>> now that i have wen i have one product that does it all. i'm so happy. >> it's really great, and your hair is gonna be the best it's ever been. really just using it once and you'll see the difference immediately. >> shampoos that lather use sulfates and detergents that strip your hair of natural oils, causing dryness, friziness, dullness, and color-fade, but wen uses a perfect blend of herbs and natural ingredients, that gently cleanse and moisturize your hair and scalp, while leaving the natural oils, leaving your hair with more sheen, moisture, manageability, and better color retention. join thousands of satisfied wen users who have transformed their hair after just one use. so if your hair is dry, frizzy, dull, oily, limp, or out of control, the problem might not be your hair, it just might be your shampoo. with wen you can see and feel the difference after just one use. you've heard about wen cleansing conditioners in celebrity living, instyle, lucky, and oprah magazine, and people magazine called it a must-have.

>> my hair has never looked better. >> i have no bad-hair days now with using wen. >> i love the way my hair feels. i love the way my hair smells. it's great. >> on today's show, you'll meet the man who is redefiningaircare in hollywood, wen's inventor, internationally renown celebrity stylist, chaz dean, whose exclusive hair retreat has been a hot-spot for the hottest stars for 20 years, along with your host, who credits chaz himself for saving her hair, emmy-nominated tress and former president of the screen actors guild, melissa gilbert. and stay tuned for an incredible offer, available only through this program. so if you're ready to make a change in your hair, say goodbye to ordinary shampoo, and say hello to beautiful, soft, shining, controllable hair with the wen healthy haircare system. >> we do a lot to try and make our hair look great. we cut, we color, we style, we curl, we straighten, and we use

tons of product. just think of everything you did to your hair this morning just to start your day. joining me today is one of hollywood's top hair stylists and colorists, chaz dean, who says that we've all been washing our hair the wrong way. we got together to talk about what he says is the right way to do it, with his incredible wen healthy haircare system. now, chaz, when i first met you, you told me that i had to stop lathering my hair with regular shampoo every day, and i gotta tell you, i thought that was a little bit crazy. >> i've heard that. >> i'm sure you have. >> many times. >> yes, and i'm sure you've also heard the word "revolutionary." >> because wen is revolutionary. it really is. >> it's a whole new way to cleanse your hair. but before we talk about wen, what exactly is wrong with ordinary shampoo? what's so bad about it? >> everything. anything that lathers is going to strip and rob your hair and

your scalp of its natural, essential oils, leaving it dry, frizzy, fly-away, scalp issues, color loss. there's not one benefit in shampooing other than the cleansing. so if you can get it clean without stripping and robbing, wouldn't you? >> yes, yes, absolutely. so basally what you're saying is that using regular shampoo on your hair is like using laundry detergent on your hair. >> exactly. and what happens when you use laundry detergent to wash your clothes? the fabrics break down and fall apart. you hair's doing the same thing. it's harsh detergents that are stripping your hair, robbing your hair, and it's becoming finer, thinner, and weaker. so it's not you, it's what you've been doing to your hair. >> all right, so what makes wen different? what is the secret? what's in wen? >> it's not what's in wen necessarily, it's what's not in wen that makes it so different. there's no surfactants, there's no detergents, there's no sodium lauryl sulfate, which are the damaging, drying, stripping elements found in shampoos. >> all right, so what is in wen? what did you put in-- >> what's in wen is a perfect balance of herbs and natural

oils and ingredients that actually nurture the hair, and replenish the hair. so it doesn't lather. it's not going to lather. it's rich, it's creamy, it's like nurturing your scalp every time you cleanse your hair. >> so, wen cleansing conditioner replaces shampoo? >> not only does it replace your shampoo, it replaces shampoo, conditioner, deep-conditioner, detangler, and leave-in conditioner. >> five products in one. >> yeah, and your hair looks how? >> oh, well, if i do say so myself. >> i love wen. i'm completely sold on this product. it's completely changed my hair from being dry and frizzy and unmanageable. now i can just air-dry, and it looks like this. >> so much softer and shinier and i can touch it. it still keeps the volume and the fullness throughout. >> i love playing with my hair now because it does stuff it didn't do before. >> no matter what type of hair-- no matter what you've heard about what you should be using for your hair, try this 'cause this works. >> now using wen, i only use one

