moment to acknowledge the team that worked on this ordinance. it was quite an amazing group of people. jack macy and his tremendous ability to problem solve and research. his leigh, alexa -- his colleague, alexa. i want to give out a shout out to charles, who steered us continually and was mag a magnificent. i was to comment neha, and even when things get hairy, she managed to find a path forward, listening carefully to what we were trying to achieve and then finding the legal path forward, so i'm grateful for your leadership and your tenacity,

charles, jack, and alexa, who's not here. thank you. >> thank you, president bermejo. i think this is a great ordinance. i think this is all great work, as debbie said. it's the product of a great team, and i think even more than that, it illustrates so many things that are terrific about this department, creativity when faced with a problem, the willingness to really push the envelope. the solid partnerships you all have with so many people and organizations in the community, the outreach work you do, and the leadership role that you take. i have a couple of comments on the ordinance, which -- >> the resolution? >> the resolution, yes, thank you, which anthony has told me

i should go through and then hand him my piece of paper. one thing that's not on my piece of paper which i would like to have raised for your consideration is adding a new paragraph, which i hate to write these things here, and maybe we don't have to, but i'm wondering whether we should have a paragraph that addresses the controversy that both of you referred to, and that was illustrated by this morning ease chronicle, a -- this morning's chronicle, a paragraph that talks about the extensive efforts that you all have -- that have preceded the ordinance to work with the business and disability communities. the -- as a result of which there are exceptions for medical needs, for example, as well as the fact that there's at least a year that people have to prepare for the

imposition of the actual ban. i think that such a paragraph would strengthen the resolution. and then, if my colleagues don't mind, could i just go through these few? they're really not that many, particularly if you consider that i'm the one that's suggesting them. >> and commissioner wald, if i may, i just clarified by the deputy city attorney that we do need to write the amendment now. >> i know we do. >> okay. >> i know we do. i said i hate that we do that. perhaps somebody could write it for me? so on page 1, and line 15, i'm troubled by the expression marine plastics. so me, that sounds like something -- like it sort of

belongs there. i think it should be changed to read plastics in the marine environment because we are, after all, talking about trash. >> that -- that works for me. >> on page 2, and line 1, where we refer to areas impacting urban runoffs, i would just refer to say, a study of street litter that contributes to urban runoff or something like that. in line 3 on page 2, the word fifty should be replaced by the number 50. i don't like to give charles extra work, but i had a lot of problems. i had to read the whereas that begins on-line 16 several

times, and i think we could take it -- >> a question. what -- what's the beginning of that sentence so we know -- >> it's line 16, whereas, fluorinated chemicals. and then, page 3, line 17, where it says what the ordinance does, i think it would be clearer if it says the ordinance ensures that no person may sell or distribute any food ware that is not verified through third party certification to be free of fluorinated chemicals, as opposed to any food ware that

is not fluorinated chemical free and verified. no person may sell or distribute any food ware that is not verified through third party certification to be free of fluorinated chemicals. i don't mean to change the intent of any of these things by the suggestions that i make. i -- i just think that for people who know even less than i know about this topic, which is not very much at all, that some of these suggestions would make it easier for them to understand what it is we are talking about. and that's my list.

>> while charles is writing -- [inaudible] >> thank you. charles is writing the amendment or -- >> president bermejo, may we move to public comment as we do the rewriting? >> sure. any other comments from our commissioners first? >> do you want my help? >> okay. commissioner ahn? >> just a brief comment. it hasn't escaped my attention, actually, the implementation of this ordinance around boba tea. i know the original roll out was around boba guys, which i thought was very good. but recognize there is a higher cost to pom coastabcompostable

would just urge you to be diligent in your outreach to immigrant communities. >> sure. i appreciate your comment. i think there's been some press or some concern around the availability and how so many people are switching. and we would take that into consideration. if there's just a backlog and one's not able to get a suitable boba alternative, you know, we would give people that time. we -- in our experience with other ordinances, a lot of players that come forth once they see that it's not going to be san francisco, other jurisdictions as well, you'll see a lot of scaling up. with scaling up, costs will come down, as well. so you know, i think they're -- there's going to be a period of time they're going to want to

