>> good morning, everyone. my name is todd rufto of the workforce development program. it's great to be here at the san francisco museum of ice cream. i want to thank the entire team here for hosting us for this event. this is a special day. we are doing the fourth annual launch of the mayor's shop and dine in the 49 local shopping campaign. this is a really big deal because it is a partnership between a great many members of the small business community and the neighborhood throughout the city focused on helping san franciscans spend more money in our local commercial corridors and at small businesses in san francisco. but it is also an opportunity to celebrate the entrepreneurs that are making -- that keep san francisco strong, that are keeping the city thriving and vie brand. one of the things that i'm

really excited about and want to focus on today is the incredible partnership of all the members of the small business community that are here today. where are you, jason? raise your hand. hi, jason from shop small saturday. thank you very much for your partnership and continued klb ration. -- collaboration. we have mark quite thesing, regina dickendreezy, the council of district merchants has been a critical partner of ours as well. we have the council district of merchants here as well. juan of the things that we're really proud of and really inspired by is our mayor, ed lee. the mayor came to us four years ago, the office of economic workforce development and said i challenge you to create a program and campaign that gets more shopping done in our local neighborhoods. increase the amount of spending to support jobs and small businesses and also support taxes and the vitality of our

neighborhoods. and we, through the incredible work of mariane thompson and gloria chan, joaquin torres in the office of economic workforce development launched this program to do exactly that. to encourage and challenge san franciscans to do more in our small business community. mayor lee has done more than any mayor that i know to invest and support in small businesses, directing more money and investing more money than any administration in the city's history to support small businesses through the invested neighborhoods program, by launching a small business portal, by meeting constantly with our small business leaders and as a tireless advocate for the issues that they care about most. it is my honor and privilege to introduce mayor lee. [applause] >> thank you. thank you, todd. good morning, everybody. let me correct todd because i want to make sure you understood the challenge. i challenged him to find me more ice cream. that was the real challenge. and i'm really happy to be here.

at the ice cream museum. this is one of those innovative ideas, very unique to the city and, of course, they're getting booked up like crazy and we're in the heart of our shopping and union square and, of course, the chief and i already have enough chants. we need some opportunities to smile and, of course, we're about to jump into this speckle pool. forgive us if we have too much fun. the holidays are beginning. we're going to have lots of fun. i want people to not just come to the city but take advantage of really supporting the backbone of our business community and small businesses and people here, karen fled knows union square is at the heart of a lot of things that we do during the holidays. you have jeffries toys, my favorites. they're a legacy business in the city. and keep supporting them. [shouting] we'll have all of the different business associations that are working together with us.

but the experience is all about fun. safe fun. and that is why the chief and i will be doing a lot of things over the holidays to make safe shopper programs, to provide the safety level that people have. reduce the harm reduction program on our streets. make sure people, as many people can get off of our streets. while work on those hard things. in between those difficult, challenging things, we want to work with our business community to provide safe fun for the kids that will be here. thousands of kids over the holidays, families. people from all over the world that are taking advantage of this wonderful city that we have. and we're doing this with programs, yes, that we funded but we want to make sure that everything else is working for folks on the long-term. small businesss are so important to cities like san francisco. more than the backbone, they provide the innovative, the cultural diversity all over our neighborhoods. this is one big area.

but listen, shop and dine in the 49 is about shopping in all of our neighborhoods. allow them to give you cultural innovation, small business innovations, shopping small innovation because when people put their entire lives behind their small businesses, you should see the innovation that comes out of their ideas, their service, their good patronages of products and designs that are locally sensitive and culturally rich. wanted to say thank you to this museum for starting out their innovation. i think kids already have ice cream in them because they are jumping up and down before they come in. to our restaurants, our golden gate restaurant association will be very full this year. probably hard to get reservations. but persevere. use every app that you can or, like i do, walk in with a $5 bill or something and hand somebody. then they will give you a seat.

