for the southeast work group which houses the food guardians and other great programs and mike janice who is the wholesale produce manager or the manager for the whole access produce market. also three grass-roots leaders kenneth hill from the food guardians. jessica estrada from dy dc and ryan thier and both coordinating the great work of the tenderloin coalition and there is a number of youth and other leaders that are speaking in public comment. i wanted to say first off that this process to develop this legislation has taken several years looking at best practice in efforts in the bay view hunter's point area and philadelphia and new york and brooklyn and east bay for models of communities struggling to transform themselves from the

corner stores that sell cigarettes and alcohol to neighborhoods that have much more businesses that sell healthy affordable and fresh produce. i also wanted to say that many of the food justice and access leaders that i have had the honor of working with helped me understand that food access and the struggle for healthy food in neighborhoods is a civil rights issue for many of the lowest income neighborhoods and on a city wide level as well, so this legislation sets up a pilot program that is city wide that draws from the amazing work from the bay view and the tenderloin neighborhoods and other neighborhoods as well. i also wanted to say too it's a coalition of not only the food access groups and grass root organizations but small businesses and their associations. jobs with justice played a key role and i am grateful we have people here

from jobs with justice and also the grass-roots coalition in the bay view and the tenderloin and the support is significant and also spur, our city planning association, plus many other community based groups and alliances. also this piece of legislation will increase healthy food in many areas of our cities. i think some call them food deserts, food swamps is a term i learned today but we are addressing the inequality in many neighborhoods and access to food. many of the small businesses, the so call mom and pop stores need support to transition to healthier stores and this will help them three year period to sustain themselves as well so this will provide incentives that will be explained later to make businesses healthy businesses

in our neighborhoods. the legislation also is supported i think importantly by the arab america's grocer's association and discussions with many of the owners in small businesses have been critical in developing this legislation. in many parts of the city there is lack of quality full service markets that offer fresh produce, whole grains and lean protein sources, but also an over abundance of coconvenience stores that tend to tell alcohol, junk food and high in 1589, if. >> >> >> fat and sugar and gives effective tools to offer the communities better products. i'm going to briefly say that the program will work in the following way. stores that voluntarily choose to participate in the program will be assessed by the program and then matched with appropriate incentives and would agree to

specific healthy food and other charges in their am stores and housed in the office of office of economic development and with community partners. groups will work together and experienced store makeover consultants and will create a centralized resource center or one stop shop for owners to access the array of services and support resources. an advisory group comprised of industry experts and staff will meet to prioritize this technical assistance and guidance as the plan develops. to participate in the program retailers must agree to deliverables meeting the healthy retearer definition which is three characteristics. one the store must devote at least 35% of selling area to fresh produce, whole grains, lean proteins and low dairy fat

products to participate in the program. number two, in addition the retailer must have no more 20% to tobacco and alcohol so less than a fifth of the store is dedicated to alcohol and tobacco and the last characteristic is the retailer must satisfy the minimum age requirements for employees set forth in san francisco's administrative code. the primary vehicle for providing these incentives are in the invest neighborhood programs and active in the neighborhoods that are targeted and i am proud to have this legislation that is gross r grass roots and. >> >> and i would like to invite supervisor zane jane who is a co-sponsor to say a few words. >> and i want to thank supervisor mar's office and taking the load and recognize

supervisor malia cohen as well. this is an equity issue and identified really grass roots in our neighborhood and one that i represent, the tenderloin, and i want to acknowledge many of the leaders and organizers who have been actively involved to formulate this legislation but also in initialing efforts within the neighborhood as well outside of city hall and i want to recognize jessica estrada, ryan bayer from tenderloin development corporation, steve tennis and clifford gilmore from the sro collaborative who are part of and form the tenderloin healthy store campaign and a collaboration among the youth and residents and working with the businesses to make them healthy corner stores for the neighborhood and i think this is important because for years we have struggled as a

