>> this is one place you can always count on to give you what you had before and remind you of what your san francisco history used to be. >> we hear that all the time, people bring their kids here and their grandparents brought them here and down the line.

>> even though people move away, whenever they come back to the city, they make it here. and they tell us that. >> you're going to get something made fresh, made by hand and made with quality products and something that's very, very good. ♪ >> the legacy bars and restaurants was something that was begun by san francisco simply to recognize and draw attention to the establishments. it really provides for san francisco's unique character. ♪ >> and that morphed into a request that we work with the city to develop a legacy business registration. >> i'm michael cirocco and the owner of an area bakery. ♪ the bakery started in 191.

my grandfather came over from italy and opened it up then. it is a small operation. it's not big. so everything is kind of quality that way. so i see every piece and cut every piece that comes in and out of that oven. >> i'm leslie cirocco-mitchell, a fourth generation baker here with my family. ♪ so we get up pretty early in the morning. i usually start baking around 5:00. and then you just start doing rounds of dough. loaves. >> my mom and sister basically handle the front and then i have my nephew james helps and then my two daughters and my wife come in and we actually do the baking. after that, my mom and my sister stay and sell the product, retail it. ♪

you know, i don't really think about it. but then when i -- sometimes when i go places and i look and see places put up, oh this is our 50th anniversary and everything and we've been over 100 and that is when it kind of hits me. you know, that geez, we've been here a long time. [applause] ♪ >> a lot of people might ask why our legacy business is important. we all have our own stories to tell about our ancestry. our lineage and i'll use one example of tommy's joint. tommy's joint is a place that my husband went to as a child and he's a fourth generation san franciscan. it's a place we can still go to today with our children or grandchildren and share the stories of what was san francisco like back in the 1950s.

>> i'm the general manager at tommy's joint. people mostly recognize tommy's joint for its murals on the outside of the building. very bright blue. you drive down and see what it is. they know the building. tommy's is a san francisco hoffa, which is a german-style presenting food. we have five different carved meats and we carve it by hand at the station. you prefer it to be carved whether you like your brisket fatty or want it lean. you want your pastrami to be very lean. you can say i want that piece of corn beef and want it cut, you know, very thick and i want it with some sauerkraut. tell the guys how you want to prepare it and they will do it right in front of you.

san francisco's a place that's changing restaurants, except for tommy's joint. tommy's joint has been the same since it opened and that is important. san francisco in general that we don't lose a grip of what san francisco's came from. tommy's is a place that you'll always recognize whenever you lock in the door. you'll see the same staff, the same bartender and have the same meal and that is great. that's important. ♪ >> the service that san francisco heritage offers to the legacy businesses is to help them with that application process, to make sure that they really recognize about them what it is that makes them so special here in san francisco.

♪ so we'll help them with that application process if, in fact, the board of supervisors does recognize them as a legacy business, then that does entitle them to certain financial benefits from the city of san francisco. but i say really, more importantly, it really brings them public recognition that this is a business in san francisco that has history and that is unique to san francisco. >> it started in june of 1953. ♪ and we make everything from scratch. everything. we started a you -- we started a off with 12 flavors and mango fruits from the philippines and then started

trying them one by one and the family had a whole new clientele. the business really boomed after that. >> i think that the flavors we make reflect the diversity of san francisco. we were really surprised about the legacy project but we were thrilled to be a part of it. businesses come and go in the city. pretty tough for businesss to stay here because it is so expensive and there's so much competition. so for us who have been here all these years and still be popular and to be recognized by the city has been really a huge honor. >> we got a phone call from a woman who was 91 and she wanted to know if the mitchells still owned it and she was so happy

that we were still involved, still the owners. she was our customer in 1953. and she still comes in. but she was just making sure that we were still around and it just makes us feel, you know, very proud that we're carrying on our father's legacy. and that we mean so much to so many people. ♪ >> it provides a perspective. and i think if you only looked at it in the here and now, you're missing the context. for me, legacy businesses, legacy bars and restaurants are really about setting the context for how we come to be where we are today. >> i just think it's part of san francisco. people like to see familiar stuff. at least i know i do. >> in the 1950s, you could see a picture of tommy's joint and looks exactly the same. we haven't change add thing. >> i remember one lady saying, you know, i've been eating this ice cream since before i was born.

