>> well, good morning, everybody, and welcome to union square. hello, san francisco. it's a beautiful sunny day here, and the fog has lifted, perhaps like the collective proverbial covid fog that we've all been stuck in the last year. my name is karen flood, and i'm the executive director of the union square business district, and we're so pleased to see you today, and so many visitors. we have missed you all. we have missed the visitors and the workers in union square who come here to dine in our fine restaurants and stay in our beautiful hotels and dine in our shops.

but we know they will be back, and we know that mayor breed has been focused in this last year on keeping us safe and healthy, and we appreciate that. she's been laser focused on making sure that everybody is healthy and distancing and we are getting vaccinated, so excellent job, mayor breed. [applause] >> but now it is time to turn to recovery and renewal. we know here in san francisco, we are resilient and strong. we have survived fires and earthquakes, and we have survived this, and we will come back. workers have also worked alongside the retired sfpd

ambassadors, which has become an incredible plan and was the idea of mayor london breed to add an additional layer of safety in union square. we know there are additional resources on the way, which we will talk about in a moment. we convened an economic task force for union square. let's liven up these spaces, starting with union square. people come here to protest, hopefully peacefully. people come to people watch in our cafes, which are open, so hopefully they will do that again. and now if we could just get our beloved cable car and back and running before september. how about june, when the tourists are here? that would really be a signal

that san francisco is back open and ready for business. but without further adieu, i would like to introduce someone that needs no further introduction, mayor london breed. [applause] >> the hon. london breed: thank you, karen. i'm not only excited to be in union square, but i'm excited to be anywhere in san francisco as we start the process to reopen and imagine what the city can be as we come out of this pandemic. it's been a tough year. it's been a tough, tough year because our focus has been on public health and saving lives. it's been a tough year for business, it's been a tough year for tourism, it's been a tough year for employees in san francisco. we keep talking about this light at the end of the tunnel. well, today, it's bright in union square, and i'm excited about the future of union square and our city. i just wanted to take the

opportunity to name a few people that are here today, a few of which you will hear from. the new director of the arts commission in san francisco, ralph remington, and ralph, you're going to have to take your mask off in the street so we recognize you. she's the new director for the grants for the arts, but she's been advocating for so many arts businesses in san francisco. we have vallie brown, the director of grants for the arts, and our new director of the office of economic and workforce development. you'll hear from the other two speakers that are joining us, and i'll introduce them, and i want to recognize deputy chief of the san francisco police department. thank you, chief lozar. i want to say captain, but you went from a captain, and you've

moved on up in the ranks, and we appreciate you and the san francisco police department and everything you do to keep our citizens safe. we also have -- thank you, karen, and the union street bid for your work because i know that your work and your advocacy is why we're here today. it is a great day in san francisco, and when you think about where we are now and how far we've come, just sit in that moment. the giants are first place in the league. they're not first place anymore? okay. all right. well, we hope that the giants will become first place in the league. [applause] >> the hon. london breed: but they're playing, and you can go to a game. unfortunately, the warriors didn't make it through, but that's okay. at least we got a few games in

before they were x'ed out of the playoffs. and what's also happening is the san francisco symphony is open. you can watch a performance there. stern grove is coming back, and it's going to be amazing. the hilton hotel just announced that it's going to be open. john's grill, i know john, jr. is here. thank you for joining us here. performances on sundays, and so many activities, so many great events. the city is coming alive again, and as we begin to recover and think about what happens in union square, downtown is about where 40% of the jobs that exist in san francisco, they're here in the downtown area. when we think about the economy and coming back, the retail and the business and the activities, this is the bread and butter of san francisco. this is why we are able to pay for programs and resources and all the things that help out so many of our vulnerable communities. the tourists, the 20 million

tourists who visit san francisco every year that pay the hotel tax, that shop at macy's and a number of our businesses. it's important that as we reopen, we reimagine what downtown can be. we have to make it a safe place for people who live and work here. now i'm a regular visitor to the downtown area, and i do hear from so many of the people who work here, many in particular women who work in retail, who catch the 31 balboa and the 5 fulton from the western addition, people who i grew up with who have expressed to me about their concerns for their safety and they've never felt that way in san francisco before. what that means is we have to do more. we have to do more to keep people safe. we have to make sure that we do

more to make sure that people have a rewarding experience because when people visit san francisco and they come here, we want them to want to come back. now it's been about, i think, two years, when i announced the ambassador program. karen, you remember when i had that event, and i said we're going to bring retired police officers out of retirement and have an ambassador program solely focused on this particular area in union square. after a few years of bureaucracy, it finally happened, so right now, that ambassador program is really an important part of our recovery. the goal is to have the eyes and the ears on the streets. the goal is to make sure that when people are in crisis, we're able to address those challenges, and a perfect example is one time, when i was down here near crate and barrel, a man didn't have shoes

