smart growth look like on the west side of san francisco, where can we add housing. and just as a reminder, market rate housing in and of itself is a public good. another word to describe that are homes for people. the significant majority of people in san francisco live in market-rate housing. the significant majority of low-income people in san francisco live in market-rate housing. and the more market-rate housing we build the more affordable housing we can build at the same time. they go hand in hand. it is not an either or strategy. and fortunately nobody in san francisco argues that what we should be doing is blanket zoning everything without having a conversation about what sort of additional community benefits need to be driven through affordable housing or additional fees we can have to increase our transit infrastructure and make sure we have money for our schools and sewer systems. it has to be a comprehensive approach and that's the strategy we want to have. about four years ago there was a council

member in minneapolis minnesota as they began their conversation about eliminating single family homes that said something that resonated with me that there are a ton of places that it makes sense not to add density. there are rural communities. we have farmland we need to protect. but to expect san francisco california, to be that place it just doesn't make any sense. and so while conversations will continue to happen at the state, i think the reallocation process going on now is fascinating. it's fascinating what happened in southern california when you have bedroom communities having allocations going from 15 to 1500 over the next cycle. what that means for people who haven't done their fair share, because this is not a san francisco problem. this is a bay area problem, a california problem, frankly it's a problem we have in our country. i know some of you are excited to see the housing was asked during the debate last time for the first time something we need

to talk about. we are excited this is progress. and we will absolutely be here trying to emphasize the urgency with it. >> thank you. next speaker, please. >> hi. i know some of you -- a couple of you i have seen 2015 through 2017, i was here frequently with a bunch of artists. we were trying desperately to get the commission to acknowledge that there was almost a complete wipeout of artists from the mission. and our governments were being illegally occupied by office space. and they still are. we repeatedly reported them to enforcement. and nobody was able to do anything to stop the illegal displacement and the replacement of many

blew-collar businesses and artist spaces with offices in the mission in turn and a result of triggering mass displacement of families who have been here for generations. and san francisco is a city of communities as we all know. i hope you all live here. >> we have to. >> those of us who live here live here because of our communities and because of our local businesses. and offices filled with people who are transient and single and not intending to make homes here in terms of displacing the people who are here to make a life here seems like a bad use of resources. and if anybody has looked on craigs list or any of the listing services, there are plenty of available market-rate housing in this city. there's a lot. if you drive through, you'll see a lot of for rent for lease, for sales, and nobody i know can afford them. my husband is a professor at san francisco

state. they can't hire people, because they can't afford to live here. the students are living 25, 28-year-old students who come back to school are living six to an apartment and they are living in their cars. my new studio space, which i was able to create one few new studio spaces near a transit hub is going to be next to the site of people living in their cars area. you can't just stick pdr and blue collar work over in areas of the city that are barrel served by transit. i don't have a car. you guys don't want everybody to have a car. we need to start keeping moving people back into the mission into soma who can afford to live there. you have to start moving these blue collar businesses and small local businesses and artist group studios.

that's what makes communities right? and we can't say let people from the outside say build taller white-out communities of small long-standing neighborhood communities that are served by transit. thank you. >> thank you. next speaker please. >> good afternoon. i'm with the council of community housing organizations. back when mta and planned bay area were originally looking at priority development areas they also looked at what they called communities of concern. and they like to remind me it took us two years for those agencies to actually create a map that overlaid the two together. they were very resis tent to doing that. and lo and behold what happened was the priority development areas and the neighborhoods of

communities of color that were facing displacement were exactly the same. and so as you look at these maps, i would ask you to ask your staff to also look at the maps of where evictions are happening, where displacement is happening, where people of color are living. so one of the things that i see in the map that is provided, the draft revised pda september 2019, is that it covers most of the city. it doesn't cover the marina. it doesn't cover dianne feinstein's house in pacific heights. it doesn't cover willie brown's house in the cliff house area. seacrest. it doesn't cover the house in parkside. doesn't cover parnasas heights or diamond heights but it covers a bunch of other areas. it leaves vernal heights off.

