last year, of a 61974 citations. 54 increase in the third quarter comparison from 13 to 14. three months of travel and the passengers and the corrections. and the drivers and pedestrians, and bicyclists is 93 percent, and 93.92 percent, to the drivers, and 4.84 to pedestrians and 1.24 to, and the citations. and we are seeing the focus on the five. the focus on the five. and the first three quarters of 2013, and we wrote, 13782

citations. we wrote a 55 increase in citations there. one of the challenges of making sure that we captured all of the data is the fact that we operate off of a paper-driven process and however we are auto mating that process and we are working with the partners with mta and we have been able to be certain that we are able to provide the absolute accurate number of traffic collections and so what i present to you is data that has been validated by both the police department and the mta. and as you can see, we have had the first three quarters of this year an over all in terms of injury collisions, and a 15 percent reduction of injury collisions, which is a significant in and of itself.

>> one of the goals that the city had was to reduce the severity of the injuries sustained as a result of a traffic collision and as you can see there, we have even had the enroad theres and although we have not impacted a fatalities unfortunately. and we have impacted severe injuries to the rate of 16 percent reduction. and visible injury to the rate of 18 percent reduction, and the complaint or the pain category by 14 percent. >> i am going to end just by showing a video, this video is a training video that was a recommendation of the 2013, civil grand jury, we actually compiled this training video with the help of with the

bicycle coalition and we thank them and we also congratulate them because they put out a video with the use of grant funds and more of a public service video and more of the grapt funds in the recent months and so i will go ahead and play this now. [video]

>>

[ applause ] >> i want to fully acknowledge

the captain. >> we can watch it again, it was that good. >> it is already in syndication e >> he was a huge part and the captain gray, d, took over the folks from walk san francisco and the bicycle coalition and tremendous, and back and forth, and discussions to make sure that we put together this fine product and from here, we are going to build on other endeavor and continue to collaborate to that end. one of the things that i also wanted to point out was that in our effort to reduce over all traffic collisions and basically get the people to slow down and reduce the impact and the severity of the collisions we conducted a tremendous amount of traffic operations both large, and small, in ad hoc type, areas

and so, during the last three months, every station conducted two larger traffic enforcement operations near or around senior centers, as well as daily ad hoc operations where the officers were directed to contend with the particular areas that were coming to light because of the other issues. so with that said, i thank you for the opportunity to present and if you have any questions? >> so, commander? ... >> yes. >> this might also be a great opportunity to hear from the partners of walk san francisco and the bicycle coalition as it relates to this video. >> that would be great. >> great. >> there you go. >> i should have recognized tyler from the bicycle coalition and nicole from walk sf because it really has been a

group effort on making sure that we are all clear on the data points and talking in the same language, and commander before i bring them up and it is just one question that i want to clarify, sorry i think that this might come up, one point that we wanted to talk about was i see that the 65 percent increase in the aggregate number of citations that went to focus on the five violations and we are tracking the percent increase of over all citations for folks on the five and i know that when we started we were in the low 20s. >> yes. >> last quarter, we were maybe 24 percent, and i think that there might be i don't know what the numbers are, but there might be a difference. >> right now your report indicates that we were at 23.88 percent and so clearly, there is a need to make some improvements in that regard, and i know that chief suhr and our deputy chiefs are in constant conversation with the

officers, and to make certain that in the course of all of their duties, that their focusing on these ideas and in the hazardous behavior that is associated with all collisions and i think that as a result, you see a general increase, significant, dealing with the hazardous behaviors that are going beyond the five that we identified at the beginning of the year. and with this, sharing of data, in fact i just met with the mta engineer today to make certain that they have every single traffic collision report from 2009 year to date so that they are going to provide a more comprehensive report similar to the one that they did in december of 2012, where we look at and we continue to assess what are the cause and the factors in these collision and where are they occurring? where the engineering efforts have made a difference and you will see, you know, the engineering effort on folsom street and the bike lane on polk street and we believe that the efforts are making a

difference, and the analysis will confirm those things and so as those things change. the dynamics of the collision and why they occur may also change. >> well, herculeian effort and it is stunning and it is clearly an effort that they v >> i would also add that chief snyder from walk sf is also baby sitting that and focused on the five percent. >> you just got that without a promotion? >> no, we are definitely. >> commander? equal and if i am up to that, but, actually chief snider pointed out to me even before the good commander confirmed it that richmond station has already exceeded the 50 percent goal of focus on the five, so that it can be done. >> great. >> wonderful. >> okay. great.

