can't get that of minor or anywhere else and san francisco a hot bed for local manufacturing in support that is what keeps your city vibrant we'll make a compelling place to live and visit i think that local business is the lifeblood of san francisco and a vibrant community >> i'm kate new director of the office of economic and workforce development. i want to welcome our mayor to

make some opening comments. >> thank you, kate, i'm excited to be here in the mission with your supervisor, hilary ronen, and your new assessor recorder jaoquin torez, who was really an important part to helping deal with the challenges around our economic and workforce development which is the position that indicate now holds and he jumped into action because he knew so many businesses here and they would struggle. in the beginning we waved a lot of fees and we tried to provide grants and loans to small businesses but it was not enough and it was challenging.

so many people had to shut down and many struggled with getting access to ppp and ppp before the protection of their employees and when i think about the vibe antsy of san francisco and this pandemic set us back. we are here today you sacrifice so much it was hard but now that which beginning to reopen and that light we keep talking about is here to so those cases and

and our small and it's time to reopen and folks to get back to shopping in these corridors, going to these cafes. and really enjoying this city like never. i don't know about you but now, when i go out, into the neighborhoods, when i go to my dry-cleaner, i'm like hey, sammy! it's good to see you! you with go and go to the different place us go to and people just feel good and so many businesses have closed temporarily but they've closed permanently and since the beginning of this pandemic, this city has given out about 3,000 buses over $52 million and we waved fees, we come up with creative solutions, but we know there's a lot of people in san francisco who depend on this economy to survive and so now,

because thank you to supervisors and there's a lot of money and they weren't able to open so the business recovery act ha is part of we making it easier for these store fonts for businesses to open in san francisco and it should not be so difficult to be able to do business in the city and working with the supervisors, there was a great for the next year and for those people who are trying to start businesses and we don't have necessarily the capital to invest but we're trying to make it easier by waving some of the city fees, dealing with the

you're ok ra see and cutting the red tape and allowing people to go into business in san francisco. and it should not be hard. and also these great shared spaces. this program is all permanent. now i know there's people explaining about parking, but there's muni lines and thank you, thank you. there's muni lines and there's drop-off points and let's make sure we're taking our seniors and taking care of them. ultimately the city is alive again and it feels so good. so what is the next step. there are businesses out here who just need a little bit to get over that hump. they have back rent they owe, they have employees they owe, they have pg&e they need to pay, they have a water system or they may need to remodel. there are expenses and in order

to ensure every is providing grants is also critical to making sure we give folks just a little bit of that boost in order to ensure their success and today, i'm excited we are giving $10,000 grants to four anchor businesses of this community. [applause] >> this is just a step part of making sure they thrive has everything to do with the people who live and visit this community and you have to support these coffee shops, you have to support these businesses, you have to make sure that you are not order interesting amazon anymore because we have hardware stores and other places and look, if they don't have it they'll order and get it in for you you just have to be patient.

this new generation is like a generation that needs instantaneous satisfaction, i need my hair clip now! do whatever you to continue your espy you help with job opportunities and pay their mortgage or rent and all the things that come with living in an expensive city like san francisco so congratulations we'll be giving out those grants today so you can know who those businesses are and so that after we're done with this press conference, you can go and shop at those. i want to introduce hilary ronen. >> can we give a big round of

applause to our mayor, so has done so much for small businesses than any mayor before her. she is taking action and i appreciate who has she a pointed not once but twice to run our office of economic and workforce development first jaoquin torez a beloved leader this this community. thank you for all you did early on. and now kate who knows about what it means to run a small business in this city and will put small businesses first and for most and give a couple of shout outs to i say knows every

single business. their owners and their kids and their economic situations and she spent more time on this street than anyone i know and we love you for it. thank you so much. and susana rojas, thank you so much for all your work and i want to call out all these people because it really does take a village to support small business community and these days the amazon has changed the way that we buy and think about goods and services we are losing the very thing that makes our community. when you see all the murals and

the amazing arts and gifts and you go and you have a cup of coffee and you go the family-run business and their kids and when they're graduating college and this what makes san francisco special and we're not the type of city that has a chain store on every corner, we love our small businesses and they're usually much run by immigrants and women and families and people of color and it's incumbent like the mayor said to wait those two extra days and to shop we want to keep them safe and the more people walking around, the more vibrant they are and the safer they are to please, do your part. the city is certainly doing our part with a small business recovery act, the vacancy tax,

the shared spaces program. the first year free for new businesses. we're doing everything in our power to make it easier and run and operate a business in the city as we should be again thank you so much to the mayor for her leadership on that and thank you so much and congratulations to all our amazing businesses that are being awarded. tease well deserved grants today. >> there was a shortage at the beginning of this pandemic. >> why don't we have our businesses come up.

