>> good morning. super sunday snowstorm. with millions hitting the road today for the super bowl parties, a dangerous winter storm is blasting the midwest and heading east. blizzard conditions in chicago, a foot of snow expected in cleveland and detroit, even more in hard-hit boston. new york in the path as well, as potential for a super mess. dylan is tracking it all. barbaric act. president obama condemns isis again after the brutal murder of a japanese journalist while the fate of another hostage threatened with death is unknown this morning. accident or intentional? whitney houston's daughter bobbi kristina brown, reportedly in a medically induced coma this morning after the 21-year-old was found-face down and

unresponsive in a bathtub nearly three years after her mother's death. what police are saying about the sad twist. and countdown to kickoff. the biggest game of the year is now just hours away. the patriots hoping to finally put the whole deflate gate behind them as the seahawks try for a second-straight championship. katy perry vowing to pull out all the stops for her big halftime show and we are getting you ready for this all live from the field in arizona, "today," sunday february 21st, 2015. >> announcer: from nbc news, this is a special edition of "today" at the super bowl with lester holt and erica hill. live from studio 1a in rockefeller plaza, and al roker live from glendale, arizona. welcome to "today" on this sunday morning. i'm erica hill. >> and i'm lester holt alongside sheinelle jones and dylan dreyer. al roker is inside university of phoenix stadium in glendale

arizona gearing up for super bowl xlix. i like those seats. if you can just stay there in a few hours, you've got the best seats in the house. >> reporter: it is a really foggy morning this morning. they opened up the roof and fog started to pour in. they are now closing the roof again. but we are told it will be open for the game weather permitting which it should be guys. >> by the way, we like that jumbotron behind you with the "today" logo. let's just keep that up for the whole game see if anybody notices. or yeah. i'm sure they're going to do that. >> you've got some pull roker. come on just put in a call. >> reporter: if i could do that you think i'd need this job? >> it's true. so after you make that happen give us the lottery numbers and we'll figure it all out. we'll check back in with you more. we also have a game in studio. you can hear the pre-game behind

us of the puppy bowl. >> more growling and whimpering than usual. >> not the stuff from us that you normally get. it is the puppies this time. we want to go right to our top story, that is the snowstorm sweeping from the midwest this morning into the northeast. overnight chicago facing what could be one of the city's largest storms in history. new york and boston potentially under the gun again as well. 1,300 fights have already been canceled today. dylan is ready for another jam-packed week. >> i'm so distracted by these puppies over here. i don't know how i'm supposed to concentrate. we are talking about another sunday-into-monday storm. it's already hit areas like shoug where it's been snowing for showers for showers. it has let up in intensity for a little while. then it will pick up again. we are also looking at snow falling back through omaha, nebraska. it came down very heavy at times

and tipped to pile up making a mess of everything on a sunday. now we are looking at the storl.m. heavy batches of snow right back through chicago. this area of low pressure will continue to track to the east. where exactly it tracks determines where we'll see that rein/snow line. we are looking for it to move through chicago all day today, then eventually through pittsburgh. new york city is right on that line. if we change over to rain which is possible we'll obviously lower the snowfall totals. we could see a period of icing on top of three to five inches of snowy would make a mess. in chicago, an additional 9 to 12 inches on top of what's already on the ground. then this pink area all across michigan, through parts of new york state and including new england where we could see 12 to 18 inches of snow. boston again could waver on the rain-snow line. but still an area hard hit looking at another round of heavy snow. >> it is a tough start to the winter already.

sheinelle has more information on this frightening incident involving the daughter of the late singer whitney houston. >> bobby kristina brown is in an atlanta hospital this morning in an eerily similar event to her mother's death three years ago. gabe gutierrez is live with more. >> reporter: good morning. last night a relative told our nbc affiliate wxia that she was in a medically induced coma. hospital officials here have not confirmed that so right now her condition is unclear. this morning a police investigation is under way to determine how bobby kristina brown ended up face-down and unresponsive in a bathtub. detectives don't believe there was any foul play. >> right now we are treating this investigation as a medical call. >> reporter: when officers arrived at her moment near atlanta saturday they found brown's husband, nick gordon performing cpr.

