>> sure. did you even know about it at the time? >> i had no clue. >> she had not told you anything. >> no. >> detectives brought gutierrez in for questioning and he was cooperative. he even admitted seeing christy for a while, but they had broken it off two or tree months before the murder, he said. as for the night christy was killed? art insisted he was nowhere near the condo, and he could prove it. >> he had been with his wife that evening, that they had i believe gone to a party with some people. >> nd his wife backed up the story. >> he w asked to take a polygraph. he did not want to take a polygraph. he refused. >> gutierrez did, however, submit a saliva sample, which was sent off to the lab for testing. and, indeed, it did match the saliva found on the butts of those cigarettes. this, however, was in the dies before sophisticated dna testing couldbe done at labs like this, so all they could determine is that the saliva was the same

type and millions of people have that type of saliva. so guiterrez couldn't be identified as the killer, but he couldn't be eliminated as a didn't make sense, though. why would art kill someone he apparently cared for, a person with whom he wanted to resume a relationship? >> the last time i had seen him, he was a teenager. he was just a teenage kid. that's what i remembered. it was hard for me to think of him as being a killer. >> gutierrez was not arrested. why would he be? no real evidence. no motive. no case. the media's fickle attention soon skipped off to embrace some fresher outrage, overloaded detectives were called to new crime scenes, and the christy flemming case, yesterday's news, faded from view. weeks passed. months. years. >> the more time that goes by, the more you feel like it's never going to happen.

it's just hopeless and you're going to just have to live with not knowing. >> and it wasn't made any easier when the lead detective retired. he hated leaving without solving the case, especially this case. >> he told me one day, he said, i've got this old case i'd like you to be responsible for because i'd like to see this case solved. that's how i got interested in it, and once i got interested in it, i was davis poured over it e secret return of the old boyfriend and all. the solution seemed tantalizingly possible yet just out of reach. and then, three years after christy's death, davis heard about a disturbing incident involving gutierrez and his wife. >> i guess he got upset with her over something, flew off the handle. he was described as having a really bad temper. pushed her down on the floor, grabbed a pillow and put it over her face and tried to smother her with it.

>> davis then reinterviewed gutierrez. he gave the same story, denying everything. only his body language was a little more forthcoming. >> he acted about as squirrely as you could possibly get. by that, imean he was nervous. he didn't want to be there. he couldn't wait to get the interview over with. and after talking to mr. gutierrez, he stood out like a sore thumb. >> davis got a warrant to draw a blood sample. dna testing was possible by then, but still not quite preci precise. once again, the saliva on two of the cigarette butts in christy's trash can could have been gutierrez's. could have been. at that time it wasn't even as good as a fingerprint. >> no, it wasn't. >> did you arrest him? >> no. >> and, with that, the christy fleming case went cold again and would stay that way unless davis could find something, anything, that would help solve the myste

mystery. for that it would take eight more years until a clever plan was hatched to trap the killer. coming up -- the circle around a certain suspect begins to tighten. >> whether it be technology, whether it be a witness coming forward, you never lose hope on these things because you just never know when something is going to happen. (announcer) how do you take a dull look

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the world was otherwise occupied in the years after christy fleming took the secret of her murder to the grave. the internet arrived. the clinton years came and went and 9/11. hybrid cars arrived and so did a remarkable breakthrough in that crucial crime-solving technology, dna. mind you, by 2002, 13 years since the murder, nothing much had happened to solve it. christy's family was stuck in a long, grief-waited purgatory without answers. >> you have to tell yourself that god will take care of it at some point this person will pay for what they did.

it's really the only way to be able to accept it. >> christy and rhonda's father, bud fleming, took it very hard. life didn't seem to be worth much to him anymore. >> he was under the care of a psychiatrist for the rest of his life and never recovered from it. >> really only about one thing kept him alive -- persistently and politely, bud and rhonda nudged detective davis. >> rhonda i remember would call me probably twice a year, about every six months, and she'd ask me, hey, steve, what's going on with this case? i'm just calling to see if there's anything new. >> he'd say, rhonda, this file is on the corner of my desk. years later, this file is on the corner of my desk. i never forgot about t. >> you never lose hope on these things because you just never know when something is going to happen, whether it be technology, whether it be a

witness coming forward, whether it be this guy doing something else to hurt his case. >> yeah. and sometimes it could be as simple as a chance encounter, a fresh perspective. or, in this case, a deputy district attorney name ed john lieuen. there was something quite unusual about this case that caught lieuen's eye which he mentioned to lead deeblgt steve davis. >> steve had been through the wringer in terms of work that he had done in the past and the case not getting to the point of being able to being filed. so i told him from the start, listen, i'm very interested. the habit in custom evidence tells me that we can do this. >> habit and custom evidence? that said lieuen was christy's obsessive-compulsive personality. what stood out for him, like some accusing finger pointing toward her killer, was christy's insistence on perfect order, clnlyness.

