>> welcome to pricidia middle school. i am emma dunbar and i had the enormous privilege to be the principal in this community. thank you all for joining us. [ cheering and applause ]. >> i want to give a very warm welcome to my students, to our staff, to elected officials, board members, mayor appliappli

and our trusted partners at sales force. i couldn't be happier to host you all on this yard just opened for our new school year after four years in the making. it is a prime example of what investment in our public schools can look like. four years ago, mark benniof, along with the mayors and superintendents from oakland and san francisco, stood on this very same yard to celebrate the third year of the sales force grant. at that time, there was success to celebrate. wifi in every middle school, computers and ipads available to every school, the established of the principal's innovation fund. we may not have appreciated how much more celebrating there was to come. to date, we've now seen over $40 million invested in the students of san francisco unified school districts.

[ cheering and applause ]. >> and $20 million invested in the students at oakland unified. [ cheering and applause ]. >> this has had incredible results in math, computer science, and college readiness throughout both of these great cities. what i want to share with you today is what this means for presidio and what i observed seeing these transformations. not just to our physical environments but to our students' lives. here is an example of what our community has seen since 2013. increased student access to and interest in coding and robotics. teachers and students collaborating in online environments in every classroom in our school. in addition to our beautiful new space, our community enjoys

partnering directly with sales force volunteers who have supported our teachers throughout the school in creating welcoming environments for learning. we know that our students thrive when we can surround them with the support of everyone in the community, from teachers to volunteers to corporate partners to parents. i'd now like to personally thank and introduce mark benniof co-c.e.o. and chairman of sales force who has championed this great, incredible, amazing work for our students. [ cheering and applause ] . >> thank you so much for coming today. it's a gorgeous day and always the hottest day when we do these announcements.

i just want to say you have an amazing team up hear that i want to call out. we have principal dunbar. thank you for everything you're doing. [ cheering and applause ]. >> and we have two of our fabulous mayors here in san francisco and oakland, mayor breed and mayor shaw. thank you. [ cheering and applause ]. >> and we have our amazing team here of our superintendents kyle and vincent, thank you for everything that you're doing. [ applause ]. >> we have anthony from the sales force foundation too. thank you, ebony. [ cheering and applause ]. >> doing work like this really does take a team. one member of our team is not up here and we're thinking a lot about him. that is ed lee. it was really mayor lee that had the vision that we felt so strongly about to work on the 12

middle schools. that was seven years ago and now we can see today here is this incredible manifestation of our middle schools getting rebooted and it's in his memory that we're doing this work. let's remember him and let's say thank you as well to all of you for being here. thank you for your support of our kids. thank you to the kids also. so thank you guys for coming here. [ cheering and applause ]. >> one thing about doing this is the kids are always like, this is boring, when is it over? it's going to get worse before it gets better. [ laughter ]. >> i apologize. no, it's okay? you're interested in this? all right. all right. then let's do it. thank you, principal dunbar for welcoming us to this beautiful

presidio middle school and to you and all the staff at presidio that make a difference for our kids. thanks to our great partners and all of our leaders and great principals here. if you're a principal in san francisco or oakland, would you just stand up and be recognized. [ cheering and applause ]. >> you know, these principals who are on the frontlines every single day in these schools and with these kids doing this leadership work. they have our best hopes with them. as part of our program, as our principal innovation program, gets $100,000 a year over the

last seven years to do what they think they need to do for their schools. i admire their creativity and desire to improve the education of each school, but i just want to thank them for their hard work and dedication to the schools. it's so powerful. and i also want to thank the kids. thank you for all of your hard work too and everything you're doing to have a great education. because i'll tell you, the best ideas for our schools come from our kids. as we've been working with the schools, of course we have ideas and our visions and we remember when we were in school or when we were in middle school, but what it means to be in middle school today is different than what i was when i was in middle school. thank you to you guys for keeping us in touch with what's important and using your voices and also speaking your truth and saying what you really want for your school. it's the kids actually before you who have graduated and over there at george washington high school who said that they wanted

a new playground, that that was very important to them. you can thank them because they used their voices and said that's what they wanted. that's why we're here very much today. keep in mind as you go forward that we want to hear from you, what you're doing. we're all here because of you. we're all here because we believe in each and every one of you. we believe in your future and we believe that you are going to create an amazing future. we've had our chance. our chance is over. [ laughter ]. >> now it's your chance. so we're looking for you to be the leaders and to take us forward and hope fulfully. i'm here as your neighbor, not just a c.e.o. when it comes to our public schools, a lot of people say they want to help but they don't know how to. well, a few years ago ago, some of you heard this story before, i came over here, walked through