investigates are now trying to find out what happened before that. hours earlier this selfie was mosted on her instagram account. one of her recent posts on twitter, "i miss you, mommy, so much." a friend told nbc news it's been a hard time. >> since her mother passed away she hasn't known how to handle it. >> reporter: the 21-year-old is the only child of whitney houston and r&b star bobby brown. almost three years ago houston was found dead in a bathtub at a beverly hills hotel. authorities concluded she'd accidently brown but hard disease and cocaine use were listing as contributing factors. >> it is bizarre that the same type of incident would would happen involving a mother and daughter. . >> reporter: police say that an initial search of bobby kristina brown's home did not turn up any drugs. officers say that nine days ago they were called to that home

with the report of a fight but when investigators arrived no one was home. >> certainly wish her the best. thank you, gabe. tears and rage this morning off the apparent beheading of a japanese hostage by islamic militants. a vigil was held on the streets of tokyo today mourning the death of the journalist. jordan this morning says it will -- it is still willing to swap an iraqi prisoner for a jordanian pilot held by isis. the terrorist group claims to have beheaded six hostages. president obama calls the act a heinous murder. the war on isis will be one of the topics that savannah guthrie discusses with president obama when they sit down live at the white house at 4:30 eastern during nbc's pre-game coverage of the super bowl. two climbers are recovering after a daring mid winter mountain rescue. the oregon national guard reached the stranded climbers on mt. hood saturday before nightfall. three climbers fell earlier in the day. one man suffered a broken leg. a woman broke both ankles. they were airlifted to a

portland hospital. a third man was able to make it down the mountain with help. late word from the australian open now. know jack djokovic of serbia defeated scotland's andy murray to win his fifth australian open championship this morning. murray is 0 for 4 at the open. djokovic is 5 for 5 in the finals. and golf used to be known for its decorum. is that changing? look at this. this is the phoenix open saturday. this beautiful hole in one on the par 3 16th hole. by the way, for every hole in one, a lucky fan gets their mortgage covered for a full year. and check out the gallery. they're tossing beer cans and food on to the course! lester and erica, it was raining beer cans. >> were they quiet beer cans? >> i've never been a golf guy but now i think i could get into it. no one told me there was beer. >> dylan is a golfer. is that what got you into the game? >> well, you no he you spend

four hours on the golf course drinking beer there's nothing wrong with that. it's a fun activity. let's take a look at the weather going on because we are talking about another major snowstorm. this one is right now hitting chicago hard where we could see a foot foot and a half of snow total. we've also got rain down across louisiana, arkansas moving into tennessee, too. in the northwest we have a lot of mountain snow and also in the southwest, al we started off the day with a lot of fog. those pictures were just kind of vicious looking with the fog. what's going on now? >> yeah. it really is foggy. fog advisories on the highway signs. they have closed the roof now until further notice until the fog dissipates because they don't want it condensing on the field. but, here's the forecast. looking good by kickoff around 6:30 eastern time 4:30 here. it is going to be clear, mild and 64 degrees, dylan. so it looks like a perfect

night, evening, for football super football here in phoenix. >> it certainly does. thanks al. enjoy those 60s because we're feeling the cold here in the northeast. that's for sure. hi. i'm first alert meteorologist, brittney shipp. it's a first alert weather day, goes into effect tonight, heading into tomorrow for your monday morning commute. we expect to see snow. a wintry mix, rain even freezing rain leading to icy spots. this is going to start closer to 10:00, 11:00 p.m. although you can see a few light snow showers ahead of this system. a messy monday morning commute in store for us and today's temperatures will range between 33 and 37 degrees. again, watch out for the snow and the rain which will start to move in as we head into tonight. >> and that's your latest forecast. >> dylan, thanks. the waiting's finally over. after two weeks of build-up and that deflate gate scandal, kickoff for super bowl xlix the biggest game of the year just hours away. nbc national correspondent peter alexander is outside university

