beautiful and vibrant as it should be thank you. (clapping.) the woman i'd like to introduce is my amy chung providing services to the executive director for the sales help for the elderly thank you

>> (speaking foreign language.) >> so just briefing i want to

thank supervisor cohen and mayor ed lee and maria for helping us get this piece of our community center back when two years ago the seniors were running our center for over 20 years was asked to move to our invitation center a lot of the seniors wanted to program but that was under foreclosure thank you supervisor cohen for listening to our seniors and expressing their needs to have their programs here we're very happy to be partnering are mayor ed lee and supervisor cohen to provide the programs the seniors need and thank you very much it up for listening anticipate protecting our seniors making sure they get a place they call their second home so thank you very much (clapping). >> in closing, i want to say

this is the physical manifestation when everyone has a team effort again, thank you to the community partners and other community partners behind me thank you as the giants pulled together they can pull out a victory when everyone plays his position that's mayor lee's suggestion i didn't deliver it as well, so i'll end with this go visitacion valley center and go giants

>> good afternoon, everyone. and welcome to the san francisco land use & economic development committee i'm supervisor wiener the chairman thought it committee to my right is supervisor jane kim and vice chair to my setting is supervisor malia cohen and our clerk is andrea ashbury and i want to thank sfgovtv for broadcasting today's hearing specifically jonathan madam clerk, any announcements? >> yes. please silence all electronic devices. all files and documents to be submitted to the clerk. items acted upon today will appear on the october 28, 2014, board of supervisors agenda unless otherwise stated. >> okay. thank you madam clerk please call item one. >> a resolution imposing zoning control for the ground floor office uses. >> supervisor kim is the

author. >> today is a interim between king and fulsome to support and promote an actual retail frontage along second street and south of market and support our neighborhood small businesses our out of those works with the south beach corporation members are here today over the past couple of months a few interim controls ♪ market in hot real estate market were in those interim can stabilize your neighborhood and businesses they're facing displacement for currently allowed uses ♪ area san francisco remains the hottest city in the nation for commercial real estate a testament to to city with

estimates passing the.org and it is a market as rapid as companies continue to expand the vacancy rate it fell another 20 points lower in the south of market there's a tremendous demand for office space those disbursement control will help with the zoning process we want to promote ground floor retail which many of our workers and residents have been advocating for we recognize there are a a mixed use art is that a and retail uses we try to balance all of those needed this legislation supports mixed use residential to promote the that diversity of san francisco and the planning and engagement of the south beach merchant

association with the planning department the merchant association has reached out to planning and business and property owners in the area to sensitively develop those and a lot of conversations have happened 0 over the last couple of months that the contingency supports this legislation the interim controls require the conditional use authorization for office from king to fulsome for 18 months the commission shall consider the planning code consideration so far the new property offices on the ground floor the following offices exempt any office currently driver's license and to the controls will not apply to building more than 15 hundred square feet graphing retail so long as a 15 hundred minimum

secret is preserved on the ground floor that maybe be used for office to persevere a portion of the building the south of market continues to face tremendous growth thanks this to the neighborhood downtown property transit this growth is critically important for the city and as we understand to increase our density to make sure we a cleaner and smart growth neighborhood we video to enhance the ground floor serving the may be that is attractive to our workers we have a few members of the south beach and south of market association to speak in support of this item we have someone from planning department are here as well. >> so we would like to start with planning department or - >> is there any comments from

the planning department. >> sound like there are not okay thank you, supervisor kim so at this point shall we move to public comment? >> yes. >> sorry. >> okay opening it up for public comment madam clerk any public comment cards we have a few cards public comment will be 2 minutes so we have patrick and leslie and kim (calling names) i apologize in advance if i mispronounce names (calling names). >> okay. great thank you very much my name is pat i'm the vice chair vice president of the south of market the merchant association we're here together with folks from our neighborhood association i want to recognize them second street i live in the

neighborhood and second street is a prime neighborhood cords for merchant and office workers we've seen a significant amount of office growth in the area it is the hottest market not only in town but probably in the country we're happy to have the new workers in the area and the new businesses coming in but we have to protect the ground floor storefront spaces and the great thing about the legislation how to was crafted with supervisor kim's office it is kaefrg out the storefront the remainder for office we think everybody benefits and the neighborhood wants this the merchant do need even though help when you've got office tenants coming in who are either he venture funded or successful operating businesses they can pay more than what the merchants can pay so we can occur rat our neighborhood and

