>> i think i should just say aloha! aloha! well, please thank danny and the beach boys. wasn't that awesome ? [applause] we're here to exit you, we're here to entertain you, we're here to educate you, we're here to inspire you, we are here to motivate you. many, many things we're here to do. but before we can do any of those things, please, on behalf of all of us at sales force.com, behalf of all our employees, please let us just thank you. thank you for vrg you do for us everyday. we recognize you, our customers, have a choice and that you chose sales force and also that you've chosen here

to be a dream force is of great meaning to us and we want to thank you. we want to thank you for all. and as we engage this conference, as we begin this incredible event, we want to say thank you and we want to listen to you, we want to get your feedback, we want to interact with you and we couldn't be more excited. is this the best dream force ever, or what? [applause] i want to thank my team, also. they've done an incredible job and this conference gets better and better every year and this is by far the best dream force ever. we're celebrating our 15 year anniversary, now the number one crm company in the world and the world's most admired software company according to fortune magazine, number

seven on the world's best place to work. we could not imagine the world's moes innovative company in the world, four years for that. thank you. this contents is awesome. we've had to up our registration number. we now have more than 145,000 people registered to attend the event, there's more than 400 companies here and more that 5 million people enjoying us online. you saw an incredible morning yesterday with tony robs and this morning with hillary. wasn't she great? phenomenal program tonight and tomorrow will i am is here and he is going to launch his whole company here tomorrow afternoon, and incredible keynote. you're going to see the future

of wearables technology. it's the beginning. 14 or 1500 sessions or something here for everyone. i want to tell you that every year we do a concert, and here's another number we had to increase more than $9 million raised d for our children's hospitals. thank you for that. [applause] now, we've raised through the conference more than $26 million for the children's hospitals and we have this incredible hunger drive and we thought we were going to raise 1 million meals and that was when tony robbins decided to match it and make it 2 million meres so thank you for participating in our drive against hunger. [applause] when we started this company we wanted to try a new technology model, cloud computing, trying to create a new business model, software as a suspension, but we

recognize we didn't want to have this incredible product and industry success when we knew as we proceeded on we wanted to have great fulfillment and great satisfaction and we knew that was only going to come from giving back the scale. that's why on the first day of sales force we took 1% of our time, 1% of our equity and 1% of all our products and said we were going to give them back. that's paid out way more than we expected in 23,000 non profit organizations. my favorite moment in dream force right now is you are with a non profit mco, stand up an be recognized! [applause] if you're with a non profit, you know who you are, come on!

[applause] >> welcome everybody, welcome you guys. are you guys having a good time? >> yeah. >> all right. customers getting younger and younger every year. [laughter] each day at this conference we're focused on another major philanthropic issue and of course, yesterday we focused on hunger. today we're focusing on children. tomorrow we're focusing on our veterans and we're encouraging everyone, every company to understand how easy it is to link your business, your ability to give back and nothing is going to make you happier in your life. nothing is going to make your happier in your life than giving and we want to show you how easy that is right here at dream force and we want to be a model of that and i want to thank everybody for that.

each year we have a tough challenge for this conference and i tell you why. of course we have these 23,000 non profits and ngos that we're working with all over the world so it's really hard for us to choose one that we want to profile. and this year it actually became very easy. it's an organization we've been working with now for two years in a focused and dedicated way. at sales force we believe there's nothing more important than our children's health and education. this year we want to focus on our public schools. [applause] this is an issue

sales force is super focused on and i want to profile dream force 2014, our san francisco unified school district. let's take a look. [music] we have the makings of disasters in our middle grade schools. of the kids we were going to lose we lost them. none of the schools were wi-fied and yet we were telling kids here's the new economy and you have to master all these things. so we literally see a future disaster ahead of us. half of our pop laegs are english learners, in we don't meet the needs of every single student everyday and let's just be honest it's impossible. but one thing i'm proud of is

that's our goal to make that possibility to meet everyone's needs. >> we are a better city. we're the innovation capital of the world. what do you do with that? you create the conditions for world class public education system. a: i still remember mark asking me tell me what nirvana is. if you could recreate the entire system what would that be. to have somebody sit at the table and say that's not big enough, let's talk about the whole thing, is incredibly transformative. >> it took me back. >> we haven't been asked to really think without limits. >> it has been a fantastic partnership. >> what sales force has done for us has just been phenomenal to be able to provide that opportunity for kids that don't have that at home. >> with technology we have hands on experience which

makes the memories a lot more vivid. >> the fact they're inte gritting it into our schools and education that's wonderful. >> we talk about having students find their spark thashgs one thing that ignites that passion for what they're going to do. if we can ignite each individual student in middle school, then we pull them all the way through their high school education and beyond. >> it helps me feel excited. i get to learn about all these cool apps. , how technology works. >> the best part of our work is watching the kids' lives light up when they put together coding that actually works. >> i had a sixth grader say i can do this. i can do it. so that enthusiasm is incredible. >> one of the things that is most important with our partnership with seams force is it's not just about the equipment.