which is why with when he saw the report that the cigarette butts had been found at the scene of the murder, you might st as well have said eureka. >> there was no question that the cigarettes were being smoked at or near the time that she was killed and that the person whose dna was on the cigarette butts in the trash can was his killer. >> why no question they were smoked by his killer? because if it had been someone else earlier that day, even a few minutes earlier, christy's compulse for cleaning would have kicked in. butts and put them promptly in the outside garbage can. and one of the cigarettes was left on the counter to be left on the counter. some ordinary smoker may have left it there, but not christy fleming. they sent those butts to the sheriff's department crime lab, ordered the most sophisticated test available, and waited. and this time the result was

perfectly clear. >> it positively identified art future ayers as the suspect. >> without any doubt. >> without any doubt. >> and, again, it comes back to her habits and customs. when art was talked to originally, he said he hadn't been there for two to three months. now, maybeat my house cigarette butts would be in the trash can for two or three months, but not christy. those were there that night. >> but there was still one little problem with this case. cigarette butts only placed art gutierrez at the crime scene. they didn't prove beyond a reasonable doubt that he actually killed christy fleming. the d.a. and the detective needed something else to hang the murder on him. short of a confession, was there any way to get gutierrez to incriminate himself without him knowing about it? oh, yes, there was. but it would require an inventive sting operation female detectives channeling an old tv sho a pen no perp should ever

try talking to. and it would happen right in the middle of mr. guiterrez's front yard. coming up -- setting a trap. >> when we get there, our this is a homicide suspect. we had one chance to get this done. >> to catch a killer "when the smoke clearses."

she was just 25 when she was killed. now, all these years later, when christy fleming would have been approaching middle age, their family got astonishing news. the long-stall ee eed hunt for killer was on again. >> i didn't want to get my hopes up, but i thought, wow, this is incredible. >> but there was still a weakness in the case. dna put art future ayers, christy's former boyfriend, in her condo. and hurry compulsion for neatness suggests that his visit occurred just before the murder. but that by itself didn't prove he killed her. one thing that could help persuade a jury that gutierrez was indeed the killer was a suspected lie he had repeated to detective davi the last time he saw christy he had said was about two to three months before her murder and never once after that.

trouble was, none of that was on tape. the jury wouldn't be able to hear gutierrez tell his incriminating lie. >> there's an instruction that jurors are given that basically says that any unrecord ed statement of the defendant you are to view with caution. that's hurdle. >> perhaps even a jury hanger, especially given the circumstaial nature of this case. getting gutierrez to talk, locking him into a statement on tape for a jury to hear, was essential. what would you hope he could say? >> well, at least if nothing else, to recount his story and generally people who lie can't keep their story straight. >> so you want to get a lie on tape to compare it to other lies? >> compare it to the original statement. corrt. >> but how? and who would do did? loosening up art gutierrez after 13 years and getting him to come

clean to a veteran cop hot on his tail? that was almost certainly a nonstarter. >> and so the idea that we had was to let's try to bring in a couple of detectives, let's go with female detectives who are much less threatening, much more disarming. >> and, in fact, davis happened to know two women cops who seemed perfect for the job. savvy, cool, attractive, both had a knack for helping suspects calm down and getting them to open up you. sheryl comstock and diane harris. >> by lying from the very beginning about where he was, it showed that he had a guilty conscience. that's very significant. >> so harris and comstock went to work studying the case and learning all about arturo gutierrez, knowing who they were dealing with would help determine how to handle him. >> when you think of

strategies -- that's why i love cold cases -- you're only limited by your imagination, creativity and ethically what you're allowed to do. so when you're figuring out, okay, my goal is to have this guy talk to somebody, what's the best way to do it? >> if you're talking to someone who maybe is not very educated, you talk to them in a specific way. but arturo gutierrez was seemingly normal family man with a job. he was an intelligent man. he was a good-looking man. a suspect who i believe thought himself as a ladies' man. >> and so they hatched a plan, inspired by an old tv show about two attractive and unconventional female detectives. >> we decided we were going to be ditzy blonde kagney and lacy investigators. that's the impression we wanted to give arturo, that we were just, you know, doing a routine follow-up that we were doing this on a bunch of other cases. and this was no big thing.

