>> i'm the program director for upstream. we're an organization who's mission is to end our throw away culture and our vision is to work in communities and make throwaway a thing of the past. just the way we have smoke free inflations we all take that for granted. we want to have a future where people are taking for granted if you walk in restaurant and you're not served on disposable single-used silverware. if we are successful and awarded this grant, it will be one of several pilot projects that we are working to achieve around the san francisco bay for reusable take out cups.

our vision is to link these pilots around bay into one yunel i--unified bay area. much like bike sharing. you can pick up your morning coffee in reusable in san francisco. if you travel around the bay, you'll be able to drop it off at no cost. that's the vision. if san francisco follows berkeleys lead and add 25-cent charge, the engagement level will be much higher. we are looking forward to an opportunity to make that happen in san francisco. thank you.

>> good evening. i'm eyi'm anita green. working with urban strategyings we hav--strategies, we've been x griffith training people how to do recycling and come posing. one of the major responses we get, what's in it for me? the foundation has funded a small stipen for people for the last few months and with the grant, we're hoping to encourage people to take on more responsibility, one of the biggest problems that we're encountering is that people aren't in the program continually pollute the different chutes that they have available to separate the

recycling from the composting from the waste. instead, they constantly mix it or they throw their garbage bags into the room and don't even bother sorting. we're hoping to create more interest in residents in taking on that job of sorting the materials. myself personally inspired by the award you gave to the giants today. i felt like, okay, it's possible. you can turn it around. i'm hoping to go back and inspire the group to take a tour at the giants facility or have the giants come and speak to our group to sniper them. they nee-- inspirethem.

they need some inspiration. they had some tough time. >> good evening my name is lauren. i'm the assistant innovation manager at the san francisco unified school district at student nutrition service. food waste particular is a unique challenge within schools. based on regulations and amount of food tha left over. there are unique challenges that are producing large quantity of leftover. we are working on focusing on how to we connect leftover food.

schools are also in a unique position that school funding is limited. this grant is doing things to paying money to track and test and donate instead of pilot programs not something that falls within the budget. the ability to have this funding to set something up that we can expand district wide is going to be immeasurable. thank you. >> i'm i'm jen from replate. we utilize technology to redistribute edible surplus food to nonlot of servin nonprofits. we operate here in san francisco. out our biggest market and we're

looking to expand our operations even further. one of our biggest challenges that we find is edible surplus food possible generators do not know they can donate surplus food. they are worried about food safety liability. we have been able -- we like to use this funding to continue our outreach and let them know that it is safe to donate their food. it will be helpful with the upcoming senate bill 1383 which will require edible surplus foods. it will help us build out our operational processes to be able to streamline that pick up piece for surplus donator to make it easy for them right away so we

can pick it up on demand. we do operate here. we work with amazing community organizations like glide st. vincent depaul and with your approval, it would be immensely helpful to continue expanding operations and to get more surplus food to people who need it in the city. >> good evening. i'm the director of development of tech exchange. i'm excited to be here. we're founded in 1995. our mission is to bridge the digital divide across the bay area. currently here in san francisco, approximately 120,000 residents actually don't have access or home computer at home. we don't count cell phone access

as home access. approximately 70% of landfill toxic waste is coming from e-waste. we believe that with the tech industry booming and all these new start-ups coming online and people turning over their computers so quickly, we do believe that there's enough computers being discarded that resident can have home access in their home. last year plan, we actually received 1700 computer donations in the city of san francisco alone. we received thousands of computers across the bay area. but from san francisco, 1700. we believe that this grant will allow us to focus and be able to

redirect those donated computers directly to residents here in san francisco and obviously with the city such a forefront in the e-waste and tech industry, use to provide the services in the underrepresented communities would be great and provide them with the ability to redirect the cycle of poverty, having access to the needs. we believe this grant will allow us to have that foundation and represent patients here in san francisco and not just the bay area. >> vice president stephenson: ln take public comment. do i hear a motion to approve resolution file 2019-03 c.o.e.?

