we have structured the rfp that respondents can be a private structure corporation, private foundation or family as is the case with the san francisco general hospital donation. we are offering flexibility within the rfp. a respondent could propose to sponsor the entire transit center or major component of the transit center meaning the rooftop park on the transit station building. they also could propose to sponsor a series of smaller components throughout the transit center. randy and his supervision -- presentation is going into detail and will be

things like the amphitheater or the playground or various gardens throughout the park. what you will see is some of these opportunities lend themselves to a true naming whereas others are more amenable to a different kind of acknowledgment where others for example could have a plaque next to them where this was made possible through a donation. later in the presentation i'm going to say a little bit about our selection criteria, but our primary objective with this opportunity is to generate revenue for the transbay program. again the transit center is a major piece of public infrastructure and significant visibility. in exchange for that significant visibility we would expect a major donation. just a little bit on the mechanics, we set minimum

terms for the sponsor ship. we don't set maximum terms but minimum term for the full sponsorship that minimum term would be 10 years. minimum term for all components is 5 years. after the term the sponsorship entity would have the right for refusal for any extension and it would be negotiated with tjpa and approval by the tjpa board. we will provide flexibility in terms of the payment options. they can pay upfront and also installment payments or extend the period

payment to last throughout the duration of the term. i'm going to let randy go into more detail about the components of the sponsorship opportunities. >> good morning directors, i'm randy. we are going to discuss the opportunities within the transit center for sponsorship. this is just an overview, kind of to remind everyone that the transit center is being constructed but around the transit center there is all kinds of new development. all sorts of new people will be living in the area. there will be opportunities for the sponsors at the transit center to have name recognition for not all of the new neighbors of the area but commuters, visitors to the transit center. just anyone who is interested in seeing our building. the

components sportsmanship -- sponsorship opportunities is a breakdown of all the elements breakdown itself for a large the components i have an opportunity to be sponsored. the children's playground and the garden. >> there is the beale street lobby, ascott mentioned the all sponsorship opportunities. we have bicycle

facilities and a wifi partnership that's going to be installed in the building. the building itself we have as you can see they are showing up on our screen as a little pink. they are red squares that surround the building and there is seven of them that are pylons. i will show you an image of those shortly. these pylons will have four sides. they are about 13 feet tall. >> you might want to hold up. the screens are going crazy here. i have a hard copy. i guess everybody can see that. okay. >> okay. again the pylons are 13 feet tall. one will be the sponsors name for the transit building and the hall would be the second quadrant

a call of total seven portals the sponsors can utilize the far right. these are some images you probably have seen them all before the transit center building itself. in the lower left you can make out where the transit center. that would be a location of the sponsors name. it's the image of the grand hall and again to the bottom is a transit center portal, one of the 7 that we mentioned before where the sponsors name would be prominently

displayed. the center of the building with two of the pylons as mentioned and the lobby that would be the building's name. it doesn't show here, but one of the 13 -foot tall pylons would i have the name of the building and on the other three sides. the directional informational signage. at the far west into the building. we have a pylon here in natoma pedestrian way and on the north side we have another pylon. the people that approach the building it will be clearly visible to what the

building is coming to and the name of the sponsor that has generally provided funds for the project. i trust it looks better on your handouts. if it's not on the screen. the building name the 13-foot pylon where the sponsors name is on one phase and the other phase is directional on the information signing on the pylons. this is a portal above the entrance. they are into beale street lobby or into the grand hall that would bear the sponsors name. in addition to the building we have the park is another large component that is going to be available for sponsorship. the park signage is separate from the pylon

signage. from the ground level you can see there are eight locations for the signs. i have a better image for the sign itself. it's a separate distinct sign. it's related to the park. it's the 8 on the ground level directing people to access points to the park and on the park itself there are six more that at the -- entry points into the park they will see the recognition for the sponsor for the park. this again is just a view down the length of the park. it's a large park. it's going to have a lot of people visiting and

using the park and we believe a great opportunity for sponsor recognition for distributing funds to the park. this image is not exactly great either. but it says park name. that is the signage that is going to be used in the park. it's an organic boulder shape in more keeping with the park theme. this sign the boulder would have the sponsors name engraved into the boulder or on the boulder and they would be both as i said at the ground level directing people up to the park or at the entrances to the park from below. just for informational purposes, there is a couple of images that we would like to show where this sponsorship has been done before.

