for public comment. just to note, normally, i give the maximum number of minutes allowed which is three minutes. but i do worry about losing a quorum in this case and i know that we have a number of people who would like to speak, so i am going to limit each comment to two minutes. so let me read the names and if you can please line up as i call your name and the middle aisle and anyone who would like to speak is free to also come

up. julie bernel, natalia bushayer. >> henry, carneloist k >> aman do johnson, je. na pell. adam hall. (inaudible) please come on up. push >> please come on up to the microphone and that one. my name is julie pernell and i am a san francisco resident and i am supporting the halls in their business operation at 1 polk street. i am a richmond resident and the halls are my down stairs neighbors and so i have known them for three years and i can tell you with 100 percent support that they will be a huge addition to this neighborhood as business owners. i also in my professional life i have been in the hotel and restaurant business for the past 25 years, and i work for

hotel companies that go into emerging neighborhoods and reuse buildings that are in the neighborhood and create businesses in an emerging neighborhoods. and i can tell you that a business like the beer hall, that not only is a wine and a beer bar, in addition to an off-sight, or selling beer and wine, to go, it will be a huge benefit to this neighborhood. it will have a i believe a snow ball effect of other businesses coming to this area and satisfying the current residents and employees in the neighborhood. >> thank you very much. >> next speaker, please? >> hi. name is natalia, i am opening a new business and i am waiting for the new zoning to go through. and i am met them at somba and i am very excited about the beer hall, they are great, they are going to be great colleagues. i am also a huge beer fan.

i am in the restaurant scene in san francisco and i am planning on opening up a restaurant, and boutique hotel in western soma and the craft beer scene that is exploding for the past five years is insane and i think that the ipas are the best in the world and i am here to say that. i think that that going to bring a lot to the neighborhood and excited to go there personally and i think that it is a destination place and avid seller and beer and i am excited. >> thank you very much. >> next speaker. >> mr. cronoliwitz. good to see you here. >> thank you. i am here, president of the (inaudible) and food association and also of the san francisco council of district mer khents associations. for the longest time this part of san francisco is a neglected area and nothing really happening there and it has been shady. so i would applaud jen and drew

for coming in and helping to revitalize this area. i think that it is going to be a great establishment and we will know that (inaudible) is moving in and the residential building built across the street and it is going to be a great destination and a location for others. one thing that we really like about the beer hall is that it is not going to provide employment just for people that will be working there but also, what it will be doing is it will be outside this hand craft beers will be provided beer to this establishment. so you will be creating work for other small businesses. so you can have other smaller and brewerries that will be providing the beer to this establishment and also the wine, so i urge you to please approve this. i think that an off sale will be good again if you are living in the area and you want to drop by and grab a craft beer or a wine and you can take it with you to wherever you are

living. i urge you to please approve this, thank you very much. >> thank you. >> next speaker, please? >> my name is stella and i have a company where we create happiness experiences for other corporation and their employees. i was from new york six months ago and jen was the first person that i met. she is essentially introduced me to everyone that i know in san francisco and she has helped me grow my business through participating in a weekly master mind group. what i want to say about their endeavor here that it is not just another place for people to meet, it is actually an extension of who jen and andrew are, which is creating a sense of home and a sense of community. through the people around them. and this beer hall is not going to be just a place for people to get a drink, it is a place to people to exchange ideas, create new friendships, and

really start a new movement in this community. i'm from new york and i'm kind of scared to walk through this neighborhood right now. and seeing the beer hall, would make me feel really awesome. in terms of participating, and walking down the street. so, i really urge you guys to consider. >> thanks. >> supervisor mar, do you have a question? >> i just have a quick question, you quickly said that your business creates happiness. i am curious if you could say what you do, i would love to know the secret? >> i studied positive psychology and what i do is i create experiences of play, so that we have people come and splash around in paint and break things and scream in trucks to relief the stress and essentially, through being really present and playful, we see an elevation in their well-being and it is really fun. >> you show that positive psychology is discussed in city hall not usually, so we

appreciate it. >> next speaker. >> good morning, my name is amanda johnson and i am a long time resident of san francisco and a home owner. i actually live up the street off of market and in the triangle area. i have known jen for a while now, and i used to work with her at my former job. and she is just a wonderful entrepreneur and has fantastic ideas and when i heard that the two of them were going to open up this fantastic bar idea, actually in the neighborhood that i am now contracting in, it provides a wonderful place to go after work other than the starbucks that is across the street. and i think that it is a place where i can get to know my new fellow employees. and have a little bit of down time to unwind and actually drink beer which i think is

