identify zoning where mobile operators maybe able to visit. we are trying to narrow it down to specific intersection and numbers of vehicles so this is more certainty for traditional merchant groups and not much of a wild card where mobile retailers can park in front of shops and block the views. we are trying to narrow that down with more specification. some initial site criteria that develop general feedback. parking not on a main thorough fair but on a side street next to the corridor to prevent blocking from existing facades and make sure biking lanes are not blocked, not near a residential use. some angle spaces would make it difficult to get customers in and out of

the vehicle. so these are just examples from the presentation that i made last thursday for the west portal merchants. we are trying to come up for each proposed location so they can vet with each stakeholder with each area and a diagram that shows the locations. we are trying to come up with specific northeast and southeast corners, maximum of three trucks, monday through sunday and in this case only 10-6:00 p.m. so they are not conflicting with most businesses that would be open during the daytime. in this case, it may not be appropriate for any particular restrictions. that's what we are working through with the merchants. they may say we don't want to add more clothing shops. this is the sort of activity we are going through. we are developing a street shot

here so they can see what we are talking about. so as far as next steps we plan to continue working on, we need discuss permitting and reinforcement with the department of public works, police and mta for certain responsibilities and aspects. we need to refine the program guidelines. nothing set in stone. we continue to solicit feedback because everyone creating together this helps the program a lot better from where it started. we need the mobile retail operators. we spent the last several months with traditional retailers. we want to circle back with the folks that we started this process with and ultimately identify a legislative sponsor whenever the time is right. we

found each time we identified a specific deadline, we needed to get together with more stake holders. we try to do that to prepare the best possible action. >> i'm happy to answer any questions. >> commissioner dwight? >> interesting stuff. is there any city where this is working right now as to the mold -- model of mobile retail is playing out? >> we continue to learn from other cities. when we kicked often this effort, places that had similar in place, there is varying degrees depending in the city. every one i checked out was moving very cautiously. none head program where we are pushing for here. when folks agree with it or not, will vary

from opinion. i think we might be on a forefront. >> that seems really difficult than a dense city where we have already biking and bicycle and other kind of issues. the minute one of these pulls up on anyone's storefront is blocking any business. i can see some small town that doesn't have these kinds of retail boutiques and they do this small town to small town. are they going to have the same issues in new york city and chicago and in san francisco. it will be interesting to see how it plays out here and i don't know whether we are going to set an example or show everyone how it just doesn't happen. >> commissioner, riley? >> thank you for the update. i noticed the commissioners are

trying to look at the screen to try to read it. can you e-mail the powerpoint to us? >> absolutely. >> i want to know if you have looked into street artist, how their license and permits differ from what we are looking senate -- at? >> this is some that are different. we don't feel it's a correlation. they are on parked property and it's a raffle day-to-day where you are going to end up. we don't see a natural fit with the art commission oversight of this type of activity. if you do have specific elements that you think would work with this program, we perhaps could take a look and see if it benefits from a mobile retail corporation. >> commissioner, white? >> yes. are you getting any,

has there been any outreach on the brick and mortar in regards to retail from their areas? >> that's the part where i discussed about the outreach activities where we are willing and have responded to those that have asked us to come and present. it's been a mixed reception. of course there is folks that see this as a threat and there is folks that see this as an at some point to bring in new different mixes of uses. they see how it can be a positive. that's the position that we are coming from. we are not trying flood any commercial district with mobile retail vehicles. we are trying to limit the numbers so it's sensible and a compliment and not a compromise to these existing lotions. yes, the feedback, many of them have listed specific items that were concern. we are doing our best to taylor the program to

respond to that. we won't be able to make everyone happy but their feedback made it a better proposal. >> is there a process like with the merchants association where they choose to do mobile renail -- retail in their area? >> we don't have a specific process how that would work. at this point this proposal is not including any informal review by a merchant group. we are trying to get that input on the mix of goods and services for operating parameters and leave that to the mobile operator in the city. again, if there is a model that you think could work or you would like to discuss, we are happy to have that discussion with you. >> commissioner, dwight? >> yes, i think there is obviously a huge difference to between someone setting up a table and maybe a pop up tent or having a pushcart at grade

level and pretty unobtrusive whether it's 12 feet tall. then i think you have restrictions as to whether you are on a plaza or occupying certain amounts a sidewalk. i think we have already regulations for sidewalk vendors. the artist thing like in the cherryville, that's in a plaza and sometimes they do have events where they drive in vehicles. i think, this really gets to more in the merchant corridors where you are effectively pulling out front in the street in front of something and you have a large monolithic vehicle that sits there. that's where it's going get touchy. in one way, maybe there is some kind of come myself where, you know, mobile retail we think of it by definition as bringing in a