of phoenix stadium. peter, good morning. >> reporter: lester good morning to you. i've got to tell you, it is feeling very seattle-like outside. first the rain now the fog. of course none it matters when the seahawks and patriots move inside the university of phoenix stadium just a short time from now but the folks here are fired up particularly those seahawks fans. on saturday 25,000 of them packed a pre-game rally. for faithful fans this may be the biggest holiday of the year. >> bring it on. bring on the seahawks. >> reporter: super bowl sunday. and according to oddsmakers this match-up may be one of the best in decades. seattle looking to extend its reign for another year. the last team to repeat -- new england in 2005. if tom brady marches the pats to victory, he'll join football's most elite fraternity alongside his boyhood idol joe montana and terry bradshaw the only qbs

with only four super bowl rings are. despite no credible tretshreats to the stadium, blackhawk helicopters and f-16 jets will patrol the air overhead. canine officers will help secure more than 70,000 fans. it is likely to surpass last week's record breaking audience -- 111.5 million americans. adding to the anticipation the ads. a much bipger erbigger draw than the glam. game. >> peter hit me on the nose with a football. i can't go to the dance like this. >> reporter: the pacific northwest must be empty because the arizona desert is already flooded with seahawks the 12th man, they're called. >> reporter: where are the patriot fans? >> i don't know. they're deflated. >> reporter: oh. and the footballs will be approved and inspected today. . seahawks fans could have a new addition on game day. star quarterback richard

sherman's girlfriend could give birth at any time. how's that for a dilemma. >> i think he is going to be a disciplined young man and stay in there until after the game. >> reporter: predictions rolling in from porcupines to pachyderms pachyderms. as america counts down to kickoff. >> reporter: by the way, it is not too late to get a ticket to the game. but if you do, back up the brinks truck. we just checked five minutes ago on the nfl ticket exchange. $9,500 for one seat and that's behind the end zone. if you want to sit on the 50 yard line that will cost you almost $16,000. >> can we get two? >> put them on lester's account. peter, thanks. as we countdown to the game the nfl is recognizing its best and brightest. plenty of stars on hand saturday night to help honor current and former players. now back to al in arizona for more on all that. al you got to see a lot of that beings a. >> reporter: i really did. it was pretty impressive erica.

it is called the nfl honor show. it is the oscars of nfl football an event featuring big names, then sports -- from sports and frn entom entertainment, and i had a front row seat. on the eve of the big game stars of the gridiron past and present, traded the turf for their own red carpet. >> when you look at that tape again of that catch, are even you are little bit amazed that you were able to pull that off? >> not really to say so. it is something that i practiced a long time. >> that may be the greatest catch i've ever seen in my life. >> so is it something i should learn? i should do certain type of forecasting every day so that i'm ready for a certain situation? >> exactly. just put yourself in the worse www.situation possible and you'll be prepared. >> reporter: inside seth meyers put a pretty stiff hit on the nfl's biggest power player. >> after new england lost to the chiefs 41-14 in week four, who would have thought they'd still be here. and after everything that

happened in the nfl this year mo would have thought roger goodell would still be here. >> packers quarterback aaron rodgers taking home top honors as the league's mvp. it was a standing ovation for former bills quarterback jim kill le, kelly, battling cancer. and this year's hall of fame class. >> thank you. thank you so much. >> and one of the brightest moments, the nfl honoring its man of the year thomas davis. >> to the guys in this league man, i just want to say to you, let's take charge. recall dare to be different. let's step up and be a village of god that make a difference. let's change this world. let's give the media something pos ittive iveitive to talk about instead of always bashing our league. thank you. >> and thomas is with us now. congratulations. >> thank you. >> that was a really emotional speech. you got really choked up. what were you thinking about

while you were giving that speech? >> just really thinking about all the things that i had gone through and all of the lives that we've been able to impact with my foundation and it was just -- it just came to a head. you know it was so much excitement and we were there last year as finalists. to see charles tillman go up and win, we were excited for him. but at the same time we wanted our opportunity and we got it last night. >> the thomas davis defending dreams foundation provides free programs for underprivileged families. obviously your background you wanted to give back. and in your speech you gave a charge to your fellow players. what do you want your fellow players to maybe try to achieve? >> i just really want us to take advantage of what we have right now as players. we have a huge voice. a lots of people listen to what we say so we can get out into our communities and we can make difference. we can do so much more for the kids and youth in this community and our nfl communities. i just challenge the guys to do