on, needed some support, and some ambassadors tried to help him, but what's next? what's next? how do we get him off the streets so he can get the support he needs, and part of our recent announcements have been the street crisis response teams, our street wellness teams to check on people to deal with folks in crisis. i get so many calls from so many people in this community concerned about not just their business and how this is impacting the quality of life in this community but how are we going to do more to help these people off the streets? and so a combination of my investments in this upcoming budget have everything to do with trying to reimagine, beautify, provide the level necessary to bring this area back stronger than ever, to make it a vibrant, a more

welcoming place and make sure that people have great experiences. so what do some of those investments look like? well, some of you remember i used to be the executive director of the african american art and culture complex, and the thing i loved about that space is artists make communities come alive. people would paint on the walls. i'm not advising that to happen here in downtown. people would dance in the parking lot and in the streets. i'm not suggesting that we do that and stop traffic, but we are going to bring our artists to this area. we are going to start to activate the community with local artists, providing resources to pay them because i believe in paying artists and they deserve to be paid their worth, but to really bring them to this area and to create an environment at holiday plaza that will really activate the area. so we're going to be making some improvements and some

investments, and yes, i'd like the cable cars to come back sooner rather than later, but i can't make that promise today, karen. but the fact is we're going to activate holiday plaza, we're going to bring in some new businesses, so when you're getting off b.a.r.t. and coming to san francisco, the first thing you can do is grab a coffee or a san francisco coffee mug and have this great holiday plaza experience. it will be activated, our ambassadors will be in the location, it will be safe, and our goal is to have great and rewarding experiences. so part of the goals will be not just to increase the experiences with the retired police officers but the ambassadors and the people that walk around this community and try to provide eyes and ears on the streets to address many of those challenges. so our ambassadors in the red coats are joining us here today, so thank you for your

success and your continued support in this community. they may not recognize me in disguise, but i've seen them out on the streets, offering people bottled water. we'll be concentrating our street crisis response teams in this area so when we see anyone in crisis, we can focus on this area so all of you can focus on your businesses. that is our goal. the other thing that we are doing as we head down this road to recovery is we're really trying to focus on how do we make it easier to do business in san francisco. i'm not even going to name the stores that i love that closed because i'm heartbroken that they're no longer in san francisco. i've reached out to a number of them, and they said they may come back, but they told me, look, doing business in san

francisco is hard. i put out a business recovery plan that's supposed to be working its way through the board of supervisors. i put out a plan to make our shared spaces program permanent that's supposed to be making its way through the board of supervisors. [applause] >> the hon. london breed: but the board has messed with the wrong mayor. when they tried to butcher my legislation and water it down and make it even more difficult and complicated so businesses continued to struggle and had difficulty doing business in san francisco, that's when i take a different sort of action. so if they want to continue down that path, my plan is to bring it to the voters, to put it on the ballot, and to make sure you all have a real voice and that the voters support these efforts. overwhelmingly, the people of this city, people who grow up and want to start their own small business, they shouldn't need $250,000 to give to the water department or some angel

investor just because they want to sell their clothing or their masks or their artwork. it should not be so difficult. and as i said time and time again, my focus is to cut the bureaucratic red tape that makes it impossible for people to do business in san francisco. because it's not just about creating an economic opportunity for the people starting these businesses, it's about creating jobs, it's about creating an increased tax base to support all these services that we all want to support communities in san francisco. it goes hand in hand, so i am making that clear today that if the board continues down this path, my plan is to bring it to the voters, and i know that you all will be with me when i do it at that time. [applause] >> the hon. london breed: so here's a couple of official

announcements that i think i might have forgotten about. that's why i had to write them down. community ambassadors in union square in downtown. s.f. wednesdays, a local artist will be performing in july from 12:00 to 6:00. a series of performing -- performances at the former temporary transbay terminal, so activating that area downtown, and we're going to start ramping up in july throughout the summer months because we know that we need to change this area, we need to make sure it comes alive, and i am so excited to the activation and the people eating at the various restaurants, shopping at the various stores, or just sitting right here in union square and people watching just because we miss seeing faces. eventually, these masks, they're going to hopefully go

away, but in the meantime, continue to shine, san francisco. we are open for business. thank you all so much for being here today, and i want to introduce peter from sam's grill. [applause] >> thank you. as you know -- well, first of all, i want to thank the mayor and her team because it's a well thought out plan. i mean, it's necessary. we need to revitalize downtown san francisco, and as a small business owner, we spend a great deal of time here. we're here morning, noon, and night. sam's grill has been a part of this community since 1867. we've seen it all. if our walls could talk, which is a whole different story, so we'll leave that for another time, but we've seen it all, and we've recovered from it and

