>> good morning, everyone. my name is todd rufto of the workforce development program. it's great to be here at the san francisco museum of ice cream. i want to thank the entire team

here for hosting us for this event. this is a special day. we are doing the fourth annual launch of the mayor's shop and dine in the 49 local shopping campaign. this is a really big deal because it is a partnership between a great many members of the small business community and the neighborhood throughout the city focused on helping san franciscans spend more money in our local commercial corridors and at small businesses in san francisco. but it is also an opportunity to celebrate the entrepreneurs that are making -- that keep san francisco strong, that are keeping the city thriving and vie brand. one of the things that i'm really excited about and want to focus on today is the incredible partnership of all the members of the small business community that are here today. where are you, jason? raise your hand. hi, jason from shop small saturday. thank you very much for your partnership and continued klb ration.

-- collaboration. we have mark quite thesing, regina dickendreezy, the council of district merchants has been a critical partner of ours as well. we have the council district of merchants here as well. juan of the things that we're really proud of and really inspired by is our mayor, ed lee. the mayor came to us four years ago, the office of economic workforce development and said i challenge you to create a program and campaign that gets more shopping done in our local neighborhoods. increase the amount of spending to support jobs and small businesses and also support taxes and the vitality of our neighborhoods. and we, through the incredible work of mariane thompson and gloria chan, joaquin torres in the office of economic workforce development launched this program to do exactly that. to encourage and challenge san franciscans to do more in our small business community. mayor lee has done more than

any mayor that i know to invest and support in small businesses, directing more money and investing more money than any administration in the city's history to support small businesses through the invested neighborhoods program, by launching a small business portal, by meeting constantly with our small business leaders and as a tireless advocate for the issues that they care about most. it is my honor and privilege to introduce mayor lee. [applause] >> thank you. thank you, todd. good morning, everybody. let me correct todd because i want to make sure you understood the challenge. i challenged him to find me more ice cream. that was the real challenge. and i'm really happy to be here. at the ice cream museum. this is one of those innovative ideas, very unique to the city and, of course, they're getting booked up like crazy and we're in the heart of our shopping and union square and, of course, the chief and i already have enough chants. we need some opportunities to

smile and, of course, we're about to jump into this speckle pool. forgive us if we have too much fun. the holidays are beginning. we're going to have lots of fun. i want people to not just come to the city but take advantage of really supporting the backbone of our business community and small businesses and people here, karen fled knows union square is at the heart of a lot of things that we do during the holidays. you have jeffries toys, my favorites. they're a legacy business in the city. and keep supporting them. [shouting] we'll have all of the different business associations that are working together with us. but the experience is all about fun. safe fun. and that is why the chief and i will be doing a lot of things over the holidays to make safe shopper programs, to provide the safety level that people have. reduce the harm reduction program on our streets. make sure people, as many people can get off of our streets.

while work on those hard things. in between those difficult, challenging things, we want to work with our business community to provide safe fun for the kids that will be here. thousands of kids over the holidays, families. people from all over the world that are taking advantage of this wonderful city that we have. and we're doing this with programs, yes, that we funded but we want to make sure that everything else is working for folks on the long-term. small businesss are so important to cities like san francisco. more than the backbone, they provide the innovative, the cultural diversity all over our neighborhoods. this is one big area. but listen, shop and dine in the 49 is about shopping in all of our neighborhoods. allow them to give you cultural innovation, small business innovations, shopping small innovation because when people put their entire lives behind their small businesses, you should see the innovation that

comes out of their ideas, their service, their good patronages of products and designs that are locally sensitive and culturally rich. wanted to say thank you to this museum for starting out their innovation. i think kids already have ice cream in them because they are jumping up and down before they come in. to our restaurants, our golden gate restaurant association will be very full this year. probably hard to get reservations. but persevere. use every app that you can or, like i do, walk in with a $5 bill or something and hand somebody. then they will give you a seat. the old-fashioned way. but i know mark is excited because small businesses really are our engine and creating even more and they not only love our support, we love supporting them. but i want to emphasize shop and dine in the 49. go to that app.