that. >> your carolina panthers are a very vital part of your community. and given everything that's been happening in the nfl this year, do you think it is more important than ever that you guys get out there and say, look there are some things that are going on but we can make a difference in our cities. >> absolutely. i think when you look at this season and the way things have gone we have a huge voice and there is so much good that's going on in this league that people don't hear about that no one knows about. and the media talks about all the negativity so i'm just challenging guys to get out there, do positive things and get the media surrounding that. >> well before we get away i got to ask you. coming up at the end of this game who's on top? >> tough, man. you know i've been asked that question and i still say the same thing. it all depends on the health of richard sherman and eshl thomas. if those guys are theltthyhealthy, then it will be tough to beat that

beat. >> thank you so much. well deserved. >> al thanks. just ahead -- we have much more to get you red did i for the game including the show. we will take a look at the half-time performance and why it wasn't always the spectacle that it is today. plus the most durable gridiron warriors you may ever see. that's right. we've got our very own you've got to make better choices, jane! farewell, cookie dough ice cream. what's that you're drinking? it's trop50 with calcium. it has delicious new taste and has 50% less calories. with this taste? no way. give me fifty squats. it can't taste this good read the label ...and have 50% less calories? exactly. now you drop... ...and give me the 50. trop50 calcium. new taste so good you won't believe it has 50% less calories.

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xlix. katy perry promises to deliver a half-time show full of surprises but 12 of the most watched minutes on tv haven't always been so exciting. today our national correspondent craig melvin has that story. >> reporter: good morning. earlier this week katy perry promised to be the only performer in the history of the super bowl to bring a lion and sharks plural. for performers performing here at the halftime it's become a clear highlight. for viewers and fans at home it's become must-see tv. but that's not always been the case. hard to imagine, sure but not that long ago the super bowl halftime show was not exactly the chart-topping pop star-filled touchdown that modern viewers had grown to expect. before michael jackson's game changing performance in 1993 -- halftime was a mishmash of marching bands and a popery rf

performers. black eyed peas prince and the rolling stones scored big with record sales post big game. last year's performance, bruno mars saw a 92% bump with his album. and the year before beyonce soared 92%. as katy perry prepares to take the stage. >> i think i can assure everyone in here that nothing in my performance will be deflated. >> reporter: footballs fans are betting on whether this year's halftime performance will be a hit or a miss. most expect that the 30-year-old superstar will dazzle and delight. she'll be joined by rock star lenny kravitz. we've also learned that missy elliott, the grammy award winning rapper will be joining her as well. should be quite the show. >> that's the big reveal. you called that yesterday, melvin. i believe. giving you credit. >> yeah. >> he has connections.

>> he does have connections. >> craig thanks. of course you can catch the super bowl right here on nbc. pre-game coverage begins at noon eastern. just ahead for us this morning, from shaved heads to exotic foods, superstitions that fa i have moderate to severe crohn's disease. it's tough, but i've managed. but managing my symptoms was all i was doing. so when i finally told my doctor he said humira is for adults like me who have tried other medications but still experience the symptoms of moderate to severe crohn's disease. and that in clinical studies, the majority of patients on humira saw significant symptom relief. and many achieved remission. humira can lower your ability to fight infections including tuberculosis. serious, sometimes fatal infections and cancers, including lymphoma have happened; as have blood, liver, and nervous system problems, serious allergic reactions, and new or worsening heart failure. before treatment get tested for tb. tell your doctor if you've been to areas where certain fungal infections are common, and if you've had tb hepatitis b, are prone to infections,

or have flu-like symptoms or sores. don't start humira if you have an infection. if you're still just managing your symptoms, ask your gastroenterologist about humira. with humira, remission is possible. just ahead, which commercials do you think you will remember the most? one of the super bowl ads you have not seen yet. plus can't watch the game without tasty snacks. a tailgate grill-off live here on the plaza. and the puppy bowl. but first, these messages. so i can't exactly go globe-trotting. if i had friends to go with i'd go but i don't want to travel by myself. someday. male vo: there are no more excuses. find the hotel you want, and the flight

you want, and we'll find the savings to get you there. [bassist] two late nights in tucson. blew an amp.but good nights. sure,music's why we do this,but it's still our business. we spend days booking gigs then we've gotta put in the miles to get there. but it's not without its perks. like seeing our album sales go through the roof enough to finally start paying meg's little brother- i mean,our new tour manager-with real,actual money. we run on quickbooks.that's how we own it.