so who is this impacting? you just came from an equity discussion. so i think it's very important for you to analyze how these two things work together how does sb50 and how do these pdas work together and how do they work together if there is a planning process for these neighborhoods that sb50 or these pdas are going to be affecting or whether the entire planning process for those areas are signals, because that is i think what we are talking about unless you the planning commission and the planning staff and the board of supervisors decide that the way that we move forward is through a planning process, be it for the richmond or the sunset or other districts that are seeing the expansions of these pdas. the last thing i want to say is it's really cool there's now an analysis of priority

production areas. those of you, and i believe director ram was around for the eastern neighborhoods they were very explicit in creating those plans that there would be areas that were pdr, protection areas and there were areas that were going to be the mixed use areas, a lot of conversation as to how successful that was. those pdr areas were supposed to be production areas and should be considered here as well. thank you very much. >> thank you. hello. >> good afternoon, commissioners. and welcome to the public realm discussions commissioner diamond. i hope that your name will be indicative of the quality of your work and your contribution to the public realm here. [laughter] your background i've read your resume, mit, harvard and stanford so i hired quite

a few people myself, mit people who were planning people as your background indicates. so best of luck to you. and i hope you still have a head of hair. i started with a head of hair 30 years ago when i started coming here. [laughter] but at any rate i'm here to speak about the issue in front of you these pdr issues. i guess there are three or four important points that need to be made. number one, i don't think you should feel that it might trickle down from sacramento are going to compel you to not do good planning. you get a nickel or dime for infrastructure needs. if you want to work with sacramento, our senator up there assembly people should be sending us hundreds of millions of dollars for affordable housing. every time, unlike the gentleman who spoke a minute ago, any time you commit to allowing land

to be used for market rate housing, you are allowing our city -- it might be too idealistic to say we should be doing 100 percent affordable housing. we should not have brought in tens of thousands of new jobs without having a jobs housing ratio indicator but that policy was led by giving away all kinds of tax breaks to so-called start-ups amongst them the white house's favorite, twitter right here on market street. we've had people watch you on channel 26 doing calculations about how many tens of millions or even hundred millions of dollars was given away to those folks who brought in the jobs we could not aforward to squeeze into the sardine can of jobs where we have more than $700,000 job. why do we have a housing crisis? there are a lot of issues here.

why do we let sacramento tell us how to run our city? we don't. it's important you send that message. i know your planning director will soon be moving onto other fields. and i wish you good luck. thank you for quite a few years of service. i didn't think anybody would break the record but you did in terms of years of service. but please consider what happens to people who call themselves -- it's not their backyard. it's not their backyard. they use their own possessive adjective. other people live there and there was a quality of life. that quality of life and in a testy tess -- necessity to serve. the western side of the city should not be raped in order to somehow or other accommodate

sort of an ideology that says those folks aren't doing their fair share. i've been involved for years in the eastern neighborhood. supervisor peskin is slugging it out. it was important to have the kind of balance we have over there. and as a result the idea of housing options is very important for one particular piece of the demographic picture i want to speak to consider that's children. next year we are going to get another census and see what is the population of children in this city. what is the quality of life for children in this city? if you destroy the housing in order to pack in more people in the sardine of our housing stock if you are going to pack them in and have an opportunity to push out families as the mission district got destroyed please consider that you don't want that to happen would you? please consider the effect on children. >> thank you. >> would you please, on the western

part of the city is one part of the city i want to speak for. i'm sorry, i didn't wear my hearing aid. i'm sorry. >> thank you very much. take care. next speaker, please. >> good afternoon commissioners. i'm with neighborhood counsel and san francisco coalition. on top of everything else my colleagues who are pushing for equity and what has already happened in some of the gentrification areas some of the areas that have been subject to extreme gentrification what i would like to add is how -- you know, this is my question to the planning and of course our lawmakers and commissioners, how are we going to actually implement these pdas without having any plans for transit? particularly when i see areas like the sunset

and the western part of the city that have been earmarked the question i can't escape this question how are we going to actually service the people that are going to be living in these additional homes? our transit system is broken. and unless we are going to put transit first, we should not think about having more areas earmarked for further densification. and the thing that is so special about the sunset and the richmond the west side in general is that's where the families live. that's where the children the families with children that's where the young people, that's going to be the next generation of san francisco. so how could we be so unfair to these people, to these families, to these children, by not thinking about them and how they are

going to be getting around. they need schools. they need hospitals. it's not just a matter of earmarking certain parts of the city and say oh, this is going to be our new pda. so that's what i'm hoping that you would consider and the planning department, you know should actually look into. thank you. >> thank you. next speaker, please. >> i'm chris. local native san franciscan. and i wasn't going to talk on this, but i'm a surfer a kite border a city worker. and i'll tell you what if people who surfed at ocean beach saw the plan, i would have this room filled. you wouldn't even be able to fit people in this hallway. i'm a kite border. and a guy told me a story, his name is gather he used to be the warden and he said the