if you really want to have a lot of information about those stores. and we'll be on the streets to make sure everybody is safe and enjoying themselves. of course, this is thanksgiving. so, we're going to, just after this, we'll be handing out a lot of turkeys to people if their need. we have fire victims up north that are in need. we have people on the streets that are in need. i want to make sure that the spirit, the principles that we operate on, are right in front of us. right in the front of everything that we do, that we support, everybody that needs that help and that's why these -- this is so wonderful because they are often the untold, unknown heroes that come out and do a lot of gift donations and support that never gets covered and i want the media to cover them. cover all of our small businesses as they really are

the help that we want to have. so thank you very much, everybody. and shop and dine in 49. happy holidays. [applause] >> thank you, mayor. as the mayor said, this holiday season is about shopping local and shoppinging safe. it is my honor to welcome our fantastic chief of police, chief scott. >> thank you. [applause] >> good morning, everybody. i couldn't have said it better than mayor lee. [kids shouting] and this place is fun in here. i'm not a big ice cream eater, but my entire family is. i'm sure i will be here many times during the holidays. this is my favorite time of year and it is my favorite time of year because the holiday season, thanksgiving, the holiday season, it brings out the best in communities. it is a time where we're selfless, we give, we come together as a community. and definitely shop and dine in the 49 is, i think, the way to go.

this time last year, even before i got hired by mayor lee to be the chief here, we were here during this period last years and i remember walking around, basically walking around this area and just going to the different businesses and it was an experience. for those of you who have lived here all your lives, when you come here from another city and experience this great city, it is really something to behold. so, we want to make sure that that experience is shared and that people can do that safely. i have a couple of tips that i want to share with you. i have a long list. but i'm going to be very quick in reading -- rattling off this list of safety tips. first of all, cell phones. we all have 'em. we all use them. and sometimes i'm as guilty of it as anybody else. i'm walking and texting and on the phone and i'm not paying attention to what i'm doing. take a minnesota pay attention to your surroundings. i know we're a cell phone

generation. we live on these things but they can be distracting. it is really important when you are shopping, particularly going to the bank and the a.t.m., buying things for your family and loved ones, pay attention to your surroundings. there is nothing more important than vigilance. if we are to be a resilient city, there is some basic things that we can do. if you're using your a.t.m., block your p.i.n. number so it is not visible. really basic thing. but unfortunately we still have people if our society that will make a living and make a profit off of stealing p.i.n. numbers and then getting into your bank account and taking your funds. block your p.i.n. numbers. make sure you look at your surroundings when you are at the a.t.m.. no matter what you are, look at your surroundings. if you are driving to your location, number one, public transportation is great here. take advantage of public transportation. but if you are driving, make sure you lock your car, first of all. make sure that you put things away that are visible. if you have a trunk, put it in

the trunk. don't leave valuables if your car. we have a program we're calling park smart. it has been very successful. but that means to park smart. don't leave your valuables if your car for somebody else to take them away. the last thing you want to do have your hold day season ruined by somebody else breaking your car window and taking out the things that you work hard to provide your family and friends and loved ones. so park smart. the next thing, if you are shoppinging, make sure when you -- some people will shop and they'll go and load up their car and then go and shop. there are things you can do to prevent being an easy victim for that. if you are shopping, if you are going to load your car, take the time to move your car to another location. because people that are going to prey on innocent people, they do watch what you do. so move your car around. i know it is a little bit of an inconvenience, but it does help. if you're walking around with packages and loaded up on the

arm, again pay attention to your surroundings because you don't want to become easy prey. our city overall is a very safe city. but there are things that we can do to be resilient and individual lends and some of these things may sound like common sense. when you are caught in the moment of the day sometimes you lose track of what you are doing and you get distracted. the main thing is to pay attention. pay attention to what you are doing. if you do that your resiliency goes up and your vigilance goes up. the last thing is look out for your neighbors. if you see something, say something. the cell phones that i just mentioned, be safe in doing so. but if you have a situation where you need to call 3-1-1 or 9-1-1, do that. 9-1-1 is an emergency situation. somebody is getting a, thated f you see a crime in progress, that's a 9-1-1 call. if your car gets broken into and there is no danger, that is a 3-1-1 call. we'll get there and take a report.

or you can do that report online. i want to end this on a positive note. i started this with this season is all about giving, sharing and taking care of each other. i think if we do that, that is a resilient san francisco that we all know we can be. let's take care of each other and be a community and enjoy your holiday season. thank you very much. [applause] >> thank you, chief. as i mentioned earlier, the shop and dine the 49 campaign is a partnership with the small business community but also with other government leaders. it is my honor to introduce and recognize our s.b.a. district representive, fewly appointed just a couple of months ago. come on up, julie. [applause] >> good morning. first of all, mayor lee and chief scott for your great support of the small business community. s.b.a. is really proud to