product. i use it to shampoo, condition, everything. i even use it to shave. >> my husband can not stop touching my hair ever since i started using these products. it's absolutely amazing. >> the easiest way to tell you what the wen healthy haircare system can do for your hair is to simply show you. so chaz agreed to give us some demonstrations of how wen works on many different types of hair. all right, chaz, you're gonna tell us ellen's story, but before you do, i want you to see what ellen looked like when she came in this morning, after washing her hair just one time with a popular brand of shampoo. look at that. >> look how flat and dull and lifeless and frizzy it looks. and that's one time with shampoo, and now look at her after shot with cleansing with the wen sweet almont mint cleansing conditioner. just one time, it's absolutely incredible. look at the difference in the shine, the richness, her color. that's one time. one time with shampoo, and one time with the wen, and that big of a difference. ellen, first of all, you do need

to know, she used to be bleach-blond, long, bleach-blond hair. >> really? >> yes, yes. >> i like the red. >> well, that's the first thing i asked her, "would you go red?" and immediately she said yes. now, what's the next question when you go from bleach-blond to red? color fadage. >> oh, yeah, definitely. >> does your color fade? >> no, it doesn't. >> doesn't fade. she's one of our models that we use all the time. keep her color on a regular basis, but her fade is just so minimal, and you know how reds fade like crazy. >> yes, they do. yes, they do. being one, i know. so, it's great for every hair type. >> every hair type-- fine hair, coarse hair, medium, curly, ethnic, wavy, african-american hair. the sweet almond mint was the first one i came out with, and i wanted it to be a crossover product for everyone across the board. i didn't want anyone left out, so i tested on every single hair type, and it's incredible. it really changes the way you feel about your hair. >> the first time i realized that my hair was in bad shape was when i started doing how do

i look? and the hairdresser that they brought on for me was hector, and he said, "no, no, no, i don't--no, this is not good." so the following day he brought in a bottle of wen. he said, "this is all you need to use," and of course i didn't understand, because i was like, "well, is there a conditioner that comes with this?" and then when i first tried it i was like, "where's all the bubbles?" but he explained you just massage it into your scalp, and you run it through to the very ends, and then you leave it while you have the rest of your shower. now, that first day i was like, "oh, my god, look at this." it felt silky and shiny, and it just felt just like it used to when i was younger, and as soon as i started to use the product my hair started to recover and get to be much more beautiful and shiny. then people started to email in. you know, "what do you use on your hair? where do you get it cut?" and you can actually almost probably tell exactly when i started to use the product if you look back over the 100 episodes that we shot.

really, just using it once and you'll see the difference immediately. >> we'll be right back with more incredible hair befores and afters. but now, here's how you can stop using your old shampoo, and get touchable, softer, shinier, healthier, more manageable, beautiful hair with the wen healthy haircare system. >> now there's something completely new in haircare. introducing the wen healthy haircare system by chaz dean, the favorite haircare of top, hollywood celebrities. >> now that i have wen, i have one product that does it all. i'm so happy. >> ordinary shampoos lather, using sulfates and detergents that strip the hair of natural oils, 'causing dryness, friziness, dullness, and color-fade, but wen gently cleanses and moisturizes your hair and scalp, while leaving in the natural oils, using a perfect blend of herbs and natural ingredients, adding sheen, manageability,

and body to your hair, while significantly retaining your hair color. it's revolutionary haircare that takes the place of shampoo, conditioner, deep-conditioner, detangler, and leave-in conditioner, all in one, saving you time and money. based on a three-week study, 90% of participants agree that by using the wen cleansing conditioner, their hair was shinier, less frizzy, and had more bounce and body. and wen has been clinically proven to significantly retain color better than a leading shampoo on the market. >> this is the best my hair has ever looked. >> i will never shampoo again. >> you can see how healthy my hair looks. >> so if you're ready to make a change in your hair, say goodbye to ordinary shampoo, and say hello to beautiful, soft, shining, controllable hair, with the wen healthy haircare system. you'll start with the 30-day supply of wen sweet almond mint cleansing conditioner, perfect for all hair types. you'll also receive the wen styling cream, for extra control over your hair style. finally, you'll get the remoist

intensive hair repair mask, a concentrated treatment to hydrate, soothe, and smooth dry, damaged, or chemically-treated hair. you could pay $500 or more in a salon for similar treatments, but you won't pay hundreds of dollars for wen. through this special introductory offer, the entire wen healthy haircare system is available directly to you for the special low price of only $49.95, but for a limited time, chaz is teaming up with guthy-renker to give you the ultimate insider price reduction. call right now and you can get the complete wen healthy haircare system, all three products, not for $49.95, not even for 39.95, but for the unbelievable price of just 29.95. and it gets even better. be among the first 500 callers and you'll receive two special free gifts--wen texture balm, an easy rub-on balm to add texture and definition to short or long hair, and this specially-designed,

