presented by guthy-renker. would you like to experience dramatically younger-looking skin without a drastic procure? now you can, with the amazing principal secret reclaim. >> watch as fine lines and even deeper wrinkles seem to visibly fade away. skin texture is smoothed and elasticity improved for a more youthful, lifted appearance. >>mazingly, at 42, i feel like my skin is the best it's ever looked in my adult life. >> join over 2 million principal secret customers and reclaim your healthy, beautiful skin. and now it's easier and more affordable than ever, thanks to a special new mited-time offer. >> hello, i'm victoria principal, president and founder of principal secret. many of you have been loyal customers since 1991, and some of you are watching now for the very first time. it has always been our mission at principal secret

to bring you high-end skin care that is easy to use, effective, and affordable. our reclaim system is an amazing value, but something has changed-- not you or me and not our skin care, but the world around us. i don't want to pretend that these aren't difficult times. we all know they are, and we have many situations to take care of. and because, after almost 18 years, i know we at principal secret have an intimate relationship with customers, i'm taking an unprecedented step by lowering the price of the reclaim 30-day system. so sit back and watch our new show. we've taken care of the cost-- we'll take care of your skin-- and that leaves you time to take care of everything else. >> what if you could suddenly look five, ten, fifteen years younger? >> they said, "you look like you're 20." >> if you could reduce the look of wrinkles... >> yes, i'm 60, and i love it! >> reactivate the glow...

>> 38 never looked so good. >> and reclaim the skin of your youth. >> oh, my goodness! >> look at you! >> with principal secret reclaim anything is possible! >> that's your beautiful face! >> i'm in shock. >> cosmetics entrepreneur victoria principal connects with her customers and knows what women just like you need for gorgeous skin. she is a pioneer--one of the first to bring the miracle anti-wrinkle peptide argireline to the united states, creating a nonprescription topical cream to address visible wrinkles and lines. >> we're making, i believe, the best skin care in the world. >> and, today, victoria is rolling out two revolutionary new products that are brand-new and simply genius. the first focuses on your biggest beauty asset-- your eyes. it's a one-stop wonder that brightens, de-puffs, and hydrates the skin around your eyes and visibly reduces deep lines.

>> other skincare lines don't even discuss visible deep lines, but we've proven that we're doing it. >> and the second is a oduct so new, so different, that it's being heralded as a magic wand. >> this is magical. i love this. >> discover the illuminating youth wand. designed to give you brighter, younger-looking skin in--get this--30 seconds! >> it is mind-boggling how quickly it works. >> coming up, tv news journalist catherine crier interviews victoria aut her award-winning skin care. >> the primary breakthrough inside reclaim is an ingredient call argireline. whatoes it do? >> everythg. >> ( laughing ) >> stay with us, because the next few minutes could change the way you look for a lifetime. >> look at you! you're hot and sexy and beautiful! >> hi, i'm catherine crier. before we start, i want you to take a look at some of these photographs.

my guest today, victoria principal, claims that the visible differences you're looking at are the results of a topical skincare system--hers. victoria, welcome. nice to see you. >> thank you. >> now, i want to ask you something. everybody knows you as an actress. what in the world took you into skin care? >> when i was a little girl i was fainated by it. and as a young adult, i had skincare problems, and dermatologists couldn't fix it. they could give me antibiotics, but on i stopped, then i had the problems again. so, eventually i found someone who could help me find a way to address my skincare problems in a more natural form. out of that came three products that i would use, and out of that came my girlfriends borrowing them all the time. girlfriends never borrow skin care--they keep it. >> yes! >> and that's how principal secret began with those three products. >> victoria principal has built her brand on making skin care simple-- three steps, three minutes. >> principal: think about it-- before principal secret, ha y ever heard of

the eps, three minutes, that you could have great sk care that simply, that easily, and that effectively and affoable? >> with principal secret reclaim products, victoria delivers a promise that gets everyone's attention. visible results you can see and feel in 30 days, with independent clinical studies that prove an increase in moisture level, a restoring of skin elasticity, even the visible reduction of wrinkles. >> i could not believe the difference in the look of my skin in these photos. >> oh, my god... >> that's huge. and i thought, "this is really amazing to have this-- just this concrete evidence right in front of me." >> using the claim in a clinical udy, "after just one week, we measured a reduced number of wrinkles at the upper lip area by 38%." >> that's pretty dramatic. >> thas incredible! >> i've just never had such soft, beautiful, clear skin. >> this is the fir time in my lifehere i've been hay with my skin.