the door, and i said to the principal, how can i help? what can i do? that's a message for each and every one of us. the principal is the local c.o. of that school. all we have to do is knock on that door and say, how can we help you? every c.o. can adopt a public school. every company can adopt a district. every one of us can do something. i think that that is what is so powerful. ultimately, it's the connection with the principal that's so important the more work that we've done in the public schools, we just get reminded of that over and over again. in my mind, i always say how do i make presidio the best school on the planet? each of us wants the best for our kids and make these the best schools that we can. so often it's the principal that knows how to make that happen. thank you to our principals. thank you for what you're doing.

this has been an amazing process for me. as i've been working on presidio middle school, i've had a lot of friends who have gone through this school and i didn't know that when i started the process. i'll tell them this story. i've adopted this school and this is what we're doing and so forth. different friends of mine have said, i have went there, did you know i went there, one of our board members went there. the amazing thing happened is my mom came to me and said she was here for one year. [ laughter ]. >> isn't that amazing? so my mom was here for one year. i don't know how she did that. i don't even know how that happened, but luckily i got some kudos from my mom when i said we're working on presidio middle school. so we so stronger believe at sales force that we're here for all of our stakeholders, not just the shareholders. we're here to serve communities,

public schools, everyone who is part of san francisco, oakland, or anywhere we're doing business. we're thinking about the bigger picture. that is how we guide our company's management and our leadership. this is part of our mission. that's who we are at sales force. that's very much why for the last seven years sales force has forged really an unprecedented collaboration with the school districts of san francisco and oakland. we are happy to be their largest b benefactors to support them. our journey has only started. we are at the beginning of what we can do with the schools. we are committed to the long term for our schools. we are there for our districts and for all of you. it's why we adopt public schools at sales force, 34 of them in the bay area. 100 around the world that have the same spotlight on them that

presidio does. here we have a commitment that every one of our senior vice presidents at sales force has a adopt a public school. it's part of their responsibility. this school is my school, so they lucked out. [ laughter ]. >> but a lot of the schools have the same level of attention and support. our colleagues who i want to thank and who are here have given 4 million hours in volunteerism since we started the company. if you're a sales force employee, raise your hand so i can thank you. [ applause ]. >> i'll tell you, these results, it's really working. we monitor if we're doing the right things. we see these incredible results for san francisco and oakland. for full-time teachers for math

and technology. a surge of kids who are enrolled in stem and computer science. more young women and more students of color. higher attendance rates. higher math scores. higher grades. you guys all have to get higher grades now, isn't that good news? that's what we're expecting you to be in school more and have higher grades because of this. this year we're going to give another $17.2 million to san francisco and oakland public schools. incredible. [ applause ]. >> i'm excited that we've given more than $67 million to these local schools. congratulations to you. we are well on our way to giving $100 million to local san francisco and oakland public schools. i hope that is just the beginning. [ applause ]. >> you know, i mentioned mayor

lee and mayor lee is no longer with us, but our work together today is an homage to his life and legacy. we see the results of the partnership right here at presidio. when i adopted this school, i asked the students, what do you want? and they said, we want more fun. i said, well, what does more fun mean? well, we want more fun at school. what does that mean? we want more computers, better networking, faster networks, better, faster wifi. and we want to have a better playground too. is this a better playground? >> yes. >> did you like the prison yard that we had for you here before? no. we thought it was designed by one of the best prison yard design groups.

you voted to change it, so we did. where is ron who designed the playground? right over here, ron. [ cheering and applause ] thank you, ron. because when the kids said we wanted a new playground, we hired ron. he is one of the top playground designers in the world. he's done a lot of amazing things. he came over here and he said, my vision of a school playground is just a big pile of dirt that kids can play in and create whatever they want, that i admire the creativity of kids. and i thought maybe that wasn't going to go over very well. but ron is still after that idea. then we came up with a huge vision for what the playground could be. then the kids who were here before you said we don't like that. that's not a very good idea. we said, fine, why don't we work together. so we created a class where