it's about the people, it's about professional development so to go in this classroom and see many, many students engaged it tells me it's working. it's not only the money, but it's the volunteers coming into the classroom forming that relationship. i don't think you can put a price tag on that. >> our hope is people are paying attention to what's happening anything san francisco school. we think there's something special going on. >> this reflects the success of a city that's a world class city. i think we're treating conditions for generations of talents to be born in the city and personally having entered the public school system speaking only spanish and english lerner and but i remember the first time that a teacher actually said to me, richard, you're going to college, right? that was my spark. sales force, being the first to say we believe in you, that

partnership has been the spark for our school system. >> sorry, i do get emotional. i get emotional because i see myself. i was an english language lerner to myself so it's personal to me. >> i know when the kids come in and leave from the eight grade they're leaving from the best. >> there's, like, barely any women in certain male fields and i want to be the one to break that barrier. >> every single one of my students has an amazing story. they're the people that are going to find the cure for cancer, end the war, the people that are going to make sure no one's hungry. they are the ones that are going to change the world. [music]

[applause] >> okay, please welcome mayor lee, superintendent [inaudible]. please welcome them. [applause] now, i want to tell you that, as anyone knows who's ever tried to do anything

philanthropic in this world, if you can pitch, you have to have someone that can catch. we have the a team right here and in san francisco our superintendent does not have to work with our mayor, they're peers. they have formed an amazing partnership in the spirit of all these great kids right here. and principal lee, you're just a fantastic leader of our public schools so we're so thrilled to have the three of you here. mayor lee, put this in con focusing for us. you have a huge vision for middle schools in san francisco and you've brought us into that. tell us about that. >> mark, first of all i want to say thank you to you. sales force started here, they're growing here, they're going to be here and what a wonderful conference you have, dream force. the whole thing about giving back, you and lynn and sales force foundation have set the gold standard for fin lan

philanthropy in this city. i want to say an thank you on behalf of the city and county of san francisco. >> thank you. >> you know, two years ago we had this conversation when we talked to each other about what our passions are and you began by saying let's put actions in. you put wi-fi to all the schools, made sure we had training for our teachers who weren't equipped for the new technology and this second year an unprecedented amount for our schools, $5 million, not just for equipment, still training our teachers. you created an innovation fund to get the motivation for the teachers and principals to get them back to their very first day of why they wanted the teach for our city. san francisco unified school

district, that is the great equalizer of all. when you have the opportunity to invest in our kids you're going to see the talent come years and years to come. we look forward to this and you have caused a great revolution amongst all the other technology companies. now we have sf city partnering just at sales force.com and sales force foundation and they're now circling all the campuses and it's all the 130 campuses, all the schools will never have a teacher or a principal say that we don't have enough money or resources to educate our kids. this is the transformation that's going on in the city and we have dream force and sales force to thank. thank you for being in our city and thank you for being a great company. >> thank you. i really appreciate it. thank you for inspiring us and thank you for coming to the keynote instead of going to the giants' game. thank you for that.

superintendent, you've partnered with the mayor in an unprecedented way, you've come together and we've never seen such incredible leadership in or san francisco public schools so thank you for that. where are we going with this investment >> i want to join mayor lee in thanking you on behalf of the 57,000 students in public schools. our vision is that every student in every one of our schools will have not only exposure, but opportunity to engage at a very deep level with technology, bt not technology for technology safe, but to transform their learning. i saw so many people talk so eloquently about how they're changing their business model and customer service. our customers are our

students and teachers. we want them to have the best technology as well and our vision is that not too long in the future we won't have anymore textbooks and i say that because the textbook that is presented today is obsolete by the time it reaches our classrooms, but by students being able to access technology in a deep way, they can find and create information very quickly and deeply. we know that that's a 21st century skill and in san francisco we're so fortunate to be in the mesopotamia of innovation and technology that it makes sense that our public schools would be at the forefront of that kind of learning. >> thank you so much, and to both of you we could not be doing this without you. you both have delivered incredible partnership that has enabled it. thank you. now principal lee, you're a general on the front lines of all of this and i've seen you

firsthand with the other principals, you set an incredible example. part of our program is to enable principals as much as possible and give you everything you need to be successful. how is this affecting your school and what else can everyone here in this conference and watching online do for our public schools? >> i'd like to echo what the mayor and superintendent indicated as far as the great work you're doing for all of us, and all the organizations you're supporting. as a native san francisco citizen like yourself, i'm proud that a home grown guy is doing so much for our city and all the organizations. it's just incredible. this is my first dream force.