the old-fashioned way. but i know mark is excited because small businesses really are our engine and creating even more and they not only love our support, we love supporting them. but i want to emphasize shop and dine in the 49. go to that app. if you really want to have a lot of information about those stores. and we'll be on the streets to make sure everybody is safe and enjoying themselves. of course, this is thanksgiving. so, we're going to, just after this, we'll be handing out a lot of turkeys to people if their need. we have fire victims up north that are in need. we have people on the streets that are in need. i want to make sure that the spirit, the principles that we operate on, are right in front of us. right in the front of everything that we do, that we support, everybody that needs that help and that's why these

-- this is so wonderful because they are often the untold, unknown heroes that come out and do a lot of gift donations and support that never gets covered and i want the media to cover them. cover all of our small businesses as they really are the help that we want to have. so thank you very much, everybody. and shop and dine in 49. happy holidays. [applause] >> thank you, mayor. as the mayor said, this holiday season is about shopping local and shoppinging safe. it is my honor to welcome our fantastic chief of police, chief scott. >> thank you. [applause] >> good morning, everybody. i couldn't have said it better than mayor lee. [kids shouting] and this place is fun in here. i'm not a big ice cream eater, but my entire family is. i'm sure i will be here many times during the holidays. this is my favorite time of

year and it is my favorite time of year because the holiday season, thanksgiving, the holiday season, it brings out the best in communities. it is a time where we're selfless, we give, we come together as a community. and definitely shop and dine in the 49 is, i think, the way to go. this time last year, even before i got hired by mayor lee to be the chief here, we were here during this period last years and i remember walking around, basically walking around this area and just going to the different businesses and it was an experience. for those of you who have lived here all your lives, when you come here from another city and experience this great city, it is really something to behold. so, we want to make sure that that experience is shared and that people can do that safely. i have a couple of tips that i want to share with you. i have a long list. but i'm going to be very quick in reading -- rattling off this

list of safety tips. first of all, cell phones. we all have 'em. we all use them. and sometimes i'm as guilty of it as anybody else. i'm walking and texting and on the phone and i'm not paying attention to what i'm doing. take a minnesota pay attention to your surroundings. i know we're a cell phone generation. we live on these things but they can be distracting. it is really important when you are shopping, particularly going to the bank and the a.t.m., buying things for your family and loved ones, pay attention to your surroundings. there is nothing more important than vigilance. if we are to be a resilient city, there is some basic things that we can do. if you're using your a.t.m., block your p.i.n. number so it is not visible. really basic thing. but unfortunately we still have people if our society that will make a living and make a profit off of stealing p.i.n. numbers and then getting into your bank account and taking your funds. block your p.i.n. numbers. make sure you look at your surroundings when you are at

the a.t.m.. no matter what you are, look at your surroundings. if you are driving to your location, number one, public transportation is great here. take advantage of public transportation. but if you are driving, make sure you lock your car, first of all. make sure that you put things away that are visible. if you have a trunk, put it in the trunk. don't leave valuables if your car. we have a program we're calling park smart. it has been very successful. but that means to park smart. don't leave your valuables if your car for somebody else to take them away. the last thing you want to do have your hold day season ruined by somebody else breaking your car window and taking out the things that you work hard to provide your family and friends and loved ones. so park smart. the next thing, if you are shoppinging, make sure when you -- some people will shop and they'll go and load up their car and then go and shop. there are things you can do to prevent being an easy victim for that. if you are shopping, if you are

going to load your car, take the time to move your car to another location. because people that are going to prey on innocent people, they do watch what you do. so move your car around. i know it is a little bit of an inconvenience, but it does help. if you're walking around with packages and loaded up on the arm, again pay attention to your surroundings because you don't want to become easy prey. our city overall is a very safe city. but there are things that we can do to be resilient and individual lends and some of these things may sound like common sense. when you are caught in the moment of the day sometimes you lose track of what you are doing and you get distracted. the main thing is to pay attention. pay attention to what you are doing. if you do that your resiliency goes up and your vigilance goes up. the last thing is look out for your neighbors. if you see something, say something. the cell phones that i just

mentioned, be safe in doing so. but if you have a situation where you need to call 3-1-1 or 9-1-1, do that. 9-1-1 is an emergency situation. somebody is getting a, thated f you see a crime in progress, that's a 9-1-1 call. if your car gets broken into and there is no danger, that is a 3-1-1 call. we'll get there and take a report. or you can do that report online. i want to end this on a positive note. i started this with this season is all about giving, sharing and taking care of each other. i think if we do that, that is a resilient san francisco that we all know we can be. let's take care of each other and be a community and enjoy your holiday season. thank you very much. [applause] >> thank you, chief. as i mentioned earlier, the shop and dine the 49 campaign is a partnership with the small business community but also with other government leaders. it is my honor to introduce and recognize our s.b.a. district representive, fewly appointed just a couple of months ago.

