unfunded. i'm strongly supportive of the 30 plus member vision zero coalition suggestions as well. thank you for proneting this and if there is any way to comfair and contrast what the coalition is proposing versus what you propose that would be helpful for me. >> thank you commissioner mar. could you please careify the coalition again? >> so, there is a vision zero coalition that i know that has a number of proposals and it includes at least 30 organizations from the alamo square neighborhood [inaudible] to livable city to mission community market to meta, senior [inaudible] bike coalition. it is a strong vision zero coalition that has come together over the past year since we have kicked off the vision zero process. >> thank you commissioner mar.

i had a couple questions as well. i thought i would start with education campaign. this is quite a small budget, but a significant budget and agree we need to invest in education in the city, that is a key component of vision zero. i'm curious if we looked at other city to learn from them in terms of what they funded and invested and what worked for them and if we based this off what we have seen this modeled in other cities versus throwing darts on the board for what we think may work? >> that is a fair question. we have looked at other what other cities are doing and did practice research to see what the landscape looks like. we are doing more of that. in fact, i'm planning to meet with new york dot the week after

next to try to get in person to understand how they are doing their program. we also based on the current experience with campaigns we are running in san francisco and what our media market looks like. this is a different media market and a little smaller than what they have there in new york, so we have to approach it slightly differently. but we have campaigns wruning now and you see a program that is 4.2 million dollar program that we have size up and part of that is based on compains we are country running. the it stops here in particular is one we looked at to see how much media knee can get and the cost of the creative and research with a grant funded program. there are 2 others that are ted uch for following it stops here. we are using that as a model and do have others. the be

nice look twice campaign is a model because a that is something done early on in house with internal resources. a very different type of campaign, but we can get a idea of what it will cost to get out there research, develop and produce it. >> were you able to evaluate the campaigns? >> they are just coming in now, so more evaluation-more formal evaldsuation on the it stops here is just coming in so we'll be using those numbers when we get them fully to hup us understand if we spend 250 thousand dollars for a shorter campaign, what that will net in terms of awareness in the public. we can also bench mark other types of campaigns because zee a idea, for instance the prop a campaign, how mup we spent and what it took to see that break dlou. we are mailing broad based

broadcast or out door, but it gives a idea of what we are working with. i think we are not just-we are doing our best not to throw darts at a wall and see if it will stick because that is a poor way to do a campaign i think as we all know and vision phreero is too important for that. we also don't want to just depend on advertising. we have made a concerted effort and to your point about the vision zero coalition, we made a effort to look at how we build a out reach component both going out from the city through had department of environment and using their outreach muscle along with building in funding for community groups to come in and engage at the grass routes level where they know they are cultural sensitive to their

communities in the way that we as government have limitations in that area >> as you bring that up, what efforts have you put in terms of bilinkual efforts to insure we do this in orelt language communities as well? >> that is built into the dollar figure. we know that we under need to build in multicultural efforts. it is a [inaudible] in the communication strategy. it is also one of the-we have message mapping perspective on this and that is lynn item we would take any messaging we develop for the overall education campaign -let me position it as awareness in campaign because there 2 facets of that, and make sure whatever messaging we put out in the main stream for lack of a better market, that we make cultural relevant for

mono lingual communities in particular. it may not be a exact translation because it doesn't always work, but it would be cultural relevant for the communities we are targetings >> i encourage-i know wree not like other cities and san francisco is unique and maybe our residence respond differently to different types of advertising and we are very tech heavy here in the reejage, but i would like to look at what is effective in other cities so we can save some of those research kls. to a certain extent there will be similarities in how new yorkers respond to education campaigns as san franciscans might and i think that we should have a robust campaign. i just want to make sure we invest those dollars and has the outcome we want to see. i think focus groups if that is a possibility is important because i know that as our neighborhoods are