those kids could work with us and ron. for a year they designed the playground you now have. so this playground is designed by the students of the middle school. that is pretty cool. if you're liking it and feeling like they made the right decisions, you should really congratulate them. if you don't like the decisions they made, they're right over there at george washington, and you can go talk to them about it. with a help of a grant at sales force, we teamed up with the school's security guard to start a new book club. some of the students in the club were able to attend a book event with the author angie thomas. [ applause ]. >> i'm trying to give you inspiration that everyone here can adopt a public school. to walk down a few blocks from

your house just like i did. to knock on the door of the principal just like i did and let that journey unfold for you. it's very exciting. the most important thing is to listen to the kids because they have the answers. they represent the future of our world. that's why we do this work, so that they have the education they need to be successful in the future and to take care of us because we're getting old. we're going to need you to take care of us. thank you very much, all of you. thanks to all of you for being here. we're so grateful to everyone. thank you. [ applause ]. >> mayor breed: i'm next. thanks to sales force and mark beniof and all the work that you have done to change lives in san francisco. what's so amazing about sales force and their incredible leader, mark, is that public

service is embedded in what this company stands for. it's not providing software only, which is a great resource to have, but it's making sure that we are all doing our part to give back and support our surrounding community. i'm so proud you're a native san franciscan. we appreciate all you have done and will continue to do to improve the lives of all san franciscans. thank you so much, mark. [ applause ]]. >> mayor breed: i've got to say mayor shaf thinks it is san francisco and is surprised that the rich man is shining bright with the sun. every now and then the sun shines on the west side of san

francisco. i can't help but go back to my time i spent in san francisco. i wasn't probably as well behaved as some of the kids are here today. in middle school, i was a handful. in fact, i'd always have to go to our girls' counselor's office and say it wasn't me this time. the thing about the teachers and principal, they never gave up on me. they supported, encouraged, listened to me. school was my sanctuary. coming from a community -- i lived in public housing. there was a lot of challenges in my community. i was so blessed to have incredible teachers, counselors and principals. i played french horn at franklin ben and i wasn't that bad at it.

the opportunity to be a part of an incredible community was what inspired me to want to also give back. because i wanted to make sure that every young person in this city had an opportunity to succeed and to do whatever they want to do in life. there are people who invested in me at a time when i didn't understand what it meant to support the efforts and the work that i was doing in school. now i get it. they were preparing me for a better future. that is our responsibility. it is a responsibility that i don't take lightly. sales force has been at the forefront of really investing, but also holding others accountable to do more to invest in our young people. we have the resources right here in san francisco. there was a real disconnect between my community and what was happening downtown in the financial district. a real disconnect between all the possibilities that existed

in this city. it's why i started opportunities for all, to make sure that every high school student has access to a paid internship. i know sales force provides incredible internship opportunities so these young people can learn firsthand what happens in the world of finance, technology, or any industry they choose to be a part of. whether they want to take over when mark retires in a couple of years. [ laughter ]. >> mayor breed: he says you have to take care of him on top of taking his job. whether -- i mean, i'm term limit out eventually. we're going to need new mayors, councilors, principals. we're going to need the next generation to not only take over the world in all these amazing positions, but we're also going to need you to save our planet. there is a lot of work to be done and it starts right here, making sure that no child is left behind, no matter their

financial circumstances, no matter if they were raised like i was by my grandmother in public housing, no matter where they come from in the four corners of this city, we want to make sure that we invest in our young people and that they have successful. that's what today is about. yes, it is a significant contribution, larger than any we've received in the city, but it's a personal commitment from mark beniof and sales force, many of our officials and others, to do better, to make sure we are taking care of our young people every single day. it matters. it's the difference between what happened in my family. i became mayor and, sadly, my brother is still incarcerated. i lost a sister to a drug overdose. this is the same family, the same community. what a difference it makes when you make the right investment. so let's make sure that we

listen to what mark is talking about. all of the companies out there in san francisco, we're coming for you so that you can take care of our kids and our future. [ cheering and applause ]. >> mayor breed: we all have to start taking responsibility for everybody else's kids too. that's what today is about. i want to make sure that ten years from now that these young people are prepared for the future, they're prepared to take over our jobs. i can tell by the look in their eyes that they're going to do just that. so today is a celebration. thank you all so much for joining us here today. at this time, i want to introduce my sister from across the bay. she's making it happen in oakland and she's doing great things every single day on housing, on education. i'm just so grateful to have a partner to address so many of

the challenges that we know we face in some incredible cities by the bay. ladies and gentlemen, oakland mayor, libby schaaf. >> i brought the oakland weather with me. >> it is so good to be here in our bay area. we may have two cities, but we have one bay. we have one bay area. we know that we rise or fall togeth together. also in memory, since you invoked the memory of our mayor ed lee, someone who lived the values of regionalism. one thing i hope you all know about the mayors of oakland and san francisco is we are home-grown girls and we are graduates of our public school system.