and i thought, wow! we have, too. ♪ >> greetings, everyone. thank you for being here for grand opening of the minna lee. this is 50 new units of permanent supportive housing of the 1300 units that we have in our pipeline. [applause] i want to thank the mayor for her leadership in ensuring that we have a robust housing pipeline, permanent supportive housing pipeline for people experiencing homelessness. as i said, we have 1300 more units that we'll be opening in the coming years and before we officially get started and hear from the mayor, i just want to say a few thank yous. thank you to the owners of the building who worked with us so hard to master lease the site. [applause]

and folks from the departments of real estate for their work in making the lease happen. thank you all very much. [applause] and, of course, staff from the department of homelessness and supportive housing, i want to thank nina and her staff for making this building happen and all the other staff and grace and margo for helping the tenants rent up. by the way, there is a 50-unit building and even though today is our grand opening, we have 48 residents living here. that will be fully rented out next week. [applause] and i just want to also a special shout-out to nina because many people tried to make this happen. i wanted to rename is building the nina lee but she gets mad when i say that. [laughter] and i wanded to see her make that face. of course, ours nonprofit partners, dish and e.c.s. for operating the building. [applause]

and most of all, our new residents. the new members of our community who are living in this building, who will be part of this community and part of this neighborhood and will help make both the building and the neighborhood a better place to live. thank you all to the residents who are here today. let's hear it for the residents again. [applause] ok. and without further ado, it is my great honor to introduce mayor london breed. thank you. >> wow. 50 new, affordable housing units in san francisco. this is going to mean a lot for 50 residents. [applause] people who, sadly, have been struggling with homelessness right here on our streets in this city. and we know that although this is amazing for the 48 people who have already moved in to minna lee, we know that there are still more work to do for

so many more people who need housing. today is a celebration. it is an opportunity to just shine a light on the fact that it takes a village. it takes a village to create an opportunity like this. to make sure that we not only renovated this building, that we find the funding to do so, but more importantly, that we make this place a home for the people who are moving in. and making sure that they have the support, and many of your programs, to be successful. al sex here today and i know you will be hearing from him, one of the new residents of this complex. alex had a lot of challenges. he will tell us a little bit about what those challenges were. sadly living on our streets, feeling hopeless, feeling like no one cared. and here he is, one of the residents at, many inna lee who

is going to come before us and tell us his story. let's give alex a hand. [applause] many of you know that my top priority as mayor is addressing this homeless crises. grew up in the city. i grew up in public housing. and the conditions of where i lived were not very comfortable. the busted pipes. the violence. the challenges in the neighborhood. the feeling that nobody cared was just normal life for me. but i had a roof over my head. i had a grandmother who raised me and who cared about me. i had her support and it meant everything for my success. and that is what housing has to be about. not just providing a place for people to stay and to be housed, but opening the door to opportunity so that not only can they get the housing that

they need, but they can be successful and hold on to that housing. one person at a time. making sure that we make the right kinds of investments in places like minna lee for the purposes of supporting our community who needs it the most. this is a new way of doing housing here in san francisco. we have actually, in our inventory, have over 7500 units of supportive housing and we have 1300 units in the pipeline. that is to, again, help people get housed and keep them housed and make sure they have the housing they need to be successful. i want to take this opportunity because it does take a village to make sure that this happens and a fierce champion with a homeless outreach team and who

deals with several text messages a day from me asking for help who i know need help. the department of homelessness -- [applause] you know what i love about jeff is every time i text him about somebody i want him to help, he actually, in most cases, he knows their names. he knows theirs stories. he knows whats going on with the situation and why something so difficult. and that is exactly what we need to address each of these unique situations that some people are struggling with. so i'm really grateful for his service and the work that he's done. of course i want to thank the department of real estate. i want to thank the department of building inspection for moving faster than they typically do to get this project done. the department of public works. the city attorney's office and everyone, the nonprofit partners who have assisted the episcopal community services,

which is operating this facility. and delivering innovative, supportive housing, which is managing the property. thank you to dish and others who are going to be a part of making sure that this property is successful and the residents who live here. so thank you all so much. and we know that the solutions to addressing our crises is making sure that we build more housing and provide opportunity, we provide the support and we work together to deliver projects sooner rather than later like minna lee. congratulations on this major accomplishment and thank you all so much for being here today. [applause] >> thank you very much, madame mayor. now it is my honor to bring up beth stokes, the executive director of the episcopal community services. [applause] >> thank you, jeff.