come on up, julie. [applause] >> good morning. first of all, mayor lee and chief scott for your great support of the small business community. s.b.a. is really proud to co-sponsor, again, small business saturday with american express and women impacting public policy. they have been tremendous supporters of this initiative across the country. and i know jason and lynn are here today and we have a representative from american express. thank you for your dedication and your support of the small business community. we have been part of this -- or the small business saturday has been around since 2010 and it's really been exciting to watch this initiative grow year after year. last year was a record-breaking year with about 112 million consumers out shopping small and dining small across the country. they saw 68% increase in the

neighborhood champions can. i know this year with all this momentum and excitement, maybe fueled by a little sugar from the ice cream, that we can even beat those numbers. i'm looking forward to seeing everyone out and about on saturday. in your various communities. so why small business? i mean, we all know small businesses create jobs, they fuel the local economy, spark innovation. that's all true. but small businesses are more than that. they are actually what makes our communities unique. it helps us define our neighborhoods. so, when you support a small business, you are supporting your friends and neighbors. they tend to hire from a local community. they tend to support local initiatives. philanthropic events. so when these small businesses thrive, we all benefit. so, at s.b.a., of course, we're here to be your small business resource. so any small business loaners out there today, know that you have the skills and talent and ambition, but if you ever need

a little bit of help, s.b.a. is here to help you as well, where you need counseling, training, financial assistance, or you're looking for new opportunities such as exporting or government contracting. please remember to call upon us. but the message for the takeaway today is saturday. please go out, take your friends and neighbors and remind them it is small business saturday. go shop at your favorite local merchants, go dine at your favourite local restaurant and if you have out of town guests, this is the perfect time to show off all those fun places that you love and adore to patronize on a daily basis. so i encourage everyone to amplify this message and encourage all of your friends and neighbors to shop small and dine small. [applause] >> thank you, julie. as you all know, what this ultimately is about is about the small businesses and we're doing this to support them, to support their vitality in the city. it is an honor to be able to welcome up matthew lunn who's

the owner of jeffery's toys. now jeffery's toys was nominated by mayor lee as a legacy business. they have been around since 1938 in san francisco. and that is a really long time. i know matthew is going to explain a little more action their story. but i want to welcome you up there to tell that story for all of us. [applause] >> thank you. first up i want to say that my dad and my step mom are the owners of jeffery's toys. i'm here as one of the supporters of jeffery's toys. you know, when i was born, it was not -- it was pretty unusual that my parents owned the most family-run toy stores in the bay area. find that as a normal way to grow up as a kid. prison awesome when it is your birthday or a holiday, right? but my parents didn't start the toy stores, jeffery toys. my grandparents operated it before them and then my great grand parents are really the ones that started the toy stores. wow. what a great way to grow up.

all that creativety and play and uniqueness made me want to continue to live a life where i could play and be creative. and i ended up working at pixar at the very beginning when the studio began. on "toy story." no coincidence, right? [applause] [laughter] and you better believe when we needed to give reference on what toys would be in that film, you know the toy store we went to, we went to jeffery's toys "toy story" one, two, and three. i spends over half my life at pixar, which has been awesome. when i hear that the toy store was being closed down on market street, it broke my heart. i was like this cannot be possible in a city that is all about creativity and play and uniqueness. we can't lose jeffery's toys. that is when i came in and said to my dad and step-mom, there is no way we're letting this happen. and then with the support of the city, support of the mayor

and the legacy program, we were able to just open up our toy store once again in the city, just a couple of months ago. so, we think -- we think we can still safely say we've been here since 1966. but, you know, in a world of amazon and wal-mart and all this, people still want an experience. people still want to come in and be able to touch the toys, be able to touch the productses, to be able to have an experience. the same kind of experience you get when you see a film. right? people still want that. and in the city that is the most, in my opinion, the most creative, unique city in the world, we gotta have a toy store. we gotta have shopping and dining experiences that are one of a kind. so we're so happy to be part of this shop and dine in the 49 and, once again, since 1966, creating a fun place, a creative place for people to come and buy their toys. so, thank you. [applause]

