on and that happens to have open space is like a part of it but it is again the gas building and the development of pg and e. and that whole thing. it is not about the development of antique stores, and the buildings that were used for antique stores, and gardens related to antique stores. that is not what this is about to. although it's called the maryvale antiques throughout the entire description. i sort of also agree about that was not really made -- that was not clarified at the time that the landmark was written back in 1973. the other thing i wanted to say was the people who are opposing it are very clear about the fact that we can never change a landmarked. there's a sense that we can't touch it because these things are there and it says these particular words.

but i don't think that legislation around landmark king was immense that you could never touch it again and never modify it. i think -- when you are going to do that, there are procedures to follow and all those things and the evaluation that the staff has done is part of that process of looking at this particular landmark, can we change it? and that was an enormous and exhaustive as they noted a couple of year process already. a project submitted in 2016 is relatively young in that department. i don't think that is so much. anyway, i am really torn about the continuances because we really need to understand what would happen. otherwise we're just going to be

back here with the same speakers and the same conversation, again unless there's something that we can define that we can come back to talk about. >> thank you. >> i will try to answer that question. [laughter] >> this has been multiple conversations through the a.r.c. and since the a.r.c. on this project. i just wanted -- in my opinion, i think there is a potential second. of significance. that doesn't mean that the garden shed couldn't be taken away. the same analysis could come up with that it is noncontributory and it lacks integrity and has been altered in the nineties and that sort of thing. if i wasn't looking at such a large building in its place, i may not be as concerned. but i still think that there's some room to get this new building in a better scale for

the site. so that's what i would ask the design team and some of the community members to see if that's something that could be done. i am of the opinion that we have a very large, two story mansion with a roof, attic space, that we are now building a four story building very close to. an extension of an already very large building on the other -- other end of the lot. i understand the detentions of more housing for the city. i understand the investment that the design team has all made. i do have a concern that the period of significance was cut off at 1958 because of the garden shed. so that's why i am -- that's why i suggest -- we may be looking at the same project because the project can't evolve any further when it comes back but that is what i would look for.

>> you are asking for additional study into the period of significance? >> i think that the -- i think staff has done a great job at analysing the issues around it. i think the design can evolve a little bit more. >> if there is a continuance, if i understand you correctly, the point of the continuance would be to see if there can be a design which you think would be more appropriate for the space. have i got that right? and how long would that take? >> i don't know. >> that's why i seconded the motion. [laughter]

>> commissioners, if i may, ask a few questions just to get some stronger direction here. we do think we've adequately evaluated -- i mean we didn't stop at 1958 and not look at anything beyond that. i think what we will find is, as you said, that the post- 1958. of significance is not there and that we are really looking at a building within a historic setting where the historic setting has changed drastically. therefore the insertion of a new residential building is not an issue in terms of what is at the site. if this was to be continued, may be forwarded to the architectural review committee for additional feedback, again, i thank you would still need help in explaining to the

project sponsor what exactly they should do. at this point, we feel that they have adequately addressed everything the a.r.c. asked them to do. at that time, i don't think messing came up. i think it was more about carrying some of the lines of articulation and scale over to the new building in terms of this stream coursing and the materiality. but nothing about the massing or the setbacks. and those may be things the a.r.c. wants to reevaluate. we are at a point where i am not sure what we would have -- what exercise we would put them through to get there. >> we are not in a newport, rhode island. there is a large amount of space between san francisco and the existing house and the property. >> i don't think the commission

has all the same opinions. >> as head of the a.r.c. and the head of that committee, i'm not sure that i would want this to come back to the a.r.c. because i agree with mr fry, and president, it is a completely different context. if that gas tank was still standing there, would be having a different conversation. but it's not standing there. that entire community, the few blocks around it, are made up of three and four story apartment buildings. it feels very much in context to me. it is a context relative to the historic building. i also agree that in san francisco, if you have 50 feet with a lovely garden in between, again, we are evolving for our times and we do not have the antique store there anymore. they are not having garden parties there. so that seems like a reasonable amount of space.