neighborhood to attract a full service grocery store to the tenderloin and viewed as the answer to this issue, but what has been great over the last year residents are realizing instead of waiting for the full grocery store to come in let's turn around the businesses in our neighborhood to serve healthier products to our residents. we have 70 stores /liquor stores in the neighborhood and a high concentration but we have learned through outreach through residents or our office that many of the small businesses are interested in changing the way they do business but would like guidance and tools as was mentioned and this incentive program is a great way to incentivize the change and

profit that is good for economic development for themselves so this legislation is literally about transformation, both physical transformation and also behavioral and health transformation in a neighborhood that has a lower life expectancy than others, and also something folks should check out a report that was released by the tenderloin healthy store campaign and surveyed all 73 liquor /corner stores in the neighborhood and through the survey they were able to rate each store, one to four stars, depending on the type of food, the quality of the foods that they sold. meaning they were selling at least 60% healthy foods and the lean meats and the vegetables and the whole milk mill and eggs and the advertising on the stores and whether they accept ebt and wik and one of

the residents said this earlier. it's" not just about fresh and access food but food that is available to our residents" and i encourage our folks to shop at stores with three stores and we have one store that has four stars and good for the neighborhood and we can spread and role model this type of business to the rest of our grocery corner stores in the neighborhood. i also want to thank the arab grocery association and they are part of the neighborhood and they can be part of the solution but they need the education in order to turn businesses around and i want to thank the supervisors for leading this. i am really excited about the changes we're going to see in the tenderloin

neighborhood and appreciative of the residents for the work they have done and our office looking forward to supporting more in the tenderloin. >> thank you and another supervisor is supervisor david. >> thank you and i want to thank you for your work on this issue and i sponsored legislation around urban garnenning and there is an aspect to that and allowing for home grown foods and supervisor mar co-sponsored that and i am happy to add myself to sponsor this legislation. i think in the city we are leading the way with healthy foods but with dense neighborhoods in the country and supervisor kim's district and mine i hear from residents that they want more assess and through the farmer markets or establishments and again i want to thank the folks that came

together around this measure to and move it forward with supervisor mar. >> thank you. now i would like to ask the two departments that are administering this healthy food retailer program and before susan and the department of public health -- that's the real vision before the program i want to ask jorge to present. >> hello and i am with the office of economic development and we are excited to be part of this and partnering with the department of public department of public health. this will be implemented through the framework of healthy neighborhoods and it's a collaborative effort to bring resources to corridors across the city and this is one of the programs that are offered to the businesses who want to convert their conner stores into a healthy retailer. not own have

access to the incentives but the other ones that we have to offer and ada money and other things and what not and the businesses will be assessed and based on that assessment we have compose a plan of interventions for them and go from workshops to technical assistance to resign of their shop and at that time we would go ahead and implement and use some of the interventions and monitor them for the next three years so all office has allocated $60,000 and staff time to monitor the program during that time and i am here for questions if there are any. >> thank you. now ms. hence see lavree from public health. >> thank you supervisors. in some of san francisco neighborhoods and the

tenderloin health issues and disparities abound and access to affordable food and lack of linked to chronic disease and one area is corner stores. the research shows improvements to these foods can have healthy impacts and teens that live near corner stores consume more sugar and others have a healthier diet. reduce disparities in these communities and stores can make monies selling healthy foods. profit margins can range from 20 to 50% and up. the most effective programs are comprehensive. they rely on owner motivation. they have a business and community

components and we partner with two efforts and [inaudible] and the bay view hunter's point and supervisor mafer healthy food retailer program is partly modeled after this program that embraces a comprehensive approach and key components. first there is the community driven piece. the food leaders have assessed these stores against healthy standards and have returned to the stores with packets and marketing tools for healthy foods and second work with others to provide technical assistance and training to stores as they shift the business model and increase healthy foods for the first

time and decrease tobacco and alcohol and highly processed food and high in salt, fat and sugar. you will hear from the food guardians who converted two stores and on the way to a third. the tenderloin will start in fall and you will hear from the produce market who make sourcing affordable produce possible for these stores. san francisco is among the first to acknowledge the role of retail and community health in establishing this program in a city department and bundling together resources. this comprehensive approach provides us with a unique opportunity. dph is excited to partner with the community groups to who involved in this effort that we hope is a win-win situation to strengthen community health, promote