>> in closing, i think matthew hit on a good point which isn't just about shopping or dining, this is about experiencing in the 49. i obviously believe there is no better place to spend the holidays, but also year round than here in san francisco. and on that note, on the note of experience, i think with the closing of this event, i think you are going to take us on a tour of the ice cream museum here and maybe the chief and everybody here can join the mayor and maybe we go and check out the sprinkle pole just down the way -- [laughter] and see everything that the ice cream museum has to offer. thank you for joining us today. thank you to all of our partners for your support. have a wonderful and safe holiday season. thank you. [applausit.

>> shop & dine in the 49 promotes local businesses and challenges resident to do their shop & dine in the 49 within the 49 square miles of san francisco by supporting local services in the neighborhood we help san francisco remain unique successful and vibrant

so we're will you shop & dine in the 49 chinatown has to be one the best unique shopping areas in san francisco that is color fulfill and safe each vegetation and seafood and find everything in chinatown the walk shop in chinatown welcome to jason dessert i'm the fifth generation of candy in san francisco still that serves 2000 district in the chinatown in the past it was the tradition and my family was the royal chef in the pot pals that's why we learned this stuff and moved from here to have dragon candy i want people to know that is art

we will explain a walk and they can't walk in and out it is different techniques from stir frying to smoking to steaming and they do show of. >> beer a royalty for the age berry up to now not people know that especially the toughest they think this is - i really appreciate they love this art. >> from the cantonese to the hypomania and we have hot pots we have all of the cuisines of china in our chinatown you don't have to go far. >> small business is important to our neighborhood because if we really make a lot of people lives better more people get a job here not just a big firm. >> you don't have to go

anywhere else we have pocketed of great neighborhoods haul have all have their own uniqueness. >> san francisco has to all >> all right, good afternoon, what a beautiful day it is in our city and every year around this time, we see more visitors who are coming to san francisco to shop. we are a destination shopping place for people and while everyone is shopping we want to make sure that you have a really great and enjoyable experience so today we'll talk go all the additional resources and things the city is doing to make sure that experience is the greatest one can you have and do your shopping for your family and all

the people you shop for and just last week, we actually had the lighting ceremony for the snow flakes and as we go in to the holiday seasons, there's several more events that will be taking place and most importantly, is to make sure while you are down here that you feel safe and that you really enjoy what you are down here for and so at public works department, we are going to be adding a lot more addition al resources here downtown especially from the hours from 11:00 to 9:00 you will see more street cleaners around here to make sure that you know when you walk around everybody is clean and your trash cannes are clean and we'll add some additional steam cleaning and night crews will be here making sure that the city is presentable for the next morning and so we're going to do everything we can to make sure the downtown area is nice and presentable and you will hear from our police chief he is going to talk a little bit about

safety and the man who heads this and the man who started this program 17 years ago when we started with nordstrom there was a small group started this during the holidays is no one other than our mayor ed lee, please welcome here. [applause] thank you, muhammad, mr. clean. you know the theme of course every year in association with our union square association our chamber of commerce were here today is that we want people to experience safe and clean holidays and so yes, we'll invite and union square attracts millions of visitors every year and they're not going to ever get less because this is just a center piece for our city and so we expect hundreds of thousands of people to be here over the next four weeks and it adds over $6 million just in the next four weeks to our economy and it works because our police

department is very alert and of course they're going to give a lot of hints out but people just have to be smart when they're bringing their families and their friends in from town down here just be alert and listen to every piece of advice that the chief, his commanders, his captains and staff because they're walking this beat along with all of our wonderful, beautiful, red embassadors that are behind us. [applause] and they're a delight to have and they've been growing over the years to accommodate all the families and people that are down here with information guides about where to stop and where to get the best bargains right and also, just being here at this winter wonder land i know karen is excited because this wonder land grew out of the need to have a place that was outside of the construction immediate zone or to change that zone for the holidays so john is glad to do this more tor yum and