>> keep it simple, they decided, casual, slightly flirtatious, very routine. and so, on a bright saturday morning in march, harris and comstock hit the road, driving to the desert outside los angeles where gutierrez now lived. >> we had one chance to get this done because once he finds out that he's being folk focused on in a murder investigation, he's not going to talk to lieu enforcement. he's going to get an attorney, then we've lost our only chance. >> harris and her partner, calm as they can muster, walk up the path to art gutierrez's front door. one you chance to make it happen. >> when we get there, yeah, our adrenaline is pumping. this is a homicide suspect. >> her fear, if they don't get this right, the investigation is finished, art gutierrez walkses. justice for christy fleming and

her family out of reach forever. coming up -- the smoking gun. >> are you a smoker? >> yeah. no, not anymore. >> oh, you used to be? >> yeah. the detectives, he reminded me of eddie hass kell from "leave it to beaver." >> "when the smoke clears."

a tiny tape recorder, a microphone disguised as a pen, a cardboard binder. these were the tools that undercoveretectives diane harris and sheryl comstock would

use to capture a crucial interview with art tur row gutierrez, the prime suspect in the murder of christy fleming. in the southern california town of perris, the two detectives rolled up to gutierrez's house unannounced. their excuse? they would tell him they were conducting a few perfunctory interviews before putting the case away. >> instead of fear, i would just say that what i was feeling was excitement. i was a little on edge. but you have to keep all of that show through you, the facade you're putting on. >> the surveillance then was nearby for backup. the tiny tape machine olled. >> i'm detective comstock. this is detective harris from the police department. >> how you doing? >> nice to meet you. art or arturo? >> it doesn't matter. >> he seems like a really nice guy. if you were to meet him on the

street, you wouldn't think, oh, my god, this guy is a murderer. >> they started with seemingly idle and innocuous conversation friendly, to put gutierrez at ease. >> are you a smoker? >> yeah. no. not anymore. cigarettes? no. >> used to be? >> yeah. >> wised up? >> oh, yeah, a long time ago. >> that's good. >> when he was talking to the detectives, he reminded me of eddie haskell from ""leave it t beaver". >> i don't remember. i was working at a roofer. >> he was, goomorning, my, you look lovely today. is the beaver around? very insincere and appeared to be kissing up and not being his true self. >> then, a few minutes in, detectives asked the crucial question. >> and you had given a statement about -- you had seen her, i

think it was several months before? was the last time you saw her several months before the murder? >> i think six to eight months or something like that. >> and that was prior to her murder. >> yeah. >> six to eight months before the murder. there it was, the bold-faced lie detectives wanted. gutierrez's story, now preserved on tape for a jury to hear, contradicted the quiet and scene, the dna. he was at christy's condo the night she was killed. just to make sure, they repeated the question twice. >> so we got what we wanted l l see if we could get more. >> would there be any explanation as to why your dna would be found in her apartment the actual morning of the crime scene? >> hell, i don't know. no, there wouldn't be any reason why. i mean, hell no. if i were -- you're saying i was there this morning? >> no. i'm asking you if --

oh, i don't know. i don't really know. yeah, i'm pretty sure there wouldn't be a reason. i went there, slept there in her bed. >> so you're -- that could have been left from several months ago when you were there? >> yeah, it could have been. >> then the attractive policewomen said their good-byes to a man who had no idea what he had just given them. >> the only reason he would lie like that is if he had something to do with the murder. when we walked away, it was, yeah, we got him. this is our guy. there's no question about it. >> and just like that a dead old case was fully reborn. now the man steve davis had been chasing all these years could finally be arrested. >> you're a free man, you think you got away with it. then all of a sudden they drop the hammer on you. >> it was davis who called christy's sister rhonda and her father bud. >> i can't even describe to you what a feeling that was for both of us, that that had happened. in fact, the very day the

detective call me and said, we just picked him up, he's under arrest for murder, unbelievable. >> but even though art gutierrez was sitting in jail awaiting trial for murder, davis felt obliged to warn the family that convicting him might not be so easy. >> circumstantial case, very tough case to get a conviction on. even with the dna, it didn't suggest necessarily that he was the murderer. >> but there was, remember, that very important factor, the strange little twist that first attracted deputy d.a. john lieuen. christy's compulsively obsessive neatness. at trial, lieuen presented a theory of what happened. that gutierrez came over late that evening, that christy as usual let him in, that they shared a couple of smokes and a beer. but then, said lieuen, something happened, an argument, an accusation. >> christy confronted him with the fact that she knew that he