good morning. i'm rosemary connors.

it's just a few minutes before 8:30. let's get right to this sunday's forecast, with meteorologist brittney shipp. good morning brittney. >> good morning. we are watching for changes as we head into the rest of today. it is going to be a first alert weather day tonight, extending into monday morning. it will be a messy monday morning commute, but there's a live look outside right now. and a closer look at our satellite radar. this is the system that's going the move in. we'll start off with seeing a few light snow showers that are already pushing into parts of lancaster county. and as we head into the rest of tonight, you'll see the rest of the moisture moving in. if you're staying out late with super bowl parties, take it easy on the roads and take it easy once again as you're heading to work tomorrow. rosemary? >> it is super bowl sunday. you are looking live at the university of phoenix stadium in glendale arizona. this is where the seattle seahawks and the new england patriots will play for the nfl title tonight. nbc 10 has got you covered with all of the action from arizona. happening right now in our area volunteers at clear view high school in mullica hill are

whipping up a super bowl fund-raiser. they are making hoagies for hope. sales of the sandwiches will help children and families with life threatening medical conditions in the gloucester county community. our live coverage of super bowl xlix from arizona begins today at noon and kickoff is at 6:30. the only place you can watch it is right here on nbc 10. i'm rosemary connors. brittney and i will see you right back here at 9:00 for an hour and a half of news. until then, have a good one.

♪ we're back on a sunday morning february 21st, 2015 with one of the most iconic super bowl ads, the 1992 pepsi commercial featuring cindy crawford. we have a sneak peekfeature ing chelsea hammer and sara silverman. this morning, the first competition of the day between the seahawks and patriots is happening on our plaza. two of the biggest fans of these teams and big tailgaters known for their specialties are going apron to apron in a tailgate cook-off otherwise known as --

our breakfast. >> sheinelle and i are judging. we're ready to go! plus, we'll check in with al who is already inside the stadium, and what's cuter than one puppy? how about six of them? move over super bowl. we're throwing a puppy bowl right here in studio 1a. first though we want to get you caught up on the headlines on this sunday morning. the top story is that powerful winter storm barreling across the country. watches and warnings posted now from nebraska all the way to new england. snow and ice expected to make travel difficult through monday. the daughter of the late whitney houston is reportedly in a medically induced coma this morning. 21-year-old bobby kristina brown was found unresponsive in a bathtub at her home in go on saturday. two climbers injured in a fall on oregon's mt. hood are off the mountain now and receiving treatment for broken bones. they were rescued by helicopter.

coming up this week on "today," it is all about "50 shades of grey." the star's director and author will be live in studio 1a. plus each morning we'll have never before seen content leading up to our fans screening on friday. we started things on friday promising to reveal an exclusive image from the movie if it received 50,000 likes on our facebook page. well it did in just five hours. check it out right now at "today."com "today."com. we begin this half-hour with super bowl xlix superstitions that players and highhard fans are turning to for good luck this morning. our dylan dreyer has her own as well. halle jackson is in glendale this morning. good morning. >> reporter: superstitions really are time honored tradition in sports. brian uhrlacher for the bears used to eat two chocolate chip cookies before every game. one of the jacksonville players got slapped in the face really hard by his trainer. today it is not just the players getting red did i for their good

luck charms the fans are, too. take a look. the wildest fans seem to have the craziest superstitions. so it's no surprise this seahawks supporter, who's been at every home game for 30 years, has a very specific pre-game routine. >> some people say i'm kind of crazy especially with the haircut thing. "the haircut's not going to make them win or lose." but it's just a vibe thing. >> reporter: to get that vibe right, loren shaves his head before every game. if you didn't do in before a game do you think the seahawks would lose? >> well they lost the dallas cowboys game. >> when you didn't shave your head. >> i didn't shave my head. >> do you blame yourself for that? >> of course i do. i feel i let the team down. >> reporter: surveys show even new england fans are more europe stigs.