help to support those ground floor retail businesses and the neighborhood commercial this preserves the neighborhood and will help us out greatly so thank you very much. >> thank you. next speaker. >> hi, i'm kim i'm the co-owner the cafe and co-president of the south bay merchants association we welcome all the customers that binge big businesses the tech has put us on the map in regards to san francisco in general but we are as a small restaurant a small mom and pop also in fear of being out bietd at this point will i bigger pockets and bigger industry we personally have 5 years left on the lease and not sure if we're going to be able to renew anyway, we have noticed many

businesses out going going out of the neighborhood the difference between what office can pay is $100 per square feet so we just thank you and hope you support us. >> thank you. next speaker, please. >> hi, i'm leslie i own and operate hensley wines on second street been there for 10 years and wine merchant for 3 seven years on the second street crossroad we've lost in our neighborhood in the last 25 years i've lived there we've had a lopsided neighborhood we've lost gift stores, stores and need a hardware sophomore and locksmith none of those people are going to pay $5 a square feet that's what's happening the

software companies are able to pay 5 to $10 a square foot and going to landlord paying weather and 3 to 5 merchants ronald reagan are gone my rents has gone up one hundred and 75 percent in 10 years i'd like to repeat that my rent when i got there 10 dwreerngz was one dollar a 50 a square feet i signed a temporary lease aesz at $10 a square feet i'm making less money and cutting corners and raising my prices may the record show importantly i'm making less money thank you thank you very much. next speaker. >> hi my name is rob the

general manager of 21st amendment brewery on second street and i'm surprised that les got $5 per secret i've heard of it being more expensive than that already i you know i've watched gordon leave the embarcadero sorry to see them go after 20 years my neighbors across the street the kitchen have been struggling not sure if they have to leave what i love about the neighborhood and the residents is the diversity between the residential the business as well as the retail and options you have for eating

and another things so i'd like to maintain that diversity and therefore maintain what's great about the neighborhood that's it thank you. >> thank you very much. next speaker. >> good afternoon. i'm michael anthony thank you for allowing me to speak today my wife and i have lived in the south beach neighborhood and been energy enlisted by the excitement create we your san francisco giants that's a great neighborhood, however, since the sports fans coming into the neighborhood provides a nice

neighborhood folks yearn for a balanced plan serve e serving the boys and girls club along the corridors we understand the property owners motivates by renting to the highest bidder that means creating ever more high tech office space and, of course, this go legislation will allow the vast majority of a buildings square footage to be leased and only asked that some ground floor space be dloeftd for residents that they want and need i'll appreciate our vote in favor of this legislation. >> thank you very much. next speaker. >> good afternoon, supervisors i'm alice rogers the vice president of the mission bay association and together with the south beach merchants

association we work with supervisor kim's office to develop those interim controls that you are modest but at the trial important i've lived through the 2000 program where we had evictions of whole neighborhoods we appreciate supervisor kim's office step forward and helping to develop the interim controls for the short time basis that's a 3 prong approach they're taking to quiet things for about 18 months so we can address zoning we attend to be an active voice not summit plan rezoning the development our focus is creating ground floor that is scaled for neighborhood and transparent that's something we're not seeing those days with the days of frosted glass windows we understand it's the

neighborhoods responsibility to promote merchants we have a task force to look at marketing and encouraging small merchants the very first step is securing our ground floor for the next 18 months to get the rest of the work going thank you. >> >> next speaker. >> good afternoon. >> tom wanting to speak in favor of this ordinance one of the things that makes the neighborhood liveable making sure those places thrive all the streets are huge traffic sewers and businesses struggle to create the sensitive ecology that is beneficial and benefits the neighborhood and merchants and so on so the city is going to invest a lot of money into

second street we have a wider street and streetscape improvements and all of that finally there's bog to o going to be a improvement for selma we think this ordinance is the land use response the current zoning is mixed use office is about office development and doesn't this about greeners but it's important to think about second street it's going to make and break that it profoundly doesn't man's but what's the appropriate controls for a light cord we believe in mixed use bus sometimes it make sense to say how to maintain the human scale and get the businesses to thrift it's great for the residents and all b will benefit from having

all the businesses within walking distance and help a lot of automobile trips not to happen if you have those services within walking dissents you need to get in the car and drive to other places diminishes greatly so we hope to support this and look forward to the conversation. >> thank you very much. next speaker. >> high guys i'm the owner the american grill cheese kitchen on second i came to publicly thank you guys for bringing this to the proper discussion for my peers we're not touching on the growth and business to the area was anchored by the railway tenants and, yes the san francisco giants but there only there one hundred and 80 days a year why