was married, or believed that he had lied. >> which is when, said lieuen, gutierrez lost his temper. >> and i think that art hit her. he was faced with a choice of what he was going to do. and i think he made the conscious decision at that point that, you know what? i'm going to kill her. >> death by suffocation is not quick, nor is it merciful. the grisly work takes five to seven minutes, the time it takes to burn down. and in each second of those minutes that ticked by, as christy fought for her life, gutierrez had the option of simply letting go. >> and for some period of time where he made the obvious choice to continue, he could have stopped, and he didn't. and ultimately she paid the price. >> i don't believe he went over there to kill her. i never did. i never argued that he did. but there's a point in time where he made the conscious

decision, he says, you know what? here's where i'm at, and this is what i have to do, and he it. >> and what does that make it? murder. >> and how could the jury know? the dna put him there that night. the tape-recorded lie reveal a guilty conscience. still, when the jury retired to consider a verdict and the first full day dragged by with no verdict -- >> i was scared to death they were doing to say not guilty. looking at the jurors' faces, i just couldn't tell where they were going. >> it took them a day and a half. arturo gutierrez was found guilty of murder in the first degree. a secret preserved by a cigarette for 14 years finally produced justice. that and a detective's determined patience. >> any time you convict a murderer, that's a good thing. but when you convict somebody that you know has gotten away

with it for 14 years, that's a long time. and so to finally see justice served, it's a good feeling. >> bud fleming did not quite live to see it happen. his early death made for a gaping absence at the trial. did it hasten his death? >> absolutely. he really aged, really took its toll physically, mentally. he wasn't a healthy guy. and then, of course, all these years going by thinking that art got away with this. >> but he did live long enough, said rhonda, to see his daughter's killer arrested and charged, long enough to know his daughter would not be forgotten. >> christy really solved her own murder. without christy's obsessive-compulsive personality, this case never

would have been solved. never. >> it's not often a case this cold will ever see justice. then again, it's not too often either the victim herself can fin ♪ i step out of the ordinary ♪ i can feel my soul ascending >> step out of the ordinary with something completely new in haircare. introducing wen cleansing conditioners by chaz dean, an entirely new concept in cleansing your hair that has hollywood buzzing. once you try wen's cleansing conditioners, you'll never shampoo your hair again. >> shampoos and conditioners? so yesterday. you wanna cleanse your hair?

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and people magazine called it a must-have. >> my hair has never looked better. >> i have no bad-hair days now with using wen. >> i love the way my hair feels. i love the way my hair smells. it's great. >> on today's show, you'll meet the man who is redefining haircare in hollywood, wen's inventor, internationally renown celebrity stylist, chaz dean, whose exclusive hair retreat has been a hot-spot for the hottest stars for 20 years, along with your host, who credits chaz himself for saving her hair, emmy-nominated actress and former president of the scen actors guild, melissa gilbert. and stay tuned for an incredible offer, available only through this program. so if you're ready to make a change in your hair, say goodbye to ordinary shampoo, and say hello to beautiful, soft, shining, controllable hair with the wen healthy haircare system. >> we do a lot to try and make our hair look great. we cut, we color, we style, we

curl, we straighten, and we use tons of product. just think of everything you did to your hair this morning just to start your day. joining me today is one of hollywood's top hair stylists and colorists, chaz dean, who says that we've all been washing our hair the wrong way. we got together to talk about what he says is the right way to do it, with his incredible wen healthy haircare system. now, chaz, when i first met you, you told me that i had to stop lathering my hair with regular shampoo every day, and i gotta tell you, i thought that was a little bit crazy. >> i've heard that. >> i'm sure you have. >> many times. >> yes, and i'm sure you've also heard the word "revolutionary." >> because wen is revolutionary. it really is. >> it's a whole new way to cleanse your hair. but before we talkbout wen, what exactly is wrong with ordinary shampoo? what's so bad about it? >> everything.

