excited about the changes we're going to see in the tenderloin neighborhood and appreciative of the residents for the work they have done and our office looking forward to supporting more in the tenderloin. >> thank you and another supervisor is supervisor david. >> thank you and i want to thank you for your work on this issue and i sponsored legislation around urban garnenning and there is an aspect to that and allowing for home grown foods and supervisor mar co-sponsored that and i am happy to add myself to sponsor this legislation. i think in the city we are leading the way with healthy foods but with dense neighborhoods in the country and supervisor kim's district and mine i hear from residents that they want more assess and

through the farmer markets or establishments and again i want to thank the folks that came together around this measure to and move it forward with supervisor mar. >> thank you. now i would like to ask the two departments that are administering this healthy food retailer program and before susan and the department of public health -- that's the real vision before the program i want to ask jorge to present. >> hello and i am with the office of economic development and we are excited to be part of this and partnering with the department of public department of public health. this will be implemented through the framework of healthy neighborhoods and it's a collaborative effort to bring resources to corridors across the city and this is one of the programs that are offered to the businesses who want to convert

their conner stores into a healthy retailer. not own have access to the incentives but the other ones that we have to offer and ada money and other things and what not and the businesses will be assessed and based on that assessment we have compose a plan of interventions for them and go from workshops to technical assistance to resign of their shop and at that time we would go ahead and implement and use some of the interventions and monitor them for the next three years so all office has allocated $60,000 and staff time to monitor the program during that time and i am here for questions if there are any. >> thank you. now ms. hence see lavree from public health.

>> thank you supervisors. in some of san francisco neighborhoods and the tenderloin health issues and disparities abound and access to affordable food and lack of linked to chronic disease and one area is corner stores. the research shows improvements to these foods can have healthy impacts and teens that live near corner stores consume more sugar and others have a healthier diet. reduce disparities in these communities and stores can make monies selling healthy foods. profit margins can range from 20 to 50% and up. the most effective programs are

comprehensive. they rely on owner motivation. they have a business and community components and we partner with two efforts and [inaudible] and the bay view hunter's point and supervisor mafer healthy food retailer program is partly modeled after this program that embraces a comprehensive approach and key components. first there is the community driven piece. the food leaders have assessed these stores against healthy standards and have returned to the stores with packets and marketing tools for healthy foods and second work with others to provide technical assistance and training to stores as they

shift the business model and increase healthy foods for the first time and decrease tobacco and alcohol and highly processed food and high in salt, fat and sugar. you will hear fr the guardians who converted two stores and on the way to a third. the tenderloin will start in fall and you will hear from the produce market who make sourcing affordable produce possible for these stores. san francisco is among the first to acknowledge the role of retail and community health in establishing this program in a city department and bundling together resources. this comprehensive approach provides us with a unique opportunity. dph is excited to partner with the community groups to who involved in this effort that we hope is a

win-win situation to strengthen community health, promote equity, job development and support the small independent stores. thank you very much and i am also available to answer questions. >> thank you. yeah, you reminded me. i forgot to mention kaiser's support for the heal zone and the work in the bay view hunter's point has been significant. >> yes. thank you. >>i wanted to thank the institute for their work and get younger people involved and aware so they're promoters of healthy communities as well, a few people will speak later. the next speaker is larry brusha and a key partner in this effort, especially in transforming stores to be healthier businesses. >> good afternoon supervisors. i am the president /owner of suedian and associates. we

have delighted and excited to be part of helping the corner stores develop more new products, especially healthy produce. one of the challenges of course is you have small little stores and one of the goals is when we go in is redesign the store so we create more space so this allows the retailers to keep the products that they have but now be able to expand and put in produce and in natural foods. we also will do an as built and layout what the store looks like and we come back and relay out the store to get that space and at a coordinated time we bring in the development and shelfing and we show the retailer how to market the product and put it together but one of the important parts of the program that we feel is not just the moment it looks good and finished but sustainability and we are involved for three years