>> so, we have connie rivera and she's the owner of the business right behind us here. and congratulations. >> good afternoon, everyone. i wanted to say thank you to the

mayor for all the hard work i do and thinking about small businesses. which really need it. i wanted to say a lot of words but i can't. i just wanted to say thank you. thank you for all the staff for working, for making it possible for choosing us, we really need it in these hard times. i wanted to share something today. when i asked my little boy to come and i say, come to the business and i say, come on, the mayor is coming. and he is like what! and he said yeah, and he said for what? guess what, we getting an award for $10,000 and he was so excite the and he was like yeah, mom ma, now we can buy a house.

i said really. ok, no, you can take me to l.a. to disney! and i said no, forget it. that check is going to my landlord. anyway, i wanted to thank you and thank my landlord for the patience with us and god bless him, god bless all the nice landlords that we have around. without them, we couldn't still hear. he didn't give me mental stress. i went into depression knowing i had to close my business. i had to close another business on 24th street during the pandemic because i couldn't afford it and i couldn't pay so he invest a lot in that business and we still owe money. thank you, very much.

god bless, everyone. please, i want to tell i, look, i sell this, this is what my business represents. let's keep the culture alive. all cultures are beautiful! come support local business! don't make the amazon richer because he already become more richer than anybody else. so, please, come support local business. thank you! bless you. next i'd like to call up carmen, owner of a bakery.

>> hello. thank you, very much, everybody. especially to the mayor. especially one person very special to me diana. [applause] they help me to put my application through and it was a favor to me because i didn't know too much on the internet

and i had to get involved and when i got the e-mail, i was really happy to learn how to read my e-mail. it made me cry and i called diana and i said this is true, dianne. i think his son douglas to help me to put my papers through and everything that seeing the mayor and what you say is true is true and we've been getting a lot and touchdowns good and and that is it. thank you, thank you. >> up next, the beloved cafe.

can i call out amy. and anna. >> my name is amy and i'm here with my husband and our manager and it's been just support from the whole community and this whole time through the pandemic and we couldn't have it done without the amazing support of our team and i just so grateful for all of their hard work and

care and compassion and just diligence and i think that everybody has been under a lot of tremendous stress all year long and to have people by you are side diligent and willing to serve the community and that's what we're here inform i think my husband also wants to say something. i just want to say you know, during this pandemic, we also were working hard to raise money and also serve frontline workers and keep serving and employ people. >> i'm so honored and privileged to live in such a vibrant city in a live city. mull' cultural and everyone comes work together and your so many honored be led by this amazing leader london brow and helping us out for the next pandemic and we did a lot of

everyday to stay alive and help frontline workers and the communities and we serve the community and we're passion to serve to service and also it's in our most inter part of my heart is to see everybody come alive. this city is so powerful and no one city of love, city of connection so we want to bring all the people back again and we want to make these people feel alive again in this city and this vibrant, amazing city of san francisco and so, we are people of the city and we are the people that are going to make it happen, going through this and making it really vibrant city again so thank you, everybody. and at the same time, our feelings for all the businesses, yes, we're pre privileged and thankful. i think about everybody in the city. how we can actually share this help and love with everybody. sol, please, i'm come and support the local businesses and yes, make it happen together.

