changes this makes and i think that this is another example of how it is appropriate from time to time to revisit some of the changes -- some of the laws that are passed and see whether or not changes are needed. we believe this piece of legislation strikes the right balance based on the different feedback that we received. i am very proud of the legislation. i want to thank also the members of the community who have been involved in this process throughout the neighborhood including the valencia corridor, 24th street, the mission corridor, people from all over the neighborhood have commented, and lastly once again thank nadal from my office and supervisor wiener and your staff for your work. >> thank you supervisor campos and also i had a few remarks. i'm actually very excited that we're here today with this legislation. it has been years

over due, and i think i'm going to have some real positive changes for the mission. shortly after i took office supervisor kim and i started tag teaming on one off exemptions to the mission alcohol special use district because while -- this isn't just my view -- that this special use district served an important purpose when it was first enacted 20 years ago in terms of combating alcohol blight in the mission. over time in my view out lived its usefulness, and we saw a few years ago at the bowling alley that went on at 17th and south van ness that project was going to fall apart because they weren't going to be able to serve beer so did did a one off exemption for movie theaters. when the roxy theater which is

a treasure of community institution wanted to serve wine and beer to help survive such a unique san francisco mission institution they were prohibited and we did another exemption for that and each time i gave the standard speech while it's great to do the one off exemptions it's not good policy and we need to fundamentally address of the problems that were caused and that valencia whole foods can't get a license but a large store can and a lounge has trouble becoming ada compliant and if they do so they're going to lose the license and a store may close down and not reopen again because the special use district would cause the liquor license

to be forfeited so over time the district was starting to stifle positive change and innovation in the neighborhood and it was time to take action, and i really want to thank supervisor campos because for me i have always been -- i have clear and public view about this district. supervisor i know this is a real challenging for you and there are a lot of different views in the neighborhood and i am appreciate of the subtle and thoughtful approach that you took to this, and it a pleasure to collaborate together on it. i think this is going to be a very positive thing. i want to note that we do have a few amendments today, and i just want to briefly describe them. i understand none of them would require a continue scpans we could act today. there are three sets of amendments. one is clerical and organization

amendments suggested by planning department staff contained in the planning commission motion. one is a clarification of what was intended from the beginning and specifically that the controls of the district only apply within the district and not did you ever zone surrounding the. >> >> district and also a clarification that came up during the process to ensure that we don't inadvertently change the existing controls for large grocery stores so i do have those amendments and we will ask they're adopted after we take public comment, and finally i want to note that we -- one additional aspect of this is relating to valencia street and specifically there has been a wonderful increase in very interesting and great restaurantos valencia street and we want to foster that and we want valencia street to be a cutting edge food destination. we also want to ensure that we

don't ruse retail spaces through conversion of retail spaces to restaurants without there being additional scrutiny through the conditional use process so that is an additional aspect of the legislation so with that if there are no additional comments colleagues we will go to the planning department. sophie hayward from the department. >> good afternoon chair wiener and members of the committee. planning staff. i will note that the planning commission considering the amendments last week thursday at the regularly scheduled hearing. they passed the resolution in support of the proposal and the vote was 6-0. the commission did as you noted make a association of proposed modifications and those were intended to clarify implementation for planning. the overall proposal was supported by the commission and i am available for questions if you have any. >> thank you ms. hayward.

seeing no questions we will open it up to public comment. is there any public comment on item number three? yes please come forward. >> i am not seeing resistance on this, just to support it. i am herman [inaudible] and own the elixir and owned the property for 10 years and the property and a commercial condominium and i own both of those so i have not been able to expand my bar to complete. meanwhile this law allowed all the new restaurants to open in the mission with full liquor licenses and have cocktail bars and steal business from the other bars in the neighborhood. "steal" maybe rough. the business is vibrant and we get lots of attention for that which is great and it's

fun but the pie is spread thinner and in order to compete with that this will help to expand into that space as well as allow me to make ada adjustments for the property and give me an ada entrance, build an ada bar, and other improvements that will keep me from being shaken down like i have been from so-called aba based complaints and my bar is historic and i don't want to make the changes to the bar and ruin that aspect in order to do that and if you for putting this together. it's been a long time coming and i appreciate it. >> thank you very much. is there any commercial public comment on item number three? seeing none public comment is closed. well, that was a -- i think a year ago we would have three hours of public comment. it shows what a good process we had leading up to the