[ cheering and applause ]. >> now, i want to pile on to london's challenge to the corporate community. there is a lot of talk these days about shareholder responsibility, how that is a thing of the past and we need to move on to stakeholder responsibility. i challenge other companies to do what sales force has done. that is put your money where your mouth is and put your love where your money is. the fact that sales force does not just pay lip service to the idea of corporate responsibility but they invest deeply and they invest with humility. i don't know if i've ever heard a c.e.o. use the word "listen" so much in a speech. i know you have not heard a lot

of c.e.o. speeches, but i have. it's not a verb that comes up often. sales force approaches this partnership with our school district with a huge sense of humility, with a curiosity and a desire to learn from you young people who are the stakeholders. that is something that i think has made you successful in business, but it is also making you a success in our community. the fact that you don't just write a check, look at the love of all these blue-shirt-wearing geeks in the back row. notice they let the kids sit in the shade and they are roasting in the sun back there. that is love. now, i want to talk about what excites me so much specifically about the investment in oakland. young people, we throw around

this $8.7 million. let me say it in the long form $8,700,000. okay. think of a stack of $1 bills. that's some serious cash. that is just this year. i just want to recognize that since you began partnering with oakland, you have increased your investment every year. [ cheering and applause ]. >> since london had a go back in your time machine, you're going to have to indulge me a little bit too. we all can picture in our minds that teacher, that teacher that changed our lives, that teacher who is the reason that we developed the confidence, the vision, maybe the hutspah to be where we are today. what excites me about this

year's investment from sales force is a new focus on teacher recruitment and retention. [ applause ]. >> teachers like ms. ducatz. she was my dance teacher at skyline high school. when i started running for mayor, she would show up at all my events. she would raise her hand and inform everybody that would listen that when i was in high school i choreographed a dance number where i literally leapt off a tall structure into the trusting arms of my fellow dancers and that she knew i was going to be a great mayor because i have always been a risk taker. there she was. my high school teacher tracked me down to support me for running for mayor in my hometown

a lot of decades later. trust me, my young friends, when i went to high school, i took typing class. there were no computers. there was no internet, no facebook, no snapchat, no fortnite, none of that stuff. and yet, when i became the mayor and visited my old high school campus, it didn't look a lot different. now sales force has changed that with a deep investment in computer science. you all probably don't know what a type-writer is, do you? do you know who a type-writer is? i see a blank look right there. it's all right. it's all right. you don't need them anymore. yeah, you. i am also truly excited in our investment in our newcomer population. i am extremely proud to be

possibly the most unapologetic city mayor in america. [ applause ]. >> we know that our region thrives because of its commitment to inclusive diversity, and we recognize that while everyone in this expensive bay area is struggling, there is a special need from our families who are fleeing oppression, violence, and seeking opportunity in this country. we want to welcome them and help them be successful and thrive in our communities which we want them to feel is home. in oakland, we know that, like san francisco, we struggle with homelessness. and yet, when we look at our homeless population of our students in schools, half are newcomer, uncompanied minors.

that is something that deserves our serious attention, love, and care. thank you for investigating in th that. [ applause ]. >> finally, i want to recognize your continuing investment in middle schools. middle school was miserable for me. it was a hard time. and yet, it is one of the most crucial turning points in our life, when you find your identity, where you start to dream big, where you start to see your future unfold before you. as i introduce our next speaker, i will share something personal because i know she's going to go into a little bit more depth about the oakland investment. one little fun fact about the two of us. i see you, principal. we are both the mothers of middle school, public school

students in oakland. so to our incredible, heroic middle school principals, this investment could not be more deserved than by the leaders that take care of not just our babies, but literally our babies. it's my pleasure to introduce to you the superintendent of the oakland unified school district, kyla johnson. trammell. [ applause ]. >> thank you all for being here. i want to give a shout out to my tour guide so i could see the campus. thank you for your hospitality and touring us around. if you can repeat after me. "i am because you are."

