the money." higher education at a lower price. the new plan for tuition free college. the dow hits a big number, but should a stock market milestone change what you're doing for retirement? the high price of saving lives. hard decisions first responders have to make because of skyrocketing drug costs. diet and your dna. losing weight and listening to what your genes have to say and forget the nachos and wings, a new type of super treat for the super bowl. oes "on the money" starts right now. >> this is "on the money." your money, your life, your future. now becky quick. >> we begin with free college tuition. that's what new york governor is proposing for both two and four-year degrees at state colleges for low and middle

income families. it's just one part of paying for an education. that is our cover story, the cost of college. >> if you come from any family earning $125,000 or less, the state will provide free tuition. >> the average cost of tuition at a public college nationwide is approaching $10,000. at private schools it's more than $33,000. but that's only part of the actual costs. room and board averages more than $10,000 at public colleges and even larger expense than tuition. it's fearly $12,000 at private schools. nearly 20 million americans attend college or university and many are taking on massive amounts of debt. in 1996 the average college student graduated with nearly $13,000 in loans. for 2016 graduates that number nearly tripled. >> it should be a wakeup call to this nation to say if you really want to be competitive globally we have to have the best educated work force.

>> so is governor cuomo right? beth akers is a senior fellow at the manhattan institute. and why don't we start with you. you are a graduate of the state university of new york, but you are not a fan of governor cuomo's plan for this. why is this? >> that's right. i really just have one big complaint about cuomo's proposal and that it's very largely aggressive. free college prosoposals benefi the more well off households. students are going to go to the federal aid system to get grants from there and that's going to cover a lot of the cost for the lowest income households and this new scholarship will cover the difference. so that gap is going to be biggest for the highest income households. >> for the people who don't qualify for the financial assistance along the way so the bulk of this will be paying for middle and higher income

students. >> your book is called paying the price and it addresses college affordability. you found that not just low income students but also middle income students are struggling with tuition and housing and food. do you think this plan would help? >> i do think this plan would help and one reason certainly is that the middle class would finally get some financial assistance that they so desperately need. but i also think that low income students contrary to what beth is arguing would have the biggest benefits of this plan. and the main reason is that while there is existing financial aid available to them, many of them never come to college to receive it in the first place. what a lot of this plan is really about is a strong simple message, that you need to come to college in new york state and we will make it tuition free. >> i can understand both of your perspectives on this. the idea of trying to make college more affordable, the idea of making everyone understand that they can get to college. a lot of goals. but if we suddenly start putting lots of taxpayer dollars towards education, higher education, it

allows what may be a very broken business model, the higher education system as it is to continue to not fix itself, to not get disrupted in a way it needs to be. >> that's exactly right. so college is very expensive. that's no question. >> and more expensive every year. and education is outpacing the inflation rate of the country as a norm. >> exactly. so inflation and education exceeds inflation in any other market in the economy including health care but i would argue that taking the bill and sending it to the taxpayers rather than to the individuals who benefit from college themselves is really not the way to address that problem. >> sara, what do you think about that? >> right now i have to say in the public sector costs are not out of control. what's risen is the price and that's entirely happening because the states are withdrawing their support meaning that they're putting in less and asking families to pay more. we don't actually need disruption in this sector, frankly. we need actual support. >> i would disagree with that.

look, you can look at it a million different ways but the amount that goes in versus what you're getting back for that, there are things that need to be fixed when it comes to the higher education system alone and i say this as somebody who went to a public college as well. >> honestly we haven't seen any declines in college completion rates, even as we've sent more people to college with less preparation than before. >> but we have seen people coming out with 60,000, $80,000 in debt. >> we do have a student debt problem but the problem is not 60, 80 or $100,000 worth of loans. the problem is the number of people graduating with debt, usually about $5,000 and no degree meaning that there's no chance of paying it back, and one main reason that that is happening to so many people out there is they can't afford to stay enrolled in college very long. this plan does address that exact issue. there's a misconception that the people who is have lots of debts are necessarily struggling the