co-sponsor, again, small business saturday with american express and women impacting public policy. they have been tremendous supporters of this initiative across the country. and i know jason and lynn are here today and we have a representative from american express. thank you for your dedication and your support of the small business community. we have been part of this -- or the small business saturday has been around since 2010 and it's really been exciting to watch this initiative grow year after year. last year was a record-breaking year with about 112 million consumers out shopping small and dining small across the country. they saw 68% increase in the neighborhood champions can. i know this year with all this momentum and excitement, maybe fueled by a little sugar from the ice cream, that we can even beat those numbers. i'm looking forward to seeing everyone out and about on saturday. in your various communities. so why small business? i mean, we all know small

businesses create jobs, they fuel the local economy, spark innovation. that's all true. but small businesses are more than that. they are actually what makes our communities unique. it helps us define our neighborhoods. so, when you support a small business, you are supporting your friends and neighbors. they tend to hire from a local community. they tend to support local initiatives. philanthropic events. so when these small businesses thrive, we all benefit. so, at s.b.a., of course, we're here to be your small business resource. so any small business loaners out there today, know that you have the skills and talent and ambition, but if you ever need a little bit of help, s.b.a. is here to help you as well, where you need counseling, training, financial assistance, or you're looking for new opportunities such as exporting or government contracting. please remember to call upon us. but the message for the takeaway today is saturday. please go out, take your

friends and neighbors and remind them it is small business saturday. go shop at your favorite local merchants, go dine at your favourite local restaurant and if you have out of town guests, this is the perfect time to show off all those fun places that you love and adore to patronize on a daily basis. so i encourage everyone to amplify this message and encourage all of your friends and neighbors to shop small and dine small. [applause] >> thank you, julie. as you all know, what this ultimately is about is about the small businesses and we're doing this to support them, to support their vitality in the city. it is an honor to be able to welcome up matthew lunn who's the owner of jeffery's toys. now jeffery's toys was nominated by mayor lee as a legacy business. they have been around since 1938 in san francisco. and that is a really long time. i know matthew is going to explain a little more action their story. but i want to welcome you up there to tell that story for all of us. [applause] >> thank you.

first up i want to say that my dad and my step mom are the owners of jeffery's toys. i'm here as one of the supporters of jeffery's toys. you know, when i was born, it was not -- it was pretty unusual that my parents owned the most family-run toy stores in the bay area. find that as a normal way to grow up as a kid. prison awesome when it is your birthday or a holiday, right? but my parents didn't start the toy stores, jeffery toys. my grandparents operated it before them and then my great grand parents are really the ones that started the toy stores. wow. what a great way to grow up. all that creativety and play and uniqueness made me want to continue to live a life where i could play and be creative. and i ended up working at pixar at the very beginning when the studio began. on "toy story." no coincidence, right? [applause] [laughter]

and you better believe when we needed to give reference on what toys would be in that film, you know the toy store we went to, we went to jeffery's toys "toy story" one, two, and three. i spends over half my life at pixar, which has been awesome. when i hear that the toy store was being closed down on market street, it broke my heart. i was like this cannot be possible in a city that is all about creativity and play and uniqueness. we can't lose jeffery's toys. that is when i came in and said to my dad and step-mom, there is no way we're letting this happen. and then with the support of the city, support of the mayor and the legacy program, we were able to just open up our toy store once again in the city, just a couple of months ago. so, we think -- we think we can still safely say we've been here since 1966. but, you know, in a world of amazon and wal-mart and all this, people still want an experience.

people still want to come in and be able to touch the toys, be able to touch the productses, to be able to have an experience. the same kind of experience you get when you see a film. right? people still want that. and in the city that is the most, in my opinion, the most creative, unique city in the world, we gotta have a toy store. we gotta have shopping and dining experiences that are one of a kind. so we're so happy to be part of this shop and dine in the 49 and, once again, since 1966, creating a fun place, a creative place for people to come and buy their toys. so, thank you. [applause] >> in closing, i think matthew hit on a good point which isn't just about shopping or dining, this is about experiencing in the 49. i obviously believe there is no better place to spend the holidays, but also year round than here in san francisco. and on that note, on the note

of experience, i think with the closing of this event, i think you are going to take us on a tour of the ice cream museum here and maybe the chief and everybody here can join the mayor and maybe we go and check out the sprinkle pole just down the way -- [laughter] and see everything that the ice cream museum has to offer. thank you for joining us today. thank you to all of our partners for your support. have a wonderful and safe holiday season. thank you. [applause]

