everyone, welcome to "on the money." i'm contessa brewer in for becky quick. flying in america is better than ever. according to the new survey that rates airlines. but at least one united airlines passenger might dispute that. last-minute tax tips. what to do if you haven't filed yet. avoiding an audit. the red flags the irs looks for. take a hike. the new effort to get women more involved in outdoor sports. how one company wants to change image and behavior. a rare interview with one of the greatest coaches of all-time, bill belichick on leadership, family, and lessons learned. >> don't be afraid to use a good idea just because it's unconventional. >> "on the money" starts right >> this is "on the money." your money, your life, your future.

we begin with air travel. a new airline study found more flights are arriving on time with fewer lost bags. but why is actually taking a flight often so difficult? this week featured an extreme example of how air travel can be a rough experience. phil lebeau has this week's cover story "bumpy ride." >> reporter: the cell phone video is disturbing. >> oh my god! look at what you did to him! >> reporter: airport security dragging a passenger down the aisle and off of a united flight from chicago to louisville. what happened? united was trying to bump four passengers to make room for crew members who needed to be repositioned to louisville. but when nobody would give up their seat for the $1,000 united said it was offering, the airline started picking passengers to be involuntarily removed. and a very bad week for united began. >> certainly, you know, it's very emotional scene.

doesn't have to have that kind of immature reaction when you're asked to leave the plane, you should handle it in a different way. >> reporter: united ceo oscar munoz finally issued a full apology saying, i'm sorry, we will fix this. followed by a tv appearance where he said he felt shame watching the video. and added, the airline will no longer use law enforcement to remove passengers and will review procedures and policies for overbooking and bumping customers. but that came after a social media blow-back on twitter. boycott united started trending. the carrier's become a punch line for jokes about airlines not caring about customers. >> they're going to be the brunt of jokes. it's not just the horror and grief of that moment when they drag that poor man off the plane, it's actually the fact that it's going to become a bit of a joke regarding united's reputation. >> reporter: ironically, united's incident comes as a new report shows airline service hitting an all-time high last year with alaska, delta, and

virgin america as the top three carriers in the annual airline quality rankings. the study looks at data collected by the federal government, including mishandled luggage and denied boardings. both at their lowest point in 27 years. but as united is finding out, if the bumping of one passenger goes viral, the friendly skies will look very unfriendly. and how did united airlines do in the latest airline quality rankings? it came in eighth place out of 12 u.s. airlines, showing that united certainly has room for improvement when it comes to taking care of customers in the friendly skies. phil lebeau, "on the money," new york. will the united incident change how airlines handle bumping passengers? managing partner of airline weekly, great to talk to you. i was under the impression, you buy your ticket, it's a crashes they're guaranteed to give you a seat to get where you're going. clearly that's not the case.

what rights do we have as passengers? >> yeah, well, we have a lot of rights and there are a lot of rights that airlines retain, including the right to what's called involuntarily deny you boarding. invols is what airlines call it. it's very rare, obviously much more rare that it comes down to something like this. usually it's done in a more orderly way. but basically, you know, they're going to try to get volunteers, we've all been there, those of us who travel a fair amount, they start offering maybe $250, $300. if they don't get enough people, $600, $800. >> do you think that offering of cash, is that going to start getting regulated because of what happened this week on united? >> well, yeah, and to a degree it is regulated in the sense that, you know, if you are involuntarily denied boarding, you're going to get -- in this guy's case $1350. that's something that the government has raised over time. that's higher than it used to be. so regulators could take a look at that and say, that's not enough of a disincentive.