governor duke said northern california is not doing their part. and you know what? he was like too bad. they wanted to build a big concrete structure so the tourists could come there and check it out. they fought it tooth and nail. it never happened. the guy bought martin's beach down there it didn't happen. they threw him out. there's a lot of people that want to do a lot of things but we say no. that's the way the west side of the city says no. so you can say and do whatever you want but the west side of the city says no. thanks. >> thank you next speaker please >> hello again commissioners. carolyn kennedy from dolores heights improvement club. i don't think i can top chris' comments. surfer and kite border. thank you chris. but i am very impressed by the conversation that's been happening all day today. i think this commission has an openness to listen and to do things that are in the best interest of our city, not easy.

it's not easy to figure out what the future of our city will look like and how we will get there. and i would say to you that in addition to identifying the priorities i think we also have to think about the how we get there. i was fortunate enough to be at a community meeting last night in district 4 in sunset. and among the other presenters, the supervisor stood up and talked about district 4's community planning process. and i think it's something this commission should really look at. you've probably had things, i understand the planning is putting together some resources to help with this. but how we make change happen in this city, how we help it to happen is so important to ensuring that this is a place that everyone wants to live and it's a place where we can live, where we have equity, where we have the opportunity, where we have the housing and the

resources that are needed for citizens of our city today and in the future. i grew up in the richmond district. richmond district and sunset have a vast mix of residents, many of whom are going to be leaving their homes. what should that look like? how do we get there? i would advocate the community-based planning gives us a good chance to really ensure we've heard the voices of all and we are coming up with a plan that best meets the needs of everyone. so thank you very much for hearing us today. >> thank you ms. kennedy. next speaker, please. >> good afternoon, commissioners. bruce bowen from dolores heights. i apologize for taking up the time and speaking out without having been at this presentation and having heard everything so i'll make it very brief. this may have been brought up before but i was otherwise engaged within city hall. my concern about the process leading to the development of pdas and how this will be implemented is two-fold. one is will the development of pdas

we place the need for community-based planning process, which is something that was being addressed and i hope this came up earlier. and also the interaction with the development and implementation the use of pdas, interaction with sb50. will pdas be used to help manage the effect of sb50 were it to pass? or will pdas be used as an accelerator and targeting function for sb50? so the ways in which pdas are being defined could seem to me to be a way to target san francisco in the way sb50 has been targeting san francisco and i would like to avoid that being the consequence of this implementation. thank you. >> thank you. any other public comment on this item? okay. commissioner richards. >> so i think hearing this putting it in context it's really strange, the titanic

is going down and we are fiddling on the deck and why is it going down, we have all this stuff going on at the state level that's not resolved yet, mainly sb50, so we are talking about throwing our hat in the ring, is this a deal with senator weiner? who is the person who said no on the west side? you folks voted for senator weiner. he carried all of your districts and he's got the guillotine over your head so just remember that. is this a local alternative that we need the senator weiner? what is all this about? have we had conversations with senator weiner's office? >> this has been the third version of this. this predates senator weiner and sb50. >> the reason i'm mentioning this is mr. switzky was reported saying to the council this could be a sb50 alternative. that's been reported. i said reported. >> i can clarify. i think that's a little mischaracterization.

i think the question was posed will this, quote unquote, protect us from sb50. and the sort of apples and oranges this has no relation to sb50. what this -- what pdas would do is provide essentially provide the city opportunity for funding to do planning in these areas or provide funding for transportation investment or other things. who knows what sb50 will look like or whether it will pass. if it does come forward again and has some sort of local plan alternative, we will be well-positioned to be ahead of the game and be in conversation with the region to fund local planning to do that. if it doesn't come to pass, then we are still -- we still have opportunities to do -- >> so the board would express the desire to include these areas but it would be the board's responsibility to do the up zoning with the planning commissions? >> yes. as i said, it doesn't try suppose

any specific zoning changes or any mandate any land use changes. >> okay. then i heard wrongly. and i apologize. the question i have -- i mean, with sb50 looming, you know we need to be very judicious around up zoning anything at this point. i don't think there's anything in the works right now like before january we are going to be up zoning. but my fear is sb50 may not pass. we may go through this process. and then another sb, some other sb50 comes and we already up zoned and we get the 3.5 times when our up zoning turns into a monster. so that's one of my worries. the other thing is let's take a look at the stock of what we've already got in zone capacity for these yet to be determined pdas. we just had legislation last year.

