tv Charlie Rose PBS September 24, 2010 11:30pm-12:30am EDT
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make the quality of the looking in. he wants to be a player results, the quality of the again. experience that much better. but he's torn because his the pore we foe about what your friends do with your daughter won't talk to him. he walks out of prison, no permission, and i need to say that about 500 times, we one is there to meet him it is a key moment. can actually use that to it a very heartbreaking improve the experience you have of getting information moment for him. that you care about. his daughter hates wall in our case what we're street. hates what he has done to actually do something building social information him. and he has, through the into all of our products. course of the movie he has so it won't be a social to find his balance between network the way people think what he wants, really wants. of facebook but rather >> rose: so when people walk out of the theatre having social information about who your friends are, people seen this, other than having that you interact with. told a good story, with and we have various ways in which we will be collecting skill, having having that information. >> we continue with the film entertained them, what dow wall street money never want them to come away with? sleeps with the director all >> i think those first words i ver stone and two of the are important. if you can tell a good story jars, josh brolin and shia i've done my job. i mean steve spielberg, the labeouf. >> the 2 o 008 market is best storytellers is what we more difficult to understand do. we are dram a tests. with credit default swaps and insurance and all that you are always looking for stuff. hidden meanings with me, but we made it a background. charlie. my meeting,ing you can draw that's the way we treated it. we treated the crisis, it's what you want for them. >> rose: i wonder how long all there. you parallel it. it would take them to but we kept our eye on the reflect on a question. >> i feel certain ways about foreground which is these it but i feel like-- i am, six characters that are swimming around in the new york shark tank. you know, i didn't make a >> my character is the documentary. >> rose: you mentioned --
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demonic, you know, antagonist of our world. >> i didn't make a not of just even this small documentary but i think i have certain feelings which world but he's the one that i can state to you. but they are not necessarily basically creates. implicit in the film. they're there if you want and instigates this massive them to be. if you parallel the 2008 fall if the world, in our crisis, yeah, the bank country first and then in screwed up big time. the world. you know. central banks in this i just, he's this guy who's country. played a very dirty role in basically a c.e.o. of what this. would be a goldman sachs. and in essence the gekko of and he's the great the 1980s who was an illegal, manipulater. he's the great carnivore. inside trader, became the >> oliver expects a lot, you know. bank's of the 2008s. and i wanted to deliver and all the doors were open to and that is what is me because of the success of interesting is that gekko's the first movie. i think i was allotted form of business was now opportunities charlesie wasn't because of the legitimate. at one point gekko says success and legacy of the first moveie. greed is now legal. everybody wanted to help out. i would show up, it's and i think that's what he means is the banks are doing different for me to just go what we used to do on a big up to george soros and say hi but when oliver stone scale. he was a little crook. they're huge crooks. >> rose: has anything about introsdruss you it changes gekko in terms of how his the wol dichotomy. morality or his ethics or >> funny for chaerlie rose his attitude about life was provided by the changed other than the fact he has no money? following: >> yes, he's got a hearth. >> there a sense of humility in the beginning. he's got a heart. >> but it fluctuates throughout the moveie.