anything that lathers is going to strip and rob your hair and your scalp of its natural, essential oils, leaving it dry, frizzy, fly-away, scalp issues, color loss. there's not one benefit in shampooing other than the cleansing. so if you can get it clean without strippinand robbing, wouldn't you? >> yes, yes, absolutely. so basically what you're saying is that using regular shampoo on your hair is like using undry detergent on your hair. >> exactly. and what happens when you use laundry detergent to wash your clothes? the fabrics break down and fall apart. you hair's doing the same thing. it's harsh detergents that are stripping your hair, robbing your hair, and it's becoming finer, thinner, and weaker. so it's not you, it's what you've been doing to your hair. >> all right, so what makes wen different? what is the secret? what's in wen? >> it's not what's in wen necessarily, it's what's not in wen that makes it so different. there's no surfactants, there's no detergents, there's no sodium lauryl sulfate, which are the damaging, drying, stripping elements found in shampoos. >> all right, so what is in wen?

what did you put in-- >> what's in wen is a perfect balance of herbs and natural oils and ingredients that actually nurture the hair, and replenish the hair. so it doesn't lather. it's not going to lather. it's rich, it's creamy, it's like nurturing your scalp every time you cleanse your hair. >> so, wen cleansing conditioner replaces shampoo? >> not only does it replace your shampoo, it replaces shampoo, conditioner, deep-conditioner, detangler, and leave-in conditioner. >> five products in one. >> yeah, and your hair looks how? >> oh, well, if i do say so myself. >> i love wen. i'm completely sold on this product. it's completely changed my hair from being dry and frizzy and unmanageable. now i can just air-dry, and it looks like this. >> so much softer and shinier and i can touch it. it still keeps the volume and the fullness throughout. >> i love playing with my hair now because it does stuff it didn't do before. >> no matter what type of hair-- no matter what you've heard about what you should be using for your hair, try this 'cause

this works. >> now using wen, i only use one product. i use it to shampoo, condition, everything. i even use it to shave. >> my husband can not stop touching my hair ever since i started using these products. it's absolutely amazing. >> the easiest way to tell you what the wen healthy haircare system can do for your hair is to simply show you. so chaz agreed to give us some demonstrations of how wen works on many different types of hair. all right, chaz, you're gonna tell us ellen's story, but before you do, i want you to see what ellen looked like when she came in this morning, after washing her hair just one time with a popular brand of shampoo. look at that. >> look how flat and dull and lifeless and frizzy it looks. and that's one time with shampoo, and now look at her after shot with cleansing with the wen sweet almont mint cleansing conditioner. just one time, it's absolutely incredible. look at the difference in the shine, the richness, her color. that's one time. one time with shampoo, and one

time with the wen, and that big of a difference. ellen, first of all, you do need to know, she used to be bleach-blond, long, bleach-blond hair. >> really? >> yes, yes. >> i like the red. >> well, that's the first thing i asked her, "would you go red?" and immediately she said yes. now, what's the next question when you go from bleach-blond to red? color fadage. >> oh, yeah, definitel >> does your color fade? >> no, it doesn't. >> doesn't fade. she's one of our models that we use all the time. keep her color on a regular basis, but her fade is just so minimal, and you know how reds fade like crazy. >> yes, they do. yes, they do. being one, i know. so, it's great for every hair type. >> every hair type-- fine hair, coarse hair, medium, curly, ethnic, wavy, african-american hair. the sweet almond mint was the first one i came out with, and i wanted it to be a crossover product for everyone across the board. i didn't want anyone left out, so i tested on every single hair type, and it's incredible. it really changes the way you feel about your hair. >> the first time i realized

that my hair was in bad shape was when i started doing how do i look? and the hairdresser that they brought on for me was hector, and he said, "no, no, no, i don't--no, this is not good." so the following day he brought in a bottle of wen. he said, "this is all you need to use," and of course i didn't understand, because i was like, "well, is there a conditioner that comes with this?" and then when i first tried it i was like, "where's all the bubbles?" but he explained you just massage it into your scalp, and you run it through to the very ends, and then you leave it while you have the rest of your shower. now, that first day i was like, "oh, my god, look at this." it felt silky and shiny, and it just felt just like it used to when i was younger, and as soon as i started to use the product my hair started to recover and get to be ch more beautiful and shiny. then people started to email in. you know, "what do you use on your hair? where do you get it cut?" and you can actually almost probably tell exactly when i started to use the product if you look back over the 100

episodes that we shot. really, just using it once and you'll see the difference immediately. >> we'll be right back with more incredible hair befores and afters. but now, here's how you can stop using your old shampoo, and get touchable, softer, shinier, healthier, more manageable, beautiful hair with the wen healthy haircare system. >> now there's something comptely new in haircare. introducing the wen healthy haircare system by chaz dean, the favorite haircare of top, hollywood celebrities. >> now that i have wen, i have one product that does it all. i'm so happy. >> ordinary shampoos lather, using sulfates and detergents that strip the hair of natural oils, 'causing dryness, friziness, dullness, and color-fade, but wen gently cleanses and moisturizes your hair and scalp, while leaving in the natural oils, using a perfect blend of herbs