i'd say the historic building really does stand out quite substantially still, relative to the new building. i'm not in favor of sending it back to the a.r.c. the architects sitting here, i'm sure, are just squirming. i'm not sure there would be a huge benefit to that. >> i just want to emphasize the importance of looking at the design again. i understand there's not a legal question but i think the. a significant -- of significance should be possibly added to relook at that. >> commissioner black? >> one of the pleasures of serving on a commission like

this is the opportunity to hear some pretty smart comments even if they're not always in agreement from my fellow commissioners. having heard the more recent comments, and also -- i didn't attend the a.r.c. meeting, unfortunately, i wasn't able to. i did not know that context. but also being significantly reassured by staff's review of this and comprehensive review of all of these issues, i am thinking that a continuance is not going to do what i initially thought it might, which is create a decision that the planning commission can look at carefully and trust that we looked at it thoroughly. it's been looked at thoroughly by staff at this commission. i can understand your concerns from a design standpoint. i don't share those concerns at the same level.

i think the masking -- the massing of this is in line with what is adjacent and some of the neighborhood context. i'm not as concerned about the scale of the project. >> i think we have a motion and a second to continue. >> we have not continued this to a date certain. the only just available date would be december 19th. >> december 19th? sure. >> on that motion to continue this matter to december 19th. [roll call] >> that motion fails 3-4. is there an ultimate -- alternate motion. >> is there a motion to approve the project? >> i so move.

>> is there a second? [laughter] >> no, we are stuck. [laughter] >> i second that. >> there is a motion that has been seconded to approve this matter. on that motion. [roll call]. >> so moved. that motion passes 4-3. >> commissioners item nine. 1348 south van ness avenue. certificate of appropriateness. >> good afternoon, commissioners i am from planning.

before you is a request for certificate of appropriateness to make exterior and interior alterations to 1348 south van ness avenue. also known as the franklin stone house. located on the west side of south van ness avenue between 24 th street and 25th street. the property asante landmark number 34. the scope of work includes the removal of a one-story rear addition in the construction of a new one-story rear addition. the construction of a new carport and deck in the rear yard, modifications to the existing rear friends, the installation of two new skylights at the rear of the roof, and interior alterations at all levels. the proposed work will be in conformance of the requirements of article ten and the cystic -- secretary of the interior interior his standards for rehabilitation. we find although the rear addition that is proposed to be removed potentially dates the house initial construction, no information has been located to suggest the addition has

acquired historical significance in its own right. the existing addition process simple design does not have a notable architectural feature that contribute to the cut -- the property process of defining features as a whole. the proposed replacement of the existing rear addition with a new rear addition will maintain the footprint and reform of the existing rear additions and will not impact any character defining features of the building. the newer addition will be minimally visible over the existing rear fence and will be compatible with the historic elements of the property through its simple and contemporary design. all exterior proportions of the historic brick chimney that currently attaches to the rear elevation of the property will be retained and supported by new structural columns at the interior of the property. the proposed work at the rear yard including a new carport and rear deck, will not be visible from the public right-of-way and will not remove or alter and historic materials of the

subject property. the rear deck will be constructed of wood to match the cladding material, but will be minimal and designed to be differentiated from the historic elements of the property. the proposed new concrete, steel , and what carport is contemporary design with minimum details in a flat roof but will have painted horizontal wood siding to reference a historic wood siding found at the main house. the existing rear fence will be retained, including the 2012 mural that covers the fence and the new concealed entrance door will be installed in the fence and retain questions of the mural in that area of the fence. the proposed skylights will be located at the rear gabled portion of the roof and will be minimal and profile to retain the historic profile and will be minimally visible from the street. the preliminary recommendations for this project as approval. one public -- one public comment has been received and this comment was forwarded to you by the director of commission affairs. this concludes my presentation unless there are any questions and the project sponsor also has a brief presentation.

>> thank you. sponsor, do you want to come forward? >> good afternoon, commissioners i'm the project architect. the project owner hired us and bought the property because of its historic significance and he hired us to address some of the issues towards the rear of the property that were described by staff. mostly pertaining to the single-story addition which we are replacing within the same footprint. our goal is to do it in a way that gives better clarity to the historic resource of the original house, which our client has lovingly restored. i'm available for any questions. >> thank you very much. does anyone have any questions for the sponsor?