>> the most beautiful stars in hollywood say reclaim is their secret to a youthful glow. >> when i'm on a red carpet, when i'm at an event, i feel so wonderful and so confident. >> actressherri sau from t hitv show rescue me says it makes her skin red-carpet ready. >> sometimes they say, "sherri, we're gonna come in close." befo reclaim, i'd beike, "i think i hear my publicist. i gotta go." anno iust like, "hey, come in. do ur wor. comen cler." i'm spreading the word about reclaim becae i love it. >> what are yoproudest of about the reclaim li >> reclaim h bn the mo suessful and fast-selling line that we've ever had in principal secret history. >> why do you think that is? >> i think because of argireline. i think this is the most grou-breaking technology in the last decade. >> wt idoor us? >> it helps relax the facial muscles, acting to free wrinkles from the pull of repeated facial expressions. and that helps to smooth away the visible appearance.

that's extraordinary. ior argireline, there was no real way with a norescription topical cream to address wrinkles and lines and relax facial expressions. >> st of a tical botox i meanis that we're talkg abou >> there's difference between something that's injected and that paralyzes and something that's supplied topically, without a prescription, withoua doctor's psence, a painless way to regain that youthful activity and that beautifulouful look. >> reclaim can work for you, reducing the look of fine lines and wrinkles without the worry of invasive procedures. >> so what you're getting-- and this is what i love-- is you make all of your facial expressions, but when you stop, your skin goesack to thayouthful kind of smoothns. >> instead of doing the drastic medical spa injectibles, that was really the motivation behind me getting the reclaim products--to do whatever i can

that's natural and good for my skin. theho idea of botox to me is really scary. thinking about what it is and needles in your face. >> wbox, it onlyarge certain parts of the face, where with reclaim, you can use it all over your face, neck, and decollete, and it's going to give you an overall beautiful appearance to your skin. i couldn't believe what i was seeing-- diminishment of fine lines and wrinkles around the eyes, brightness into the skin, and evenness in skin tone. >> it's great to have a product like reclaim because it's starting to sofn e pression lines, and it does it with a natural formulation, which is something, you know, i feel more comfortable with. >> dr. derrk jones is a board-certified dermatogist, founder and medical director of an exclusive practice in beverley hills. he's published in 25 medical journals and textbooks, and recently studied the clinical reports and photographic results of reclaim.

>> this woman, who is age 45, you can see that after using reclaim, there is a notable improvement in the texture and tone of her skin. this woman is age 56. you can see a very nice improvement after reclaim in the fine wrinkling around the eyes, which makes the skin look smoother, more healthy, more radiant, and younger. this product line is created by a woman who really understands skin. shhas it right. >> at 59, victoria has the soft, supple skin of a woman half her age, thanks to principal secret. >> we don't want to look 20 again. we want to look like we have beautiful, healthy skin. we want to look our very best in this moment. >> principal secret reclaim guarantees you'll see visible results in 3days or less. >> that's you! >> but we don't stop there. reclaim includes three products that deliver visible results in only 24 hours. victoria calls them her age brakers.

>> b-r-a-k-e-r. ( imitates tires squealing ) age braker. ...that targets your biggest beauty asset--your eyes. >> we are just introducing it today, so you are the first to hear about it. this has 10% argireline, but it also has age-defying peptes and also antioxidan. >> the eyefirmation eye serum gentle exfoliates around the eye area. it moisturizes and firms the skin, and significantly reduces puffiness and fine lines. >> "the participants who clinically tested the eyefirtionye serum reported a 59% visl duction innder eye puffiness"! ts is gd. >> i love this, 'cause i get puffy. and "a 59% visuaduction in fine lines at the eye area." now, inow that you're a skeptic. have you ever heard anything like this about an eye product? >> that's outstandin