we'll talk about extended construction later on and during the central subway construction, i think we used our innovation to really work together to invite people down here and hose up that construction for a period of time which starts now and won't end until after the new year but this is calm and quiet and you will hear less about construction and more about the voices of our family and kids and people just excited to run through here with all the activities on winter wonder land we're here to make sure it's not only safe but clean, welcoming environment, helpful environment and there were be hundreds of thousands of people down here thankful a wonderful fund and we're encouraging everybody to take advantage of this winter

wonder land and all the excitement that happens and also shop locally and make sure you spend time and all your merchant corridors is this is a center piece of it and it's also clean and fun and making sure everybody is safe so congratulations everyone, and for all those that are going to be visible, thank you because the visibility of the officers on the beat will calm everybody down and just be alert no matter what part of the city you are in and drive safely and don't drink and drive, thank you. >> thank you, mayor lee, we can't do all the great work we do without this partner is our fine san francisco police department they work with us and they make sure that we are all of us in the city are protected but most especially the work that the public works department does and i have to say for the

many years i've worked for city government, our chief who joined us the way he is running the department and changing things and everything is working better so i appreciate that and i appreciate that partnership you know, welcome to scott. [applause] >> good morning, thank you. so i'm going to repeat a couple things that have been said and first of all, this is my favorite of time of year because the mol day season is it about tradition and family and community and none of this can happen without us as a community i'm talking about city partners, the department of public works and the public-private partnership we have with the bids and the embassadors it has to work together so i want to talk about a couple things about our traditions and one of our

traditions that we want in this city and we must have is that when people come here from where they come from and they come here from all over the world, we want them to have a safe experience and a safe and clean experience and i was out here on saturday night with my family i had a great time and i got here too late for the beer garden but i was off duty. i was off duty and i missed the beer garden but he had a great time with my daughter and she brought a friend from out of town and it was a great time but more importantly, what made me so happy is that i saw the city working like it should be working. we had officers everywhere they were engage and we had people cleaning the streets and it worked like it was supposed to work so that's what we want to promote. we want to promote a tradition of safety, cleanliness so people enjoy their time when they come to san francisco and they enjoy the experience so they bring their families and their friends and couple of things of safety tips and some of this is basic and you will hear this repeated, we don't want anybody's holiday

season to be torn apart by being victimized of crime, so a couple of things, first of all, when you are doing what you do shopping or just enjoying the city, take a break from the cellphone if you are going to use it use it responsibly and pay attention to your surroundings i know this is a life line but pay attention to your surroundings i can't emphasize that enough. also, when you are shopping, when you carry around your package and when you are using the a.t.m., again, pay attention to your surroundings, if you are using your a.t.m. and putting your pin number in make sure you shield it so people can't steal your pin number and make sure if you are going to your car, that you don't leave your valuables open where people can see them and get to them and break in your car and steal what you worked so hard to buy and that is a basic thing but you would

be surprised just how many people forget to do that if you return to your car, get some thought to move your car to another location and sometimes people that are out to do harm they will watch you put your packages in the car and you resume your shopping and come back and your things are gone so make sure you do that and the mayor mentioned that we want people to have a safe experience when you walk across the street and a simple thing, obey the law , obey the traffic signals, don't cross against the red light, don't cross against the red hen this is a simple thing but you would be surprised how many people don't take that simple advice one of our goals here in the city is to reduce pedestrian and fatalities and that is a simple thing that will help in that regard and also if you are driving the mayor mentioned it, this is a season of festivities and there's a lot of spirits and a lot of good

spirits around but you don't want to do that and get behind the wheel of your car because that's not going to help anybody and it's probably going to hurt more than it helps so if you are going to drive, drink don't drive and be responsibility with your use of alcohol in terms of your shopping habits, it's always good to have someone with but, also with your packages if you happened to have packages mailed to you from where you are maleing them from make sure that you understand there are people that will steal your packages so i was at may see's so coming is delivered this week but i want to make sure i take precautions to let me neighbors know that things are coming or whatever so people will look at for each other. look out for your friends,