superstition. as bud light says it is only weird if it doesn't work. >> i got a few lucky charms. >> reporter: even this superstar has superstitions but tom brady keeps the specifics a secret. >> those are very personal things but i've had a lot of people contribute this year to keep me safe keep me healthy and hopefully going out there and playing really well. or other players aren't so shy about revealing their pre-game prep. >> listen to some rick ross. have some alaska salmon. the white kind. you no he? it is one of the rare salmons. >> i'm superstition. i do like to drink pickle juice though. >> reporter: and sometimes the best superstition means not having one. >> basically just to be sporadic just to be different. every game. yeah if that makes sense. >> reporter: it may not really make sense. >> that's smooth. >> reporter: but it may make a difference. so this is going to help them win. >> this is going to make them win. >> okay. >> let's go hawks! >> reporter: so the thing about superstitions, guys it cuts

both ways. right? good and bad. you've heard of the madden curse, the infamous madden curse? look who is on the cover this year. seahawks. richard sherman. he's had pretty good luck so far this season. will it continue today? that is the big question. we shall see. guys? >> indeed we will. let's get a check of the weather now from our big pats fan dylan dreyer who wore her lucky shirt today. >> i haven't wrashdashed it yet braus it is not because its a he not good luck if you wash it. you're all turning 16 today? where you from? >> d.c. >> where you from? >> the same. >> we've also got a 70th birthday. where you from? >> maine. >> you digging out from the snow? >> yes. >> there's more coming. go figure. let's take a look the at weather going on across the country. we do have the snow right now back through chicago. bands of heavier snow moving in. it's been snowing for many hours

and it will continue snowing through the day today. because of that we have blizzard warnings in effect in chicago because the winds have been very gusty. winter storm warnings from new york up into new england. rain down near louisiana and also some mountain snow in the northwest. that is all s hi i'm first alert meteorologist brittney shipp. it's a first alert weather day goes into effect tonight, heading into tomorrow for your monday morning commute. we expect to see snow a wintry mix, rain even freezing rain leading to icy spots. this is going to start closer to 10:00, 11:00 p.m. although we could see a few light snow showers ahead of this system. a messy monday morning commute in store for us and today's temperatures will range between 33 and 37 degrees. again, watch out for the snow and rain which will start to move in as we head into tonight. >> we found a 60th birthday too. happy birthday. back to you guys inside. al is out in arizona

catching up with some of the stars who are there for the super bowl. hey, al. >> reporter: hey, guys. i got one guy who is no stranger to the football field. at least cinematically. mr. nick cannon the host of america's got talent. you've been doing all sorts of stuff here around the super bowl. >> yeah man. i mean from obviously hosting and deejaying parties, to obviously getting out here and just being a fan, more than anything. but it's a lot of work for me out here. >> yeah. we've got perhaps one of your best performances on film from "drum line." you got a little nervous. take a look at this. what is this like when you see -- you were on the field here for this movie. but now you're on the field of the super bowl. >> yeah. i played games and obviously on the sideline but never a super bowl sideline. this is amazing.

i been tweeting and instagraming away. >> did you play football growing up? >> do i look like i played football? >> well who knows? you no he i figure i got to ask. you know. >> yeah i played right back. the coach said get right back on the bench. >> hey, another edition of america's got talent coming up. >> yeah. season 10. >> can you believe that? >> wow. i'm so excited. i mean to be back there with the judges especially howard stern. this is going to be a lot of fun. >> every year you guys have another twist. give us any hint? >> i have no idea. i was really excited about the prank i got to play on judges last year. i'm cooking up something. >> that was good. >> i'm cooking up something this year. you know what? we just want more talent. every-day americans getting the opportunity to win a million dollars. >> all right. nick cannon enjoy the game. who do you think is going to win? >> katy perry. >> nicely done! that's why we love nick cannon ladies and gentlemen. by the way, nick is not the only

one enjoying himself here in arizona. winners of our season-long series "together we make football" having the time of their lives. they've been a huge hit at the nfl experience. of course a ton of interviews. you can see more of their stories during the special "football america -- our teams." it kicks off nbc's super bowl coverage coming up at noon eastern. guys it is go time now. i mean all the stuff, all the hype everything it's just about done. they have closed the roof but they are going to raise the roof later on here at the university of phoenix. said kind of -- raise the roof. >> al thanks. wrangler is off this week. as you know we love puppies around here. he also hasn't had all of his vaccinations so he can't be with us for are this puppy bowl but i'm sure he's here in spirit. we have six adorable puppies here for our puppy bowl. well hello. this morning animal planet is bringing back the. uppy bowl for its 11th year.