look at different alternatives. i know they are already doing that. it's interesting, there's even new players coming forward that have ideas that they can provide, reusable straws and provide a washing service for them, so that can certainly be something that might work if it's on-site consumption. off-site's a little bit trickier, but there are even reusable programs for people taking stuff off-site, so i think there are different options, and we would track those, work with, you know, various players and certainly work with the -- you know, the various businesses that are affected. >> commissioner sullivan? >> that was also my question, that i was going to ask about the boba tea purveyors, but you've already covered it, so

thank you. >> any other questions from commissioners? director raphael? >> yeah. i was just going to say with the boba, it was interesting because we had our presentation at the boba tea place, and the owner was thinking creatively about how they'd address this issue. they take such pride about the ingredients of their bobas and how sustainable they are and local. and so for him, it was just the latest challenge of i haven't figured it out yet, but i know i can. there are a lot of reusable boba straws that they were giving out to gifts as people, and we hope they will have their reusable boba straw in their backpack or purse. i have mine, so it's just a change of habit.

it's clear for a boba, a straw is a part of the drink, so it's not so much eliminating the straw but finding an alternative. and they were excited to try, and we're excited to work with them, too. this is -- as jack said and as you all know, san francisco is not alone in this. this ban on plastic straws is far and wide, and so the -- i believe in the power of capitalism, and i believe that when there is a gap in the market, somebody will rise up to fill it. >> this is for sure true. i wondered if because -- if this is also a movement, and it's not just in san francisco. you read about it, you hear about it, who is opposing something like this? for instance, the restaurant association, and how do we -- if there are people who are opposing or organizations, what kind of outreach are we doing to them or can we do, as maybe

in an ambassadorial role as commissioners, to give good information out there and sort of preach the gospel of no plastic straws? >> yeah. well, there were a lot of meetings that me and the supervisor tang held with different players, and there was some concerns raised initially by the restaurant association and chamber. they've come around to support it. i think it's really a matter of talking through and say our approach is one of helping businesses comply, showing them the alternatives, giving them the time they need and reaching out which is sort of how we've done our other ordinances. this is a business, but it's also what consumers can do and sort of promoting that. so where you have the opportunity to kind of encourage people to think about how they can reduce their impact, bring their own, debbie

was saying the people get into the habit of carrying straws, that is a good example. i think it's an amazing amount of material that's being generated. we estimate 1 million straws are being used in the city every day, and there's on the order of 300 million disposable cups being used in the city every year. just the quantities are so dramatic, so i think there's really some huge opportunities for us to reduce the impact. when he with think about zero waste, we think about the old mantra, reduce, reuse, recycle, compost. that's something that gets to more of a cultural change and a shift in attitude and perception, so we just need to kind of help walk the talk, i guess. thank you. >> thank you. director raphael?

oh, commissioner wald? anthony? >> all right. president bermejo, i've consulted with policy and communications sector, with the two suggested amendments. so besides those proposed amendments by commissioner wald, we propose, on page 2, line 18, after the word grease, to start a new whereas that says, whereas fluorinated chemicals are extremely persistent in the environment, leach into the environment and into food. the second -- the second proposal, commissioner wald, would be to, on page 3, after the final whereas, before the resolved, to add one additional whereas clause, whereas efforts to work with the disability community have resulted in

kpemss for people with disabilities and medical needs and allows people one year to prepare for the ban, therefore be it resolved. okay. that's resolved. okay. that's ibe it resolved. okay. that's it? okay. so the other amendments are, just to go through them all, on page 2, line 15, remove the word marine, and after the word plastics, add the in the marine environments. the other is on page 2, line 1, after the word litter, that contributes to. on page 2, line 3, replace the word fifty with the number 50. so we have added the changes. on page 3, line 17, after the

word that -- after the word not, to replace it with verified through party certification to be free of fluorinated chemicals. and then, the addition of that additional clause about the business and disability community. you're welcome. public comment. >> yes. we have one request for public comment, at this point, from lawrence carter long, disability rights education and defense fund. >> good evening. >> good evening. >> how are you? thank you for taking my comment. i hadn't actually planned to speak, but these issues seemed to be rising, so i appreciate the opportunity to give some insights. a month ago, i didn't think about straws. i don't use straws. i send them back every time