>> hi. welcome to san francisco. stay safe and exploring how you can stay in your home safely after an earthquake. let's look at common earthquake myths. >> we are here at the urban center on mission street in san francisco. we have 3 guest today. we have david

constructional engineer and bill harvey. i want to talk about urban myths. what do you think about earthquakes, can you tell if they are coming in advance? >> he's sleeping during those earthquakes? >> have you noticed him take any special? >> no. he sleeps right through them. there is no truth that i'm aware of with harvey that dogs are aware of an impending earthquake. >> you hear the myth all the time. suppose the dog helps you get up, is it going to help you do something >> i hear they are aware of small vibrations. but yes, i read extensively that dogs cannot realize earthquakes. >> today is a spectacular day in san francisco and sometimes

people would say this is earthquake weather. is this earthquake weather? >> no. not that i have heard of. no such thing. >> there is no such thing. >> we are talking about the weather in a daily or weekly cycle. there is no relationship. i have heard it's hot or cold weather or rain. i'm not sure which is the myth. >> how about time of day? >> yes. it happens when it's least convenient. when it happens people say we were lucky and when they don't. it's terrible timing. it's never a good time for an earthquake. >> but we are going to have one. >> how about the ground swallowing people into the

ground? >> like the earth that collapsed? it's not like the tv shows. >> the earth does move and it bumps up and you get a ground fracture but it's not something that opens up and sucks you up into haddes. >> it's not going anywhere. we are going to have a lot of damage, but this myth that california is going to the ocean is not real. >> southern california is moving north. it's coming up from the south to the north. >> you would have to invest the

million year cycle, not weeks or years. maybe millions of years from now, part of los angeles will be in the bay area. >> for better or worse. >> yes. >> this is a tough question. >> those other ones weren't tough. >> this is a really easy challenge. are the smaller ones less stress? >> yes. the amount released in small earthquakes is that they are so small in you need many of those. >> i think would you probably have to have maybe hundreds of magnitude earthquakes of 4.7. >> so small earthquakes are not making our lives better in the future? >> not anyway that you can

count on. >> i have heard that buildings in san francisco are on rollers and isolated? >> it's not true. it's a conventional foundation like almost all the circumstances buildings in san francisco. >> the trans-america was built way before. it's a pretty conventional foundation design. >> i have heard about this thing called the triangle of life and up you are supposed to go to the edge of your bed to save yourself. is there anything of value to that ? >> yes, if you are in your room. you should drop, cover and hold onto something. if you are in school, same thing, kitchen same thing. if you happen to be in your bed, and you rollover your bed, it's not

a bad place to be. >> the reality is when we have a major earthquake the ground shaking so pronounced that you are not going to be able to get up and go anywhere. you are pretty much staying where you are when that earthquake hits. you are not going to be able to stand up and run with gravity. >> you want to get under the door frame but you are not moving to great distances. >> where can i buy a richter scale? >> mr. richter is selling it. we are going to put a plug in for cold hardware. they are not available. it's a rather complex. >> in fact we don't even use the richter scale anymore. we use a moment magnitude. the richter scale was early technology. >> probably a myth that i hear

most often is my building is just fine in the loma prieta earthquake so everything is fine. is that true ? >> loma prieta was different. the ground acceleration here was quite moderate and the duration was moderate. so anyone that believes they survived a big earthquake and their building has been tested is sadly mistaken. >> we are planning for the bigger earthquake closer to san francisco and a fault totally independent. >> much stronger than the loma prieta earthquake. >> so people who were here in '89 they should say 3 times as strong and twice as long and that will give them more of an

occasion of the earthquake we would have. 10 percent isn't really the threshold of damage. when you triple it you cross that line. it's much more damage in earthquake. >> i want to thank you, harvey, thanks pat for (clapping.) ♪ ♪ ♪ ♪ ♪ i think we have more companies anywhere in the united states it's at the amazing statement we're not trying to be flashy or shocking just trying to create something new and original were >> one of the things about the conduct our you enter and turn your your back and just so the

orchestra. the most contrary composer of this time if you accountability his music you would think he's a camera come important he become ill and it was crazy he at the end of his life and pushed the boundary to think we're not acceptable at this point for sure it had a great influence he was a great influence on the harmonic language on the contemporary up to now. i thought it would be interesting because they have e he was contemporary we use him on this and his life was you kill our wife you get poisons all those things are great

stories for on opera. i was leaving behind a little bit which those collaborative dancers i was really trying to focus on opera. a friend of mine said well, what would you really want to do i said opera what is it not opera parallel. why isn't it are that i have the support now we can do that. i realized that was something that wasn't being done in san francisco no other organization was doing this as opposed to contemporary we are very blessed in san francisco to have organizations well, i thought that was going to be our