and thank you, mayor breed, for your leadership and continued focus. on solutions to ending chronic homelessness such as the minna lee. i want to echo something that the mayor just said, that this today is a celebration. it reallile is a celebration of ms. folks coming together and i'm going to be brief and thank a few folks. the minna lee is a celebration of 50 more solutions. in our collective effort toward ending chronic homelessness in san francisco. and that is something to celebrate for sure. i'd like to thank our partners, s.h.s. and to echo everything that the mayor just said about a team coming together, a true partnership and that was h.s.h. and dish. specifically, again, i would like to thank jeff for his leadership and his drive to really kind of open every door and really tackle every issue, like kicking down the door to make things happen. it takes courage.

and i really want to thank you, jeff, for your continued coverage and our efforts together. thank you. i want to thank terry abbott. i know she was new on to the scene. i want to thank her for her leadership. i want to thank margo ancanetti who has always been there in the supportive housing realm and has guided us and has been a true partner. and, of course, there is the dish tale. i really want to thank you guys. special thank you to lauren and to doug. and their leadership of dish who never lost sight of what the minna lee could be. you guys always hung on to this building and always saw what you guys see before you today. and there is -- i just want to say an incredible amount of effort was taken on by dish over the years to have the vision to see what you see today, which is 50 new homes. and that is incredible. i'd also like the thank u.c.f. staff and that is tracy, scott,

travis and in deep cooperation with anna. anna, raise your hand. [applause] anna has been instrumenttal in launching e.c.s. services both at this site and right down the street at the auburn, which was opened i believe january and february. with that, enough about e.c.s. and us. i want to introduce you to alex who now calls the minna lee home. welcome. >> hello. >> hi, alex. >> it's a nice neighborhood. thank you. that's all i'm going to say. [laughter] [applause]

>> thank you very much, alex, for sharing. and alex and i met when he with standing in an encampment out on the streets and ended up in the nav center and now is living here, which is exactly the way the system is supposed to work. so let's close it out with the people who do the work on the front lines work really hard. they are amazing people. they're angels that walk among us and we're blessed and honored to have denise rigens, the general manager of this building that will share a few words with us. [applause] >> all right! so, god, this feels like a really -- just a beautiful day. and i just can't wait to now build community and bringing our tenants home, safety, caring and love. especially during these times. and so i'm just truly humbled by that. and that i get to be a part of that. so i'd like to thank you, mayor

breed, for being here with us. and supervisor kim and also h.s.h. for the opportunity and support for this amazing project. we're still working on the finishing touches because really what our first priority was to make sure that we provided people a home. we want to thank our e.c.s. coordinated entry team and e.c.s. as well and support services team for the fabulous coordination and partnership and shout-out to the whole dish team. you guys are remarkable and i'm so proud to be a part and work alongside of you. and we also like to thank our dish advisory board and ties for keeping us on track. [laughter] so this project demonstrate our collective capacity and to end con kick homelessness and in partnership with e.c.s. and n.s.h. we have paved the pathway home by removing barriers to housing. ours tenants moved in the day

they came in for their intake appointment -- [applause] and basically avoided the traditional hurdle that can keep many of our tenants who are vulnerable on the street. so with that, i'd like to thank everyone for being here today. thank you.

>> my apartment burned down 1.5 years ago in noba. my name is leslie mccray, and i am in outside beauty sales. i have lived in this neighborhood since august of this year. after my fire in my apartment and losing everything, the red cross gave us a list of agencies in the city to reach out to and find out about various programs that could help us get back on our feet, and i signed up for the below market rate program, got my certificate, and started applying and won the housing lottery. this particular building was brand-new, and really, this is the one that i wanted out of