truck and parking it there. maybe there is something in between the traditional tabletop vending and this is vehicular vending that represents some kind of come myself. again, i don't see how any big city is going to accommodate vehicles and then you are going to have to really recenter incompetent the vehicle sizes with n length. >> commissioner, o'brien. >> we talk about comparing to cities, in talks of the conversation, we department of -- do have an act of mobile retail with a permitting process where you can go to apply for a permit and park in certain locations. some of these have already taken up. i want to get the context right that we are talking about a proposal that is not even born yet but something that is a work in progress right now. i'm

correct in that statement, despite >> -- right? >> i think you are referring to the mobile food program? >> yes. similar to that but there are a lot of parallels between the two, right? >> they look very similar, but the mobile food operators traditionally have wanted to operate in one location for an extended period of time, many hours a day for years at a time. we haven't received that time request or interest from mobile retail and operators. they are looking to come periodically based on the season or particular line of goods that they have and said -- set up in an area for a short period based on that concept and low level of activity in that neighborhood. the concept of permitting

individuals for certain spots. we don't think it's the best model. we would just let individual operators as they see fit take advantage of that. taking the burden off the operator since they are not using the space frequently and putting it on the city upfront. >> thank you for that. >> commissioner white? >> yes. i just want to be clear. the process if you have your business license and you are in a kiosks or pop up, you can go to any neighborhood that you want to in san francisco? >> you mean in the mobile retail? >> in our district we have a couple of mobile retails that have popped up and i know there is concerns through residents and the merchants how they can do that, but no one is stopping them. >> just like with any laws there are those that violate it.

i think i'm aware of the ones you are referring to that set up just through ignorance or a lot of people don't know whether it's permitted or not. traffic code permits vending from a vehicle. that's something we are trying to change with this program. there is no provision where someone can september -- set up in a business district other than food with a mobile food ordinance. >> ortiz? >> yes. i see the guideline. the key thing was in your presentation, they want to stay at a particular location. so that concerns me because it's a small business, you invest the time in marketing and lease and mobile retail comes and --

cherry picks and bigger companies that have the resource can do this. like on christmas, we can have a mobile retail. it's not necessarily catering to the small business community. just like the smaller retail, it was entry way i can't afford a lease but i can buy a catering truck. i don't like the model too much because it leaves room for cherry picking and small businesses they invest a lot of effort in brick and mortar location. we should maybe even consult on the grid like how do they get happy balance against brick and mortar competitors. they are selling something. >> i agree, we are soliciting

feedback. there is a great amount of concern around the holiday period because that's where retailers make the bulk of the profit for the year. that's what we are trying to incorporate where cherry picking at that time where this hopefully isn't a contributor to that and if that includes blackout dates. that feedback, if you have personal experience or know of others that i can to, getting their concerns identified to help develop strategies to accommodate them. >> thank you for the presentation. it's really helpful on your efforts, by the way. >> commissioner dwight? >> i do think that it's a case for these mobile retail, not the food related ones but the goods, to be successful in any venue you have to be there and

serving whoever your client base is. the ones i read about are essentially marketing students. they are designed to get exposure for online retailer who doesn't have a physical presence and wants to get thought and have hands-on exposure to their products or eyeglass company was the one that came to town and got in trouble for not being able to put their school bus anywhere. i understand that and certainly these mobile retail vehicles are interesting for things like events and parking lot scenarios where you have a wide open space and you are not blocking other retailers. i don't have where the compromise ends up being. but i guess we'll sort through all of that. >> in i other commissioner comments?

>> is the planning commission involved in this as well? >> we engage with the planning department at the outset of our development activities. they a direct play in this because it's not on private property where zoning restrictions would take place. the extent they are involved in now is they have a conditional use permit and many receive them same day to services on private property. when they became aware that they couldn't park their vehicle on the street for those purposes then the planning department was able to facilitate that and accommodate them with existing regulations. >> is there a citation if someone pulls up down in fillmore district and is not permitted, do they get cited or

asked to move on. >> it is clear it is illegal from a vehicle. it should be a citable offense like any code violation. in these cases of requires the operator to move along without any citation. >> okay. well, i just want to thank you, christian for heading up this group. it's not an easy one because when we first talked about this, people were saying what are you bringing this up for. the thing is we really needed to get in front of this issue, instead of waiting until you saw a lot of these mobile retailers. they were popping up on the street and i do know the office of small businesses was getting calls. we were getting calls on castro street because they were parking there and 18th street for a while. i want to thank

you for pulling all the merchant groups together and like commissioner dwight says, none of these other cities have seen this yet. i think people may copy us to see what we do. i do believe in what you said too, in smaller towns, where you don't have this type of access, i can see this working and in san francisco, i see the opposite. for a while there, i was seeing a lot of this em and all of a sudden a lot of them went away too. i can't thank you enough for taking this on because i know you are hearing it from both ends. good and bad and sometimes people are really passionate about their feelings on this issue. i want to thank you for heading this up and taking this on because it was something that needed to be discussed. you are doing a great job with this, thank you.