neighbors and watch out far each other and again this is a community season so it's all about caring about and looking out for others and being responsible in whatever you decide to do this holiday season so thank you. [applause] >> thank you as the chief said, awareness is everything so you should always be aware where you are at and what you are doing. if you need to make a phone call if it's an emergency, call 9-1-1 and if it's a quality of life call 311 and we'll respond. nothing happens without the partnership of the community and the next person i will introduce i've had the pleasure of working with throughout my time at public works but her work in the private sector forming many of the community benefits district and they create the embassador program that we see here that is

here to help people but they also make sure that the areas are clean, they make sure they're free from graffiti and 9 downtown is pren able and welcome from the business improvement district. [applause] >> thank you so much and welcome everyone inform union square and our second annual winter walk we're so delighted to have you here and i'm executive director of the union square business improvement district and we strive to create a positive experience for all the visitors who come down here and clean and safe is our montra during the holidays. i would like to thank the mayor ed lee for your leadership on clean and safe issues all year around and muhammad may have mentioned i had the pleasure of working for mr. lee at the maintenance yard so we were cleaning up the streets then and we're still cleaning up, right mayor? and i had the opportunity to

work with muhammad at the yard and still today and muhammad, thank you for your partnership year around and this area has never looked better and we thank you so much for sending the fix- it team down here we've been working with sandra and paint the polls and remove unwanted furniture from sidewalks and paint crosswalks and it should look really great for the holidays down here so thank you and of course, we have beautiful hanging baskets now thanks to muhammad and the gateway here to union square which is never looked better with the holiday lights so thank you and last but not least, i can't forget our partnership with the san francisco police chief chief scott has been an incredible partner this year giving us additional beat officers we're up to eight officers that walk the beat every day work very closely with all of our embassadors here in red to create a strong public-private partnership together so we believe we may have some funding coming through my staff has worked hard on filling out paper

work to also allow for police officers, if i say that and everyone collectively cross your fingers on that one so, good news to come and it is my pleasure to lead the staff here of our public safety hospitality and cleaning embassador standing right behind me in red so look out for them during the holidays and they're here to answer questions and point the direction to tourists to shops and restaurants and let them know where they're going and they help with quality of life issues and they wipe off from gee tee and they sweep and paint and hmm the city comes through and additional resources on the cleaning side on the safety side it's just amplifying our effect even that much month sore we can make union square shine so come on down for the holidays here in union square, shop, enjoy the restaurants and the winter walk will be opened every day from now until new years from 8:00 a.m. to 9:00 p.m. we have two beer gardens this year we've got

food trucks as you can see behind me and reindeer scooters bring the family down and, shops so come down and enjoy a wonderful, safe, holiday season. thank you. [applause] >> thank you are, karen. and outside of the shopping season, there's a lot of projects on the drawing board and if you have gone down to holiday plaza you might see plantings down the rail and there's decorations that we will put up and they're getting ready to do work on the tunnel so it's a project the public works department is in and the better market street the improvement for market street we hope will break ground on but there's a lot of opportunities and lots of designs and lots of work that the whole city family is doing and in closing i want to thank mayor lee for all his leadership

that he brought to san francisco you know, i have worked for mayor lee for 17 years but what mayor lee has brought to our city is really all the city departments talking to each other, working with each other and doing team work together we make a lot of progress so mayor lee i want to continue to thank you for your leadership and bringing us all together and really you know no lines all of us in one place and trying to make the city a better place for everyone. so that will conclude our press conference and enjoy your shopping and this is the season and come down here and there's the winter gardens, there's union square, there's all these beautiful shops here and spend some money and enjoy the holiday season. thank you very much. [applause]

