cindy crawford. now you can discover cindy's personal secret for ageless, wrinkle-free skin with special celebrity guests you won't want to miss... and hosted by network tv anchor karyn bryant... brought to you by guthy-renker. >> hi, everyone. i'm journalist karyn bryant here today to ask one simple question-- how is cindy cwfd,he world's most famous supermodel, manage to say so young looking for so long? now in her 40s, cindy seems to have barely aged a day in over a decade. how does she do it? coming up you'll discover the secret and learn how to put it to work on your skin. stay tuned. you're not going to want to miss this. >> cindy has the secret. she knows what works. >> i love cindy crawford. she's so beautiful. she's such an icon. >> she's a supermodel. i mean, if i can have skin like that, i'm going to try anything. >> damon man: for more than a

decade, cindy crawford's face has remained remarkably free of lines or wrinkles. is it a miracle, or could cindy have the secret to turning back the clock? >> so many women would love to know the beauty secrets, especially of the stars. >> clearly they've got to know something that we don't know, right? and so you want to get in on it. you want to get in on the secret. >> woman: the secret to cindy's ageless skin is french doctor jean-louis sebagh, and anti-aging specialist whose treatments are so sought after, allure magazine calls him "the youth guru." >> amanda: he's got a huge success in europe. he's always overbooked each day. and there's a cue for about three hours in the waiting room. >> man: for nearly 14 years, dr. sebagh has treated cindy crawford and dozens of top models and celebrities. >> he's a guru that all the big celebrities and people like stars and wealthy people go to. >>e's really super exclusive. he's amazing. i stared going to him when i was 28 to help my skin age in a way that wasn't

noticeableand i saw immediate results. >> woman: so what is it that makes dr. sebagh's formula so unique? his secret lies in a remote region in the south of france. in a history-making discovery, scientists here have cultivated a rare melon containing a super antioxidant that seems to defy the aging process. >> man: watch as over time, an ordinary melon decays while this remarkable melon stays amazingly youthful and preserved. >> woman: using this super anti-oxidant, dr. sebagh has formulated powerful serums to shield your skin from further signs of aging while encouraging natural collagen creation. the ultimate secret to smooth, lifted, youthful-looking skin. >> your face visually looks much tighter, and your pores are much closer. it's fantastic. >> i truly believe that this thing inside this melon from south frce is incredible.

>> now thanks to a remarkable breakthrough, dr. sebagh's formulas have been distilled into a powerful anti-aging system called "meaningful beauty." >> megan: it's amazing when they say that it is a facial in a bottle. it truly, truly is. >> crawford: i know meaningful beauty's great. people use it, and they start eing their skin looking better, and they g excited about itand their friends >> leli mil: ie say something. the meaningfuleauty products. my parents have noticed, and so have my friends. i've gotten a lot of complements. >> dr. elizabeth hare: meaningful beauty has the ability to attack a lot of different problems that people often complain about. you can expect to see improvement of the appearance of fine lines and wrinkles, especially around the eye area, which is a very difficult area to treat. you can see diminished pore size, and also diminished redness and an overall radiant glow. >> woman: vogue magazine calls meaningful beauty "magic." and ladies home journal says "it works." no wonder women everywhere are lining up to try cindy's cret sers.

>> i've always known that serums were really good, but this one s this abity to make the skin feel really alive. >> it tightens and tones everything. it just gives me that look. it really does work for me. >> man: coming up, cindy crawford tells all as she sits down before a live tv audience and shares her latest breakthroughs help yolook younger starting right now. >> we're all aging, but we're fighting the good fight, right? >> rightright, right >> we're not going to roll over and just give it up. >> woman: and discover the celebrities and hollywood stars who are devoted to dr. sebagh's formulas. >> bertinelli: from the moment i started using the cleanser, let alone the rest of the pructs, i could feel a difference immediately. >> man: plus you'll meet anti-aging specialist dr. sebagh via satellite from paris, as he introduces the incrediblelowing serum, hibrktough formula sought after by models and celebrities. >> this is my darling product because this is the best kept secret i've used for so many years.

>> woman: if you'd like to try cindy's secret, keep watching for a brand new offer and receive . sebagh's amazing glowing serum absolutely free. >> a friend of mine the other night, she didn't know i was even on this proct. she thought i had had botox done. ( laughs ) >> hi, everyone, i'm karyn bryant. do you ever wish you could walk up to a famous model or a favorite celebrity and ask, "what do use on your skin?" how come regular gals like us get wrinkles, and you don't? well, today i promise you'll get some answers, meaningful ones, from one of the most beautiful women in the world. please welcome cindy crawford. how are you? >> i'm great, i'm great. >> well, i am honored and all these vely lies ar

well. the excitement keeps building for meaninul by. it's your own skincare line. you've been out with it for about two years now. how es it feel tberingg this to won aroundhe world? >> it's amazing because i love meaningful beauty. it's all that i use. and i love it when people come up to me and tell me how much they love using it. it the latest scnc it's super easy to use, and you get real results. >> so cindy, tell us about dr. sebagh, the doctor bind th formatio bause hbe treating you since you were 28 years old. from wi hear none us can get appoime with m beuse he'sery exusiv how did you get him to work with ons li? wl,is name is jean louis sebagh, and he is a doctor in france, and i first heard about him from a makeup artist. and she said you should really go check it out because he's doing this new antioxidant vitamin therapy. and after the very first time i saw him, my skin looked completely dewy. it looked luscious. it just--he brought my skin back

alive like in a total before and after kind of way. so ieally ll in love with jean louis, and i became a loyal patient of his. so you've been seeing dr. sebagh since you were 28 years old. now, i want to share something with you andith thaudien. you guys need see thi we've got a side-by-side picture of you at age 28, and you now, whicis at age 41. good for you. so let's take a look at these pictures. >> ( audience oohs and aahs ) >> bryant: now, that is terrific. i have to tell you this is an impressive side-by-side because i'm not seeing... >> even for me, i look, and i go, "you know, that's not bad." i must say that--because those are paparazzi pictures. those are not retouched magazine pictures. but yes, that's why i'm in love with dr. sebagh. i mean, he's--you know--he's my boyfriend. what can i say? i wish everyone could have that one-on-one visit with him, but it's not possible, and that's why i did the skincare line. was, hodo y bnghis super-exclusive doctor that takes months to get an appointment with in france or

london--how do you bring him to you guys? and that's what meaningful beauty was for me. >> man: e seet angful beay is d sebagh's ground-breaking serums, featuring a rare melon enzyme discovered by scientists in the soutof france. >> ( speaking french ) >> translator: this melon produces a large quantity of an antioxidant enzyme called "sod." the enzyme keeps this unique melon from decaying and in the skin, helps prevent cells from aging asast y would. >> extracting the melon extract was a real breakthrough. and we are one of the first in america to use this melon extract in its skincare line. it's why meaningful beauty is so exclusive. >> there's no doubt in my mind that melon extract works. ever since i started using meaningful beauty, i have noticed a big improvement--big improvement. my skin tone is totally different than it was a year ago--smoother and clearer, and, thank god, cindy talked dr.

bagh into doing this. >> a lot of usrew up watching thwon we're abouto mt. when she was just 17, she was nominated for an oscar in the celebrated film manhattan. she's the granddaughter of author ernest hemingway and the author of the recent healthy living from the inside out. plea welcome mariehemiway. mariel, it's great to see you. we're happy to have you here with us. if you don't mind, w cio if you would tell us your age because u lo terrific. >> well, between us girls and everybody else out there... i'm 45. >> ( audience applauding ) >> yeah, and i think--you know, the truth is i'm happy to be 45. and i feel very good about being my age, but being my age means that i'm going to take very good care of who i am. >> so what hour expeence been like th meaningl

beauty? >> you know it works when you actually throw out other products. and i did that. it was, like, two weeks, and i went, "i'm sold." 'cause i could feel the difference. feiress, a iust- it's changed the texture of my skin. and my skin feels younger when i use it. it feels vital, it feels vibrant, it's kind of like it's excited. >> you know how you el like when you dnk glass of orange juice and you feel like, "gosh, i'm really doing setng good for my bod" i just feel like i'm feeding my skin, anit's-- >> yeah, it's a pick-me-up. >> it is a pick-me-up. it's a physical and a mental pick-me-up. and it works, and it has this amazing doctor and all his science standing behind it. >> dr. allan wirtzer: dr. sebagh has made a remarkable discovery, finding this naturally occurring, powerful antioxidant that helps to fight the signs of aging in our skin. >> these are some of the before-and-after clinical photos from clients who have used meaningful beauty. and you see a definite decrease in the visible wrinkles on her cheek area. this picture highlights the ability of meaningful beauty to

improve the puffiness and the fine lines around the eyes. and you can see definite decreased appearance of her pore size as well as improving the >> well, we all so excitedskin. out meinul beauty, so it's a eat prilege now to inoduce you tohe man behd these remarkable formulations. joining us now via satellite from paris, plea wel d jbon jour. >> well, i have to say you have be tndy now fomore than 1year you'reoi a terri but what chang have you seen in cdy's skin overheas12 years? non none. she's stilline-free, fwless. d i can tell you the next 12 years will be exactly the same because i know. >> and that's why i love jean louis. know'motnly one, b thk you, thank you. >>octor, let's talk about e meloact beus as cindy called it, the superstar

ednt >> yeah, that's kind of our star ingredient, is the s.o.d. and-- >> yes, this very special melon, which is a french melon, contains very special anti-aging enzymes called sod, which is one of the most powerful antioxant lable the rk athe moment. this enzyme works as a first line of defense to protect us from damaging the collagen fibers on our skin. and that's what makes meaningful beauty products and this natural zyme secial. >> you said it much more eloquently than me, jeanouis, so thank you. i was having a little trouble with the scien part. sohank you. >> darlingyothe auty, i' >> crawford: wl said, ank yo >> woman: coming up, dr. sebagh reveals his best kept secret for models and celebrities. >> this is my darling product because this is the best kept secret i used for so many years. >> dorothy hamill: oh, my gosh, what a luxury it is to be able

to be at home and use dr. sebagh's products. and of course with cindy and her accessibility to people like that, it makes people like me sitting at home think, "wow, i should try this. >> cindy could use, i'm sure, any product in the world, and she's come across probably all the best that's out there. >> she's a supermodel, but her skincare regime is the same as what i do at home. >> imagine that you have cindy crawford, the most beautiful womainheorld, and you ve this incredible doctor from paris that has a weapon, that has this incredible product, and you have that foyou. i'll use it. i'll be using it. it's incredible. >> man: in the past 14 years, barely a line or wrinkle has appeared on cindy crawford's face. is it a miracle or just a special secret known only to cindy. >> cindy looks amazing.

