tv 11 News Today NBC September 23, 2009 6:00am-7:00am EDT
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flawless beauty in seconds. >> wow! i love it. >> stunning lady! >> beautiful! >> this stuff is cool! >> woman: based on formulas developed for doctors, now trusted in hollywood, for perfect coverage that's amazingly light. >> it's very natural. >> it doesn't feel like i'm wearing makeup. >> woman: join your host, the remarkable leeza gibbons, plus special guests sharing skin care secrets you'll want to know. >> we want to get the bare-faced leann rimes. >> the moment of truth. >> beautiful, beautiful, beautiful. >> i had some help! ( chuckles ) >> woman: and learn how you can receive over $100 worth of professional cosmetics absolutely free. >> are you ready to try sheer cover? >> absolutely. >> woman: if your skin could use a little magic, keep watching right now. >> leeza gibbons: do you ever wonder how your favorite stars get that flawless glow? do they wake up looking picture perfect? or do they have something to hide? how do models look so naturally perfect? are they born that way? or do they have skin issues,
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just like the rest of us? coming up, hollywood's hottest beauty secret revealed. >> hi, i'm leeza gibbons. do you ever wake up in the morning, look at yourself in the mirror, and wish you could change something about your skin? whether it's freckles, brown spots, redness, dark circles, acne scars, you name it, we all have something that we'd like to cover up. for me, it's redness, uneven skin tone, sun damage, but you'd never know it, because i've also got a secret for literally airbrushing those flaws away, a makeup that is so light and so natural it look like you're wearing nothing at all. if this sounds like sheer magic, well, you're absolutely right, because it is sheer cover. you just brush on the minerals, and in seconds, your flaws disappear. >> i got it and tried it, and right away, people were like, "abigail, your skin! it looks great!" >> with sheer cover, i feel like i'm walking
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out of a magazine. it's airbrushed, and it just blends in perfectly. >> leeza gibbons: sheer cover is like photo retouching in real time. imagine, uneven pigment and dark circles gone. freckles and brown spots vanished. redness and rosacea disappearing in seconds. even leg veins, scars, and birthmarks, all vanishing right before your eyes. >> you put it on, and your skin is flawless. it's such a nice thing, but you don't look like you have makeup on. >> woman: the secret to sheer cover is a proprietary blend of natural soft-focus minerals that give you the coverage of a liquid but feel like you're wearing nothing at all! >> the most amazing thing about sheer cover to me is how lightweight it is on my skin. i can just brush it on literally this quick. >> woman: as sheer cover minerals blend with your skin's natural oils, mica reflects light to blur your flaws and make them invisible. >> sheer cover's incredibly different from the typical
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heavy foundations. it can handle and tackle any skin problem, and it gives you exactly what it says it's gonna give you-- it gives you sheer coverage. >> woman: sheer cover's formulas were developed by skin care specialist pauline soli for cosmetic surgery clients and women with problematic skin conditions. >> i had it developed to camouflage-- a healthy alternative that could cover everything, but you could feel beautiful and luminescent, youthful. >> woman: and then, when hollywood discovered sheer cover, the buzz was instant. >> one day my makeup artist showed up at work, and she said, "i think we ought to give sheer cover a try. the coverage is so incredible, and yet you could still see my skin. it is amazing. and when you see me on csi: miami, i am wearing sheer cover. >> it's what people are talking about, and it makes sense. to wear makeup and not feel like you're wearing any is true magic. >> this is clean, this is natural, and it's amazing how much coverage you get. it's beautiful. it's just such a simple, perfect idea.
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>> leeza gibbons: coming up in the next few minutes, we'll take you to new york city, where skeptical shoppers try sheer cover for the first time. >> oh, my god, you can really see the difference. >> this is wonderful. >> plus, we're gonna get you up close and personal with grammy-winner leeann rimes. how close? close enough to see what happens when the makeup comes off. and you're invited to a sheer cover wedding. watch sheer cover transform one lucky bride and all her bridesmaids on the most special day of her life. >> i'm getting married! >> this is the real deal. you can have what you think is unattainable by using sheer cover. >> it's completely different, and sheer cover would give any woman out there that transformation. >> leeza gibbons: it's time to discover a more beautiful, glowing, sexy new you. this is your moment. >> leeza gibbons: leeann rimes is a country music superstar, a singer and songwriter
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who rose to fame at age 13. she's won two grammy awards, has over 40 chart-topping singles, and she has literally grown up in the public eye. in 2008, leeann revealed a lifelong struggle with psoriasis. >> i don't think you would notice it with me sitting here right now, but, you know, i had psoriasis and eczema on 80% of my body, and it's something that i've struggled with my whole life, and still struggle with. but with sheer cover i never have to second-guess. i know all day long it's hiding your biggest flaw that you're trying to keep secret. >> leeza gibbons: join me now in welcoming leann rimes and celebrity makeup artist lisa garner to discover how sheer cover can be your secret to flawless-looking skin. >> i'm so happy to have you here, leann. >> thank you. >> very excited to have you here too. >> ( applause ) >> i have been a fan for a long time. >> thank you so much. >> and then i heard you were a fan of sheer cover. >> yeah. i've been in this business for 13 years now, and i have tried so many
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different types of makeup, 'cause i have really sensitive skin. i've struggled with psoriasis and eczema my whole life, and to find a makeup that finally will soothe my skin is just a blessing. >> i know the feeling. >> yeah, and i just happened to come across sheer cover, and i just fell in love with it, and it gave me my confidence back. >> well, you look completely flawless, but we know... that's not the reality for any of us. >> no. we all have things we struggle with, with our skin, and things we want to cover. >> let's look at the things that you maybe are covering. >> okay. >> ( laughter ) >> leann allowed us to shoot her bare-faced before production, so let's put that up. you guys watch. >> ( audience murmurs ) >> there's a lot of redness. i have a lot of broken capillaries around my nose, and my cheeks, and that big zit on my chin is really beautiful. >> you look airbrushed. i mean, you really do look absolutely flawless. i'm going to that, and i'm going back to you, and i'm thinking, "wow!" >> yeah, that's exactly how i feel. with sheer cover i feel like i can smooth out and even out all of my flaws so that i can put my best face forward every time i walk out the door.