>> "at eight weeks, clinical testing proved that reclaim age braker eyefirmation eye serum significantly reduced visible deep lines." other skincare lines don't even discuss sible deep lines, because very often the products can't address it. but we scientifically have proven that we're doing it. >> the reclaim eyefirmation is super fantastic. i've already noticed a difference. >> i don't have the dark circles under my eyes. they are gone! >> i really noticed a dramatic difference. it's like my sect weapon. i was just so cited! >> as good as this sounds, the best is yet to come. think brand new. think revolutionary! it's a magic wand that'll make you look fresher, brighter, younger--instantly! >> this is magical. i love this. >> the illuminating youth wand is scientifically advanced makeup, but it's also wrinkle-reducing skin care. the longer you use it,

the younger you look. and there's more, because we're introducing, for the very first time, victoria's amazing... >> everybody out there should be ordering this! >> keep watching and find out how you can be among the first to get these superstar products absolutely free! are you ready to stop worrying about your skin? ever wish you could actually reverse the signs of aging? >> look at this. >> that is incredible. >> that's skin care! >> now is a great time to call and have principal secret reclaim delivered directly to your dr, because today victoria has a ry scialffer. >> after almost 18 years, customers have given us brand loyalty that other companies only dream of. so how do we say thank you? how do we say how much it means to us that you believe in us and our product? times are tough, budgets are cut, belts are tightened-- so what have we done? we've lowered the price

of the reclaim 30-day system, because right now, that feels like a really good way to say thank you. >> it's never been more aordable than now to reclaim smooth, sexy skin. watch as fine lines and even deeper wrinkles seem to visibly fade away. the appearance of sun-damaged skin is renewed and elasticity improved, for a more youthful, lifted appearance. named best skin care in 2007, reclaim is your solution to aging skin, beginning with a luxurious and gentle total facial cleanser. >> this is going to take off dirt and grime, facial makp, eye makeup, and it has a built-inoner and it is quick rinsing. >> next, the new age braker eyefirmation eye serum melts right into your skin, smoothing out wrinkles and giving you younger-looking eyes in just 24 hours. >> this is the tool that aually diminished those lines, rlly noceably

diminied them for me, and i'm so happy. i love it. >> then smooth on the reclaim day cream with spf 15. it instantly hydrates and brightens for a youthful glow that just keeps improving over time. >> imagine someone taking a little erar 1% a day. imagine 10 days. ine 60s. imagine the rest of your life. >> the companion night cream is supercharged with a double dose ofrgireline so you get twice the wrinkle-fighting action while you sleep. >> just put it on, and it just seemed to... ( makes suction noise ) just like a little sponge! >> and there's much more. for an instant 24-hour glow, indulge in our special serum that firms and moisturizes. and detoxify with the enzyme mask and peel to reveal vibrant, healthy-looking skin. >> i particularly love the nights when i use the enzyme mask and peel. i just feel like i've pulled the week off my face. >> you could spend we over $3n famous brand names sold in department stores, which makes the regur price

of priipal secret reclaim at $218 anncredible value. d sold as a syst, reclaim is specially price at only $89.95, no retail markups, and delivered directly to your door. once you see the years visibly reversing, you'll agree that it's worth every penny. but order now, and you can try a complete 30-day supply of reclaim for-- listen to this-- only $29.95. and if that doesn't get you rushing to the phone, this will. because victoria is so certain you'll love reclaim, order in the next 20 minutes and she'll take an extra $10 off your first kit, so you'll pay the unprecedented low price of only $19.95. now you can de-stress your skin without distressing your budget. call now, and we'll even throw in a free upgrade to priority shipping, so you'll have reclaim at your door even sooner. but we're not finished yet.

you'll also get two of victoria's hot new products, together a $38 value, yours absolutely free. >> what's amazing, besides lowering the price of the reclaim 30-day system are the two gifts you get from the show. i mean, you're getting the wrinkle-retreat mask capsules, which are incredible. put them on, sleep in them. that's what i do-- sleep in them. when you wake up, last week's stress-- bad day, bad week, whatever-- gone, start fresh. the other thing? the youth wand. if you've got puffy eyes or you've got circles or darkness, anywhere you would like to look more youthful, apply the youth wand. like that. it's amazing. >> we invite you to try principal secret reclaim and judge for yourself, because the only way to appreciate these products is to personally experience them. and our risk-free guarantee lets you take your time. in fact, you have a full 60 days to use reclaim, and if you're not absolutely delighted,

send back the containers. even if they're empty, you get your money back. >> the first morning woke up after using the reclaim products, my husband took a look at me and he said, "you look amazing." >> so there you have it, the entire reclaim system for only $19.95, plus two free gifts and our unconditional 60-day bottom of the jar guarantee. but you've got to call now, because this offer is only available for a limited time. hurry! smooth, beautiful, healthy-looking skin is just a phone call away. >>i, welcomeac m caere crier. you're ting in, with me is victoa prpal,. the founr of principal secret reclaim. you greeted me today-- no makeup. u look fulous. >> o tha you the fact is,ould say i spend me than 50% of the time wh ry little makeup, if any.

