cards are set to start changing. more fees, higher interest rates and lower credit limits. what you need to know before the new rules start. healthcare reform remains a hot topic..how technlogy is factoring into medicine and how it could affect your health care costs and quality of life. and...the summer movie season soon coming to a busy end. big supply hits the big screens but will big profits follow? it's all ahead on this edition of first business. well ahead of friday's market action glad you're along for the right there's a lot to talk about foreclosure continue in the estate the month of july and one in every four foreclosed home is repossessed by banks to continue to be a critical situation for% looking on the investor side of things to fix with a coin to be big on the agenda for housing data we have housing in the middle of

the week in later next week, and that existing home sales a petition to prices of those existence homes of mr. down 15% from one year ago but alas six most so they have been showing some signs of stabilization as far as these housing prices go. speaking of price share we have to pay attention to consumer price ahead of friday's market action the consumer price index the federal reserve and are worried about inflation these days. the credit card industry is about to see tougher new restrictions starting next week... even though these new rules are supposed to protect consumers... it may end up costing us all.. a lot more in the long run. experts say we're already seeing higher interest rates.. and in the future? possibly even fees on customer service of all things. consumers are already bracing for major changes with their credit cards....considering how card companies are reacting to the tougher rules. i think twice.. if i had 500 dollars.. i ask would i spend

cash before i charge it.. i hope a lot of people are.. and you are? absolutely starting next thursday - consumers will see new protections in place... for example, your credit card issuer must notify you in writing 45 days before making changes to the interest rate.. or any other major terms. and companies must mail monthly statments at least 21 days before the bill is due. experts say you should be paying close attention to any mail from your credit card company. "it's important to open it and see what the changes are... if you don't understand them . give a credit card issuer a call and ask them." experts say these new rules on credit card companies are going to affect everyone.. even excellent customers.. are facing cuts to their limits and some are seeing big changes on their interest rates. i've been looking at my statements.. i've seen the apr going up.. 2/3% points - what are you doing differently ? i'm paying off bills so i won't

have this issue in the future and you'll likely face even more hassles as a result of tougher restrictions on card companies: for example.. you can expect virtually all fees to go up .. including late fees.. annual fees.. cash advance fees.. some experts say companies may even start charging for customer service. and if you want to transfer your balance to another card... it may not be worth it anymore. "balance transfer is expensive... those deals are gone now.. we're seeing lenders charge 5% so you may get zero percent interest rate.. but you're paying 5% off the top." there are many more rules going into effect next february including one of the biggest changes card companies must apply any extra payments toward the balance with the highest interest rate. 90 million households have

credit cards and about 80 percent of cards balances. the average debt load on americans credit cards runs more than $10-thousand-6 hundred dollars according to card-trak-dot-com. overall, american's have been paring back their debt. revolving credit...or credit without a certain number of payments such as credit card debt...has been dropping over the past year. in the third quarter of last year, collectively, consumer credit topped out at $974 billion. now, it's closer to $917 billion, a drop of about six percent. still, excluding home mortgages, the collective consumer debt of americans stands at $2.5 trillion according to the federal reserve. at the same time, more credit card offers are beginning to show up in americans mailboxes. earlier this year there were 249 million credit offers received by u-s households, which was two-thirds fewer than the same time a year earlier. but some of the biggest issuers such as bank of america and citigroup

pumped up their solicitations in the second quarter compared to the first quarter....and all of the offers mailed out by the industry were for variable rate credit.... meaning, when the federal reserve raises rates, those credit card rates would head higher too. is been plenty of talk about terms of the economy in the market but with no wood in the month of all this because we haven't seen a lot of price action. like a big meal sitting back and letting things settle down a little bit in august. it's very constructive if you will digestion of last month begins we have basically traded these prices and the nasdaq every day this month. in one sense is positive but we have not been able to get much back. there's been a lot of bears on the floor at the cme a lot of locals think that you should sell into this continued