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it's just this naturally beautiful me. >> it is the naturally beautiful you. >> ( applause ) >> let's turn it over to you, lisa garner. you're a professional makeup artist, and we've seen your work in vanity fair, in cosmo. what is it that you love about using sheer cover on yourself and on your clients? >> i love how easy it is. it's so quick, but it's so effective. it's so beautiful and smooth, and it does give you that coverage. >> let's talk about the blurring of flaws business, because i know, at my age, i love that. >> "at your age," or just at any age? >> okay, we love that. but it's the mix of the minerals, the mica, which takes the light away from your flaws. >> you're right. it's the way the minerals sit on top of each other, the way they layer against the skin-- it's so fine-- and then the mica reflects the light away from those fine lines and any blemishes we might have. and that's what gives you the radiance and the glow. >> yeah, and it really does make a major difference. every woman should have the opportunity to look beautiful, and that's what sheer cover gives you. >> woman: sheer cover is a breakthrough
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in cosmetic science. it was first developed as a corrective cosmetic for skin conditions such as acne, rosacea, and post-surgical scars. >> one of the things that set sheer cover apart from other mineral makeups and also from traditional liquid makeup is the fact that it has a natural spf, soothing botanicals which can help calm redness, and it also has anti-oxidants which help minimize photo-aging and photo damage. >> i was in a car accident about a year ago. the skin care specialist, everyone, was like, "minerals. use mineral-based makeup. it's gonna protect you. when i found sheer cover, it changed my life. people don't notice the scar, and my skin looks great. it's an amazing thing. >> ( audience applauds ) >> okay, i want you to think about your day, and i know it's busy. you're in an out of the car, you've got appointments, you've got errands, groceries, picking up kids. the bottom line is, your makeup gets
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quite a workout, so to prove that sheer cover can stand up to your busy day, we sent twins maria and helena out for a 5k run right outside our studio here in southern california. one is wearing sheer cover, and the other is wearing a very popular liquid makeup, and we're gonna see which makeup lasts the longest. now, while the twins are out running, let me show you how sheer cover works so that you can see just how easy it is. these are three sheer cover customers, our beautiful ladies, who have a range of skin issues. but i want you to watch as they put their makeup on, and you'll see how they transform their look. so, ladies, you ready? >> all: yes. >> okay, let's do it. now, if you'll notice, everybody is starting with their concealer. it is so creamy that the ladies are applying it with just a little light touch. julie is covering up what right here? >> i have freckles, and i do have dark circles, so i do want to cover those up. >> how important is a concealer to you, deshaune? >> extremely important. >> extremely important.
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concealer, your best friend. now, check out shannon. she's gonna cover that birthmark. >> it's so light that when i first tried it, i thought, there is no way this is going to cover my birthmark, and sure enough, it covers it right up. >> look at this. shannon spends how much time in the morning putting your makeup on? >> not much. >> yeah. now she puts the brush into the mineral powders, swirls it right on. the minerals blend so easily, and they rest lightly on top of the surface of your skin. it's that simple. shannon is flawless. that's how fast it is. >> ( audience applauds ) >> look how pretty your skin is. she looks like she has no makeup on at all, and yet she's covered up those little blemishes. now, look at julie. she's flawless. >> thank you. >> you're beautiful, beautiful, beautiful. >> i had some help. >> ( laughter ) >> okay, brushes down. i want you to look straight out into the audience so that you can see the sheer cover difference. there it is-- a beautiful, silky, flawless, fresh complexion. this is the look of natural skin, only better.
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>> i think the thing that made me fall in love with sheer cover was the coverage. i have very fair, very sensitive skin. i also battle having dark circles, which i think a lot of us do, so i begin with the sheer cover concealer i do under my eyes, and then i swirl the brush, start working it around and working it around, and it's just such a great feeling. sheer cover gives a sheen and it gives a glow and it gives a freshness. it is better than any liquid foundation i have ever found. it is amazing. sheer cover is amazing. >> leeza gibbons: coming up in just a bit, our twins finish their 5k run, and we'll see which makeup wins the challenge. and those "we've seen it all" women from new york city put sheer cover to the ultimate test. >> wow. >> happy endings at a wine country wedding, and more about what celebrities might be hiding. >> i inherited the deep circles,
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and i'm really self-conscious about it, and i've tried every product. this is the secret weapon. >> up next, your chance to start airbrushing your own flaws away in jt seconds with sheer cover. >> woman: say goodbye to heavy, goopy liquid foundation and get set for the amazing sheer cover, the lightweight mineral makeup that gives you the coverage of a liquid but feels like you're wearing nothing at all. watch as freckles or spots simply vanish. blotchy or sun-damaged skin, now smooth and flawless. redness or rosacea? not anymore. and sheer cover works like magic on under-eye circles, acne breakouts, even leg veins, scars, and birthmarks. >> whatever skin problem you have, it can cover. there's nothing, i don't think, that sheer cover hasn't seen that it can't fix, which is really good. >> woman: call now and receive
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our amazing mineral foundation in two blendable shades. based on formulas developed for doctors, sheer cover contains 100% pure natural minerals. no parabens. no talc, no fillers, and no fragrances. and sheer cover has a proprietary blend of spf 15 sunscreen, soothing botanicals, and green tea anti-oxidants, to help fight the visible signs of premature aging. and the minerals go on smooth and silky with our professional studio brush, featuring all-natural bristles. >> the sheer cover brush is so natural and so soft, and i think that's why the powder feels so silky going on. >> woman: you'll also receive the famous duotone concealer customers are raving about. just a couple of dabs, and the toughest of flaws vanish in seconds. >> it's a creamy, dreamy concealer. it has amazing coverage, and yet it looks so natural. >> woman: sheer cover comes in four kits-- light, for fair skin;