is it a attractive area but people want to be there it's cool there's great places to eat we're not encouraging the growth or the growth felt neighborhood we're not encouraging the second street redevelopment plan that is going to explosive the traffic and to some of my neighbors what they mentioned and in taking this further is when offices are blacked out after 5:00 p.m. crime happens there's a pedestrian safety thing i know on more than one occasion crime has been averted because of cafe or retailers are open at night and provides a safety public and a half whether that's people in storefronts we're as rob mentioned i've been a threat of losing my lease a

great spot and we've reached an agreement and hope to continue to improve the future. >> thank you very much. is there any additional public comment on item one seeing none, public comment is closed supervisor cohen. >> thank you very much i actually wanted to acknowledge supervisor kim legislation that's really important that something we are dealing with earlier in the year this committee dealt with a similar issue with the design center and so i want to just take a moment to compliment you in that foresight its important that we begin to protect and not can only implies our retail. >> supervisor kim. >> i want to thank our resident and small business owners and merchants for coming out today you know that zoning insures it

can support the development and preservation of complete neighborhoods 3 includes the neighborhoods serving retails that's well articulated 0 throughout the public comment and those amenities are important for the services they provide for places to eat or so their friends or shop or whether their eyed on the streets in the evenings or weekend it's tre true we don't have a lot of neighborhoods serving the corridor but obviously 0 that's changed tremendously over the last 15 to 20 years as we build those neighborhoods we want to make sure our residents have access too on second street in particular and fulsome are the corridors that the planning department and our neighbors have identified in the corridors

as the gentleman relations e mentioned street street is a corridor our city is going to be investing over $10 million a place our neighborhood considers to be the spine it cucamonga connects us from marketing or market to kings street this legislation is for our residents and merchants thank you for your work with our office and our land use folks and colleagues, i i couldn't for your support. >> thank you i'm extremely supportive of this measure we did something probably, maybe not ideal on market when we were starting to get more and more indications with the development and the brand new development space and this automatic default to bring in real estate offices

and entitlement companies offices that are important to have in a neighborhood that typically shouldn't be on the greener level i totally agree this is a public safety safety but the vibe when the daytime offices are closed and are shuttled the whole weekend having a few of those say fine but a tipping point where a corridor losses it's vitality this is when zoning controls should go in place to not have the tipping point in this area and other areas of the city it will be on the neighborhood to make sure it's getting a force on upper market after we put in the types of interim controls

one opened up and another they're opening up and we need to make sure it gets enforced i will also is this may preview some discussions for the community next week when we clarify banks as formula retail when it comes to whether banks or title companies or medical offices or real estate offices or whatever kind of office it might be we should be encouraging them to go into the second floor of a lot of the retail space and actually make it easy for them to open up on the second floor so they can go through the conditional use or easily go onto the second floor i include the banks in this category they need to exist and

are important for neighborhoods they should be encouraging to go into the second floor i'll be raising this issue when someone has a proposal to expand certain aspects of formula retail next week with that said this is very important i'm glad the neighborhood is getting ahead of this issue rather than reacting so i'm supporting this supervisor kim do having i have a motion for with a positive recommendation we'll take that without objection. >> thank you, colleagues. >> madam clerk did you want two and three called together yes or no. >> okay. okay. so spate public comment or public comment on both together. >> madam clerk please call items two and three together.

>> establishing the commercial strict and item 3 is also an ordinance establishing the fulsome commercial district. >> okay. and those are both sponsored by supervisor breed and we have her aid from supervisor breed's office mr. johnson. >> thank you chair and good afternoon so we have two mcds and ironicly they help to facilitate the second floor retail while try to be brief one ordinance creating the neighborhood or 3450ikd on second street and on i should start with history those ordinances have been around for a long time the legislation was

born out the community supervisor breed and here peeshgz worked with the merchant who want a tailored zoning district and tom the director of the liveable city and expert helped to craft what the mcds looked like and in november of 2012 the small business commission said individualized corridors will provide for flexibility and zoning controls and adaptation for trends then in march of 2013, the commission recommended the full name mcd and recognized supervisor breed for feedback from constituents have made this stronger and the planning commission are supported boss of those pieces of legislation in june 2013 and

in response to the community concerns the inspire had stricter formula retails we requested the board of supervisors to hold off on new formula retail legislation so supervisor breed accommodated that and held the two mitigating since june of 2013, the planning report is completed and the new elective is moving forward to this committee supervisor breed is satisfied with the report and optimistic of the citywide legislation she's removed the mcd legislation and so all of that let me discuss what the ordinances do those two mcds allow commercial uses and encourage diverse modes of transportation and create a