and for 41, she has barely any wrinkles, fine lines. her skin looks great. >> woman: for more than a decade cindy crawford and an elite group of supermodels and celebrities have sought out the exclusive treatments of renown french anti-aging specialist dr. jean-louis sebagh, the man allure magazine calls "the youth guru." >> man: now, in a remarkable advance, dr. sebagh's formulas have been distilled into a powerful anti-aging system called "meaningful beauty." >> meaningful beauty is amazing. you see an immediate difference. i'd recommend it to anybody. >> woman: call and receive eae,hi removes make, riesand refreshes your skin. >> i love the cleanser. i love the cleanser. it feels perfect on your skin when you put it on, and you know you're getting clean. i mean it takes off my makeup. it takes it all off...magically. >> man: next, it's maintenance 1, a silky smooth european day cream that nrishes, protects, and enli yr skin. >> woman: at night, apply the

amazing maintenance 2, infused th dr. sebagh's rful melon enzyme to encourage natural collagen creation. >> man: watch as every day the appearance of lines fade and you wake up to visibly younger looking skin. 2, and iwas like i woke upance that next morning having been in a spa all night long. >> woman: you'll also receive eyes to reduce the look of puffiness, dark circles, and crow's feet. you'll be amazed how your eye area appears more firm and lifted. >> man: and once or twice a week, experience a full-face spa-style makeover with cindy's meaningful beauty masque. watch as pore sizes visibly diminish and your skin texture is dramatically refined. >> you know what i do? i put it on, i know it's 15 to 20 minutes. then i go on and wash my face. it feels wonderful. and it has the melon extract. >> woman: patients pay thousands of dollars for a series of treatments containing dr.

sebagh's amazing melon extract. that's why meaningful beauty's regular price of $119 for a one-month supply is already quite a bargain. >> man: once you see and experience the results for yourself, we're sure you'll agree. but because cindy has decided to offer age-defying formulas direct to consumers with no retail markups, dr. sebagh's youth serums are now surprisingly affordable. >> woman: that means you won't pay $119 for meaningful beauty. customers who call in the next 14 minutes will receive an unprecedented 50% discount and pay just 59.95 for the complete meaningful beauty system. >> meaningful beauty is like a facelift in a bottle. it's absolutely amazing. i don't believe there's any other product like this on the market. >> man: e editor o glamour say they "love" meaningful beauty. vogue calls it "magic." and ladies home journal says, "it works." >> woman: so what's stopping you?

meaningful beauty comes with a no-risk 60-day money back guarantee from trusted guthy-renker with a nearly 20-year track record of customer satisfaction. >> you can sample it at home, try it on your own skin, and if it dsn't work, you can return it. >> man: and there are rewards for acting quickly. >> woman: call now and as a special bonus, receive dr. sebagh decollereme, a rare european beau secret to rejuvenate the delicate skin around the chest and throat where e signs ofge ofte pe fst >> man: you'll also recee dr. sebagh's amazing new glowing serum. the instant infusion of nutrients creates an immediate visible enhancement, a breakthrough formula dr. sebagh normally reserves only for his most exclusive celebrity clientele. >> i think he wanted to call it "model secret" because some of his other clients, who are also models, they love it as a great base for under makeup. >> man: imagine, you get all the ropean beauty secrets and gifts all for ju 595. we'll even fast-track your

shipment with a free upgrade to priority mail so you can benefit from cindy's serums even sooner. >> woman: but it gets even better. cindy iseaming with guthy-renker to offer a special one-time reward for fast-acting customers. >> man: be amonghe first 500 callers right now, and we'll cut our already low discount price in half. >> woman: that means you won't pay 59.95, not 49, not 39, but just 29.95 for the complete meaningful beauty system, gifts included. >> it's amazing that they can keep it at the price that they have it, and it's just such good stuff. you think you're paying thousands of dollars for this. >> man: why should the secret to beautiful, ageless skin remain only with celebrities and exclusive patients of dr. sebagh? >> since she makes her living looking beautiful, i just thought, "well, if she's doing this and she looks like a million bucks, i want to try it." >> woman: call now and experience the age-defying magic of meaningful beauty.

>> bryant: she's a supermodel, a businesswoman, a wife, and mother. like most of america, she juggles a career and a family. now in her 40s, cindy seems to have barely aged a day in over a decade. how does she do it? cindy says she's got the answer, and coming up, you will, too. >> crawford: i get asked constantly from people, what do i use? especially i have a few friends in my mommy group that are maybe five years younger than me. and actually last time we were together, they like, "we want the cindy list, what she does to look theay sheoes, like we want to know everything you. and i'm like, "you guys already know. i've told you guys. you've just got to do it." >> cindy's always been the researcher, and so it's kind of nice for you and i because we benefit from that. and we're like, "okay, if you say, we'll do that." >> if cindy says it's good, i have no doubt that it will be great. >> cindy's mom jennifer: i know that she's worked with so many of the top people to put this together to make it accessible for everybody.

>> woman: for over a decade, cindy has trusted her famous face to dr. jean louis sebagh, a world-renowned anti-aging specialist with offices in both paris and london. cindy and dr. sebagh have joined up to make his exclusive formulas available here to all of us. >> man: now let's meet dr. sebagh live via satellite as reveals his t-sret formula sought after by models d lebrities. >> i tell you, dr. sebagh, your na is gettout ere no because meaniful beauty we think you know what you're doing. u' oioly de a terrific jowi cindy. she los eat. it's areat privigeyou know. it was aamazing privilege wh i saw her 12 yeas agin par, i almo fnted for t fst me. >> doctor, let's talk about the glowinserubecausthis is sothg new th yound cindy are inoducing. wh can women expect as resul after usinthis new produ? >> this isy rlprt becausth ibe kept secrete ed for the formulation ve de ve,

very specially for my vip patient or my celebrities and moguls. they use to come secretly to my office"c youe t prodt? n you give mthodt?" this serum is absolutely amazing because it will tighten, firm, and smooth your skin immediately. it will add some vitality and radiance to your skin. it will get rid of the shiny skin. i love the glowing serum and the ell and the texture. an ie it before going out for dinner, like after aonday, and you veo get yourself together again, and then to put on the glowing serum, it just, i don't know, wakes up mface. i'm like, "okay, second act, i'm ready to go." >> i use the glowing serum probably more than i should, but i'm addicted to the glowing serum. and i don't know what it does, but it does what it says. it makes you glow. >> it protects my skin. if you do the maintenance on the one and then you put this on top, it's almost like a barrier. it's like a layer that you're protecting your skin from everything else. so if you want to feel like

glowing but pretty, this is what you use. it's really exciting to sit down with other women who love meaningful beauty as much as me and just to share r storie so we're talking about our favorite products. >> the serum, that's my-- th's- >> the little secret-- >> the secret weapon. oh, i love that. >> the glowing serum is a new thing. >> you know it works when you're excited after you put it on. holy cow, look at my face. and you feel it-- >> we all keep it in our purse. >> woman: yeah, we carry it in our purses. >> i feel like it's a shower for my face. >> wan: that's a good way to put it. >> i love the meaningful beauty at maintenance 2, the night fluid. it's jusvery nourishing and just doing what i need it to do throughout the night. >> that's the one with the most active ingredients. and that's t chance that you have to do the most good for your skin. >> i had to get my husband to try this because i think it would really help his crows-- while he's sleeping at night, why not slab some of this on? >> woman: my favorite is the eye cream. i've used it on the lines on my forehead from sun damage. i can barely see the lines on my forehead. and the ones around my eyes have

just--the used to be, like, four lines. i used to to count them. now there are maybe two light ones. >> i really love this because it has smoothed out some of the lines i'm getting on my chest. >> it leaves your skin feeling really silky, too. >> i spent a lot of time in the sun owing up in arizona, and i didn't rlly treat myse very well. and if you--a lot of times we forget about the neck area. >> and there is no surgery. there's nothing they can do for this. this is what we get, so you really have to take care of it. >> i love it. >> when a product works as well as meaningful beauty, you want to spread the news, and you want to share it. >> thank god cindy brought all of his products to us because i put these creams on my face, i use the cleanse, i use it all, and skin looks different. my skin looks healthier. my skin looks younger. >> knowing that cindy has access to this doctor and is now allowing all of us to have access to it as well, he's great. >> man: you, too can experience cindy's secret to ageless skin with our special risk-free offer. >>: call n and receive eae rov and

purify. maintenance 1, an exclusive european d cream wh su ottion. >> man: maintenance 2, for overnight cell repair with dramatic visible results. >> woman: you'll also receive eyes to smooth lines while lifting and firming the overall appearance. >> man: and dr. sebagh's incredible facial rejuvenation masque. watch as pore size is visibly diminished and your skin texture is dramatically refined. >> i love the way my skin feels after i take this off-- soft and smooth. it just feels like a baby's bottom. >> woman: patients paid thousands of dollars for a series of treatments containing dr. sebagh's amazing melon extract. that's why meaningful beauty's regular price of $119 for a one-month's supply is already quite a bargain. >> man: but because cindy has decided to offer these age-defying formulas direct to consumers with no retail markups, you won't pay $119 for meaningful beauty. >> woman: customers who call in the next nine minutes will

receive an unprecedented 50% discount and pay just 59.95 for the complete meaningful beauty system. >> meaningful beauty is an incredible value. when you see what it does, it's a huge value, huge value. >> man: meaningful beauty has been formulated to be gentle and safe for all skin types with results you can see right away. >> woman: and there are rewards for acting quickly. call now and as a special bonus receive dr. bagh's decollete creme, a reuropeaneauty seetto rejuvenatthe delicate skin around the chest and th >> man: you'll also receive dr. sebagh's model secret, the amazing new glowing serum, a breakthrough formula dr. sebagh normally reserves only for his exclusive celebrity clientele. >> it's called glowing serum, and it couldn't be more aptly named. it's the perfect name for it. your skin just feels fresh and fun and juicy and ready for makeup. >> woman iminyou get all these european beauty secrets

and gifts all for just $59.95. we'll even fast track your shipment with a free upgrade to priority mail so you can benefit from cindy's serums even sooner. >> man: but it gets even better. cindy is teaming with guthy-renker to offer a special one-time reward for fast-acting customers. simply be among the first 500 callers right now and we'll cut our already low discount price in half. >> woman: that means you won't pay 59.95, not 49, not 39, but just 29.95 for the complete meaningful beauty system, gifts included. >> man: what's more, you can lock in this one-time discount price and ensure you'll never pay a penny more. thanks to our convenient home delivery, you'll receive a fresh supply of meaningful beauty each new season, always at our lowest price ever, guaranteed. >> woman: and best of all, you can experience dr. sebagh's dramatic formulas with a risk-free 60-day money back guantee from trusted

guthy-renker. >> there's no hassle. you can just return it and get your full refund, but i'm telling you right now he won't return it. it is a fantastic product. >> woman: why should the secret to beautiful, ageless skin remain only with celebrities and exclusive patients of dr. sebagh? discover cindy's secret to ageless skin. call now. >> i love the meaningful beauty products, and i love that they're so easy. i mean, i spend a lot of time in e sun, in e ndin the heat. the best thing about the products is that they actually work, and they balance the skin out wh youake up in the morning, your skin is nice and dewy and moi and glowing. >> meangful beauty has made such a difference in my skin. and it just makes you feel better knowing that you've done as much as you can to make your skin look great. >> meaningful beauty is so good, and you have nothing to lose because if you don't like it, you can always send it back, but that's not going to happen.

it is not going to happen. >> you will definitely see a difference with meaningful beauty. you'll definitely see a bounce in your skin. you have to go and get this stuff. you have to try it for yourself to see. >> woman: so don't deprive yourself. call now and experience the age-defying magic of meaningful beauty. >>an: this has been a paid presentation for meaningful beauty by cindy crawford, brought to you by guthy-renker.