most and she's right. people with very low balances that are having the highest rates of default and other measures of financial hardship so it could be targeted toward the lowest income individuals rather than broadly delivered through a free college regime. >> thank you both for joining us today. >> thanks so much. dow 20,000. that's what happened this week for the first time ever. but how big a deal is it and should it change what you're doing? richard bernstein is the ceo of bernstein advisors. good to see you today. >> thanks, becky. >> if you're saving for retirement and you see this dough 20,000 milestone does it matter? what do you think about it? >> i don't think the numbers really matters but i guess judging by the question people are starting to wake up that maybe there is a market after seven or eight years. but i think if you're a millennial, 20 something, 30 something, whatever happens to the market the ups and downs are completely meaningless.

i mean, think about it. you have a 30 or 40 year timeframe. if you're older and you're approaching retirement there's that kind of old rule of thumb. i don't know if it means anything but the rule of thumb is that you take 100 minus your age and that's how much equity you should have in your portfolio. if you do that rule and you're not even close i think you have some thinking to do. why haven't you been there. why have you been sitting on the sidelines. >> let's go over that rule of thumb for people that don't know it very well. if you're 60 years old, say 40%. that's the percentage of your portfol portfolio that should be in stocks, bonds or other things? >> there's no academic research that says that's the perfect number but it's not a bad rule of thumb and if you're not even close to that number, if you're at like 20%, in your example it should be 40%, you have to wonder why am i not to some kind of normal allocation whether it's 40 or 45, whatever. it really doesn't make much difference. but if you're sitting there and

you're at 10 or 20% equity there's something wrong with your allocation. >> i know it impossible to time the market, but you pointed it out yourself. there are people who are going to realize, wow, the stock market has been a bull run. it's been 7 or 8 years and is it too late when you see 20,000, do you think wow, i just missed the entire run or do you think there's something here that could let this run higher. >> i don't think it's too late. i think we're really in -- to use the baseball analogy, i think we're roughly in the 7th inning stretch which means there is more to go. and i think the normal signs that would give you a warning that you should start reducing equity allocation, in other words, the probability of a recession increasing, the probability of the fed tightening monetary policy too much, the probability that earnings are falling over, despite the normal risks that are always in the equity market, remember there's no free lunch, i don't think the risks are exceptionally high right now so

if you're underallocated to equities yes, you should probably be in the equity market. >> always good to see you. thank you. >> up next, we're "on the money." dollars, drugs and decision. the hard choice first responders have to make when it comes to saving lives and later, is losing weight one of your new year's resolutions? why looking at your dna may unlock the recipe for your perfect diet. right now though, a look at how the stock market ended the week. the newly advanced gle can see in your blind spot. onboard cameras and radar detect danger all around you. driver assist systems pull you back into your lane if drifting. and will even help you brake, if necessary. it makes driving less of a production.

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>> now here's a look at what's making news as we head into a new week "on the money." a historic week for the stock market as we mentioned. the dow jones crossing and closing above the 20,000 mark for the first time ever. the nasdaq also setting records. the market is climbing on hopes

of a stronger economy, less regulation and lower taxes. stocks were mixed on friday. america's economy grew at an annual rate of 1.9% in the first quarter of last year. the gdp came in below what economists expected and down from the previous quarter. home building and business investment were all strong. if you've got an amazon echo for the holidays you weren't alone. amazon sold more than 3 million of the devices which answers to alexe when you speak to it. now, am sazon doesn't release sales numbers but the figure is on surveys. stark evidence of a growing opioid epidemic and there are tools and drugs that can help but as meg tirrell reports, the cost is rising. >> they carry four essential

life saving medicines. >> these are the most important medications and the only medications that we carry here. >> medicines that can mean the difference between life and death. and for some, their cost has been a problem. >> it's up to almost $60 a dose right now. in years past, narcan was 15, $20 a dose. >> narcan is used to reverse overdoses from opioids. as seen here in this video it works rapidly . but the rising price comes at the same time as an explosion of opioid overdose in the united states. opioids kill more than 30,000 people a year in this country. deaths from heroin have now surpassed those from gun homicides. >> we deal with overdose issues on a daily basis. >> there are now multiple forms on the market. one study found that from 1996 to 2014 it reversed more than