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medium, our most popular shade; tan, for olive complexions, and dark, for rich, deep skin tones. it's easy to choose, and we guarantee a perfect match for your skin tone. plus, sheer cover comes complete with our popular conditioning cleanser and nourishing moisturizer, to give your skin a youthful, radiant glow. you'll also receive our amazing extra length mineral mascara, for strong, sexy lashes. and using sheer cover is a breeze with the sheer perfection application guide and our quick-start dvd. a complete system of high-quality cosmetics, brushes, and skin care can easily cost $250 or more at retail stores. but because we sell direct from our own sheer cover studio with no retail markups, we'll send you a one-month kit of sheer cover, all nine products, for the incredible price of just $59.95. and if you call now, you'll enjoy free shipping
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on us, through this exclusive, limited-time tv offer. >> after i tried it, i was just hooked. with sheer cover, it goes to prove, you don't have to spend a lot of money to get an amazing product. >> woman: we stand behind sheer cover with a risk-free, two-month money-back guarantee. you can use up everything you see here, and if not absolutely delighted, send back the empty containers within 60 days for a complete refund. and this deal gets even better, if you act right now, because you won't pay our already low price of $59.95, not $49.95, or even $39.95. when you order in the next 15 minutes, you'll get sheer cover for the amazing price of only $29.95. that's right. $29.95. >> sheer cover's incredible, because it can fit any woman's budget, and it's a high-quality product, so you feel like you're being good tyourself. >>oman: and here's the offer you've been waiting for. be among the first 500 callers,
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and you'll get over $100 worth of professional cosmetics absolutely free with your paid order. first, you'll get our brand-new traveling pocket duo, to hold concealer, minerals, and brush in one portable compact. >> now i just use this little pocket duo. that's all i have to have, and i look fantastic. and look-- look at it! it's tiny! >> woman: next, you'll receive this ultra cool sheer color compact, with highlighters, eyeliner, and lip glosses. we'll also add two more professional studio brushes to your sheer cover kit. and you'll get this stylish makeup case-- perfect for taking sheer cover with you, anytime, anywhere. this incredible gift collection has a $100 value, yet you'll receive these gifts and the complete sheer cover kit-- over $250 worth of high-end cosmetics-- all for just $29.95. and for a limited time, shipping is free. >> i was amazed. i thought, "am i getting all of this product? are you sure?" brushes, the two powders,
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concealer, awesome. and a great price. >> woman: so what are you waiting for? with free shipping and a money-back guarantee, there's no downside to trying sheer cover right now. >> try it. you'll see the difference. it's like bare skin, only better. >> woman: don't wait another second to get beautiful skin you'll love. act now, and start airbrushing your flaws away, with sheer cover. >> this is new york city, the fashion and beauty capital of the world, and when it comes to makeup, new yorkers expect the very best. let's see what happens when they try sheer cover the very first time. tell us what's going on with your skin, and what your makeup does and doesn't do for you. >> i have a little bit of red that i'd like to cover up. >> i have rosacea. >> dark eyes. >> i have adult acne. >> are you ready to try sheer cover? >> absolutely. >> let's work our sheer cover magic. >> to start with, we're gonna use our fantastic concealer.
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>> leeza gibbons: it's so creamy, it's so blendable. it's like a flaw eraser. >> and already we're taking the redness right down. >> wow. it doesn't cake or clump or anything. >> that looks great. you're on your way. >> it's quick and it's easy. >> leeza gibbons: sheer cover mineral foundation is 100% natural. grab it with your brush, work it into the bristles, and then buff it on in a circular motion. you'll look like you, only perfect take a look. what do you think? >> oh, i love it. and my redness is completely gone. >> the redness is gone! yay! >> thank you. >> leeza gibbons: do you see the luminosity, this kind of radiance that you have? >> yeah, i glow! >> that's the mica. >> i glow! >> this is wonderful! >> you look really pretty. >> i love it. this is great. >> sheer cover gives you that airbrushed, luminescent look of perfection like that. >> when you try sheer cover, you're going to be pleasantly surprised. it is not like other foundations. it's like nothing you've ever tried. the fact that the minerals reflect the light, the glow you're gonna see, the radiance, it's completely different than anything i've see >> technology now means you
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don't have to wear a thick and heavy foundation base to have flawless skin. sheer cover will give you that luminous effect. it's going to last all day. you're gonna look great. people are gonna comment about that. >> ( applause ) >> earlier in the show, we took twins helena and maria, and we sent them out for a 5k run, and now we're ready to reveal the results of how sheer cover compares for staying power with a leading liquid foundation. >> helena and maria, come on out, girls. >> hi, ladies. >> hi. >> i love it. you're still running, running, running, running. okay, ladies, look straight at this camera here. let's take a look. can you see, audience, the liquid makeup? >> audience: yes! >> i see a huge difference. first of all, maria has been wearing the liquid foundation, and i see streakiness, shininess, the makeup is wearing away around your nose, underneath your eyes and your cheeks. it looks cakey. it's not looking pretty like that. however, helena looks gorgeous,
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flawless. >> doesn't she? >> absolutely. >> did you even break a sweat, girl? >> i did. >> and yet the sheer cover hasn't changed at all. it hasn't sweated off. you still look glowing and radiant, but you don't look streaky at all. but that's looking incredible. >> so the headline here is, lisa, sweat-proof, lasts all day, and it's not gonna rub off on your clothes or... >> your boyfriend. >> ...or your boyfriend or husband or whatever. girls, thank you so much. >> what's amazing about sheer cover minerals is that, as you go through the day, instead of becoming powdery, which is what you might think would happen, it's exactly the opposite. it blends in with your natural oils, and it almost ends up feeling like you've got a soft glow, like a moisturizer, like you've put a moisturizer on. >> the best thing about after using sheer cover, it immediately conceals all my skin blemishes and gave me that "girl next door"- but-celebrity look that every woman wants. >> i inherited the deep circles. see these dark circles under my eyes? i had people saying,