>> i move. i like to say something first. i want to thank each and every one of you for the truly awe inspiring and inspirational and wonderful work that you are doing across the city and in your communities. i wish that i could wave a magic wand to so that all the people in san francisco would know about the fabulous work that you're doing. that would in and you of itself help all of us reach our mutual goals much quicker. because can't do that, you i'm going to vote for this resolution. which i move. hopefully the department will be able to figure out some way to make at least some of what you're doing known to our fellow residents. it really is extraordinary and

wonderful and thank you and thanks for coming tonight to tell us about it. >> vice president stephenson: do i hear a second? is there any public comment on this item? seeing none. any further discussion? all those in favor approving the resolution say aye. motion passes. [applause] next item. >> thank you everybody for coming. i apologize for being late. it's a personal privilege. my niece is graduating from high school.

i had to be there. we're going to take a group photo since we have a full commission and we're going to continue after the photo with the next item. it will be a little break.

>> president bermejo: we welcome our new commissioner tiffany chu. commissioner stephenson was sworn in. thank you with that. our next item?

>> [agenda item read] >> thank you president. normally we do this at the very beginning of every meeting. today we wanted to mix it up a bit because of all the guests. thank you becca for your patient patience this is way to highlight great work of the department. you have t -- i have to say i le this one. i was so blown away. i'm not going to give it away. it's so clever. becca? >> that's quite an endorsement. i like to talk about our new resident campaign. it was to encourage behavior change in new residents in san francisco towards sustainable transportation and away from

single occupancy vehicles. why new residents? san francisco has historically been shaped by many ways of new residents. our current wave of techies isn't different. what we're seeing is a combination of high salaries and really readily available ubers. it's impacting our transportation sector in a way that's lasting. this is a very important audience to engage. we have thousands of new residents coming to san francisco every year. they tend to be younger, tech savvy but not familiar with the transportation options available in san francisco. what they are bringing is their transportation habits from home. that tends to be single occupancy vehicles and using lyft and uberer. another one is working with them why they are still new in the

city. behavioral change -- when we thought to engage the audience, with wanted to make share they're aware of sustainable transportation option and they have enough information to use them. the grant on this project require that we send something in the mail. we also aware this audience like things to be digital. in order to meet this requirement, we decided that what it should be was not to contain all at information but to be a bridge. to be something that a piece of inspiration to get a new resident to then go look up the additional information they need digitally. after a lot of thought, we came up with these three postcards in a mailer with the welcome card. on the surface, it's like a simple idea. there was a lot of reasons

behind it. first of all, we needed to ensure that residents actually opened their mail and it's rare that a city reaches out and welcomes new residents. this mailer stood out as a unique experience. which made it lot more likely to be opened. these cards pointed to digital resources, they didn't use that much paper, there was lotles los paper waste. they are really easy to update if we sent out printed maps, they wouldn't be. postcards have a modest value. they won't be immediate thrown away. they'll end up on fridge or counter top. that's the additional exposure to the messaging. their postcards so they are shareable. if you take the time to sit down and write one, that's additional

exposure to the messaging. the messaging is very succinct. that aligns with the communication style of the twitter generation. it also makes sure that we're really calling out the why behind public transit before just flooding someone with information. this is the front the welcome card. there's lot of thought into how the language is crafted. this is the back of the card. we really wanted to frame the appeal and really underline the es of using sustainable transportation in san francisco. one principle we look to was community-based social marketing principle that peer to peer are most effective way. we encourage that with phrases,

share your adventures, ask a coworker. we look to principles of social norming with phraseses like join the pack. we wanted to make sure that we're framing sustainable transportation in a really possible light. one suggestion we made was to try out muni for a day. the principle here is, take a day off and you're on an adventure, you get off on the wrong stop, that's fine. it's a new neighborhood to explore. if you're late for a meeting and this stop is a different experience. we suggested that a resident as their coworker their favorite way to get to work. we really wanted to underline two new residents that san francisco is their city now and highlight, here's how san franciscans get around.