legislation. supervisor kim. >> thank you. i just wanted to acknowledge the immense work of the co-sponsors and supervisor wiener and campos on this and it shows when there are things that are applicability there is the ability to revisit t my office was familiar with it representing a portion of the area and mission bowling alley was interested in opening and a part of the mission that would welcome this type of small business but was unfortunately restricted in obtaining a liquor license and reading the legislation i mentioned to supervisor wiener it's amazing how carefully crafted this is and taking the concerns. the mission is incredibly diverse. we have the valencia corridor and has the stores and organic

beer and wine sales but liquor stores persist in other parts of the mission and a concern for the youth and families that want to live in a safe and healthy neighborhood and i appreciate this and the good neighborhood requirements established for new and expanding liquor stores. i think this is all going to be a positive change for this area so i want to thank both the co-sponsors. >> thank you supervisor. supervisor campos. >> thank you mr. chair. i wanted to echo the comments that when we started the process we would be here and in the mission with as diverse as it is and gjd people are and there is some consensus. one thing that became clear the more people spoke and talked to each other they realized there was more common ground. that was one of the things that became clear in the many community meetings we

had and i want to acknowledge supervisor wiener's willingness to also have an open mind having indicated a desire perhaps to consider limiting the sud, your willingness to really engage my constituents, your constituents how we found that common ground. i ulc want to acknowledge the planning department and they came to many of the meetings and i think it's again a testament to the fact that the community was willing to listen to each other and i am very proud of that. >> great. thank you supervisor campos. if there are no additional comments colleagues the amendments that i described before could we have a motion to adopt those amendments? >> so moved. >> okay. and can we take that without objection? okay. those amendments are adopted and could we have a motion to forward item three with a positive recommendation to the

full board as a committee report? >> so moved. >> okay. and can we take that without objection? that will be the order. thank you colleagues. madam clerk can we take -- we're going to do item five and then item four so can you please call item five. >> item five is an ordinance changing theode for a healthy food retailer incentive program. >> and supervisor mar is the author of item five. >> thank you supervisor wiener. i know that people have been waiting for a long time in this marathon land use committee meeting that we're less than halfway through so i will get through this as quickly as possible but still paying great respect to the grass-roots leaders with us and the coalition that come together to promote the healthy food retailer program. i want to say first my co-sponsors supervisor zane jane and malia cohen and

our president david chiu have seened on as co-sponsors so the speakers we will have in the formal part of this supervisor co-sponsor supervisor zane jane are the office of economic and workforce development jorge reebace and one of the experts with [inaudible] associates larry rusha, also the co-chair for the southeast work group which houses the food guardians and other great programs and mike janice who is the wholesale produce manager or the manager for the whole access produce market. also three grass-roots leaders kenneth hill from the food guardians. jessica estrada from dy dc and ryan thier and

both coordinating the great work of the tenderloin coalition and there is a number of youth and other leaders that are speaking in public comment. i wanted to say first off that this process to develop this legislation has taken several years looking at best practice in efforts in the bay view hunter's point area and philadelphia and new york and brooklyn and east bay for models of communities struggling to transform themselves from the corner stores that sell cigarettes and alcohol to neighborhoods that have much more businesses that sell healthy affordable and fresh produce. i also wanted to say that many of the food justice and access leaders that i have had the honor of working with helped me understand that food access and the struggle for healthy food in neighborhoods is a civil rights issue for many of the lowest income neighborhoods and on a city wide level as

well, so this legislation sets up a pilot program that is city wide that draws from the amazing work from the bay view and the tenderloin neighborhoods and other neighborhoods as well. i also wanted to say too it's a coalition of not only the food access groups and grass root organizations but small businesses and their associations. jobs with justice played a key role and i am grateful we have people here from jobs with justice and also the grass-roots coalition in the bay view and the tenderloin and the support is significant and also spur, our city planning association, plus many other community based groups and alliances. also this piece of legislation will increase healthy food in many areas of our cities. i think some call them food deserts, food swamps

