this is "nightline." >> tonight, massacre on campus. >> i don't know how to feel about this, it's so scary. >> a young man goes on a shooting rampage, killing at least ten people and wounding at least seven more, at oregon's umpqua community college. new details demergeemerging about the attack. he married kim and kanye on "keeping up with the kardashians." the this celebrity pastor is known as much for his friends as wild sermons. >> i got a plan! >> reporter: why he and his wife are bringing a younger, cooler crowd to church. meet melania trump. with racy photos and qvc lines she's not the average political wife. then again, donald trump isn't the average presidential candidate. now the potential first lady is

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two more ways to good evening. thank you for joining us.

our first headline tonight is one we bring you with heavy hearts. another school shooting. 45th in america so far this year. this time in oregon where a male student at umpqua community college went on a killing spree today sending teachers, students running for their lives as panic spread across campus. abc's neal karlinsky is there. >> i don't -- i don't know how to feel about this right now. it's so scary. >> we've got multiple gunshot wounds, we're going to need multiple ambulances on scene. >> reporter: an oregon community is reeling in shock, disbelief, after a gunman went on a shooting rampage this morning at a community college. >> i just saw panic on everyone's faces. everybody had the same idea, that was just to get as far away as we could. >> this is considered a mass casualty -- >> reporter: the sheriff making a bold move not to name the young gunman. >> i will not name the shooter. i will not give him the credit he probably sought prior to this

horrific and cowardly act. >> reporter: this yet another mass shooting on yet another campus. the gunman confirmed to be 26-year-old chris harper mercer, reportedly shot and killed by police. earlier today the injured rushed to the hospital. at least ten confirmed fatalities. the nightmare started just after 10:30 a.m. frantic calls came in from the rural oregon campus. >> active shooter at ucc 1140 umpqua college road. >> reporter: within minutes students at umpqua community college were tweeting their terror. oh my god there's someone shooting on campus. students running everywhere. holy god. >> we were hiding in a small space in a small hallway between room 16 of the science building -- >> 1174, medical aide. this is for an active shooter at ucc. >> reporter: police and dozens of emergency vehicles descended on campus even as the shooter continued to fire. >> somebody is outside one of the doors shooting through the door. there is a female in the

we do have one female that has been shot at this time. >> i heard screaming after that first gunshot. and then i looked out and i saw the people running. and i said to the teacher, we need to get out of here right now. then we heard the second and third gunshots. >> reporter: officers tracked down the shooter and exchanged gunfire minutes after the first call came in. >> cowed 4, suspect is down. >> reporter: it's over. >> we have confirmation that the shooter is deceased. >> reporter: the surviving students visibly shaken, walked out with hands raised, screened and checked by waiting officers. >> our number one priority right now is to make sure that the scene is secure and the victims are treated and making sure that there are no additional threats. >> reporter: police and k-9 units scoured the campus where sources say four firearms were recovered, threepy pistols and one ar-type rifle. >> tactical teams and bomb squads have cleared all the buildings on cam put.

are park the in the parking lots to clear those as well. >> reporter: the wounded were taken to two different hospitals. one of them confirming that they were treating three patients between the ages of 18 and 34. student daykaylene holmes survived unscathed. >> the labor aide got a phone call, said there was an active shooter on campus. >> reporter: she described a harrowing day. these texts exchanged with her mother, every parent's nightmare buzzing in her pocket. to let you know there's an active shooter on campus. i'm in the chem lab so i think i'm safe. love you. her mother texting pack, i love you. stay down. >> must be terrifying. >> it was. it was -- it was horrifying. and being locked in there and not knowing if my friends were okay, i of course was bawling my eyes out. >> you must be so thankful to be standing here with her right now. >> oh, yeah. >> reporter: many families tonight are not as lucky. >> losing a child is just a

heartache that cannot be fixed. >> reporter: antigun advocate laurie haas knows all too well the agony families suffer. her daughter emily was shot twice in 2007 when a mass shooting at virginia tech killed 32 people. emily survived. >> we need more regulations surrounding who gets access to a firearm, how and when they get access, and the profiles of people who are dangerous. >> reporter: and we may soon learn more about the oregon gunman and his motives. tonight law enforcement sources say they are digging into his background, hinting he may have left messages behind. >> the real key for law enforcement, presuming it's a lone shooter and there's not other devices that might be out there to harm others, it's really pulling together who is this guy? what was the motive? what led him to this school? who was the target? et cetera. >> reporter: tonight the alleged shooter's 14-year-old stepsister