>> manufacturing in cities creates this perfect platform for people to earn livelihoods and for people to create more economic prosperity. i'm kate sosa. i'm cofounder and ceo of sf made. sf made is a public private partnership in the city of san francisco to help manufacturers start, grow, and stay right here in san francisco. sf made really provides wraparound resources for manufacturers that sets us apart from other small business support organizations who provide more generalized

support. everything we do has really been developed over time by listening and thinking about what manufacturer needs grow. for example, it would be traditional things like helping them find capital, provide assistance loans, help to provide small business owners with education. we have had some great experience doing what you might call pop ups or temporary selling events, and maybe the most recent example was one that we did as part of sf made week in partnership with the city seas partnership with small business, creating a 100 company selling day right here at city hall, in partnership with mayor lee and the board of supervisors, and it was just a wonderful opportunity for many of our smaller manufacturers who may be one or two-person shop, and who don't have the

wherewithal to have their own dedicated retail store to show their products and it comes back to how do we help companies set more money into arthur businesses and develop more customers and their relationships, so that they can continue to grow and continue to stay here in san francisco. i'm amy kascel, and i'm the owner of amy kaschel san francisco. we started our line with wedding gowns, and about a year ago, we launched a ready to wear collection. san francisco's a great place to do business in terms of clientele. we have wonderful brides from all walks of life and doing really interesting things: architects, doctors, lawyers, teachers, artists, other like minded entrepreneurs, so really

fantastic women to work with. i think it's important for them to know where their clothes are made and how they're made. >> my name is jefferson mccarly, and i'm the general manager of the mission bicycle company. we sell bikes made here for people that ride here. essentially, we sell city bikes made for riding in urban environments. our core business really is to build bikes specifically for each individual. we care a lot about craftsmanship, we care a lot about quality, we care about good design, and people like that. when people come in, we spend a lot of time going to the design wall, and we can talk about handle bars, we can see the riding position, and we take notes all over the wall. it's a pretty fun shopping

experience. paragraph. >> for me as a designer, i love the control. i can see what's going on, talk to my cutter, my pattern maker, looking at the designs. going through the suing room, i'm looking at it, everyone on the team is kind of getting involved, is this what that drape look? is this what she's expecting, maybe if we've made a customization to a dress, which we can do because we're making everything here locally. over the last few years, we've been more technical. it's a great place to be, but you know, you have to concentrate and focus on where things are going and what the right decisions are as a small business owner. >> sometimes it's appropriate to bring in an expert to offer

suggestions and guidance in coaching and counseling, and other times, we just need to talk to each other. we need to talk to other manufacturers that are facing similar problems, other people that are in the trenches, just like us, so that i can share with them a solution that we came up with to manage our inventory, and they can share with me an idea that they had about how to overcome another problem. >> moving forward, where we see ourselves down the road, maybe five and ten years, is really looking at a business from a little bit more of a ready to wear perspective and making things that are really thoughtful and mindful, mindful of the end user, how they're going to use it, whether it's the end piece or a he hwedding gown, are they going to use it again, and incorporating that into the end collection, and so that's the direction i hear at

this point. >> the reason we are so enamored with the work we do is we really do see it as a platform for changing and making the city something that it has always been and making sure that we're sharing the opportunities that we've been blessed with economically and socially as possible, broadening that >> hi. welcome to san francisco. stay safe and exploring how you can stay in your home safely after an

earthquake. let's look at common earthquake myths. >> we are here at the urban center on mission street in san francisco. we have 3 guest today. we have david constructional engineer and bill harvey. i want to talk about urban myths. what do you think about earthquakes, can you tell if they are coming in advance? >> he's sleeping during those earthquakes? >> have you noticed him take any special? >> no. he sleeps right through them. there is no truth that i'm aware of with harvey that dogs are aware of an impending earthquake. >> you hear the myth all the time. suppose the dog helps you get up, is it going to help you

do something >> i hear they are aware of small vibrations. but yes, i read extensively that dogs cannot realize earthquakes. >> today is a spectacular day in san francisco and sometimes people would say this is earthquake weather. is this earthquake weather? >> no. not that i have heard of. no such thing. >> there is no such thing. >> we are talking about the weather in a daily or weekly cycle. there is no relationship. i have heard it's hot or cold weather or rain. i'm not sure which is the myth. >> how about time of day? >> yes. it happens when it's least convenient. when it