>> woman: the following is a paid presentation for sheer cover,

giving you radiant, flawless beauty in seconds. >> wow! i love it. >> stunning lady! >> beautiful! >> this stuff is cool! >> woman: based on formulas developed for doctors, now trusted in hollywood, for perfect coverage that's amazingly light. >> it's very natural. >> it doesn't feel like i'm wearing makeup. >> woman: join your host, the remarkable leeza gibbons, plus special guests sharing skin care secrets you'll want to know. >> we want to get the bare-faced leann rimes. >> the moment of truth. >> beautiful, beautiful, beautiful. >> i had some help! ( chuckles ) >> woman: and learn how you can receive over $100 worth of professional cosmetics absolutely free. >> are you ready to try sheer cover? >> absolutely. >> woman: if your skin could use a little magic, keep watching right now. >> leeza gibbons: do you ever wonder how your favore stars get that flawless glow? do they wake up looking picture perfect? or do they have something to hide? how do models look so naturally perfect? are they born that way? or do they have skin issues,

just like the rest of us? coming up, hollywood's hottest beauty secret revealed. >> hi, i'm leeza gibbons. do you ever wake up in the morning, look at yourself in the mirror, and wish you could change something about your skin? whether it's freckles, brown spots, redness, dark circles, acne scars, you name it, we all have something that we'd like to cover up. for me, it's redness, uneven skin tone, sun damage, but you'd never know it, because i've also got a secret for literally airbrushing those flaws away, a makeup that is so light and so natural it look like you're wearing nothing at all. if this sounds like sheer magic, well, you're absolutely right, because it is sheer cover. you just brush on the minerals, and in seconds, your flaws disappear. >> i got it and tried it, and right away, people were like, "abigail, your skin! it looks great!" >> with sheer cover,

i feel like i'm walking out of a magazine. it's airbrushed, and it just blends in perfectly. >> leeza gibbons: sheer cover is like photo retouching in real time. imagine, uneven pigment and dark circles gone. freckles and brown spots vanished. redness and rosacea disappearing in seconds. even leg veins, scars, and birthmarks, all vanishing right before your eyes. >> you put it on, and your skin is flawless. it's such a nice thing, but you don't look like you have makeup on. >> woman: the secret to sheer cover is a proprietary blend of natural soft-focus minerals that give you the coverage of a liquid but feel like you're wearing nothing at all! >> the most amazing thing about sheer cover to me is how lightweight it is on my skin. i can just brush it on literally this quick. >> woman: as sheer cover minerals blend with your skin's natural oils, mica reflects light to blur your flaws and make them invisible. >> sheer cover's incredibly

different from the typical heavy foundations. it can handle and tackle any skin problem, and it gives you exactly what it says it's gonna give you-- it gives you sheer coverage. >> woman: sheer cover's formulas were developed by skin care specialist pauline soli for cosmetic surgery clients and women with problematic skin conditions. >> i had it developed to camouflage-- a healthy alternative that could cover everything, but you could feel beautiful and luminescent, uthful. >> woman: and then, when hollywood discovered sheer cover, the buzz was instant. >> one day my makeup artist showed up at work, and she id, "i think we ought to give sheer cover a try. the coverage is so incredible, and yet you could still see my skin. it is amazing. and when you see me on csi: miami, i am wearing sheer cover. >> it's what people are talking about, and it makes sense. to wear makeup and not feel like you're wearing any is true magic. >> this is clean, this is natural, and it's amazing how much coverage you get. it's beautiful. it's just such a simple, perfect idea.

>> leeza gibbons: coming up in the next few minutes, we'll take you to new york city, where skeptical shoppers try sheer cover for the first time. >> oh, my god, you can really see the difference. >> this is wonderful. >> plus, we're gonna get you up close and personal with grammy-nner leeann rimes. how close? close enough to see what happens when the makeup comes off. and you're invited to a sheer cover wedding. watch sheer cover transform one lucky bride and all her bridesmaids on the most special day of her life. >> i'm getting married! >> this is the real deal. you can have what you think is unattainable by using sheer cover. >> it's completely different, and sheer cover would give any woman out there that transformation. >> leeza gibbons: it's time to discover a more beautiful, glowing, sexy new you. this is your moment. >> leeza gibbons: leeann rimes is a country music superstar,

a singer and songwriter who rose to fame at age 13. she's won two grammy awards, has over 40 chart-topping singles, and she has literally grown up in the public eye. in 2008, leeann revealed a lifelong struggle with psoriasis. >> i don't think you would notice it with me sitting here right now, but, you know, i had psoriasis and eczema on 80% of my body, and it's something that i've struggled with my whole life, and still struggle with. but with sheer cover i never have to second-guess. i know all day long it's hiding your biggest flaw that you're trying to keep secret. >> leeza gibbons: join me now in welcoming leann rimes and celebrity makeup artist lisa garner to discover how sheer cover can be your secret to flawless-looking skin. >> i'm so happy to have you here, leann. >> thank you. >> very excited to have you here too. >> ( applause ) >> i have been a fan for a long time. >> thank you so much. >> and then i heard you were a fan of sheer cover. >> yeah. i've been in this business

for 13 years now, and i have tried so many different types of makeup, 'cause i have really sensitive skin. i've struggled with psoriasis and eczema my whole life, and to find a makeup that finally will soothe my skin is just a blessing. >> i know the feeling. >> yeah, and i just happened to come across sheer cover, and i just fell in love with it, and it gave me my confidence back. >> well, you look completely flawless, but we know... that's not the reality for any of us. >> no. we all have things we struggle with, with our skin, and things we want to cover. >> let's look at the things that you maybe are covering. >> okay. >> ( laughter ) >> leann allowed us to shoot her bare-faced before production, so let's put that up. you guys watch. >> ( audience murmurs ) >> there's a lot of redness. i have a lot of broken capillaries around my nose, and my cheeks, and that big zit on my chin is really beautiful. >> you look airbrushed. i mean, you really do look absolutely flawless. i'm going to that, and i'm going back to you, and i'm thinking, "wow!" >> yeah, that's exactly how i feel. with sheer cover i feel like i can smooth out and even out all of my flaws so that i can put my best face forward every time i walk out the door.

it's just this naturally beautiful me. >> it is the naturally beautiful you. >> ( applause ) >> let's turn it over to you, lisa garner. you're a professional makeup artist, and we've seen your work in vanity fair, in cosmo. what is it that you love about using sheer cover on yourself and on your clients? >> i love how easy it is. it's so quick, but it's so effective. it's so beautiful and smooth, and it does give you that coverage. >> let's talk about the blurring of flaws business, because i know, at my age, i love that. >> "at your age," or just at any age? >> okay, we love that. but it's the mix of the minerals, the mica, which takes the light away from your flaws. >> you're right. it's the way the minerals sit on top of each other, the way they layer against the skin-- it's so fine-- and then the mica reflects the light away from those fine lines and any blemishes we might have. and that's what gives you the radiance and the glow. >> yeah, and it really does make a major difference. every woman should have the opportunity to look beautiful, and that's what sheer cover gives you. >> woman: sheer cover

is a breakthrough in cosmetic science. it was first developed as a corrective cosmetic for skin conditions such as acne, rosacea, and post-surgical scars. >> one of the things that set sheer cover apart from other mineral makeups and also from traditional liquid makeup is the fact that it has a natural spf, soothing botanicals which can help calm redness, and it also has anti-oxidants which help minimize photo-aging and photo damage. >> i was in a car accident about a year ago. the skin care specialist, everyone, was like, "minerals. use mineral-based makeup. it's gonna protect you. when i found sheer cover, it changed my life. people don't notice the scar, and my skin looks great. it's an amazing thing. >> ( audience applauds ) >> okay, i want you to think about your day, and i know it's busy. you're in an out of the car, you've got appointments, you've got errands, groceries, picking up kids. the bottom line is,

your makeup gets quite a workout, so to prove that sheer cover can stand up to your busy day, we sent twins maria and helena out for a 5k run right outside our studio here in southern california. onis wearing sheer cover, and the other is wearing a very popular liquid makeup, and we're gonna see which makeup lasts the longest. now, while the twins are out running, let me show you how sheer cover works so that you can see just how easy it is. these are three sheer cover customers, our beautiful ladies, who have a range of skin issues. but i want you to watch as they put their makeup on, and you'll see how they transform their look. so, ladies, you ready? >> all: yes. >> okay, let's do it. now, if you'll notice, everybody is starting with their concealer. it is so creamy that the ladies are applying it with just a little light touch. julie is covering up what right here? >> i have freckles, and i do have dark circles, so i do want to cover those up. >> how important is a concealer to you, deshaune? >> extremely important.

>> extremely important. concealer, your best friend. now, check out shannon. she's gonna cover that birthmark. >> it's so light that when i first tried it, i thought, there is no way this is going to cover my birthmark, and sure enough, it covers it right up. >> look at this. shannon spends how much time in the morning putting your makeup on? >> not much. >> yeah. now she puts the brush into the mineral powders, swirls it right on. the minerals blend so easily, and they rest lightly on top of the surface of your skin. it's that simple. shannon is flawless. that's how fast it is. >> ( audience applauds ) >> look how pretty your skin is. she looks like she has no makeup on at all, and yet she's covered up those little blemishes. now, look at julie. she's flawless. >> thank you. >> you're beautiful, beautiful, beautiful. >> i had some help. >> ( laughter ) >> okay, brushes down. i want you to look straight out into the audience so that you can see the sheer cover difference. there it is-- a beautiful, silky, flawless, fresh complexion.

this is the look of natural skin, only better. >> i think the thing that made me fall in love with sheer cover was the coverage. i have very fair, very sensitive skin. i also battle having dark circles, whici think a lot of us do, so i begin with the sheer cover concealer i do under my eyes, and then i swirl the brush, start working it around and working it around, and it's just such a great feeling. sheer cover gives a sheen and it gives a glow and it gives a freshness. it is better than any liquid foundation have ever found. it is amazing. sheer cover is amazing. >> leeza gibbons: coming up in just a bit, our twins finish their 5k run, and we'll see which makeup wins the challenge. and those "we've seen it all" women from new york city put sheer cover to the ultimate test. >> wow. >> happy endings at a wine country wedding, and more about what celebrities might be hiding. >> i inherited the deep circles,

and i'm really self-conscious about it, and i've tried every product. this is the secret weapon. >> up next, your chance to srt airbrushing your own flaws away in just seconds with sheer cover. >> woman: say goodbye to heavy, goopy liquid foundation and get set for the amazing sheer cover, the lightweight mineral makeup that gives you the coverage of a liquid but feels like you're wearing nothing at all. watch as freckles or spots simply vanish. blotchy or sun-damaged skin, now smooth and flawless. redness or rosacea? not anymore. and sheer cover works like magic on under-eye circles, acne breakouts, even leg veins, scars, and birthmarks. >> whatever skin problem you have, it can cover. there's nothing, i don't think, that sheer cover hasn't seen that it can't fix, which is really good.

