>> i'm the commission's president. we will start with

announcements. >> we would like to start the meeting with the land acknowledgment. [reading land acknowledgment] pugh with. >> this meeting is being held in hybrid format. in person in city hall room, broadcast live and available on zoom or listen to. using meeting id82736961022.

we welcome the public's participation during public comment periods. there is an opportunity for general public comment in the beginning and an opportunity to comment on each item on the agenda. each comment is limited to 3 minutes. the commission will hear up to 20 minutes of public time total for each agenda item. it's possible not every person in the cue will have a chance for remote public comment. public comment will be taken in person and remotely by video or call. in for each item the there is comments from people in person and remotely. those in person fill out a speaker card located at the side

table or the podium. come up to the podium during public name. state your name, affiliations and your comment. will you have three minutes. once finished hand over your speaker card. if calling by phone call star 9 to be added to the speaker line when your item of interest comes up. hit star 6 to unmute yourself. speak clearly and slowly. turn down your television or radio. alternatively we recommend you use zoom audio or telephone for public comment you may submit a written comment through the chat function on zoom. please know commissioners and staff are not allowed to respond to public comments. thank you for sharing this meeting with the public. >> let's do a roll call. >> president bleiman.

>> present. >> commissioner davis. >> here. >> commissioner podge yo. >> here. >> commissioner schlander. >> commissioner thomas. >> here. >> commissioner perez and wang are excused. >> the next item is 2, general public comment. anyone want to speak on anything not on the agenda tonight? >> no public comments. >> alright. we will close general public comment. next item is number 3, approval of the meeting minutes november 19th, 2024 commission meeting do. we have a motion. >> i motion to approve. >> is there a second. >> seconded. >> is there any public comment on the meeting?j"÷yñ minutes? >> no public comment. >> we can vote. >> presidentably nan. >> yes. >> davis.

>> yes. >> pogue yo. >> i. >> commissioner schlander. >> i. >> thomas. >> i. >> technical difficulties here. meeting minutes approved. next is number 4, report from executive director weiland. >> after this evening there is one more meeting this calendar year, two weeks from do today de4@ó2 hp the following day is our annual holiday party. we're looking forward to that. on harington's on front street 5:30 p.m. it's free and open to the public. there is a cash bar.

we don't have much of a program it's really just a great opportunity to come out and network with others in the industry and elected officials that may come, staff and commission. we encourage you$m:na%■ to come. then outside of scheduling i wanted to provide you all with an update for the first year free program. so i will go through some talking points with all of you. the first year free program was implemented by the treasure and tax collector off. going into effect november 1, 2021. in order to wave the cost of initial registration frees, initial license frees, first year permits and other fees for qualifying businesses. there is no other extra paper work to apply for the program. enrollment is automatic when a business registers for the first time or ads a new location with

the city. it ran initially from november 1, 2021 to october 1, 2022. the board extended and the mayor approved through june 30th, 2023 along with modifying eligibility criteria. increasing the threshold to qualify, expanding the business that's qualify. then judge july 2023 the board extended and the mayor approved the program through june 30th, 2024. in april 2024 the program was extended yet again until june 30th, 2025. we have seen the city hugely successful program. since it's implementation over 8700 businesses have enrolled. as part of the program our department has waved the cost of 134 permit applications and associated license fees.

as well as for one time event permits with those associated businesses and bricks and mortar permits. in total our office has waved $155,865. which we feel very proud about. the great part about the first year free program saul of the fees are waved that are waved are still reimbursed to the respective city agency. which means there is no negative budgetary impact to us. we have seen the opposite. as our permit numbers are higher than ever. for reference we processes 435 permit applications in fiscal year 22-23. a total 551 applications fiscal year 23-24. that's about a 26.67% increase in permit applications between the last two fiscal years. we think is a good indicator for