laurching the banners in the next few months which we are eexcited about show casing the seniors and youth in the neighborhood to remind driver that real people live here and it isn't just their free way to get to work and shopping and back home. i want to make sure it is effective and think certain phrases are effective, but i speak as a lay person. i want to get the effective message out there and hopefully we get stories out there. that is something and learned in the vision zero conference in new york that they were the most effective stories in state legislators passing lays and when you have someones face that says i lost my nuther or brother, i think that bringatize home why we need to drive slower and share the roads. even long term think about, can we start >> student -to change things in

the long term changes in the law around. i know safety cameras is smj we have been trying to get and author in sacramenty owhile they agee gree this is a important step flward they don't see the general public moving along with them. we are ahead of the curve. even thinking about on a secondary level are there things we can start to educate folks on >> student move the dial on the public so when we are able to queue up state legislation we'll have support with the residence. just thing tooz think about. i know we have a lot of questions. the one thing i'll just speak to you on the budget in general, is that of course a question that comes up is with in particular with prop b funds coming in, rarely does a department get a budget

increase of that size and i think the first question that i would ask when i see this is qulaut the short fall is and you hope we may cover next year in your education, reinforcement, i understand prop b dollars can't be used, but for engineering and education and evaluation, why wasn't this prioritized in the new revenue coming in? it is hard to say because i see everything else you are funding whether it is muneee needs, but thais the obvious question is why can't we fund tin the huge intres crease? >> while can't we fund engineering needs >> the evaluation and education, why were we not able to prioritize the funding gaps within the new revenue coming into hmta? >> much of the spepding for

education evaluation isn't capital, it is staff. the spending for education in what can diswrote out is paid [inaudible] it is actually buying advertising time and that's-our understanding is that isn't something we can use prop a money for that >> i wasn't asking about prop a >> my understanding is prop b isn't appropriate >> for prop b 3 quarters of the funding has to be for muni reliability, frequency capacity so that leaves about 6 million dollars >> [inaudible] >> the muni money is largely going to purchase new vehicles >> uh-huh >> yeah. i think that is >> you felt this was the best breakdown possible within the existing? we foind existing capital to total up to 6.5 million

available in the fiscal year and that's what we would like to fund >> and then just a quick question on a minor line item for safe frouts senior, the 200 thousand allocated doesn't seem like a lot of money so curious what we can do with 200 thousand for safe rounts if seniors? >> hat is a great question and that program is getting flushed out. it will be-what will happen, i think the model is still getting flushed on the bones. it will be under the department of public helt and similar to slasomeof the work they goo on the educational side with safe routes to kool squz they will run and think they need to put a little more flesh on the bones but using new york as a model on that. [inaudible] >> department of public

helths and that is the line item that will go-asking for. it is a position for a person to serve as a coordinating role with mta. our understanding is the walk first program has heavily prioritized project near high concentration of senior housing and senior centers and as that rolls out we would like it increase communication to the senior and community and community of people with disabilities to help deliver information as those infrastructure projects roll out and deliver traffic safety information. those funds also include grants for community based organizations as can disreferenced. there are monolingual non english speaking cultures in san francisco and we would like to

fund groups such as for example, china town community development senty, meta, somcam which we did with the it stops here campaign so they can reach their own community which we don't have the language capacity to serve >> i think community based organizations can do an amazing jobs with smaller grants to target education so thank you i appreciate that. we won't get to the rest of the presentation, commissioner ye e has more questions >> just one more. before vision zero was passed, different departments have fwin been if engaged in one form or another with aspects of vision zeery in particular the education piece messaging and sor sorth, i guess i was hoping

there would have been maybe a stronger effort for all the departments to come together and figure thew utilize everything, their funding sources more efficiently. it could be whatever their sources were from the past and the way they wrote up the proposal it couldn't be done. i think it is only-it seems the right thing to do to ask all the departments involved with this as we move forward and they have different funding sources than south city and only their department can apply for, that whatever they apply for the commitment is it goes toward the larger vision in the budget we have here. i can see there a lot of-the funding gap, this not necessarily a funding source for everything right now