we will take public comment on this item. does any member of the public wish to speak to this metrically seeing none, we will close public comment. >> i moved to approve. >> excellent. [laughter] >> second. >> thank you. on that motion to approve this matter. [roll call] >> the motion passes unanimously commissioners and plating us on item ten. twenty-two beaver street. this is a landmark designation. >> good afternoon, commissioners i'm pummeling the planning department. i'm here to present the department's recommendation regarding landmark recommendation designation of the house at 22 beaver street in

the triangle neighborhood. the department received a community sponsored landmark designation from the property owner in june 2018. the landmark designation was prepared by christopher planck and the final draft was submitted to the department department in july 2018. the hbc initiated designation on september 19th, 2018. the contract -- the construction started at the benedict house and it is architecturally significant as a well-preserved example of a italian villa located within a landscaped garden setting. the house and bodies many characteristics of the italian villa type including the cross gator -- cross gabled roof and window trim and arched windows with bracketed hoods. in contrast to the much more common road houses, which usually only had one ornament façade, the house has detailing on three of its four exterior elevations. indicating it was meant to be appreciated with a landscaped

garden setting, unobscured by adjoining buildings. outbuildings on the property include a historic carriage house, and a nonhistoric garage. the period of significance as 1870-1906. designation of the house often meets two of the historic priorities for designation. it meets the first priority, which is the designation of underrepresented landmark property types including landscapes. the house was originally built on a larger lot that was subdivided later in 1953. although it was subdivided, it does retain its landscaped garden setting. designation also meets the third priority which is the designation of buildings located in geographic areas. there are only three individual landmark buildings in this neighborhood.

all three buildings are institutional uses. the only other nearby residential landmark is house on 17th street. the property owner is very supportive of designation. the planning commissioners have also been very involved in helping the owner with designation. also supervisor mandelman has expressed his support in a letter that can be found in your packet. we believe that building meets the eligibility requirements and landmark status is warranted. we recommend the h.p.c. recommends designation if recommended today. we will forward the h.p.c. designation to the board of supervisors. this concludes my presentation and i'm happy to answer any questions. >> thank you. do we have any questions for staff? i see there is a very nice significant diagram that shows in red and blue.

[laughter] >> i want to be sure. [laughter] >> the garage is not included. >> does any member of the public wish to comment? if so, please come forward. >> good afternoon, commissioners i am an upper beaver street neighbour. but i have had the pleasure of coming by this house every few days. it is a remarkable building and it really sets a tone. its distinctive. at our beaver street block party in october, people were very excited about the possibility that we would actually have this building as a landmark. we have some lovely victorian houses on lower beaver and this one is so totally stands out.

it is deftly deserving of the notice. thank you. >> thank you. does any other member of the public wish to comment? seeing and hearing none, we will close public comments. thank you commissioners for your support of this and for speaking today. and for mr planck for your really well done nomination report. do we have a motion? >> i move the approval of the landmark recommendation. >> second. >> thank you. on that motion to adopt a recommendation for approval. [roll call] >> so moved. that motion passes unanimously. 7-0. item 11. twenty what henry adams street. this is also a landmark designation.

-- two henry adams street. >> may i have the powerpoint, please. thank you. good afternoon, commissioners. i am with department staff. the item before you is a consideration to recommend landmark designation of two henry adams street known historically as the hayden building character on october 18 th, 2018, the president of the board of supervisors introduced a resolution to initiate landmark designation of two henry adams street under article ten of the planning code the land use and transportation committee of the board of supervisors has initiated this landmark designation has referred the legislation pursuant to charter section 4.1352 the historic preservation

commission for comment and recommendation. two henry adams street has been nominated for landmark designation three property owners sponsored application, prepared by tim kelly consulting in 2014. historic preservation commission recommended the property for landmark designation and the recommendation was forwarded to the board of supervisors in march of 2014. no action was taken at that time and the legislation expired in september of 2016. the legislation that is before you today is in the form of a new draft resolution and a new draft ordinance. the designation report prepared by the consulting form and the department's findings, as reflected in the march 2nd, 2014 case report remain unchanged. both of those documents are included in your packet as well. to summarize the department's findings, the building is

significant for events and architecture. the building is the only remaining and most prominent business location of the hayden co. a business that was active in san francisco from 1849-1957. it was important to the history of san francisco for decades. the company contributed directly through its products to the gold rush and the post- 1906 reconstruction of the city. its construction location and building methods were strongly associated with the post- earthquake reconstruction in san francisco. the building was designed by an architect and constructed in 1915 in the early 20th century american cultural style. before force -- the four story building has a concrete foundation, flat roof and is clad in red brick. the building adopts a two part classical composition with a one-story basic features tears adorned with captors concrete columns. the building retains a high level of integrity and nearly