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"are you tired? maybe you should get some sleep." and i'm really self-conscious about it. so for me, the first thing i grab is the concealer duo. it gives me beautiful coverage in a really easy, light way. it makes me feel very natural. then i just brush on powder foundation. this is something that is very healthy and light. it's just beautiful, and i love that. >> you know, there's one day in a woman's life where she absolutely has to look her most beautiful, her most radiant and glowing, and that is her... >> all: wedding day! >> absolutely. and one very special bride got a celebrity-style sheer cover makeover, not just for herself, but for everyone in the bridal party, and it was beautiful. here's how it went. >> okay, we're going for our makeup and our hair right now. >> hi, guys! >> woman: good morning! >> good morning. >> woman: consuelo, what are some of your concerns for your wedding? >> my biggest concern is, i get really dark circles
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under my eyes. >> woman: look at that. completely covered, completely taken care of. sheer cover will make it look absolutely beautiful. >> it's my wedding. >> ( cheers and applause ) >> woman: here we go. we'll get you hooked up, baby. >> thank you very much. >> you're welcome. sheer cover is going to even out your skin tone. >> you know what's amazing, is it feels very light, actually. it feels like i'm not really wearing any makeup. >> and it looks great. >> you know that sheer cover thing i was telling you about? all the bridesmaids have gotten makeup done, and jen, and mom, and everyone. >> i love it! thank you! >> i'm getting married! >> woman: it's beautiful. >> consuelo: i just looked around the room, and there was my mom and all my bridesmaids, and they looked so beautiful. i have never felt more gorgeous. it was just perfect.
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>> ( wedding guests cheer and applaud ) >> i hope that many other brides in the future get to have the same experience that i did. >> all: whoo! >> consuelo: thank you so much, sheer cover. >> woman: now it's your turn to airbrush your skin to perfection with sheer cover. watch as freckles and spots simply disappear; under-eye dark circles fade away; acne breakouts--gone. and sheer cover works like magic on leg veins, scars, and birthmarks. sheer cover comes in four kits-- light, for fair skin; medium, our most popular shade; tan, for olive complexions; and dark, for rich, deep skin tones. it's easy to choose, and we guarantee a perfect match for your skin tone. call now, and receive our natural mineral foundation in two shades.
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you'll get the studio powder brush, the duo concealer, the conditioning cleanser and nourishing moisturizer, the extra-length mineral mascara, plus our convenient application guide and quick-start dvd. >> sheer cover feels as if i have nothing on, yet it just hides all of my imperfections. it smoothes everything out. i just dust it on, and i'm out the door. >> woman: a complete system of high-quality cosmetics, brushes, and skin care can easily cost $250 or more at retail stores. but because we sell direct from our own sheer cover studio with no retail markups, we'll send you a one-month kit of sheer ver, all nine products, for the incredible price of just $59.95. and if you call now, you'll enjoy free shipping on us, through this exclusive limited-time tv offer. >> sheer cover is really such a wonderful alternative in makeup, because it is so natural, and i think that's a trend that everyone's
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starting to recognize as being important. >> woman: dermatologists agree that mineral makeup is safe for sensitive skin, and sheer cover has a proprietary blend of spf 15 sunscreen, soothing botanicals, and age-fighting anti-oxidants, designed to give you the most beautiful skin ever. and this deal gets even better, if you act right now, because you won't pay our already low price of $59.95, not $49.95, or even $39.95. when you order in the next 6 minutes, you'll get sheer cover for the amazing price of only $29.95. that's right. $29.95. and smart shoppers can lock in that discount price and never pay a penny more. each new season, you'll receive a new 3-month supply of sheer cover at the low price of just $29.95 a month, guaranteed. >> sheer cover is extremely affordable, and that was wonderful to know that packet was coming. just as soon as i needed
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sheer cover, there it was in the mail. >> woman: and here's the offer you've been waiting for. be among the first 500 callers, and you'll get over $100 worth of professional cosmetics absolutely free with your paid order. first, you'll get our brand-new traveling pocket duo. >> good things come in small packages. this little mini duo concealer, that's all i keep in my purse. it's amazing if you can think that that's all you need to actually do the whole thing. >> woman: ne, you'll receive this ultra-cool sheer color compact, two professional brushes from sheer cover studio, and you'll get this stylish makeup case, perfect for taking sheer cover with you, anytime, anywhere. this incredible gift collection has a $100 value, yet you'll receive these gifts and the complete sheer cover kit-- over $250 worth of high-end cosmetics-- all for just $29.95. >> sheer cover is a great product. i like how fast it is, i like how convenient it is, and i felt like it was a really good investment.
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>> woman: we stand behind sheer cover with a risk-free, two-month money-back guarantee. if for any reason you're not delighted, you have 60 days to send the products back for a full refund. >> you can actually use up the whole product and they'll give you your money back. try it out. why not? i mean, it really is that simple. >> woman: so what are you waiting for? with free shipping and a money-back guarantee, there's no downside to trying sheer cover right now. don't miss out. call now. >> sheer cover is helpi countless women experience the beauty and the confidence that's literally changing lives. >> when you feel confident, then you can smile, and i can smile a lot when i have sheer cover on. >> this is a good choice. it's natural, it's good for your skin. give it a try. >> sheer cover makes me happy, because it lets me look like i feel inside. >> every woman out there should expect the best
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for their skin, and they shouldn't settle for less. sheer cover makes you look like that naturally beautiful woman that we all aspire to be. >> this is your moment to experience gorgeous, glowing skin. i promise, you're gonna love it, so give us a call and let sheer cover help the real you shine through. thanks for watching.