so is it possible to maybe reach out to the different departments that are involved with vision zero to see a mou of some sort to say we are committed to doing this? >> i think the education strategy reflects-this isn't just mta presentation or effort this is all the agency in vision zero family here. >> that is correct. the educational and communication strategy that is coming to you at the next vision zero hearing will build that out, but there is a broad coalition within the city agency that have come together with a agreement not just on strategy but thew work together in order to deliver the education plan. in addition to that there is quite

a bit of early work done on the communication side of things that aligns money city pio's from public work squz pd and others to align on what we would do for vision zero as a city. and that accounts for each department also having a facet of their own work to go out and to push forward a vision zero message that is aligned. we are also doing our best to align and make sure we are moving in concert with our advocates and other stack holders as part of the vision zero coalition. it is broad and lots of players but we are moving forward-we are trying best to move forward in alignment and give people it tools they need to communicate >> and have-good thing to hear. the follow up question for that would be, have you asked the departments whether or not

they identified potential funding sources that they feed to the budget? >> that is a great question. i cannot say that we have asked them to set aside their own specific funding lines. we'll on your association go back suggestion go back and do that. it is my perceptionthality the agencies we are work with don't have large lines of flexibility funds for communication and education. i'm happy to go back and look at that and we can follow up with what we find out >> thank you. >> thank you. mr. mu gire if you don't mind-i know you have 3 slides left. >> a quick summary of fiscal year 15 [inaudible] this is just a list of the highlights.

the vast majority of funds, over 80 percent we received through supervisor or adbacks in fiscal year 15 will be spent. there are the highlights. i just want to say before i [inaudible] we are talking about a couple million dollars in terms of the funding gaps here, but it is important to remember that in the past general funds, [inaudible] adback, those funds with chhave maximum flexibility in the sources, they can be so helpful leveraging value far beyond the specific dollar value that you may be able to provide. that could mean providing a few00 thousand dollars that provides a local match to a multimillion

dollar engineering grant. providing the seed money to develop great material we can talk to the prive td sector about funding a big advertising campaign and even some of the good sessions that supervisor yee made about partnershipwise the schools and with members of the xhunty andmunity based organizations. a little money to get that going can go a long way. there are a lot of [inaudible] in the cap analysis and i know you have a lot of other priorities you need to attend to during budget season but hope you remember [inaudible] in the last couple years, the money that you have come through with is flexible and leverages and unlocked far more than the value that you have been able to give us. thank you very much >> thank you mr. mu dwire.

guyer. next we do have ana lufort from the transportation authority to present on their funding come will support vision zero efforts >> good afternoon commissioners. [inaudible] policy and programming at the transportation authority. the san francisco county transportation authorities work program and budget will be presented to the finance committee in may for aprovel in june so this is a great opportunity for ustuse present how our work programs for the up coming year support vision zero. we are focus our work program into 3 primary areas for ease of understanding. this is plan fund and deliver.

we treat the sftca vision zero committee as the primary and main forum. throughout the year we'll continue to support the board and also provide committees support. staff at the agency also participate on vision zero task force. we are actively voled in the steering #c34i9y and various other subcommittees including the education and communication and i'm a cochair of vision zero working group with [inaudible] as administrator of local voter approved revenue including the transportation sales tax and vehicle registration fees, our work program is based on traenz paerns and accountsability and meetings like this provide that opportunity fl public to really stay inform squd the board to stay informed about how aenshs

are using taxpayer funds. i'll make a plug for www.my street sf.come when you can link through it low the sftca website and see what is happening in the neighborhood as far as the use of the funding program that the transportation authority board programs. as you can see from the picture on the slide of the free way network map and this is actually a slide from tom mu giers december 2014 presentation. many high injury corridors cluster around free way and free interchanges. we see this as a opportunity to work systematically to improve these safety-improve the safety at the location which involves