>> woman: call now and receive our amazing mineral foundation in two blendable shades. based on formulas developed for doctors, sheer cover contains 100% pure natural minerals. no parabens. no talc, no fillers, and no fragrances. and sheer cover has a proprietary blend of spf 15 sunscreen, soothing botanicals, and green tea anti-oxidants, to help fight the visible signs of premature aging. and the minerals go on smooth and silky with our professional studio brush, featuring all-natural bristles. >> the sheer ver brush is so natural and so soft, and i think that's why the powder feels so silky going on. >> woman: you'll also receive the famous duotone concealer customers are raving about. just a couple of dabs, and the toughest of flaws vanish in seconds. >> it's a creamy, dreamy concealer. it has amazing coverage, and yet it looks so natural. >> woman: sheer cover comes in four kits-- light, for fair skin;

medium, our most popular shade; tan, for olive complexions, and dark, for rich, deep skin tones. it's easy to choose, and we guarantee a perfect match for your skin tone. plus, sheer cover comes mplete with our popular conditning cleanser and nourishing moisturizer, to give your skin a youthful, radiant glow. you'll also receive our amazing extra length mineral mascara, for strong, sexy lashes. and using sheer cover is a breeze with the sheer perfection application guide and our quick-start dvd. a complete system of high-quality cosmetics, brushes, and skin care can easily cost $250 or more at retail stores. but because we sell direct from our own sheer cover studio with no retail markups, we'll send you a one-month kit of sheer cover, all nine products, for the incredible price of just $59.95. and if you call now,

you'll enjoy free shipping on us, through this exclusive, limited-time tv offer. >> after i tried it, i was just hooked. with sheer cover, it goes to prove, you don't have to spend a lot of money to get an amazing product. >> woman: we stand behind sheer cover with a risk-free, two-month money-back guarantee. you can use up everything you see here, and if not absolutely delighted, send back the empty containers within 60 days for a complete refund. and this deal gets even better, if you act right now, because you won't pay our already low price of $59.95, not $49.95, or even $39.95. when you order in the next 15 minutes, you'll get sheer cover for the amazing price of only $29.95. that's right. $29.95. >> sheer cover's incredible because it can fit any woman's budget, and it's a high-quality product, so you feel like you're being good to yourself. >> woman: and here's the offer you've been waiting for. be among the first 500 callers,

and you'll get over $100 worth of professional cosmetics absolutely free with your paid order. first, you'll get our brand-new traveling pocket duo, to hold concealer, minerals, and brush inne portable compact. >> now i just use this little pocket duo. that's all i have to have, and i look fantastic. and look-- look at it! it's tiny! >> woman: next, you'll receive this ultra cool sheer color compact, with highlighters, eyeliner, and lip glosses. we'll also add two more professional studio brushes to your sheer cover kit. and you'll get this stylish makeup case-- perfect for taking sheer cover with you, anytime, anywhere. this incredible gift collection has a $100 value, yet you'll receive these gifts and the complete sheer cover kit-- over $250 worth of high-end cosmetics-- all for just $29.95. and for a limited time, shipping is free. >> i was amazed. i thought, "am i getting all of this product? are you sure?"

brushes, the two powders, concealer, awesome. and a great price. >> woman: so what are you waiting for? with free shipping and a money-back guarantee, there's no downside to trying sheer cover right now. >> try it. you'll see the difference. it's like bare skin, only better. >> woman: don't wait another second to get beautiful skin you'll love. act now, and start airbrushing your flaws away, with sheer cover. >> this is new york city, the fashion and beauty capital of the world, and when it comes to makeup, new yorkers expect e very best. let's e what happens when they try sheer cover the very first time. tell us what's going on with your skin, and what your makeup does and doesn't do for you. >> i have a little bit of red that i'd like to cover up. >> iave rosacea. >> dark eyes. >> i have adult acne. >> are you ready to try sheer cover? >> absolutely. >> let's work our sheer cover magic. >> to start with, we're gonna use our fantastic concealer.

>> leeza gibbons: it's so creamy, it's so blendable. it's like a flaw eraser. >> and already we're taking the redness right down. >> wow. it doesn't cake or clump or anything. >> that looks great. you're on your way. >> it's quick and it's easy. >> leeza gibbons: sheer cover mineral foundation is 100% natural. grab it with your brush, work it into the bristles, and then buff it on in a circular motion. you'll look like you, only perfect. take a look. what do you think? >> oh, i love it. and my redness is completely gone. >> the redness is gone! yay! >> thank you. >> leeza gibbons: do you see the luminosity, this kind of radiance that you have? >> yeah, i glow! >> that's the mica. >> i glow! >> this is wonderful! >> you look really pretty. >> i love it. this is great. >> sheer cover gives you that airbrushed, luminescent look of perfection like that. >> when you try sheer cover, you're going to be pleasantly surprised. it is not like other foundations. it's like nothing you've ever tried. the fact that the minerals reflect the light, the glow you're gonna see, the radiance, it's completely different than anything i've seen.

>> technology now means you don't have to wear a thick and heavy foundation base to have flawless skin. sheer cover will give you that luminous effect. it's going to last all day. you're gonna look great. people are gonna comment about that. >> ( applause ) >> earlier in the show, we took twins helena and maria, and we sent them out for a 5k run, and now we're ready to reveal the results of how sheer cover compares for staying power with a leading liquid foundation. >> helena and maria, come on out, girls. >> hi, ladies. >> hi. >> i love it. you're still running, running, running, running. okay, ladies, look straight at this camera here. let's take a look. can you see, audience, the liquid makeup? >> audience: yes! >> i see a huge difference. first of all, maria has been wearing the liquid foundation, and i see streakiness, shininess, the makeup is wearing away around your nose, underneath your eyes and your cheeks. it looks cakey. it's not looking pretty like that. however, helena looks gorgeous,

flawless. >> doesn't she? >> absolutely. >> did you even break a sweat, girl? >> i did. >> and yet the sheer cover hasn't changed at all. it hasn't sweated off. you still look glowing and radiant, but you don't look streaky at all. but that's looking incredible. >> so the headline here is, lisa, sweat-proof, lasts all day, and it's not gonna rub off on your clothes or... >> your boyfriend. >> ...or your boyfriend or husband or whatever. girls, thank you so much. >> what's amazing about sheer cover minerals is that, as you go through the day, instead of becoming powdery, which is what you might think would happen, it's exactly the opposite. it blends in with your natural oils, and it almost ends up feeling like you've got a soft glow, like a moisturizer, like you've put a moisturizer on. >> the best thing about after using sheer cover, it immediately conceals all my skin blemishes and gave me that "girl next door"- but-celebrity look that every woman wants. >> i inherited the deep circles. see these dark circles

under my eyes? i had people saying, "are you tired? maybe you should get some sleep." and i'm really self-conscious about it. so for me, the first thing i grab is the concealer duo. it gives me beautiful coverage in a really easy, light way. it makes me feel very natural. then i just brush on powder foundation. this is something that is very healthy and light. it's just beautiful, and i love that. >> you know, there's one day in a woman's life where she absolutely has to look her most beautiful, her most radiant and glowing, and that is her... >> all: wedding day! >> absolutely. and one very special bride got a celebrity-style sheer cover makeover, not just for herself, but for everyone in the bridal party, and it was beautiful. here's how it went. >> okay, we're going for our makeup and our hair right now. >> hi, guys! >> woman: good morning! >> good morning. >> woman: consuelo, what are some of your concerns for your wedding? >> my biggest concern is,

i get really dark circles under my eyes. >> woman: look at that. completely covered, completely taken care of. sheer cover will make it look absolutely beautiful. >> it's my wedding. >> ( cheers and applause ) >> woman: here we go. we'll get you hooked up, baby. >> thank you very much. >> you're welcome. sheer cover is going to even out your skin tone. >> you know what's amazing, is it feels very light, actually. it feels like i'm not really wearing any makeup. >> and it looks great. >> you know that sheer cover thing i was telling you about? all the bridesmaids have gotten makeup done, and jen, and mom, and everyone. >> i love it! thank you! >> i'm getting married! >> woman: it's beautiful. >> consuelo: i just looked around the room, and there was my mom and all my bridesmaids, and they looked so beautiful. i have never felt more gorgeous. it was just perfect.

>> ( wedding guests cheer and applaud ) >> i hope that many other brides in the future get to have the same experience that i did. >> all: whoo! >> consuelo: thank you so much, sheer cover. >> woman: now it's your turn to airbrush your skin to perfection with sheer cover. watch as freckles and spots simply disappear; under-eye dark circles fade away; acne breakouts--gone. and sheer cover works like magic on leg veins, scars, and birthmarks. sheer cover comes in four kits-- light, for fair skin; medium, our most popular shade; tan, for olive complexions; and dark, for rich, deep skin tones. it's easy to choose, and we guarantee a perfect match for your skin tone. call now, and receive our natural neral foundation

in two shades. you'll get the sdio powder brush, the duo concealer, the conditioning cleanser and nourishing moisturizer, the extra-length mineral mascara, plus our convenient application guide and quick-start dvd. >> sheer cover feels as if i have nothing on, yet it just hides all of my imperfections. it smoothes everything out. i just dust it on, and i'm out the door. >> woman: a complete system of high-quality cosmetics, brushes, and skin care can easily cost $250 or more at retail stores. but because we sell direct from our own sheer cover studio with no retail markups, we'll send you a one-month kit of sheer cover, all nine products, for the incredible price of just $59.95. and if you call now, you'll enjoy free shipping on us, through this exclusive limited-time tv offer. >> sheer cover is really such a wonderful alternative in makeup, because it is so natural, and i think

that's a trend that everyone's starting to recognize as being important. >> woman: dermatologists agree that mineral makeup is safe for sensitive skin, and sheer cover has a proprietary blend of spf 15 sunscreen, soothing botanicals, and age-fighting anti-oxidants, designed to give you the most beautiful skin ever. and this deal gets even better, if you act right now, because you won't pay our already low price of $59.95, not $49.95, or even $39.95. when you order in the next 6 minutes, you'll get sheer cover for the amazing price of only $29.95. that's right. $29.95. and smart shoppers can lock in that discount price and never pay a penny more. each new season, you'll receive a new 3-month supply of sheer cover at the low price of just $29.95 a month, guaranteed. >> sheer cover is extremely affordable, and that was wonderful to know that packet was coming.

just as soon as i needed sheer cover, there it was in the mail. >> woman: and here's the offer you've been waiting for. be among the first 500 callers, and you'll get over $100 worth of professional cosmetics absolutely free with your paid order. first, you'll get our brand-new traveling pocket duo. >> good things come in small packages. this little mini duo concealer, that's all i keep in my purse. it's amazing if you can think that that's all you need to actually do the whole thing. >> woman: next, you'll receive this ultra-cool sheer color compact, two professional brushes from sheer cover studio, and you'll get this stylish makeup case, perfect for taking sheer cover with you, anytime, anywhere. this incredible gift collection has a $100 value, yet you'll receive these gifts and the complete sheer cover kit-- over $250 worth of high-end cosmetics-- all for just $29.95. >> sheer cover is a great product. i like how fast it is, i like how convenient it is, and i felt like it was a really good investment.