hand-finished, saw-cut, wide-tooth shower comb, to evenly distribute wen cleansing conditioner through your hair. the two gifts alone are valued at almt $30, but you get the free gifts and the complete haircare system, a total value of over $90 for just 29.95. and with our 60-day shine to the last pump money-back guarantee from trusted guthy- renker, you can try wen for two whole months if you don't see and feel the difference in you hair, just send it back for a full refund, even if the bottles are empty, but keep the two free gifts as our way of saying thanks, just for trying wen. so call now. wen, it's all about the hair. >> what i love about wen cleansing conditioner is that it's just so simple to use. chaz, tell them how simple it is. truly. >> it is so simple. if you can use shampoo and wash your hair, you can cleanse with wen, except you're gonna receive so many more benefits.

get in the shower, rinse your hair out thoroughly and completely with water, apply it to your scalp, massage vigorously for a minute or two, leave it on the duration of your shower, at the end of your shower rinse it out thoroughly and completely, and put in about a dime or quarter size back into soaking wet hair as a leave-in conditioner, and that's it. so it's your complete shower time. beginning, the first thing you put on, and the last thing you rinse before getting out. the more you use, the better the results. the longer you leave it on, the better the results. >> growing up as an asian woman, it was a real struggle a lot of times dealing with my hair. asian hair, as beautiful and as shiny as it is, it can be very coarse, and very unyielding. so what wen products did for me is that my hair became softer and more manageable and more flexible, and that's really important, especially being an actress, to have flexibility with my hair. i am so happy with my hair now. i love the way it feels, i love

the way it smells, my husband loves the way it feels and smells, and it's really important to walk out your house feeling good about your hair. it makes you just a happier person, i think. >> for me, why wen versus shampoo is because ultimately the shampoo would dry my hair out, and take all the natural oils out that i'd then have to replenish by using conditioner, then the conditioner would kind of weigh it down, then i'd use product to volumize it, or to give some kind of curl to it, that would really dry it out, and then i'd use stuff to make it all oily and shiny and sheens 'cause it was dry, and it was way too many things in it. ultimately it just ended up depleting my hair. and now with wen it's like some crazy, fabulous, multi-purpose thing. i can use it as a leave-in conditioner, and the product. and it's done nothing but make my hair more supple and beautiful, and healthy-feeling, and i love it. >> i noticed the results immediately. my hair was more beautiful, mo shiny, more volumous. it was really incredible. >> using wen makes your hair

how it's supposed to be. i just feel like it's brought it back to its natural state. >> it was shinier and bouncier and fuller. it was beautiful. i loved it. it was great. >> i really didn't think my hair could look this good as it does now after using this product. and i didn't expect the kind of comment that i was getting from people. they would look at me, and the first thing they would say is, "your hair looks great." >> what happens when you give up your traditional shampoo, and try wen for 30 days? we asked a group of women to do just that. >> i just saw my before and after difference, and it was just incredible. oh, goodness, gracious me. i mean, the close-up of the hair where you could see fly-aways, and it just looked fried. it just looked horrible. and then once i looked at the close shot of the after, after three weeks using the product, it was just like this smooth, satin, silky shine to it. it was just incredible. and the color stayed. 'cause i color my hair,

but i noticed that the color really held, which was impressive to me. >> i walked in. i never realized it, but my hair looked like straw. wow. my hair has definitely suffered the wear and tear from the sun, from continual use of hair dryer electric products. and the after picture, it's smooth, it's shiny, it's so healthy it's amazing. it feels like silk. very silky compared to that straw-like feeling that i had before. it's fantastic. >> i just saw my before and after picture and--night and day. it's a big difference. my hair was so flat and limp. it was very dry and brittle, and now it's soft, and honestly it is really supple to the touch. it has body and oomph and bounce, and it feels so good. thanks, chaz. >> i review hundreds of products per week. people are always dying to get

their products in my hands. wen is a very unique product, and bottom line--it works. it absolutely has the potential to revolutionize the entire haircare industry because it's very simple. one step, one product. you don't need to clutter your bathroom with a million different things. and it really is the thing that works for all hair types, regardless of whether you have curly hair, straight hair, it brings out your hair's natural beauty, and what chaz dean's product, wen, has done for me, is it's made it so that my hair is alive. it moves, it bounces, and it continues to shine. >> look, i know it can be scary to try something new on your hair. i mean, it's your hair. it's part who you are. i'm almost a borderline crazy person about my hair. i had the same colorist and the same stylist for 20 years, and before wen i had been using the same haircare products for