after the store is set and this helps the store owner to do produce, understand how to work with produce and merchandise and work within the margins and profits associated with it. one important point to note and cigarettes give only 11% the natural foods can be 30 to 40% so there is an incentive to be more profitable and have more incentives and in tune to carrying these healthy foods and thank you very much and i am available for questions. >> can i ask that you repeat the statistics and it's more profitable to sell produce than alcohol and cigarettes. >> sure. i have been involved in the natural food industry for 35-40 years and clearly what is happening is that there is a strong demand for these natural food products and also produce,

so these numbers -- the gros profit margins that the stores can have and be competitive is between the 30 and 40% range. cigarettes is 11% and alcohol is 25% so there is incentive to be more profitable and always as they will discover these other items like cigarettes and alcohol are a smaller% of the total store sales. >> thank you. >> thank you. >> the next speaker is a co-chair of the southeast work group and some of the other leaders. michael janice and the produce market -- or the manager for the wholesale produce market and i know that for healthy fresh food that is one thing but affordable food is another thing and thank you for your role in making sure that we have

affordable food. >> thank you supervisors. . as you may know we are a coalition of over 25 community members and cbo's and the community working collaboratively to ensure sustainable and affordable and healthy food is available to the residents in bay view hunter's point. we have developed a pilot program for sustainable retail in the bay view hunter's point neighborhood and in addition to the food guard guardians and health promotion throughout the country and influenced other efforts in other under served neighborhoods in the city and it has had recognition nationally as well as regionally. promoting

healthy food retailing promotes good nutrition and provide economic benefits such as supplying living wage job and the work is critical. the this is about addressing disparities and economic development and about jobs and entrepreneurship and revitalizing our commercial districts which these stores play a critical role. we need to keep our food dollars in the neighborhood and not leaking out and this goes a long way to that point. as you heard retailers face challenges to increase the offerings of healthy foods and a lot has to do with distribution and hopefully where we're playing a productive role in lending a hand. our merchants are committed to helping the small retailers source healthy and affordable product. it's a critical part of this linkage. we are pleased to be partnering with dph and the various community groups and we remain

committed for the future to partner with these groups, use every asset we have to move this important worked for. one of the things we have been so impressed upon at the market the model is so comprehensive and it's a three leg legged stool and all legs are important. this builds the community piece and the technical assistance to do so. as larry talked about without that technical assistance for the corner store stores for a period of time the other two aren't as strong and i want to thank you all for your leadership on this timely and robust approach to a critical issue facing our neighborhoods. thank you very much. >> thank you mr. janice for your leadership on the working group. the next two speakers are the two anchor grass-roots

organizations and i will call them up from the food guardians and bay view hunter's point and jessica estrada and ryan bayer on behalf of the coalition and if you could come forward. i know there are various people from the groups that are here and for this part short presentations from the organizations. >> good afternoon supervisors. my name is ken hill and with the food project out of bay view hunter's point. i am one of the food guardians. we are a project and a group of residents treated to advocate and educate and mobilize the community to access better food. we do that by way of addressing three ars, ag and retail and retail is the important piece you're going to hear about today. under the retail piece we do a couple different things and we assess the different stores in bay

view hunter's point with the standards for sustainability and a list of what healthy retail should look like and the standards cover things like supervisor kim said -- they cover things like low fat milk, if the stores have yogurt, sell low fat cheese, milk, whole grain pastas, tortillas and the standards check for things to see if the stores participate in community events to see if they hire local residents and also to see if they're really engaged with this progressive health movement, and so after we go around to the different stores in bay view hunter's point we put together a tool which call a bay view hunter's point "how healthy is your neighborhood for 2013?" and it synthesizes all of the information we collected

into this nice document that we give out at different comment events and so forth and what it actually says there is a number of liquor stores in the area and only a small amount of them stock fresh produce so this type of program would really give store owners who are wanting to stock fresh healthy produce a chance to to do so and i am supportive of this program and i am a lifelong resident of bay view living there for 24 years. i eat and live just like the normal people in bay view do and i blew up to over 300 pounds and because of this program i lost 150-pound. >> how much did you weigh before? >> 374 pounds and changing your eating habits and learning