i likeealthy skin, healthy hair, kind of spankylean. it's really about enjoying and letting your healthy, beautiful skin shine through. >> you strike me as a bit of a david against all those goliaths, oftentimes more expensive department storerands. how do you keep up with the bicosmeticcompanies? they have millns of dollars to put io r&d. >> i an agg man. >> wait a minute. in one sece. i want it r me and i want it for myustomers, and i'm gonna find the best and i'm going to aress it. >> i started using reclaim at 45 years old. i'm 47 now. i feel like i've reclaimed 15 years of youthful-looking skin. >> look at the benefits. i feel...i feel beautifu >> how does reclaim restore youthful, dewy-soft skin so quickly? the breakthrough is in the unique way we nourish and moisturize your skin. reclaim actually helps to reverse the damage caused by aging and dry skin.

>> dehydration is kind of the root of all evil. >> moisture loss will tend to create a parched appearance to the skin and is one of the primy causes of lines and wrinkles. >> in multiple clinical studies, the reclaim products proved their astonishing ability to restore moisture to the skin. >> as you age, it's not only important to try and prevent moistureoss, but also to restore moisture, to get it into the skin where it's going to work. >> iear alese ms out putting isture the skin. and th i've heard, "well,t's veryd too. >> but we do it. it's extraordinary how mh moisture we can restore to your skin, not just within days or weeks or months-- literally within hours. we'vcrted a ansption sysm. it's a molecule that's small enough to take these ingredients into your skin where it needs it, but also to release them in kind of like a time-release element. so you're not getting a surge of moisture and then an hour later you're dehydrated.

you're getting long-lasting moisture how you need it. >> i needed something that would bring more hydration, and immediately when i started using the reclaim, it was like i just had hydration throughout the day. >> i think the best compliment since i've been using the reclaim line is when i went to my 20th high school reunion, and i got voted "least changed" by all of my classmates. it made me feel terrific. >> are you ready for a beauty revolution? introducing the incredible illuminating youth wand that helps smooth away wrinkles and banish dark circles to make you look fresher, brighter, younger, in 30 seconds. >>he difference it makes is nothing short of magical. >> keep watching and find out how you can get this breakthrough product and... ...for smooth, firm, luminous skin. se little capsules here? magic. >> two revolutionary products that cost you absolutely nothing.

principal secret reclaim stands out as a leader in the crowded skincare market for three significant reasons: simplicity... >> three steps, three minutes. >> loyalty... >> as far as i'm concerned, there's no oth product. >> and most importantly results! >> it's for all skin types, it's for all races, and both sexes. so whether you have very dry skin, whether you have oily skin, whether you have a t-zone, sensitive skin, this is the skincare line for you. >> reclaim has made my skin luminous again. it softened the little lines. it's maybe deled some nature from haening to me. >> actor sherri saum from the hit tv show rescue me says reclaim rescued her skin. >> i was working on location in south colina. it was a period where i really stted to feel like mskin needed some lp. i saw the infomercial for reclaim, and i was so impressed wi the ttimonials, with the after-photos. they absolutely were radiant. but the thing that really made

me pick up the phone was knowing that victoria principal was behind this product. she's an actress, and she understands the special pressure that we have to want to look the best wcan anto want to look young. the proof is in the puing, and my sn wathe pudding. it worked for me, and that's why i'm so passionate about it. >> one of the thgs i must adt i ly lik w easy. line, two, three i cannot mess around with something that'soing to ta me a ng time. >> iave a shorattention span when it comes to doing things. i wa itoe sy i want it to be fun, i want it to feel good, to look good, and i want to be out the door. i have a life to lead. >> and busy customers everywhereanestify that reclaim is a simple, fast and effective way to gain truly youthful-looking skin. >> if it's not easy to use, it won't be something that'll be part of my repertoire every day. i have three little kids and a husband,