>> woman: we stand behind sheer cover with a risk-free, two-month money-back guarantee. if for any reason you're not delighted, you have 60 days to send the products back for a full refund. >> you can actually use up the whole product and they'll give you your money back. try it out. why not? i mean, it really is that simple. >> woman: so what are you waiting for? with free shipping and a money-back guarantee, there's no downside to trying sheer cover right now. don't miss out. call now. >> sheer cover is helping countless women experience the beauty and the confidence that's literally changing lives. >> when you feel confident, then you can smile, and i can smile a lot when i have sheer cover on. >> this is a good choice. it's natural, it's good for your skin. give it a try. >> sheer cover makes me happy, because it lets me look like i feel inside. >> every woman out there

should expect the best for their skin, and they shouldn't settle for less. sheer cover makes you look like that naturally beautiful woman that we all aspire to be. >> this is your ment to experience gorgeous, glowing skin. i promise, you're gonna love it, so give us a call and let sheer cover help the real you shine through. thanks for watching.

the uso is a bond that we share to help us stay close here at home and far away. [male announcer] to find out how you can help visit us at uso dot org the uso until every one comes home. >> woman: the following is a paid presentation for meaningful beauty by

cindy crawford. now you can discover cindy's personal secret for ageless, wrinkle-free skin with special celebrity guests you won't want to miss... and hosted by network tv anchor karyn bryant... brought to you by guthy-renker. >> hi, everyone. i'm journalist karyn bryant here today to ask one simple question-- how is cindy crawford, the world's most famous supermodel, manage to say so young looking for so long? now in her 40s, cindy seems to have barely aged a day in over a decade. how does she do it? coming up you'll discover the secret and learn how to put it to work on your skin. stay tuned. you're not going to want to miss this. >> cindy has the secret. she knows what works. >> i love cindy crawford. she's so beautiful. she's such an icon. >> she's a supermodel. i mean, if i can have skin like that, i'm going to try anything. >> damon man: for more than a

decade, cindy crawford's face has remained remarkably free of lines or wrinkles. is it a miracle, or could cindy have the secret to turning back the clock? >> so many women would love to know the beauty secrets, especially of the stars. >> clearly they've got to know something that we don't know, right? and so you want to get in on it. you want to get in on the secret. >> woman: the secret to cindy's ageless skin is french doctor jean-louis sebagh, and anti-aging specialist whose treatments are so sought after, allure magazine calls him "the youth guru." >> amanda: he's got a huge success in europe. he's always overbooked each day. and there's a cue for about three hours in the waiting room. >> man: for nearly 14 years, dr. sebagh has treated cindy crawford and dozens of top models and celebrities. >> he's a guru that all the big celebrities and people like stars and wealthy people go to. >> he's really super exclusive. he's amazing. i stared going to him when i was 28 to help my skin age in a way that wasn't

noticeable, and i saw immediate results. >> woman: so what is it that makes dr. sebagh's formula so unique? his secret lies in a remote region in the south of france. in a history-making discovery, scientists here have cultivated a rare melon containing a super antioxidant that seems to defy the aging process. >> man: watch as over time, an ordinary melon decays while this remarkable melon stays amazingly youthful and preserved. >> woman: using this super anti-oxidant, dr. sebagh has formulated powerful serums to shield your skin from further signs of aging while encouraging natural collagen creation. the ultimate secret to smooth, lifted, youthful-looking skin. >> your face visually looks much tighter, and your pores are much closer. it's fantastic. >> i truly believe that this thing inside this melon from south france is incredible.

>> now thanks to a remarkable breakthrough, dr. sebagh's formulas have been distilled into a powerful anti-aging system called "meaningful beauty." >> megan: it's amazing when they say that it is a facial in a bottle. it truly, truly is. >> crawford: i know meaningful beauty's great. people use it, and they start seeing their skin looking better, and they get excited about it, and then their friends might notice or say something. >> lokelani mcmichael: i love the meaningful beauty products. my parents have noticed, and so have my friends. i've gotten a lot of complements. >> dr. elizabeth hare: meaningful beauty has the ability to attack a lot of different problems that people often complain about. you can expect to see improvement of the appearance of fine lines and wrinkles, especially around the eye area, which is a very difficult area to treat. you can see diminished pore size, and also diminished redness and an overall radiant glow. >> woman: vogue magazine calls meaningful beauty "magic." and ladies home journal says "it works." no wonder women everywhere are lining up to try cindy's secret serums.

>> i've always known that serums were really good, but this one has this ability to make the skin feel really alive. >> it tightens and tones everything. it just gives me that look. it really does work for me. >> man: coming up, cindy crawford tells all as she sits down before a live tv audience and shares her latest breakthroughs to help you look younger starting right now. >> we're all aging, but we're fighting the good fight, right? >> right, right, right. >> we're not going to roll over and just give it up. >> woman: and discover the celebrities and hollywood stars who are devoted to dr. sebagh's formulas. >> bertinelli: from the moment i started using the cleanser, let alone the rest of the products, i could feel a difference immediately. >> man: plus you'll meet anti-aging specialist dr. sebagh via satellite from paris, as he introduces the incredible glowing serum, his breakthrough formula sought after by models and celebrities. >> this is my darling product because this is the best kept secret i've used for so many

years. >> woman: if you'd like to try cindy's secret, keep watching for a brand new offer and receive dr. sebagh's amazing glowing serum absolutely free. >> a friend of mine the other night, she didn't know i was even on this product. she thought i had had botox done. ( laughs ) >> hi, everyone, i'm karyn bryant. do you ever wish you could walk up to a famous model or a favorite celebrity and ask, "what do use on your skin?" how come regular gals like us get wrinkles, and you don't? well, today i promise you'll get some answers, meaningful ones, from one of the most beautiful women in the world. please welcome cindy crawford. how are you? >> i'm great, i'm great. >> well, i am honored and

excited to be here. all these lovely ladies are as well. the excitement keeps building for meaningful buty. it's your own skincare line. you've been out with it for about two years now. how does it feel to be bringing this to women around the world? >> it's amazing because i love meaningful beauty. it's all that i use. and i love it when people come up to me and tell me how much they love using it. it's the latest science, it's super easy to use, and you get real results. >> so cindy, tell us about dr. sebagh, the doctor behind the formulation, because he's been treating you since you were 28 years old. from what i hear none of us can get an appointment with him because he's very exclusive. how did you get him to work with you on this line? >> well, his name is jean louis sebagh, and he is a doctor in france, and i first heard about him from a makeup artist. and she said you should really go check it out because he's doing this new antioxidant vitamin therapy. and after the very first time i saw him, my skin looked completely dewy. it looked luscious. it just--he brought my skin back

alive like in a total before and after kind of way. so i really fell in love with jean louis, and i became a loyal patient of his. so you've been seeing dr. sebagh since you were 28 years old. now, i want to share something with you and with the audience. you guys need to see this. we've got a side-by-side picture of you at age 28, and you now, which is at age 41. good for you. so let's take a look at these pictures. >> ( audience oohs and aahs ) >> bryant: now, that is terrific. i have to tell you this is an impressive side-by-side because i'm not seeing... >> even for me, i look, and i go, "you know, that's not bad." i must say that--because those are paparazzi pictures. those are not retouched magazine pictures. but yes, that's why i'm in love with dr. sebagh. i mean, he's--you know--he's my boyfriend. what can i say? i wish everyone could have that one-on-one visit with him, but it's not possible, and that's why i did the skincare line. it was, how do you bring this super-exclusive doctor that takes months to get an

appointment with in france or london--how do you bring him to you guys? and that's what meaningful beauty was for me. >> man: the secret to meaningful beauty is dr. sebagh's ground-breaking serums, featuring a rare melon enzyme discovered by scientists in the south of france. >> ( speaking french ) >> translator: this melon produces a large quantity of an antioxidant enzyme called "sod." the enzyme keeps this unique melon from decaying and in the skin, helps prevent cells from aging as fast as they normally would. >> extracting the melon extract was a real breakthrough. and we are one of the first in america to use this melon extract in its skincare line. it's why meaningful beauty is so exclusive. >> there's no doubt in my mind that melon extract works. ever since i started using meaningful beauty, i have noticed a big improvement--big improvement. my skin tone is totally different than it was a year ago--smoother and clearer, and, thank god, cindy talked dr.

sebagh into doing this. >> a lot of us grew up watching the woman we're about to meet. when she was just 17, she was nominated for an oscar in the celebrated film manhattan. she's the granddaughter of author ernest hemingway and the author of the recent healthy living from the inside out. please welcome mariel hemingway. mariel, it's great to see you. we're happy to have you here with us. if you don't mind, i was curious if you would tell us your age becae you look terrific. >> well, between us girls and everybody else out there... i'm 45. >> ( audience applauding ) >> yeah, and i think--you know, the truth is i'm happy to be 45. and i feel very good about being my age, but being my age means that i'm going to take very good care of who i am. >> so what has your experience been like witheaningful

beauty? >> you know it works when you actually throw out other products. and i did that. it was, like, two weeks, and i went, "i'm sold." 'cause i could feel the difference. i feel a firmness, and i just-- it's changed the texture of my skin. and my skin feels younger when i use it. it feels vital, it feels vibrant, it's kind of like it's excited. >> you know how you feel like when you drink a glass of orange juice and you feel like, "gosh, i'm really doing something good for my body?" i just feel like i'm feeding my skin, and it's-- >> yeah, it's a pick-me-up. >> it is a pick-me-up. it's a physical and a mental pick-me-up. and it works, and it has this amazing doctor and all his science standing behind it. >> dr. allan wirtzer: dr. sebagh has made a remarkable discovery, finding this naturally occurring, powerful antioxidant that helps to fight the signs of aging in our skin. >> these are some of the before-and-after clinical photos from clients who have used meaningful beauty. and you see a definite decrease in the visible wrinkles on her cheek area. this picture highlights the

ability of meaningful beauty to improve the puffiness and the fine lines around the eyes. and you can see definite decreased appearance of her pore size as well as improving the overall complexion to the skin. >> well, we are all so excited about meaningful beauty, sit's a great privilege now to introduce you to the man behind these remarkable formulations. joining us now via satellite from paris, please welcome dr. jean louis sebagh. >> bon jour. >> well, i have to say you have been treating cindy now for more than 12 years. you're doing a terrific job. but what changes have you seen inindy's skin over the past 12 years? >> none. none. she's still lineree, flawless. and i can tell you the next 12 years will be exactly the same because i know. >> and that's why i love jean louis. i know i'm not the only one, but thank you, thank you. >> doctor, let's talk about the melon extract because, as cindy called it, the superstar

ingredient-- >> yeah, that's kind of our star ingredient, is the s.o.d. and-- >> yes, this very special melon, which is a french melon, contains very special anti-aging enzymes called sod, which is one of the most powerful antioxidant available on the market at the moment. this enzyme works as a first line of defense to protect us from damaging the collagen fibers on our skin. and that's what makes meaningful beauty products and this natural enme so special. >> you said it much more eloquently than me, jean louis, so thank you. i was having a little trouble with the science part. sohank you. >> darling, you the beauty, i'm the doctor. >> crawford: well said, thank you. >> woman: coming up, dr. sebagh reveals his best kept secret for models and celebrities. >> this is my darling product because this is the best kept secret i used for so many years. >> dorothy hamill: oh, my gosh,

what a luxury it is to be able to be at home and use dr. sebagh's products. and of course with cindy and her accessibility to people like that, it makes people like me sitting at home think, "wow, i should try this." >> cindy could use, i'm sure, any product in the world, and she's come across probably all the best that's out there. >> she's a supermodel, but her skincare regime is the same as what i do at home. >> imagine that you have cindy crawford, the most beautiful woman in the world, and you have this incredible doctor from paris that has a weapon, that has this incredible product, and you have that for you. i'll use it. i'll be using it. it's incredible. >> man: in the past 14 years, barely a line or wrinkle has appeared on cindy crawford's face. is it a miracle or just a special secret known only to cindy. >> cindy looks amazing.

and for 41, she has barely any wrinkles, fine lines. her skin looks great. >> woman: for more than a decade cindy crawford and an elite group of supermodels and celebrities have sought out the exclusive treatments of renown french anti-aging specialist dr. jean-louis sebagh, the man allure magazine calls "the youth guru." >> man: now, in a remarkable advance, dr. sebagh's formulas have been distilled into a powerful anti-aging system called "meaningful beauty." >> meaningful beauty is amazing. you see an immediate difference. i'd recommend it to anybody. >> woman: call and receive cleans which removes makeup, purifies, and refreshes your skin. >> i love the cleanser. i love the cleanser. it feels perfect on your skin when you put it on, and you know you're getting clean. i mean it takes off my makeup. it takes it all off...magically. >> man: next, it's maintenance 1, a silky smooth european day cream that nourishes, protects, and enlivens your skin.