15 years. but trust me, once you use wen, you'll never go back to your old shampoo again, and your hair will never look better. >> now there's something completely new in haircare. introducing the wen healthy haircare system by chaz dean, the favorite haircare of top, hollywood celebrities. >> shampoos and conditioners? so yesterday. you wanna cleanse your hair? you wanna have beautiful hair? you have to try wen. you'll start with the 30-day supply of wen sweet almond mint cleansing conditioner, perfect for all hair types. you'll also receive the wen styling cream, for extra control over your hair style. finally, you'll get the remoist intensive hair repair mask, a concentrated treatment to hydrate, soothe, and smooth dry, damaged, or chemically-treated hair. you could pay $500 or more in a salon for similar treatments, but you won't pay hundreds of dollars for wen. through this special introductory off, the entire

wen healthy haircare system is available directly to you for the special low price of only $49.95, but for a limited time, chaz is teaming up with guthy-renker to give you the ultimate insider price reduction. call right now and you can get the complete wen healthy haircare system, all three products, not for $49.95, not even for 39.95, but for the unbelievable price of just 29.95. and it gets even better. be among the fir 500 callers and you'll receive two special free gifts--wetexture balm, an easy rub-on balm add texture and definition to short or long hair, and this specially-desned, hand-finished, saw-cut, wide-tooth shower comb, to evenly distribute wen cleansing conditioner through your hair. the two gifts alone are valued at almost $30, but you get the free gifts and the complete haircare system, a total value of over $90 for just 29.95. and with our 60-day shine to

the last pump money-back guarantee from trusted guthy- renker, you can try wen for two whole months. if you don't see and feel the difference in you hair, just send it back for a full refund, even if the bottles are empty, but keep the two free gifts as our way of saying thanks, just for trying wen. so call now. wen, it's all about the hair. >> back when i was shooting 90210, which was, like, 100 years ago, chaz was working on the concept for this product, wen, and he introduced us to the concept of not shampooing our hair, and we all thought he was insane at the time, because-- "what? what do you mean don't shampoo your hair?" but we didn't realize that there was a product that was gonna cleanse our hair and condition it at the same time. i used to love to get in the shower, and, like, bubble-up my hair, you know? and have all those bubbles and suds, but i never really knew that they were actually stripping my hair, and damaging my hair, but now that i have wen

i saw the results after i got out of the shower, and as i started tose it a few days in a row, i really saw what giving up the bubbles was doing to my hair. it just was more manageable than it usually is. because with blond hair that is color-treated, let's just say, um, you often can get really dry and frizzy, and, like, dull and lifeless, and my hair is shiny now, and usually you don't see shine on blondes, but i have shiny hair, see? look it. first of all, it smells amazing. it's so rich in emollient feeling, but it's all-natural, so i feel really good about using it on my little girls who have, you know, beautiful long hair, and they're using it now, who, too, i could never comb through their hair. now i'm able to comb through their hair. it's a lot less crying at combing time, so i love using it on my little girls' hair. >> okay, we're gonna talk about alicia's, but before we talk about alicia, let's look at a picture of what her hair looked

like when she came in after first washing her hair one time with popular brand of shampoo just one time. >> look at that--frizzy, fly-away, uncontrollable. look how dry--the color looks different. the color looks dull, flat, look how much richer her color looks. and the amazing rt that you're gonna find out is today on her, the only thing i used was the sweet almond mint cleanser to cleanse her hair, and as a leave-in conditioner. i normally would use a styling cream, but i wanted to show you something mind-blowing, that on ethnic, african-american hair, she does not have a styling product in her hair today. she only today has the sweet almond cleansing conditioner as a leave-in conditioner, and she air-dried with a hooded dryer. >> that's shocking to me. >> feel it. don't be afraid. i mean, squeeze it, touch it. it's so soft. >> here's an example of, you know, when i was disbelieving that it could work on all different types of hair-- on ethnic hairs, on hairs like mine, on thin hair, all different types of heads of hair. we have the exact same product