thank you, everybody. >> is there anything you want to say? >> thank you, diana and everybody thank you. >> all right. >> all right. last and certainly not least we have tamos cafe! [applause]

good afternoon. i'm the owner of the cafe and i've been in business for seven years. it's been very hard year for us since the pandemic started. we've been having hard time finding employees. the business went down and i really appreciate and thank you, thank the mayor for all her help and support for the small businesses. i mean, each help and support forever small businesses will make us a life and it will make us run the business with

positive attitudes and i really would like to thank the community also for their support and their help and being there for us. i close my shop for a month and a half and when i open everyone was coming to my shop so happy and excited and they said we like to be in business and we like to support you so without the community, without the mayor's help and the supervisor and diana's help we couldn't make it and i like also to share with you the money i got today and their word and i really thank you for all this and i appreciate it and it's going to my shop. i need to hire more employees. i'm doing remodeling at the shop and just to make it running and it looks good for the community and i really thank you all for

all your help and support and thank you for everybody you do for us. thank you. >> ta lino task force and everyone working for the organizations around here in the mission community and we have a lot of tremendous for my mother and thank you for everything and what a beautiful day to promote the grants and thank you. >> thank you. >> the last thing i want to say and one of the things we do a lot for businesses and a lot of loans and a lot of low interest loans and fee waivers but we hear from so many businesses these grants make a difference and with give to sf that we started at the beginning of the pandemic, when the private sectors and it makes it possible for us to forgive some of those

loans and we've been able to do as we reopen, the city will make its comments and ultimately these grants make the biggest impact because these businesses can't make up those lost revenues for the past year, if you do hair, you wouldn't get money back that you lost over the pandemic from getting your hair cun, because people are going to go back to their regular schedule of getting your hair done, right. or your nails and your toes, i know because that's something that i really missed during the pandemic. the fact is, there's month makep for that. how do we ensure these businesses stay hope and thrive. we try to provide as much money that they don't have to pay back as possible. to all of you out there, you see this and you want to help and no

dollar amount is too small. give to sf is a program we started and the supervisor, ronen and i worked really hard on getting those small and large contributions to the communities so, you see this and i can't help but get emotional and think about the fact that there's still rent, even with this there's still rent to pay and are there kids who families can't take them to disney land or can't take them on these great trips because they have a business to run and they have to put all of their resources into survive, into food, into school clothes and into all the challenges that exist when you, again, live in an expensive city like san francisco. we'll do what we can to try and get as much resources in the hands of our small businesses and i want all san franciscans to do everything they can too up lift these businesses and we appreciate you all being here today and i do not want to go to

a point where we are shut down again because if we have to go there, guess who suffers the most. our low income families so let's keep each other safe like we did during this pandemic. we did an incredible job. the sun is always shining in the mission and so let's continue to support, up lift one another, support our small businesses, thank you all so much for being here today. and finally let's get a group picture with all the g

watching. >> ever wonder about programs the city is working on to make san francisco the best place to live and work we bring shine won our city department and the people making them happy what happened next sf oh, san francisco known for it's looks at and history and beauty this place arts has it all but it's city government is pretty

unique in fact, san francisco city departments are filled with truly initiative programming that turns this way our goal is to create programs that are easily digestable and easy to follow so that our resident can participate in healing the planet with the new take dial initiative they're getting close to zero waste we 2020 and today san francisco is diverting land filled and while those numbers are imperfect not enough. >> we're sending over 4 hundred thousand tons of waste to the landfill and over the 4 hundred tons 10 thousands are textile and unwanted listen ones doesn't

have to be find in the trash. >> i could has are the ones creating the partnerships with the rail kwloth stores putting an in store collection box near the checks stand so customers can bring their used clothes to the store and deposit off. >> textile will be accessible in buildings thought the city and we have goodwill a grant for them to design a textile box especially for families. >> goodwill the well-known store has been making great strides. >> we grateful to give the items to goodwill it comes from us selling those items in our

stores with you that process helps to divert things it from local landfills if the san francisco area. >> and the textile box will take it one step further helping 1230 get to zero waste. >> it brings the donation opportunity to the donor making that as convenient as possible it is one of the solutions to make sure we're capturing all the value in the textiles. >> with the help of good will and other businesses san francisco will eliminate 39 millions tons of landfill next year and 70 is confident our acts can and will make a great difference. >> we believe that government matters and cities matter what we side in san francisco, california serve as a model phenomenal in our the rest of the country by the world.