something that is new and unique to the area other than wine, which we see in a lot of places. so, i am excited to see this corridor area become revitalized through their strong efforts, and design, and i hope that you will approve this new establish. e >> next speaker, please? >> good morning, i'm gena pell and i echo every sentiment that is revitalizing the neighborhood and i am here to really vouch for jen she and i worked from 2010. she has vision and follow through and you can see that she is very making everything work around here. i think that bringing the beer hall to this area would not

only revitalize the area and draw the clientele that would be vital to the area and i am not sure about this debate about taking away the business from other owners who sell liquor because i think that the artist and craft beer is different than selling bud light, i like everyone here is who is in support of the beer hall i hope that you approve the business and allow for the sales of liquor in the establishments to carry away as well as drink there. >> thank you, next speaker. >> i am the brother-in-law of jen and i want to thank you for having us here, what i want to talk to you about is the importance of the off-sale license. i currently live in mission bay, which similar to mid market where it is new apartments and condos coming up but not really any

infrastructure as far as restaurants, a place to grab a drink and a place to buy alcohol and a place to buy a sandwich besides going to subway, i think that this is going to be a huge addition to the mid market area, what is really nice about it, is it gives you an opportunity to grab a nice bottle of wine and take it home for a dinner party and buy a six pack of beer and take it to another from your business, to your home. >> i have to go out to safeway or whole foods and that takes my business and my money out of that area. i think that it is so key to have it in mid market and in your own home and area, it revitalizes the whole neighborhood. so, i hope for the best, thank

you very much. >> i am the committee director of argenta at 1 polk street, we are the future home where the beer hall will be located. we have 179 units there, 400 residents and argenta is considered one of the best communities in the area as well as san francisco. we are a huge support of the beer hall, we recently held a residential meet and greet on tuesday and we had the largest turn out of our residents that we have ever had in any of the resident events and there was a huge support with all of the prospects that i meet outside, and the revitalization of having this here is a tremendous growth for the civic center area and one of the new developments of nema and all of the other communities it will be a positive community place for all of them. so we really support the beer hall and hope that you will do as well.

>> thank you. >> i am in support of the beer hall and i have known the family and we have worked together on several construction sites in the city and the last one was for a special needs people on polk and octavia. and i am all for this beer hall and i am all for the take out, because i have been to a couple of them in the city and i know that people go in and have a good time and they want to take something home that they have enjoyed. and i know that it is the success of the business is really hindging on that with the investment that they have to put into it and i want to thank you. >> thank you, next speaker. >> my name is eric white and i previously lived in and worked in the area for several years,

i want to express my strong support for opening the beer hall with a full license, the neighborhood bar and store such as this and we had great asset which has been neglected. small businesses such as this is just what the neighborhood needs to continue the exciting revitalization under way. when i worked here, the co-workers and i would go out for drinks and we would usually be forced to go to downtown and upper market area to find a bar that is comfortable, safe and inviting and serves comfortable products, it would give us a place in the neighborhood and feel good about supporting a local small business in my community. you can compare the beer hall selling craft beer to a liquor store pedaling liquor and i think that it is not to mention unfair, this is a sophisticated establishments where you can purchase all kinds of craft beers at wine. there are no stores like this and i urge you to allow them to

have a license. i have known them for 20 years and they put all of their heart and soul and not to mention the financial resources into the beer hall and i think that they have deserve the opportunity to make it successful for themselves and community. >> next speaker. >> thank you,. >> hello, i live in san francisco and i walk through this particular neighborhood on the way to and from work. seeing the recent development and revitalization efforts is a welcome site as this area is often and as many of the others have mentioned as seen as fair share of neglect over the years. i believe that introducing new small businesses into this area will help to expedite the process of improvement and in the positive growth that is now occurring. i am here to soundly express my support for the opening of the beer hall not only will it be an asset to the community as it will serve to fulfill the need for the businesses and also be

an asset to the people who live or work in this area and will encourage the people to visit the neighborhood as well. i understand that the fear and hesitation of opening a business that serves and sells alcohol in this neighborhood. i worked for a non-profit organization just a few blocks away that serves many of the economy disadvantaged and challenged people that reside in this area, the concern is valid. >> however, this is not a place of business that will cater to that previously mentioned fear, i believe that the neighborhood will benefit from the beer hall being given the full 42 license, it will be directing the especially niche business to people such as myself, hard working folks who desire a convenient place to meet with friends, business partners and co-workers. i place of business that on the only offers the ability to commune with others and relax, but also a place that enables people to purchase specialty craft beer and wine for home consumption. thank you. >> thyo