i reinvented it after it closed down and that's a mystery too. basically i'm in the process of working and getting ready to talk to lanar, mr. koffie, i remember him when we 1st joined lanar. the thing about it is the certificate of preference, the outreach. they need a new partner inside that. the partners i see at oec and city build. they are all the the same, you come up with these department heads, the city and county of san francisco is room 200. despite you putting these people to work. as oscar said, i was back in the days where we had to sue redevelopment to try to get the list. 10-15

years ago and you have the ex-redevelopment members that are not department heads and part of our mere existing. you have redevelopment agencies department heads that you call redevelopment no more. but they are department heads and they hire different people. they have no clue what's been happening in san francisco. so i have got a little problem with that. but that's not my issue right now. my issue is to invent and create. say, you are getting ready to retire. i have a new thing called case. it could be anybody, but case means community, assistance, service enter prize. yes i came up with a good one. which will replace old ace. it might be henry on a case. it

might be bird on a case. i don't know. it is going to be a case that comes after acen my retirement. i can't give it all to you this time. >> thank you. any other comment cards? thank you. questions? yes, do we have enough time for all the questions? yes we do. commissioner mondejar? >> i have a few questions. and i know we are over our allotted time. >> oh my goodness. >> we are good. >> okay. the demographics, is there a way for us to find out what the

demographics are and of the marking outreach, the publications that you outreach to. and the question about how large when you say you outreach how large is the e blast list. when you say you have 55 people attended who are they and where do they come from. just a little bit more detail. four corners my organization is over 10,000 in our list. i don't think i'm on your list or at least the organization that is win our list in your list because i don't think we have received in invitation or e blast or announcement. those are the things that drill down a little bit into marketing effort that you've made. by the way, very good, thur for responding to our request. i think permanently -- personally i

have learned a lot of your efforts but would like to drill down a little bit more as to who these people are. >> absolutely, i can speak if particular to the publication and cbo, they were out leaned in the vdda and some of which are no longer in publication because they are replaced from suggestions from oce also. for example those are asian week, chinese times,el bohemio, niche bay. the sf bayview, the new fillmore. it's all publication that we have given as part of our dda. as part of the organizations go, i would be more than happy to share that list, unfortunately i didn't think bring eight today. we can

more and below the market rate for people that may not have access to the internet and e blast to some organizations also that may not have a storefront, for example. i would be more example to many others to do additional outreach that is something we are more than happy to do. >> it's on page four of yufr # -- your commission packets in the memo. we have the demographic file as well in your packet. >> i did see your demographics. i was referring more generally but specifically to the lanar, i don't think i saw it.

>> you are absolutely right. for the market rate the list we showed you the information we clenth, that's the only information we collect. we don't ask ethnicity, there is a lot of requestes we absolutely do not ask. so that is the information we have guest cards when they come in. we ask when they heard of us as a broker and those are the slots that we ask questions. the only people that get that information as far as more specific is the lenders themselves and that information is not shared with us. >> so you don't even ask if they are residents of bayview hunters point, you don't ask that information? >> no we don't. >> but you know they are san francisco resident? >> yes, we ask if they are moving out of the area if they are from san francisco. it's more very

generalized to make sure that we are not looked at as we are discriminating in anyway as to who is buying. obviously we have restrictions. if they can qualify to buy we are thrilled to have them in our community. we are asking to not be perceives as anything that is personal and information that is private. >> you don't know for instance that the san francisco residents that are market rate buyers are coming from the mission? it's not a joke, but it's sort of interesting since everyone seems to love the mission, i wonder if anyone is leaving. >> if they tell us. but we don't record things specifically. we'll find out if they are from san francisco or the peninsula or east bay, it's pretty generic and people don't mind

giving that information, but that is really what we capture. >> i think most some other organizations of what they do is optional information. if they choose to share their ethnicity or if they are you know from a particular district in san francisco. and you know, that's collectible but it's optional information. if it's in the application or in your survey card. >> yeah, if it's in the survey card that's the information we put out here. if it's in there application we don't disclose any of that because that's what goes to the lender and the bank. that's not something we would take off an application and share that information and put into any statistics. i'm sure as you have filled out things over time for a credit card or macy's, if your income level

below $100,000. we give blocks where people scene -- sign and age ranges. all of it is optional. nobody has to indicate whether they have kids or are married. if you ask us to start collecting that information, i would be happy to find out if lanar is comfortable doing. it's been a policy not to collect that information. >> if it doesn't violation any of your regulations. that would be important for me anyway to find out, i don't know with my fellow commissioners because the purpose of one of the questions of why we ask for this information like who are the buyers, who are being out reached to, where are they coming from and so forth and to get other detail information that we would be interested to know.