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to short or long hair, and this specially-designed, hand-finished, saw-cut, wide-tooth shower comb, to evenly distribute wen cleansing conditioner through your hair. the two gifts alone are valued at almost $30, but you get the free gifts and the complete haircare system, a total value of over $90 for just 29.95. and with our 60-day shine to the last pump money-back guarantee from trusted guthy- renker, you can try wen for two whole months. if you don't see and feel the difference in you hair, just send it back for a full refund, even if the bottles are empty, but keep the two free gifts as our way of saying thanks, just for trying wen. so call now. wen, it's all about the hair. >> what i love about wen cleansing conditioner is that it's just so simple to use. chaz, tell them how simple it is. truly. >> it is so simple. if you can use shampoo and wash your hair, you can cleanse with wen, except you're gonna receive

so many more benefits. get in the shower, rinse your hair out thoroughly and completely with water, apply it to your scalp, massage vigorously for a minute or two, leave it on the duration of your shower, at the end of your shower rinse it out thoroughly and completely, and put in about a dime or quarter size back into soaking wet hair as a leave-in conditioner, and that's it. so it's your complete shower time. beginning, the first thing you put on, and the last thing you rinse before getting out. the more you use, the better the results. the longer you leave it on, the better the results. >> growing up as an asian woman, it was a real struggle a lot of times dealing with my hair. asian hair, as beautiful and as shiny as it is, it can be very coarse, and very unyielding. so what wen products did for me is that my hair became softer and more manageable and more flexible, and that's really important, especially being an actress, to have flexibility with my hair. i am so happy with my hair now.

i love the way it feels, i love the way it smells, my husband loves the way it feels and smells, and it's really important to walk out your house feeling good about your hair. it makes you just a happier person, i think. >> for me, why wen versus shampoo is because ultimately the shampoo would dry my hair out, and take all the natural oils out that i'd then have to replenish by using conditioner, then the conditioner would kind of weigh it down, then i'd use product to volumize it, or to give some kind of curl to it, that would really dry it out, and then i'd use stuff to make it all oily and shiny and sheens 'cause it was dry, and it was way too many things in it. ultimately it just ended up depleting my hair. and now with wen it's like some crazy, fabulous, multi-purpose thing. i can use it as a leave-in conditioner, and the product. and it's done nothing but make my hair more supple and beautiful, and healthy-feeling, and i love it. >> i noticed the results immediately. my hair was more beautiful, more shiny, mo volumous.

it was really incredible. >> using wen makes your hair how it's supposed to be. i just feel like it's brought it back to its natural state. >> it was shinier and bouncier and fuller. it was beautiful. i loved it. it was great. >> i really didn't think my hair could look this good as it does now after using this product. and i didn't expect the kind of comment that i was getting from people. they would look at me, and the first thing they would say is, "your hair looks great." >> what happens when you give up your traditional shampoo, and try wen for 30ays? we asked a group of women to do just that. >> i just saw my before and after difference, and it was just incredible. oh, goodness, gracious me. i mean, the close-up of the hair where you could see fly-aways, and it just looked fried. it just looked horrible. and then once i looked at the close shot of the after, after three weeks using the product, it was just like this smooth, satin, silky shine to it. it was just incredible.

and the color stayed. 'cause i color my hair, but i noticed that the color really held, which was impressive to me. >> i walked in. i never realized it, but my hair looked like straw. wow. my hair has definitely suffered the wear and tear from the sun, from continual use of hair dryer electric products. and the after picture, it's smooth, it's shiny, it's so healthy it's amazing. it feels like silk. very silky compared to that straw-like feeling that i had before. it's fantastic. >> i just saw my before and after picture and--night and day. it's a big difference. my hair was so flat and limp. it was very dry and brittle, and now it's soft, and honestly it is really supple to the touch. it has body and oomph and bounce, and it feels so good. thankschaz. >> i review hundreds of products