look forward to the future. after clocking in for 150 years, i feel as if downtown san francisco is still a bit of a secret, and we're primed and ready for it to be rediscovered. i'm very pleased that small business is a component of this plan. downtown, as the mayor said, is the economic engine of the city, and at this time, any support we have is greatly appreciated. we have the infrastructure in place. we have beautiful architecture, we have transportation hubs, we have parking, we have gathering spots, and now, we're starting to improve, and we have a vibrant history, and let's keep that all alive and well. i'm excited about the effort to regain our commitment to helping people revisit downtown with new eyes, and there's no better way to do this than to be kind and inclusive. we really want to create an

environment where people feel vibrant, where people feel comfortable, and they want to return to. at the end of the day, we're all human beings, and that's the bottom line, so the next time i see you, i hope it's in a booth at sam's or in the dining room or in sam's tavern. i invite you all to revisit san francisco, to revisit downtown, to enjoy it because we're made for this. thank you. [applause] >> the hon. london breed: thank you, peter, and i want to recognize laurie thomas from the golden gate restaurant association. thank you so much for being here, and i also want to say thank you to the downtown fisherman's wharf, yerba buena, and east court benefit district, the san francisco chamber of commerce, kevin carroll's joining us, s.f. travel, the bar owners association. i think that's you behind that

mask. thank you, ben. the directors of all the city departments i mentioned before. also, separately from the city departments i mentioned before, i want to mention the city administrator carmen chiu and the department of public works. i've been wearing a lot of masks during this pandemic. i would say the majority of masks that i wear look like they are very artistic and beautiful, and they usually match my outfits. not as nice as nancy pelosi and the matching of her outfits, but pretty darn close, and the person that makes these masks is an incredible local artist who's really been a fierce advocate for a lot of the programs and the investments that we're making. as a result of her advocacy, what we're doing in her budget is backfilling some of the grants for the artists in the grants for the arts program, and we'll continue to provide

first-ever guaranteed income for artists here in san francisco, a program that was recently launched. so many great things for artists, because let's face it, artists really make magic happen. they make things come alive through performance and the visual arts, and it's time to talk about the arts related components for our downtown is deborah walker. [applause] >> good morning. i want to, first off, thank our mayor for the work she's done to have our city recover as it has for all of us, but especially for our arts community very early on in the process of dealing with the issue of covid here in the city, the mayor stepped up and protected the funding for our arts organizations and our artists citywide so that after

school programs and education pods and the creative corps which actually brought artists in to deliver food, vaccines, testing, all of the things associated with recovery, and the mayor actually stepped forward and made that happen. the arts contribute over $1.7 million a year into our economy every year. san francisco is an arts city. it's also important to know that for every dollar invested in the arts with grant programs, etc., you get a 17-fold return, so it's smart, efficient, and it also, as the mayor pointed out, it's where the spirit of our city comes from. every community of our community -- you see the paint the void has managed the mural projects on all of the shuttered -- the businesses

that put wood on the front of their businesses. we brought artists to paint murals all across town. when allowed, we brought in small performance and art into the shared spaces program, which now is going to be made permanent. this is also important because this is really sort of where these ideas come from. when the mayor put together her economic task force to make recommendations on how to help sectors recover, she appointed over a dozen arts professionals not just to talk about the arts but to engage in with all of the different sectors to imagine how arts can be used as the catalyst it is. it's the magic the mayor talked about. we've all experienced it, and certainly, we've all felt the absence of it until we started doing all these programs, so the mayor deserves a whole lot of credit for all of these

ideas. this is part of what we talked about in the task force is activating around the city's open spaces where it makes sense and as appropriate and as allowed by the regulations to actually create, bring artists that are local together. i'm sure we'll also have some big name san francisco artists that are a part of this process. downtown is devastated, and the last group to open are the offices and the restaurants, the inside bars, night time entertainment. the artists community has been devastated. one of the sectors with the highest unemployment rate, so this is the opportunity to really open up our city again. my hope is that this infrastructure that creates these performance opportunities can then be spread out into all of our neighborhoods where we have these shared spaces.

the hope is that we have these events downtown and folks from the sunset and richmond and marina will come down and remember what it's like to be here. so the arts -- the arts are a catalyst, you know? it is the magic that we need. there's a reason why the w.p.a. included so many murals that we see today. this is history. you know, going through what we went through is history. i'm excited about our new leadership. directors remington and brown and our new director of economic activity in the city, kate sophis. all of these folks know our city, know our arts, and are going to be doing more of these different type of projects, so i'm just grateful, mayor, and thank you so much, and thank you all. [applause]

