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tv   [untitled]    April 2, 2015 8:00am-8:31am PDT

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studio, two one bedroom and went from 245 to $244 to 400. we saw total of 85 applicants. they are broken down by lottery preference. 2 percent came from our cop, a resident burden and ellis act and we had one in the lowest lottery preference. moving on lottery applicants by zip code. you will see we have two households in the lottery. 941071, then we clumped in the regular folks, other sf resident is 33 and non-sf residents. two i should mention was a cop holder who
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resides in south san francisco. so, what does the pool of applicants look like. what are the demographics. 16 percent were african american, 62 percent were asian, 4 percent filipino, 7 percent hispanic, 2 percent middle east earn and 9 percent 9. i know i'm running through this quick but i'm sure you will have questions at the end. i'm happy to report that all 9 units are currently in contract. we had actually one rent burden household, one ellis act preference holder and one sf resident who were in that pool of the nine households and contract. we saw an average household size about two. average age was 37, average median income was close to $49,000 or
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close to 63 percent ami. they have 45,000 in assets already and we saw in hospitality, security officers and home service workers. so we are definitely able to reach the working folks in san francisco through this lottery. we did review 15 applications to identify the nine qualified candidates. unfortunately four of those were over income but they were over 80 but under the 120 and our programs go to 120 and we were able to offer them other opportunities and give them the referrals to go back to council -- counselling and to other programs available to them. that's what we do traditionally if they are particularly over income for a targeted union we ask them to go back to counseling to explore what their options are.
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what does the bmr application process look like, if you are buying a home, and adding a layer through the affordability program can make things somewhat complicated but at the end of the day, it's an educational process. that's what would require that all of our assets go to the home buyer workshop which is a very important process that is one of the five agencies that i mentioned earlier on. they sit down with the group shop and one on one. it's important for them to understand the rules that come with buying one of these units. it's a great deal but we want people to know upfront and not when they are going to close on this unit what the resale restrictions are and the occupancy requirement. it's fundamental to start at the workshop and work with one of our approved lenders. not everyone wants to work
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with first time home buyers and we establish this list because they are lending partners who we know actually have products that will work with our program. once they have that certificate in hand and they have their preapproval, they know their buying power and know what they qualify for with city funds and they can start applying for bmr opportunities. most people will hear from the e blast or print ads and they will getten their application by the deadline and they are entered into the lottery which is actually held in partnership with the mayor's house of community development and the sales agent and the public is welcome to attend. prior to the lottery we actually sort the lottery list by preferences. we sort through that before we administer the lottery. they are noticed on the website and by our agent. it takes us 15 days to
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thoroughly review our application, we are going through bank statements, pay stubs, we need to make sure that what you are reporting your income to be is what it is and make sure that you are declaring all of your asset and make sure this is a really safe by for you. assuming everything checks out, the buyer has 10 days to get into contract, once they are in contract they have a 60-day closing period, 45 days to obtain a mortgage. they are working hand in hand with their bmr approved lender to make sure again that they are getting a safe and sound loan, reasonable interest rates, all of those things. once the leoparder submits their final package we drop our loan documents forres escrow and send it to the title company and send the appointment to sign. the documents are sent back to the office and we review and they are successful home
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owners. i should not in this application process we are changing one thing. as i mentioned by a home is very very paperer intensive. there is a lot of personal information, tax returns, bank statements, we are in the process of launching or system called delia and we are closes to rolling it out on the project coming out soon. we'll share those details with you later. dahlia is an application system and people can upload their documents digitally and use the profile and as new housing opportunities come up, they just need to update with pay stubs and bank statements. it will be a learning curve but i think it will be great by the end of the day. that should be ready for 53
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and 54. i do have one slide that was not included but i will quickly if i can put it on the -- overhead. i spoke to the lottery but i thought it would be worth noticing that the agent during the marketing period, they send it to us every week. who are dedicated to the bmr units send us weekly list. if there is anything on the list that weren't right we would go back and work on it at that time instead of waiting for the 60 days. at the end of the 60 days, we hold the lottery and at that point the process is triggered until we
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get all 9 units in contract. that is by household size. we work through the list for that order. even though we are going through a digital system, the human lottery will still happen to say the least because people don't really like a computer controlling everything. so our next slide and i'm going to to jump back to the powerpoint ladies. our last slide i wanted to focus a little bit on our cop holders. there is can you remember 750 cop holders actively. i'm happy to report that 73 new certificates were issued in 2014. we successfully housed 23 cop holders last year. one of those was a home ownership and 22 were in rentals. three of those households returned from out of
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the areas. so contra -- contra costa alameda counties. i took an average on the ami's study and they were about 44 percent. to me what that means we can work on maybe seeing if some of our cop holders are eligible to buy because they can use their certificate twice. the reality is that some people may not want to buy. i think there is going to be more outreach around something we can do to see if there is an option for them on the long-term, get them into counseling and if it's something they can work on, we can definitely put that on the list. sometimes you need that encouraging with people if it's happening with families and associating circles. there would will be