equity, job development and support the small independent stores. thank you very much and i am also available to answer questions. >> thank you. yeah, you reminded me. i forgot to mention kaiser's support for the heal zone and the work in the bay view hunter's point has been significant. >> yes. thank you. >>i wanted to thank the institute for their work and get younger people involved and aware so they're promoters of healthy communities as well, a few people will speak later. the next speaker is larry brusha and a key partner in this effort, especially in transforming stores to be healthier businesses. >> good afternoon supervisors. i am the president /owner of suedian and associates. we have delighted and excited to be part of helping the corner stores develop more new products,

especially healthy produce. one of the challenges of course is you have small little stores and one of the goals is when we go in is redesign the store so we create more space so this allows the retailers to keep the products that they have but now be able to expand and put in produce and in natural foods. we also will do an as built and layout what the store looks like and we come back and relay out the store to get that space and at a coordinated time we bring in the development and shelfing and we show the retailer how to market the product and put it together but one of the important parts of the program that we feel is not just the moment it looks good and finished but sustainability and we are involved for three years after the store is set and this helps the store owner to do produce, understand how to work

with produce and merchandise and work within the margins and profits associated with it. one important point to note and cigarettes give only 11% the natural foods can be 30 to 40% so there is an incentive to be more profitable and have more incentives and in tune to carrying these healthy foods and thank you very much and i am available for questions. >> can i ask that you repeat the statistics and it's more profitable to sell produce than alcohol and cigarettes. >> sure. i have been involved in the natural food industry for 35-40 years and clearly what is happening is that there is a strong demand for these natural food products and also produce, so these numbers -- the gros profit margins that the stores

can have and be competitive is between the 30 and 40% range. cigarettes is 11% and alcohol is 25% so there is incentive to be more profitable and always as they will discover these other items like cigarettes and alcohol are a smaller% of the total store sales. >> thank you. >> thank you. >> the next speaker is a co-chair of the southeast work group and some of the other leaders. michael janice and the produce market -- or the manager for the wholesale produce market and i know that for healthy fresh food that is one thing but affordable food is another thing and thank you for your role in making sure that we have

affordable food. >> thank you supervisors. . as you may know we are a coalition of over 25 community members and cbo's and the community working collaboratively to ensure sustainable and affordable and healthy food is available to the residents in bay view hunter's point. we have developed a pilot program for sustainable retail in the bay view hunter's point neighborhood and in addition to the food guard guardians and health promotion throughout the country and influenced other efforts in other under served neighborhoods in the city and it has had recognition nationally as well as regionally. promoting healthy food retailing promotes good nutrition and provide economic benefits such as

supplying living wage job and the work is critical. the this is about addressing disparities and economic development and about jobs and entrepreneurship and revitalizing our commercial districts which these stores play a critical role. we need to keep our food dollars in the neighborhood and not leaking out and this goes a long way to that point. as you heard retailers face challenges to increase the offerings of healthy foods and a lot has to do with distribution and hopefully where we're playing a productive role in lending a hand. our merchants are committed to helping the small retailers source healthy and affordable product. it's a critical part of this linkage. we are pleased to be partnering with dph and the various community groups and we remain committed for the future to partner with these groups, use every asset we have to move

this important worked for. one of the things we have been so impressed upon at the market the model is so comprehensive and it's a three leg legged stool and all legs are important. this builds the community piece and the technical assistance to do so. as larry talked about without that technical assistance for the corner store stores for a period of time the other two aren't as strong and i want to thank you all for your leadership on this timely and robust approach to a critical issue facing our neighborhoods. thank you very much. >> thank you mr. janice for your leadership on the working group. the next two speakers are the two anchor grass-roots organizations and i will call them up from the food guardians

and bay view hunter's point and jessica estrada and ryan bayer on behalf of the coalition and if you could come forward. i know there are various people from the groups that are here and for this part short presentations from the organizations. >> good afternoon supervisors. my name is ken hill and with the food project out of bay view hunter's point. i am one of the food guardians. we are a project and a group of residents treated to advocate and educate and mobilize the community to access better food. we do that by way of addressing three ars, ag and retail and retail is the important piece you're going to hear about today. under the retail piece we do a couple different things and we assess the different stores in bay view hunter's point with the