>> the hon. london breed: when i was in high school in san francisco at galileo high school, nothing made me more excited than out of nowhere, when we were out in the courtyard, the music would blast in the p.a., and then, there was this whole pep rally for home coming. those kinds of things would happen all the time, and part of what gets a community alive and rooting for san francisco has to do with things all of a sudden out of nowhere wherein a plaza like this, you see artists dancing and performing. everyone stops in their tracks to look, and it puts a smile on people's faces. holiday plaza, out of nowhere, people were dancing and performing as people were waiting in line to get their coffee. just imagine if people are expanding and providing entertainment in a way that really puts a smile on people's

face as they are waiting for the cable car. activation has everything to do with making people feel good and feel alive and feel happy about their experience in san francisco. so i'm taking my high school experience, my experience as a former arts director and trying to make sure that everyone has a very similar experience all over san francisco. yes, i love the symphony. i used to play french horn. i was okay. that was in junior high, but you shouldn't have to only be able to go to the symphony to have that experience. just imagine the symphony playing here outdoors, where everyone gets that experience. that's what opera in the park is all about, that's what these great activities are about, and that's how we're going to get life back. making the right investments, keeping people safe, cleaning up our city, and umm canning together just -- and coming

together just like we did to fight this pandemic. we're coming together from a very challenging time, and we're going to do so with a smile on our face. thank you all so much for joining us here today. [applause] >> after my fire in my apartment and losing everything, the red cross gave us a list of agencies in the city to reach out to and i signed up for the below-market rate program. i got my certificate and started applying and won the housing lottery. [♪♪♪] >> the current lottery program began in 2016. but there have been lot rows that have happened for affordable housing in the city for much longer than that.

it was -- there was no standard practice. for non-profit organizations that were providing affordable housing with low in the city, they all did their lotteries on their own. private developers that include in their buildings affordable units, those are the city we've been monitoring for some time since 1992. we did it with something like this. where people were given circus tickets. we game into 291st century in 2016 and started doing electronic lotteries. at the same time, we started electronic applications systems. called dalia. the lottery is completely free. you can apply two ways. you can submit a paper application, which you can download from the listing itself. if you apply online, it will

take five minutes. you can make it easier creating an account. to get to dalia, you log on to housing.sfgov.org. >> i have lived in san francisco for almost 42 years. i was born here in the hayes valley. >> i applied for the san francisco affordable housing lottery three times. >> since 2016, we've had about 265 electronic lotteries and almost 2,000 people have got their home through the lottery system. if you go into the listing, you can actually just press lottery results and you put in your lottery number and it will tell you exactly how you ranked. >> for some people, signing up for it was going to be a challenge. there is a digital divide here

and especially when you are trying to help low and very low income people. so we began providing digital assistance for folks to go in and get help. >> along with the income and the residency requirements, we also required someone who is trying to buy the home to be a first time home buyer and there's also an educational component that consists of an orientation that they need to attend, a first-time home buyer workshop and a one-on-one counseling session with the housing councilor. >> sometimes we have to go through 10 applicants before they shouldn't be discouraged if they have a low lottery number. they still might get a value for an available, affordable housing unit. >> we have a variety of lottery programs. the four that you will most

often see are what we call c.o.p., the certificate of preference program, the dthp which is the displaced penance housing preference program. the neighborhood resident housing program and the live worth preference. >> i moved in my new home february 25th and 2019. the neighborhood preference program really helped me achieve that goal and that dream was with eventually wind up staying in san francisco. >> the next steps, after finding out how well you did in the lottery and especially if you ranked really well you will be contacted by the leasing agent. you have to submit those document and income and asset qualify and you have to pass the credit and rental screening and the background and when you qualify for the unit, you can

chose the unit and hopefully sign that lease. all city sponsored affordable housing comes through the system and has an electronic lottery. every week there's a listing on dalia. something that people can apply for. >> it's a bit hard to predict how long it will take for someone to be able to move into a unit. let's say the lottery has happened. several factors go into that and mainly how many units are in the project, right. and how well you ranked and what preference bucket you were in. >> this particular building was brand new and really this is the one that i wanted out of everything i applied for. in my mind, i was like how am i going to win this? i did and when you get that notice that you won, it's like at first, it's surreal and you don't believe it and it sinks in, yeah, it happened. >> some of our buildings are pretty spectacular.

they have key less entry now. they have a court yard where they play movies during the weekends, they have another master kitchen and space where people can throw parties. >> mayor breed has a plan for over 10,000 new units between now and 2025. we will start construction on about 2,000 new units just in 2020. >> we also have a very big portfolio like over 25,000 units across the city. and life happens to people. people move. so we have a very large number of rerentals and resales of units every year. >> best thing about working for the affordable housing program is that we know that we're making a difference and we actually see that difference on a day-to-day basis.

>> being back in the neighborhood i grew up in, it's a wonderful experience. >> it's a long process to get through. well worth it when you get to the other side. i could not be happier. [♪♪♪]