information. this is the first time we're implementing this program and we'll have people who are professional and they'll act as greeters to the public and to inform the public will the mural guidelines which have been established to protect the murals. i'm sure you're aware of those mourlz are perhaps they're relatively close to the public so it's important we inform the public about the steps to protect them like not allowing informed and beverage in the memorial rooms and wearing backpacks and those are guidelines with the assistants of the arts commission. all folks will be trained on the

protection guidelines. also one of the things we're very excited about it is creation of a bookstore offering high quality items currently, we have what we call a gift shop and there's not a strong correlation between the tower and san francisco. so we're excited we're going to be able to offer that. if you can see the image the proposed bookstore will have an decking 0 design for the whole premise and will be minimum always in concession and have better flow so there's not crowding like we have sometimes

experienced on the coit 0 tower. additionally there will be a revised produce line so the bookstore will be featuring books about the coit tower items liquor, you know, the books widespread parrots of telegraph hill and a san francisco then and now as well as there will be replicas in various murals for people to buy post kashdz and information for people to purchase about the mourldz and a lastly sort of a parallel line if someone wants a republic can have coit tower.

one of the - as i mentioned, you know, one of the things one of the most delicate things of the coit tower of the concession operating plans is the protection of the murals. so we have, you know, again working with the arts commission guidelines have been developed and we have worked to make sure we have included in the lease requirement they follow the guidelines all staff are trained on those and also 0 for us any city contractors who are working at coit tower are trained so all the capital and contracting staff have been trained on those

guidelines to assure their protection. lastly on the murals we are very excited to announce well we're excited we'll be daegd one percent of the grow to the murals to repeal e help with the ongoing upkeep and maintenance of the murals to make sure their preserved for future generations. among the improvements that the usc to paint the handrails and having custom lighting in the bookstore and cleaning and filling the floor and steam cleaning all walkways and a

comfortably the gallery flow. as the department has gone through the process we have a robust community plan that's been going on for probably about 8 years now as we've been working on this. specifically in the fall of 2012 we hemd held a series of the meeting to present this to the public and experiences on how coit tower could be improved. act out of that meeting came some community feedback that participants were wanting more information about the molls and a high quality merchandise being offered and beverage items to be offered. again that element of treating

the property as a museum and having staff that areable 0 communicate the history of coit to the public this department has continued to hear the feedback from the community. in the fall of 2013, the department went with the community to talk about the proposed lease and the department received a desire from some community members to relocate the concession that was proposed on the rear patio of coit tower. under the leadership of commissioner president buell and continuing our conversation with the community it didn't have a food and beverage at the time we've decided to there a that to

be sure the tower is up and running in mid-april we pope hope when the tower renovation is complete. the lease drishgdz the department to continue that communication and getting a suitable location for the concession and should the department find a location in conversation with the community our stakeholders that we would present that back to the commission and board of supervisors for their approval. so we thank all the community members as well as the commission members who expressed their opinion and helped to guide us to what we think is a favorable result. so financial benefits to the department. over the last 5 years we've

received $748,000 per year from the concession. under the proposed lease and with the added benefit of the mural renovation project and the coit tower restoration project we estimate ref $1.3 million this is an average per year of 5 hundred and 63 thousand dollars. and 2 passenger door $.8 million over the course of 5 years. this is due to the new concession operation we've seen at still lake when we turned over perhaps the data concession we've seen significant revenue improvements for example, at the tea garden the last year that

they were there in not and gift sales will be $415 and the lake last year the concession was there 0 which was only about 2 years ago their revenues were one hundred and thirty thousand and we're expecting 2 hundred thousand so a significant growth, you know, getting off month to month leases where there is no leases. and also, this is a unique property similar to the tea garden where at the same time there's a change in lease there is a significant investment being made in the property so we expect with the 1 point 3 million 5 we'll see increased potential to the tower perhaps

some local resident has fallen off their radar they'll come back. and one of the problems we face is both to get american people elevator and, you know, our bulk in reviewing the numbers and a actually spending time at the tower we find a lot of people don't buy a ticket to go up to the top we think one of the reasons is the line is quite long with a better management we can address that and hopefully get people to go to the top and experience those iconic views. as i mentioned there's a robust