they're offered to me, but as the communications director of a national disability rights organization, i started getting phone calls, both from consumers, from businesses, from news organizations about these proposed bans that are rolling out across the kroo and indeed internationally, and i think there's a lot that san francisco can learn from the mistakes that have been made in other cities. for example, seattle. first, it proposed the ban a year ago. they found that it was unworkable -- ten years ago. i'm sorry. ten years ago, they found it was unworkable, and then, just recently, a few months ago, decided to implement that ban on july 1. they had their own disability policy commission that is designed to assist in making these decisions. that's why it is there, who were never consulted before the law was implemented. and then, they had to scramble. they had to deal with people

like me going on n.p.r. and calling them out, right? we've had places like p.b.s. news hour, calling, asking about bans in los angeles and new york city. they are now faced with rewriting that ordinance. here, there's some questions that have been brought to my attention that my community has. the ordinance says, strict compliance is not required where it would interfere with accommodating medical needs. okay. on the surface, that sounds fine. but we've got to ask, who is doing the accommodating? how are they doing the accommodating? we also have to wonder, how are we going to ensure that everyone who needs a plastic straw for the time being can get one? how is a person supposed to show that they require a straw due to medical needs?

are we going to tell people to get a prescription to go to mcdonald's? what does it mean? the devil is in the details here. no other constituency is required to bring their own cup, their own cutlery, or their own doggie bag. it's ironic to me that 28 years ago this week, on july 26, the americans with disabilities act was passed, saying that americans with disabilities have the right, the same right to life, liberty, and the pursuit of happiness. we should not be faced with these additional burdens. an option is not a mandate. may does not equal must. we cannot -- because we didn't think it through, put an undue burden on the disability

community on people who were left out of the initial conversations. so please, i implore you before these things are implemented that we give firm, concrete and specific answers to these questions before implementation, because i can tell you, we all love hurdles, too. but we don't want to roll back the protections that we've fought for in that process. next july, i want to be standing on these stairs with us in celebration of this going into effect. i can't do that. the disability community can't do that unless we're considered, consulted, unless you learn from our insights, our expertise and our experience in making these decisions. thank you very much. >> thank you. any other public comment? okay. we can move onto a motion for

the resolution. >> i'll move approval of the resolution as edited. >> so moved. second? okay. it's been moved by commissioner sullivan and seconded by commissioner wald. all in favor? [voting] >> any opposition? any abstensions? great. the motion carries. [inaudible] >> anthony, item 12. >> clerk: the next item is item 12, announcements. this item is for discussion. >> commissioners, any announcements? any public comment on announcements? we want to be thorough.

neha's here. okay. next item. >> clerk: the next item is new business, this item is for discussion and possible action. >> good evening, commissioners, charles sheehan, policy manager. next meeting is september 24, so a little bit to go. we will be reviewing the green report and the pesticide list. and we're working on the joint meeting with the commission on the status of women. we want to bridge the global action climate summit with the bay area women's summit that's happening here in december. the date for the joint meeting is october 24 at 4:00 pm m., so please hold that for your calendars. we're still working on a location for that joint meeting, so if you do have any

ideas, let anthony know. the next policy committee meeting is august 6, and the next operation committee meeting is october 17. >> commissioners, any questions? any public comment? we hope to see you on those dates. okay. next item. >> clerk: the next item is item 14, adjournment. the time is 7:27 p.m. >> okay. we are adjourned. i can hit this [ gavel ]. >> thank you. and thank you for the comments. thank you for everybody who's still here to listen to the really important information that is being presented today, and thank you for the last public comment, and those are heartfelt words, and certainly will be taking them into consideration. thank you. have a good night.

[applause] >> the hon. london breed: hi, everybody. i am so excited to be here today to sign my first budget as mayor. thank you all for joining us today. today's budget is really a team effort. it involved so many of you here who made this possible coming together to put together what is going to be, i think, one of the best budgets to implement what we know are our priorities so we can see change on our streets here in san francisco every day. i'd like to thank our board president, malia cohen, who's here today to lead the budget process along with members of the budget and committee,