dan is the game's referee -- rough-eree. we're happy to have you back there morning. these guys are a little feisty this year. >> apparently there is some beef somebody accused somebody else of having deflated balls. they're angry. they're going at it. we love it though. >> what kind of fouls do you call in a game? >> you name it weaver's done it. >> i'm trying to avoid stepping in some foul over here. >> we call it premature watering of the lawn. roughhousing happens all the time. >> hey, that's my shoelace. >> we have illegal lounging. wardrobe malfunctions. >> as cute as they are, there is an important cause behind all of this. some of these dogs are available for adoption. >> yes. they're all from the bully project here in new york city which is a rescue shelter for pit bulls.

these are pit bull mixes. they're 9 weeks old. they're up for adoption. >> they're ready to play. they're already playing for a sunday morning. we just kind of get them motivated and get them started. >> lester he really is untying your shoe. >> just set them back five yards. >> five-yard penalty. dan, great to have you here. >> does anybody actually play with the football? >> and the puppy bowl of course is on animal planet this afternoon, 3:00. up next more must-see tv. an exclusive sneak peek at this year's super bowl commercials. the ones you haven't seen. don't think you have a he seen them all because we have an exclusive first. but first these messages. that's your new boss? yeah. well...your boss loves the beach. really? she's been to london, paris and her son plays baseball. you psychic? no. i speak pandora.

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go to a restaurant you don't haggle over the chicken parmesan. why can't car-buying be like that? ♪ ♪ as long as people drive cars carmax will be the best way to buy them. welcome back on this super sunday morning. the one day of the year where people stay glued to their tvs during the commercial breaks. matt miller is the president and ceo of the association of independent commercial producers. matt good morning. >> morning, lester. >> great selection. a lot have been previewed, some not. we want too show for the first time the t-mobile ad two very funny ladies chelsea sara silverman. >> sara this wi-fi calling from t-mobile is the best. i can talk from anywhere in my mansion. >> i already have it.

it sounds great in my hydroponic kale garden. >> crystal clear from my trophy room. >> all clear in my figure skating basement. >> sounds great from my underground delivery room. sorry, it's a boy. >> well i'm under my house with a rabbit. >> funny stuff there. what you see in this is a social media connection. >> two of the funniest comedians out there today and also they premiered one with kim kardashian on monday. they are being loo being at their following. kim kardashian 25 million twitter viewers. now that it's gotten 10 million views online they are looking at these two, both of them next to 6 million followers as well. not only are they funny and add some social currency to the brand, also they are hoping their followers are really push it out there. >> this is obviously cost-effective for the advertiser. we've seen these consumer generatesed dorito ads. this one, new castle beer does

a playoff on that. >> honey, have you seen my [ bleep ] brand tortilla chips. >> try cleaning the fridge. >> nope nothing here. >> try check being the basement babe. >> i cleaned the whole basement. didn't find any serious bold nacho flavors down here. >> check account garage. >> i like this. they never mention the word dorito. they bleep it out. >> they've been doing this for their ads for new castle ale. they crashed the crash of the super bowl. dorito is doing these caricature of crowd source thing. the inside joke is real filmmakers and ad people have been add mitt been adm out there and they did it in a genius way. >> clever. this next one is nothing to smile about, dealing with the issue of domestic violence.