all of its exterior features were present during the established period of significance which dates from 1915-1967. the character defining features of the building identified in the ordinance include the form, height, and all exterior elevations, upper story windows, brickwork and concrete details. the interior spaces are not covered by the landmark designation. the department has not received any public comment on the designation and there is no known opposition to the designation. the department believes that building meets the established ability of requirement and that landmark status is warranted. staff recommends the h.p.c. recommend designation as recommended today. it will be forwarded to the board of supervisors and considered a future board hearings for final adoptions of the landmark under article -- article ten of the code. this concludes my presentation. i'm happy to answer any questions.

the preservation consultant and the project sponsors, i believe, are still present today and are available for questions. >> thank you. any questions for the staff? mr kelly, do you want to make a presentation or are you just here for questions? [laughter] >> here we are again. so many familiar faces. there's not much more to be said most of you have already voted to approve this landmark and i think that it is kind of uniquely fitting as both related to significant historical patterns in the city and also for its architectural and physical qualities.

with that, i'm open to any questions. >> thank you. it doesn't look like we have any >> thank you, commissioners. i'm here on behalf of the building owner. i want to give you a background. most of you may remember the first time when many of you were here in 2014 and hurried heard and supported the landmark designation. since then we have been working closely with supervisor cohen's office to ensure future tenants would invite adequate protection for that show room tenants on the lower floors. supervisor sculptors cohen is sponsoring these designations. we are back in front of you today and we expect to be in front of the landmark and will allow us to come back to you in the short next few months proposing a major restoration of the building and we can talk in more detail about that at that

point. the ownership team is here if you have any questions. >> thank you very much. will take public comment on this item. does any member of the public wish to speak to this item? seeing and hearing none, we will close public comments. >> i do have two questions and may be you can further explain. this got shelved from 2014 until now. can you explain more about the agreement that you've come up with with supervisor cohen as it relates to the ground force place -- ground floor space versus the upper floors? >> yes. supervisor cohen, in the meantime, has introduced and got in the board of supervisors to enact a planning code that has implications beyond the building if the commissioners were aware before, landmark buildings have certain relaxed use controls under the planning code with the

idea that the greater flexibility and for uses in tennessee will help further preserve and maintain the historic character of the buildings. what supervisor cohen got through with the legislation during these intervening years is making that a bit more detail than it was before. essentially building owners -- historic architect because it is starting to get into the nuts and bolts of the building. and the improvements that are necessary. the legislation in the planning code says for landmark buildings that instead of office use or other uses that are permitted throughout the building, it applies the same type of office use controls as applying in the urban mixed-use zoning districts which limit to a certain number of floors within a building.

with this building, only two floors of the building would be allowed to be converted to office. still subject to prop him. there would still be a process to go through that and in working with supervisor cohen end with the existing tenants on site, we have invested and reemphasized the show room space on the lower three floors of the building, and that's how we are moving forward today. thank you. >> commissioner black? >> as the new kid on the block, i was surprised that this already wasn't a landmark. i strongly support it. >> thank you. >> yeah, this was quite controversial last time around because for commissioner black's edification, pinterest was going to come in at that time and take over the whole building. there was a lot of controversy about the loss of their p.d.r.

design spaces in the building. the compromise that's come out -- and i read the article. it really does -- it is an incredibly positive way to retain those businesses that have been there for 40 or 50 years, as well as allowing the use of the code sections to support the building by converging some percentage of it i would make a motion to adopt the recommendation for approval. >> second. >> there is a motion that has been seconded to adopt the recommendation for approval. >> that motion passes unanimously. that will place us on item 12.