our industry as well. this is fantastic news for our industry. it's taken a toll on our budget. we remain the only agency that absorbs the planning department referral fee required for all brick and mortar applicants. with more permit applications is a higher payment to the planning department. thankfully our dear benjamin van hough it, en had the brilliant idea to ask our colleagues at it, it, x to pwubd will the referral free to the first year free program waivers for eligible businesses. as it turns out we were the only referral agency not doing this already. since november 2021 we have paid the cost of 89 brick and mortar permit referral fees to the planning department when sthoez could of been charged to the

first year free program. we haven't gone back through the last three■o fiscal years of quarterly planning invoices to calculate the amount of the 89 referrals totaled. we are pleased to share we are retroactively charging fees to the first year free program jul. as a result our recent invoice that came through included 16 first year free businesses going from about 5, actually almost $6000 to around 2000 tkhraorz. so a great decrease for us, saving us almost $4000 for just one quarter and helping us stay on track with our very small budget. we're in communication with it, it, x to see if there is anyway to relt row actively collect the funds from the other 73 referrals paid from the previous

fiscal years. we understand that's likely a challenging request and may not work out. thankfully we can utilize this benefit of the program through june 30th, 2025, and we hope to see continued increase in permit applications for the remainder of the fiscal year. i will keep you all a prized with updates as we move forward. we do need to continue to get creative with our referral fees to the planning department and other budget saving ideas. i will keep you informed that had. let me know if you have questions around first year free or holiday party or anything else. >> questions. >> a quick question. the part-time inspector. has that person been hired yet? >> we don't have a public announcement. we should at the next hearing. >> okay. thank you. >> other questions? >> none.

any public comment on the executive director's report? >> no public comment. >> we will close public comment. we can move along to number 5. report from our senior inspector. >> thank you, president bleiman. good evening, commissioners. we have received 29, 311 complaints since the last hearing november 19th. i have one update below. let me know if you have questions. my only update is habibi lounge. process of applying for permits with our office. sunday december 1st inspector young rice visited the lounge at 12:42 a.m. for a previous sound complaint. the doors were closed and the dj was inside. the! was in operation on the roof

top. outdoor amplified sound is required to end by 10:00 p.m. inspector young rice spoke to the general manager who was unaware of the permit continues and seemed genuinely apologetic and turned the speakers off. this is the second since the other was november 16th at 1 am. it's the owner's responsibility to make sure staff is aware of the permit conditions. they were not. the lounge was issued a 500-dollar citation. this is the fourth citation since october 20th. additionally it was brought to our attention the business advertising food service after 2 am. threur not currently permitted to do. the owner has been ordered to cease late night food service until they obtain the permit.

there is no acknowledgment back from the owner. the business is slated to come before the commission on december 17th for review and possible action on their poe and hoe permit applications. >> questions? alright. i don't have questions. public comment on the senior inspector's report? >> no public comment. >> closed. alright moving along number 6. which is hearing and possible action regarding application for permits under the juries tkweubgs of the entertainment commission. no consent agenda tonight. we will move to the regular agenda. >> hi good evening can you hear me okay. >> yes. >> great the first is for place

of entertainment permit for outdoor entertainment and amplified sound at sf beverage and different eulg company. the owner has a permit but not one from our office. he plans to use the poe for entertainment bands, comic, recorded music for patrons outside. the business is located adjacent to california college of the arts. during the outreach process the coo contacted me and josh with questions about the outdoor component of the application. we met and had a productive conversation with josh scaling back the hours to a place and he the schooling edge are comfortable with. it's outlined in the staff

recommendation below. notice the conditions are specific. this was on purpose to allow for more outdoor programming when the students are off campus in the summer. sabrina has set a sound limit to the space and will have an outdoor sound limit when they program. they included the standard calendaring condition. here to speak with you tonight is the honor josh leavy. >> yes. >> how are you doing. it's been seven years since i was here last when i opened my first business in san francisco. i was bright eyed and bushy tailed then. the restaurant business has taken a toll on me with the pandemic. we're here today to expand our business in san francisco. i thought i wouldn't do. but an opportunity came up and we are taking over a beautiful

