could it last? and... as global leaders meet this weekend, the u-s dollar has been dropping. how dangerous is a weak dollar to the american economy? plus...nintendo fires the latest shot in the video game wars....dropping the price of the wii. why the company says the bad economy has nothing to do with the move. ..it's all ahead on this edition of first business. just a little bit more than a week left trading in the month of september we talked about all month long, his starkly dissimilar worst month for the stock market in the united states and this year so far bucking that trend by tell you the last couple of sessions has really put this to the test off by 2 percent. it looks like the recently this is stock has been down by the house and that we have been getting will get more of it with new home sales on friday and next tuesday as a peak of price index and the

busters are really worried about was going along with home prices especially with $8,000 home buyer tax credit set to expire at the end of november what is that going to do to home prices which have actually been going up for the past few months but can that trend to be sustained without the tax credit that's the major concern. a huge concern and without any don't back in jobs as well as the jobless rate continues to edge closer to a double-digit scenario with the lack of jobs could feed into the lack of buy years for the months ahead for homes. almost a 10 percent drop in oil over the past week ... has some traders thinking oil is finally reacting to the fundamental picture.... that there's a glut of oil supply on the market... and not enough demand. "i think oil should be below 60 given the supply and usage" recent government figures point to a lot of supply... crude oil inventories stand at more than 335 million barrels... that's up more than 10% from a year ago.

only show prices close to $2.50 - if none - then show people filling up the tank and no prices traders say the big drop in oil should also translate to savings at the gasoline pump.... where the national average now stands at $2.54 cents a gallon... some experts believe we could see that fall at least another 5 cents in the coming months... "people still have a budget issue... usage on personal and business level is still low.. as people realize growth is not as fast.. we'll see gas prices fall because oil falls" eavenson horter.. portfolio strategist for pfg - best - says oil is also selling off because traders are not as concerned about inflation.... since the federal reserve has said inflation continues to remain subdued. the dropping us dollar is another reason why traders have flocked to oil...

the dollar is coming off some new lows this week as leaders of the world's 20 biggest economies meet in pittsburgh. usually when the g-20 meet, the state of the american currency can find itself as a target of foreign leaders worried about its strength...but not this year, with the euro just off 12 month highs against the dollar. we don't really have a strong enough economy yet where out dollar is going to be the dollar you want to hold onto so right now i think that's going to be the way the foreign investors are going to think for awhile is to sell the dollar and use it as a funding currency from france to new zealand, foreign banks have raised worries about the dollar weak against their currencies. traders point to interest rate differences to help explain the dollar drop... with low rates in america compared to other countries, it sends investors into those higher interest rate countries of europe and asia. when they want risk they'll sell the dollar and apply it to their risky assets in their countries. that's basically been the story since march.

the dollar index, which has the dollar against a basket of foreign currencies, is down 13 percent since march but hyerczyk thinks if the dollar can end this week without hitting a new low, it may signal renewed buying interest for a few weeks. americans' incomes fell by about one percent in 2008 with half of american households making more than 52-thousand dollars a year and half making less. the census bureau finds that in 2008, the median household income was just over $52-grand - it fell just over one percent, even as the unemployment rate was rising. the highest was over $70- thousand dollars in maryland. the lowest- in mississippi at under $38-thousand dollars. as we have seen late in the week the dollar has bounced higher we've seen markets of all kinds and stock markets move lower magazine and over at the cme group you are watching the direction of the stock market

would you make of it? we've seen a very tight correlation between the dollar index and what equities are doing and the rebound we saw in the dollar we saw a bit sharp sell-off in commodities all currencies be a role for example which was at 13 your highs get back so the is gonna continue to be dictated by what we see on the dollar index can it hold? is this telling the money is coming out of currency selling foreign currencies against the dollar and moving elsewhere? any time with a dollar bounce i think it could be short covering but we are seeing that risk appetite a little of that perhaps been deflating people getting nervous about the run-up in equities. does this signal a reversal of the trend we've seen in march? not just yet i think i'm gonna be watching to 25 on the s&p we've reached the level to the downside there closet be some more for ultrapure it will leave it there you would know by looking ahead matt but a new pop but congratulations matt seamen over at the cme crookback

still to come the return of a couple of familiar names on the big screen....and how hollywood is trying to limit its financial risk on the big screen. but first...nintendo lowers the price of its wii in anticipation of the holidays...will the move pay off...that's coming up next.

nintendo is making news announcing a price cut to the consoles talking about it is ready nintendo's president thank you for joining us. thank you so let's talk about the, so price cut it amounts to about $50 per get the price down to 200 how many more consoles can you sell at that price? that's a great question. the product launched 34 months ago since its launch we've been setting records every week every month. we believe that by bringing the price to 19999 but will reach a new segment of consumers but is not the price cut is also the great content we have with that we're announcing that the new launch date for the the new super mario brothers is november 15th + october 4th we are launching fit to plus we have the reduction in the price of the console and the great software de we think is going to

drive our sales to the holiday season. the $50 price cut do you think is really enough to get consumers who were reluctant to buy it at the full price? is it enough to get them to buy now? we think it is because at 199 you get the full system you get the hardware you get sports included in that he did the innovation of the remote sonat total package is a tremendous volume plus you get the opportunity to play a library of 600 games that have been launched and 140 games coming with think this price point plus degree conte is enough to push on a number of consumers into disdaining industry. as talk more behind reasons behind the move is a because nintendo was seen pressure from x box and placed asian price cuts? not at all. is all about our own strategy our own execution of