it is based on a real 911 call. let's play this and then talk about what's behind this. >> half. he row in he pepperoni, half mushroom. >> ma'am, is everything okay over there? do you have an emergency or not? >> yes. >> and you are unable to talk because -- >> right. right. >> is there someone in the room with you? just say yes or no. >> yes. >> chilling commercial. we know what the nfl has been dealing with throughout this season. how effective is this? >> look. they're taking the biggest stage and they've donated back this time. they're no the putting the nfl brand on it. their agency grey advertising, worked with them to put this together. look it is a really important message for everyone not just the nfl, and to put it on this size stage is so important. the ad industry all year gives back to causes and really pushes the message and advances causes. none is as big as this right now

in the united states. using this stage and saying we're going to take that 30 seconds and put it out there for 110 million people it is really what this industry is all about. >> a lot of super bowl gatherings may go silent during the airing of that ad today. really impressive. matt miller enjoy the game. sheinelle is in the orange room with our plaz fans of the day. >> say hello to one of your biggest fans carol russell from minneapolis, along with liam windell from vermont. take it away. >> up next fans of the seahawks and patriots face off in a tailgating showdown. but first, these messages! i was not aware of how much acidity was in my diet. i was so focused on making good food choices, i had no idea that it was damaging the enamel of my teeth. i wanted to fix it i wanted to fix it right away. my dentist recommended pronamel. he said that pronamel can make my teeth stronger that it was important, that that is something i could do each day to help protect

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welcome back to "today." we love to eat around here. we're not waiting inle this afternoon to begin our super bowl tailgate. >> actually it is our afternoon right now. this is not your ordinary spread. we have organized a tailgate grill grilloff pitting seattle against new england. full disclosure you are the brother-in-law of one of our own

producers. joining the judge's panel from food network's all-star being amy. >> nice to have you guys here. start off nown >> nice to have you guys here. start off now,e >> ntwo >> nicrk >> nic. >> this is it a curry rub. the three-down dog, kielbasa stuffed -- >> wait a minute. a kielbasa stuffed with seasons ground beef -- >> wrapped in bacon. you just take pins wrap around it pin it up. holds it on there. make sure you remove the pins when you're done. that way you don't stick them in your mouth. >> have you guys tried this? judges? >> its a he's a little spicy. >> a vegan delight. >> you put a little sauce on it. we'll see how you do in the competition in just a moment.

>> so we have two yummy -- you have to have a traditional clam chowder. and new england style is with cream, being a new englander i know these things. >> i cook it separately all the ingredients but it is the butter onions garlic and pancetta all make it dance. then i flavor with the heavy cream and with the clams obviously 37 it is just delicious. >> it is a beautiful presentation. >> beautiful. >> you also make these very fun little bred little breadsticks on a stick. that is fantastic. the idea. you are also doing some ribs. you rub them with love. >> i use 12 different spices just like number 12 tom brady. i put this on and make sure that you really rub it in with all that kind of love. you put that in put those on the grill. that's the first step. the second step is foiling, dylan. which is the key to getting all the flavor. >> you foil but you also do a

little apple juice spritz? >> we take the foil. we put that down. i love a candy coated rib so i do a little brown sugar. we do a little honey, also. >> then you're going to spray with and many juice. while you do this how are the ribs and chowder? >> they're really good. >> this chowder is fantastic. >> it is a perfect day for it. >> i'm just taking a bite of everything. >> we're going to do the drum roll. show us your scores judge. oh the seahawks win. >> but a valiant effort. >> the ribs are delicious! >> for dylan to do that that's a big deal.

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before we go chuck todd what's coming up on "meet the press"? >> we're doing a little football here on super bowl sunday. mitt romney got out just as he was being pushed. so who benefits from his partner? i'll be joined by romney's 2012 running mate paul ryan. >> we're very neutral here. >> except for dylan. >> go pats! >> big thanks to al for being with us this morning. safe trip back. see you here tomorrow. stay tuned for super bowl

right now on nbc 10 news today, it is super bowl sunday and the fans will be pouring into the university of phoenix stadium here in just a few hours. we'll have a preview of the action in arizona as we gear up for the big game. if you are headed to a super bowl party tonight, wet weather could really be a nuisance. we are tracking the timing of snow and rain in the first alert forecast. right now, it's cold and dry, as we take a look at the philadelphia museum of art, as we look over philadelphia this morning. it won't feel as frigid as yesterday. we will warm up into the 30s. good morning, this is nbc 10 news today. i'm rosemary connors. it's 9:00 on this