space owned by the developer kilroy at 100 hooper. adobe has 300,000 square feet above the current space. in that neck of the woods we have the cca. hopefully down the road amazon will build a fulfillment center. bring more people down to the area. so, you know we want to, our current space at the square has zero complaints and issues. avc, federal it, it, b, or anything for that matter. we have been a good steward of the area for the marina district for north beach, russian hill, pro sid yo as well and the north bay as well. we bring them from all over the area. this new venue is better suited for our expansion in terms of

our capacity to entertain. this space is almost double the size of our current operation. we have a bigger outdoor patio that kilroy has let us use throughout the year because of the]oo gç industrial nature of e properties at pdr. production distribution. in that area minus the students during the school year. we had a good meeting with the coo the other day. right before thanksgiving. we talked it through and came to a understand what is good for her is good for me. i'm bringing entertainment, bringing food, bringing life to that area which hasn't seen -- the occupant left there in 2021 right after the pandemic. this is a good opportunity to get the area back up and going. with the anchor leading and being bought who knows what will

happen with that. there are breweries going out in that district a lot the last couple of years. harmonic has gonna way. the other one, new belgium has gonna way at the ballpark. we're trying bring life back to the area. think with entertainment license for the ability toe entertain the general public. we get tourists at the square. we're not planning for tourists to get off a cruise ship and make it to the design district as much as they do at the square. we will have to have some entertainment for locals to keep them there. to entertain them. actually create a good vibe for that area. it hasn't been since the building was built in 2018. yes, so outdoor entertainment, outside. you know we're looking to do acoustic bands, light music. i know the previous tenant had outdoor music without a permit.

i'm going through the proper channels to make sure we're a good steward of the neighborhood, commission, the city. yes, that's it. any questions? >> questions. >> just more specifically on the programming you will be doing. >> i mean we're talking maybe dj inside. it's a brand new building. sound engineer was out there. maybe during the day in the summer maybe a dj outside in the courtyard. that is kind of what our thing will be. inside, i mean this building was built in 2019 for hundreds of millions of dollars. the windows are pretty much bullet proof, i wouldn't say bullet proof. he was doing his test, you could barely hear the music outside with the doors closed. so, the programming i haven't gotten into this space at our current space. we had the pokemon christmas party there last year and there

was a dj inside at the square. those are the type of things. hosting that type of party. maybe a sunday brunch, mimosa with a dj. free kind of, we're not looking to be the midway. that's not my game. we're going to be a brewery, restaurant, distillery and place of entertain hadn't. super simple. >> that area i know kind of has sort of a really mix use. how much of it is residential.ht how many@qç neighbors are residential. >> i wouldn't consider the college students -- i mean they're the residents. they're there part time. there is no full time within two blocks. >> okay they're not sleeping there. >> no, they sleep on the other side of hooper. on the cca campus. they're in dorms. they're on the other sit side of our courtyard. >> okay. >> like three buildings down. >> i guess you have created

channels for feedback. >> yes, with the ceo or coo. >> i see you had a lost communication with her. >> we had a meeting about a half hour. she wants us there as much as we want to be there. the tenants that are there are 9:00 to 5:00 monday through friday. i pray they come back to work full time. adobe is three days a week now. they're trying to sub lease 150,000 of that 300,000 above me. >> i don't have questions. sounds good. you can have a seat. we will open to public comment and then see where we go fromy@ there. >> no public comment. >> closing public comment. any discussion before we entertain motions ? sounds good to me.