supervisor stefani, supervisor fewer, and supervisor yee. and i'd also like to thank members of the board of supervisors who are here today. supervisor mandelman, supervisor brown, supervisor satisfy tang, a safai, and supervisor tang, and all the budget and legislative analysts who will be fighting me, and the director of the mayor's budget office, kelly ki kirkpoint rick. yes, you can give all those people a hand. [applause] >> the hon. london breed: you know, these are really challenging times for our nation, and we have a federal administration pursuing an agenda that threatens our core values and dismantles programs for people that we know that

need them the most. but this is not the first time that san francisco has faced threats from the federal government and sadly won't be the last. now more than ever our city must respond by protecting our values, protecting our residents and making smart investments for the future of our city. this budget is a clear reflection of our priorities, a clear demonstration of how we will invest our process perin making sure that there is equity and inclusion. and we are happy to be here today at bishop swain community house because my top priority as mayor is homelessness. we need to get people out of tents, off the streets and into the care and shelters that they need. and bishop swain, a permanent -- we'll just let that go by. we're going to ban helicopters

in the city. this will be a permanent housing site for formerly homeless individuals does exactly what we want to see happen in our city. i met earlier with some residents here, and it is clear that our problem with homelessness is not intractable. budget investments like the ones we are making today change people's lives. michael, who i met here, was homeless for three years, sleeping in his van, living on the streets, sleeping in golden gate park after he lost his job of 14 years. he is now housed and living a great life. [applause] >> the hon. london breed: brenda is here today, as well. -- oh, brenda, is it okay? i better not tell your age.

homeless for four years before being connected to bishop swain by the sanctuary, a 24 hour shelter in the south of market neighborhood, these two examples are what happens when we provide a safe environment and permanent, supportive housing where we can make real progress. and the budget includes $60 million in new funding for critical homeless services and programs which will include 430 new permanent supportive housing units over the next two years. now we know it's not enough to get people indoors. once they get the care and the assistance they need, we are committed to providing permanent, affordable housing and doing more to make sure we ensure housing in our city. $4.4 million will go to operate a navigation center

specifically for transitional age youth -- that's young people between the ages of 18 and 24. $12 million is allocated to expand rapid rehousing programs for youths and adults, and $2 million will go towards creating two access points to families and residents struggling with homelessness. additionally, this budget will fund four new navigation center facilities, including one that specifically works with women and expecting mothers. these navigation centers go beyond the traditional shelters in offering intensive counseling and services to help people break the cycle of addiction, poverty and homelessness. we're investing $6 million to create a dedicated street medicine team, a first in the

nation program, to bring treatment directly to people suffering with addiction on our streets. finally, we know the best way to fight homelessness is to keep people housed in the first place. this past election, voters approved proposition f, which provides a right to counsel for tenants who face eviction, and i'm proud that this board and this mayor is investing $5.8 million to fund this program. [applause] >> the hon. london breed: additionally, we are reviewing our -- renewing our commitment to creating and preserving affordable housing by investing more than $800 million to construct and preserve over 3,000 units of affordable housing. while we work to help our homeless population into care and shelter, it is clear that the daily conditions on our

streets are unacceptable. i'm committed to cleaning up our city. i want people in san francisco, when they walk out the door, to feel the difference when they step outside. this will take a focused, sustained effort, and we're making the investments to make this happen. in addition to the $67 million that we are currently spending on street cleaning, $13 million in new funding over the next two years will go to fund comprehensive efforts that will help make a difference. 44 new neighborhood cleaners, split across all of the districts here in the city so that no provider is upset about getting their fair share. we are opening five new pit stops, and we're expanding the hours so people have rest rooms to use rather than using our streets for that purpose. and we are expanding our efforts in cleaning up needles. that is going to be so

important to the cleanliness of our streets and the quality of life. i also recently announced that we are going to be investing another $725,000 for the fix-it team. these are really neighborhood-driven project that's can help make the neighborhood better based on feedback from community members. this is all a part of making our community safe and making our communities clean. this budget includes a strategic plan that will deploy 250 new officers on our streets. over the next two years, you will see more foot patrols throughout the city and additional officers will be added to help address violent crime and property crime. this budget also includes $1.7 million in funding to implement the 272 reforms recommended to our city by obama's department of justice.