millennium park in chicago is a 24-acre park over a commuter rail station. but this park has gotten somewhere just in excess of $200 million worth of donation naming rights from people like boeing, at & t and even on the lower left is a lawry garden a private individual who contributed $10 million for the upkeep of the garden. the second park which is yet to be constructed billionaire larry biller pledged $100 million to construction a 2.4-acre park in the hudson river in the pier district in new york. $130 million is for

a 20-year commitment to the construction and maintenance of that park. so we believe we have a good precedent for what we are doing and we think we can just be very successful at it. within the park itself there are several components that would be also available for naming. the park amphitheater. the designation for these components would be with plaques and they would be located appropriately in each of these settings that we'll see in the next few slides. but the park amphitheater which has a capacity of about 1,000 people and used for all sorts of venues, music, presentations and performances would be an ideal spot for someone interested for sponsorship. the main plaza in the park area to the left is the

cafe. that center is the lighted floor of the glass floor that will exude light from below and to the right off the screen would be the bridge connection to the tower. the park main plaza would be another plaque with the terrific sponsor opportunity. there is a children's playground in the park that's just to the west of the main plaza. some of the images on the lower part of the crime scene -- scene are the equipment there and it's a charitable contribution. the 13 gardens i mentioned. they ring the park. there are various gardens that have unique flora and fauna. each of these would be identified with signage

which talks about the flora and fauna in the park in the garden and would be described as the kind of environment they came from and that they are all suitable for california environment as well and they also would serve as an educational opportunity. alongside that informational signage which we believe would be a digital signage is interactive would be a plaque with the recognition of the sponsor. the grand hall is another exhibition itself away from the park with sponsorship opportunity. this is a view from the bus level looking down into the grand hall and we think it's the main husband -- hub of the

building and varying kinds of opportunities for sponsorship. the main building in the grand haul -- hall this would be at eye level down the entrances and even integrated into sign itself with the name of the logo. we have the beale street lobby we mentioned before. that over the portal doors into building would be the sponsors name for the building and within the beale street lobby itself, would be another opportunity for sponsorship. that sponsorship could be tied in with the retail space on the second floor that could be a retail or office and there is also infrastructure for a large digital signage board for

above elevators that would be created at the level there and all the way into the park down into the lower concourse. the five artist that are again sponsorship opportunities are listed here. each of those we envision also digital signage that talks about the artist, talks about their artwork, talks about it's relevance to the transcenter and educational historical information that is usually and along with that a companies the donor sponsor for that piece of artwork. julie change is again is the terz a floor above the grand hall looking down from the glass through message board that is electronic for

message written specifically for it's relevance to the transit center to san francisco and our project. jamie carpenter, he has custom light fixtures we are developing for the sealing for the custom pictures above there. the fountain in the park level that's activated on the bus level below. and tim hawkins sculpture at the corner of fremont and mission street which is the corner of mission square. in phase one we have a bicycle rack located around the building in these particular groups in these locations and each of these

groups is a sponsorship opportunity for someone wants they could claim sponsorship for the entire group depending on the response for the rfp. there will be additional bicycle storage in phase 2 when that comes along as well. and the wifi partnership is a unique opportunity here where we believe there will be an app developed that people will use as they come into transit center where they look at the kuld -- schedule of the buses and trains and look at the waiting lines for the restrooms and restaurants and retail outlets. they can look at an interactive realtime where they are in the building so they can find where they want to go, finding. there will also be, you can order food from a restaurant to be picked up or to be

delivered from the park. all sorts of useful beneficial things that we think the patrons would use and each of the uses of that app would also bear the name and the logo of the sponsor for this system. beyond the component sponsorship in the rfp is a request for full sponsorship which would be essentially everything you have just seen in one sponsors name which would include the entire building, the park, the components, the bus ramp. that's the section through the building again as a reminder of how much is available in one single sponsorship.