26,000 overdoses in communities. not including countless more in hospitals. like san juan regional where emergency physician confronts the issue daily. >> it's an absolute and vital medicine. it's a vital medication to our ems personnel. >> public experts want it in the hands of as many people as possible especially first responders who use it to save lives but the prices pose a problem. manufacturers cite increased costs, and market dynamics. for first responders that often means making hard choices. >> if our medications cost more that's less money for us to buy upgrade bags for for instance or different things that we may choose to or want to. >> so it's a story we've heard again and again. the price of many old medicines rising and in this case it's really putting municipalities in a tough position as they deal with this opioid epidemic.

>> we're putting it into r&d and there's the market dynamics. that's basically we're charging more because we can. >> what we see actually are that there are multiple forms of the generic form in the market and when some players raise the price the other players raise the price. so competition instead of bringing costs down looks like it's driving costs up. >> it's not a competition like we see with epipen. thank you very much. >> thank you. up next, we're "on the money." a new startup wants to help you get in shape. but how they do it may surprise you. >> plan on hosting or going to a super bowl ♪

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we are century link. we believe in the power of the digital world. the power to connect. and that's what drives us every day. >> that was really good. >> thank you. >> century link. your link to what's next. >> i enlisted in the army in 2005. i went to iraq three times and afghanistan once. she's the corporal that ripped our door off. 2,000 pound animal bumping into a steel door creates damage. i used the ax to take pictures of it and usaa is great about working with both active and separated military. i'm a usaa member for life. >> call usaa today to talk about your insurance needs. a few years ago neil grimmer started a baby food company. running the business day in and day out he developed some unhealthy eating habits and

started gaining some weight. neil knew he needed to make a life change and his approach to a new diet caused him to start a new company called has been it. thanks for being here this morning. i love your story because anybody who's tried to take care of kids or work outside the home knows what it's like as you focus on other things it's easy to slide a little bit on your own health. you took control of this by using science. dna tests, blood work to try and figure out what your diet should be. so explain how this works. >> my journey led me to figure out that a lot of the answers to what foods we should eat are actually inside of us. we have a natural intuition of what our bodies need and in modern society where we have too much food, too much drinking, too much caffeine, not enough sleep, exercise, healthy food, sometimes we blunt those intuitions that we have, so habit is really designed to tap into what our body is telling us by using dna, blood work, a test

that we do on your metabolism to figure out how you process fats, carbs and proteins. then we put into a dashboard just for you. we make fresh prepared meals delivered to your door. >> what did you find out when you did your own dna testing? what did you have to change just in terms of maybe some of the foods you were eating or weren't eating? >> yeah, the first thing i found out that i was a middle age guy. that was a shock. but beyond that, you know, i found out that i was caffeine sense tiff which means that the degree cups i was drinking every day were not only keeping me up late at night but were also creating a higher risk for me to have heart issues in the future. i also realized that i was prediabetic, high risk for a heart attack and also lactose intolera intolerant. i crafted a personalized nutrition plan with a group of specialists, and after three months i felt better than i had felt in years and after six

months i had lost 25 pounds and had more energy than i'd experienced in a long time. in fact, my 13-year-old daughter was like who is this guy? you know, and so it was -- it was a life transformation for me and one that led me to believe that, you know, this idea and this kind of insight into your own health should not just be available for those who can spend thousands of dollars, do some globe traveling to get it done but it should be available to all americans. >> it does sound expensive. how much does this cost? >> well, again, what we tried to do is take what is out in the world, a very complicated and expensive process and bring it down, make it easy to do and accessible for folks in the country. so the at home test kit where we're doing your dna blood work and this metabolic challenge is $299 and that comes with the digital dashboard which is really your personalized nutrition plan. >> who's your target customer? i know it's available in san francisco right now, but when