after this morning's speech after secretary of state hillary clinton i walked into one of the areas and saw the booths and i was just overwhelmed with all the technology. and my dream force is for all our students here, as all of our other 57,000 san francisco unified school districts to have that opportunity, to be able to work for all of your companies at some point in time. we have a very different population here in san francisco and that many of our kids are socially economically disadvantaged. my particular school has 90% of the families are disadvantaged and for you, sales force, to be able to provide support, not only from a technological standpoint, but the innovation fund.

it's phenomenal. thank you very much. >> thanks to the three of you. how about a huge hand for the san francisco unified school district. how about a huge hand for these kids right here. that's what it's all about. come on kids, stands up. you can stand up. these are our kids. let's keep our eye on the ball right here. this is our future. all right. woo! great job, you guys. thank you very much. thank you. you know, i have to tell you we had done the first year investment and then we decided are we going to go for year two. there's a lot of programs we start and then they're not working so we're kind of evaluating, are we going to go for year two so i was at a personal trip out to or san francisco zoo and while you're in san francisco if you haven't had an opportunity to go out and visit our zoo you

should do it. i was there and the head of the zoo comes running over to me, so great to have you here, are you part of sfusd, is that why you're here? no, what do you mean? oh, well, it's zoo force. it's zoo force, come overhere. so we went over to see the giraffes and i was looking at them eye-to-eye and then we were surrounded with all these great kids who are from the school district with their i pads and they were running this incredible application out at the zoo and it was crystal clear to me and it's completely sir ren diptous that we had to continue this great program. before we go on to the next chapter i want to ask will i am to stands up. will, would you stand up?

welcome back to dream force. >> thanks, sir. wouldn't miss it for the world, this is awesome. >> will, you're a huge advocate for public education. you are working on an incredible program in your own hometown with college track. can you give us quick insight into your vision for public innovation and where we node to go? >> i was one of those disadvantaged kids from the projects and my mom bussed me out to brentwood and palisades to go to school ever since i was 7 years old and that education is what brings me here today. those opportunities, that perspective on what wealth is, what families that live in houses is like because when you're in projects you don't know what poor is. and the schools that surround

those projects are poor education. teachers get paid far less than what teachers got paid in palisades. the funding per student is less so my mom had a dream and a vision to send me out and bus me out to school. and then after i graduated and made something of myself and followed my dream in music i realize that had the magnet program was suffering, there wasn't investments in buses and more importantly palisades was kind of moving towards the same type of funding for education than roosevelt high school that i come from. i started meeting awesome people like yourself, because my success in music brought me to crazy corners in society to where i'm talking to the head professor at sern

laboratories in montrose. anyways, so i meet that cat and that's what inspired me to go to mit all that time and meet with professor patrick at the artificial intelligence lab and i started meeting all these wonderful awesome people that impact culture in a totally different way. and then i met lorraine jobs after i saw super man and i asked her, can you bring your program to my neighborhood because that movie, waiting for super man, waiting for somebody that's not real, but the real problems. so the title of the film hurt me more than what they were talking about in the film because it isn't that they were waiting for congress or waiting for la unified or waiting for something that -- they're waiting for somebody

with tights. i was like, you're superwoman. and then jack dangerman, hey, you're map tools are awesome, can i use those tools for my classroom. i want my kids to make maps too. so i started coupling all these things together in my neighborhood and now our kids are building robots, going to china with the state department. learning mandarin. they went from 1.7 gpas to now 3.2 and 4.0s. these kids are rock stars. [applause] you know, as you know, it's expensive because you got to pay for college, and it ain't free. and you got to pay for first

robotics. these kids are -- someone did that for me. someone made sure i hopped on that bus, someone made sure the magnet program was funded, someone made sure that there was a line for my family to stand for cheese and milk when we were growing up. i remember that like as if it was yesterday. like, she going to miss her place in line. i remember what that felt like and how strong my mom was to not be embarrassed to wait in line. so all the work that i'm doing is just paying it forward for the things that were done for me. so tomorrow when we launch the company that i started, the kids that are a part of my program, we created our apr and stk kit to make it easy for developers, but the platform is pretty rock solid so our kids have created an app on our wearable device.

it's a real wearable device so a lot of people in the audience could be like, really will i am? great. [laughter] but this is, like, -- i'm shooting for the stars on this one. i funded it, founded the company, got awesome engineers around me so for me to tell a kid you should take a stem course and then i go off and go on tour, that's hypocritical. i'm saying you should take an interest in science technology and mathematics and bringing electronics to the market because that's what i'm doing too. >> well, we couldn't be more excited more you. >> thank you. >> you're great example, not only in music but now in technology. you're going to see unbelievable company and an unbelievable product launched right here in this room tomorrow.

we're so excited to have will and all these kids here too. i tell you, in this room you can just feel the good vibrations, can't you?