speciality >> you create a conceptual idea for setting the opera and you spear ahead and work with the other sdierndz to create an overview vision that's the final product felt opera. ♪ ♪ ♪ ♪ >> i was very inspired to work with him because the way he looked at the key is the way i looked at sports looking at the daily. >> so much our mandate is to try to enter disis particular work there's great dancers and theatre actresses and choirs we've worked with and great video artists is a great place to collect and collaborate. i had a model they have a

professionally music yes, ma'am assemble and as a student i benefited from being around this professional on and on soccer ball and as a conductor i'd be able to work with them and it's helped my growth i had a dream of having a professional residential on and on soccer ball to be an imperial >> it operates as a laboratory we germ a national the ideas technically and work with activity artists and designers and video all over the on any given project to further the way we tell stories to improve our ability to tell stories on stage. that's part of the opera lab >> i was to investigate that

aspect of renaissance and new work so that's why this piece it is important it was a renaissance composer. >> there were young people that are not interested in seeing traditional opera and like the quality and it's different it has a story telling quality every little detail is integrated and helps to capture the imagination and that's part of the opera how we can use those colors into the language of today. >> so one of the great things of the stories of opera and story combined with opera music it allows people to let go and be

entertained and enjoy the music instead of putting on headphones. >> that's what is great about art sometimes everyone loves it because you have to, you know, really great you have to have both some people don't like it and some people do we're concerned about that. >> it's about thirty something out there that's risky. you know, disliked by someone torn apart and that's the whole point of what we're drying to do >> you never take this for granted you make sure it is the best if you can. >> ♪

♪ ♪ ♪ ♪ >> hello, i am with the san francisco parks department serious we are featuring some wonderful locations in your and very own backyard. this is your chance to find your heart in san francisco with someone special. we are here at the lovely and historic palace of fine arts,

located in the bustling marina district. originally built for the 1950's exposition, the palace is situated along san francisco's waterfront. it is ada accessible and is reached by the 28, 30, and 91 bus lines. with its rotunda, columns, uncut the reflecting waters against the eucalyptus trees, it is one of the most romantic settings for special dates, and memorable proposals. it is also a perfect spot where you can relax with that special someone while listening to the water and fountain in the lagoon. beautiful to view from many locations, and inside is an ideal place to walk around with your loved ones. the palace is the most popular

wedding location in the city park system. reservations for weddings and other events are available at strecpark.org. shakespeares' guard and refers -- has plants referred to in shakespeare's plays and poems. located near the museum and the california academy of sciences, shakespeares garden was designed in 1928 by the california spring blossom association. flowers and plants played an important part in shakespeares literary masterpieces. here is an enchanting and tranquil garden tucked away along a path behind a charming gate. this garden is the spot to woo your date.

appreciate the beauty of its unique setting. the cherry tree, the brick walkways, the enchanting stones, the rustic sundial. chaired the bards'w ro -- share the bard's words. the garden is a gem to share with someone special. pack a picnic, find a bench, enjoy the sunshine and let the whimsical words of william shakespeare float you and your loved one away. this is one of the most popular wedding locations and is available for reservations. shakespeares garden is 8ada accessible. this park is located at the bottom of a hill. it is a secret garden with an

infinite and captivating appeal. carefully tucked away, one block from the bottom of lombard street, it makes the top of our list for the most intimate picnic settings. avoid all tourist cars and parking hassles by hopping on the cable car. or the 30, 45, 41, or 91 bus. this garden was designed by a the landscape architect thomas church in 19 to -- 1957. grow old with me, the best is yet to be is inscribed at this gem of a park. a lush oasis anchored by gazebosanchoreddekcs, -- gazebos, anchored by decks. this is the place to tell your

family the love you share. reservations are available for this hidden gem. i am jamie hopper. until next time, don't forget to get out and play. for more information about reserving one of these romantic locations, or any other location, call 831-5500. this number is best for special events, weddings, picnics, and the county fair building. for any athletic fields and neighborhood parks, 831-5510. you can also write us. 501 san francisco, calif. 94117. or just walk in and say hello. and of course you can find more information and reach us at

sfrecpark.org.

>> could we get everyone to rise and please pledge -- pledge of allegiance. i pledge of allegiance to the flag of the united states of america and to the republic for which it stands, one nation, under god, indivisible with liberty and justice for all. mr. secretary? [roll call] >> quorum is present. >> ok. >> closed session? do we need a motion to go -- no, we're just coming out. >> coming out. >> ok. if there's any members of the public that would like to