what we saw was a base of consumers here in the u.s. and 50 million consumers who say they want to get into the gaming industry but need a little motivation and the motivation and the price point any motivation in the dining content and does drove off to do this now leading into the holiday season and right before these two big product launches the we have coming. as talk more about the strategy for nintendo what areas of your business are using the strongest growth is it on the online store side of things or the retail side? for us we are seeing the greatest growth in the hand-held business. nintendo ds and d s i business combined is up 20% in units so far this year so that's a big area of strength and has been driven by the launch of the new p s i. hardware. we are also seen a tremendous strength and overall software both for the

home, sold as well as nintendo ds. but the package content is driving our business and and in it comes to providing great innovation. us talk about whether nintendo is going to be doing anything else special for the christmas holiday beside the price cuts on bill console? in addition to the price cut we have new games coming new super mario brothers the first time ever that consumers can play for simultaneous players on a mario game also on our hand- held business we have a new zelda game for nintendo d as coming in early december. is all about having great new content on a regular basis watching for the holiday. we will see how it turns out thank you for your insight richie nintendo president. online items

search sony...and find out its own price cut earlier this year of its playstation game console and how it hopes to win the game wars during the holidays. also, want-to-be homeowners rush to lock in low mortgage rates...after the show be sure to head to our website to how long they'll remain at these historic levels. plus...the insurance behind your bank account in need of a bailout of its own..now that more an more banks are going under. and straight ahead on the show.... movies and money...3-d has been big money in 2009...and how studios are trying to limit their risk of what they put up on the big screen.

moviemakers are not immune to risk trying to diversify their risks of putting together $107 million a when it comes to looking for a blockbuster box office success in the meantime racine hold titles refreshed again on the big screen this sikich is back with those watching the industry nice to see you. box office here coming off another a good week in double digit year over year growth without a big general audience different niche films. i think changing economics four different seasons for different markets generally there are a lot of hit tunes going after their target audiences and it turns out to be a nice weekend

last weekend was different because the was a hundred million dollars from sony cloudy with a chance of meatballs dominating the weekend with $30 million and other steel wire release is kicking in his dust. speaking of three d we have seen this year really be the year of three the loss of success to look at the list of three defense these are the top four grossing three defense of all time and all of them has been released this year. one continue to get bigger. each succeeding one has the most prescreened plane and this one set a new record 1828 or 58 is all richening up towards james cameron probably over 2000 screens. we are seen a

diversification happen with studios been more partnerships a smaller budget films. these three movies last week the story of the studios were all the same because there are saying even though the process work their we're predicting proclaiming good nose in predicting profitable out cones warner had the informant in open and tin and a half million dollars but only cost $22 million they had a couple of partners there this it is gonna be very profitable for them universe will has to intercept jennifer anniston that took in eight and a half million dollars but it only costs $80 million if they have been a partner at andersen took a lot lower salary and universal exposure and fox will jitter for body but a horror movie only six and a half but only call 16 foxes proclaiming the same thing lower production costs taking on partners in getting started to take a lower salary deccan mean profits it also shows you when you see these weekend gross numbers that is not necessarily

the story for investors. especially in september we spoke last week about the film fest and house reporter for independent films try to looked bored distributers business model maybe a little broken after this year. as festivals are very successful as a market was a disaster 130 movies been shown to or three i think it's really changing because targeting back to the days of the mid-90s uppermost of the move is planned at festivals were sold after the fact not boring in the past decade where there has been these high- stakes poker pipe deals with bidding wars those days are over 50 years ago there was widely popular one audience were in happen the cold once later there are one ballistic isolde and beyond the disorders terms not the sales agents terms. that's the reality a lot of bill points that are been but the two biggest ones are the distributor of advanced and also this capital commitment for p in a will pull trains press in advertising who drink and $40,000 advance plus $500,000

commitments of a distributor was on a bowl for $90,000 with the police now costing in the bill bit distorted our real for them both in we're not gonna give you the best we can commit use these dollars but think if the movie doesn't work the filmmakers comes the money because it's taken right off the top is a tough world independent movie isn't going away and what they're doing they're dealing with a much tougher reality in the marketplace. final 20 seconds but all this back this week fame back and bidders he was of lost mgm is trying to reinvent itself with aim being both a prison producer and distributor once one of the bigger studios but three in a half billion dollars in debt and there been any more than fame to repeat, industry player again and no end of boy $50 million and wizards of oz that would hope that they still owned

their classic movies but 25 years ago this company was sold so many times that one now has it. just like when talking about a few weeks ago for woodstock 40 years later seven years late for what little lost. david sikich back with us watching the movies and the movie studios. on thursday gold closed back under $1,000 an ounce mark and will take a closer look coming up in chart talk.

moves in gold continue in that commodity losing his grip on the $1,000 an ounce park so we are gonna take a closer look at dod we have not been able to move far away from talking about the dollar because of to leave the boldest of almost four weeks of about four weeks before digits $1,000 an ounce gold catching the attention certainly. so below the psychological barrier and volume as well. take a look at gop this exchange traded fund attracted commodity not tick for tick because gop is trading around 9750 per share so clearly not able to sustain the momentum so now is falling back down and you wonder what's driving that we know that inflation is not a problem the federal reserve is continuing to say that inflation remains subdued tones

that inflation is the u.s. dollar drives gold up in the dollar seems to be having short covering to the new term how that's going to affect gold remains to be seen. a technical question first of all gold and able to hold $1,000 an ounce or 100,000 of a share of our hundred dollars a share we saw this 97 have low or so be an area of some interest. and fundamentally the dollar firming up here ahead of the key 20 and quite frankly profit- taking going on a cold seen his rise to from $9 an ounce or 1000 take some profits. ira epstein and he's been on the show several times before he is with the lynn group he believes gold is going to trade down to or from 12970 $950 an ounce will see how that pans out here but it looks like a loss of people are taking profits on their gold position right now. gold a great read when global fear and concern as well. couple ways to contact us e-mail old school

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