welcome to "on the money." i'm becky quick. the business where you want to be a loser. helping americans make weighty sdangs which plans help people shed plans. an industrial city down in the dumps. how it reinvented itself with an unusual coalition and is now one of the best places in the country to find a job. million-year-old dinosaurs meet 21st century technology. why kids will have a whale of a time at a beloved museum. putting tax software programs to the test. which is right for you and how you can find one for free. "on the money" starts right now.

money, your life, your future. now, becky quick. >> more than a third of all american adults are obese. that's despite years of hearing how we should be eating less, eating better and exercising more. it's a growing epidemic with high societal and economic cost. as millions struggle to lose weight, reporter susan lee has more on the business of slimming down. that's our cover story this week. >> running, stretching, sweating. millions of americans need to lose weight every year. >> dieting never worked for me because i felt restricted and i wanted more. >> i will stick to it about six month thaens crash and go back to my usual routine. >> reporter: a cycle so many people across the country are facing and why staggering 35% of american adults are now obese according to the centers for disease control. it's costing the u.s. economy big money. >> comparison against the $315 billion treating obesity in the united states every year,

to cause $125 billion of damage. >> what's developed is a multibillion dollar weight loss industry as companies aim to help the overweight trim down. in 2014, according to market data enterprises, $64 billion was spent on the business of weight l she knows what it is like to be overweight. like many she tried all sorts of diets with few results. >> i had tried to many other programs. i had done the shakes, in the counting, and the group thing and gosh, the cabbage soup diet. did it all. >> reporter: what workd for her was a jenny craig program which she credits to helping her lose the weight and are regaining her self esteem. >> i have more focus on relationships, better work performance wise, a better parent. i'm proud of that, but i'm most proud of setting an example for my kids. >> reporter: even with success stories like hers, profits have

loss companies like jenny craig and weight watchers. there's new competition from nutritional companies like herbalife and medifast the good news is you have plenty of options to choose from. no matter which method you choose you have to put in the work to see results. for "on the money," i'm suen lee. >> why is the country so overweight when we should know better and what can be done to reverse the obesity trend and all that it costs us. joining us are sam kass, former white house chef and dawn zier who is nutrisystem ceo. thank you for being here today. sam, you have advised the president and hearing statistics like the number of $315 billion care costs whiechl . why are americans so overweight. >> we are not setting ourselves up for success. fast food on most corners, all kinds of unhealthy options.

homes with unhealthy options and battle to make better choices but if it is too hard for people to make better they are not going to be successful. that's what you are seeing time and time again, people saying they try and fail. every day, you make slightly bad choice and over time you gain a pound a year and over 30 years you are 30 pounds overweight. >> it is bad choices we have made over years and years. dawn, when people come to you they are looking to slim down let me start tomorrow, the next day, after the party. we reallied a zero kate structure. so many people have a hard time losing weight on their own. it's hard with over 200 food decisions a day to do it without a structured program. by being on a structured program, you can learn about that portion control and what the right size is. >> part of nutri system's set up is you can buy four weeks of food. comes in a box for $300 and seems different to the message we get a lot of days which seems different than to eat the fresh

>> it is generally frozen food and you walk the perimeters, which is where we should be shopping for vegetables and fresh fruits. it's not just about the freshness. it is about what is in it and what's not. not having added sugars, artificial flavors, sweeteners and that adds up to bad habits. >> i think the challenge for many people they are bombarded with the whats, more fruits and vegetables, whole grains and we haven't focused on how. you fit that in to your busy life is the challenge for a lot of people struggling with that forward. there's a lot of nonsense out there. >> what are some of the most ridiculous things you hear. >> a lot of diets that say you should only eat steak or cabbage soup and it is undermining people. >> i think a lot of whole grains not too much sugar and not each

>> we have these weight loss shows where people see people losing 50, 60, 70 pounds. is that a real aistic expectation. >> they are good because they are helping people but they are extreme. it doesn't reflect normal american. what we find when people come off the program, after every show a couple of people call us because they haven't got then structure down. we advocate, you know, moderate change. you can't change your lifestyle. it is one change one day at a time and doing anything extreme will be hard to stick to. >> sam, i think of how much healthier the messages for food these days. what type of things are paying off, and do you see the next generation doing a better job than we did? >> absolutely. we are seeing the numbers starting to come down in terms of childhood obesity for youngest kids. schools have better nutrition are. i was with a bunch of 11-year-olds yesterday and asked them, what are some things you want to see differently in your food. this girl raised her hands and