because, you know, through carrots and sticks, you know, regulators have gotten airlines to do certain things. the tarmac delay rule for example the past few years, where there used to be incidents where you'd hear -- rare incidents but bad ones, a plane stuck away from the gate for many hours without food and water, overflowing toilets. the government started fining airlines millions for even one of those. guess what, you don't hear about those anymore. arguably, there are some side effects of that where airlines end up stranding more passengers. but in more mundane and sort of less extreme circumstances. bottom line is those things don't happen, so that is something that could change. you know, what you don't want to see as a passenger is such an overreaction that you get a situation where things are worse, where airfares go up, for example, because of some unintended consequences from a new regulation. but you certainly don't want to see something like this happen again. and united at least belatedly

said, we're not going to call the cops to remove somebody that basically didn't do anything wrong. the airline gave him a boarding pass that said sit in this seat, he did that, then they came on board afterwards and we know what happened next. >> let's go through that survey. the airlines that scored the highest, alaska, delta, virgin. what are they doing better than the others? and is that reflected when you talk to their passengers? this was sort of the airlines reporting on on-time flights and baggage mishaps. but do their passengers feel like they're doing the best as well? >> yeah, and you know, there are some issues with methodology of this survey. i don't love certain things they do. but generally speaking, yeah, that reflects reality. if you talk to people who fly a lot, on are if you look at other metrics, other surveys, government data, some of that government data is incorporated here. and generally speaking, yes, you know. those are the airlines that people tend to like. southwest, although not at the very top, still better than average an airline typically if

you talk to people they're going to tell you they like southwest. spirit and frontier at the bottom. as you talk to people, they love the low fares, they don't love a lot of other things about those airlines. so yeah, generally speaking, i would say a pretty good reflection of reality. >> seth, thank you so much for your time, appreciate your insight. >> thank you, contessa. here's a look at what's making news as we head into a new week "on the money." earnings season is under way, it started with closely watched and huge banks. jpmorgan chase and citigroup came in ahead of analysts' estimates. wells fargo beat expectations, though its revenue fell short. banks are closely watched because they may be a barometer for the strength of the entire earnings season. political tensions weighed on the markets most of the week with concerns about south korea and russia pushing stocks down. the dow falling throughout the week. the s&p 500 and the nasdaq down as well. stocks continued to fall on thursday as the holiday shortened week.

shopping at walmart could be a little cheaper. the retailer will offer what's called pickup discounts. if you order online and pick up in the store, you save money. walmart is revamping its e-commerce strategy as it tries to close the gap with amazon. "on the money," take a hike. outdoor retailer rei wants more women to get outside and get active. new ways they're changing the gear to do that. and later, bill belichick has won the most super bowls of any head coach in football. but he tells us what mistakes taught him the most. a look at how the stock market ended the week.

after retailer rei surveyed women and found only 32%

consider themselves outdoorsy, rei wants to change that. as well as the image of outdoor sports as male-dominated. susan viscon, rei senior vice president of merchandising, great to see you. why is it so important for women to be part of this outdoors experience? >> well, good morning, contessa, thank you so much for having us. what rei is committed to is making sure it's an equal level playing field for men and women in the outdoors. we're going to launch a thousand events designed for women. we're also going to change our storytelling so that the images they see are women out there and unlocking people who are doing that. and lastly, we're going to focus in on gear and expertise and making sure we have great product and get them outdoors and inspire them. >> we know that people feel better, they feel stronger, when they're outside. the stress relief is incredible and multiple studies have shown that. what's holding women back from outdoor activities?

>> you know, sometimes it's somebody to do it with. that's what's great about these activities is that it will put women together with others. another one is just seeing yourself in the images that are out there and being inspired by it. so we think that rei is an incredible enabler. we can get you the information you need. and we can connect you with others. and so that should help motivate people and give them a path forward. >> i wouldn't think that the .ear would have much to do with just intuitively, it seems to me like if you love the outdoors you're going to figure out a way to be comfortable outdoors. but how much of the gear is designed for men that women are adapting to their own uses? >> when i first started in merchandising, the gear was all uni second. that was 20 years ago. to see the progress we've made, rei actually championed it with vendors and brands to build women-specific. where it matters is where fit matters. so things like a backpack. in the hips and the chest

straps, should be different for women versus men, and make a really different experience. i think back to my first backpacking trip 20 years ago. it was a little painful. and just last august, i went out with my daughter and both she and i had a women-specific pack. so it really does make a difference. it makes you not think twice about what you're wearing or the equipment around you and just enjoying the beauty of the outdoors. we want to make sure that that's successful for everybody. >> we hope that these events are successful, because it's great to see so many people outdoors and really enjoying nature. susan, thank you so much for your time. >> absolutely, thank you. up next, we're "on the money" with the irs deadline just days away, what you need to know to make the most of your return. also, importantly, how to avoid an audit. those red flags that can catch the attention of uncle sam.