everything i applied for. and i came to the open house here, and there were literally hundreds of people looking at the building. and i -- in my mind, i was, like, how am i ever going to possibly win this? and i did. and when you get that notice that you want, it's surreal, and you don't really believe it, and then it sinks in, yeah, i can have it, and i'm finally good to go; i can stay. my favorite thing about my home, although i miss the charm about the old victorian is everything is brand-new. it's beautiful. my kitchen is amazing. i've really started to enjoy cooking. i really love that we have a gym on-site. i work out four days a week, and it's beautiful working outlooking out over the courtyard that i get to look at. it was hard work to get to the other side, but it's well worth

it. i'm super grateful to the mayor's office of housing for having this for us. >> really appreciate you being here. in april 2013, urge the leadership of the late mayor ed lee and then supervisor london breed, the city and county of san francisco resolved to undertake something that had never been done before. in the face of decades of federal underinvestment in public housing, they've put together a massive plan to utilize the new rental assistance demonstration program, to undertake massive repairs across 29 public housing properties in san francisco. the rental assistance demonstration program did not offer any new funding, but instead flexibility around rules show that cities could utilize creative ways to finance the work.

what san francisco accomplished, renovating 3400 homes at a total development cost exceeding $2 billion a true model for the nation. if there is one lesson to be learned from all of this work from me, it is that monumenttal things can be accomplished when an entire community across a all levels of government and with the private sector come together with a shared vision. it is my tremendous honor to introduce leader nancy pelosi. [applause] >> thank you. thank you so much. thank you so much for your great leadership and today is a very special day for us personally and officially because of what it means to the residents here. and what it means to the redenlszes here is that they have been treated with great

dignity and respect. and having a say in how this place, this wonderful burton manor has been developed, to recognize the leadership of our dearly departed mayor lee with the program working with the then-president of the board of supervise source and now our distinguished mayor of san francisco, london breed, to bring this to fruition. there are many factors at work and you'll hear from folks like the bank of america because there is a private sector role. beverley will talk to us about her experience here. i just want to talk a moment about john burton, a former member of congress and former president of the california state senate and california -- so many titles. so much commitment -- [laughter] so much commitment to our country. and to this great state of california.

someone said to me earlier, i never had -- don, actually, said -i never got to meet her. she was a force in our community for a long time as a member of the team of phil burton, who served in congress for a long time along with his brother john. somuch about, again, the dignity and worth of every person. and always the saying that it really matters that people have the dignity of the home, the respect we give them and the decency and the -- just dignity of where they live is a sign of how much we connect with them and their aspirations and she was a force in our community.

person of deep values who would be so happy -- wouldn't she, john, to see this beautiful place. now we just met the colonel and he showed us his apartment. it's lively and he told me he was his own personal decorator there and that it was an advantage to him that when these apartments were being rehabbed, that he move to a different floor and then came back. but one of the things that we all shared was that we have recognition of people in the neighborhood to have access to facilities and just keeping some people in the building helped to facilitate that. when a private second is to side, it is really important to note that much of the housing in san francisco, affordable housing that has been developed has been developed because we had a tax code that enabled us

to take advantage of the low-housing tax credit. thank you, bank of america, for doing that and being so much a part of this. [applause] that -- [applause] you can ask any of our nonprofits and certainly the tenderloin folks would subscribe to the fact that that public-private partnership was -- has been essential. i have to say sadly that much of that has been diminished in the tax bill that passed last year. in the congress of the united states, signed by the president. and we really have to reverse that. because it is -- it had been an impetus for us to have more affordable housing now that it is being diminished. but thank you to bank of america for participating, up until now, to make today's if ribbon cutting possible.

so you had something to do with it, for-profit wise, and nonprofit-wise in every way and they knew how important our seniors and our people with physical challenges are to our community and how proud she would be to have a facility dedicated to their health, well-being and just the dignity that sala burton would be very proud. thank you for the opportunity to participate today. [applause] >> it is a huge honor for me and i hope you will join me in giving a warm welcome to our mayor. mayor london breed. [applause] >> it truly is an honor to be here today with people, i think, that are legends in the political world including john burton and leader pelosi and the work that they have done to pave the way for opportunities

like this many of you knew i grew up in public housing called plaza east. >> yeah! >> also known as o.c., out of control projects -- [laughter] and it was definitely an out of control experience. we had a lot of challenges and the conditions that i grew up in sadly when i became a member of the board of supervisors were a lot of the same chance too many of our public housing residents were still living in. i know what it feels like to live with the mold, with broken elevators, with the roaches, with the neglect, with the messed up pipes, the need to use someone else's bathroom on a regular basis because yours didn't work. the bathtub that didn't work. the frustration, the hopelessness and the feeling that nobody cared. and that is why when i became a member of the board of