>> no. >> i couldn't believe it. assuming the rest of the group -- it was like 50 kids, wouldn't support her and i said who else agrees, half of the group raised her hands. >> you have to be kidding me. >> and she said why, they are fed gm o's and the cows have antibiotics in them and i don't think that pizza is good for us when it is made like that and therefore i propose eliminating it. she's 11. all the kids were speaking like that. it blew my mind about how much more sophisticated the next generation is. this is their normal, these expectations. that's a powerful thing. >> she will have to hang out with my 4-year-old and pizza is his favorite. >> i love pizza. >> thank you for being here. >> thank you. >> up next, we are "on the money," it is pretty, cheap and a great place to raise a family. what spurred one western city's rebirth and what lessons can be applied across the country.

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here's a look at what is making news as we head in to a new week "on the money." the federal reserve something expected and something week. janet yellen's open market committee kept rates steady. that wasted but they signalled they are likely two rate hikes rather than four they forecast earlier. that was a welcome surprise for stocks. the dow closed at the highest level of the year on wednesday after that meeting and hearing all of the things she had to say but turned positive for the year by thursday. the markets continued to climb on friday.

terribly busy last month. retail sales fell a 10 of a% caused in part by lower gas prices. the january's retail sales numbers were revised sharply lower. less than six years, almost every car in america will be safer when nearly all of the cars sold will have automatic braking as a standard feature. it applies the brakes even if the driver fails to to preevent a crash. blue skies, cheap housing a great place to raise a family. it sounds too good to be true but it wasn't always that way in ogden, utah. the mayor is joining -- mary thompson is joining us with more. >> ogden, of course, is where the union pacific railroads linked up in the elate 1800s, earning the city junction city nickname. when people st abandon

they started to abandon ogden until it struck olympic gold. while still a work in progress it has a diverse economy and outdoor recreation firms. west of the ba r wasatch mountains and 40 miles from salt lake city, businesses come to ogden driven by low cost and scenic settings. a marked contrast from 16 years ago when the city tried to bring businesses back. >> when we first started, we would recruit anyone we could get. >> while ogden streets reflected the rail hubs, when it hosted the twoi 2002 olympic downhill events they started to sell companies on the natural beauty. >> the events we brought in specifically highlighted rivers, trails and mountains. >> reporter: selling a lifestyle it sold businesses on an initial project, a converted military

firms ranging from e insurance. they didn't seek a single big company to cure its economic ills. >> they have foe cussed on smaller companies, a lot of singles and doubles. >> reporter: small steps to make ogden better in the long run. since 2000, ogden's population increased by 9% and the median income at 41,000 while below the national average is up 21% since the renewal plan began. back to you. >> sounds like there are a lot of different lessons other cities could take away that a lot of other cities wouldn't be lucky enough to host the olympics there, too. do the people you talk to think it could have been pulled off without the fanfare from the olympics that came? >> it would have been more difficult because you wouldn't have had that big event to showcase ogden. keep in mind, it is close to a ski resort.

that recreation, you can kind of encourage them, listen, this is a place where you can have an outdoor lifestyle, enjoy the natural beauty, et cetera. but it would have taken longer. >> thank you. it is great to see a success story like that. up next, we're "on the money," dinosaurs are going digital at the new york museum of natural history and they are using technology to showcase one of the largest dinosaurs ever discovered. a of content with the ads that come to life. >> the dinosaur, by the way, is really cool. and later, they make your life easier.

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lens. >> 5 million visit the museum every year navigating the 1.6 million square feet. >> there you go. >> there are 45 halls featuring mammals to sea life to dinosaurs. >> a lot of extra content that you can't get looking at the diorama with the app it comes to life. >> wanted to give you more than the label. like having aen friend that works at the museum. >> along with the app, the museum is embracing digital technology including after-school educational program for kids and courses for educators, as well. the president of the museum has been at the helm more than two decade answer we saw this incredible technology. you have been there two decades. what made you think this is the way to go? what were you following, any model? >> it is interesting. when i first got there i was worried about getting the museum