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>> announcer: is your child's behavior driving you crazy? are they misbehaving and getting into trouble in school? do they argue and fight constantly? first of all, you need to know you're not alone. and second, help is on the way. >> if you have a child or grandchild with any kind of behavior problem or attention deficit disorder, or if you're a single parent trying to cope with a child who's disrespectful or obnoxious towards you, we're gonna introduce you to the man who can show you how to transform your child's behavior and put some peace and sanity back into your home life. >> behavioral therapist james lehman is here to help you get back in control of your family right now with the total transformation program. >> we are at place right now that i never imagined our family life would be at. and that my son is this productive, happy, capable young man.
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so i know there are parents out there probably feeling exactly like i did about four years ago, and i'm just saying that it doesn't have to be like that. >> if i hadn't met james, there's no doubt, i would nowhere--be nowhere near as solid as i am right now. i wouldn't have any goals. i was an angry person that was confused and frustrated and if i hadn't met james, there's no doubt i would probably be kicked out of school, kicked out of my house. probably be having a tough life right now, but james has helped me in so many ways that my life is real strong and steady, and there's no doubt that i'm on my way. >> our guest today understands what makes a child with behavior problems tick, because he was once one of them. and he knows how to turn difficult behavior into good behavior. >> james lehman is a renowned counselor, therapist, and teacher who's worked with children with behavior problems for over 30 years. he's a social worker with a master's degree in social work and the creator of
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the total transformation program for parents. his credentials are impressive, but it's even more impressive when you hear about the road that james had to travel to get where he is. james, welcome to the show. >> thanks, matthew, it's a pleasure to be here. >> james, you're one of the most respected child counselors and therapists in the country, and yet, you know, as i'm reading your bio, i'm thinking, "how did this guy ever get to where he is today?" i mean, you really went through the school of hard knocks. >> yeah, i did, matthew. i was born in new york city, and when i was around 2, 2 1/2 years old, my parents abandoned me in a basement. and i was found by the lehmans, and they adopted me. and they were wonderful to me. they really wanted to provide a home for me. but i started having behavior problems as a young kid. i started getting oppositional and defiant. i'd get mouthy. i would be disrespectful. as i got older, my behavior got worse and worse and worse. when i was like 13, 14 years old, i was living on the streets of new york. i got involved with drugs and alcohol, and for many of those years, i was an alcoholic and a drug addict. i wound up doing about 6, 6 1/2 years in prison. finally a judge sent me
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to a drug treatment center. they focused on me becoming accountable for my behavior, and that's when my career as a therapist really began. it's a long way from a jail cell to a master's degree in social work. >> absolutely. >> and i'm only telling you this because i wanna give hope to parents. if--if i can change, anybody can change. if you're sitting out there now, and you've got a six-year-old or an eight-year-old or a 14-year-old who's having terrible behavior problems, who's not listening and who's not learning, i want to give you some hope. people change, but they have to know how to change. and that's where the total transformation program comes in. look, parents need help. you're not born knowing how to deal with behavior problems. the total transformation program is a step-by-step program that shows you exactly how to change your child's behavior, and it works. it's how i changed my life. and it's how i've been helping kids get back on the right track for over 30 years. >> what do you see as the most common problem in children? >> the most common problem with children is that they can't solve problems.
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that life's problems come up, whether that problem is going to your room, whether that problem is talking in the right tone, whether that problem is not hitting your brother or sister, whether that problem is doing your homework, whether that problem is responding to parental authority-- kids don't know how to solve those problems. most kids solve it by becoming compliant, by accepting limits. >> doing what they're told. >> but there's a group of kids that learn to solve the problem of authority through defiance. they defy the parent. they defy the teacher. they defy authority. and so what tends to happen with those kids is they look to get their way by being defiant. and they actually train adults and teachers, as they get older, to give in to them. how many little kids do you see that, you know, will be four or five years old and the mother will say, "don't do that. he'll throw a temper tantrum." well, that four-year-old has trained that mother to give in to him. and that four-year-old, without knowing it, is blackmailing his parents. now, there's a whole school of therapy that says that if kids feel better,
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they'll act better. and so a lot of the change and a lot of the focus is to get them to feel better. i totally disagree with that. i don't believe you can feel your way to better behavior. i do believe you can behave your way to better feelings. if you want to feel better about your siblings, you have to treat them nice first. if you want to feel better about your parents, you have to learn to get along with them first. if you want to feel better in school, you've gotta do the work there. if you do the work, you'll feel better, but if you don't do the work, even if somebody helps you feel better for the short time, tomorrow you're gonna go back into school, you're not gonna do your schoolwork, you're gonna talk back to a teacher, and you're gonna feel bad all over again. >> and when you talk about the difference in therapists, the therapist who we had gone to before would be--robert would do something and then say, "well how'd you feel about it?" and james says, "who cares how he feels about it? he's not supposed to do it. these are the consequences
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for doing those things." and we did it. and, um, it started working. >> when we first met james, my son had been suspded a number of times at school and actually even at the young age of 11, ey were considering expelling him. right now, today, my son is in the 10th grade, he is a straight-a student. he's doing things that really, truly, four years ago, i never-- i never thought were gonna happen for my son. >> why do these situations get so out of control for parents? what causes situations in the home to explode the way they do? >> there's a lot of reasons for that, matthew. one of the big ones, though, is that parents spend years wishing and waiting for a certain kind of child, their ideal child, the child that they wanted to parent. we all spend our lives wishing and waiting for that ideal child to grow up and be the person that we wanted him to be. >> the child who-- >> plays soccer, learns from mistakes, gets along with other people. and what happens then is when parents don't get that ideal child, all right,
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they keep acting-- they keep parenting that child as if it was the ideal child, hoping it will become the ideal child. and they don't develop the skills they need to deal with the child that they actually have. >> in other words, they're trying to raise the ideal child, and their chd just isn't that. he's the child who bangs the door. he's the child who won't listen. he's the child who's always defiant. >> that's exactly right. you know, they'll see these really out of control behaviors, and parents are like deer in a headlight. you know, they don't know what do to. so they'll start screaming and yelling, or they'll start giving in, or they'll start bribing. parents give in because it's so tiring and it's so annoying and it's so frustrating. well, this program shows you simpler, easier ways to deal with this problem than giving in. so that you can live with yourself as a parent, all right? so that you can say, "i'm not letting this kid violate my home or violate my values." i give them a way in the total transformation program to do something about that so that they can reestablish their values
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and reestablish order in the home. >> we had to learn how to be good parents. to this child. >> yeah, that's the biggest thing. it's that you're not gonna be given this, like, cookie-cutter child. you can't take those things, those experiences, that you had yourself or that, you know, if you've had little brothers or sisters or whatever. you are dealing with a completely different animal. and i think you have to take a step back, not feel like this is an extension of you, and get the ego out of there, and learn how to parent this particular child. >> let's talk about the program. it's called total transformation and this is a program that parents can use right in their own homes. am i right about that, james? >> yes, matthew. it's a step-by-step program where i show parents how to get their kids to be accountable for their behavior. matthew, from day one, the total transformation program shows you how to explain to the child, in no uncertain terms, "this is how you're gonna talk to me.