>> hello. i am the preservation staff. the agent before you is a legacy business registry application for paper tree at 1743 buchanan street. paper tree is a japanese origami paper and art supplies store located in japan town. remained at the peace plaza location until july of 1974 when a permanently -- but has been permanently relocated on buchanan street. throughout 50 years in business, they have continued to be a local and international destination for origami enthusiasts and paper level -- lovers. they sell many japanese art supplies as well as handmade cards and other crafts created by local artists. staff is recommending approval

of the business to delay grit legacy business registry and we are recommending the following features to be adopted as part of the approval. the space dedicated for people to foster their creativity via paper, the space to purchase high-quality japanese paper and art supplies, class offerings, store signage featuring a crane, and the wedding ship and conjure shipping crates from japan. and with that, i will turn it over for questions. i am available to answer any questions you have about the application. >> thank you. do we have any questions? will take public comment. does any member of the public wish to comment on this item? i do want to thank you for bearing with us for quite a long hearing. we really appreciate you being here. >> thank you, commissioners. good afternoon and thank you for allowing me to speak.

i am part owner of the paper tree and i am a third-generation japanese-american and a native san franciscan. as was stated before, we started a business in 1968. this makes it our 50th year. i have to say that there aren't too many businesses that can say they have been around for 50 years. over the 50 years, i have seen japan town really change. a lot of these mom and pop shops like ours have closed. it is it is only for a front remaining and we are one of the four. i would really like to be considered a legacy business to allow us to continue to share our love of origami and paper. i started origami when i was five years old. my grandfather had an important business and it was one of the first businesses to import packaged origami paper but he also published some of the first

businesses in origami. that is a legacy that has been handed down to me in my family, which i continue to do, fortunately, through the store and share our love of origami. in 2014, i had the pleasure of receiving an award for mayor lee in the asian pacific american heritage foundation for my origami work and also using my origami for different community events. i am happy to do that. one of the major things that we do at the store is to share our love of origami to the world. we are kind of known as the origami story. people come from all over to not only get their supplies from us but also to see this amazing exhibit that we have. a gallery of sorts of some wonderful, top-notch origami from artists from around the world.

we get lots of great comments. we support the cherry blossom festival that happens now. since the beginning, we have done origami demonstrations for the festival and we continue to do that. as that legacy, we would like to continue to do. the word "legacy" has a couple of different definitions. the one i would like to use as something handed down from generation to generation. not only is the art of work just origami something to be hunted down and something i would like to continue, but also having the store to continue the legacy and support the communities really helpful. thank you, very much. i can stick around for any questions you might have. if you like to come in for a free origami lesson, you are welcome to do so. >> thank you. does any other member of the public wish to comment on this item?

>> good afternoon. my name is sandy and i am here to represent the japan town task force which is a nonprofit organization based in japan town whose mission is to preserve and help continue the culture in japan town. we are one of three left in america and one in l.a., one in santa fe and one here. we are very supportive of the legacy program and we wanted to promote the paper tree to be considered to be a legacy business. as linda indicated, she has three generations and her family i want to publicly acknowledge her father who is here today. he is also very active in the community. she is internationally known for this particular artwork that she does. she also participates in many city projects, including the very famous one that decorates the christmas tree in city hall. i understand it will be changed to grace cathedral this year but

she is participant in san francisco activities. thank you. >> thank you. >> good afternoon. it is really wonderful to be here to see the recognition being given to this family and their business. this family -- they are the foundation of a community that spans generations and has contributed in so many ways. the art form that they are known for also has its mark in japan town on the mall where they are located to.. there are two fountains there and they are bronze cast. but they are cast of origami figures.

also, if you see the lamps on buchanan mall, they bear origami figures. those were inspired by the family. by talking with them about their story and their family legacy. so they have left their footprint in our japan town. linda didn't mention it, what she is also one of the organizers of the origami festival which is a major event in japan town being held in the summer. it brings together origami enthusiasts of all ages to come together and share and become part of a community family. linda is indeed, along with her sister, one of the people who helped found the world tree of hope which will be in grace cathedral.

no one knows how to make a paper crane. so they asked around and it didn't take long to come up with -- you have to go see them at paper tree. that is how that tradition started. it's in its 13th year. the tree topper is made by linda herself, and i think everyone, in terms of japan town, the city , and the international community that enjoys the tree of hope, will all applaud there being a legacy business. thank you very much. >> thank you. any other member of the public wish to comment? we will close public comment. commissioners? comments? thoughts about this great business? >> i would like to thank you for your inspiration for this

wonderful art form. i was well aware of this and my kids did origami and we are not japanese. i felt like we could really take your inspiration to the art form it is wonderful. i am so pleased with honouring you as a legacy business. thank you for your work. >> is that a motion? >> that is a motion. [laughter] >> thank you. on that motion to adopt a recommendation for approval. [roll call] >> so moved. item 13. this is an informational presentation.