is a term i learned today but we are addressing the inequality in many neighborhoods and access to food. many of the small businesses, the so call mom and pop stores need support to transition to healthier stores and this will help them three year period to sustain themselves as well so this will provide incentives that will be explained later to make businesses healthy businesses in our neighborhoods. the legislation also is supported i think importantly by the arab america's grocer's association and discussions with many of the owners in small businesses have been critical in developing this legislation. in many parts of the city there is lack of quality full service markets that offer fresh produce, whole grains and lean protein sources, but also an over abundance of coconvenience stores that tend

to tell alcohol, junk food and high in 1589, if. >> >> >> fat and sugar and gives effective tools to offer the communities better products. i'm going to briefly say that the program will work in the following way. stores that voluntarily choose to participate in the program will be assessed by the program and then matched with appropriate incentives and would agree to specific healthy food and other charges in their am stores and housed in the office of office of economic development and with community partners. groups will work together and experienced store makeover consultants and will create a centralized resource center or one stop shop for owners to access the array of services and support

resources. an advisory group comprised of industry experts and staff will meet to prioritize this technical assistance and guidance as the plan develops. to participate in the program retailers must agree to deliverables meeting the healthy retearer definition which is three characteristics. one the store must devote at least 35% of selling area to fresh produce, whole grains, lean proteins and low dairy fat products to participate in the program. number two, in addition the retailer must have no more 20% to tobacco and alcohol so less than a fifth of the store is dedicated to alcohol and tobacco and the last characteristic is the retailer must satisfy the minimum age requirements for employees set forth in san francisco's administrative code. the primary vehicle for providing

these incentives are in the invest neighborhood programs and active in the neighborhoods that are targeted and i am proud to have this legislation that is gross r grass roots and. >> >> and i would like to invite supervisor zane jane who is a co-sponsor to say a few words. >> and i want to thank supervisor mar's office and taking the load and recognize supervisor malia cohen as well. this is an equity issue and identified really grass roots in our neighborhood and one that i represent, the tenderloin, and i want to acknowledge many of the leaders and organizers who have been actively involved to formulate this legislation but also in initialing efforts within the neighborhood as well outside of city hall and i want to recognize jessica estrada,

ryan bayer from tenderloin development corporation, steve tennis and clifford gilmore from the sro collaborative who are part of and form the tenderloin healthy store campaign and a collaboration among the youth and residents and working with the businesses to make them healthy corner stores for the neighborhood and i think this is important because for years we have struggled as a neighborhood to attract a full service grocery store to the tenderloin and viewed as the answer to this issue, but what has been great over the last year residents are realizing instead of waiting for the full grocery store to come in let's turn around the businesses in our neighborhood to serve healthier products to our residents. we have 70

stores /liquor stores in the neighborhood and a high concentration but we have learned through outreach through residents or our office that many of the small businesses are interested in changing the way they do business but would like guidance and tools as was mentioned and this incentive program is a great way to incentivize the change and profit that is good for economic development for themselves so this legislation is literally about transformation, both physical transformation and also behavioral and health transformation in a neighborhood that has a lower life expectancy than others, and also something folks should check out a report that was released by the tenderloin healthy store campaign and surveyed all 73

liquor /corner stores in the neighborhood and through the survey they were able to rate each store, one to four stars, depending on the type of food, the quality of the foods that they sold. meaning they were selling at least 60% healthy foods and the lean meats and the vegetables and the whole milk mill and eggs and the advertising on the stores and whether they accept ebt and wik and one of the residents said this earlier. it's" not just about fresh and access food but food that is available to our residents" and i encourage our folks to shop at stores with three stores and we have one store that has four stars and good for the neighborhood and we can spread and role model this type of business to the rest of our

grocery corner stores in the neighborhood. i also want to thank the arab grocery association and they are part of the neighborhood and they can be part of the solution but they need the education in order to turn businesses around and i want to thank the supervisors for leading this. i am really excited about the changes we're going to see in the tenderloin neighborhood and appreciative of the residents for the work they have done and our office looking forward to supporting more in the tenderloin. >> thank you and another supervisor is supervisor david. >> thank you and i want to thank you for your work on this issue and i sponsored legislation around urban garnenning and there is an aspect to that and