>> my stepdad called my mom and told her. i don't know what happened. he just told me a lot of stuff. that he found out -- he couldn't speak on the phone. he was really nervous. >> reporter: former neighbors of the alleged shooter coming forward as well. >> unfortunately, it's shocking and it's sad to hear something of that nature, but also, you never know who your neighbors are. >> reporter: there have been 45 shootings at schools this year, according to everytown, an antigun violence organization. tonight, president obama addressed the nation, making the point loud and clear, shootings like this have become far too frequent. >> somehow, this has become routine. the reporting is routine. my response here at this podium ends up being routine. the conversation in the aftermath of it -- we've become numb to this.

>> reporter: he implored the media and the public to compare the numbers. 18 deaths caused by terrorism in 2014, compared to more than 8,500 deaths caused by gun violence so far this year. in fact, another school shooting happened just yesterday at a high school in south dakota. >> going to head to harrisburg high school for that active shooter. >> reporter: luckily the assistant principal tackled the teen shooter who was taken into custody and no students were hurt. unfortunately the situation in oregon would not have the same ending. >> in the coming days we'll learn about the victims. young men and women who were studying and learning and working hard with their eyes set on the future, their dreams on what they could make of their lives. and america will wrap everyone who's grieving with our prayers and our love. >> we're not going to let this tear us apart. >> reporter: tonight this community is struggling to

taken today so mercilessly. >> we will remember and honor those lost here today. and in this way, they will live forever. >> reporter: for "nightline," i'm neal karlinsky in roseburg, oregon. >> our thoughts and prayers with umpqua community college and all those who lost loved ones and those who were injured. he's not your typical pastor. kim, kanye, babier and the crowd. his congregation isn't typical. why he's turning church into a star-studded party. with donald trump still leading in the polls the mysterious melania. trump is breaking her silence. i miss out on life's little moments. so i talked to my doctor and he prescribed latuda. there are many forms of depression. latuda is fda approved to treat bipolar depression, which is different from other types of depression.

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the pastor you're about to meet is so dedicated to his congregation he'll spread the gospel any way he can. even if it's unorthodox. a little help from famous friends and a glamorous wife. my "nightline" coanchor juju chang saw how the creative approach works to bring in worshippers for our series "face "faith matters." >> reporter: the wedding made in to be load heaven. coupleny and kanye tying the knot in an extravagant italian ceremony. televised thanks to "keeping up with the kardashians." nobody expected the pastor uniting them, tucked behind the pride and groom, to steal the spotlight. >> all of a sudden reporters are showing up, everyone wants an interview. why is anyone even focused on

>> reporter: maybe it's his resemblance to leonardo dicaprio. >> pastor rich wilkinson jr., aka the lord's leo. he's pretty. >> a lot of people think, a man of god shouldn't hang out with he'd donism or hip-hop, profanity profanity. do those things collide? >> we have to understand that you don't have to approve of someone or even agree with someone always to accept them. jesus, the greatest criticism of him is that he was a friend of sinners, a guest of sinners. >> reporter: justin bieber is his pal. >> you're like a celebrity magnet. >> i feel like a lot of people get these terms like celebrity pastor. i think we're the opposite of that. there's people in my church no one's ever going to talk about. >> reporter: whether he likes the term it hasn't hurt. >> i love my life. >> reporter: rich and his wife dawn cherre, also a preacher, have a new reality show. >> we're a team in everything we do.

>> reporter: "rich in faith" premiering on the oxygen channel. and a book deal. >> reality tv is the language of the cull doctor. curse the darkness or light a candle. >> i don't want any kreamer. >> you don't? >> how many years have i spent with you now? >> can i get criticized for that? absolutely. but for me i want to use every tool we possibly can in our culture to promote fade. >> this is it, man. >> reporter: don't let his at that time tatted up hipster look fool you. this pastor is legit. >> i've got a plan, ire got burn -- >> reporter: a fourth-generation pen costal preacher. even though his sermons feel more like rock concerts. it's less fire and brimstone and more modern-day straight talk. >> you don't know what a side piece is let me read it for you. >> reporter: issues like sex -- >> a girl on the side, a girl you call up at 2:00 a.m. and she knows what's up. >> reporter: and marriage. >> husbands, love your wives just as christ loved the church.