happens people say we were lucky and when they don't. it's terrible timing. it's never a good time for an earthquake. >> but we are going to have one. >> how about the ground swallowing people into the ground? >> like the earth that collapsed? it's not like the tv shows. >> the earth does move and it bumps up and you get a ground fracture but it's not something that opens up and sucks you up into haddes. >> it's not going anywhere. we

are going to have a lot of damage, but this myth that california is going to the ocean is not real. >> southern california is moving north. it's coming up from the south to the north. >> you would have to invest the million year cycle, not weeks or years. maybe millions of years from now, part of los angeles will be in the bay area. >> for better or worse. >> yes. >> this is a tough question. >> those other ones weren't tough. >> this is a really easy challenge. are the smaller ones less stress? >> yes. the amount released in small earthquakes is that they are so small in you need many of those. >> i think would you probably

have to have maybe hundreds of magnitude earthquakes of 4.7. >> so small earthquakes are not making our lives better in the future? >> not anyway that you can count on. >> i have heard that buildings in san francisco are on rollers and isolated? >> it's not true. it's a conventional foundation like almost all the circumstances buildings in san francisco. >> the trans-america was built way before. it's a pretty conventional foundation design. >> i have heard about this thing called the triangle of life and up you are supposed to go to the edge of your bed to save yourself. is there

anything of value to that ? >> yes, if you are in your room. you should drop, cover and hold onto something. if you are in school, same thing, kitchen same thing. if you happen to be in your bed, and you rollover your bed, it's not a bad place to be. >> the reality is when we have a major earthquake the ground shaking so pronounced that you are not going to be able to get up and go anywhere. you are pretty much staying where you are when that earthquake hits. you are not going to be able to stand up and run with gravity. >> you want to get under the door frame but you are not moving to great distances. >> where can i buy a richter scale? >> mr. richter is selling it. we are going to put a plug in

for cold hardware. they are not available. it's a rather complex. >> in fact we don't even use the richter scale anymore. we use a moment magnitude. the richter scale was early technology. >> probably a myth that i hear most often is my building is just fine in the loma prieta earthquake so everything is fine. is that true ? >> loma prieta was different. the ground acceleration here was quite moderate and the duration was moderate. so anyone that believes they survived a big earthquake and their building has been tested is sadly mistaken. >> we are planning for the bigger earthquake closer to san francisco and a fault totally

independent. >> much stronger than the loma prieta earthquake. >> so people who were here in '89 they should say 3 times as strong and twice as long and that will give them more of an occasion of the earthquake we would have. 10 percent isn't really the threshold of damage. when you triple it you cross that line. it's much more damage in earthquake. >> i want to thank you, harvey, thanks pat fo coffee. >> how many agencies does that take in order to convert a parking lot into affordable housing in the middle of the

tenderloin? well no longer 7, of course, tndc of course, the mayor's office of housing, of course, the incredible financing organizations that came through the department of hud enterprise came in indicating to construction their compressed be contracted so all the agencies came together with tndc working with the community making sure at least one and 13 unit get built all accountable jobs are another stake and certificate of preference and having the schools and community they're all at stack if we can't get in housing built i'm here to thank everybody for putting this together and making sure wear on our way to do more housing that by the need and build the kind of housing housing for everyone but in particular the hardest

thing to build 100 percent - even if a parking lot so many fencing mechanisms to meet the champion >> (clapping.) >> sew mr. mayor i think what is really special about this project the fact over 60 percent will think two bedrooms and three bedrooms apartment we know there a sdaerth of family housing no inform has an incredible impact on the economy and, of course, on the communities if you can't have families that work here afford to live in the city they living live and work we have much, much more to do across the country to make sure we're housing the middle-income and working-class this supplement will help to solve the problem thank you for making that neighborhood healthy and congratulations to tndc for

the groundbreaking this

>> good afternoon and welcome to the land use and transportation committee meeting of the san francisco board of supervisors. i am the actinging chair k aaron peskin, joined on my left supervisor katie tang and siting in for today's meeting, supervisor jeff sheehy, our clerk is ms. alyssa samara. do you have any announcements? >> yes. please make sure to silence all cell phones and electronic devices, completed speaker cards and copies of any documents to be included as part of a file should be submitted to the clerk. items acted upon today will appear on the december