>> right. sure, it is more specific and more targeted on the bmr's. it's not targeted on -- >> i'm talking about not just bmr's but market. i think there was someone here at two or three meetings ago who was saying that you know in the district 10, that the highest population is the api population in district 10 and district 11. this was in the census. i was in the redistricting task for and that was one of the information. this is public information. >> right, i guess what i'm saying is when we do our marketing and that's what i was trying to explain that we don't do like a traditional marketing. we have a website that we put google add words out that basically say condos in san francisco and people come to our

website. we don't go out through print publications, through direct mail to specific neighborhoods. we do events that we put on our website and through social media and through our blogs that invites anybody to come to. so it's a different approach. i hear what you are saying, because we dose, in typical marketing avenues in my past and when you want to target you would say, okay our target is a single white male between the ages of 18-22 and you find out whenever they live and you would direct your marketing to them. so you are targeting them. that is not what, that's just not how we perform our marketing but on the flip side of it we want to do whatever it is that is helpful for everybody. if we can collect the information and it

doesn't violate anything, i have no problem with going back and finding out if we are do that. does that make sense? >> it does. it's just that you are in a redevelopment area and many residents were displaced historically and that's what i wanted to know was what are we doing to reach out to those bho left because they couldn't afford or they were displaced for some reason, maybe they are not cop holders and that sort of thing just to get a little bit more information of your marketing efforts, the results of your marketing efforts, who are being out reached to versus or are we attracting outside residents outside of san francisco residents although your numbers do say, i think i'm not sure now. >> if your numbers or the mayor's office of housing where we have a large population of current san

francisco residents. that they have to work in san francisco and live 51 percent in san francisco which is your profile. but it doesn't say obviously what zip code or what district they come from because you do not collect that ethnicities that you have. you do collect the income and the industries that they come from. high tech, health care and finance. >> right, we have blocks they check. high tech can mean so many things. if you would like more information for us to collect, i would be happy to find out as you say zip code, ethnicity, is there anything else you would like to see us gathering information on. >> i think that's one, zip code, ethnicity. >> parallel data points. so if

we have the bmr picture with zip code, ethnicity, gender, then it would be nice to have on the other side as well because there is other factors, the market rate piece is 1 piece, the bmr, the lanar project and we have our own affordable housing or our own land and we may want to target bmr, it's just good information to make informed decisions on the commission going forward. the zip code, i don't think anyone would be offended. >> you are right. i don't think there is any question with the zip code and district. i think ethnicity is the only one if we made it optional there would be no issue with it. >> even if it's anecdotal. i just bought a condominium in the mission.

i'm not -- gentrifying my own district. i think they got a that i was latina. >> i'm very sensitive not to ask those questions but if it's an option, there would be no issue with that and obviously the zip code in the district. >> you can always run it against census population and you can collect the information or optional ethnicities might also give us more information about who your buyers are and who they are coming from and as a result of your own marketing efforts, did they receive ane blast or ad words or social

media efforts that you make. that will be very entering. after all we are talking about a redevelopment project. >> absolutely. i'm happy to provide that for you. >> it helps us how effective this project, the efforts, the mayor's project about 30,000 by 2020, right? that sort of thing to help us have informed decisions and informed projects that we are doing our job. >> absolutely. >> or you are doing your job. >> i think going forward we can change our guest cards and get that information. >> i think chair rosales has more questions. >> i think commissioner singh has questions. he needed to leave. i think this is a non-action item. we'll lose a quorum. we'll speed it up. the

only question i had was basically on the lottery system. one of the things that i and you don't to have explain it now. i can wait for the answer but i would like to understand the lottery system and how it works because when i saw this attachment 3 to the memo prepared by moh cd and it says the person that was lucky enough to pull the no. 1 spot, an african american individual, household of two was the way i read it ineligible because it was 112 percent. >> that was our cop holder. >> so i'm like, did they go through. exactly, i saw that as well. you are kidding, you know. that this

individual went through i don't know what process to come out no. 1. it's like winning the lottery. and then say, oops, sorry. you don't get it. but you did mention and i was happy that hopefully there is another place for this family? >> yeah, we've reached out to the household. we reconnected them with sfhdc. i had a conversation with her. she knew that she was over, but i think she still had a hope of getting into the shipyard and coming back to 91424 and let her know the options. we can't tell people not to apply and she went ahead and applied anyway and she knew she was over, but yes, they are on their one on one counseling session and with their lender. before they get to

the lottery they sit with the counseling counselor and their income is calculated. we can't prevent people from putting their name in the bucket and formally reviewing. >> am i hearing you say that bayview was her no. 1 spot and like all the lotteries, that makes me more upset actually because it's like what happens if she waits until the opportunity. does she stay, you don't have to answer any of these questions now. it seems to me that somebody who pulls from the lottery and who is a certificate of preference holders and because of the historical issue we talked about african american should basically be. >> we have other opportunities that are up to 120, but it might not be in her neighborhood of first choice. >> i know. >> the second option would be for her to explore purchasing a market rate unit with the shipyard which is

up to $200,000. she would need to get with her lender and go over the numbers. i told her to talk with her lender and see if it's feasible. >> yeah, i'm just thinking if there is another opportunity, bmr opportunity of 120 percent at the pipe lean at the hunters point shipyard, that first place ranking counts but it sounds like she doesn't. she still has to compete. >> she'll always have the cop preference. >> she may not come no. 1. >> it's a gamble, it's lottery. the bayview hunters point certificate does bump her up out of all certificate holders. >> okay, because we are going to lose a quorum if we don't wrap it up.