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are you not sure exactly if it is real t if it is actually organic or cultivated in order to get something else he wants in order to get back on top. i think that is what is dramatic about it, is you are constantly questioning his motives which is what you did in the first moveie. and shia the fee an say he is a young investment banker. and had a leeman brothers bear stearns type term firm. >> rose: with a green instinct. >> with anin stink for green energy and he is trying to capitalize an alternate energy company using chinese money. and he's fiancee. he loves very much kerry mulligan who is guess what, the daughter of michael. now michael is torn about her because as we find out, i'm to the giving away too much, but he has a feud with her at the same time he wants her back in his life. she has reasons to hate him. and he has reasons to hate her. we'll find out more about that as the movie goes. captioning sponsored by rose communications >> rose: a and you don't want me to disclose it opinions spoiler alert. >> rose: tell me more about the character you portray and just talking to you before we started, there was a sense that i would have from our studios in new york
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city, this is charlie rose. understood this am coulding from josh because i know he is a day trader at one point in his life and maybe still. but not knowing how much you >> rose: eric schmidst is here, the c.e.o. and knew about wall street, the chairman of google, the company seems everywhere. conversation we had before we started reflected some if you are looking for sense of -- information, chances are you >> yeah, i knew nothing at might google it. all. in search the company never been scholarly at all. commands 65% of the u.s. it was sort of job market. then there's google news, requirement to be one whose google earth, googel maps acker and also he want a and more. but as the company has grown consultant. oliver expects a lot, you bigger, it has also know. and i wanted to deliver and all the doors were open to attracted more regulatory scrutiny over its market me because of the success of dominance. the first movie. all the data google has i think i was a allotted about us also led to opportunities charlie wasn't concerns about privacy. because of the success and mean while the tech giant is legacy of the first movie. pushing ahead in new avenues everybody wanted to help out. i would show up, it is it is placing big bets on different for me to just go mobile where it's android up to george soros and say high but when ol operating system has gained market traction. irstore-- oliver stone it is investing in social interviewss you it changes the wol dichotomy. networking with facebook is so it really opened up for dominant. later this area it will me. launch google tv which will they would give me stock picks and i would introduce bring the web to vt screens. them to gordon gekko. so it was a really beautiful i'm pleased to have my time for me in my life. friend eric schmidst back on this program. and really an eye opener. welcome. >> thank you very much, >> it is extremely smart. charlesie. >> so you are here in new he's 24 years old and for york for the clinton somebody who hasn't had any initiative where you spoke
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kind of background like that, of, where google today and to be thrust into this world, how does it see the future. and not only into the >> well, of course google is finance world and finance first and foremost a search company as you said. now unlike 19897 when is but we foresee sort of a billions and billions of broadening, if you will, of dollars, to be thrust into a mission to really about olt i ver stone world which information that you care about. information that you need is, you get it right. right now. and so historically what you you don't have any, i mean it is, there a pressure would do is you would just there. type in a query and out and on top of that, you have to carry the whole film. would type the answer and it would come back really fast. yes, it is gekko. but there is up an overwhelming gekko is the iconic character but he has to amount of information now. carry the wol film. we can can also search for he's in every frame. things even without text. we can search where you are. >> rose: this is the first scene which is giving a pitch because he has this we can search with google goggles and take pictures and see what are you looking admiration for alternative at if you take a picture of energy and his company, the your camera. to all of these mean a much fusion company. here it is pts. broader opportunity for >> a huge deep-sea search and bringing the exploration offer the coast information that you need. one way to think about this of equatorial ginny, an oil is we are trying to make field that has barely been people better people. touched. remember the stock is trading roughly 31% off the literally give them better ideas, better augmenting 52-week high. and it's part owned and their experience. think of it as augmented funded by none other than guess who,-- schwars. humanity. think of it as trying to get the computer to help us at so they know they won't let the things we are not very anything too bad happen here. good at and have us help the my suggestion is that we get aggressive, agreed? computer on the things they >> we all agree? are not very good at.
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>> i just don't think it is computers. of course, remember a rising that should be everything. taken right now. so now it is so overwhelming >> wait. you need a search engine to >> wait for what, your beam keep track. me up scottky hydrogen >> rose: so how do you see the challenge from facebook fusion deal. and social networking. >> now are you talking >> well, social networking something else, fusion korming, apples and oranges is important and facebook is within the deal we already a consequently and very sank $50 million into impressive company. mr. brain back. and social information will >> alternativeenergy is what be used by google and by biotech was 15 years ago, others, i should add, to stan. you were young once, you make the quality of the results, the quality of the know that the runs could be experience that much better. huge. the more we know about what >> we'll all be deed by the time your professor -- your friend does with your >> this coming from the guy permission, and i need to say that about 500 times, we who said google was a bubble. can actually use that to >> anyway. improve the experience you have of getting manufacturing that you care hydro offshore it is priced about. right for us to make 3 to 5 in our case what we are actually do something times on our money and building social information better yet what we all love into all of our products. so it won't be a social the most, big year end network the way people think of facebook but rather bonuses. social information about who >> rose: did you right this? your friends are, people that you interact with. you and-- ance alan loeb did and we va various ways in the script with stwef which we will be collecting that information. enschiff. >> rose: oh, yes. >> so what worries you most about the challenge from >> i did some research and facebook in the marketplace. background work. >> well, i think at the >> rose: tell me about your moment, at the marketplace, character, sir. >> i don't really understand the two companies coexist my character. quite well. my character is the demonic, we've studied very carefully you know, an tag gist of our