i am going to flip that a little bit. "i am because we are." this was an old african proverb that my grandmother said to me a lot. it resonates in terms of why we're here beyond the cameras, beyond all the lights. really what i believe is in mark's heart and all of our hearts is that we are much better together than we are as individuals. when we all come together with our brilliance, when we come together with our resources, when we come together with our determination for these students, we can do impossible things. i truly believe that. if there's anything that you all get out of today. it's, one, that i believe mark has not only set forth a vision, but actually a pretty concrete model in terms of how corporate can work hand in hand with school districts. i think there's so much more we can do if we work together. i want to talk a little bit some

of the journey we've been on in oakland, specifically around middle schools. i want to give a shout out to some of my middle school principals, superintendent. i know there was a lot of them that worked together with mark. so the listening isn't lip service. it's really him coming and listening to what are the needs in the schools. oakland and san francisco, we have similar challenges, but there are differences. there is a different context. he really took the time, hours, to really listen for us to craft the best way to use the resources so that we would have impacts. so we really decided that we would focus on middle school, knowing that ultimately we want our kids to graduate, not only prepared for college, not only prepared for work, but prepared to be thriving, productive citizens. so really wanting to have a deep investment in middle school, knowing how critical that adolescent time is, to prepare kids to actually be their best selves in high school.

we're starting to see some gains in math achievement. we focused on investing and professional development for teachers. across the united states, it's very challenging to actually recruit math and science teachers. particularly right now in the bay area to retain. who believes that living in the bay area is expensive, raise your hand. okay. so we're working creatively, the mayor, corporate, public school systems to figure out how can we make a place? we cannot can thriving cities unless our public servants can afford to live in the city. am i right? that is a problem that we all need to take ownership of, and mark is doing that with us in terms of really developing pipelines. in terms of preparing kids for the world of work, we've really focused on having not only a few computer science classes in some of our middle schools, but really thinking of a clear pathway. we know for students that look

like me, we want to give them exposure early and be able to see themselves as future marks, entrepreneurs, anything they want to be in middle school before they get to high school. so we've grown from having computer science classes in two of our middle schools, access to 82 schools to now over 1,750 students in our middle schools and working on improving the rigour of those programs. i'm a big believer that computer science is a language, just like spanish, just like french. so whether a kid goes into stem field, that's great, but we want all kids to understand the devices that they're using and how they work. that is a right every kid should have as part of their education. when we're thinking about what education should be in the future. we're now on the pathway to have that as an integral part of our curriculum in middle school. finally in terms of our newcomer

population that's growing leaps and bounds. we want to support our students to be their best selves. with this partnership we have developed for supports for students in terms of mental health, any other wrap-around services. so when they enter the country they can be as successful as possible. those are some of the concrete examples in the way this partnership has helped us. i want to challenge you, when you look around the world, you really do see the village here. you see some of our teachers and principals that are here. obviously what we're all here for, which are students. but i see folks from non-profit. i see elected officials. i see corporations. so again, when we're all with the gifts that we have, with the resources and the talents that we have when we come together, we really can support all of our students in both cities. thank you all for the investments and thank you all

for being here. [ applause ]. >> without further ado, i would like to introduce my partner in crime on similarly dr. matthews was raised in san francisco. so we both have the privilege of leading school districts. he is the former state administrator and superintendent in san jose and now the wonderful superintendent of san francisco. he is my friend and my mentor. so i would like to bring him to the mic. [ applause ]. >> good afternoon, everyone. i'm going to try that again. good afternoon, everyone. this is an exciting afternoon, an exciting day. i want to thank sales force for not only what you're doing this year, but the last seven years. it's been amazing to watch this happen over time. actually, one of our principals, he's in the back, i want,

charles, if you can stand up just for a second. [ applause ]. >> i just wanted you to place a face with the many middle school principals who are sitting in this room today. think about the challenge that they're presented with. six years ago our community came together and we created a vision of where we wanted our students to be and what we wanted our graduates to look like. we called that vision 2025. we were all in agreement that this is what we wanted, but we knew we would not be able to get there without significant changes in how our schools operate. we knew there is no way we could make that happen with just the public dollars that we had. sales force came in and they listened. you heard that earlier. they listened to what we were saying. they made the commit to support that vision, that every student would discover their spark along with a strong sense of self and

purpose and graduate ready for college and career. we've been able to go much further much faster because of this partnership with sales force. we would not have been able to get where we are today without that partnership and without sales force coming in and being that partner with us. with the investments from sales force in stem, we created the nation's first pre-k computer science program and we strengthened our math instruction. sales force is helping us transform the middle school experience for our students by encouraging principal-led innovation and enabling more hands-on student learning. as i said earlier, this does not happen without sales force being there. the results speak for themselves. our district is the first urban district in california to exceed 50% proficiency in mathematics. i'm going to wait for the