and then we had another adu legislation this year that adds yet another -- we have triplexes all over. i got the e-mail from carla. let's triplex the state. what is the zone capacity already at in all these areas? do we know at this point? do you know? what the addition of the two adus now? >> not off the top of my head. but i presented in the past, i'm certainly happy to bring back again. >> great. thanks. as we are looking at this through an equity lens and making things work in terms of more money for transit more money for affordable housing, et cetera. sb330 prevents us from doing that. we can't add anything to the mix that makes development more expensive. and if you have a different opinion on that than what i read in sb330 i want to hear it. so we can't do production areas. that's down zoning from areas that

we actually were able to put housing in. we are pretty much frozen right now in what we can do in terms of local planning to do local things that help san franciscans and san francisco. and this is where somebody mentioned before, this is where the city attorney steps in and says, hold on, maybe we want to do these things but it's going to create some things that goes against sb330 as it's been pass. we are going to have to sue the state and say look, this shouldn't apply to us because we are trying to make this work in good faith. so i want to make sure you know that and your report is coming out. and i'll send you an analysis of what an attorney sent me on what they think is an sb330 brief. we can't add anymore fees and doing production preservation areas is down zoning. somebody had a good point about muni. the mta provided the mtc with muni's

funding gap between now and 2045. it's $22 billion. so easy to create a job harder to create a house decades to get transit improvements done. we've got to figure out a way if we are going to do this how to harmonize that as much as possible. i don't think this is a bad idea. i just think it's all in the implementation the devil in the details, in context with state. and that's what worries me. >> thank you commissioner. did you want to say something? >> just reflect on one thing that commissioner richards just said just to clarify, a priority conservation areas and priority production areas are not down zoning in and of themselves in the same way that priority development areas aren't up zoning. none of these designations affect land use controls or development per se. that's all up to the city city. they are designations that are putting these areas eligible for different kinds of grant

programs whether in priority preservation areas grant programs to do environmental protection, doing rest vacation. >> sure. >> or even property recquisition, we can designate private property. >> one more question. we couldn't withdraw the mission from -- we couldn't down zone umu and say it's now pdr. >> that's unrelated to these designations. sb330 issue that's not related to these designations. >> thank you. >> thank you. director ram did you want to chime in. >> i want to remind everyone there's been a lot of discussion over this table over the last two years about the west side doing its part. and many members of the commission have said that very thing. i would remind you the west side supervisors have actually put money in a their budgets to the planning department to start doing planning work on the west side. so the very thing this will allow us to do is complement those funds to look at appropriate areas of the west side to consider for potential growth or not.

but the point is that this will allow us the staff to do that along with the supervisors who specifically asked us to take a look at their parts of the city. >> thank you director. so i will just say to mr. marty's comments that my house was not in the original pda map but it is in the second map which i'm actually happy about. i live in the west side in an hr1d neighborhood. with my family. and there's lots of other families around me. and i think, you know, density with a good plan that is well-served by public transportation would -- i would welcome that in my neighborhood. and i say that because i see that my neighborhood is getting older and that the folks who can afford the houses around me are not the young families that attend the schools and that use the parks and open space that are in my neighborhood. and so i think that it is an equity

issue to be able to have those folks be able to have access to the west side opportunities that my kids have had. that's not the entire city. so while i acknowledge that we do have issues that we still have to resolve i can't think of a better way to start thinking about those issues and to plan for them, to plan for them, to get help in terms of funding the studies and to do it in a strategic way. now, i do still have some questions about how this is going to play out. it seems to me like we have looked at the priority development areas in terms of the transportation. i see that it goes along ocean car very well, juday and i'm not quite sure if that's

the right thing. but i'm glad that we are having this conversation. and i welcome that. let me just also add that what i've observed along with the increasing lack of affordability in my neighborhood is that the commercial corridors on ocean avenue and taravel which is closest to my house are suffer. they are suffering from a combination of amazon which has vastly changed the retail landscape. but also that the commercial corridors are getting older that those physical spaces don't have wi-fi, the electrical needs updating, the plumbing is bad they are not ada accessible. and in order for businesses to be able to pencil out they need to do so many improvements that to get through our process is just -- doesn't work. and so i worry that without density,