allowing for home grown foods and supervisor mar co-sponsored that and i am happy to add myself to sponsor this legislation. i think in the city we are leading the way with healthy foods but with dense neighborhoods in the country and supervisor kim's district and mine i hear from residents that they want more assess and through the farmer markets or establishments and again i want to thank the folks that came together around this measure to and move it forward with supervisor mar. >> thank you. now i would like to ask the two departments that are administering this healthy food retailer program and before susan and the department of public health -- that's the real vision before the program i want to ask jorge to present.

>> hello and i am with the office of economic development and we are excited to be part of this and partnering with the department of public department of public health. this will be implemented through the framework of healthy neighborhoods and it's a collaborative effort to bring resources to corridors across the city and this is one of the programs that are offered to the businesses who want to convert their conner stores into a healthy retailer. not own have access to the incentives but the other ones that we have to offer and ada money and other things and what not and the businesses will be assessed and based on that assessment we have compose a plan of interventions for them and go from workshops to technical assistance to resign of their shop and at that time we would go ahead and implement

and use some of the interventions and monitor them for the next three years so all office has allocated $60,000 and staff time to monitor the program during that time and i am here for questions if there are any. >> thank you. now ms. hence see lavree from public health. >> thank you supervisors. in some of san francisco neighborhoods and the tenderloin health issues and disparities abound and access to affordable food and lack of linked to chronic disease and one area is corner stores. the research shows improvements to these foods can have healthy impacts and teens that live near corner

stores consume more sugar and others have a healthier diet. reduce disparities in these communities and stores can make monies selling healthy foods. profit margins can range from 20 to 50% and up. the most effective programs are comprehensive. they rely on owner motivation. they have a business and community components and we partner with two efforts and [inaudible] and the bay view hunter's point and supervisor mafer healthy food retailer program is partly modeled after this program that embraces a comprehensive approach and key components. first there is the community driven piece. the

food leaders have assessed these stores against healthy standards and have returned to the stores with packets and marketing tools for healthy foods and second work with others to provide technical assistance and training to stores as they shift the business model and increase healthy foods for the first time and decrease tobacco and alcohol and highly processed food and high in salt, fat and sugar. you will hear from the food guardians who converted two stores and on the way to a third. the tenderloin will start in fall and you will hear from the produce market who make

sourcing affordable produce possible for these stores. san francisco is among the first to acknowledge the role of retail and community health in establishing this program in a city department and bundling together resources. this comprehensive approach provides us with a unique opportunity. dph is excited to partner with the community groups to who involved in this effort that we hope is a win-win situation to strengthen community health, promote equity, job development and support the small independent stores. thank you very much and i am also available to answer questions. >> thank you. yeah, you reminded me. i forgot to mention kaiser's support for the heal zone and the work in the bay view hunter's point has been significant. >> yes. thank you. >>i wanted to thank the institute for their work and get younger people involved and aware so they're promoters of

healthy communities as well, a few people will speak later. the next speaker is larry brusha and a key partner in this effort, especially in transforming stores to be healthier businesses. >> good afternoon supervisors. i am the president /owner of suedian and associates. we have delighted and excited to be part of helping the corner stores develop more new products, especially healthy produce. one of the challenges of course is you have small little stores and one of the goals is when we go in is redesign the store so we create more space so this allows the retailers to keep the products that they have but now be able to expand and put in produce and in natural foods. we also will do an as built and layout what the store looks like and we come back and relay out

the store to get that space and at a coordinated time we bring in the development and shelfing and we show the retailer how to market the product and put it together but one of the important parts of the program that we feel is not just the moment it looks good and finished but sustainability and we are involved for three years after the store is set and this helps the store owner to do produce, understand how to work with produce and merchandise and work within the margins and profits associated with it. one important point to note and cigarettes give only 11% the natural foods can be 30 to 40% so there is an incentive to be more profitable and have more incentives and in tune