phrases like welcome to your city, san francisco is yours to discover, the real s.f. experience and become an insider. the imagery features public transportation, biking and walking and you'll see that the images are instagram like in style. one of the reasons is to create that bridge between overly familiar digital platform and a physical mailer and also these are postcards. it's a reminder these images are physically shareable too. new residents come from really diverse backgrounds. we have 28% new residents come from another state and 20% from another country. we wanted to make sure that our images welcoming and inclusive. one the reasons why you don't see any people in the images is we didn't want to limit them to a specific demographic. with wanted image that anyone

can look at and see themselves in it. for that same reason, we use gender neutral shoes and gender neutral bike. all of them are set in san francisco. the scenes themselves are culturally universal. you can relate to them no matter where you're from. in terms of delivery, we sent out 27,000 mailers to new residents across san francisco. this is heat map with red being the highest concentration where new residents are living. we wanted to measure some of the impact of this mailer. we did two surveys. one of our first findings, we did reach our target audience. 73% of the people we surveyed had moved to san francisco within the past six months and 99% have moved within the past year. our hunch that new residents tend to be younger was accurate.

80% are under age 40. we sent these surveys at least two weeks after a resident received a mailer. i don't know but, if i think to a piece unsolicited mail i got two weeks ago, literally nothing comes to mind. 79% of those surveyed recalls this mailer. more importantly, everyone who recalled the mailer, 78% received it positively. this is a piece of junk mail. this positive reception cut across age, ethnic and gender demographics. i think that shows us that we're effective being inclusive. we had surprising finding around car ownership. 73% of those who didn't recall mailer owned a clipper card.

88% of those who did are call a mailer owned a clipper card. the difference is interesting. it's also if you combine these, that's four out of five new residents who own clipper card. the reason that this is an important finding is that for a while, big barrier between new residents and using sustainable transportation was that how would they know how to get a clipper card. you don't get a welcome packet exempexempt for -- except for t. it can get residents it use clipper cards that they apparently already have. one barrier we do know using sustainable transportation is whether it's perceived easy to do or difficult. about half of those who did not recall receiving a mailer thought it was easy getting around san francisco without a car. for those who recalled the

mailer, we saw almost three quarters felt that it was easy to get around san francisco without a car. seeing perception shift is an important step in behavior change. i think with this campaign, we really understood our audience. as we approached it creatively, we did implement the principles of social marketing and made sure that we used really clear, simple language that connected with emotions and i think that led us really approach sustainable transportation from a new viewpoint in a way that it's not often communicated. also in way that's welcoming and inclusive. [applause] >> one question before i ask the

commissioners. >> president bermejo: are the welcome cards in other languages other than english? >> they are only in english. >> president bermejo: commissio? commissioner stephenson. >> vice president stephenson: t. that was fantastic. exciting. was there any digital backup to it? did any digital stuff go out as well as the postcards? >> not along with the postcards. the postcard pointed to digital resources. it was like the briefest summary of the exact digital resources that you need. we wanted to keep things streamlined. >> vice president stephenson: d? can can you track a list those areas. >> unfortunately, we relied on our partners website as opposed to our own.

we do not have the data on whether theyhad bump in that. >> vice president stephenson: we can have one of the cards come back to us as a mechanism to maybe reach more people. i'm so glad you did the survey. it's one the things it the department is doing extraordinarily well. making sure we have pre and post data. having an opportunity to catch them while they're in it, it's interesting as well. thank you. >> president bermejo: director raphael? did you bring any physical copies? >> did not. >> president bermejo: do we have some? >> yes. >> president bermejo: we are going to send them to you because they are so beautiful and they are things that you will enjoy. on one side the postcard, is that beautiful image but on the other side, there's very fun

text that you would send to -- 2 just moved here and you're sending it home. the idea is that you're owning this san francisco thing to do. there's some clever text on the other side as well. >> they are real experiences. >> commissioner chu: i want to commend you for such an incredible campaign. it's quite emotional on lot of levels as someone who moved to san francisco about 5.5 years ago. i think one of the things that's most interesting to me is seeing that the quality of the brand and the style that you all chose, i think actually elevates lot of the typical branding of lot of the options that are provided to us in a more general