the respondents that provide more quickly are going well in this section. the next in the profile of the respondent and this is the mission of the organization, the make-up of the board, the ceo, in this area, the respondents that do well are those for example that demonstrate a commitment to social responsibility or demonstrate a commitment to some aspect to entrance bay program like sustainability. conversely an

oil company or car company would not do well in this section. finally throughout the world there are obviously landmarks named after historical figures. we would provide a point to respond end to name a can you recall -- cultural figure. respondents would do well if that figure has some sort of relationship to san francisco or transportation. someone we would use is someone like maya angelou which is a major figure and maya angelou was the first female african american streetcar conductor in san francisco. major cultural figure with a connection to san francisco and public transportation. we want to make it very clear if a respondent is selected that includes a

name naming the transit center after a public figure that there are many opportunities to place that sponsors logo throughout the entrance bay center and make it local. we have a couple of advertising policies and we want to convey to you that there are going to be parameters around this opportunity. i mentioned the scoring that will be included for the profile of the respondent. we also will not be considering respondents that in anyway inhibit our ability to promote the transbay program or to maintain a safe and welcoming environment for all passengers that will inhibit tbja also does not promote any illegal

activity. all the aspects of the transbay center will be with restrictions. you won't see anything with violence or anything that would violate community standards. so finally we end with an overview of our key dates. we are looking to issue the rfp next thursday on february 19th and then we'll have our presubmissions session on march 3rd and responses to those questions on march 17th and proposals due on march 26th. all leading towards hopefully bringing your recommendation to the board at the june 11th, board meeting. with that we would be happy to answer any questions that you have.

this shows a great amount of opportunity. what is the timeline to be able to attract some of the funders like you talked about like the one in general hospital in a very short timeframe. so i embrace that yes, it will bring a lot of opportunity but i also think there is a lot of rushing to get the pest -- best type of advertisers in here. >> in terms of the timeframe, we set

minimum terms of the duration of sponsorship, but we didn't set a maximum. there is a flexibility for respondents as far beyond off what they would like to propose. the smallest components of 5 years to suggest something that goes much longer than that. >> but the window between march february 19th to april 15th. >> i thought you were making two 2 points. >> are there people that come and already express interest. >> we can extend the timeframe, but the objective is the following. we are always looking at the end goal. the end goal is to open the station concurrent with the opening

of the park at that time mayor's suggestion as well. if we work our way back wards, in order to accomplish that goal, we need to have awarded all the contracts by no later than july of this year. which means we need to have this funded no later than this year. for the past few months and sometime now we've been looking for sponsorship opportunities to ensure that phase one is fully funded. so thankfully we have the mellow radios that past by july of 2015 we need to know where the money is coming from. is it part of

mellow roost and sponsorship coming from and we have expressed interest that's come to us and we indicated we would be putting out a competitive proposal for the public at large. that's what's driving the timeframe. >> my concern is just to get the big money people within the timeframe is difficult. >> what we allow for in the schedule is a question and answer period. if people would come to us and ask for more time we can allow time for that. as it goes, if the respondent is looking for more time. understand what's driving all of our schedules is opening up the station concurrent with the park by 2017.

>> sorry. it took years and lots of presentations and one on meetings with philanthropist that took time to get to the hotel. if you already have folks in line and these conversations have happened i think this works. i think it will be tough to get a major done or in this timeframe if there hasn't been interest committed. the second set of feedback that i have is actually a lot of our residents have a lot of concerns around advertising. a very san francisco issue. i wonder if you reached out to sf beautiful and residents to get feedback on their thought. even recently we had an ordinance code clean up come

up around signage which includes transbay terminal and people wrote me because of the neighborhood now and it's not a solely financial commercial neighborhood and they don't want advertising in their windows and they have been pushing us to think differently about how signage occurs in this area. when i was on the school board, a ton of opposition from parents for having hallways named after people. you will have a tough time with that. i love the concept which says brought to you by city bank. i think parents are going to be an issue of consumerism to their kids. when naming the park and terminal and

even the calendar that shows the training coming at, i think you will have a lot less opposition there but certainly with the children's park and some of the educational signs i think you will definitely get some critical feedback and get some feedback directly from the area residents and sf beautiful because there is a key stakeholders in this issue. >> we did present to the advisory committee on tuesday. got good feedback. but that point was made. there was an appreciation for seeing the details on our advertising policy. there are parameters to consider.