things in the neighborhood and -- to enjoy recreation it does a lot and improves your health and the quality of your life and i feel like i'm going to be one of the people that can live up to 80, 90 years old. your neighborhood shouldn't determine how long you're going to live and so we all need stuff like this and i am a big supporter of this program and thank you supervisor for introducing it. >> thank you and thank you so much for being here and ms. williams -- [applause] and you're also from the food guardians. i know when we were at lee's market and it was a major transformation but you have two stores you're currently working with? >> good afternoon and i am a food guardian and shadowing to what my co-worker said it's importantlet work that we do in the bayview community and i think this program will allow

all of san francisco to receive the benefits and part of the project to educate the residents of the changes being made. if this program is provide to stores our work is to educate the stores and not just carrylet healthy items. we also go out and to alert the community to the benefit of changing and as well as why these are made available in the stores. there is a lot of health diseases and the percentages in the bay view are higher than san francisco and it's important that the program is implemented so we can go out and educate them to the benefit of the changes and so we can make change and over time the statistics in bay view it improve and no this program is beneficial and hopefully have a better city. thank you. >> thank you ms. williams.

>> thank you to all of you for being such great leaders. >> thank you. i am another food guardian. i wanted to speak to the fact that doing this work for about two years now and entering into the corner stores in bay view our findings have been interesting based on when we first went in as community workers. store owners understanding what they're selling. appreciation for having higher quality foods. just seeing a shift in retail culture overall has been phenomenal. now when we intro into the stores the stores understand. they look to us as food guardians in the community -- i wouldn't say as authorities, but definitely folks with knowledge that are able to enhance their business through healthy retail. there has been lot of interest in minding more about how they can change their stores so they can be more healthier. we have

done an assessment that was talked about twice now and upon entering people recognize not only us as community leaders but the investment in having healthier produce in bay view hunter's point so we have a lot of store owners interested in reaching out to how they can change. unfortunately you have seen alled food guardians. we need more people doing the work and interest and the store owners' interest is pearnlt and the work that we have been doing and the last thing i want to add as a community worker it's important we are creating jobs for folks like us to go back into communities and do this work. i think it's really important to have people like suedian associates and the food market and support from the

health department and being a food worker in bay view is important because they see us as leaders and we are leaders. they see the community store as a place to go that they trust and we see that too. it's not so much trying to put stores in and fresh and easy and wal-mart. it's important to take what is in bay view and transform the spaces so there is produce in the spaces, produce in the spaces that people in the community trust. they have been going there for years and through that connection with store owners we have been a lotted to have that trust with the community. thank you. >> thank you. and i think one of the great example citizen bay view folks have been. >> >> helping the tenderloin with popular education techniques and we have leaders from the tenderloin that will speak later but the two coordinators and eric and jessica estrada from the youth development center.

>> good afternoon supervisors. i am ryan bayer and a food organizer with food justice and doing some of the management in the coalition and i would like to applaud you supervisors and doing this work and sets base and community work having a positive impact and providing resources to really expand the programs. in the healther food coalition started a year ago and we had a convening and residents identified the desire to turn the corner stores that tend to have negative impact into something positive and we got a coalition from the meeting and met with neighbors that showed a desire to have

healthy food access in the neighborhood. we found through the surveying process residents are spending half of the food budget outside of the neighborhood and $50 a month owfdz the neighborhood. if you expand that to the 17,000 households in the tenderloin that is over $900,000 each month leaving the tenderloin and they don't have the food they want and we are encouraging this and a lot of the merchants are excited as well and a lot of the success is due to the community feedback, the community response. we're going through the process right now and selecting the number one store and have a community process and input to make sure where we select -- out of the 53 stores that assessed and the best one that the community