>> do we have any public comment at this moment on item no. 5. c'mon up and please state your name my name is danny miles an -- mire. i own a store. i'm a vice-president for the north association and a member on the board. i had a very open mind in the beginning, but it's tough out there and we don't need anymore competition. we'll fight it like we fought mobile retail and probably win. just over there is certain where

commissioner right dwight has your arms wrapped around it. >> are there any scenarios where your merchants, are there services where they would welcome? for example, i'm in a dog patch, and we don't have any atm aechlz --'s. for the most part we have to get in our cars. >> i would see that work but from the merchants association they would not entertain any. >> okay. thank you. good to

know. thanks for coming out to rep your people. >> do we have any other members of the public who would like to speak on this issue? seeing none, public comment is closed. commissioner white? >> all right. yes, just going to comment on the merchants feeling opposing the mobile retail. i know that there are certain things that do work. i recently was at the urban market that was somewhat of mobile retail that was recently held in bay view or what they have in hayes valley. are you saying the merchants would oppose something of that sort, or is this just coming in district corridors? so i guess

in some mobile retail, if it is an event driven merchant corridors would be okay with that or no? >> [inaudible] because it seems to me that those bring traffic to the corridor. >> you might want to get to the microphone. it's probably what they are calling about. >> your question was if there are mobile retail events such as the hayes valley urban market or the bay view urban

market that happens to have a mobile retail driven, is that something that you see the measure chapters -- merchants being against. >> i'm not in power to represent the whole county district. most of them were opposed. >> even if they would drive traffic? >> they didn't see that as driving traffic as a brick and mortar. the scenario was that small businesses who wanted to try their business before they got into a brick and mortar store but we don't feel that's tliel -- actually going to be the end user. we see others competing with us and it's not going to be a good fit. >> unless you have a neighborhood annual fair like on union street or out in north

beach. those are events that attract attention aengs to those merchant communities. >> in valencia street, a lot of the brick and mortar birsz -- businesses are not exactly what you want. >> we'll get back to commissioner cartagena. that's definitely got to come into that. >> if you compare to the south bay view, they are developing their commercial corridors as well. it's kind of -- and there

is a large concern over what type. i know from christians office and virginia's office they have done a lot of floozeyness of what kind of mobile retail they can have. the scary is the fact that you couldn't control that. you would have pretty much any ugliness that you can have. while i was open to it, at the end of the day, i'm opposed. >> okay. thank you. any other comments on item no. 5? seeing none, next item please. >> that takes us to item no. 6. presentation and discussion on moebl affordable care act, covered california and small

business health insurance options program shop market plates. we have mr. larry loo. chinese community health plan. >> welcome. >> did you figure this all out? >> i think if someone figured it all out they were lying to you. you the commissioners for an allowing me a brief period of your time. i'm here to call about covered california about what is going to be impacting small businesses. i will talk a little bit about it and then i will go through my powerpoint slides. i have about 20 slides. i'm not sure about the format. so i want to start a little bit

about who we are and which explains why we are in covered california. chinese community health plan is parta of an integrated system that goes back when chinese hospital and the association was created. out of chinese hospital association came the chinese hospital. then in the 80s the medical group performed chinese community health care association which is a non-profit independent physicians organization servicing managed care patients. it's really a delivery system that came out that arose from the mission and e is involving with the needs of the community. i will talk about the xhiens community health plan. one of the questions in the back of people's minds, i will give you the answer is that no, to continue have to be chinese to join. we are very good in

serving the community, but we are open to everyone. we are open to everyone in san francisco and san mateo county. we are very active in the medicare space. we earned a four star rating from the medicare services. we are the highest in terms of quality rating. this year we were announced to be offering covered california. so we are pleased to hear that. i'm going to talk about some of the biggest changes in the affordable care that are going to impact small businesses and small business owners. first is why these laws were put into place. really the goal was to provide more people with more access to health carement it's

creating the exchanges, the state of california was the first in the union to create our own exchange and we know how we are going to do this and got that passed as soon as the law was enacted. the individual for 2014, the individual market is moving from the current style of market where there is preexisting inclusion, underwriting. when you go for conversation, the first plan that offers coverage will take you. the other change is that $0.80 on the dollar collected on premium must be spent on medical cost. if you have a $500 dollar$500 premium, that must go to all small group

plans. the other thing about coverage plans that need to confront to metallic tiers is to get a quick gauge on how much coverage they will get by buying these plans. these are platinum, gold, silver plans and and bronze where people pay less but pay more. i will explain some of the numbers around that. the rational is that there is so many different plans out this. it's hard to see whether there is a $25 co-pay represents another $25 co-pay and it pays your