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this is how i'm gonna talk to you. this is how we're gonna treat each other. and that's all there's gonna be to it." the arguments stop. the debates stop. we just stop that. i'll show you how to stop it. it's the simplest thing in the world. in the total transformation program, i show you exactly what to do when your kid acts up. i show you exactly what to say. you can sit in your kitchen, and you can listen to this program and learn all you need to know to get your family back on the right track. look, i was a kid with a lot of behavior problems in new york city, and my parents didn't know what to do with me. i developed a program that my parents could have followed to help me. that's how simple that i want it to be. in the total transformation program, if your kid is fighting with you and making your life miserable, i'm gonna show you exactly what to say. i'm gonna show you exactly what to do. i'm gonna show you exactly what not to say. i've been doing this for 30 years, and i've learned a lot about how you communicate with kids, and i guarantee you that if you use these techniques,
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you're gonna see progress in your family. if you use these techniques, i guarantee that you're gonna get kids who learn how to respond better, who learn how to listen louder, and who learn how to solve problems on their own without making everybody else miserable. >> i would highly recommend total transformation to anybody because, you know, from my own experience, my life went from, you know, a living nightmare to a lot of joy and fun in our house. >> when we first met james, my son had been suspended a number of times at school and actually even at the young age of 11, they were considering expelling him. and right now, today, my son is in the 10th grade, he is a straight-a student. he doinghis that really, truly, four years ago, i never-- i never thought were gonna happen for my son. >> do you have trouble getting your child to listen to you? is he being mouthy, disrespectful, hostile, or obnoxious with you? with other kids?
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with teachers? is his behavior putting a strain on your family life? or are you just looking for a better way to parent your child? you're not alone. millions of parents are facing the same challenges right now. the good news is, i can help with the total transformation program. this is my one-on-one program for parents that gives you the techniques i use in my private practice. the total transformation will show you exactly what to say and do to turn your child's behavior around right now. use it in the privacy of your own home, and you'll be amazed at how quickly you child's behavior transforms before your very eyes. >> announcer: to get more information, call this toll- free number now. and make sure to call before the show ends, because you'll receive a copy of james lehman's new cd for parents, the one minute transformation, 10 ways to turn around your child's attitude in one minute or less, free, with your order. >> no matter what your situation, whether you're a two-parent household, a divorced or single parent, whether your child has adhd,
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a learning disability, or is just not getting along with you, the total transformation can help. don't lose any more sleep over your child's behavior. call now. >> back when me and my sister used to fight, we'd hate each other and tell this to our friends. now, me and my sister are, like, we're best friends. we hang out. i give her rides everywhere she needs. we hang out on the weekends. we talk. we don't fight and argue and call each other names. there's no more physical or verbal abuse. we just get along. it's good. if i hadn't met james, there's no doubt i would probably be kicked out of school, kicked out of my house. probably be having a tough life right now. but james has helped me in so many ways that my life is real strong and steady, and there's no doubt that i'm on my way. >> james, what's the biggest mistake parents make when dealing with problem behavior? >> in my opinion, the biggest mistake is parents not drawing the line and saying, "this is not gonna be acceptable, and we're not going any further
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until we deal with this." look, let's say that you wanted to train a kid to be disrespectful. let's say you wanted to train a kid to be obnoxious. what would you do? well, you'd tell him he had to do things, and then you'd let him not do it. you'd tell him that he has responsibilities, then you'd do it for him. you'd tell him he had to get up for school, then you'd wake up him five times a day. you'd tell him that he can't talk to you disrespectfully, but then you'd scream at him when he does, so that you wind up apologizing. and what a kid would learn from you then is that it's okay to be obnoxious, it's okay to be disrespectful, and without knowing it, that's what parents do. they train their kids to be disrespectful. they train their kids that it's okay to be obnoxious. i'll tell you something, having a kid with behavior problems is probably the worst thing that you can experience in your life. because you're worried about that kid, you know. and you care about him. and you know that that kid has to become a productive citizen, and you don't see it happening. and on the other hand, he's driving you crazy. you know, it's not only that you worry about his future, you don't know how you're gonna live with him today. he's driving you nuts. and--and so when you have that
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with a kid, parents start to look at themselves very critically. also, parents look at each other very critically. i think-- >> causing problems with the relationships. >> acting-out kids are awful on a marriage. they bring out the worst in each parent. 'cause each parent sits there and says, "well, if you did this differently, he wouldn't act out." and the other parent says, "no, no, if you did this differently, he'd be okay." and they don't look at the obvious problem: the kid. you know, the parents that i work with find the total transformation program to be a very exciting experience for them. because they stop asking themselves, "what am i doing wrong?" thtotal transformation program takes that pressure off. it's a very interesting process when parents stop saying, "is this my fault?" or "whose fault is this behavior?" and start saying, "this is my kid's problem. what can i do about it to help him change?" and put the responsibility back on that child. >> i can honestly say that if we had not found james lehman,
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it's quite possible that my husband and i would be divorced or separated right now. it had gotten to the point where it was almost impossible for me, and i feel like going to see james saved my family, in a sense. it really did, because things are just wonderful now. >> now what about a.d.d. or adhd, the hyperactivity disorders, things like that. i mean, they certainly affect behavior, am i right? >> here's the thing-- if your kid has a.d.d., you need the total transformation program even more, because it is really critical that your kid learn how to solve problems. if you have a.d.d. or adhd, the boss at the factory, the college professor, your wife, your own kids, they're gonna hold you to the same standards as every other husband, every other father, every other employer. it's just that simple. you have to learn how to meet those standards. you're still gonna have to learn how to behave yourself. you're still gonna have to learn how to solve problems. you're still gonna have to learn