maybe this needs it's own workshop. it seems that somebody, okay grant it she knew she was probably beyond the 80 percent and tried for it anyway. it seems like that's taking a risk. i don't understand how someone at 80 percent who is at 112 percent is not going to qualify. >> commissioner rosales, i just want to make 2 points. you just approved block 48 which has the median income units. in the meantime the dow program, they were referred to that community organization working with them on other, there are other projects in bayview that might be interesting to her as well. we are trying to work with them. >> don't let them get away. >> they are working with them.

the cbo's that's what they do. that's the key to it. >> there are also other units but you have to snag them where they are. but yeah. i see your point. >> my other point, am i reading this right the no. 3 -person of the lottery, latino individual, single family, one member, him or herself, but was an ellis act and only one spot there and that person got it. >> yeah. >> do we know if that person was in the ellis act mission oovment she was on york. >> that's an example of it working right. >> we'll get into more detail on the lottery on april 21st when we come back with the citywide report. so i

will be sure to include that information. >> when is that going to happen? >> april 21st, at the commission. >> so the only, unless you have a question? >> no, you answered all the questions. this 750 cob is active list? >> active, yes. >> you have the names and address of them? >> yes. to clarifying that we do paper mailing and we are looking into post cards. if mail is returned we follow up with the household and that's a way of knowing maybe we need to get a new address or call the number. we do track folks down if the mail goes out and the mail is returned. >> it was very good information you did. wonderful job. >> thank you. >> okay, the last question,

what about social media. i understand that social media get it, understand it. lived it. what i call 21st century approach in marketing. i'm not getting the same impression. >> when we launch dahlia we are going to get them set up on the digital age for those who might be a little older an bring them in and also looking into collecting e-mail addresses as well and bringing that into the mix so that we could not only do mailings, but put the digital word out if they are not already on the e-mail alert system. as we go into dahlia we are looking into getting more technology savvy with our cop. >> i would invite you to texting. my family's farm in nicaragua do

texting. >> most people have a phone. >> exactly. >> without the keyboard. >> it doesn't have to be a smartphone. >> i have a question. you said you have 750 active cop holders? >> correct. >> don't we have more issued but not been able to track them and there was a non-profit group that is actually looking for them. i'm sorry. >> i know we'll report on this next time, but there are more than the 750 that have been issued. however there are 750 active people to keep in contact back and forth. >> do you have a number? >> there were 6,000. >> okay. that's what i thought

from a previous. >> i promise we'll give you more information soon. >> 24th century. bill -- you will be surprised. >> we can learn from each other. >> thank you very much. >> okay. that was great. thank you. commissioner bust os will have fun reading the minutes. >> all right. can we call the next item. >> the next order of business is item 6. public comment on non-agenda items. >> public comment? >> i have been waiting very patiently. you can give me my kudos. first of all i just wanted to let you know before this team leaves i would like to say i will talk to you and lanar about doing a special since you talked

about social media starting with thor to interview about his dealings with the whole southeast and going down to lanar and the rest of the people and put a profile and do the social media and know who the people are, who the redevelopment are and who the developers are. i can sit down and talk to you. we can talk about the new era. my name is ace and still on the case is. i have taken the luxury of taking pictures of you all and i will put something together for you all also that will be very historical. >> will you make us look young. >> meanwhile i'm talking about the

western edition and let me just tell you what i have been doing. i have contacted the rops lady. ms. watts and we talked briefly and i plan to meet with her and i plan to go to the governor and tell him i have full support of the commission. even though governor brown knows or he probably don't know what happened to the fillmore and tell him we are working collectively on that. my name is ace and i'm on this case. i appreciate all of your items here starting from the garage all the way to the heritage center. i would like to help sponsor or put the community on notice. but you must give me at least a couple weeks notice. i will try to make this the biggest meeting ever because this will

deal with the past and present and where we are going in the future. i think this will be a great thing that all of our residents have been looking for as we walk down fillmore, it's not fillmore anymore. i call it the feel no more. basically, yours truly ace washington i have been working tirelessly gathering information. i will be putting it together. i might have oprah winfrey come get me to talk about this conspiracy. i'm excited if you can give me your directors report and let me know what timeframe that it might be in may. that's okay. i just want to make sure the former redevelopment cii is coming to the western edition. hallelujah!. i'm so happy.

>> thank you. >> we had a group of contract of professional services form. we are working out of the shipyard. we just wanted to let you know we thank the agency, we thank the staff and we thank the developer because there are major things going on on the ground and people are developing businesses and all of us are hiring from the community and most of us are working so we don't get to come to this room and articulate to you that there is a balance and there is some real positive things going on out there in the tunes of millions of millions of dollars. so great job. keep everybody's foot to the ground to hold them account automobile. -- accountable. it's really rewarding to see the kind