>> yes. >> yes. >> alright. do we have a motion. >> i move approval of with staff recommendations. >> i second. >> president bleiman. >> i. >> commissioner tkaeufrs. >> i. >> commissioner pogue yo. >> i. >> skpheugser schlander. >> i. >> commissioner thomas. >> i. >> all set approved and we can move onto the next permit. >> the next permit is place for entertainment legacy north beach bar at 1326 grant avenue. they have a poe with our office with restricted entertainment hours. the owners went through a planning office to host amplified entertainment indoors until 1:30 a.m. daily. now it's approved they're before you tonight to amend the poe permit with the same hours. they're seeking ability to

expand outdoor daily 2:00 p.m. to 10:00 p.m. since the poe was issued in april 2024 we have reviewed zero complaints about the business. the owners conducted neighborhood outreach and collected signatures of support. all in your file tonight. there is no opposition. here to speak with you tonight are the owners karen and joshua. >> either one. >> so, yes everything she said is accurate. we obviously don't plan on having entertainment seven nights a week until 1:30 a.m. since we're applying thought we would just choose for the

ability to should that opportunity arise for our business. we are, we are only opened past midnight on friday and saturday nights already. we would be well shut down by that time at least five nights of the week. just looking to, we have had some entertainment, acoustic entertainment since obtaining our permit. we have great response and would like to build on that. music is how i know how to build community. i am in the music industry. i work for a music venue. that's what i would like my bar to represent. that's what we're going for here. >> questions. >> no. >> commissioner perez isn't here, i'm sure he would ask you if someone has a complaint what is your plan to respond to them in real time.

>> we certainly would hear them out. and comply if we're being disruptive. >> he asks leading questions. think he's getting to is if you have people who have issues providing your cellphone to them and allowing them to text you during service so you can communicate with them. >> yes. >> it's in our good neighbor policy as well. we like to remind people that. i have had many bars. i find that incredibly effective when neighbors have issues. not getting back toe them at a later time, they go crazy if they can't speak to someone. >> yes. one of us is usually there at night. one of the two of us or both. they would meet us personally. those who can hear us have our numbers already. they have our information from the outreach letters. we know them personally already. >> great.

i don't have further questions. have a seat. we will open this up to public comment. >> no public comment for this item. >> alright. we will close public comment. any motions ? >> i motion to approve with staff recommendations. >> i second. >> president bleiman. >> i. >> commissioner davis. >> i. >> commissioner pogue yo. >> i. >> commissioner slander. >> i. >> commissioner thomas. >> i. >> alright you have been approved. thank you for coming in. we can move onto the last comment tonight. >> permit it includes after entertainment commission located at 233 and this is a issuing bar is serves food and throughout

the pandemic and a long time permit to continue the outdoor programming with the planning department with the patio and under the permit we planned to host indoor and outdoor jazz performances and bands and for patio and expensive outreach by sending a letter to the residential neighbors and sending multiple letters of support and in our file over thirty letters of their application and the port of ongoing use of outdoor patio in opposition and this is internal and external space. at that entertainment commission and not entirely shower who is there but the other thans have shawn. >> they're all here.

>> great. thank you. commissioners we have a slide show we're going to put on. >> okay. >> um, thank you, commissioners i'm one of the other thans and in addition to the case operated west bureaucrat i remember as a entrepreneur and long time

mission resident lived a block from the at the same time with my had lose and i'm familiar with the bar and restaurant street in san francisco and overwhelming and operating businesses for nearly two decades and working in them and involved in the industry small businesses have surfing on the street things had tough on autonomy and many others included a big part of success was by the permit with the separated program and expensive two and a half years in the space happy to be here and this entertainment commission will help us to intrench ourselves in the community. >> we're starting to see

glifrmz of this on the block and worked to be good neighbors and having invitation and hired a sound engineer to salute the sound system and made improvements. um, we voluntary opted not no push for hours of operation a good sign for the neighbors and modified this not to be bus trust and we had discussions and story telling to achieve the building. i know you're supporters of small business and helping the city this permit will allow us to have the orientation for san francisco and our stretch of mission street where local business is struggling we want to or invest in the city especially with the enskachlts