standards for sustainability and a list of what healthy retail should look like and the standards cover things like supervisor kim said -- they cover things like low fat milk, if the stores have yogurt, sell low fat cheese, milk, whole grain pastas, tortillas and the standards check for things to see if the stores participate in community events to see if they hire local residents and also to see if they're really engaged with this progressive health movement, and so after we go around to the different stores in bay view hunter's point we put together a tool which call a bay view hunter's point "how healthy is your neighborhood for 2013?" and it synthesizes all of the information we collected into this nice document that we give out at different comment

events and so forth and what it actually says there is a number of liquor stores in the area and only a small amount of them stock fresh produce so this type of program would really give store owners who are wanting to stock fresh healthy produce a chance to to do so and i am supportive of this program and i am a lifelong resident of bay view living there for 24 years. i eat and live just like the normal people in bay view do and i blew up to over 300 pounds and because of this program i lost 150-pound. >> how much did you weigh before? >> 374 pounds and changing your eating habits and learning things in the neighborhood and -- to enjoy recreation it does

a lot and improves your health and the quality of your life and i feel like i'm going to be one of the people that can live up to 80, 90 years old. your neighborhood shouldn't determine how long you're going to live and so we all need stuff like this and i am a big supporter of this program and thank you supervisor for introducing it. >> thank you and thank you so much for being here and ms. williams -- [applause] and you're also from the food guardians. i know when we were at lee's market and it was a major transformation but you have two stores you're currently working with? >> good afternoon and i am a food guardian and shadowing to what my co-worker said it's importantlet work that we do in the bayview community and i think this program will allow all of san francisco to receive the benefits and part of the

project to educate the residents of the changes being made. if this program is provide to stores our work is to educate the stores and not just carrylet healthy items. we also go out and to alert the community to the benefit of changing and as well as why these are made available in the stores. there is a lot of health diseases and the percentages in the bay view are higher than san francisco and it's important that the program is implemented so we can go out and educate them to the benefit of the changes and so we can make change and over time the statistics in bay view it improve and no this program is beneficial and hopefully have a better city. thank you. >> thank you ms. williams. >> thank you to all of you for being such great leaders. >> thank you. i am another

food guardian. i wanted to speak to the fact that doing this work for about two years now and entering into the corner stores in bay view our findings have been interesting based on when we first went in as community workers. store owners understanding what they're selling. appreciation for having higher quality foods. just seeing a shift in retail culture overall has been phenomenal. now when we intro into the stores the stores understand. they look to us as food guardians in the community -- i wouldn't say as authorities, but definitely folks with knowledge that are able to enhance their business through healthy retail. there has been lot of interest in minding more about how they can change their stores so they can be more healthier. we have done an assessment that was talked about twice now and upon

entering people recognize not only us as community leaders but the investment in having healthier produce in bay view hunter's point so we have a lot of store owners interested in reaching out to how they can change. unfortunately you have seen alled food guardians. we need more people doing the work and interest and the store owners' interest is pearnlt and the work that we have been doing and the last thing i want to add as a community worker it's important we are creating jobs for folks like us to go back into communities and do this work. i think it's really important to have people like suedian associates and the food market and support from the health department and being a food worker in bay view is important because they see us

as leaders and we are leaders. they see the community store as a place to go that they trust and we see that too. it's not so much trying to put stores in and fresh and easy and wal-mart. it's important to take what is in bay view and transform the spaces so there is produce in the spaces, produce in the spaces that people in the community trust. they have been going there for years and through that connection with store owners we have been a lotted to have that trust with the community. thank you. >> thank you. and i think one of the great example citizen bay view folks have been. >> >> helping the tenderloin with popular education techniques and we have leaders from the tenderloin that will speak later but the two coordinators and eric and jessica estrada from the youth development center. >> good afternoon supervisors. i