>> reporter: gay or straight, pro-choice or pro-life, he says he wants to make going to church cool. >> we're all front row people, filling in seats. >> reporter: he's on a mission to get millennials in the door and sell them on the holy spirit. >> the vast majority of young people are having premarital sex. >> sure. >> is our culture in conflict with morality? >> i believe the message of jesus goes deeper than morality. if we're not careful we reduce the message to behavior modification. when i think it's about heart transformation. >> reporter: rich is perhaps just the latest in a wave of preachers creatively marketing their brand to help spread the gospel. >> the bible says that we have an adversary called the devil. >> reporter: using methods from sublime to ridiculous, from bull riding pastors to mixed martial arts ministers. all in an effort to get people in the pews. >> there were outlandish tactics. >> oh my gosh. you're killing me. >> swal heing a goldfish?

>> how do you find this stuff? is this really all out there? >> did you get yourself stunned by a stun gun? >> it was more of a zapper. >> our goal is you don't just come today, hopefully you come back next week. >> reporter: his tactics are more sophisticated these days but word of these charismatic preachers is spreading. rich and dawn are opening a new bigger church called vous in the heart of hipster miami. >> this is cool. >> i love it. >> vous church. >> reporter: we're with rich and dawn as they set up the new digs the day before the first sunday sermon. >> paint a picture, what will the stage look like tomorrow? >> tomorrow there's going to be a whole bunch of singers up there, we'll have screens, lighting. i mean, i don't know, i think it's -- hopefully it looks like a normal -- you've been to concerts. i think we're trying to make church feel a little more normal for a person. >> reporter: they're expecting over 600. the goal is simple, no judgments, just acceptance. >> when you get attacked by

christianity is not correct or your christianity doesn't live up to my ideals, how do you deal with that? >> i'm not as concerned about the critics. i know they'll come. >> personally if we're being honest, that stuff hurts your feelings because if i'm being honest i do want people to like me, you know? at the same time, i don't know if that's really what god's called me to, that everyone's going to like me. >> reporter: he says he shies away from revealing his stance on divisive, hot-button issued like gay marriage or abortion because he doesn't want to drive people away if you had a congregant who came to you and said, will you marry me, i've been faith to feel my gay lover, we've built this home, would you marry us? >> i'd for sure have a conversation with them first. i think what troubles me a little bit is that you're either on one side or the other and as soon as you choose a side it's like -- >> you're attacked by the other. >> you're attacked by the other. >> reporter: kickoff sunday. people lining up to hear pastor rich preach. most of these people don't look

but that's exactly what rich is hoping for. it's showtime. >> you guys ready? >> yeah. >> let's do it. >> come on, if you believe, why don't you go ahead and give jesus a big round of applause. >> reporter: he used his humor as well as urban slang. >> i got pumped. oh, got my bible back. i flip the out, started celebrating. >> reporter: his stories and his style perhaps uniquely poised to reach this hipster generation. >> i want to tell you, your value is not determined by this world. your value is determined by god's word. god says you are more. god says i've got a plan for you. god says there's purpose inside of you. you're valuable. >> i'm not some great theologian, floss tear fer. pastoring is about shepherding, helping people on the journey. >> it's all about relationship with the father. it is amazing grace. come on, if you believe it, shout and praise his house. >> reporter: juju chang in miami, florida for "nightline."

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tapally tonight, melania trump is certainly a famous face. behind the beauty, not many know how she really feels about, well, anything. that's all about to change as donald trump comes ever closer to the republican presidential nomination. she'd be the first first lady ever to have posed naked on the

cover of "gq." never before has a first lady had her own skin care line. melana trump does. she hawks her timepieces and fashion jewelry on qvc. >> which one is my real one? >> reporter: that iceberg is a replica of her diamond engagement ring from trump. as donald made say, it's yuge. like her billionaire husband she's an entrepreneur. together a power couple like none other ever to seek the white house. but on the campaign trail, melania trump is mostly a silent partner. >> i think she's far more comfortable in the support role. >> reporter: she has spoken not a word. until now. on newsstands friday a "people" magazine exclusive. "at home with the trumps." her first interview this campaign season. as early as 2011, she spoke with joy behar about trump's presidential ambitions. >> he still didn't make a decision. and he's very passionate about the country. you know, it's a big mess.

the country's in a big mess.