and we are adding, because supervisor president cohen is making us do this because of her leadership around police accountability, another $1.5 million to create four new positions at the department of police accountability. when i was on the board of supervisors, one of my proudest accomplishments was helping address our ambulance crises. but today, there are still emergency response issues we know we need to tackle. we're adding personnel resources to the 911 emergency dispatch center to ensure that san franciscans get the immediate help they need, especially when there's an emergency. we're investing $1.5 million in funding for the fire department to staff a medical assistance response team to quickly respond to medical service calls in the tenderloin areas where we know there is a high call volume for those services. all of these investments equal

one thing: positive change for yo our residents, and i am optimistic that we are going to be able to make these changes together. when you walk the streets, you will feel the difference from our neighborhood cleaning group, our mental health and homelessness investments meaning better and quicker response to people who are in crises on our street. this budget investment means more police officers in our neighborhood, more beat trained with 21 century policing. and our significant spending on affordable housing reinforces my commitment to affordable housing in san francisco. this budget represents our values for a safer, cleaner, more equitiable city. i keep saying this. we all want to make a difference. i love this amazing city. many of us who work for the

city and these nonprofits, we know how hard it is to get our city to a better place. we want to do that. we want to focus on making san francisco, and these dollars, invested right are the first steps to help us get to that better place, and i am excited to be signing this budget, and i'm going to be even more excited when i see this money being put to work on the streets of san francisco so that each and every san franciscan can feel the difference for a cleaner, safer, and more beautiful city. with that, i'd like to turn it over to the president of the board who is also the finance chair for this budget, supervisor malia cohen. [applause] >> president cohen: thank you.

hi, everyone. what city would we be in if there were not the occasional hecklers. you heard the remarks from the mayor. she talked about how the budget was going to be spent, and i want to spend a couple minutes talk about the process that we went through that brought us to where we are today. first of all, this is an $11 billion budget. it's a reflection of the city of st. francis, a city that we both grew up in. this budget is supporting the city's most vulnerable with passion and dignity and also helps us solve some of problems that we are facing. it's the result of a robust, transparent, and inclusive process with an open and often vigorous discussion around our priorities. what i'm most proud of are the investments reducing

homelessness, and i want to acknowledge our guests here. thank you for allowing us in your home today. and i also want to call out that we are champions of public safety for all citizens, and we are also committed to making sure that our streets and our parks are clean, that they are safe, and i'm proud of our commitment to serve the residents of all of san francisco. so some of you may remember previous budget processes as being bruising, yes? no? yes, says ben rosenfeld. bruising and somehow contentious and somehow would draw the ugliness not out of only department heads, not only out of elected officials, but also our advocates. i'm just being honest here. the mayor talks about how she was excited to be signing our first budget, i'm excited to be signing my last budget. now i'm grateful that i was

given the opportunity to chair the budget and finance committee, and it truly has opened my eyes on the entire internal workings of local government, but also, many things were revealed to me last year that i set out to correct this year, one of which is how we evaluate the departments that are making requests. and for what reason are we not more policy driven? so my goal, along with my legislative team, headed up by sophia kitler, our goal was to take out the politics of the budget process and really infuse the policy access of how we are driving our budget. and i think we created a budget that was more transparent, that created robust, in depth, and thoughtful policy conversations that helped shape why we do what we do. i mean, in essence, we're all public servants. most of us took an oath to be here, but we are serving because we believe in the work that we're doing.

we believe that we are given an opportunity to help people and have a -- to help them have a positive impact on their live, and we cannot ever lose that focus. and sometimes, it gets lost, so what we set out to do was to have a stronger, more transparent and more democratic process. we wanted to make sure that we are funding our greatest needs and investing in the most effective programs. you see this is a unique process because if you recall, the budget actually starts in september. many people don't know that, but the process starts in september, and last september, it started with ed lee. he gave a directive to his department heads, he gave some rules on some constraints, on where -- and where the budget priorities should be, and then, by december, department heads have an idea on where they're going. they submit this budget -- excuse me. to ed lee has his hands on this budget. and then, you may recall, he had an untimely death. and so then we were placed in a

chaotic state. mayor farrell made the presentation on june 1 on the budget. he had his fingerprints on this budget. so now we are going to be celebrating signing of abudget that has the fingerprints of our mayor london breed. that is a moment in our history. we need to celebrate this because we are resilient. we are resilient, and we didn't do it alone. there are certain parameters that people like kelly kirkpatrick and ben rosenfeld helped put into place. what we did was we took an entire comprehensive list of requests from all across the city, $140 million that my colleagues had, that departments had, that advocates had. instead of making this list secret, we made it public. we put it on the website and we made it available to everyone. and i think that helped