supervisors my first year, i went to mayor ed lee and i said to him, when he asked me what my top three priorities were, i said public housing, public housing, public housing. when you have had to live in the kinds of conditions, sadly, that these buildings that existed in these buildings for over 20 years of your life, you wouldn't think about anything other than making sure that we change those conditions and immediately, immediately leader pelosi stepped up to the plate to provide the opportunity to work with us down this path. we began work in 2013 as don falk said, we had many fights in the community, talking to people about what this would do. and as i said, i grew up in plaza east. and when plaza east was torn down and rebuilt, my family and i were displaced. we weren't moved on the

property. that's why it was so important that we assured the residents that we were going to make sure that they get back into the same unit that they have lived in. that we were going to rehabilitate the unit, move them within close proximity of where they felt so they felt they meant exact little what we said they were going to do. and we made it happen. here in sala burton, we made it happen for 100 residents in 89 units. beautiful units. a beautiful community room. a clean place and affordable place. a transformative place. for the people who deserve nothing less. and i am so proud to be mayor of such an amazing city where opportunity can exist, where change can happen. this is what happens when we make the right decisions. when we work together. when we do what's necessary to work with all of our city.

departments, our federal partners and federal and state agencies. and had it not been for a fierce leader in congress, we would have never gotten as far as we've been able to get with rehabilitating over 1600 units so far and still counting. and the we finished pitt ma -- plaza, a place that ed lee, myself and we took a tour of pitt's plaza and it is beautiful with free wi-fi for the residents. a transformation. that's what this is about. no longer will residents in san francisco who live in public housing be neglected, live in substandard conditions. you are residents of san francisco just like anyone else and what we have been able to accomplish here by renovating this property demonstrates our commitment to you now and in the future.

i want to thank tndc for their work and don falk and his team and kate hartley. barbara garcia is here from the san francisco housing authority. thank you all. jeff buckley and olson lee and so many people who played an important role in making this incredible project worthy of the name that it represents. sala burton manor. thank you so much. [applause] >> thank you, mayor breed. tndc has had a partnership with the bank of america that extends back 30 years. please join me in welcoming maria barry. [applause] >> hello, everyone. it's so great to be here with you today. on behalf of bank of america, i want to really start out with many thank yous. starting with leader pelosi for your support of affordable

housing and the rad program. mayor breed for your support when you were a supervisor and now as mayor. mayor lee, the late mayor lee and the office of community development. tndc, as don said. we have a partnership that's gone back 30 years, which is justs so tremendous. h.u.d., the housing authority. thank you for trusting the new partners and really overseeing this and ensuring that they will be a steward of these properties going forward. and also i want to thank our bank of america team. ari belliak who was the head of organizing this for our firm, told me that we had over 40 people working on this. so i -- so it was quite an initiative and something that we were so incredibly pleased and proud to be a part of. this rehab is about so much. you know?

it's about the mccal and life safety changes. it's about the public spaces now being so welcoming and really creating a great sense of community. but it's also about the residents, as everyone's been saying. it's really about transforming their lives and a major part of this was a social services component that was included in our participation and i got to hear more about that this morning. and just what it was able to do to make this transition so much easier for the residents so when they moved into their new home, everything went so much easier for them. and a lot of the little things were taken care of, which we're so happy to hear and be part of. this is my second time out to look at these developments and a couple were finished my last trip and now getting to see

sala burton apartments so wonderful. these homes are incredible. it's fan it is a ticket see -- it's fantastic to see on resident's faces the story of how nobody knew each other before and now it's a real sense of community. that is how it is for us at bank of america. it's about providing the financing so that the residents can live in safe, comfortable homes. it was nice for a long period of time. they're built on a sustainable manor. so, long-term they will be wonderful homes to live in. at bank of america, we have a very strong commitment and we were founded over 100 years ago and we invested $2.2 billion into sfrad. and that is such a big investment for us. to give you some perspective.