>> come a long way. >> and then we got the place wi-fied completely and now this. using technology permeates every aspect of what we do. in science we have 200 research scientists on staff. they are using everything from dna sequencing to ct scanning, in education, all kinds of technology and now vrt visitors we have been using in our exhibitions. you can fly like a tarbosaurus, you can test how they flew and they have feathers on their wings. this is different. this is meant to allow you to create a personalized con textualized visit through the museum. location awareness and tell it what you are interested in. >> is it a necessity in this day and age where kids are so used to technology. i think of the museum being a stuffy place if you don't keep up with the times. >> we try to keep up with the times and since we are a science museum we have to be at the

you want to meet your visitors, young and old, short and tall how they live and think about things. it. people think with their hand helds and it is optimized and meets them the way they think. of course it has an avatar, if you are a child you can be a bear 0 or dinosaur. >> mummy? >> not yet. >> it can't come cheap to come up with these changes? >> no. but this has been funded by bloomberg philanthropies than is 2.0 of explorer. this is the first internal gps. it is quite remarkable and bloomberg funded both of them. >> we mentioned about how you purposes. what is bridge up stem. >> it is a new program that is one we are very proud of. it is teaching youngsters to do science. so it is working with high school girls and also middle schoolers who are from under resourced schools because we

for young people to be prepared for the work force, but often they learn coding but out of context. by putting it in context of science we open up worlds of opportunity for them. >> how many kids does this help? how many are involved? >> groups every year and they repeat. it is just starting. so over time it will be a pretty big number that have been through it. >> people must be always asking what is next but you have a lot of exciting things coming up. >> what's next is a major new building on columbus avenue, the richard guilder center for science education and innovation and it will be spectacular. one feature will be an invisible world theater. we are using new technologies. we can take everyone from inside hee through man body and brain to and outer reaches of the atmosphere. >> when will that be completed? >> 2020.

up next a look at the news for the week ahead and how to avid being taxed to the max. h tax return program is best for you when we come bac welcome to the world 2116, you can fly across town in minutes or across the globe in under an hour. whole communities are living on mars and solar satellites provide earth with unlimited clean power. in less than a century, boeing to space planes, across and if you thought that was amazing, you just wait. it took dozens of prototypes. thousands of hours of painstaking craftsmanship.

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for more on our show and our guests go to our website. and you can follow us on twitter @onthemoney. here's the stories that may impact your money this week. on monday, president obama will be the first sitting president

we will get existing home sales for february. on tuesday, if you live in arizona, idaho or utah it's your turn to vote for your favorite candidate. on thurs goods orders for february. on friday, the banks and markets are closed to observe good friday. we will still get the final read for 2015's fourth quarter gdp on friday, as well. thinking of filing your own taxes this year, you are not alone. 93% of returns received this year have been filed electronically and half self proe prepared. not all tax software programs are created and equal and figuring out which is best for you can require home work. joining us with an idea of what to look for is sharon epperson who has dpoen done the home work for us. >> yes, i have. let's look at the two major players, turbo tax and h&r block block. the senior editor brings up a great point about testing them

you don't have to pay for tax software until you are ready to file. you can try out as many different types as you like before you actually file. >> here's what you can expect to pay for the top two tax software programs. turbo tax charges $55 for its on-line deluxe version. h&r block's version is $35. to file a state return, turbo tax charges $40 and h&r block just under $37. >> let's pretend i'm the type of person that doesn't want to try out two. is there a type of person that fits better for either one of those. >> it depends if you have done a lot of self filing. if that is you, maybe you should go with turbo tax. if you are a heavy itemizer or if you really want to make sure you get the top value for your deductions, that's another reason why turbo tax maybe a place for you. then a lot of folks want to call

they have tons of questions. they are not familiar with it. h&r block maybe a good one for you there. >> if i'm in a household that has, is there some floor that if i fall below that i may be able to file for free? >> if you have a really simple return, like 1040 ez or a, you may be able to file for free with many different software programs. the irs has a free file program for any household making under $62,000 a year and that's a large swath of the country. the great thing is you have access to 13 different companies that have tax software you can use. what you want to do, consumer reports advocates this, look at which ones work with your state so you can file your state return for free, as well. sometimes you may get to the end and then have to pay to file a state return. >> i know the government has been pushing people to file electronically for a long time. some people have huge concerns

is getting hacked. >> since the majority of people filing on their own or having their cpas do it, there are things that you should look for. mainly never reuse your passwords. two factors, make sure there are two ways to find out that you are you and make sure it is a secure website. >> that's the show for today. i'm becky quick. thank you for joining us. next week, the sweet business of chocolate. we take you inside jacques

we're only hours away from xavier taking the court as the muskies try and make it to the sweet 16.our camera's will be there.we'll have fighting against addiction...a message of hope about the tri-state heroin epidemic...coming from people who've experienced it. good morning tri state wekeend starts right now ,