[ applause applause. [ applause ]. >> under the new common core aligned assessments, the number of students studying computer science over the last five years has grown from 700 students, five years ago it was 700 students in san francisco unified studying computer science to 25,000 today. [ applause ]. >> one of the things that you need to understand is when we had 700 students in computer science, most of those students were white or asian males. today those 25,000 students are reflective of our demographics of our district, more latino students, more asian students, more women. so let's give that a big round of applause. [ applause ]. >> you heard a bit about my background. i've had the pleasure and

privilege -- this is my 14th year of being a superintendent. there is supposed to be a gasp because i just can't possibly be that old. there you go, i like that sound. 14th year of being a superintendent in four large urban school districts. in each and every one of those previous districts, my hope and what i prayed for was a strong partnership with the community partners. sales force is not only the best partnership that i've ever seen. it is actually the model for what these partnerships should look like. from the bottom of my heart, i thank you. i thank each and every one of you. this is what it takes to make it happen for our young people. being involved, standing shoulder-to-shoulder, listening, rolling up our sleeves, and making it happen. so thank you to you all.

[ applause ]. >> now it's my pleasure to introduce the chief philanthropy officer for sales force, ms. ebony beckworth. [ applause ]. >> thank you, dr. matthews. i have the honor and privilege of wrapping this up and bringing this home, and i promise to be brief. [ laughter ]. >> hi, mark's mom. [ laughter ]. >> so i just want to say -- and i'm sure you all feel the same -- that i am so inspired to be here today celebrating this partnership, celebrating youth students, and celebrating our public schools. this is really amazing work we're doing and it's so important. as mark said, we really want to issue a call to action to all c.e.o.s and to all companies to adopt a public goal. we feel that it's so important. yes. i'd like to thank all of the speakers for being here today. we know that this work wouldn't

be possible without us working and partnering together. i would like to thank all of the sales force people for being here. and last but not least, i would like to give it up to the students, not just the presidio middle school students, but all the students who make up our bay area. let's give it up to them. all right. thank you all for being here and have a wonderful afternoon. thanks, everyone. [♪]

>> everything is done in-house. i think it is done. i have always been passionate about gelato. every single slaver has its own recipe. we have our own -- we move on from there. so you have every time a unique experience because that slaver is the flavored we want to make. union street is unique because of the neighbors and the

location itself. the people that live around here i love to see when the street is full of people. it is a little bit of italy that is happening around you can walk around and enjoy shopping with gelato in your hand. this is the move we are happy to provide to the people. i always love union street because it's not like another commercial street where you have big chains. here you have the neighbors. there is a lot of stories and the neighborhoods are essential. people have -- they enjoy having their daily or weekly gelato. i love this street itself. >> we created a move of an area where we will be visiting. we want to make sure that the area has the gelato that you like.

what we give back as a shop owner is creating an ambient lifestyle. if you do it in your area and if you like it, then you can do it on the streets you like. >> this is one place you can always count on to give you what you had before and remind you of what your san francisco

history used to be. >> we hear that all the time, people bring their kids here and their grandparents brought them here and down the line. >> even though people move away, whenever they come back to the city, they make it here. and they tell us that. >> you're going to get something made fresh, made by hand and made with quality products and something that's very, very good. ♪ >> the legacy bars and restaurants was something that was begun by san francisco simply to recognize and draw attention to the establishments. it really provides for san francisco's unique character. ♪ >> and that morphed into a request that we work with the city to develop a legacy business registration.