it's getting down to the

wire to say the least. this year the tax deadline is tuesday, april 18th. you have a couple extra days there. if you are one of those last-minute filers, there are ways to make the process less painful. joining me is brent liveshul, price waterhouse coopers. we're really down to it, you've got to get it together, what's the first step? >> the first step is making sure you have the necessary documentations. w-2s, the 1099s that report interest and dividends, k-1s for partnership investments. really going through your checkbook to make sure that you're not losing any deductions. >> if you have all of that compiled, is it too late to see an adviser? >> absolutely not. there's plenty of advisers out there. you want to make sure you see a credentialed adviser. >> all right, what about people who are waiting this long? do they miss things when they're going through their checklists? >> the good news is first of all, you can get an extension. you can get a six-month extension through october. my recommendation would be, don't rush.

make sure that you're not missing anything important such as medical expenses, charitable deductions. you really need to sort through your checkbook. >> what's the downside to filing an extension? >> there really isn't a downside. >> you still owe the money? >> you still owe the money. >> what do you do, estimate how much you might owe the irs? >> absolutely. you can do a ballpark estimate. what i like to do is look at somebody's w-2, for example, divide the tax divided by the gross salary to determine a percentage rate. if that rate is below what you think your rate is, you know you owe money. >> if you're getting a refund back and you file an extension, you're basically what, giving the government a loan? >> yeah, it's unfortunate the government won't pay you interest on that loan. but yes, i would encourage folks that have large refunds to file. but don't rush through it. >> and how reliable is tax software now? you can get anywhere -- even the irs is offering you software online to help do your taxes. >> my sense is, yes, there is software out there, but why not

get an adviser early on? somebody that you can grow with and stay with for years to come. problem with the software is if you don't answer the questions the right way, you get into trouble. we've seen this, frankly, with foreign accounts. a lot of clients -- i did their tax returns using the software, they failed to report foreign bank accounts, and we all know what happens there. >> thank you so much for those last-minute tips. comes in handy for people who might just be procrastinators. no judgment, no judgment. what's worse than doing your taxes? being audited. some are random, others are based on red flags. the folks at nerd wallet have a list of tax return no-noes. here's our kate rogers with more. >> reporter: here are five irs audit red flags. at number five, using too many round numbers. an even amount is unlikely, so round to the nearest dollar, not the nearest 100. number four, claiming a home office. it must be a space used only for work. a laptop in front of your flat screen doesn't count.

number three, claiming too many charitable donations. if you don't have the proof, don't report it. number two, claiming too many business expenses. if you can't perform your job without it, then it's legit. number one, making math errors. if it literally doesn't add up, you could be flagged. so triple-check your columns because the irs probably will. for "on the money," i'm kate rogers. up next "on the money," a look at the news for the week ahead. and the winning ways of coach bill belichick. how you can make them work for you. >> good players can't overcome bad coaching, it's impossible.

here are the stories coming up that may affect your money this week. on monday, the national association of home builders is out with its monthly survey. measuring the strength of the single-family housing market. and it's the 121st running of the boston marathon. tuesday is tax deadline day. yay. on wednesday, we'll get a read on the economy with the release of the federal reserve's beige book which measures the country by region. and on friday, samsung's new s8 smartphone hits stores with a big new screen and a big price tag, costing upwarts upwards o bill belichick knows a little something about winning. with the new england patriots he set the record for the most super bowl win busy a head coach, five in all.