>> whether you do not to goodwill those unwanted text told us or are sufficient value and the greater community will benefit. >> thanks to sf environment san francisco has over one hundred drop off locations visit recycle damn and thanks for watching join us

good morning phil. good morning san francisco. i am san francisco mayor london breed and i am so excited to be here with each and every one of you because san francisco although we're dealing with some challenges with this delta

virus, we're still coming alive again, we're still re-opening, we're still wearing our masks. and what's most important, what's most important we are enjoying our city and we are making these cable cars available to the public, to san franciscans, for the month of august at no charge. so what does that mean? well, you know what happens when someone gives you something free. that means you have to be patient because during the month of august, typically what will be happening is these operators that are with me today would normally be testing the equipment, making sure things are running smoothly, making sure that they are safe and making sure that the public is safe, so, please, listen to your operators, be patient, be understanding. this is a process. there is not going to be a

complete time schedule, right. yes. but there will be fun and it is worth the wait. you know, san francisco, i can't think of this city without cable cars. and i can't think of this city without all of the great things that we know, love, and treasure. when people come to visit our city, they come downtown here in union square. they go to pier 39 and the fary building. they visit the crooked road on lumbard street. no trip to san francisco is complete without a ride on our cable car. so today, we are officially and i see people are already lined up and waiting to go. we are officially making them available and, as i said to you all before, please be patient. please be understanding. we have just been through a very challenging 16 months with this pandemic and what that

means is things won't just go back to the way that they used to be automatically. it requires all of us to be patient, all of us to be understanding and all of us to do everything we can to just really appreciate the fact that there were lives lost during this pandemic and we are still here, we're still standing and we're still able to enjoy the beauty of san francisco. so, with that, i'll just say have a good time and know and before i introduce jeff actuallin, you have to wear your mask on the cable cars and on muni at this time and please make sure you get vaccinated. it's like this delta variant is like covid on steroids and it's important that people get vaccinated and most of the people coming through our

hospital doors are not vaccinated. we want to get back to normal life. we don't want to shut this country down any longer than we have to so thank you all for being here today and without further adieu, i want to introduce the director jeff tumlin. >> thank you mayor breed. my name is jeffery tumlin and i'm proud to say that on this day, 148 years ago, andrew holiday tested what was then called holiday's falling. adapting obscure gold rush mining technology in order to try to make a form of transportation that can bring san franciscans up and down our crazy hills. no one thought it would work. and cable cars became one of

the most popular forms of public transportation in the city and allow the city to develop beyond the tiny clusters of buildings. we're so pleased that not only did the symbol of san francisco's enginuity survived, but the symbol of our resilience has survived as well. we're many efforts to try to shut them down so i'm so happy to be bringing these services back and i have so many people i have to thank. i need to thank all of the cable car operates and administrators most of whom worked keeping the vaccination clinics running and doing a thousand other jobs as disaster service workers throughout the pandemic.

and, they are here. we are so grateful to them. there are so many people who during the pandemic work to maintain our fleets and rebuild historic ancient cars but i particularly want to thank all of the crews, arnie hanson who delayed his retirement to make sure all of these services made it through the pandemic stronger than they were before so we can continue sustaining this great symbol of san francisco's resiliency. so, without any further adieu, i want to make a couple reminders. first of all, things are going to be a little rough. all three things are operating. they'll be operating from around 7:00 a.m. to around 10:00 p.m. yes, you do need to wear your masks and without any further adieu, i want to invite all of you to join me and the mayor riding the cable cars half way to the stars and beyond.

thank you so much. [cheers and applause]

>> i try to start every day not looking at my phone by doing something that is grounding. that is usually meditation. i have a gym set up in my garage, and that is usually breathing and movement and putting my mind towards something else. surfing is my absolute favorite thing to do.