>> hello. preservation staff. i wanted to introduce a creative group. the office of small business has been working with them for the last nine months on a marketing and branding planned plan for the legacy business registry program. they developed a logo which they will be sharing with you today and i want to acknowledge the commissioner. with that, i will turn it over to the creative group. thank you. >> thank you. is that microphone on? it didn't sound like it. >> how about now? >> now it is. >> some of us need it. >> i know it has been quite a long meeting.

thank you for taking the time and reviewing the process we went through and the review of the logo and the different elements that we put together to represent the legacy businesses. one of the big thing this character this project was we worked with -- >> there we go. >> we did quite an extensive background process for you guys to walk through real quick the phases we go through and developing a logo so it does accurately represent the organization and what we are trying to do with the city. we went through a six stage process. i will elaborate on this a little bit more but we always start with research. our initial research started with the city of san francisco culture and its program goals. we went on to research the businesses and then we worked through the commission as well

to go back and forth through the logo development and deciding on the right direction and picking up elements that made sense for the logo, it obviously, the final color and we will get into that. as part of the background research, some of the things we did it as did research on the logo program, the legacy program itself. what made the businesses unique. we wanted to give why the program mattered and who the program could affect and then more about the city and making sure that it matched not only with the program was trying to preserve, but also how it represented the city through the process. we did send out 156 surveys. the main purpose of the surveys was to get a better understanding of the businesses that made up the legacy program as they are very diverse.

we wanted to get an idea of how they felt about the program, who they were, and why this program was important to them and why it mattered so we could really hone in on a design that we felt was representative of all these different businesses that help make up the city of san francisco. of the responses we received, obviously we had 49 respondents, out of 156 surveys sent out to. any time you hit 33%, it is a large response level, which we were very excited about. we had great responses and usable stuff, as you can see. businesses really appreciate the recognition that has been bestowed upon them through the legacy program. a lot of it was they really felt like, as being part of an integral part of the city that make up the soul of the city, they are lent -- long-standing pillars of the community. we really wanted to have that come out in what we are designing and as we were

developing the logo. we also went through, and of those respondents, we went and interviewed different businesses we went into locations and we tried taking a diverse section of different businesses so that it was representative of a lot of different types of businesses so we could get different perspectives and how they felt about the program and how they expected it to work or help them out so once again, as we are going through the development of the brand and the marketing staff, that we are really helping these different businesses that make up the legacy program. we didn't work with the committee before. we had a couple members of the small business commission. we had diane from the historic preservation commission. we had community members from the office of small business. we had the planning department, the heritage program and the office of workforce and development represented through that committee. through their help, that is what allowed us to work through this

process in a way that felt like we were coming up with a solution that was going to represent these businesses. the committee guided us on the logo concept. they work through us with requesting changes, insight about the legacy businesses and help select the color. it wasn't just, here is the logo , it was a lot of back and forth and working with them to come up with is the design. so everyone can go and enjoy these establishments. the logo itself, our inspiration came from the history of the city. the architecture that makes us the city. the cityscape, obviously using some really unique.

we had to make it simplistic in this case. and have it competing about all the other different logos and businesses. we have to keep it in mind. we had to keep something that is classic and also something that was not overly done. we use the city, we use unique, we used quirky, we felt that represented the city but also the businesses we are developing it is a dual role in how that was come to. starting with the elements of the logo, there are elements we put together. the first one was the flame it

symbolizes a will and forced to move on. it also is about passing on tradition. we felt like it was a really nice element to kind of help with these legacy businesses. in the logo as well, or in the flame element, there is an s.f. in there peerk it is may be not apparent right away to the naked eye, but we have an s.f. in their trying to tie it into the city of san francisco. >> and then we went on and used a torch with the flame. the torch represents an endeavour for protection to struggle for victory. we thought it was a really great way to continue to think about the passing of the torch. the continuation of tradition. you are using that flame and the