he recently talked to best-selling author and cofounder of the jack welch management institute, susie welch, about winning, leadership, and what the dog taught him the most. >> what i probably learned the most, first year 1975, because i took a job, was given a job with the colts. i didn't have any experience. and they were very understaffed. i wasn't getting paid anything but i had a lot of responsibility for that position. and so i was able to learn a lot. it was like having two or three graduate courses in one year. after that year, when i went to detroit, we were 1-4, playing the patriots who were 4-1, they had a great team. and i went back to an experience that i had in ba baltimore. talked to our offensive coordinator at that time. i said, look, i know we haven't ever used this formation, but i studied this formation while i was at baltimore last year, think this is really going to give the patriots a problem, can we take a look at this? so we went through it, looked at

it, used it. and we won the game by three touchdowns. it was a huge upset. that was kind of one of those where i'm like, okay, i can coach in this league. >> let's talk about mistakables. leadership mistakes. career mistakes. any stick out? >> after every game i look at the mistakes that were made in that game, by me, by the coaching staff. you know, we need to address those and correct those. good players can't overcome bad coaching. it's impossible. on a personal level, i'd say the one thing that i've definitely learned is -- you've got to count on your most dependable people. there have been times when i've put i would say too much responsibility on people that weren't dependable. and they didn't come there. and so whose fault that is? mine. >> do you see yourself coaching into the indefinite fit future? >> i'm good. certainly good for this year. good for a while. i like what i'm doing. i enjoy all parts of the game. the team-building, training camp, game days.

>> it's still fun? >> yeah, it really is. it beats working. >> and susie welch joins me. we appreciate getting this glimpse of bill belichick. he has this reputation perhaps of being a bit of a curmudgeon. did you see any of that in your interview? >> he is a thoughtful person. i think the game face you see is the game face, he's deeply concentrating when he's playing. in real life in this kind of setting, i talked to him for more than an hour at his favorite restaurant. he's relaxed, he's reflective, you'd be amazed how cogent his leadership philosophy is. he gives a huge amount of thought to how to manage people. so curmudgeon, that's not the word i would use to describe him at all. he's not going to throw his head back and laugh but he smiles, he engages, he has a wry sense of humor. >> because you're also involved in an institute where you're teaching management and leadership, what kind of lessons

does he represent for success in the workplace? and in life? >> he has so many tenets of leadership that are both very smart, but also a little counter intuitive. he spoke about it in the clip, about depending on the consistent, reliable people instead of your stars. i mean, if that's true, a lot of what i learned in harvard business school is long where you're supposed to focus on the people with potential, and superstars. he says, those people, i i'd trade them for the reliable, dependant, consistent players. >> the workhorse instead of the race horse. >> yes, i was taken aback by that. he talked about how important it is to make sure your players' lives off the field, at home, are in order so they can bring their fell selves to work. >> his best-known player, tom brady, superstar in his own right. yet bill belichick says he's not a superstar because he has this natural athletic ability. >> not only does he say that, he says he's a pretty mediocre talent. he says tom brady is not a very good athlete.

but he says that tom brady's hard work plus his self-awareness make him what he is. that they're more important than talent. and i actually think that's so encouraging. because if you're in a career you love and you're not naturally that good at it, what he is saying is, work hard and be self-aware to know that you can never stop working that hard, and you can overcome your talent deficit. i love that message. >> it sounds like the whole takeaway here is really that grit and stick-to-itiveness, perseverance, and dependability matter more than natural talent. >> yeah, absolutely, to bill belichick, that is true. and his results speak for themselves. i think that's a great message for everybody who's working and for managers. >> susie, thank you so much for sharing. that's the show for today. i'm contessa brewer. becky will be back next week. next week, smart home devices do more than control the temperature. they can help keep seniors in their homes longer. each week, keep it right here, we are "on the money." have a great one, we'll see you

next wee.

♪ right now on "nbc10 news today," pope francis is celebrating easter mass at the vatican. also this morning, philadelphia police say they are looking at a silver-haired thieved caught on camera, and investigators say she is a repeat offender. and then fizzling hours after the country puts on a show of force. we'll have the latest from asia. nbc10 news starts now.