strength but nonetheless it is continued strength. and are ready to sell and would just because one thing to realize is that growth testaments have been forced to be revised much higher that has caused a lot of room when the accounts in petrol for me to find to be bars and markets would come in on down opens or on weakness in the market uc the underlying bid. last month over a person up month gains came from intraday action so we opened flat or down and the market would rally. this month it is more mixed most of the gains have come from the overnight sections of the down opened we have seen for the most part have resulted in rallies. put price to pay debt rallied but nonetheless get their head handed to them we appreciate it thank you for the update as we suffered to these dog days of august. jason of charm that along with us at the cme group.

still to come competition for your entertainment dollar. no fewer than five films open this weekend as the summer movie season winds down. but first, as the debate around healthcare reform mounts...the role technology could play in costs and care.

as the volume of the health care debate continues to get louder, what may be lost in the shouting is that while technology is helping drive the cost of healthcare higher, it also could help limit the price hikes. janet marchibroda is the chief healthcarer office at ibm. gen welcome to the program nice to see you. the health-care industry is a user of technology can be more efficient and hell uses current technology? absolutely. smarter health care is going to change our experiences when we go to the doctor's office. given that advancements of smart technology will see improvements in patient care which will translate to library and healthier lives and better coordinated care and efficient care ibm is playing a critical role in this transformation. i want to ask about the role how does seem to me if it comes down to two areas better quality of care which is better technology

better the diagnosis and perhaps more efficiency in the quantity so what are some of the technologies that will be coming with price but also may be coming would efficiency? but it absolutely so currently our health-care system if you look at our nation's doctors less than 10 percent of them use electronic health records with the introduction of information technology which is going to be made possible by the investments of the american recovery investment act back in february of 2009 our nation doctors will have more information about us as patients from our other doctors' offices from hospitals as well last laboratories to provide more informed say for higher quality care but also translates into lower cost. the me action to address the privacy concerns that certainly always, been talking about electronic records. protecting patient

privacy is absolutely critical as we digitize are u.s. health- care system the good news is that there are a number of standards and policies and save it bars and the fact that will make sure that our affirmation is safe and secure. many x you to address the adaptability of the amican medical system most notably doctors nurses' health care providers in going digital as you mention 90 percent are still using pen and paper. that is right when you look back in the history and reasons for the low adoption of health information technology if properly fallen into a couple of but it's the biggest one being financing the capital financing for the purchase of the systems and changes in the payment system are also needed to reward those who deliver

better care and able to buy information as opposed to just more tests. and procedures. you mentioned it the stimulus spending to kickstart this was a return on investment should they go put digital records. but there are a number of studies to look at this. the american recovery reinvestment act on average will provide about $44,000. for every physician who is a meaningful user. of health information technology. the government both the government and private sector can expect returns but take the form of reduction in the number of duplicates test are performed whether its imaging laboratory tests also reductions in the number of areas that are made which also cost a lot of money. finally the me action about health care and the business at ibm in the last corner in some of m & increase in revenues and

the technology alone is this point to contain the seeds grow wheat in ibm you think westmark ibm is doing where we always do brady innovative solutions to the world most vexing problems in this case health-care what we're doing in this area as we are connecting and we touched the points and health care system there are really required to make all of this work. as one of the world's largest employers we have an investment and an interest in seeing higher quality say for more efficient health care. and the value of the company we appreciate the insight thanks for spending time with us janet the chief health care of research at ibm. thank you tom. online items you may have noticed *fewer new car incentives these days... on our website...why the

government's cash for clunkers program may be causing those better deals to disappear. plus, why most americans are not expecting a big pay raise anytime soon...and they're really not upset about it either...we'll tell you why on our website at firstbusinessx.com. and straight ahead on the show... with the summer movie season coming to a close...does hollywood have any last minute blockbusters? ...we're talking to our movie industry analyst after the break.