been a anchor for businesses. thank you. >> questions? >> only question is um, will the residents around have your information in case there is some points. >> they already do. >> they already do? >> thank you. >> where is the chips. >> (unintelligible). >> really yeah they want to see you, you was here and cameron came up and spoke and said do only chips. >> we have one of the favorite bars in the city and with the pandemic ordering up and coming. >> (multiple voices.) >> the home delivers in julian's i'll continue to do my best to keep you in business and

no questions. >> none from me. >> complete streets what a public comment brings us. >> no? >> okay. no public comment on this item. >> closed. >> motions. >> love to make a motion to accept that recommendation with the staff recommendation. >> i second. >> president bleiman, aye. >> commissioner davis an enthusiastic, aye. >> commissioner poggio, aye. >> commissioner schlander and commissioner thomas, aye. >> been approved. there was not a single public comment tonight i'm going to go buy a lottery ticket. >> i love public comment but that is something you that's a

good idea and the agenda item is the commissioners questions or comments you happy holidays everyone. >> i have a helping with the toy drive so you guys are invited 2 to 6. >> when. >> this saturday. >> saturday. >> 12, 7 or 2 to 7 and we have about 7 thousand toys come and get them you a pleasant toy drive starting friday an december 22nd from the fire department. >> we used to buy the toys at the bar and sell them at cost so they didn't have to go out and get a toy we were like buy one of these and that really is easy- >> (multiple voices).

>> farther for the toys. >> i didn't mark 2 up not all alone presumption of evidence had to eat and my rehearsal starts tomorrow for the rehearsal so pray for me a lot. >> you'll be letting us know when. >> there is 57 shows a let me know if you need volunteers. >> we might yeah. >> if you pass a background check. >> (laughter.) >> so also have no block parties called glow glow part sf kickoffs it starts this weekend next friday on front street should be spectacular i'm sure they've investing in a lot of hot drinks and couple of thousand people down there i'm

sure. >> friday the 13. >> all right. any public comment on oh, i spoke two soon any public comment on our final agenda item? >> no public comment. >> closed (gavel) we can adjourn this meeting at 6:11 p.m.

>> bring up person that [laughter]. for me it was we had neighbors growing up that were fold my dad he is raising me wrong for having me pursue the things that are not traditionally female roles. and i think the biggest barrier to anyone in general is when you have cultural norms that make you feel like you can't do something that make you doubt yourself and make you feel you should not be there i don't belong. those other big efbarriers i think that is the thing to focus on the most is belong everyone should belong here.

[music] >> wishing we trained women grow in production. and recording arts and so we have everything from girls night classes for middle and high school girls. we have certification academy program. that would be women gender [inaudible] adid you tell us. progress in the internship frm program where they are working in the studios. they are helping to mentor the youth in the youth programs and the job place am component. most of the time we hire interns instructors in our programs and engineer in our studios here. we have conferences we do all overnight country and we have

concerts that we feature bay area women and gender artists. [music] [music] >> an education forward organization. and so advocacy organization. dedicated to closing the gender gap and the audio and production industries. >> started out of the lead answer, why is there a critical gender gap in this industry that started at city college. why are there so few in this

class i was ashamed i did not have the answer being a feminist. why have i never thought of this i have been in the industry for decades and why have i accept today of all people. it was out of that and unraffling it. actually started the infernship last fall and just fell in love with all the things about women's oshg mission because we are diverse and so many aspects of audio i did not know and i feel like eyes opened up and i gained a lot of confidence in myself and other fells and queer people in the industry i felt there was more connection and community. ironically my time in the industry is all pretty good. i think what happened is i was raised by a father who is an engineer. i was comfortable being strounlded by men all the time in his lab i was used to technology. when i got in industry my mentors were men and i saw i had a unique importance that got mow in the place i could be fluent and navigate something difficult and it was the norm for me. what if it was not woman was createed provide it for everybody. have this environment you are surrounded by technology and people that are going to support you and get you in this industry in a good way. i have been interested in audio i was never trained in music took piano when i was a kid. i never pursued it because not a lot of women doing that. and my family is not musically inclined. when i want to davis the first time i took a music class there were few females in the class.