partnering with cal trans and sfmta. to that end we have been undertaking the free way corridor management study that started last year. it is a [inaudible] allow ustuse exflor to safely and relybly move people through 101 and i 80 corridor in san francisco. one of the focuses of the effort is the free way ramp vision zero safety assessment. we have a smau amount of money that allows us to focus on this part of the free way network, the ramps and we'll look at what is needed at that state and local interface where wl it is banners , design treatments like signage or striping or signal improvements to reduce collision. we are focus on 6-12 intersections and will

identify those intersections. if the program works out, we would be working with mtc to create a funding program potentially to support this type of effort. we are also working on the geary and geneva best rapid transit project focusing on the high injury corridor and transit project through the len of safety and safety for bikes and peds that go together with all of the modes for the improvements oon the street. we are also doing china down neighborhood transportation planning. this is under the planning side. i vd have gave my qualification. this focuses on spot recommend for safety improvement on kearny and broadway including traffic [inaudible] strategies and other pedestrian improvement. then we have inneighborhood transportation improvement program, which was

nish taiate nishiated last fall. we have several projects which are funded. one is the almany project and this is for a potential project in district 9 to focus improving the [inaudible] on nob the funding side, when the board adopted the 5 year plan for prop k last summer, the process was really created to give the highest priority to safety of all across of the prop k categories and this is also transened to ininother programs. there is vehicle registration fee that sets aside proiv percent 25

percent of the fund as well as one bay area grant and many projects we funded were funded on toms slides and will go to construction and some will finish construction in fiscal year 15, 16 including-we funded just recently a 1 million dollar prop k allocation to walk first, phase one improvement and those locations are included on the website and we'll follow up to make sure the committee has those locations as well. second street. [inaudible] we just funded polk street stiginals and have other allocation request that are in my inbox that are vision zero support was. we are thrilled to see those projects advancing. on the federal state and regional levels the funding legislative

advocacy we kick off the lang range transportation plan. it will be hard to get new noney in the plan, but we'll work to get vision zero and safety as a priority within the existing fund and carving out where possible new safety programs kwr possibly new money potentially with new money coming down the pike. then we are work wg partners at mta on legislative advocase and bringing education on the finance committee and will continue to advocate for the at mated speed enforcement and various other traffic [inaudible] and speed reduction effort particularly near school squz throughout city wide. >> before you move to had next slide i-this is within mta's budget, but they had also mentioned that 400 thousand of

prop k dollars are going to follow the paving budget. is this the max nm dollars that could be committed to the the funding need? >> i have just seen the presentation this afternoon. i know that there is significantly more than 400 thousand that is available for vision zero sporeltive effort and it depends how you classify follow the paving thrmpt is a programming between prop a and prop k for signal work and ped and bike improvements as well >> okay. so this is a dollar amount that was put in to the category >> it looks low to me, but i'll fleed to follow up with mta to see what projects are being [inaudible] >> okay, great.

>> then on the deliver side, there are different aspects to deliver in termoffs projects we actually lead and the projects we help to support deliver of. on the lead side we are working with cal trans as in partnership for prusidio park way. this eliminates the possibility of head on collision but it will also enhance pud safety and bike safety. it provides well defined bike and ped routes and it also incorporate safety zone jz well delineated bike lines. the for the yurba brena ilbd ramp it brings the structure into modern day safety and traffic standards. furthering the effort of vision zero.

[inaudible] this is a project that is a new off ramp at the t intersection as you exist the free way and enter neighborhood streets or city streets and it will allow for [inaudible] of intersection and signal that will allow a continuous side walk and provide a class 2 bike lane on the east side of freemont. on the ta lead projects and development we are currentsly working on bal bowa park i 280, geneva ocean avenue project and this enhances bike and ped safety by reducing conflicts at the ramps. for the 19th avenue projects, we are helping to shepherd this project through cal tran approval process for the 19th avenue [inaudible] and