outreach process. i'll not going through all of them but we've met with the local community before the rfp was issued while it was being developed we met with the community. when the rfp was first published we sent out advertisements and when the commission xraufd the selection of terry grim we had a significant outreach process working again with community groups and stakeholders to alert them of that selection. and then again during the weeks negotiation we repeated that public outreach process. each time working with all the groups that have expressed interest including the coit

tower and as more and more people showed interest we include them. a very comprehensive outreach process. obviously through that process we've received love feedback and we're happy to say here we're now here to finally, take this commission action on the significant community support for the lease. you know, again i won't read through all the names but a amount of support and then there has been some persons that have opted the lease and those are all listed here. with that, i'll make modifying available for any questions the

commission has >> thank you. >> we duo do have any public comment? i'm list the names (calling names) if you could come up in any order. >> hello, again commissioners and general managers i'm richard rothman and i give tours at coit tower and can't wait to give more in april or may. i think that's important that coit tower has a stable management running it. i know i would here at all the meetings how many different vendor were approved or thought to be approved but didn't be approved. i think it's important for some reason coit tower has been controversial for where we're supposed to be lilly himself

comes back grant what controversy about this and 0 controversy about the mourld. coit tower in and the mothers building have in common they weren't built for the murldz when the artists want to find spaces to put the murldz on and coit tower was one of them. it's important to protect the murals that not only open the first floor and the second floor but we need, you know, to come up with a plan for the traffic flow and to make sure that the art commission is going to do in renovating the murals and the murals stay protected and hopefully, we won't have to do this again in thirty years.

i support this contract >> thank you. >> next speaker . >> commissions i'm here to urge tour support 90 for this action. thanks to staff for all their hard work and thanks to mr. grim for standing fast on what's been a long process and thanks to my neighbors who have been civil and great. special thanks to you commissioners particularly commissioner bonilla and commissioner levitan and commissioner president buell especially commissioner president buell for you for your leadership. and let's get on with it. my only comment this is an opportunity for saying we hope in the 3 months that remain before the enjoy us opening that

some attention will be given to the areas around the park. we hope this will be an opportunity for the participating park to the regender the lighting in the park is now one hundred periods of time number one functioning we've been working with the department it's a place that gets invited a lot of at night that he we have worked with the department an crowd control measures that have helped to stop erosion. we hadn't being able be able to reach an agreement with the new staff. fencing we need for the replanting of the hill. the south lawn has been fine for 14 years it needs to be pealed it's not a big piece of land.

i've not been able to get a response for staff we scott wiener we have barely months to go. it would be nice to have those things happen so we can all be ready for the enjoy us you strut many that the park will get >> thank you. >> next speaker >> hi, i've lived here 20 years. i've seen them restoring businesses and i've seen i am bowing old houses and it's been done taste fully i'm sure they'll do a great job on the tower. most importantly he respects his

neighborhood and i think it would be really inappropriate to have the people walk up their stairs when they're tired and thrifty and not having some sort of refresher time >> thank you. >> next speaker >> i'm david i had the pleasure of appearing before you a few times before. largely i want to say thank you for your good efforts and keeping this flowing and now we're going to get down to a point i can take my kids and grandkids up to the park >> i think one of the most

refreshering part is that coit tower had not been lieshgd so its refreshing to hear after 25 or thirty years the tower is getting the respect it deserves for a long time. i'll obviously support the approval of the lease i also strongly reiterate from the previous speakers in your approval resolution or vote today that you codify or insure the department will come back to you with creating a refreshment opportunity at the tower. soften when items get shelved or detailed they fall between the

cracks and i encourage you to put some language into this come back to us and put it into the report so it didn't get lost >> thank you. >> is there anyone else who wants to comment on item 12. >> good afternoon. i'm here to represent park wide activities and tours. we send many, many visitors to coit tower that are interested in seeing the landmark itself and we believe it will help to improve the assignment and have it reflect this importance for the artworks it xhandz. i understand this agreement didn't include the informed and beverage but we agree it would be important to have some food