like a rodey for my dayed was load you will the mixers and monitors and the giant speakers and gigs and help run out the cables and take things down and set up mics i did all of that growing up and never occurred to mow that that was a field they could at all. and then one i could pursue i didn't nobody else was doing temperature my dad and then i go with him to studios and see -- the men in the studio. dj for 5 years now and comments you get like wow you are a girl dj that is crazy. that is wild. and i have great moments where it does not happen. and they treat me like easy. telling mow what to do they correct mow in ways that make me

feel less i sprjs the opposite and i notice hand's on like you don't know what you are doing rather than asking me. not consistent times it happens. it is like when i talk to other females they are like say the same things it is like funny i know that nice men don't experience tht main thing triggers me when i experience different treatment and that happens a lot in the audio world. industry is changing slowly. there is still that issue making the places that are places belonging for everybody. i don't think so. having a studio where it is not all run by white men like most studios. the studios are only in the word built and run by women.

it has been super normalize thered are opportunity for girls and nonbinary people. you go in school and middle and high schoolers know that this is a field. this is a thing there are many jobs you can have in this field. some producing pod casts to setting up live shows. there are so many things you can do >> wee go in and teach the audio skills and give them equipment. i pads and then teach them how to make music and they get to come in here and will getting the tools to people who don't have t. that is really important to me. that's why i was like wow. i want to be there for other fell and queer people who don't have the opportunity and also to be a mentor for them to really push them to experiment and not going to break it. does not matter if it sounds bad that is the point to try it.

i think it is the goal to see confidence what they are doing and passionate and asking for hymn and excite body learning and excited about making music and it changed my life to realize i'm callented in the field i can make music without being trained to it it is amazing to be able to be part of that process and -- ushering women to the field. we can entirely transform how -- the technology part of what you hear every day. we can put xhg something in women's points of view in this every time. it affects the store and he messaging. think our best example is how we transformed an entire city. place that major artists on tour one of the men looks likeip

don't get it there are woman every where i go and the person was like you are in san francisco. you like oh , you are right it is here. most venues have graduates we are grateful to the city for that reason because than i supported us at the beginning. following your curiosity and interest and don't let anybody get in the way what is presented to you, go for t. no matter what! we are here for a reason. find what it is. don't let somebody else tell you what it is. you are the oldsmobile one that have been can know when you are supposed to do. go do it.

>> san francisco has always been very diverse, very progressive and not only open in other ways but music as well. musicians always want to try to find something new to play and if they are thinking about playing something new or different. i'm the product of the san francisco schools. i started when i was 10. i

joined the band and that was the most interesting instrument to play. and you have to be able to put yourselves in different situations. that's what made me better. if you do with two or three ingredients, that makes it pretty boring. most people know me for playing with carlos santana, touring the world all over the place. phenomenal place with music and also being around him you have a lot of fun and learning a lot about music and things beyond music too. this place is history, i have been here many many times like any 70s and seen some really incredible groups and that is being here a number of times is

kind of a full circle moment. it's really something that we cherish when we play is getting the energy back and forth with the audience and kind of a symbiotic thing. playing for the home crowd and your family is really a meaningful thing to be and just a fun place to be in. a lot of great memories seeing so many groups here over the (music).

>> i started the o was with a financing and had a business partner all ended up wanting to start the business and retire and i did was very important to me so i bought them oust and two weeks later the pandemic h-4 one of the moments i thought to myself we have to have the worse business in a lifetime or the best. >> we created the oasis out of a need basically so other people bars and turning them into a

space and when the last place we were performing wasn't used turned those buildings into condos so we decided to have a space. >> what the pandemic did for us is made us on of that we felt we had to do this immediately and created this. >> (unintelligible). >> where we would offer food delivery services with a curbside professionalism live music to bring spectacular to lives we are going through and as well as employ on the caterers and the performers and drivers very for that i think also for everyone to do