many of our commercial corridors are not going to survive into the next decade. and so i do want to plan for it. i want to be intentional about it. i want to have data about the relationship between density and business, transportation parking, all of those things. and so i welcome this. and i hope we do it. thank you. >> commissioner richards. >> so just to be clear it's nothing that you just said that i would say i violently disagree with. i did meet with supervisor moore a couple weeks ago and he asked to meet with me because when i first met him i said you should take the reigns and show sacramento that we are doing something. but i said to him two weeks ago we need to be careful that if you do things that there is some type of protection that we don't do something and then all of a sudden something rolls over us and everything that we did actually was more not because now there's some new mandate out of

sacramento. we spent weeks years, on the market octavia plan. we designed it, 45 feet in the middle of the block, 55 feet at the end of the block. got 85 feet in the middle of the block now. these are the kinds of things i'm talking about. we got to be careful. that's all i'm saying. >> thank you. let me just add one more thing. and that is what was beautiful about the victory we just had at the polls of proposition e with proposition a is that we were able to convince the voters that there was this relationship between density and funding. and i think that that's key to the conversation we had about racial equity, because it wasn't just zoning that created our inequalities and racial disparities in america. it was the combination of zoning and money and availability of capital. so the way i see it, what has happened

in the mission and soma and increasingly happening in the bayview is that we have up zoned. and we've up zoned poor communities where the people who have access to capital to capture the value of that up zoning into a development is not the communities that live there. so, you know when we look at the availability of financing for latinos, african-americans we still today see a big disparity about who can get a mortgage and who cannot. so to me up zoning without access to capital for building will exacerbate those existing patterns of residential segregation. so to be able to plan, to have data, to have goals so that we can work with our state and local officials to be able to put our money where our mouth is and be able to capture that value for folks who we want to live here, who have been here, who have built this

city, to me is key. thank you. commissioner richards. >> that's exactly what i was trying to say on the social equity part. you put it better than i did. thanks. >> thank you. >> so this is not an action item. >> this is not an action item. >> thank you commissioners. commissioners, you are now on item 15a and b for design guidelines and informational presentation, followed by the case number 2018-003800cwp for the calle 24 special area design guidelines. this is for your adoption. >> good afternoon. maya small planning department staff. before calle 24's design guidelines, i want to give context about what you are to see today but mostly about what you are to see in coming hearings. we have a set of design guidelines and we wanted

to make sure to highlight those so you are aware they are coming. there will be in subsequent hearing both informational and adoption proposal. so first to give the context on design guidelines themselves and a little bit of a reminder and context for the special area ones design guidelines are implementation documents for city design policies and objectives. they partner with planning code to shape and development. they consist of general principles of design excellence and neighborhood compatibility to improve the way new projects will look and work. they do not change height zoning uses tenants parking affordable housing requirements. and this is very much in line with what we went through in the process of developing the urban design guidelines in work working with a variety of neighborhood groups for that process and establishing base guidelines. the two primary base guidelines are residential design guidelines which are in the r district

and we have the urban design guidelines and neighborhood commercial, downtown commercial and mixed use districts, exempting the historic discriminates. and because we know that a lot of our neighborhood commercial areas and some of the other parts of the city have unique qualities and we've been speaking with those community groups for a long time we developed a compatible system of special area or special topic design guidelines that essentially sit above those guidelines and help refine and demonstrate specificities, ways of looking at how projects can be much more identifyable with their neighborhood. so special area or special topic design guidelines are additional, more detailed and specific guidance by project or type. they work on top of the city's base design guideline it is. these are more honed to help neighborhoods design values. we have some other ones that are coming forward.