and gifts available in the gift shop. as a local san francisco i think that it would attract other locals to velocity anonymous tourist for the art. i think many people request or so having the practice writing program we offer the like service to another person we send them off to coit tower for the historical art >> next speaker and is there no one else who wants to make any public comment? after this speaker public

comment is closed. >> first, we're happy to be here to support the project and the modifications dealing with the informed issue and the commits that have been made hole do a great job. i want to recognize folks sometimes there were quite a bit of controversy i think we've come a long way. many of us want the coit tower to be treated like the special place it is and not to have to come back and fight this fight. i want to thank the people of san francisco. it's clear without the voefrt weighing ♪ john of 2012 for all of you and us to hear it that would just a

few people but the whole city that wants coit tower to be treated better. and hopefully the credibility and a support will do better. the letter you have before you raises points. the other proposition was clear and specifically that the voters approved the funding generated the priorities should be to go back into coit tower not every dollar it had some debate whether that money should be set aside. one percent of the revenue for the murldz it 10 grand a year and that is, you know, clearly insufficient it doesn't include anything for the building and park and i think based on the next item is a request for more money for the current project is

clear more needs to be done so we encourage you to set aside in the budget a dedicated coit tower prestige fund. we'll having ask the board to do that and avoid conflict down the line. the other question of revenue which is raised in the letter that was not addressed by staff exactly where the additional revenue is going to come from. it's asking inform a doubling in revenue. more people riding the accelerator elevator may not be enough. lastly, i encourage the commission to have a task force so we can hearful from us in the

future without having to come back here >> okay we're not public comment is closed. >> i want to thank the members of the operations of this committee commissioner bonilla and commissioner levitan. thank you, mr. grim for being cooperative and an entrepreneur. the community made a good case where we were trying to fit it we can do a better job so i appreciate the community in the way they approached this to try to meet a resolution on this issue we discovered in moving the location would be like moving mount rushmore and having

said that, we've been down the road before and preparing to go down it again. with that, commissioner levitan >> i'd like to echo our comments commissioner president buell but a special shout out to the community julie and others the lines of communication have been good and i thank you such for your willingness to work for our community and terry we xraufd the lease of the rfp in june 2012 and for him to stay patient is a comment on his value. we look forward to keeping the lines of communication open this

is a good holistic process and will be a very productive future >> commissioner bonilla. >> yes. i just want to thank you all who are involved in this project. thank you for keeping it going forward. it would have been very easy to block the project because we were not in agreement on the concessions where it would be but i think you you'll took a positive position on this and permit tied keeping the project going forward so thank you for that >> and i'd be remiss at the eleventh hour when we come in with suggestions it creates important work and the staff has

been at this for a long time i appreciated the flexibility and willingness to make the changes. with that, we'll entertain a motion >> second. >> all in favor, say i. so moved thank you very much. >> we're on the coit application murals. >> good afternoon, commissioners mckenzie again director for the property. the stem you have before you is another excited one it's the cities commitment to the coit towers. i'll skip some of this it's still fresh in our memory per we're commenting one $.7 million from the arts commission to

maintain the murals and on top of the one percent of gross revenues. the arts commission in undertaking their chart task for the arts commission or the arts portfolio is applying for a grant a $100,000 grant in the bank of america to the ongoing protection and prejudice of the murals. it's for the signage and attractive features around did you murals for protective barriers around the murals and for an inspection and protection. the department as the property owner and one of the stewards of coit towers is interested in strongly supporting as stronglyly as soon as possible supporting their and we've

brought through a resolution supporting the arts commission grant application and i do know there are a couple members of the arts commission staff that would like to speak if that's okay. i believe the first person who wants to speak a forgive me i'll look at my notes i believe it's rochelle >> thank you, mr. kency. good afternoon. i'm rochelle with the arts commission. i wanted to focus our comments on the murals themselves. number one the partnership with the commission and the rec and park department has been stoorl in working on the ms