it is the most cleansing thing that i'm able to do. i live near the beach, so whenever i can get out, i do. unfortunately, surfing isn't a daily practice for me, but i've been able to get out weekly, and it's something that i've been incredibly grateful for. [♪♪♪] >> i started working for the city in 2005. at the time, my kids were pretty young but i think had started school. i was offered a temporarily position as an analyst to work on some of the programs that were funded through homeland security. i ultimately spent almost five years at the health department coordinating emergency programs. it was something that i really enjoyed and turned out i was

pretty good at. thinking about glass ceiling, some of that is really related to being a mother and self-supposed in some ways that i did not feel that i could allow myself to pursue responsibility; that i accepted treading water in my career when my kids were young. and as they got older, i felt more comfortable, i suppose, moving forward. in my career, i have been asked to step forward. i wish that i had earlier stepped forward myself, and i feel really strongly, like i am 100% the right person for this job. i cannot imagine a harder time to be in this role. i'm humbled and privileged but also very confident. so here at moscone center, this is the covid command center, or

the c.c.c. here is what we calledun -- call unified command. this is where we have physically been since march, and then, in july, we developed this unified structure. so it's the department of emergency management, the department of public health, and our human services hughesing partners, so primarily the department of homelessness and supportive housing and human services agency. so it's sort of a three-headed command in which we are coordinating and operating everything related to covid response. and now, of course, in this final phase, it's mass vaccination. the first year was before the pandemic was extremely busy. the fires, obviously, that both we were able to provide mutual support but also the impact of

air quality. we had, in 2018, the worst air quality ten or 11 days here in the city. i'm sure you all remember it, and then, finally, the day the sun didn't come out in san francisco, which was in october. the orange skies, it felt apocalyptic, super scary for people. you know, all of those things, people depend on government to say what's happening. are we safe? what do i do? and that's a lot of what department of emergency management's role is. public service is truly that. it is such an incredible and effective way that we can make change for the most vulnerable. i spend a lot of my day in problem solving mode, so there's a lot of conversations with people making connections, identifying gaps in resources or whatever it might be, and

trying to adjust that. the pace of the pandemic has been nonstop for 11 months. it is unrelenting, long days, more than what we're used to, most of us. honestly, i'm not sure how we're getting through it. this is beyond what any of us ever expected to experience in our lifetime. what we discover is how strong we are, and really, the depth of our resilience, and i say that for every single city employee that has been working around the clock for the last 11 months, and i also speak about myself. every day, i have to sort of have that moment of, like, okay, i'm really tired, i'm weary, but we've got to keep going. it is, i would say, the biggest challenge that i have had personally and professionally

to be the best mom that i can be but also the best public certify chant in whatever role i'm in. i just wish that i, as my younger self, could have had someone tell me you can give it and to give a little more nudge. so indirectly, people have helped me because they have seen something in me that i did not see in myself. there's clear data that women have lost their jobs and their income because they had to take care of their safety nets. all of those things that we depend on, schools and daycare and sharing, you know, being together with other kids isn't available. i've often thought oh, if my kids were younger, i couldn't do this job, but that's unacceptable.

a person that's younger than me that has three children, we want them in leadership positions, so it shouldn't be limiting. women need to assume that they're more capable than they think they are. men will go for a job whether they're qualified or not. we tend to want to be 110% qualified before we tend to step forward. i think we need to be a little more brave, a little more exploratory in stepping up for positions. the other thing is, when given an opportunity, really think twice before you put in front of you the reasons why you should not take that leadership position. we all need to step up so that we can show the person behind us that it's doable and so that we have the power to make the changes for other women that is going to make the possibility for their paths easier than

ours. other women see me in it, and i hope that they see me, and they understand, like, if i can do it, they can do it because the higher you get, the more leadership you have, and power. the more power and leadership we have that we can put out

>> everything is done in-house. i think it is done. i have always been passionate about gelato. every single slaver has its own recipe. we have our own -- we move on from there. so you have every time a unique experience because that slaver is the flavored we want to make. union street is unique because of the neighbors and the location itself. the people that live around here i love to see when the street is full of people. it is a little bit of italy that is happening around you can walk around and enjoy shopping with gelato in your hand. this is the move we are happy to provide to the people.

i always love union street because it's not like another commercial street where you have big chains. here you have the neighbors. there is a lot of stories and the neighborhoods are essential. people have -- they enjoy having their daily or weekly gelato. i love this street itself. >> we created a move of an area where we will be visiting. we want to make sure that the area has the gelato that you like. what we give back as a shop owner is creating an ambient lifestyle. if you do it in your area and if you like it, then you can do it on the streets you like.