>> i just want to talk about the video since i was one of the leads on that project and i appreciate commander's effort to work on that and the captain and to kind of start the project and as he shifted over, commander and captain yee taking on and i think that it is a great product that came out and shows a balanced view of everything that is going on and really educating the police, officers on what to be looking fought and what are the major issues that are effecting people walking and biking? also, in conjunction with this, we have been doing trainings at the stations where we have been presenting at line ups. both, the walks sf and the san francisco by food coalition have been going into line ups at every district station and we are not complete, and probably next quarter we will come back and talk to you about those things and we are presenting and talking about that right in person without the video. and to the people and that has also what we are learning from the police and what kind of things he can educate people on and also educating the officers i think that the one thing to

make sure that comes out of the video is to insure that it continued to be shown that there was a previous video that did exist and in the past and so the revisions to add in the pedestrians, and we like to make sure that is an ongoing training that everyone coming out of the academy, is sure that they watch it and that the existing officers maybe watch it once a year and some kind of a regular way. because i think somehow we are not sure where it went or why it was lost, and what the officers had never seen it and so i think that maybe share that and the good product is not wasted and continued. >> eric stone with the san francisco bike coalition. >> thanks, eric. >> good evening, commissioners, commissioner president and chief suhr, tyler ie frisby and i am the director at the bike

coalition, i want to comment on the video regarding the focus on the five work. first of all i want to appreciate and say how impressed we are about the 65 percent increase on the focus on the citations over all and i know that it has been a huge amount of work and a great effort across the city and we very much appreciate that. we are, as commissioner loftus said earlier or president, loftus pointed out, we are concerned that only 23.8 percent of all traffic citations are focused on the five violations. as you remember that the commission's goal is 50 percent and we were at 22.2 percent last year. so this is only a 1.6 percent increase in a year. and if we are going to meet 50 percent or frankly come anywhere close to it, we will have to make significant progress in the next few years. this is i also want to underline the urgency, and these are the traffic

violations that are most likely to kill people, it is critical on our streets and it directly relates to the health and the safety in the lives of san francisco residents, and i do as previously mentioned as well, i want to commend the captain and they had over 55 percent of the traffic violations came from focus on the five behaviors and not only does that show that it is possible, but it in the neighborhood where it is and there are a lot of schools and a lot of public places and senior center and particularly critical in that neighborhood. to make sure that we are protecting the people using the streets, so, pleased to see that and really impressed and hope that it serves as a beacon for the rest of the police force. and we hope to work together on this continued effort and we know that it is a long term process and we look forward to making progress, as the commander said with the passage of proposition a and b, this november we will be significantly increasing the safety engineering on our streets and we hope that the enforcement can go hand in hand with that process.

thank you very much. >> thanks. >> i am sorry, commissioner dejesus had a question for you. >> so you know it can be to either of you, but you know a lot of the streets in san francisco are changing and narrowing the streets and there is a lot of the green bike lanes that are going in, and i thought and i did see a psa announcement of the bike lanes going in and you can't go into it until you see the broken strips, and i have to tell you that i was a little i didn't know that. and i was paying attention, but a lot of drivers are just pulling in to get to the corner that they want to turn on and i think that this video is really good. and perhaps, news programs or psas can go out with the snip ets of the program to educate the people a little bit about the remind them of it. >> and remind them of the rules and importantly, that the streets are changing and you know, to be aware of that. >> absolutely. and i appreciate that perspective and we are working with the mta on a series of psa

and other education campaigns to help the drivers, you know, the streets do look different and especially if you are not used to driving in san francisco and it can be unsettling and help them with that. and eric trains all of the taxi driver and how to load and how to drive legally and safely, and we are expanding the work with shuttle bus drivers and large vehicle drivers and other drivers of vehicles that tend to result in fatalities. >> thank you. >> both. we have had some... >> and we had some public and private and reach directly to us and ask us to come and teach and we contract with the mta to teach the taxi driver and then we are currently working with them to formalize a curriculum that all of the drivers or all of the companies that have

permits to use the mta bus stops and so all of the shuttles to get the permit they have to go through the training. >> the new kind of cars, the... >> the tmc. >> and yeah. >> the lift. and the uber and them. >> i am thrilled that you asked. >> that is something that we are working on to try to train their drivers, i would say that we have had some struggles you know, their interest is in approving as many drivers as quickly as possible and so getting them to commit to sufficient training is difficult. >> we are working on that. >> good job. >> okay. >> thanks. >> thank you. >> your hands are full. >> i am sorry, commissioner melara do you have a question for her? >> yes, well the problem with psas is that media is the necessarily very willing to do it any more because you know