>> i'm michael cirocco and the owner of an area bakery. ♪ the bakery started in 191. my grandfather came over from italy and opened it up then. it is a small operation. it's not big. so everything is kind of quality that way. so i see every piece and cut every piece that comes in and out of that oven. >> i'm leslie cirocco-mitchell, a fourth generation baker here with my family. ♪ so we get up pretty early in the morning. i usually start baking around 5:00. and then you just start doing rounds of dough. loaves. >> my mom and sister basically handle the front and then i have my nephew james helps and then my two daughters and my wife come in and we actually do

the baking. after that, my mom and my sister stay and sell the product, retail it. ♪ you know, i don't really think about it. but then when i -- sometimes when i go places and i look and see places put up, oh this is our 50th anniversary and everything and we've been over 100 and that is when it kind of hits me. you know, that geez, we've been here a long time. [applause] ♪ >> a lot of people might ask why our legacy business is important. we all have our own stories to tell about our ancestry. our lineage and i'll use one example of tommy's joint. tommy's joint is a place that my husband went to as a child and he's a fourth generation san franciscan. it's a place we can still go to

today with our children or grandchildren and share the stories of what was san francisco like back in the 1950s. >> i'm the general manager at tommy's joint. people mostly recognize tommy's joint for its murals on the outside of the building. very bright blue. you drive down and see what it is. they know the building. tommy's is a san francisco hoffa, which is a german-style presenting food. we have five different carved meats and we carve it by hand at the station. you prefer it to be carved whether you like your brisket fatty or want it lean. you want your pastrami to be very lean. you can say i want that piece of corn beef and want it cut, you know, very thick and i want

it with some sauerkraut. tell the guys how you want to prepare it and they will do it right in front of you. san francisco's a place that's changing restaurants, except for tommy's joint. tommy's joint has been the same since it opened and that is important. san francisco in general that we don't lose a grip of what san francisco's came from. tommy's is a place that you'll always recognize whenever you lock in the door. you'll see the same staff, the same bartender and have the same meal and that is great. that's important. ♪ >> the service that san francisco heritage offers to the legacy businesses is to

help them with that application process, to make sure that they really recognize about them what it is that makes them so special here in san francisco. ♪ so we'll help them with that application process if, in fact, the board of supervisors does recognize them as a legacy business, then that does entitle them to certain financial benefits from the city of san francisco. but i say really, more importantly, it really brings them public recognition that this is a business in san francisco that has history and that is unique to san francisco. >> it started in june of 1953. ♪ and we make everything from scratch. everything. we started a you -- we started

a off with 12 flavors and mango fruits from the philippines and then started trying them one by one and the family had a whole new clientele. the business really boomed after that. >> i think that the flavors we make reflect the diversity of san francisco. we were really surprised about the legacy project but we were thrilled to be a part of it. businesses come and go in the city. pretty tough for businesss to stay here because it is so expensive and there's so much competition. so for us who have been here all these years and still be popular and to be recognized by the city has been really a huge honor. >> we got a phone call from a

woman who was 91 and she wanted to know if the mitchells still owned it and she was so happy that we were still involved, still the owners. she was our customer in 1953. and she still comes in. but she was just making sure that we were still around and it just makes us feel, you know, very proud that we're carrying on our father's legacy. and that we mean so much to so many people. ♪ >> it provides a perspective. and i think if you only looked at it in the here and now, you're missing the context. for me, legacy businesses, legacy bars and restaurants are really about setting the context for how we come to be where we are today. >> i just think it's part of san francisco. people like to see familiar stuff. at least i know i do. >> in the 1950s, you could see

a picture of tommy's joint and looks exactly the same. we haven't change add thing. >> i remember one lady saying, you know, i've been eating this ice cream since before i was born. and i thought, wow! we have, too. ♪

>> 5, 4, 3, 2 , 1. cut. >> we are here to celebrate the opening of this community garden. a place that used to look a lot darker and today is sun is shining and it's beautiful and it's been completely redone and been a

gathering place for this community. >> i have been waiting for this garden for 3 decades. that is not a joke. i live in an apartment building three floors up and i have potted plants and have dreamt the whole time i have lived there to have some ability to build this dirt. >> let me tell you handout you -- how to build a community garden. you start with a really good idea and add community support from echo media and levis and take management and water and sun and this is what we have. this is great. it's about environment and stewardship. it's also for the -- we implemented several practices

in our successes of the site. that is made up of the pockets like wool but they are made of recycled plastic bottles. i don't know how they do it. >> there is acres and acres of parkland throughout golden gate park, but not necessarily through golden community garden. we have it right in the middle of

>> so good morning and welcome. i'm jack gardner and president of the john stewart company. on behalf of our related partners in california, san francisco housing corporation, and ridgepoint non-profit housing corporation, it's my great pleasure to welcome you to the grand re-opening of hunter's point west and westbrook. give it up. [ applause ]. >> hunters point east-west in westbrook are two of the city's rental assistance