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a marketing report to you all and at that time we'll be happy to give you greater detail on our cop port foam i -- portfolio and the landscape on that. >> okay. do we have any speaker cards? >> yes, mr. oscar james and ace washington. oscar james for the record bayview hunters point and the one who came with the certificate of preference during the joint housing process in 1968. the problem i have with the finding of certificate holders, they are not going door to door in our community. i have met several people who have certificates who have been relocated
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two or three different times. some live on shore view, some live in jackie robinson and other areas in the hunters point project area and because they are moving two or three different times they are a certificate of preference. the information does not come to the address they are located at now. so what i would like for lanar and for whoever else to try to locate certificate holders is to go door to door, shore view and different places on hunters point to notify those certificate holders or at those addresses that certificate holders do have preference and if they have been relocated from different addresses that they are still entitled to get that information and use their certificate. the certificate came out of 1968 and i was on that particular
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committee under ms. julia coma, the chairperson who was responsible for the ticket holders. it also went to the western addition and down on fourth street and howard street where we droment agency came in and came in with the muskone center. those people also have certificates. i never saw that brought up that are entitled to certificates. i would like for those people to be notified also. they need to go address to address. people in those areas. shore view, anywhere on that hill and let them know. some of those people even went back to housing authorities. they are living in housing authority projects and living in portrero hill. some of you need to get a hold of them also. so you
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know, the ban needs to go forward. everybody doesn't read the newspaper. i sometimes get the weekly or the bay guardian. people don't use the newspapers. when we had joint housing and people on staff, they went door to door giving out information to what joint housing was doing, with new housing an construction. you need to do the same type of thing reaching out to the community and giving it to people who are living there now. thank you very much. >> what a wonderful presentation from the city and county of san francisco. see the thing about it is, and i sit here and evaluate all this, i'm a historian. i will be going back
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to 10-15 years. what i see here now is a new era, i see new employees coming to new department that are created just here in the last 10 years. but as oscar said and this is one of the things i'm trying to get her to speak on, is the cop's. as oscar mentioned he goes back a little bit further than me but i go back under the mary rogers regime, the way pack. as a matter of fact i reinvented it after it closed down and that's a mystery too. basically i'm in the process of working and getting ready to talk to lanar, mr. koffie, i remember him when we 1st joined
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lanar. the thing about it is the certificate of preference, the outreach. they need a new partner inside that. the partners i see at oec and city build. they are all the the same, you come up with these department heads, the city and county of san francisco is room 200. despite you putting these people to work. as oscar said, i was back in the days where we had to sue redevelopment to try to get the list. 10-15 years ago and you have the ex-redevelopment members that are not department heads and part of our mere existing. you have redevelopment agencies department heads that you call redevelopment no more. but they are department heads
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and they hire different people. they have no clue what's been happening in san francisco. so i have got a little problem with that. but that's not my issue right now. my issue is to invent and create. say, you are getting ready to retire. i have a new thing called case. it could be anybody, but case means community, assistance, service enter prize. yes i came up with a good one. which will replace old ace. it might be henry on a case. it might be bird on a case. i don't know. it is going to be a case that comes after acen my retirement. i can't give it all to you this time. >> thank you. any other comment
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cards? thank you. questions? yes, do we have enough time for all the questions? yes we do. commissioner mondejar? >> i have a few questions. and i know we are over our allotted time. >> oh my goodness. >> we are good. >> okay. the demographics, is there a way for us to find out what the demographics are and of the marking outreach, the publications that you outreach to. and the question about how large when you say you outreach how large is the e blast list. when
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you say you have 55 people attended who are they and where do they come from. just a little bit more detail. four corners my organization is over 10,000 in our list. i don't think i'm on your list or at least the organization that is win our list in your list because i don't think we have received in invitation or e blast or announcement. those are the things that drill down a little bit into marketing effort that you've made. by the way, very good, thur for responding to our request. i think permanently -- personally i have learned a lot of your efforts but would like to drill down a little bit more as to who these people are. >> absolutely, i can speak if particular to the publication and cbo, they were out leaned in the vdda and some of which are no longer in publication because they are
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replaced from suggestions from oce also. for example those are asian week, chinese times,el bohemio, niche bay. the sf bayview, the new fillmore. it's all publication that we have given as part of our dda. as part of the organizations go, i would be more than happy to share that list, unfortunately i didn't think bring eight today. we can more and below the market rate for people that may not have access to the internet and e blast to some
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organizations also that may not have a storefront, for example. i would be more example to many others to do additional outreach that is something we are more than happy to do. >> it's on page four of yufr # -- your commission packets in the memo. we have the demographic file as well in your packet. >> i did see your demographics. i was referring more generally but specifically to the lanar, i don't think i saw it. >> you are absolutely right. for the market rate the list we showed you the information we clenth, that's the only information we collect. we don't ask ethnicity, there is a lot of requestes we absolutely do not ask. so that is the information we have guest cards when they come in. we ask when