demystify the process for process. what we also did, we had long, multidepartmental meeting to understand not only what we had funded in previous years but also how we are doing in those areas. are we, as a city and are we as a department, meeting our mark? or are we continuously throwing money out there, trying and hoping to meet our mark? so we introduced some metrics that we're going to be implementing -- i hope, in the future. i will not be here, so i'm going to look at my colleagues to do that, to make sure we are doing a good job to fund programs that are solid and help us solve major problems that we have identified, such as homelessness, such as the cleanliness of the streets. we use this as a framework to evaluate the budget's proposed budget, and so we were asking critical questions such as how do these investments make

further the priorities of the department? are the investments missing anything? as we know, the june budget season has always been a chaotic time where the community benefit organizations and frankly those front line people that are working directly on the ground have come to the budget to ask for additional funding. i'm proud to say nothing was cut. the list of budget that the mayor presented to you is an expansion of good things. i at this point would be remiss if i did not think carmen chiu, the assessor recorder who was instrumental in bringing in the funds so we could have the benefit of spending it. this has been an iterative process. i would like to just call out the committee, the budget and finance committee, the vice

chair sandy fewer, supervisor yee, supervisor stefani. i also want to recognize supervisor sheehy because he had a significant role in shaping this as well. jon givner, our deputy city attorney giving fantastic advice. i say a fantastic sparring partner when you spar with him, and ben rosenfeld, who has been our rock. he gives solid and sound advice. and kelly kirkpatrick, a wonderful woman who stepped up in the absence of melissa whitehouse and has now been donned the queen of the budget -- budget team. i also want to recognize harvey rose because harvey rose is a critical entity in the process of the budget because he takes out the politics, and he just goes straight to the numbers and goes straight to the crux of the issue, and he squeezes,

sometimes bloods comes out of this process, but he squeezes dollars and cents that allows us to begin the discussion on how we can add to the budget priorities laid out by the mayor's office. so harvey rose, thank you, you have been fantastic, the consummate professional, and i want to thank your entire team. and of course the clerk of the board, linda wong. as you know, the clerks run the machine. they run the committee. they start on time -- well, relatively on time, but the notes are there, and i would not be able to do my job if i did not have the outstanding help of linda wong. so folks, i hope you will enjoy this moment. i'm excited to stand next to mayor breed to sign her first, my last, budget, and i just want to say congratulations to all the department heads that participate in this process, that come before the budget and finance committee, and they plead their case. i've tried to make the process fun and thoughtful and most importantly informative, and

with that, i thank you. malia cohen. >> the hon. london breed: the last point i want to make as we sign this budget, i want us all to remember that we know that there's a lot of work to do. and the work that we do every single day can be the difference between someone's life and whether or not they make it. and that's why when you go out there, and you spend this money, make sure you remember that everything that you do for the city, it matters. it matters for people like michael, it matters for people who are here in this location where we are today, and so let's make every dollar count, let's make every dollar matter for the lives of so many san franciscans, and i want to make sure, again, that we walk out the doors and we feel the difference for a better san francisco. now let's sign this budget. [applause]

>> the hon. london breed: all right. are we ready? >> president cohen: thank you. >> the hon. london breed: thank you.

>> for the first time in nearly two decades fishers have been granted the legal right to sell fish directly to the package right off their boat -- to the public right off their boats in

san francisco. it's not only helping local fishers to stay afloat but it's evoking the spirit of the wharf by resurfacing the traditional methods of selling fish. but how is it regulated? and what does it take for a boat to be transported into a floating fish market? find out as we hop on board on this episode of "what's next sf." (♪) we're here with the owner and the captain of the vessel pioneer. it's no coincidence that your boat is called the pioneer because it's doing just that. it's the first boat in san francisco to sell fish directly from the boat. how did you establish your boat into such a floating fish market? >> well, you know, i always thought that it would be nice to be able to provide fresh fish to the locals because most of the fish markets, you would have to do a large amount of volume in order to bring in enough fish to cover the overhead. when you start selling to the