supply and demand at the box office in the waning weekends of summer. four films open this weekend on more than 15- hundred screens each. david sikich is back with us. watching the movies and the movie industry is something for everybody who romance sci-fi comedy you have a disney and viacom time warner are these movies going to neutralize each other equity markets seem like it happens every year. in mid august a lot of new releases trying to get the best hand of summer box office is really not a totally the pain because these movies are not the strongest of the year so there's a lot of cavities early in the summer it was an average of two or three now is pretty chaotic. it is not in it doesn't seem fair that the biggest most presold movies have the least competition against them but who said the movie business is fair in this week with five new

releases of any summer week in the second most in the entire year 6 movies opening on jerry 16th so waterflood the multiplexes in a starting to open. to some degree obviously we are but possibly audiences because we have so many types of john ruskin peaking propose will be dollars any of the leasing of the studio seem to stand out? looking at them they all seem to have looked like he said specific audiences many wonder brothers but the time prowlers wife time travel and romance for women based on a book has great to meet adams to attractive actors perrault has this raunchy are ready, you for young males call the goods the part by heart used car salesman does not the most popular topic for a movie but that said you have cash for clunkers so the cachet here is

that welfare role as an end to guys from handover but then you have disney isn't an immediate japanese movie that depict the but this one is not on the part of the normal disney is not a picks are film. in summit entertainment has a pg wholesomeness before i can slam and they have an actress from high-school musical three but also in marketing the that they're going to show new footage for the latest best opening in november under the radar sci-fi movie district 9 from sony. this has the most upside. it had been on the radar but is becoming more on the radar is getting close and the timing of this couldn't be better for sony where did this movie come from? the district 9 there has been a mystery surrounding his and mr. reed played to the strength. that's

been a key component in this movie was being made the one about it it was made for outside the hollywood studio system in south africa how far away from hollywood can get there was no press police to first-time director unknown actors but it had one thing going pour them through worse over the title peter jackson presents from the lord of the ranks of he took this and see this as opportunity to make an independent movie on his own terms he picked the director based on his short film he produced the money put in $5,000 of its own development money and he found a financing and $30 million from international company which really is a very cheap for something that has this type of upside. the last 20 seconds on has been able to get the marketing muscle here in the timing seems a striking. so i picked up the rights to do a great job they need a hit and a critic a masterful marketing campaign to build on this mystery a viral campaign

starting on the internet this buses only four payments peter jackson was at the comic conventions all the fan boys and their selling the deal with a great television marketing campaign and lot of tv spots in the newspapers and magazines are writing about it in detail bleakly the musty movie of the summer is leading into that this is a movie to watch is in the original movie so many commodities and sequels and this is coming of know where people are ready for rick. in this is much about an interesting business model the back story that you talk about as it is about was going to be on the screen absolutely david along with us watching the movie industry. it shares of airline companies are and team backing up even as or you is back above $70 a barrel for coming up we are glad to talk about our airline congress are trying to drum up

horror business this in chart talk next.

of the past few weeks we have seen her shares of some of these airline companies and back up from the depths below $4 and some cases even in the face of higher oil which is above $70 a barrel this is what convecting about this but to some degree maybe this is an indication that the shorts are getting it out of the airlines may be is believed in fact that the economic cycle is beginning to turn in terms of the highly

profitable business travel week to see oil prices come by 15% some of these airline stocks are up about the same amount. q a you a which fax you a l corp. parent of united back above $5 a share a room $6 continental airlines $12 and even death blow still slightly above $5 a share and if you believe some of these promotions that these companies are coming out with their pretty fabulous. double announcing a $600 all you can fly ticket for the month of september. united airlines providing new promotions as well and pat in the stock prices that company backing away from the bankruptcy were rebuilt gripping the stock this summer. if the ec airline ticket price is less than a hundred dollars this very enticing to a lot of consumers. me an offer shareholders zero. we'll leave it there was no comment on the next kid just on one or back here next time.

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