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they heard of us as a broker and those are the slots that we ask questions. the only people that get that information as far as more specific is the lenders themselves and that information is not shared with us. >> so you don't even ask if they are residents of bayview hunters point, you don't ask that information? >> no we don't. >> but you know they are san francisco resident? >> yes, we ask if they are moving out of the area if they are from san francisco. it's more very generalized to make sure that we are not looked at as we are discriminating in anyway as to who is buying. obviously we have restrictions. if they can qualify to buy we are thrilled to have them in our community. we are asking to not be perceives as anything that is
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personal and information that is private. >> you don't know for instance that the san francisco residents that are market rate buyers are coming from the mission? it's not a joke, but it's sort of interesting since everyone seems to love the mission, i wonder if anyone is leaving. >> if they tell us. but we don't record things specifically. we'll find out if they are from san francisco or the peninsula or east bay, it's pretty generic and people don't mind giving that information, but that is really what we capture. >> i think most some other organizations of what they do is optional information. if they choose to share their ethnicity or if they are you know from a particular district in san francisco. and you know, that's collectible but it's optional
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information. if it's in the application or in your survey card. >> yeah, if it's in the survey card that's the information we put out here. if it's in there application we don't disclose any of that because that's what goes to the lender and the bank. that's not something we would take off an application and share that information and put into any statistics. i'm sure as you have filled out things over time for a credit card or macy's, if your income level below $100,000. we give blocks where people scene -- sign and age ranges. all of it is optional. nobody has to indicate whether they have kids or are married. if you ask us to start collecting that information, i would be happy
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to find out if lanar is comfortable doing. it's been a policy not to collect that information. >> if it doesn't violation any of your regulations. that would be important for me anyway to find out, i don't know with my fellow commissioners because the purpose of one of the questions of why we ask for this information like who are the buyers, who are being out reached to, where are they coming from and so forth and to get other detail information that we would be interested to know. >> right. sure, it is more specific and more targeted on the bmr's. it's not targeted on -- >> i'm talking about not just bmr's but market. i think there was someone here at two or three meetings ago who was saying that you know in the
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district 10, that the highest population is the api population in district 10 and district 11. this was in the census. i was in the redistricting task for and that was one of the information. this is public information. >> right, i guess what i'm saying is when we do our marketing and that's what i was trying to explain that we don't do like a traditional marketing. we have a website that we put google add words out that basically say condos in san francisco and people come to our website. we don't go out through print publications, through direct mail to specific neighborhoods. we do events that we put on our website and through social media and through our blogs that invites anybody to come to. so it's a different approach. i hear what
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you are saying, because we dose, in typical marketing avenues in my past and when you want to target you would say, okay our target is a single white male between the ages of 18-22 and you find out whenever they live and you would direct your marketing to them. so you are targeting them. that is not what, that's just not how we perform our marketing but on the flip side of it we want to do whatever it is that is helpful for everybody. if we can collect the information and it doesn't violate anything, i have no problem with going back and finding out if we are do that. does that make sense? >> it does. it's just that you are in a redevelopment area and many residents were displaced historically and that's what i wanted to know was what are we
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doing to reach out to those bho left because they couldn't afford or they were displaced for some reason, maybe they are not cop holders and that sort of thing just to get a little bit more information of your marketing efforts, the results of your marketing efforts, who are being out reached to versus or are we attracting outside residents outside of san francisco residents although your numbers do say, i think i'm not sure now. >> if your numbers or the mayor's office of housing where we have a large population of current san francisco residents. that they have to work in san francisco and live 51 percent in san francisco which is your profile. but it doesn't say obviously what zip code or what district they come from because you do not collect that ethnicities that you have. you
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do collect the income and the industries that they come from. high tech, health care and finance. >> right, we have blocks they check. high tech can mean so many things. if you would like more information for us to collect, i would be happy to find out as you say zip code, ethnicity, is there anything else you would like to see us gathering information on. >> i think that's one, zip code, ethnicity. >> parallel data points. so if we have the bmr picture with zip code, ethnicity, gender, then it would be nice to have on the other side as well because there is other factors, the market rate piece is 1 piece, the bmr, the lanar project and we have our own affordable housing or our own
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land and we may want to target bmr, it's just good information to make informed decisions on the commission going forward. the zip code, i don't think anyone would be offended. >> you are right. i don't think there is any question with the zip code and district. i think ethnicity is the only one if we made it optional there would be no issue with it. >> even if it's anecdotal. i just bought a condominium in the mission. i'm not -- gentrifying my own district. i think they got a that i was
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latina. >> i'm very sensitive not to ask those questions but if it's an option, there would be no issue with that and obviously the zip code in the district. >> you can always run it against census population and you can collect the information or optional ethnicities might also give us more information about who your buyers are and who they are coming from and as a result of your own marketing efforts, did they receive ane blast or ad words or social media efforts that you make. that will be very entering. after all we are talking about a redevelopment project. >> absolutely. i'm happy to provide that for you. >> it helps us how effective this project, the efforts, the mayor's project about