with the regulation of media, is if that does not happen any more and if you go and show anything, it is going to be in the middle of the night. so i am wondering if you are thinking of any of getting this out through social media? >> we, and so, we do and i when i say psas i mean it more broadly and you have probably seen the first set of the campaign ads on bus stops and buses talking about crosswalks and helping the drivers understand that even if it is not marked if it is an intersection, it is a legal crosswalk and they have to yield to the pedestrians and the numbers of drivers who did not understand that is a little bit, terrifying and we are doing a lot of more visual trainings through that and then we have done, the san francisco bicycle coalition does, and we put out and they made the wonderful diagram and actually here is how you properly turn into a bike lane, for example. and a step by step, visual way and we put it out on our blog

and our social media account which has over 25,000 followers and you know the problem with our social media is that it tends to hit people who are already interested in thinking about these things but we have worked with the other social media to get them to pick it out. >> thank you. >> great. >> okay. >> and chief, snyder? >> sure. >> i would love to. >> i am wondering when i can get my badge. >> it is a work in progress. >> and thank you all so much for this presentation, thank you. okay, wait. you have to wear it too. >> yeah, i am ready. >> so, i just wanted to thank commander ali and chief suhr for your work and especially around the video and being very cooperative and to make sure that we got the right final product and really you know that they were after the captain finished off it was a

little bumpy in terms of communication but the chief really helped us fix that hurtle and get over that phase and then captain yee was also really responsive so thank you. also, i want to thank you and i think this progress is very clear, like we all know when we walk out on the street we can see a lot more officers out giving traffic citations and i think that public perception is starting to shift. and this is something that we are really, really proud of the police department for. and you know, we have been out in the public, talking about that, so i want to reiterate, that we are really happy and thrilled with the increase, and emphasis on enforcement and i also think that when two, you know, multiple organizations start working together more, there are going to be hurtles in terms of collaboration. and the police department has not always been, at the table

with sfmta and the department of public health and it is a whole different learning curve and language and there is a lot of different arms and moving around, and different efforts happening and i want to continue to encourage the police department to be present at the table and think about how all of these city wide efforts inform the police department's actions. one example is thinking about, the new, like tyler was mentioning the safe street campaign which is focused on for the year that the city decided to focus on failure to yield to pedestrians because that is responsible for 40 percent of all severe and fatal injuries. and that you know, the police department has commander ali has been part of that, and that program, and effort. and i should have brought you guys some brochures on that too. i will bring those next time.

and however, when you know the new recent education program was announced a few weeks ago, that was focused on pedestrian education, where you know we like to see that sort of stuff being emphasized so that we can all be on the same page and we are working towards the same thing and so this year we are working on the top thing that causes the most injuries and deaths and next year we can all coordinate around the same thing and the public only has so much band width to take in the information and it is important that we use the data to get the important message across that is just one thing that we continue to collaborate and focus on one message to the public. and or, you know, just all, and agree, and use the same messages. the other thing that i wanted to point out, from the data, was if there is any one back

there. >> okay, thank you. >> so, this is data from each district. and i wanted to point out, so, where richmond has over here, and 55 percent or 56 percent focus on the five, and some of our stations that have, and that have 12, 14 and 8 percent and even, well i don't know, what four percent was in the tactical and i am not sure what the role is in this but that is central, southern and tender loin stations and so these are the station areas that have the lowest areas of focus and also the areas of the highest percentage and the most dangerous streets. so, how do we, how are we making sure that whatever the richmond station has been doing, what are their best practices? how did they get to 55 percent? or 56 percent? what are the lessons that we should share with the captains of those stations and i know.

captain lazar is not central and i know that he is support of this and i am sure that it is not intentional and where is the missing link and i would love to hear from the chief or from the commander what the plan is, to bump those numbers up especially because these are our communities where we have the highest rates of severe and fatal injuries. and so, other than that, i think that i would really appreciate working with you all and really excited to be captain snyder and i look forward to the next steps. >> you demoted yourself. >> yeah. >> chief. >> i know that it is so confusing. >> if you did just say what the plan is, we will work with captain silver man and find out how he is getting it done and bring it to the attention and the tactical is basically swat so whatever they issued that is a bonus. >> okay. >> they didn't do a lot of traffic. >> i didn't think so. >> so i have not heard of them before. >> that is the plan. >> great. >> i think that is the point of

this resolution was for us to know and see the trends like that and be able to say what does that tell us and what can we do? so in terms of the effort we are on track and so i appreciate you working with us for the data and look at what it tell us. commissioner mazzucco? >> thank you very much. when we first did this hearing, we had supervisor norman yee was the greatest he talked about the enforcements, education and engineering. and we see that the enforcement numbers are up. and the education thanks to all of you is just incredible with this psa and the training and the word is out. and i am concerned about the third, the engineering and more of the mta side, and the common sense and ta walking in san francisco, and riding the bikes and the questions thatvy for commander ali and i know that you were assigned over to the mta and we have for example, all of these new buses and more tour buses in te