>> woman: at night, apply the amazing maintenance 2, infused with dr. sebagh's powerful melon enzyme to encourage natural collagen creation. >> man: watch as every day the appearance of lines fade and you wake up to visibly younger looking skin. >> i started using maintenance 2, and it s like i woke up that next morning having been in a spa all night long. >> woman: you'll also receive eyes to reduce the look of puffiness, dark circles, and crow's feet. you'll be amazed how your eye area appears more firm and lifted. >> man: and once or twice a week, experience a full-face spa-style makeover with cindy's meaningful beauty masque. watch as pore sizes visibly diminish and your skin texture is dramatically refined. >> you know what i do? i put it on, i know it's 15 to 20 minutes. then i go on and wash my face. it feels wonderful. and it has the melon extract. >> woman: patients pay thousands of dollars for a series of treatments containing dr.

sebagh's amazing melon extract. that's why meaningful beauty's regular price of $119 for a one-month supply is already quite a bargain. >> man: once you see and experience the results for yourself, we're sure you'll agree. but because cindy has decided to offer age-defying formulas direct to consumers with no retail markups, dr. sebagh's youth serums are now surprisingly affordable. >> woman: that means you won't pay $119 for meaningful beauty. customers who call in the next 14 minutes will receive an unprecedented 50% discount and pay just 59.95 for the complete meaningful beauty system. >> meaningful beauty is like a facelift in a bottle. it's absolutely amazing. i don't believe there's any other product like this on the rk. >> man: the editor's of glamour say they "love" meaningful beauty. vogue calls it "magic." and ladies home journal says, "it works." >> woman: so what's stopping

you? meaningful beauty comes with a no-risk 60-day money back guarantee from trued guthy-renker with a nearly 20-year track record of customer satisfaction. >> you can sample it at home, try it on your own skin, and if it doesn't work, you can return it. >> man: and there are rewards for acting quickly. >> woman: call now and as a special bonus, receiver. sebagh's decolletereme, a rare european beauty secret to rejuvenate the delicate skin around the chest and throat where the signs of age often appear first. >> man: you'll also receive dr. sebagh's amazing new glowing serum. the instant infusion of nutrients creates an immediate visible enhancement, a breakthrough formula dr. sebagh normally reserves only for his most exclusive celebrity clientele. >> i think he wanted to call it "model secret" because some of his other clients, who are also models, they love it as a great base for under makeup. >> man: imagine, you get all theseupean beauty secrets and gifts all for just 59..

we'll even fast-track your shipment with a free upgrade to priority mail so you can benefit from cindy's serums even sooner. >> woman: but it gets even better. cindy is teaming with guthy-renker to offer a special one-time reward for fast-acting customers. >> man: be among the first 500 callers right now, and we'll cut our already low discount price in half. >> woman: that means you won't pay 59.95, not 49, not 39, but just 29.95 for the complete meaningful beauty system, gifts included. >> it's amazing that they can keep it at the price that they have it, and it's just such good stuff. you think you're paying thousands of dollars for this. >> man: why should the secret to beautiful, ageless skin remain only with celebrities and exclusive patients of dr. sebagh? >> since she makes her living looking beautiful, i just thought, "well, if she's doing this and she looks like a million bucks, i want to try it." >> woman: call now and experience the age-defying

magic of meaningful beauty. >> bryant: she's a supermodel, a businesswoman, a wife, and mother. like most of america, she juggles a career and a family. now in her 40s, cindy seems to have barely aged a day in over a decade. how does she do it? cindy says she's got the answer, and coming up, you will, too. >> crawford: i get asked constantly from people, what do i use? especially i have a few friends in my mommy group that are maybe five years younger than me. and actually last time we were together, they like, "we want the cindy list, what she does to look the way she does, like we want to know everything you. and i'm like, "you guys already know. i've told you guys. you've just got to do it." >> cindy's always been the researcher, and so it's kind of nice for you and i because we benefit from that. and we're like, "okay, if you say, we'll do that." >> if cindy says it's good, i have no doubt that it will be great. >> cindy's mom jennifer: i know that she's worked with so many of the top people to put this together to make it accessible for everybody.

>> woman: for over a decade, cindy has trusted her famous face to dr. jean louis sebagh, a world-renowned anti-aging specialist with offices in both paris and london. cindy and dr. sebagh have joined up to make his exclusive formulas available here to all of us. >> man: now let's meet dr. sebagh live via satellite as he reveals his top-secret formula sought after by models and celebrities. >> i tell you, dr. sebagh, your name is getting out there now because of meaningful beauty. we think you know what you're doing. you've obviously done a terrific job with cindy. she looks great. it's a great privilege, you know. it was an amazing privilege when i saw her 12 yeas ago in paris, i almost fainted for the first time. >> doctor, let's talk about the glowing serum because this is something new that you and cindy are introducing. what can women expect as results after using is new product? >> this is my darling product because this is the best kept secr i've used for so many

years. the formulation i've done very, very specially for my vip patient or my celebrities and moguls. they use to come secretly to my office, "can you give me the product? can you give me the product?" this serum is absolutely amazing because it will tighten, firm, and smooth your skin immediately. it will add some vitality and radiance to your skin. it will get rid of the shiny skin. it's an amazing product. >> i love the glowing serum and the smell and the texture. and also i love using it before going out for dinner, like after a long day, and you have to get yourself together again, and then to put on the glowing serum, it just, i don't know, wakes up my face. i'm like, "okay, second act, i'm ready to go." >> i use the glowing serum probably more than i should, but i'm addicted to the glowing serum. and i don't know what it does, but it does what it says. it makes you glow. >> it protects my skin. if you do the maintenance on the one and then you put this on top, it's almost like a barrier. it's like a layer that you're protecting your skin from everything else.

so if you want to feel like glowing but pretty, this is what you use. it's really exciting to sit down with other women who love meaningful beauty as much as me and just to share our stories. so we're talking about our favorite products. >> the serum, that's my-- that's- >> the little secret-- >> the secret weapon. oh, i love that. >> the glowing serum is a new thing. >> you know it works when you're excited after you put it on. holy cow, look at my face. and you feel it-- >> we all keep it in our purse. >> woman: yeah, we carry it in our purses. >> i feel like it's a shower for my face. >> woman: that's a good way to put it. >> i love the meaningful beauty at maintenance 2, the night fluid. it's just very nourishing and just doing what i need it to do throughout the night. >> that's the one with the most active ingredients. and that's the chance that you have to do the most good for your skin. >> i had to get my husband to try this because i think it would really help his crows-- while he's sleeping at night, why not slab some of this on? >> woman: my favorite is the eye cream. i've used it on the lines on my forehead from sun damage. i can barely see the lines on my forehead.

and the ones around my eyes have just--the used to be, like, four lines. i used to to count them. now there are maybe two light ones. >> i really love this because it has smoothed out some of the lines i'm getting on my chest. >> it leaves your skin feeling really silky, too. >> i spent a lot of time in the sun growing up in arizona, and i didn't really treat myself very well. and if you--a lot of times we forget about the neck area. >> and there is no surgery. there's nothing they can do for this. this is what we get, so you really have to take care of it. >> i love it. >> when a product works as well as meaningful beauty, you want to spread the news, and you want to share it. >> thank god cindy brought all of his products to us because i put these creams on my face, i use the cleanse, i use it all, and skin looks different. my skin looks healthier. my skin looks younger. >> knowing that cindy has access to this doctor and is now allowing all of us to have access to it as well, he's great. >> man: you, too can experience cindy's secret to ageless skin with our special risk-free offer. >> woman: call now and receive cleanse to remove makeup and

purify. maintenance 1, an exclusive european day cream with sun protection. >> man: maintenance 2, for overnight cell repair with dramatic visible results. >> woman: you'll also receive eyes to smooth lines while lifting and firming the overall appearance. >> man: and dr. sebagh's incredible facial rejuvenation masque. watch as pore size is visibly diminished and your skin texture is dramatically refined. >> i love the way my skin feels after i take this off-- soft and smooth. it just feels like a baby's bottom. >> woman: patients paid thousands of dollars for a series of treatments containing dr. sebagh's amazing melon extract. that's why meaningful beauty's regular price of $119 for a one-month's supply is already quite a bargain. >> man: but because cindy has decided to offer these age-defying formulas direct to consumers with no retail markups, you won't pay $119 for meaningful beauty. >> woman: customers who call in

the next nine minutes will receive an unprecedented 50% discount and pay just 59.95 for the complete meaningful beauty system. >> meaningful beauty is an incredible value. when you see what it does, it's a huge value, huge value. >> man: meaningful beauty has been formulated to be gentle and safe for all skin types with results you can see right away. >> woman: and there are rewards for acting quickly. call now and as a special bonus receive dr. ba's decollete creme, a rare european beauty secret, to rejuvenate the delicate skin around the chest and throat. >> man: you'll also receive dr. sebagh's model secret, the amazing new glowing serum, a breakthrough formula dr. sebagh normally reserves only for his exclusive celebrity clientele. >> it's called glowing serum, and it couldn't be more aptly named. it's the perfect name for it. your skin just feels fresh and fun and juicy and ready for makeup. >> wom: imagine you get all these european beauty secrets

and gifts all for just $59.95. we'll even fast track your shipment with a free upgrade to priority mail so you can benefit from cindy's serums even sooner. >> man: but it gets even better. cindy is teaming with guthy-renker to offer a special one-time reward for fast-acting customers. simply be among the first 500 callers right now and we'll cut our already low discount price in half. >> woman: that means you won't pay 59.95, not 49, not 39, but just 29.95 for the complete meaningful beauty system, gifts included. >> man: what's more, you can lock in this one-time discount price and ensure you'll never pay a penny more. thanks to our convenient home delivery, you'll receive a fresh supply of meaningful beauty each new season, always at our lowest price ever, guaranteed. >> woman: and best of all, you can experience dr. sebagh's dramatic formulas with a risk-free 60-day money back

guarantee from trusted guthy-renker. >> there's no hassle. you can just return it and get your full refund, but i'm telling you right now he won't return it. it is a fantastic product. >> woman: why should the secret to beautiful, ageless skin remain only with celebrities and exclusive patients of dr. sebagh? discover cindy's secret to ageless skin. call now. >> i love the meaningful beauty products, and i love that they're so easy. i mean, i spend a lot of time in the sun, in the wind, in the heat. the best thing about the products is that they actually , d they balancehe skin out. and when you wake up in the morning, your skin is nice and dewy and moist and glowing. >> mningful beauty has made such a difference in my skin. and it just makes you feel better knowing that you've done as much as you can to make your skin look great. >> meaningful beauty is so good, and you have nothing to lose because if you don't like it, you can always send it back, but that's not going to happen.

it is not going to happen. >> you will definitely see a difference with meaningful beauty. you'll definitely see a bounce in your skin. you have to go and get this stuff. you have to try it for yourself to see. >> woman: so don't deprive yourself. call now and experience the age-defying magic of meaningful beauty. >> man: this has been a paid presentation for meaningful beauty by cindy crawford, brought to you by guthy-renker.