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how to bproducve. your boss is not gonna say, "oh, poor guy, he's got a.d.d. let's pay him anyway." certainly the judge is not gonna say, "what's your diagnosis, mr. smith? you broke the law." all right? it's not gonna go down that way. you can read up on the literature a whole lot, and what you're gonna see is a whole lot of theories about why this is happening and very little talk about what to do about it. >> yeah, it's true. >> you can read for weeks and not come across something that says, "tonight, when this kid does this, you do this." but that's what i do for you in the total transformation program. >> it wasn't a matter of adhd. it wasn't a matter of her focusing ability and things like that. it was just a matter of getting herself under control, learning how to deal with feelings. >> problem solving. >> and problem solving. she couldn't think a problem from one end to the next, and i didn't know that at the time. but i do now. and it's certainly been a breakthrough for us. >> so as a parent, you have to decide is that kid gonna control you
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or is he gonna learn how to control his own behavior? in the total transformation program, i show you how to teach that kid to control his own behavior, and it's very simple. i want to stop the fighting in your house. i want to stop the yelling. i want to stop the screaming. i'm gonna show you how to stop that stuff and to start a program where kids are taking more responsibility and solving their own problems appropriately. you're gonna be the person who helps them solve their problem. you're not gonna be the person that takes that problem on your shoulders, and then you have to live with it. it's their job to learn how to solve problems. i'm gonna show you exactly how to get them to do that. >> society looks at children behavior problems and of immediately says, "oh, the parents are screwed up." you're not born knowing how to deal with those kinds of issues. and there really doesn't seem to be anybody out there or any place where you can go to get that information. they'll give you websites now and things like that, but what
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james offers is the information and the tools and the skills that are available to the people that are being educatetoeal with these issues: the social workers, the doctors, you know, all of the, you know, people in school, personnel--things like that. >> if you are having trouble with your children, this is a design for living with them and with their problems to get results--immediate results. you know, it's not like you have to wait till they're 18 to figure out if it worked or not. you know, if they're gonna go left or if they're gonna go right. this is--you get immediate results. >> i know you love your child more than anything in the world, but when a behavior problem arises, sometimes love isn't enough. in the total transformation, i'll give you the tools you need to transform your child's behavior and restore the sanity in your home, whether you're dealing with a child or grandchild who's disrespectful or obnoxious or you're having trouble due to a divorce
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or your child isn't dealing with it well. no matter what the problem is, i'll give you the answer in the total transformation. >> announcer: call this number now to get more information. and be sure to call before the show ends--you'll receive a copy of james lehman's new cd for parents, the one minute transformation, 10 ways to turn around your child's attitude in one minute or less, free, with your order. if you call and the lines are busy, i want to encourage you: please keep trying. >> the total transformation is guaranteed to work for you or your money back. so pick up the phone and call right now. >> i don't think that this is just something that is, you know, beneficial for people who are dealing with kids that are totally out of control. >> no. >> i think if you learn these techniques and these skills, it is like a magic pill. it is communicating clearly and effectively. if you start that as a toddler, your child will know you mean what you say, and that means they can trust you. >> parents are gonna get the total transformation program, they're gonna
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have it in their home. they're gonna start to use it. what should they expect to see as they begin to use the program? i mean, what have you seen in your own practice? >> i'll tell you what parents and families have reported back to me. first, the arguing stops. that's the first thing. the yelling and the arguing stops. i teach parents how to just cut that off. yoknow, parents get into these fights and arguments with kids, and then they wind up holding the bag. we want the kid holding the bag. i show parents how to leave the kid where he's holding the bag. the bag is his dirty laundry. you know, the bag is his unfinished homework. i show parents how to assert themselves with kids, how to set limits on kids. so that it's not the kid dictating to you. i also show parents how to stop the bargaining, to stop the negotiating. "you've got these responsibilities, you've gotta do them. i'm not gonna negotiate your homework with you. you've got to do your homework before you play video games. that's it, case closed, or the videogames are getting locked in the closet." it's as simple as pie, you know? and so, what happens is, in the total transformation program, i show parents how to
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stop the arguing and stop the negotiating and bargaining and start focusing on this kid meeting his responsibilities in a way that's gonna help him be successful. >> okay, so right away you're just gonna abolish that whole idea that t parent says, "my ildoesn't understand what i'm saying." and in turn the child says, "well, my parents don't understand what i'm feelin" >> right away you're gonna feel like you're in control. and right away, that kid is gonna understand that if he's not in compliance, it's he that's on the outside, not you. >> you're not gonna leave this up to parents' imagination. you're gonna be very specific-- when you encounter this type of behavior, yoneed to do this, you need to say this. >> in the total transformation program, i teach you what to say. i teach you what to do. listen, i teach you when to start and when to stop. i teach you how to walk away and when to walk away. so this isn't rocket science, or social work, psychological theory. these are specific things that i show you what to do. listen, i'm gonna show you what to do when your kid is disrespectful. i'm gonna show you what to do when your kid doesn't want to do his chores