way. it's a real way to speak to that audience. you want to say congrats. >> thank you. >> president bermejo: commissioe r sullivan. >> commissioner sullivan: i'm really impressed 80% of our newest residents used clipper cards. it gives me hope that they'll get to that 80%. more and more people join the city and join the clipper card revolution. >> absolutely. our next survey, i i want to know how they found out. we are surprised and curious and encouraged by that. >> there's a report. i will send it out.

>> president bermejo: any other questions? if not is there any public comment on item 9? next item. [agenda item read] >> thank you. well, it is now may, almost end of may and since we only meet every other month, i need to acknowledge that april was earth month. it was final. yophenomenal.you want to thank e commissioners on all the volunteering and events. we had 200 events listed on our special website that we designed for earth month. there were lot of firsts for the department in the city. it was tau our month of climate

action. the mayor had her evening of reception. she doesn't have to have a breakfast which she was so excited about not having. we did the first mayoral environmental service award. that brought of of us to tears. it was incredible with green street. the mayor was on fire. i'm very excited. not only did we have environmental service and reception, we had significant announcements about renewable energy requirements for large commercial buildings, about decarbonizing our building through a target force and about full sign ups for clean power, about bike protected bike paths. there were lot of announcements that went on from the mayor during the month of april. for some reason the last two

months feels to be very heavy on foreign delegations. you don't usually talk. this. as i was making a note all the different delegations we've had, china, norway, zurich, france, ireland. they've all been very high-level. these are parliamentary committees on environment. we had ireland, we had the environmental protection agency been w-- we had delegation from france. they published that incredibly depressing report about million species going extinct. the french delegation is here to talk about biodiversity. the city of zurich was here talk about their incredible energy initiatives that they've done. on and on, it's been a very busy

six weeks. reminder of how much that we do in san francisco doesn't stay in san francisco and how curious the rest of the world is about learning from us. you want to call out that we not only give out money but we apply for money and the zero waste program received a $500,000 grant from cal recycle to do a big initiative on food waste prevention. that is going to be using interesting new tools we'll be contracting with ngos to accelerate. our food waste. as you may remember, one of the big commitments that came out of the climate action, the governor's climate action summit was to reduce our generation 15%. we're very much trying to figure out how do we reduce generation. that's why some of the grants were about reducing generation. we just applied for a big grant to look at reducing generation. that is what i want to say in

terms of my -- going forward two items budget season is upon us. we are not a general fund department. continue to not be. our budget looks pretty solid for this fiscal year. we'll see about next fiscal year. i don't anticipate drama around our budget. one never knows. we go before the budget committee in june. it's very late this year. we will let you know at our next commission meeting how that went. finally, we cut our meeting rather short tonight because we wanted to go downstairs and be a part of a special celebration to honor the late mayor lee. we're little bit late to it. as we adjourn we can go down and join the community and the mayor's office who are putting together a book in his memory of all of his accomplishments.

i hope you will join me and us as we go downstairs once we adjourn. thank you. >> thank you director. any questions commissioners? >> president bermejo: is there any public comment on this item? seeing none. next item. item 11 is committee reports. this item is for discussion. >> vice president stephenson: we will have our operations committee meeting this thursday may 30th in city hall room 421. we'll hear presentation on the implementation of the financial systems project and possibilities from incorporating green purchasing.

which i'm excited about. that's one the first things that i got all energized about. also there's going to be a presentation on the implementation of sales force customer relationship management. at the department of the environment. come join us if you want to geek out about tech stuff on thursday. >> commissioner ahn: on april 10, 2019 we talked about the refuse separation compliance ordinance as well as san francisco business program on may 13, 2019. talked about the resolution around check out on precheck out bag fees that we just voted on.

more to come. we'll have a meeting in june. >> president bermejo: thank you. any questions or comments? >> vice president stephenson: at the next meeting in june, are you going to do more of a dive into the ecology challenges? >> commissioner ahn: we discussed it. >> vice president stephenson: i. i'm starting to get lot of questions about it personally. i'm not sure how to answer when they're asking questions about things like, am i supposed to put my throwaway coffee cup, put that in the recycling bin. would it be better in compost.