>> woman: the following is a paid presentation for principal secret reclaim,

created by victoria prcipal, presented by guthy-renker. would you like to experience dramatically younger-looking skin without a drastic procedure? now you can, with the amazing principal secret reclaim. >> watch as fine lines and even deeper wrinkles seem to visibly fade away. skin texture is smoothed and elasticity improved for a more youthful, lifted appearance. >> amazingly, at 42, i feel like my skin is the best it's ever looked in my adult life. >> join over 2 million principal secret customers and reclaim your healthy, beautiful skin. and now it's easier and more affordable than ever, thanks to a special new limited-time offer. >> hello, i'm victoria principal, president and founder of principal secret. many of you have been loyal customers since 1991, and some of you are watching now for the very first time. it has always been our mission

at principal secret to bring you high-end skin care that is easy to use, effective, and affordable. our reclaim system is an amazing value, but something has changed-- not you or me and not our skin care, but the world around us. i don't want to pretend that these aren't difficult times. we all know they are, and we have many situations to take care of. and because, after almost 18 years, i know we at principal secret have an intimate relationship with customers, i'm taking an unprecedented step by lowering the price of the reclaim 30-day system. so sit back and watch our new show. we've taken care of the cost-- we'll take care of your skin-- and that leaves you time to take care of everything else. >> what if you could suddenly look five, ten, fifteen years younger? >> they said, "you look like you're 20." >> if you could reduce the look of wrinkles... >> yes, i'm 60, and i love it!

>> reactivate the glow... >> 38 never looked so good. >> and reclaim the skin of your youth. >> oh, my goodness! >> look at you! >> with principal secret reclaim anything is possible! >> that's your beautiful face! >> i'm in shock. >> cosmetics entrepreneur victoria principal connects with her customers and knows what women just like you need for gorgeous skin. she is a pioneer--one of the first to bring the miracle anti-wrinkle peptide argireline to the united states, creating a nonprescription topical cream to address visible wrinkles and lines. >> we're making, i believe, the best skin care in the world. >> and, today, victoria is rolling out two revolutionary new products that are brand-new and simply genius. the first focuses on your biggest beauty asset-- your eyes. it's a one-stop wonder that brightens, de-puffs, and hydrates the skin around your eyes

and visibly reduces deep lines. >> other skincare lines don't even discuss visible deep lines, but we've proven that we're doing it. >> and the second is a product so new, so different, that it's being heralded as a magic wand. >> this is magical. i love this. >> discover the illuminating youth wand. designed to give you brighter, younger-looking skin in--get this--30 seconds! >> it is mind-boggling how quickly it works. >> coming up, tv news journalist catherine crier interviews victoria about her award-winning skin care. >> the primary breakthrough inside reclaim is an ingredient called argireline. what does it do? >> everything. >> ( laughing ) >> stay with us, because the next few minutes could change the way you look for a lifetime. >> look at you! you're hot and sexy and beautiful! >> hi, i'm catherine crier. before we start, i want you to take a look

at some of these photographs. my guest today, victoria principal, claims that the visible differences you're looking at are the results of a topical skincare system--hers. victoria, welcome. nice to see you. >> thank you. >> now, i want to ask you something. everybody knows you as an actress. what in the world took you into skin care? >> when i was a little girl i was fascinated by it. and as a young adult, i had skincare problems, and dermatologists couldn't fix it. they could give me antibiotics, but once i stopped, then i had the problems again. so, eventually i found someone who could help me find a way to address my skincare problems in a more natural form. out of that came three products that i would use, and out of that came my girlfriends borrowing them all the time. girlfriends never borrow skin care--they keep it. >> yes! >> and that's how principal secret began with those three products. >> victoria principal has built her brand on making skin care simple-- three steps, three minutes. >> principal: think about it--

before principal secret, have you ever heard of three steps, three minutes, that you could have great skin care that simply, that easily, and that effectively and affordable? >> with principal secret reclaim products, victoria delivers a promise that gets everyone's attention. visible results you can see and feel in 30 days, with independent clinical studies that prove an increase in moisture level, a restoring of skin elasticity, even the visible reduction of wrinkles. >> i could not believe the difference in the look of my skin in these photos. >> oh, my god... >> that's huge. and i thought, "this is really amazing to have this-- just this concrete evidence right in front of me." >> using the claim in a clinical study, "after just one week, we measured a reduced number of wrinkles at the upper lip area by 38%." >> that's pretty dramatic. >> that's incredible! >> i've just never had such soft, beautiful, clear skin. >> this is the first time in my life where i've been

happy with my skin. >> the st beautiful stars in hollywood say reclaim is their secret to a youthful glow. >> when i'm on a red carpet, when i'm at an event, i feel so wonderful and so confident. >> actress sherri saum from the hit tv show rescue me says it makes her skin red-carpet ready. >> sometimes they say, "sherri, we're gonna come in close." before reclaim, i'd be like, "i think i hear my publicist. i gotta go." and now, i just like, "hey, come in. do your worst. come in closer." i'm spreading the word about reclaim because i love it. >> what are you proudest of about the reclaim line? >> reclaim has been the most successful and fast-selling line that we've ever had in principal secret history. >> why do you think that is? >> i think because of argireline. i think this is the most ground-breaking technology in the last decade. >> what does it do for us? >> it helps relax the facial muscles, acting to free wrinkles from the pull of repeated facial expressions. and that helps to smooth away

the visible appearance. that's extraordinary. prior to argireline, there was no real way with a nonprescription topical cream to address wrinkles and lines and relax facial expressions. >> sort of a topical botox. i mean, is that what we're talking about? >> there's a difference between something that's injected and that paralyzes and something that's supplied topically, without a prescription, without a doctor's presence, a painless way to regain that youthful activity and that beautiful youthful look. >> reclaim can work for you, reducing the look of fine lines and wrinkles without the worry of invasive procedures. >> so what you're getting-- and this is what i love-- is you make all of your facial expressions, but when you stop, your skin goes back to that youthful kind of smoothness. >> instead of doing the drastic medical spa injectibles, that was really the motivation behind me getting the reclaim

products--to do whatever i can that's natural and good for my skin. >> the whole idea of botox to me is really scary. thinking about what it is and needles in your face. >> with botox, it only targets certain parts of the face, where with reclaim, you can use it all over your face, neck, and decollete, and it's going to give you an overall beautiful appearance to your skin. i couldn't believe what i was seeing-- diminishment of fine lines and wrinkles around the eyes, brightness into the skin, and evenness in skin tone. >> it's great to have a product like reclaim because it's startg to soften the expression lines, and it does it with a natural formulation, which is something, you know, i feel more comfortable with. >> dr. derrick jones is a board-certified dermatologist, founder and medical director of an exclusive practice in beverley hills. he's published in 25 medical journals and textbooks, and recently studied the clinical reports and photographic results

of reclaim. >> this woman, who is age 45, you can see that after using reclaim, there is a notable improvement in the texture and tone of her skin. this woman is age 56. you can see a very nice improvement after reclaim in the fine wrinkling around the eyes, which makes the skin look smoother, more healthy, more radiant, and younger. this product line is created by a woman who really understands skin. she has it right. >> at 59, victoria has the soft, supple skin of a woman half her age, thanks to principal secret. >> we don't want to look 20 again. we want to look like we have beautiful, healthy skin. we want to look our very best in this moment. >> principal secret reclaim guarantees you'll see visible results in 30 days or less. >> that's you! >> but we don't stop there. reclaim includes three products that deliver visible results in only 24 hours. victoria calls them

her age brakers. >> b-r-a-k-e-r. ( imitates tires squealing ) age braker. ...that targets your biggest beauty asset--your eyes. >> we are just introducing it today, so you are the first to hear about it. this has 10% argireline, but it also has age-defying peptides and also antioxidants. >> the eyefirmation eye serum gentle exfoliates around the eye area. it moisturizes and firms the skin, and significantly reduces puffiness and fine lines. >> "the participants who clinically tested the eyefirmation eye serum reported a 59% visual reduction in under eye puffiness"! >> this is good. >> i love this, 'cause i get puffy. and "a 59% visual reduction in fine lines at the eye area." now, i know that you're a skeptic. have you ever heard anything like this about an eye product?