public that volume is much less so it makes it hard to make enough money. so being able to do this is really -- it's a big positive thing i think for the entire community. >> a very positive thing. as a third-generation fisherman joe as his friends call him has been trawling the california waters for sustainably caught seafood since an early age. since obtaining a permit to sell fish directly to the public he is able to serve fish at an affordable price. >> right now we're just selling what a lot of the markets like, flat fish and rock fish and what the public likes. so we have been working for many, many years and putting cameras in them. there's the ability to short fish and we have panels that we open and close so we target the different species of fish by adjusting the net. and then not only that but then the net sort out the sizes which is really important. >> joe brings in a lot of fish, around 20,000 pounds per fishing trip to be exact. >> we had one day one time that

we sold almost 18,000 pounds. >> it's incredible. >> i know, it's hard to imagine. >> but this wasn't always the case for joe. >> the markets that we have left in california, they're few and far between, and they really are restrictive. they'll let you fish for a couple months and shut you down. a lot of times it's rough weather and if you can't make your delivery you will lose your rotation. that's why there's hardly any boats left in california because of the market challenges. my boat was often sitting over here at the dock for years and i couldn't do anything with it because we had no market. the ability to go catch fish is fine, i had the permits, but you couldn't take them off your boat. >> that was until the port commission of san francisco rallied behind them and voted unanimously to approve a pilot program to allow the fish to be sold directly to consumers right off their boats. >> the purpose of the program is to allow commercial fishers to sell their fish directly from their boats to the end consumer

in a safe and orderly manner for the benefit of the overall fishing community at the port of san francisco. we have limited the program to certain types of fish such as salmon, halibut, tuna and rock fish. crab is restricted from this program because we did not want to interfere with the existing crab sales on taylor street and jefferson street. so this is not meant to favor one aspect of the fishing industry more than another. it's to basically to lift up the whole industry together. >> and if joe the program has been doing just that. >> it was almost breathtaking whenever i woke up one morning and i got my federal receiver, my first receivers license in the mail. and that gave me permission to actually take fish off my boat. once we started to be able to sell, it opened things up a bit. because now that we have that federal permit and i was able to ppetition the city council and

getting permission from san francisco to actually use the dock and to sell fish here, it was a big turning point. because we really didn't think or know that we'd get such a positive response from the public. and so we're getting thousands of people coming down here buying fish every week and so that's pretty cool. they like the fish so much that they take pictures of it when they cook it and they send us all of these pictures and then they ask us, you know, constantly for certain types of fish now. and when they come down here the one thing that they say is that they're so amazed that the fish is so fresh they could eat a little bit during the week and it's still fresh all week in the refrigerator. so that's really cool. >> the fish is very fresh and the price is super. i don't think that you can get it anywhere in the bay area. i can see it, and i can stir fry it, wow, you can do anything you want. i just can say this is a good

place to shop and you have a good experience. >> this program supports the strategic plan in terms of engagement, people being connected to the waterfront, and also economic vitality. because it's helping the fishermen to make ends meet. they have no guarantees in their businesses, not like some people, and we want to do everything that we can to help them to have a good and thriving business. >> how does it feel to be able to sell your fish locally kind of in the traditional way, like your grandfather probably did? >> when i was a kid and i used to work in my dad's fish market, a lot of the markets that we sell to now are second and third and fourth generation markets. so i remember as a kid putting their tags on the boxes of fish that we shipped out of monterey and ship down to l.a. so it's kind of cool that we're still dealing with the same families. and this is probably about the only way that anyone can really

survive in california is to sell your own fish. >> one of the advantages of this program is the department people that pull in the fish, they can find out where they caught it and find out more about the fisherman and that adds to their experience. the feedback from the fishers has been very good and the feedback from the customers have very good. and there's a lot of people coming to the wharf now that might not have done so. in fact, there's people that go through the neighboring restaurants that are going to eat fish inside but before they go in they see the action on the dock and they want to kind of look at what's happening on the boat before they go in and they have a meal. so it's generated some conversation down at the wharf and that's a good thing. >> as you can see by the line forming behind me getting ready to buy fish, the pilot program has been a huge success. for more information visit sfsport.com.

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[roll call] >> clerk: we expect commissioner hillis to be out and commissioner fong to