>> commissioner ahn: one things that was discussed was possibility of another site visit. it was repeated in the presentation that colleges adopting new technologies to help improve recycling rates. that will be great for us to experience. when was the last site visit? >> president bermejo: about two years ago. any other comments? is there any public comment? we're going on to the next item. >> item 12 is announcements and items for discussion. >> president bermejo: any

announcements, next item. >> item 13 new business. [agenda item read]. >> thank you commissioners. as commissioner stephenson noted the operations committee is meeting thursday of this week. after that, the policy committee meeting is june 10th. then for the full commission, the next meeting is july 23rd. that is the commission retreat. i believe we have a few words to say about that, anthony will comment on that in terms of agenda and few other logistics. one other update, we are entering the approval of our reduced risk pesticide season that processes beginning. the policy committee and the full commission will be hearing about that coming up over the next several months. i'll turn it over to anthony who

will discuss few items as it pertains to the retreat. >> i want to get another site visit just for youre your ongoig list. it will be interesting to go to the giants and see their sustainability operation after tonight. i love going to the recycling place. i want to do both. >> good suggestion. anything else? anthony, you want to talk about the retreat? >> assure. at the request the commissioners, this is something commissioners requested. the department is going to be host a retreat for the commission. july 23rd is the regular commission meeting. that's not the date of the retreat will be

sending out -- the idea is to have half day retreat. around 9:00 to 1:30 at a location to be determined. we're hoping to do it at location where there cob a tour- there could be a tour to follow the morning retreat. we have couple of places in mind. we want to see if you have any thoughts on locations that would be both suitable for a meeting and a tour. that's publicly accessible. we have some ideas about what the framework what the retreat could look like but first you commissioners if you have any ideas. the initial thoughts that director raphael, charles and i had was to have a discussion around what you're looking forward to as a commissioner and have one large deep dive into

one the major issues that the department and city trying to tackle. three issue we came up with were one of our justice, getting to 100% electricity and reducing consumption. if you have any ideas or preference on those topics, please email me or director raphael what your ideas are. we really appreciate it. keep an eye out for an email from me with a few dates to get your preference. >> could repeat the list? >> environmental justice was one, the department as you got a presentation on, the department has very strong equity program and team and the team is developed racial equity tool to evaluate programs and policy. one of the things we would do.

other is discussion getting to 100. in terms of 100% electricity. third is addressing consumption to get to the zero waste total. those are the three. we'll probably pick one. those are the three that came up. big ticket items. >> president bermejo: questions on this item? director raphael. >> anthony just to be clear on your ask of the commissioners, you're asking if if they have opinions about those three? we need to set up the date. that's one thing. the second is if you have ideas for locations to have a retreat and there might be a tour that's of interest, we have some ideas. then third, thinking about the subject matter.

those are when you get sent the doodle pole -- we'll ask you those questions. it's very important to us if you give us feedback so we design this in a way that is most compelling to you. >> vice president stephenson: on the future agenda, one of the things that i keep seeing is that there's so many great organizations, companies out there that are doing really heavy lift toward getting to zero waste themselves. one the things we see in our day-to-day life are all those companies that aren't doing the right thing to get toaste to zeo waste. as we talk about the influx of new comers to the city and we've gone through the san francisco thing to do campaigns in the past for newcomers to the city. specifically in the tech world, i would be really interested to see if we can do some sort of an

assessment or evaluation. in the same way that we can do some of those collaborative kinds of work to help different organizations move the needle and get better and better. i'm wondering if we can potentially out the conversations. i know there's significant amount of openness to that amongst some of the companies. some of the employees in the companies. i personally would love to see something like that agendized. >> commissioner wan: commission. they have a learning centre which possibly accompany the meeting site.