>> that's outstanding. >> "at eight weeks, clinical testing proved that reclaim age braker eyefirmation eye serum significantly reduced visible deep lines." other skincare lines don't even discuss visible deep lines, because very often the products can't address it. but we scientifically have proven that we're doing it. >> the reclaim eyefirmation is super fantastic. i've already noticed a difference. >> i don't have the dark circles under my eyes. they are gone! >> i really noticed a dramatic difference. it's like my secret weapon. i was just so excited! >> as good as this sounds, the best is yet to come. think brand new. think revolutionary! it's a magic wand that'll make you look fresher, brighter, younger--instantly! >> this is magical. i love this. >> the illuminating youth wand is scientifically advanced makeup, but it's also wrinkle-reducing skin care.

the longer you use it, the younger you look. and there's more, because we're introducing, for the very first time, victoria's amazing... >> everybody out there should be ordering this! >> keep watching and find out how you can be among the first to get these superstar products absolutely free! e you ready to stop worrying about your skin? ever wish you could actually reverse the signs of aging? >> look at this. >> that is incredible. >> that's skin care! >> now is a great time to call and have principal secret reclaim delivered directly to your door, because today victoria has a very special offer. >> after almost 18 years, customers have given us brand loyalty that other companies only dream of. so how do we say thank you? how do we say how much it means to us that you believe in us and our product? times are tough, budgets are cut, belts are tightened-- so what have we done?

we've lowered the price of the reclaim 30-day system, because right now, that feels like a really good way to say thank you. >> it's never been more affordable than now to reclaim smooth, sexy skin. watch as fine lines and even deeper wrinkles seem to visibly fade away. the appearance of sun-damaged skin is renewed and elasticity improved, for a more youthful, lifted appearance. named best skin care in 2007, reclaim is your solution to aging skin, beginning with a luxurious and gentle total facial cleanser. >> this is going to take off dirt and grime, facial makeup, eye makeup, and it has a built-in toner and it is quick rinsing. >> next, the new age braker eyefirmation eye serum melts right into your skin, smoothing out wrinkles and giving you younger-looking eyes in just 24 hours. >> this is the tool that actually diminished those lines, really noticeably

diminished them for me, and i'm so happy. i love it. >> then smooth on the reclaim day cream with spf 15. it instantly hydrates and brightens for a youthful glow that just keeps improving over time. >> imagine someone taking a little eraser 1% a day. imagine 10 days. imagine 60 days. imagine the rest of your life. >> the companion night cream is supercharged with a double dose of argireline so you get twice the wrinkle-fighting action while you sleep. >> just put it on, and it just seemed to... ( makes suction noise ) just like a little sponge! >> and there's much more. for an instant 24-hour glow, indulge in our special serum that firms and moisturizes. and detoxify with the enzyme mask and peel to reveal vibrant, healthy-looking skin. >> i particularly love the nights when i use the enzyme mask and peel. i just feel like i've pulled the week off my face. >> you could spend well over $300 on famous brand names sold in department stores,

which makes the regular price of principal secret reclaim at $218 an incredible value. and sold as a system, reclaim is specially priced at only $89.95, no retail markups, and delivered directly to your door. once you see the years visibly reversing, you'll agree that it's worth every penny. but order now, and you can try a complete 30-day supply of reclaim for-- listen to this-- only $29.95. and if that doesn't get you rushing to the phone, this will. because victoria is so certain you'll love reclaim, order in the next 20 minutes and she'll take an extra $10 off your first kit, so you'll pay the unprecedented low price of only $19.95. now you can de-stress your skin without distressing your budget. call now, and we'll even throw in a free upgrade to priority shipping, so you'll have reclaim at your door even sooner.

but we're not finished yet. you'll also get two of victoria's hot new products, together a $38 value, yours absolutely free. >> what's amazing, besides lowering the price of the reclaim 30-day system are the two gifts you get from the show. i mean, you're getting the wrinkle-retreat mask capsules, which are incredible. put them on, sleep in them. that's what i do-- sleep in them. when you wake up, last week's stress-- bad day, bad week, whatever-- gone, start fresh. the other thing? the youth wand. if you've got puffy eyes or you've got circles or darkness, anywhere you would like to look more youthful, apply the youth wand. like that. it's amazing. >> we invite you to try principal secret reclaim and judge for yourself, because the only way to appreciate these products is to personally experience them. and our risk-free guarantee lets you take your time. in fact, you have a full 60 days to use reclaim, and if you're not

absolutely delighted, send back the containers. even if they're empty, you get your money back. >> the first morning i woke up after using the reclaim products, my husband took a look at me and he said, "you look amazing." >> so there you have it, the entire reclaim system for only $19.95, plus two free gifts and our unconditional 60-day bottom of the jar guarantee. but you've got to call now, because this offer is only available for a limited time. hurry! smooth, beautiful, healthy-looking skin is just a phone call away. >> hi, welcome back. i'm catherine crier. if you're just tuning in, you'll love what's coming up. with me is victoria principal, the founder of principal secret reclaim. you greeted me today-- no makeup. you look fabulous. >> oh, thank you! the fact is, i would say that i spend more than 50% of the time with

very little makeup, if any. i like healthy skin, healthy hair, kind of spanky clean. it's really about enjoying and letting your healthy, beautiful skin shine through. >> you strike me as a bit of a david against all those goliaths, oftentimes more expensive department store brands. how do you keep up with the big cosmetics companies? they have millions of dollars to put into r&d. >> i'm an aging woman. >> wait a minute. >> in one sentence. i want it for me and i want it for my customers, and i'm gonna find the best and i'm going to address it. >> i started using reclaim at 45 years old. i'm 47 now. i feel like i've reclaimed 15 years of youthful-looking skin. >> look at the benefits. i feel...i feel beautiful. >> how does reclaim restore youthful, dewy-soft skin so quickly? the breakthrough is in the unique way we nourish and moisturize your skin. reclaim actually helps to reverse the damage

caused by aging and dry skin. >> dehydration is kind of the root of all evil. >> moisture loss will tend to create a parched appearance to the skin and is one of the primary causes of lines and wrinkles. >> in multiple clinical studies, the reclaim products proved their astonishing ability to restore moisture to the skin. >> as you age, it's not only important to try and prevent moisture loss, but also to restore moisture, to get it into the skin where it's going to work. >> i hear all these claims about putting moisture in the skin. and then i've heard, "well, that's very hard to do." >> but we do it. it's extraordinary how much moisture we can restore to your skin, not just within days or weeks or months-- literally within hours. we've created a transportation system. it's a molecule that's small enough to take these ingredients into your skin where it needs it, but also to release them in kind of like a time-release element. so you're not getting a surge of moisture and then an hour

later you're dehydrated. you're getting long-lasting moisture how you need it. >> i needed something that would bring more hydration, and immediately when i started using the reclaim, it was like i just had hydration throughout the day. >> i think the best compliment since i've been using the reclaim line is when i went to my 20th high school reunion, and i got voted "least changed" by all of my classmates. it made me feel terrific. >> are you ready for a beauty revolution? introducing the incredible illuminating youth wand that helps smooth away wrinkles and banish dark circles to make you look fresher, brighter, younger, in 30 seconds. >> the difference it makes is nothing short of magical. >> keep watching and find out how you can get this breakthrough product and... ...for smooth, firm, luminous skin. >> these little capsules here? magic. >> two revolutionary products that cost you

absolutely nothing. principal secret reclaim stands out as a leader in the crowded skincare market for three significant reasons: simplicity... >> three steps, three minutes. >> loyalty... >> as far as i'm concerned, there's no other product. >> and most importantly results! >> it's for all skin types, it's for all races, and both sexes. so whether you have very dry skin, whether you have oily skin, whether you have a t-zone, sensitive skin, this is the skincare line for you. >> reclaim has made my skin luminous again. it softened the little lines. it's maybe delayed some nature from happening to me. >> actor sherri saum from the hit tv show rescue me says reclaim rescued her skin. >> i was working on location in south carolina. it was a period where i really started to feel like my skin needed some help. i saw the infomercial for reclaim, and i was so impressed with the testimonials, with the after-photos. they absolutely were radiant.

but the thing that really made me pick up the phone was knowing that victoria principal was behind this product. she's an actress, and she understands the special pressure that we have to want to look the best we can and to want to look young. why i'm so passionate about it. >> one of the things i must admit i really liked was easy. i like one, two, three. i cannot mess around with something that's going to take me a long time. >> i have a short attention span when it comes to doing things. i want it to be easy, i want it to be fun, i want it to feel good, to look good, and i want to be out the door. i have a life to lead. >> and busy customers everywhere can testify that reclaim is a simple, fast and effective way to gain truly youthful-looking skin. >> if it's not easy to use, it won't be something that'll be part of my repertoire every day. i have three little kids

and a husband, and i'm busy, busy, busy. and because reclaim is easy to use, i use it in the morning, and i use it at night--i don't cheat. >> i don't even think about my skin anymore. it's like i know it looks good, so i'm not looking in the mirror and worrying about it. the skin is much more firm. reclaim has just lifted it up. i ink it's great. >> would you like luminous, touchably soft skin that people will notice? well, you deserve it, and now you can take care of yourself without feeling frivolous, because principal secret reclaim is being offered at a very smart price. let's compare. famous brand names at department stores run for well over $300, but you'll see that at $218, the regular price of reclaim is an incredible value for high-end skin care. and, at our regular discount price of $89.95, you know it's already a great deal. but now, through this exclusive television offer, you can have the complete

30-day supply of reclaim for only $29.95. >> it's affordable, it's amazing. you'll see results. >> and there's more good news-- order in the next six minutes, and victoria will send you two brand-new bonus products free. you'll receive the wrinkle retreat refirming mask. each capsule is like liquid energy, boosting tired skin with nourishment and hydration for a fresh glow. >> i mean, the next morning, your skin is just incredible. it is so soft and smooth. >> it's as though you went to the world's best spa. >> and you'll be one of the first to get victoria principal's magic youth wand. >> is it a concealer? is it a highlighter? it's both. >> the illuminating youth wand is a futuristic hybrid that combines makeup and skin care in one amazing product. you get instant younger-looking skin and long-term results. >> victoria: the difference it makes is nothing short of magical. >> you'll be amazed at how eyes appear lifted, dark

circles begin to dimish, and deep lines near the eyes and lips seem to fade away in seconds, giving your face a youthful glow. imagine, you get these gifts and the entire reclaim system, a combined value of over $250, all for just $29.95. and smart shoppers can lock in this sale price and never pay a penny more! each new season you'll receive a three month's supply of reclaim, shipped directly to your door, a convenient service you can cancel at any time. could this offer get any better? yes, it can! because victoria knows times are tough in today's economy, she's dropping $10 off your introductory kit, so you can have reclaim for just $19.95. it's the lowest price in principal secret history! >> now i'm gonna try to convince my husband to use it, too, because i know it works. >> and with victoria's famous bottom-of-the-jar guarantee,

trying reclaim is risk-free. >> we're in this together. let's keep it that way. so here's what i'll do: use reclaim for up to 60 days. that's two months! if you don't absolutely love what it does for your skin, return the containers, even if they're empty, and i will give you your money back. no hassle. >> and remember, even if you decide to return the entire system, the youth wand and the mask capsules are yours to keep free! no strings attached. there are honest-to-goodness bonus gifts. so call now. you're not going to want to miss this opportunity to reclaim beautiful, youthful skin. >> i care about you. i want you to enjoy beautiful, healthy-looking skin without feeling you have to make cutbacks in other areas. i don't want you to feel you're making a choice that is simple vanity or selfish. your skin care is an important part of your personal health and self-image, in the same way that brushing your teeth or washing your hair

are important to you. principal secret can't solve the problems of the world, and we can't solve all of your problems, but we can help. we can help by providing you our extraordinary reclaim 30-day system at an even lower price, and that's what we've done. i'm not doing this just so you'll buy reclaim. i'm doing this so you'll use reclaim. de-stress your skin without distressing your budget. reclaim yourself. >> reclaim is the very first line that's ever given me the results that everybody else promises. >>hen i wake up in the morning and i have a youthful look, i can choose whether i want to wear makeup or whether i don't want to wear makeup. and that's pretty good for a 46-year-old mom. >> at the end of the day, all we want is something that works, something that just makes our skin beautiful and keeps us youthful. and that's reclaim! >> are you ready to let reclaim work for you? why wait any longer?

you can have reclaim now for our lowest price ever, yours to experience for 60 days, risk free. we'll ev thrown in a free upgrade to priority shipping and two amazing free gifts, all for just $19.95, but only if you call right now. this has been a paid presentation for principal secret reclaim by victoria principal and guthy-renker.

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