in 2017, we lent and invested $4.5 billion across the country. so we put a significant amount of our resources here and are so happy to see the progress that's been made and the transformation. we also provide foundation money so last year we provided $5.1 million to local nonprofits and we have about 4200 associates in the market. and we also put in $40,000 community service volunteer hours. one of the things that we value is shared success and we're not successful unless communities and customers we serves are successful as well. so this project was all about that. at sala burton, our purpose was to help the residents succeed in their quality of life and live in safe, comfortable homes.

thank you so much for including bank of america in this exciting work. we are so proud to be your partners. thank you. [applause] >> and now it is my great pleasure to introduce beverley saba. [applause] >> we are here to honor and celebrate for women who are our founding mothers for rad in san francisco. barbara smith and alicia cisca of the housing authority, london breed, president of the board of supervisors, now mayor, and nancy pelosi. without these women, rad would not have been able to come to san francisco and be launched as the class act that it is.

barbara and alicia had the sad task of informing us that the traditional funding was not in any way adequate to take care of the habitability of our housing and ultimately our housing itself. they applied to get rad to come to san francisco and it meant that the housing authority had to completely restructure itself, which was revolutionary and dauntsing. but their commitment was absolutely to the tenants inhabiting the housing that they were providing. they made sure, these two women, i know there were other people, but primarily these two women made sure that rad could come to san francisco.

housing authority had to go through a lot of goalposts passing through in order to get it here. they did it. now it's here or it can be here. public financing and private financing, it had to be launched. they had to be brought together. so london breed, when mayor ed lee announced the reimagining of public housing, got right on board. and she put her effort in and it was a positive effort to get this to happen here. and nancy pelosi, using her political influence -- which is formidable -- her political power and her savvy, made sure that it was launched and launched as a class act.

when the building was scheduled to be renovated, tndc sent their promising manager, tom lauderbach and the architect chris duncan, to talk to the tenants. their question to us, what do you want? not once, not twice, four times. at least four times. we spoke. they'd come back and say well, we can do this. but we can't do that because of code. let's figure out something else. first time anybody asked us what the hell we wanted. [applause] and good for them. [applause] one of the things we advocated for was a community room. we didn't have one. lara, they built us this room. it did not exist. tndc got in and they built it for us so i want to make sure

everybody understands, tndc and our four mothers really put on or made sure that red became a class act. and to our founding mothers, can we get the flowers, please? ok. [applause] from our heart to yours, nancy may i give that to you? ok. we have barbara and alicia. there's one over there. >> thank you. >> we'll put them in the back. >> i'm sorry, sweetheart. this goes to alicia and barbara. right there. [laughter] so founding mothers, from our hearts to yours thank you.

>> thank you. >> thank you. >> love you, sweetheart. >> thank you, beverley. >> you're welcome. >> we'll do that afterwards, is >> for the first time in nearly

two decades fishers have been granted the legal right to sell fish directly to the package right off their boat -- to the public right off their boats in san francisco. it's not only helping local fishers to stay afloat but it's evoking the spirit of the wharf by resurfacing the traditional methods of selling fish. but how is it regulated? and what does it take for a boat to be transported into a floating fish market? find out as we hop on board on this episode of "what's next sf." (♪) we're here with the owner and the captain of the vessel pioneer. it's no coincidence that your boat is called the pioneer because it's doing just that. it's the first boat in san francisco to sell fish directly from the boat. how did you establish your boat into such a floating fish market? >> well, you know, i always thought that it would be nice to be able to provide fresh fish to

the locals because most of the fish markets, you would have to do a large amount of volume in order to bring in enough fish to cover the overhead. when you start selling to the public that volume is much less so it makes it hard to make enough money. so being able to do this is really -- it's a big positive thing i think for the entire community. >> a very positive thing. as a third-generation fisherman joe as his friends call him has been trawling the california waters for sustainably caught seafood since an early age. since obtaining a permit to sell fish directly to the public he is able to serve fish at an affordable price. >> right now we're just selling what a lot of the markets like, flat fish and rock fish and what the public likes. so we have been working for many, many years and putting cameras in them. there's the ability to short fish and we have panels that we open and close so we target the different species of fish by adjusting the net. and then not only that but then the net sort out the sizes which