wants is who we move forward w i will let jessica talk about the process. >> good afternoon supervisors. i'm jessica estrada with the coalition. thank you for having me. [inaudible] suzannea, everybody at owd and set the ground work and supervisor mar and kim set the background what i was going to say today. i want to go over briefly how we get the assessment results. i had the pleasure to directly work with the food justice leader and it is residents and the youth in surveying and actually going out to the 70 corner stores in the tenderloin to check for the different availability of whole wheat bread, low fat milk, different products and it was interesting for me and crazy with our results only 28% of the stores had fresh fruits and

vegetables. only one store that was 2/3s were two stars and had is the baseline and we're looking forward to this project and moving forward and going into the stores with the leaders and the youth and it's crazy and walking in you see like 50 different types of cheetos and chips and wall of soda, but one type of whole wheat bread or low fat milk so it's a big need in the community. i work directly with the youth and the residents. you know putting the layout for the shopping guide, the layout for the data entry for the assessments it's a youth empowerment and resident empowerment issue. they're learning how to use excel, how to publicly speak and i am very excited for this project and lastly one major point i wanted

to make. with this project there is community baking. it's not just we're going to put forth this legislation and figure it out from then. there is such support from the bay view as well as the tenderloin. there are multiple organizations in the tenderloin and the sro collaborative and others and we had an event to release the shopping guide and we had many participants and for those stores chosen and selling healthy products we are mobilizing residents to shop there in the neighborhoods and we are invested at least for three years for each store and i have to applaud the leaders and the youth and the supervisors and everyone involved. this is a team effort, a collaborative

effort and this is the definition of grass works and working together and aligning and i am excited for the next coming years. thank you. >> thank you jessica, ms. estrada. can i say before we open it up for public comment the number of grass-roots leaders over the years is inspiring. the capacity is amazing and that is one thing that might set san francisco apart from philadelphia and other cities and we is can have great expertise in economic health and work force development but without the community support and capacity there i'm not sure how successful we can be, but i'm ffert that we have amazing groups in the bay view, tenderloin, south of market and other areas and they're willing to share the

expertise. supervisor kim. >> thank you. i am not sure if this is question is appropriate for you but i heard the small business owners are stating it's a positive impact on their health as well and the engagement and the clients and shifting more to families and children and seniors and i don't know if you could speak to that or someone else here? anyway it's a story that i heard and there are so many positive aspects to this that you might want think about with this work and legislation. i wanted to recognize -- i didn't get to recognize the youth leadership involved in this and it's amazing how a different education curriculum around food and nutrition has impacted young people. i noticed that in the years i was a youth organizer. in the beginning i brought junk food and safe way and costco

and the cheapest thing to buy for the youth meetings and three years into my time that students actually asked me to buy fruit and vegetable it is for meetings instead and i remember being stunned and 16 and 17 year olds were asking to change the food but i think it had to do with the change in curriculum and young people pushed me to change my purchasing behavior. hi to think about buying fresh fruit affordably and i realized in chinatown you could do it and a lot of the stores pay the same rent as businesses in union square but they're able to sell fruits and vegetables and produce affordably to low income residents in the neighborhood and still succeed economically and for those of us -- like me that grew up eating junk food, a

lot of mcdonald's, kfc and this is what my parents did and it's good to have that education. i appreciate what kenneth had to say and we had to learn how to eat and be healthy. >> and i know a number of the speakers are from the youth institute and the project and educating me as well, and also not only the food guardians but other groups as well and by dc youth and 10 years ago literacy for environmental justice in the bay view was the first place that educated me and students around the issue of environmental justice and food assess as well so i'm going to start reading the names of speakers. [calling speaker names] food justice leaders. [calling speaker names] and if people could just come

forward and line up on the left side of the room. mr. tennisson please come forward. >> good afternoon. i am steven tennis and i want to thank you for allowing me to speak supervisors. i am going to deviate from what i was going to say. i think there is an aspect that need to be talked about that hasn't and that is wheelchair accessibility in corner stores. by their nature they're very small and when i think of wheelchair accessibility i think of a person in a wheelchair that can get in the front doors and maybe up to the sales desk. okay, the counter, excuse me, but when the person has to look down the aisle or beyond that they can't so they need help and i mean unfortunately the stores are small and i don't have any