per week. people are always dying to get their products in my hands. wen is a very unique product, and bottom line--it works. it absolutely has the potential to revolutionize the entire haircare industry because it's very simple. one step, one product. you don't need to clutter your bathroom with a million different things. and it really is the thing that works for all hair types, regardless of whether you have curly hair, straight hair, it brings out your hair's natural beauty, and what chaz dean's product, wen, has done for me, is it's made it so that my hair is alive. it moves, it bounces, and it continues to shine. >> look, i know it can be scary to try something new on your hair. i mean, it's your hair. it's part of who you are. i'm almost a borderline crazy person about my hair. i had the same colorist and the same stylist for 20 years,

and before wen i had been using the same haircare products for 15 years. but trust me, once you use wen, you'll never go back to your old shampoo again, and your hair will never look better. >> now there's something completely new in haircare. introducing the wen healthy haircare system by chaz dean, the favorite haircare of top, hollywood celebrities. >> shampoos and conditioners? so yesterday. you wanna cleanse your hair? you wanna have beautiful hair? you have to try wen. you'll start with the 30-day supply of wen sweet almond mint cleansing conditioner, perfect for all hair types. you'll also receive the wen styling cream, for extra control over your hair style. finally, you'll get the remoist intensive hair repair mask a concentrated treatment to hydrate, soothe, and smooth dry, damaged, or chemically-treated hair. you could pay $500 or more in a salon for similar treatments, but you won't pay hundreds of dollars for wen.

through this special introductory offer, the entire wen healthy haircare system is available directly to you for the special low price of only $49.95, but for a limited time, chaz is teaming up with guthy-renker to give you the ultimate insider price reduction. call right now and you can get the complete wen healthy haircare system, all three products, not for $49.95, not even for 39.95, but for the unbelievable price of just 29.95. and it gets even better. be among the first 500 callers and you'll receive two special free gifts--wen texture balm, an easy rub-on balm to add texture and definition to short or long hair, and this specially-designed, hand-finished, saw-cut, wide-tooth shower comb, to evenly distribute wen cleansing conditioner through your hair. the two gifts alone are valued at almost $30, but you get the free gifts and the complete haircare system, a total value of over $90 for just 29.95.

and with our 60-day shine to the last pump money-back guarantee from trusted guthy- renker, you can try wen for two whole months. if you don't see and feel the difference in you hair, just send it back for a full refund, even if the bottles are empty, but keep the two free gifts as our way of saying thanks, just for trying wen. so call now. wen, it's all about the hair. >> back when i was shooting 90210, which was, like, 100 years ago, chaz was working on the concept for this product, wen, and he introduced us to the concept of not shampooing our hair, and we all thought he was insane at the time, because-- "what? what do you mean don't shampoo your hair?" but we didn't realize that there was a product that was gonna cleanse our hair and condition it at the same time. i used to love to get in the shower, and, like, bubble-up my hair, you know? and have all those bubbles and suds, but i never really knew that they were actually

stripping my hair, and damaging my hair, but now that i have wen i saw the results after i got out of the shower, and as i started to use it a few ys in a row, i really saw what giving up the bubbles was doing to my hair. it just was more manageable than it usually is. because with blond hair that is color-treated, let's just say, um, you often can get really dry and frizzy, and, like, dull and lifeless, and my hair is shiny now, and usually you don't see shine on blondes, but i have shiny hair, see? look it. first of all, it smells amazing. it's so rich in emollient feeling, but it's all-natural, so i feel really good about using it on my little girls who have, you know, beautiful long hair, and they're using it now, who, too, i could never comb through their hair. now i'm able to comb through their hair. it's a lot less crying at combing time, so i love using it on my little girls' hair. >> okay, we're gonna talk about alicia's, but before we talk

about alicia, let's look at a picture of what her hair looked like when she came in after first washing her hair one time with a popular brand of shampoo just one time. >> look at that--frizzy, fly-away, uncontrollable. look how dry--the color looks different. the color looks dull, flat, look how much richer her color looks. and the amazing part that you're gonna find out is today on her, the only thing i used was the sweet almond mint cleanser to cleanse her hair, and as a leave-in conditioner. i normally would use a styling cream, but i wanted to show you something mind-blowing, that on ethnic, african-american hair, she does not have a styling product in her hair today. she only today has the sweet almond cleansing conditioner as a leave-in conditioner, and she air-dried with a hooded dryer. >> that's shocking to me. >> feel it. don't be afraid. i mean, squeeze it, touch it. it's so soft. >> here's an example of, you know, when i was disbelieving that it could work on all different types of hair-- on ethnic hairs, on hairs like mine, on thin hair, all