and i'm busy, busy, busy. and because reclaim is so easy to use, i use it in the morning, and i use it at night--i don't cheat. >> i don't even think about my skin anymore. it's like i know it looks good, so i'm not looking in the mirror and worrying about it. the skin is much more firm. reclaim has just lifted it up. i think it's great. >> would you like luminous, touchably soft skin that people will notice? ll, you derve it, and now you can take care of yourself without feeling frivolous, because principal secret reclaim is being offered at a very smart price. let's compare. famous brand names at deptmt stores run for well or $3, but you'll see that at $218, regur prof reclaim is an incrediblealue for highnd sn re. and, at our gular scount price of $89.95, you know it's already a great deal. but now, through this exclusive television offer, you can have the complete 30-day supply of reclaim

for only $29.95. >> it's affordable it's amazing. you'll see results. >> and there's more good news-- order in the next six minutes, and victoria will send you two brand-new bonus products free. you'll receive the wrinkle retreat refirming mask. each capsule is like liquid energy, boosting tired skin with nourishment and hydration for a fresh ow >> i mean, the next morning, your skin is just incredible. it is so soft and smooth. >> it's as though you went to the world's best spa. >> and you'll be one of the first to get victoria principal's magic youth wand. >> is it concealer? is it a highlighter? it's both. >> the illuminating youth wand is a futuristic hybrid that combines makeup and skin care in one amazg product. you get instant younger-looking skin and long-term results. >> victoria: the difference it makes is nothing short of magical. >> you'll be amazed at how eyes appear lifted, dark circles begin to diminish,

and deep lines near the eyes and lips seem to fade away in seconds, giving your face a youthful glow. imagine, you get these gifts and the entire reclaim system, a combined value of over $250, all for just $29.95. and smart shoppers can lock in this sale price and never pay a penny more! each new season you'll receive a three month's supply of reclaim, shipped directly to your door, a convenient service you can cancel at any time. could thisffer get any better? yes, ican! because victoria knows times are tough in today's economy, she's dropping $10 off your introductory kit, so you can have reclaim for just $19.95. it's the lowest price in principal secret history! >> now i'm gonna try to convince my husband to use it, too, because i know it works. >> and with victoria's famous bottom-of-the-jar guarantee, trying reclaim is risk-free.

>> we're in this together. let's keep it that way. so here's what i'll do: use reclaim for up to 60 days. that's two months! if you don't absolutely love what it does for your skin, return the containers, even if they're empty, and i will give you your money back. no hassle. >> and remember, even if you decide to return the entire system, the youth wand and the mask capsules are yours to keep free! no strings attached. there are honest-to-goodness bonus gifts. so call now. you're not going to want to miss this opportunity to reclaim beautiful, youthful skin. >> i care about you. i want you to enjoy beautiful, healthy-looking skin without feeling you have to make cutbacks in other areas. i don't want you to feel you're making a choice that is simple vanity or selfish. your skin care is an important part of your personal health and self-image, in the same way that brushing your teeth or washing your hair are important to you.

principal secret can't solve the problems of the world, and we can't solve all of your problems, but we can help. we can help by providing you our extraordinary reclaim 30-day system at an even lower price, and that's what we've done. i'm not doing this just so you'll buy reclaim. i'm doing this so you'll use reclaim. de-stress your skin without distressing your budget. reclaim yourself. >> reclaim is the very first line that's ever given me the results that everybody else promises. >> when i wake up in the morning and i have a youthful look, i can choose whether i want to wear makeup or whether i don't want to wear makeup. and that's pretty good for a 46-year-old mom. >> at the d ay all we want something that works, someinthat ju mak our skibeautiful d keepus youthful. anthat's reclaim! >> aryou ready to let reclaim work for you? why wait any longer? you can have reclaim now

for our lowest price ever, yours to experience for 60 days, risk free. we'll even thrown in a free upgrade to priority shipping and two amazing free gifts, all for just $19.95, but only if you call right now. this has been a paid presentation for principal secret reclaim by victoria principal and guthy-renker.

the following program is a paid advertisement for magic jack.