so today we have calle 24 the special area design guidelines that came from the calle 24sud process and out of map 2020. coming forward another project you saw back in january and a joint hearing with the historic preservation commission coming forward for adoption is a retained element special topic design guidelines. so we returned to the preservation commission so you will have some information out of that hearing in terms of their feedback. so that will be coming for adoption on the fifth of december. and then the third one is the japantown special area design guidelines which comes from a process that happened quite a while ago which was the strategies that came out of it. one was to develop design guidelines. we worked in 2014 to begin a draft of those. and we had a lot of detailed conversations. and that was put on hold to finish

the urban design guidelines. and they were patiently waiting for those to be completed. so we have revised those and continued those. and we are doing a bit of a quick process in a couple public meetings to see if we can complete those prior to the end of the year, given sb330 the legislation that's coming up. so we wanted to make the public and commission aware and because you have not seen those design guidelines yet they will be coming for an informational on december 5. we are having a public meeting tonight in japantown and we'll be having another one on december 3. so we recognize this is -- it feels like it's more hurried but it's a continuation of something that had just gone quite a while ago. so that will be coming for adoption on december 19 the last hearing of the year. with that i will hand it over to you. >> thank you. >> good afternoon commissioners. john francis with department citywide

planning division and project manager for the calle 24 special area design guidelines effort. as maya indicated we are here to present the design guidelines and resolution adopting them for your consideration. i'll provide a brief overview of the purpose of the special area design guidelines and describe our community engagement process. my colleague trent will highlight a few of the guidelines from the document and my other colleague will wrap up our presentation by describing the equity assessment that staff developed to evaluate the anticipated equity impact of the guidelines. so in addition to the general purposes behind special area design guidelines the calle guidelines are being developed to help them preserve their characteristics in art and design to recognize the district's latino cultural heritage and foster its representation

in the built environment. and to support existing city policy as i will discuss further in a few moments. as proposed the guidelines would apply to neighborhood commercial and neighborhood commercial transit dictates as shown outlined in pink in this map. they are roughly bounded by the khai calle 24 guidelines. it is to ensure the guidelines apply consistently within the same zoning district. i would note the guidelines do not apply to the residentially zoned r districts within the sud. so generally speaking guidelines are applied to new construction, exterior building renovations and address topics like signage and public art. we also want to be clear about the

limitations of design guidelines and note they do not change, i tell you what, height limits, at tenancy, traffic parking standards. the design guidelines have their origins and are intended to support prior city policy and legislation. for example the calle 24 cultural district and calle 24 special use district were adopted to recognize the unique contributions of the latino community in the mission and to support the economic vitality of the latino cultural district. in fact equity calls for the adoption of design guidelines to support these calls. the plan 2020 which is being implemented by the planning department in coordination with the committee and other city agencies dovetails these efforts. lastly the guidelines are intended to support economic development strategies for the latino cultural district being spearheaded

by the office of economic development and workforce development. over the last year, the planning and staff have engaged in ongoing discussions with members of the community to hear directly from them about the values and aspirations for calle 24 broadway and the design guidelines specifically. we competed a working group of 11 members representing a broad spectrum of stakeholders who served as advisers to us. they provided input on the guidelines as well as on the community engagement process. we hosted two community workshops in june and october of this year to solicit ideas for the guidelines and feedback on the draft guideline document itself. all the workshops were available in spanish. and spanish language interpretation was available at both. i would like to note the planning department plans to translate the guidelines in spanish to make them accessible to as wide an audience as possible. we gave an informal presentation to

this body and the public back in july. so with that context i'll have my colleague trent walk you through highlights from the guidelines document. >> commissioners if i could interrupt very quickly and introduce you to our next two speakers who you have not seen at the commission before who are members of the planning staff. trent is a california licensed architect and planner with 20 years of experience. he studied architecture at the university of miami and received his master's in urban design from uc berkeley. before joining san francisco he had a practice in oakland and focused on working with cities to improve their downtown. for the planning department he is a member of the urban design assistance team and rdat teams that focuses on developing design guidelines. you'll hear from louise an architect from

brazil, he attended the university in brazil and received his mast of urban design from berkeley. he worked in the bay area for private firms and before joining the department. his colleagues, he is part of the city design group the rdat and udat teams and works on the racial and social equity team. so we welcome both of you to the commission. >> thank you and welcome trent and luis. before i let you speak, secretary, would it be possible to request that we turn the air-conditioning down a little bit? it's freezing. [laughter] >> it is possible and i have made that request. i've been notified that the system works only when it wants to. [laughter] >> thank you. sorry, folks. we are all feeling it up here.