torch together and then we went on and we kind of as we were development -- developing it, we felt it gave it a badge like quality and represents protection. the badge also represents membership. which a lot of these businesses deserve is a membership of this community. we felt like that was a nice representation. and then the last main element was the ribbon. the ribbon around the entire logo represents awareness and support and we felt like that was a great way to represent the city's advocation for awareness of these businesses, as well as support of these businesses. when we were going through the selection, you probably saw gold up here a lot. that was one of the main colours that we ended up deciding to go with. based on its history with the

city and the founders of the people in the gold rush, and also what it symbolizes was associated with and the emotions we chose it because it was wisdom, courage and passion. which we really feel, that will take a lot to continue and maintain a small business for such a long time. and then this was the final logo here. this is what we came up with to represent the businesses and then we will also show some applications of that as well. we put it on -- just to give you some visual cues of how it can be used on a t-shirt and on shopping bags. and a bus stop. on banners. on a window cleaning representing a business and see this is a legacy business location.

we develop certificates that can be handed out to the different businesses. we are also in the process of developing plaques and things that can be hung at the businesses as well. we are in the process of finalizing the design of the logo as well. we will have it translated into these different language sets. these are the sets of languages that we are working on with the office of small business. some of the next steps and where we are at, we developed a logo and you finalize the translations know. we do need to finalize the marketing plan with the office of small business and the strategy. we have to release the logos that are used by the small businesses as well as the office of small business. in the last thing is getting out there and supporting our legacy businesses. that is pretty much it. does anyone have any questions? >> i have a question.

do you intend to use this presentation ever again? will anyone else see it? >> we presented it already to the small business commission is when we originally use this preserve -- presentation. we do not have any prescribed plans to reuse this. >> if you do, may i suggest that you did not use the word " simplistic." >> ok. >> which has a very negative connotation which means that you have taken a complex idea or problem and simplified it inappropriately. i think clean or simple or even might be better choices. >> ok. >> thank you.

>> i was going to comment on simple is the term. not simplistic. you talked about art deco and i was wondering, what was the path that all of a sudden it popped out. they think about san francisco and think about victorian. >> i like the choice of design reflects that. i am wondering how you got to it >> we were just looking at different architecture from around the city and when we looked at some of the order -- boulder features of some of the bigger buildings of the structures, we kept recognizing a lot of art deco features that may not always be highlighted in the city of san francisco and where people think about. so as we were looking through that, we felt it blended itself to the direction we were going with. especially the torch and the design elements that we are trying to go with. something that was more simple,

if you will. we didn't want to -- we really wanted to have contrasting dark and highlight lines and that is very art deco inspired. >> when they are developed in the 1920s and 19 fifties, there are a lot of art deco buildings that are commercial as opposed to residential. that is what i thought you might say. you could use that as one of the reasons. >> i would strongly suggest you adopt what commissioner perlman has just said. this was a very long and challenging process. but i think shelley and rick may agree that we felt that it was a very inclusive process. i hope that all of you will agree that this will be a logo

that you will feel proudly to support and help advocate for additional small businesses. my only comment on the written presentation, if you are planning to use us again, to make sure that you address the city as the city and county of san francisco. it is missing in all your presentations. >> ok. thank you. >> great. >> while i am not a fan of this -- i am a fan. i am so happy to see the next step. which is to celebrate these structures. we were at breakfast recently at chloe's which is a legacy business. i congratulated the waiter. the people at the table next to us asked, what is that? there is nothing on the door. there is nothing that they can use to advertise this fact.

so this is important. i want to thank the members of the committee for all the efforts that were volunteered. >> absolutely. >> well, worth it. >> thank you. >> i agree and i will concur. one comment i had in the applications is you might consider showing the teacher or the banner with the business on it.

>> the landmark designation for the author h coleman medical center third street was approved by the board of supervisors and by the mayor. to article 11 related to the central soma plan were introduced during this past quarter. that includes the new pullman hotel, the pile drivers bridge and structural ironworkers local number 77. union hall.

also were article 11 designation of the mission conservation district and to change an article 11 designation of 17 properties within the planned areas. you adopted a resolution to change article designation of 175 golden gate avenue as the academy to a category 3 con tributary building to initiate article 10 landmark designation of the paper doll bar at 524 union street the former church to the board of supervisors and adopted a resolution to initiate landmark designation of 22 beaver street benedict healing house. that summarizes items that have come before you within the last quarter. in addition to the landmark designation work program, staff is support to