could i do this on the east coast? >> well, we're hoping to get it national as soon as possible. but our target customer is really anyone who wants to really take the dot out of eating healthy. you know, anyone who really wants to lose weight in a more sustainable way or anyone that really wants to drive the physical or mental performance with food. >> i really appreciate it. thank you for joining us today. >> thanks for having me. up next "on the money," a look at the news for the week ahead and looking for the perfect snack for the super bowl? yeah, these are not diets that we'll be telling you about right now. we've got some tasty ideafor the big game. >> with this level of engineering it's a performance machine. with this degree of intelligence, it's a supercomputer. with this grade of protection, it's a forest and with this standard of luxury it's an oasis. the 2017 e class.

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for more on our show and our guests you can go to our website, and you can follow us on twitter. here are the stories coming up that may impact your money this week. on monday we'll get pending home sales for december. then on tuesday, we'll see how the consumer is doing with the consumer confidence index. on wednesday, the auto industry will announce how many cars it sold for the month of january and the federal reserve is set to make an announcement on interest rates. will we have a long winter? we'll find out on thursday. that's when punxsutawney phil makes his prediction. and on friday the labor department will tell us how many jobs were created in the first of the year. next sunday is the big game. the finale of the big game the

super bowl. joining us right now to give us some outside the box ideas for your football party is elana karp. let's talk about plated. this is a food delivery service you started back in 2012 and this is an industry that is heating up. you hear about hello fresh. >> we think there's so much opportunity and we really listen to the customer. so we have 11 different recipes every week. you can choose from that. that suits a variety of palates and dietary preferences and we listen to customers in terms of flex ribility and how they wanto interact with us be that on an android app or iphone app or through our website. >> so you say what you want, it shows up with all the ingredi t ingredien ingr let's talk about these ideas that you have for the toebl.

th -- super bowl. >> i heard buffalo chicken pizza and i don't know if that's for me but that's what this is and that looks good. >> so we took the idea of buffalo wings which is classic football food and we lightened it up on a pizza. so you have the chicken with buffalo sauce, a greek yogurt ranch and a thin rolled out pizza dough. >> so not as many calories as i thought or am i tricking myself? >> somewhere in between. >> this is super easy to transport. you keep the pieces separate and put them together at the party that you're going to. >> that's really good. what are these? >> these are saucy meet ball sliders. there isry cot th ricotta insidt ball and the sauce is a meat sauce. we used some of the meat from the meat balls to make the sauce and you can make it a day ahead. meat balls often taste better the next day. >> that is great. i'm making a huge mess, but that is great.

okay. so you have your buffalo chicken pizza, your meat ball sliders. what do you do for dessert? >> this is a skill let cookie and this is just a really fun way to have dessert. >> you can't forget the ice cream. >> all right. ice cream and homemade cookie. wait a second. this is the real deal. >> yeah. >> you're not eating any of this. you're making me eat alone. >> i tasted it all beforehand to make sure ft it wit was good fo. >> this is easy to transport and great for a group. >> you'll be watching the super bowl taking some of this stuff with you? >> for sure. >> thank you very much for joining us. >> thank you so much for having me. >> that is the show today. thank you all for joining us here today. next week we have more food. the produce of the future that's grown inside of trailers with no dirt, no sunlight. it's a miracle. keep it right here.

we're "on the money." have a great one and have a nice weekend.

right now on "nbc 10 news today," executive order on hold. a judge puts a temporary halt on a portion of president strum's travel ban on immigrants and refugees from seven majority muslim countries. protesters galgter at philadelphia international airport to rally against the detention of some people trying to enter the u.s. we have new nfgs this morning about the potential release of those detainees. we take a live look outside at center city this morning. it's another chilly morning and we're tracking some snow as we move into the workweek. good morning and welcome to "nbc 10 news today." i'm ted greenberg. it is