is really important. >> joe brings in a lot of fish, around 20,000 pounds per fishing trip to be exact. >> we had one day one time that we sold almost 18,000 pounds. >> it's incredible. >> i know, it's hard to imagine. >> but this wasn't always the case for joe. >> the markets that we have left in california, they're few and far between, and they really are restrictive. they'll let you fish for a couple months and shut you down. a lot of times it's rough weather and if you can't make your delivery you will lose your rotation. that's why there's hardly any boats left in california because of the market challenges. my boat was often sitting over here at the dock for years and i couldn't do anything with it because we had no market. the ability to go catch fish is fine, i had the permits, but you couldn't take them off your boat. >> that was until the port commission of san francisco rallied behind them and voted unanimously to approve a pilot program to allow the fish to be sold directly to consumers right

off their boats. >> the purpose of the program is to allow commercial fishers to sell their fish directly from their boats to the end consumer in a safe and orderly manner for the benefit of the overall fishing community at the port of san francisco. we have limited the program to certain types of fish such as salmon, halibut, tuna and rock fish. crab is restricted from this program because we did not want to interfere with the existing crab sales on taylor street and jefferson street. so this is not meant to favor one aspect of the fishing industry more than another. it's to basically to lift up the whole industry together. >> and if joe the program has been doing just that. >> it was almost breathtaking whenever i woke up one morning and i got my federal receiver, my first receivers license in the mail. and that gave me permission to actually take fish off my boat. once we started to be able to

sell, it opened things up a bit. because now that we have that federal permit and i was able to ppetition the city council and getting permission from san francisco to actually use the dock and to sell fish here, it was a big turning point. because we really didn't think or know that we'd get such a positive response from the public. and so we're getting thousands of people coming down here buying fish every week and so that's pretty cool. they like the fish so much that they take pictures of it when they cook it and they send us all of these pictures and then they ask us, you know, constantly for certain types of fish now. and when they come down here the one thing that they say is that they're so amazed that the fish is so fresh they could eat a little bit during the week and it's still fresh all week in the refrigerator. so that's really cool. >> the fish is very fresh and the price is super. i don't think that you can get it anywhere in the bay area. i can see it, and i can stir fry

it, wow, you can do anything you want. i just can say this is a good place to shop and you have a good experience. >> this program supports the strategic plan in terms of engagement, people being connected to the waterfront, and also economic vitality. because it's helping the fishermen to make ends meet. they have no guarantees in their businesses, not like some people, and we want to do everything that we can to help them to have a good and thriving business. >> how does it feel to be able to sell your fish locally kind of in the traditional way, like your grandfather probably did? >> when i was a kid and i used to work in my dad's fish market, a lot of the markets that we sell to now are second and third and fourth generation markets. so i remember as a kid putting their tags on the boxes of fish that we shipped out of monterey and ship down to l.a.

so it's kind of cool that we're still dealing with the same families. and this is probably about the only way that anyone can really survive in california is to sell your own fish. >> one of the advantages of this program is the department people that pull in the fish, they can find out where they caught it and find out more about the fisherman and that adds to their experience. the feedback from the fishers has been very good and the feedback from the customers have very good. and there's a lot of people coming to the wharf now that might not have done so. in fact, there's people that go through the neighboring restaurants that are going to eat fish inside but before they go in they see the action on the dock and they want to kind of look at what's happening on the boat before they go in and they have a meal. so it's generated some conversation down at the wharf and that's a good thing. >> as you can see by the line forming behind me getting ready to buy fish, the pilot program has been a huge success. for more information visit

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(clapping) ♪ ♪ ♪ ♪ celebrating the wow. turnout this is our third annual to celebrate pride we notice we didn't have community event for pride. we actual had 19 we had godzilla and are you ball weird names i

think its unique we're able to have special event we're all women that relax and have fun you know everything is friendly and kind we're all equal i'm happy that

>> good evening and welcome to the august 15th, 2018 meeting of the san francisco board of appeals. the board president will be the presiding officer tonight. he is joined by commissioner lazarus, commissioner honda, vice president swig, and bobby wilson will arrive later this evening. to my left as a deputy city attorney who will provide the board with legal advice this evening. at the controls is our legal assistant. i am julie rosenberg. the board's executive director. will be joined by representatives from that city departments that have cases before the board this evening. the acting a zon