>> president bermejo: anything else? any other questions? any public comment? i wasn't here when we talked about marie harrison. i want to appreciate that was raised. thank you very much. next item >> next item is item 14 adjournment. this meeting is adjourned in memory of marie harrison, the time is 6:46 p.m. thank you.

>> the teams really, really went above and beyond and is continuing to do that today. this past year, the san francisco public utilities commission water quality division started receiving many more requests to test for lead in the public school system here in san francisco as a result of legislation that had passed from the state requiring all of the public schools to do lead testing. and so as a result, the public utilities commission and the water quality team in

particular was asked to meet with the san francisco unified school district to begin to prioritize which schools to test to meet that state mandate. >> the team that tests, we're a full service environmental laboratory, and we take care of both the needs of the water quality division and the waste water enter price. and on the water quality enterprise, we have to also have drinking water that meets all federal and state quality regulations. and lead in schools, we're playing a problem in remediating this problem of lead in schools. >> our role here in communications is being able to take the data that we have that we know is protective of public health and safety and transmit it, give it to the public in a way they understand we are really doing our jobs well and making sure that they are safe always. >> the public learned very quickly all the accurate facts

and all the critical information that they needed to know, and it's up to these individuals and their agencies and their commitment to the city. >> i enjoy the work because i can help people, and i can help the utilities to provide a better water quality, make sure that people feel that drinking hetch hetchy water is actually a pride. >> hats off to the water quality team because between them working on late nights, working on the weekends when the schools are closed, and working as a partner in the school district for the times they found a higher lead sample, they worked through to address that, so the team went above and beyond and is continuing to do that today.

- working for the city and county of san francisco will immerse you in a vibrant and dynamic city that's on the forefront of economic growth, the arts, and social change. our city has always been on the edge of progress and innovation. after all, we're at the meeting of land and sea. - our city is famous for its iconic scenery, historic designs, and world- class style. it's the birthplace of blue jeans, and where "the rock" holds court over the largest natural harbor on the west coast. - the city's information technology professionals work on revolutionary projects, like providing free wifi to residents and visitors, developing new programs to keep sfo humming, and ensuring patient safety at san francisco general. our it professionals make government accessible through award-winning mobile apps, and support vital infrastructure projects like the hetch hetchy regional water system.

- our employees enjoy competitive salaries, as well as generous benefits programs. but most importantly, working for the city and county of san francisco gives employees an opportunity to contribute their ideas, energy, and commitment to shape the city's future. - thank you for considering a career with the city and county of san francisco. shop and dine in the 49 promotes local businesses and challenges residents to do their shopping and dining within the 49 square miles of san francisco. by supporting local services within our neighborhoods, we help san francisco remain unique, successful, and vibrant. so where will you shop and dine in the 49? >> my name is ray behr. i am the owner of chief plus.

it's a destination specialty foods store, and it's also a corner grocery store, as well. we call it cheese plus because there's a lot of additions in addition to cheese here. from fresh flowers, to wine, past a, chocolate, our dining area and espresso bar. you can have a casual meeting if you want to. it's a real community gathering place. what makes little polk unique, i think, first of all, it's a great pedestrian street. there's people out and about all day, meeting this neighbor and coming out and supporting the businesses. the businesses here are almost all exclusively independent owned small businesses. it harkens back to supporting local. polk street doesn't look like anywhere u.s.a.

it has its own businesses and personality. we have clothing stores to gallerys, to personal service stores, where you can get your hsus repaired, luggage repaired. there's a music studio across the street. it's raily a diverse and unique offering on this really great street. i think san franciscans should shop local as much as they can because they can discover things that they may not be familiar with. again, the marketplace is changing, and, you know, you look at a screen, and you click a mouse, and you order something, and it shows up, but to have a tangible experience, to be able to come in to taste things, to see things, to smell things, all those things, it's very important that you do so.

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