okay. trent, i'm sorry. come on up. >> thanks for that introduction john. and good afternoon commissioners. i'm trent greenen a staff architect. i'm going to walk you through a few of the key design guidelines from the calle 24 design guideline document. starting the project we worked closely with the community to determine what were the special features that make calle 24 so special as well as what concerns do they have moving forward. so you can see some of the comments they had was the color, the vie bran -- vibrantsy, outdoor dining, special events, mom and pop shops, diversity and layering of elements including the storefronts and the signage. at the same time they were concerned about losing local artwork having architecture that comes in that feels very out of place

with the community as well as losing trees and open space. so the guidelines are divided into three main categories site design, architecture and public realm. these track with other recently-adopted design guidelines. but we did start from scratch with this document. and we feel we tried to add a bry brandtsy and craft that adds to the corridor. so the first is site design. in site design we are talking about how buildings were placed on their property and the overall massing. on 24th street it's a low-scale development of two to three-story buildings with a very fairly narrow roadway. so it creates a very intimate pedestrian experience which is unlike other corridors in the mission. so the first guideline we are looking at is to sculpt the new buildings to relate

to the scale of adjacent buildings. this disparity in building heights adds character to the corridor but when you have adjacent buildings that are several stories larger than the others, it creates a very uneasy relationship between the buildings. so this one looks about -- looks at stepping buildings back when they are next to buildings that are much lower to them as well as mid--block buildings that would step back after 45 feet. so 45 feet is roughly the height of some of the three-story historic buildings on the corridor the three-story victorians. so we use that as a bar for where we might consider setting back future development. because of the narrow roadway, it can be easily concealed. there are a lot of buildings that are four stories that you would never see because you can't see the upper floors. and that section is architecture.

this is the bulk of the document. and it's really what the community has the most concerns about. calle 24, there's remarkable stock of historic and older buildings. many dating back to before the earthquake. so introducing new buildings and development into this context is very sensitive. so we had the first guidelines preserve architecturally significant buildings. this goes beyond historic resources but buildings, iconic buildings it could be theaterrers, churches mixed-use buildings but they have an iconic quality to them. so we recommend developers consider retaining those. and also use them as an inspiration to set the bar for new development. you can see in these guidelines we

have here the little quotes, the sense of history victorian details. these all come from the community outreach process. we tried to link each guideline to a comment that was made either in the working group or in the public workshops. next is to incorporate art, textures, colors and materials that have a strong precedent on the corridor. so beyond considering the materials that are present or the detailing and so forth what's unique about calle 24 is the artwork really permeates the entire corridor in the buildings and the murals and open space. so recommendations are to look for opportunities to include this artwork into new development or in restoration. you can see here in the photo on the bottom right those are some locally-crafted that were

included into the bulkhead. so that's one area that can be done. and next is signage. signage has a huge impact on the character of the corridor. including the old neon signage, some of it which has been restored the old signs and some of the hand-crafted signage. so it's really the diversity of the signage which gives it its most strength. so we don't want to homogenize the signage but rather continue to use a lot of different signage that's already out there and to reuse the signage that already exists. and even encourage neighbors to use different signage to maintain the diversity. the storefronts maintain the pattern of pedestrian-scaled facade elements. the storefronts are a backbone of calle 24. the elements that people pedestrian

encounter most. they see close up. so that combination of the storefronts and signs really creates that layered diverse character. but while there is a lot of varied storefronts they all have a lot of common historic elements to them. you can see in the sketch here of a storefront on calle 24. i had some of these common elements such as the bulkhead the storefront with the recessed alcove with as well as the reused signage that originally was a neon sign that's been reused for the new business. but then on calle 24, something else happens, and it's sort of this combination of a common storefront with a vibrant outdoor market. the result is businesses that have open bays, they have back-up storefronts. they have french doors opening on

to the sidewalk. so it sort of blurs the line between the bubble and private realm. so this is something that we are continuing to encourage in the guidelines. and finally the public realm. calle 24 the public realm is characterized by sort of everyday spaces that are used in different ways. you have the corner places which are used by vendors to sell food daily. they stand up to large crowds at special events. and they have the sidewalks with all types of activity with the storefronts spilling out into their outdoor dining and so forth. and of course the allies which become canvass for some of the most memorable artwork and murals in the neighborhood. so looking at the murals, they are obviously inseparable to the quality of 24th street. so we are just sort of trying to encourage

what's already happening and not sort of dictate the content or the medium of the murals but rather more to do with the placement and how they interact with the architecture. for example they shouldn't cover up windows or affect transparency requirements. when they are painted on facades, which is sort of a unique thing that happens on 24th street as well, you can see on the lower right photo is that they encourage the mural itself responds to the architectural detailing on the building. some other -- i'm sorry that generally shouldn't alter the architecture to accommodate the mural. so those are the few of the guidelines that we chose to present to you today. and with that i'll hand it over to my colleague luis. thank you. >> thank you.