different types of heads of hair. we have the exact same product in our hair. >> yeah, all three of us do. all three of us do, and all three of us have different hair textures. >> but all three of us look great. >> yes, we do, with wen. >> my hair is so fine that i would have to wash it every day because it was easy to mess it up, but since using wen products my hair just feels like it's baby hair again. it's added body to it, but it's given me back 20 years in my hair, i feel, anyway. >> before using this product it looked like i came in here with oily, dirty, dingy, hair, like i hadn't washed my hair, and i had just washed it before that photo. the only way i could style my hair before was to just slick it back, and it would stay like that, no life, and now it's just--i love it. too much bounce, too much volume. and this is what i always wanted to do with my hair. >> i mean, think about it-- every time you shampoo, you're just causing more damage to your

hair. this morning you damaged your hair. think of all the damage you may be causing from years of traditional shampooing. so please stop using ordinary shampoo, and start the wen healthy haircare system right now. >> now there's something completely new in haircare. introducing the wen healthy haircare system by chaz dean, the favorite haircare of top, hollywood celebrities. >> it's really great, and your hair is gonna be the best it's ever been. really, just using it once and you'll see the difference immediately. >> ordinary shampoos lather, using sulfates and detergents that strip the hair of natural oils, causing dryness, friziness, dullness, and color-fade, but wen gently cleanses and moisturizes your hair and scalp, while leaving in the natural oils, using a perfect blend of herbs and natural ingredients, adding sheen, manageability, and body to your hair, while significantly retaining

your hair color. it's rolutionary haircare that takes the place of shampoo, conditioner, deep-conditioner, detangler, and leave-in conditioner, all in one, saving you time and money. based on a three-week study, 90% of participants agree that by using the wen cleansing conditioner, their hair was shinier, less frizzy, and had more bounce and body. and wen habeen clinically proven to significantly retain color better than a leading shampoo on the market. >> it's given me so much more volume and bounce, and you can actually see my red highlights now, it's not just dull, black hair. >> after trying wen, i don't think i can ever go back to regular shampoo again. >> i tried it, and i got out the shower and went, "something feels different. my hair feels so silky. it feels good." >> so if you're ready to make a change in your hair, say goodbye to ordinary shampoo, and say hello to beautiful, soft, shining, controllable hair, with the wen healthy haircare system. you'll start with the 30-day supply of wen sweet almond mint

cleansing conditioner, perfect for all hair types. you'll also receive the wen styling cream, for extra control over your hair style. finally, you'll get the remoist intensive hair repair mask, a concentrated treatment to hydrate, soothe, and smooth dry, damaged, or chemically-treated hair. you could pay $500 or more in a salon for similar treatments, but you won't pay hundreds of dollars for wen. through this special introductory offer, the entire wen healthy haircare system is available directly to you for the special low price of only $49.95, but for a limited time, chaz is teaming up with guthy-renker to give you the ultimate insider price reduction. call right now and you can get the complete wen healthy haircare system, all three products, not for $49.95, not even for 39.95, but for the unbelievable price of just 29.95. d smart shoppers can lock in this incredible discount price. each new season, you'll receive

a three-month supply of wen for only 29.95 per month, guaranteed. a convenient service you can cancel at any time. and it gets even better. be among the first 500 callers and you'll receive two special free gifts--wen texture balm, an easy rub-on balm to add texture and definition to short or long hair, and this specially-designed, hand-finished, saw-cut, wide-tooth shower comb, to evenly distribute wen cleansing conditioner through your hair. the two gifts alone are valued at almost $30, but you get the free gifts and the complete haircare system, a total value of over $90 for just 29.95. and with our 60-day shine to the last pump money-back guarantee from trusted guthy- renker, you can try wen for two whole months. if you don't see and feel the difference in you hair, just send it back for a full refund, even if the bottles are empty, but keep the two free gifts as our way of saying thanks, just for trying wen. so call now.

wen, it's all about the hair. >> i noticed the results immediately. >> just the shine, the manageability, the volume-- it's ten times different. >> my hair absolutely came alive within the first day or two of using this product. >> i will never use anything again besides wen products. >> chaz, thank you for giving me a new head of hair. i love it. ♪ you could be so many people ♪ if you make the grade ♪ what have you done ♪ to make you feel proud ♪ yeah