something. we had ordinary on the roof and life performances and with a restaurant to support the system where we are and even with that had terribly initiative and hundreds of thousands of dollars in debt had to pay our rent we decided to have an old-fashioned one we created club hours where you can watch to online and or be on the phone and raised over one quarter of a million dollar that of incredible and something that northbound thought we could do. >> we got ourselves back and made me realize how for that people will show up if i was

blown away but also had the courage but the commitment now i can't let anyone down i have to make the space serviceable so while this is a full process business it became muc more about a space that was used by the community. and it became less about starting up a business and more about the heart of what we're doing. this building used to be a- and one of the first one we started working on had we came out what a mural to wrap the building and took a while but able to raise the money and pay 5 artists to make a design around many this to represent what is happening on the side and also important this is who we are this is us

putting it out there because satisfies other people we don't realize how much we affect the community around there when he i want to put that out there and show up and show ourselves outside of those walls more fabulous. and inspires other people to be more fabulous and everyone want to be more fabulous and less hatred and hostility and that is how we change the

[trolley bells] >> where the heck are we? >> also, when the heck where r we? >> who cares, we are here. >> we are here union square in the city of saint francis; what do we do first? >> let's go shopping. >> who is paying? no! [music] >> my gosh, we have so many present isn't this wonderful >> yeah. >> let's take these to saint francis. >> welcome to saint francis, can i take your bag? >> we have lots of shopping for you. thank you so much. >> that's for you. thank you very much.

what a awe inspiring view! >> wait mr. scrouge. eme i'm getting hungry again. come on, wake up. wake up. get your wallet out. come on. >> i have already eaton. >> my gosh, there is so much amazing food on this menu. i want to get everything. >> yeah. >> guess [indiscernible] >> alright. >> let's get it all! >> yeah! >> look at the-- hurry hurry!

>> see you. >> this holiday season, shop and dine in union square! and don't miss the world premier of, a why [♪♪] fisherman's wharf, this is a working wharf and it's part of the beauty of the san francisco area. >> before the restaurant, before the t-shirt shops. >> at first the fishermen would go out and do the harvesting. they process the crab. >> it really is industrial. it is fish processors. >> it's a working, living,

breathing place. and it's a great place to visit and there's a lot of history. >> i'm a third generation italian fisherman. we're one of the oldest fishing families at fishermen's wharf. my family's been working here since 1908. my boat's called the lovely martha. sport fishing means when you come out and catch your own fish on the boat. commercial fishermen come out, catch fish, it gets processed and they sell it to a store. they're selling crab off the boat. there's nothing more fresh than a crab. our crab are sweeter and better tasting. the meat is firmer. >> more crab. >> we love crab. we love the people out on the boats. they're awesome. >> what a good meal tonight. >> we just barely got down here in time. we would have come earlier if we knew how much fun it was. >> this is the place to get

crab if you're looking for it. >> some of these boats have salmon permits. so every boat kind of does a different thing. you can come down here and have wild caught salmon that was just caught that morning or the night before and there's nothing fresher than that. >> that's the whole thing of coming out on a party boat. you can catch your own crab, lock cod, halibut, salmon, you can't get that kind of fish. >> now the consumer can just buy here if they want to and take it home which is great. or they can buy it here and take it to one of the restaurants and they can have a glass of wine and enjoy the crab we just brought in for them. >> come on over. it's great. nice and beautiful here in san francisco and the port. definitely come. >> our fishermen are super excited. it's great to have the public come down here and interact. >> it's a whole experience for the family, where they bring the kids and interact and say wow, the crab's alive.

it's going to claw me and everything. >> they really get excited they're coming down here and posting their recipes or pictures of the food. or their kids picking up the crab. they're making a whole experience out of it. >> it is going to give the locals a part of san francisco that was taken away from them. >> now i have a reason to come back. >> i had a guy the other day come and say he hasn't been down to fisherman's wharf in 10 years. he said i'm going to come down here every weekend. i forgot >> the