>> thank you. good afternoon commissioners. my name is luis. san francisco planning staff. we are excited and proud to present the racial and social equity assessment for the calle 24 special area design guidelines. we will be one of the first department of work projects that applied our equity tool and fully incorporated the assessment. i will call thely toking elements of the tool. the -- the following elements of the tools. the strategies to mitigate burdens and moratorium. we use the department's equity assessment tool to consider the impact of the design guidelines own community equity outcomes. the tool required us to examine what are the intended racial and social equity outcomes of these guidelines.

we have three equity goals. first to increase the representation of the latino community in the environment. second to ensure the guidelines are attainable for low-income property and business owners and do not contribute to displacement. and third, decrease the amount of resources used for design. another question of the tool is to identify anticipated benefits and burdens and who will be impacted by the measures. we have identified five main benefits and four potential burdens. the group of stakeholders impacted by the benefits include the community project applicants and city staff. some of the benefits include mitigating displacement pressures in coordination with other city strategies and expectations resulting in reduced time and cost for project review. on the burden side, the group of stakeholders impacted were project applicants and the committee. some of the burdens include increased

of costs due to design and materials, and limitations on flexibility. another tool to identify what were the unintended consequences. we identified two potential consequences that could impact project applicants and the community. the first one higher construction costs for business, property owners already facing displacement pressures and second, cost of burdens to the consumer by project applicants. the tool also requires strategies to mitigate burden and unintended consequences. one of the mitigation strategies was to provide language that allowed flexibility and how to achief a specific guideline. specifically, the guidelines should be viewed as one small element of a larger equity

strategy already being implemented by the city. initiatives include a program facade improvements and low-interest business loans. lastly, the department will continue to implement in coordination with community and city partners. finally how the outcomes are important to track progress. using a consistent set of metrics is a critical element in advancing racial and social equity. we have identified a few elements for each equity goal to track displacement trends and utilizing other existing ordinances. in conclusion it is important to know the guidelines have a limited scope for people's displacement.

however, we believe they can contribute to cultural preservation. and help reduce the pressures of cultural and physical displacement in the neighborhood. we hope the guidelines will be used as one more tool in addition to other stabilization strategies. we would like to thank director john for our support of the planning commission our working group and the people who attended all the public workshops. our staff recommends approval to the resolution of adopting the special design guidelines. this concludes our presentation. we will be hear to hear questions and comments. thank you. >> thank you. we will now take public comment on this item. i have at least a couple folks who i know are going to want to speak on this. come on up.

>> good afternoon. calle 24 cultural district. i just want to say that what's really important for us is that these guidelines were really started from the bottom and it was looked at from the bottom up, and i feel that was done. so i want to thank the folks on planning who really worked with us in making sure it was seen through our eyes, through our seriousness in the neighborhood. so also thank you john for your support on this. this is just one i guess one area, one layer of protection among others that we built over the years, our commission regulations, our legacy business statuses that really help protect the neighborhood and its character and the things that exist there. so this is not a one thing that will solve all our problems. this is just another layer another piece, another tool, another layer of protection

for us. so we're really happy that this is being looked at. and we are just asking for your support in approving this resolution. so thank you. >> thank you. next speaker, please. >> my name is marie. i'm also with calle 24. i actually don't have a lot to add from eric because he always says everything. [laughter] so i think it's a no-brainer so i'm done here. so thank you for supporting our vision and our project. >> thank you ms. sorenson. next speaker please. >> good afternoon. i think this plan is exactly part of what we are talking about when you are talking about racial and cultural equity and preserving low-income neighborhoods that have a culture that is being wiped out by all the other planning policies that have happened to us.

so i want to lend my support as a mission resident since 1984. i really do support this plan. thank you. >> thank you. next speaker, please. >> good afternoon. i'm the business liaison with the calle 24 cultural district. thank you for sharing this presentation. and i want to add to what eric said. buildings that have been altered by new developers. and if you look at the old victorian buildings they have steps to go up to the door where the elders used to sit down and watch the kids play on the street. you can acknowledge and know your neighbors from not only next door but across the street and maybe a block over and a block behind