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or if your kid doesn't want to do his homework. i'm gonna show you what to say specifically, and i'm gonna show you what to do about that. and it'll all be geared toward getting that kid to take responsibility for himself. we want to stop-- i want to stop the fighting in your house. i want to stop the yelling. i want to stop the screaming. i'm gonna show you how to stop that stuff and to start a program where kids are taking more responsibility and solving their own problems appropriately. you're gonna be the person who helps them solve their problem. you're not gonna be the person that takes that problem on your shoulders, and then you have to live with it. it's their job to learn how to solve problems. i'm gonna show you exactly how to get them to do that. you know, the parents that i work with find the total transformation program to be a very exciting experience for them. because they stop asking themselves, "what am i doing wrong?" you know, a lot of parents blame themselves or blame each other. it can add a lot of pressure on their relationship. or they blame the school. or they blame the friends. and the total transformation
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program takes that pressure off. it's a very interesting process when parents stop saying, "is this my fault?" or "whose fault is this behavior?" and start saying, "this is my kid's problem. what can i do about it to help him change?" and put the responsibility back on that child. >> james, what do you say to parents out there who are listening and they're ju so frustrated with their kids, but they're afraid to reach out? i mean, they think that this won't work for their particular problem, or they hope their problem will just go away. i mean, why should they call in? >> if you're getting called into school because your child's getting into trouble, do you honestly know what to do to turn that around so that he doesn't get thrown out of school? if your kid is fighting with you all the time or fighting with his siblings, do you honestly know what to do, how to stop that? and if you do know how to stop that, why haven't you stopped it already? i mean, those are the questions. in the total transformation program, if your kid is fighting with you and making your life miserable, i'm gonna show you exactly what to say. i'm gonna show you exactly what to do. i'm gonna show you
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exactly what not to say. i've been doing this for 30 years, and i've learned a lot about how you communicate with kids, and i guarantee you that if you use these techniques, you're gonna see progress in your family. if you use these techniques, i guarantee that you're gonna get kids who learn how to respond better, who learn how to listen louder, and who learn how to solve problems on their own without making everybody else miserable. it didt change when you grounded him. it didn't change when they suspended him from school. it didn't change when you sent him to his room. nothing's gonna change until you make that call and look deeper into this program. >> i would recommend total transformation because it works. it's easy. and why go through all that other trial and error when you know something that works? and i know it works. >> i believe that anyone can learn from james because we did. and again, we sort of thought we'd been there, done that with just about everyas i said-- every book, every therapist we
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could think of. every self-help, online, every resource that was available to us we thought we utilized. and as said, we were almost at the point where we were just giving up hope that anyone was ever gonna be able to help us help our son, and so i do believthat at that point in time, if james could help us, he can help anybody. >> if you feel like you're losing control of your child, if your home life has turned into one never-ending argument with your kids, if your child has started hanging out with the wrong crowd and you don't know how to handle it, i can help you with the total transformation. i'll show you how to turn around even the toughest behavior problems. temper tantrums. chronic lying. back talking. i'll show you how to set the limits your child needs and how to get them to listen to you again. if what you're doing now isn't working, let me show you a new way to do it that will work. >> call before the show ends, and you'll receive a copy of james lehman's new cd for parents: the one minute transformation. now, these are ten ways to turn
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around your child's attitude in one minute or less, and it will be free with your order. >> do it now. do it for the love of your child. do it for yourself so you can get back in control and enjoy being a parent again. james lehman has worked miracles with all sorts of difficult behaviors. imagine what he can do for your child. if i can change, anybody can change. if you're sitting out there now, and you've got a six-year-old or an eight-year-old or a 14-year-old who's having terrible behavior problems, who's not listening and who's not learning, i want to give you some hope. people change, but they have to know how to change. and that's where the total transformation program comes in. >> i would highly recommend total transformation to anybody because, you know, from my own experience, my life went from, you know, a living nightmare to a lot of joy and fun in our house. >> if i hadn't met james, there's no doubt i would nowhere-- be nowhere near as solid as i am right now. i wouldn't have any goals. i was an angry person. i was confused and frustrated,
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and if i hadn't met james, there's no doubt i would probably be kicked out of school, kicked out of my house. probably be having a tough life right now. but james has helped me in so many ways that my life is real strong and steady, and there's no doubt that i'm on my way. >> if you are having trouble with your children, this is a design for living with them and with their problems to get results--immediate results. >> it works, and if you're willing to-- if you care anything about your kids and you want a better life for yourself, an enjoyable life, give it a shot. it's not gonna hurt or anything. and if you're having a hard time, it's better than what you're doing. >> it's a step-by-step approach to change your life. period. instead of being in a constant state of fear and a constant state of panic and never enjoying every moment-- you know, and really, you know,
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this is your child and you really need to enjoy those moments, because they're gone soon. i mean, my son's 16 now, you know, and thank god i got a little bit of time. but the sooner you change, the better off you are. captioning by captionmax www.captionmax.com hey, mark. hey, mark. hey. where've you been? i lost my cat. aw. that's not right. yeah. so i made this cat magnet to try and get him back.
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cool. does it work? kinda. [meow] nice. yeah. but that's not my cat. i gotta keep working on it. see ya. see ya. see ya. announcer: anything's possible, keep thinking. get started on your own inventions or just play some games at... when i joined the national guard, i never thought i'd be saving lives. i put on the uniform and i have a whole new outlook on life. country, community, family-- that's what matters most to me. if that matters to you, go to 1-800-go-guard.com. the uso is a bond that we share to help us stay close here at home and far away. [male announcer] to find out how you can help visit us at uso dot org the uso until every one comes home. >> announcer: the following is a paid advertisement for the back 2 life 12-minute
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