in our hair. >> yeah, all three of us do. all three of us do, and all three of us have different hair textures. >> but all three of us look great. >> yes, we do, with wen. >> my hair is so fine that i would have to wash it every day because it was easy to mess it up, but since using wen products my hair just feels like it's baby hair again. it's added body to it, but it's given me back 20 years in my hair, i feel, anyway. >> before using this product it looked like i came in here with oily, dirty, dingy, hair, like i hadn't washed my hair, and i had just washed it before that photo. the only way i could style my hair before was to just slick it back, and it would stay like that, no life, and now it's just--i love it. too much bounce, too much volume. and this is what i always wanted to do with my hair. >> i mean, think about it-- every time you shampoo, you're just causing more damage to your hair. this morning you damaged your

hair. think of all the damage you may be causing from years of traditional shampooing. so please stop using ordinary shampoo, and start the wen healthy haircare system right now. >> now there's something completely new in haircare. introducing the wen healthy haircare system by chaz dean the favorite haircare of top, hollywood celebrities. >> it's really great, and your hair is gonna be the best it's ever been. really, just using it once and you'll see the difference immediately. >> ordinary shampoos lather, using sulfates and detergents that strip the hair of natural oils, causing dryness, friziness, dullness, and color-fade, but wen gently cleanses and moisturizes your hair and scalp, while leaving in the natural oils, using a perfect blend of herbs and natural ingredients, adding sheen, manageability, and body to your hair, while significantly retaining your hair color. it's revolutionary haircare that takes the place of

shampoo, condition, deep-conditioner, detangler, and leave-in conditioner, all in one, saving you time and money. based on a three-week study, 90% of participants agree that by using the wen cleansing conditioner, their hair was shinier, less frizzy, and had more bounce and body. and wen has been clinically proven to significantly retain color better than a leading shampoo on the market. >> it's given me so much more volume and bounce, and you can actually see my red highlights now, it's not just dull, black hair. >> after trying wen, i don't think i can ever go back to regular shampoo again. >> i tried it, and i got out thshower and went, "something feels different. my hair feels so silky. it feels good." >> so if you're ready to make a change in your hair, say goodbye to ordinary shampoo, and say hello to beautiful, soft, shining, controllable hair, with the wen healthy haircare system. you'll start with the 30-day supply of wen sweet almond mint cleansing conditioner, perfect for all hair types.

you'll also receive the wen styling cream, for extra control over your hair style. finally, you'll get the remoist intensive hair repair mask, a concentrated treatment to hydrate, soothe, and smooth dry,amaged, or chemically-treated hair. you could pay $500 or more in a salon for similar treatments, but you won't pay hundreds of dollars for wen. through this special introductory offer, the entire wen healthy haircare system is available directly to you for the special low price of only $49.95, but for a limited time, chaz is teaming up with guthy-renker to give you the ultimate insider price reduction. call right now and you can get the complete wen healthy haircare system, all three products, not for $49.95, not even for 39.95, but for the unbelievable price of just 29.95. and smart shoppers can lock in this incredible discount price. each new season, you'll receive a three-month supply of wen for only 29.95 per month,

guaranteed. a convenient service you can cancel at any time. and it gets even better. be among the first 500 callers and you'll receive two special free gifts--wen texture balm, an easy rub-on balm to add texture and definition to short or long hair, and this specially-designed, hand-finished, saw-cut, wide-tooth shower comb, to evenly distribute wen cleansing conditioner throh your hair. the two gifts alone are valued at almost $30, but you get the free gifts and the complete haircare system, a total value of over $90 for just 29.95. and with our 60-day shine to the last pump money-back guarantee from trusted ghy- renker, you can try wen for two whole months. if you don't see and feel the difference in you hair, just send it back for a full refund, even if the bottles are empty, but keep the two free gifts as our way of saying thanks, just for trying wen. so call now. wen, it's all about the hair.

>> i noticed the results immediately. >> just the shine, the manageability, the volume-- it's ten times different. >> my hair absolutely came alive within the first day or two of using this product. >> i will never use anything again besides wen products. >> chaz, thank you for giving me a new head of hair. i love it. ♪ you could be so many people ♪ if you make the grade ♪ what have you done ♪ to make you feel proud ♪ yeah

announcer: a bright future starts with a healthy lifestyle. good nutrition and physical activity are fuel for your child's mind and body atta boy, pinocch. announcer: and the food pyramid will help you find the right balance. just remember, every color, every day. nothing can stop me now. here's an apple. come on, i'll race you home! this calls for a celebration! announcer: a healthy lifestyle can lead to great things for your child. visit mypyramid.gov to learn more. ♪ it's tough out here. the days are long. the nights get lonely. but we have a job to do. we have responsibilities.

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