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the impact of facebook. and facebook users use world. not of just even this small world but he's the one that google more so we love facebook for that reason. basically creates and >> and then there's apple. you used to serve on the instigates this massive fall apple board. in the world, in our country >> yes. >> you no longer serve on first and then in the world. the apple board. you know, i just, he's this are you in the cell phone guy who is basically a business, in the mobile c.e.o. of what would be a business. it is said, it is said that goldman sacks. and he's the great steve jobs got very up set manipulater. he is the great carnivore, he is the great consumer. he consumes everything. with you, his friend, it is all about a cumulation for him. >> so there is also early on, because he said i didn't go into the search engine wonderful performance, another one by frank-- who business, why are they going into my business. >> well, that is a quote plays this sort of highly from steve. it's important to know that steve is one of the greatest respected but very successful founder. c.e.o.s that's ever lived. and what he has done with apple is phenomenal. which is somehow you get the and apple is a company that we both partner with and impression part of the story compete with. line that comes out of bear we do a search deal with stearns is the firm. them, recently extended. >> right. >> rose: there are people and we are doing all sorts shorting, they go down. of things in maps and things >> an older man who has lost like that. so the sum of all of this touch with the market. including the fact that and he doesn't know how to they've now opened up their run money any more. that is what he says. platform means that the two he says he lost his up to. >> rose: and lost an large corporations, both of appreciation for it too. which are important, both of >> doesn't understand in the
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which i care a lot about, i world. >> rose: doesn't like it. >> he says losses are now think will coexist pretty well. profits. he doesn't understand the in our case, android was wol concept of insurance around earlier than the swaps. >> rose: all right. iphone. >> but then as you look f you look at evil eye he is >> rose: the operating old school also but there is system was around. >> that's correct. a different mentality there. frank has a heart. >> rose: but when you looked at-- look at android today. >> rose: and ely, you know how does it compete with is funny when i first came to the set we started iphone. rehearsing. >> well. >> rose: because of the i came up with a certain application gap that exists. character and i have been working with on it for a couple of month its and i >> well, the iphone got to the set and we started rehearsing. established a whole new that seemed to be okay. category called the smart then we got together with phone category. ely and i saw ely at 95 many people have come in to compete. years old. the apple model is a closed and the absolute complete model. same hardware, same software, character that he was. same application. and i brought him into my it's so-called vertical trailer. i said the character's stack, same stores, so forth. completely wrong. i have to change the all the other vendors, and character. there are many, want an >> you remember that. alternative to that. >> and it's 15 minutes and apple is to the going to basically before we did the give it to them. first scene. along comes this android we completely changed the operating system that google ago accident, changed the had been working on very way he was. hard which is a complete >> tell me what the character was before you came in. turnkey solution with >> i don't know. similar capabilities. he was some kind of, i don't the ability to do, you know, know. he didn't have the gravitas that he needed. >> request did you choose a camera phone and do proper him? searches and a powerful >> what was it about other browser, using the same than being a star. browser as the iphone and same technology that we >> because he is an easter bunny. i love him.
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collaborate with apple on. most importantly the software that we made available we make available >> frankly -- >> shia is very shy in some for free. so all of a sudan droid ways. becomes very popular with but he really, when he gets companies like motorola, lg, on a camera he belongs there, he whats been doing since he was what, four years old. htc and so forth and so on. >> ten. we to you have more than >> that's right, i read where he loved it. 200,000 of these phones >> and apparently he was a being turned on every day. stand-up comic. i heard this yesterday. there are 90 different i think if you look at the models in 59 countries, with films he did, disturbia and 39 different variance. the eagles eye and the first so it's a very, very large transformers were my favorites. phenomenon and growing very, you look in his eyes and very quickly. will you see that you, you so we think android will end up being one of the very can read, the good actors you read through their eyes. small number of very, very i feel like this young man successful mobile devices. represents every man, every >> rose: where is the world young man. of applications going. every young dreamer and i >> there are two different think he's a good guy. models at the poment. actually there a third model although he has got a dark side too. as i said earlier run rumors which we have forgotten about which is the pc model. remember the old on josh. >> that's pay back. applications you would buy >> and it is pay back but it and buy in the store. is still illegal and he is so one seems to want to talk about that before. also, he betrays his there is the model that google has pushed for for a girlfriend to a certain degree, his fiancee. long time which are called open web application. he betrays her twice. there is another model that it is an interesting. apple is pushing which are these i pad application. >> to feed his payback. >> well, he also, you could and the ipad applications say he wants the money to are beautiful but high leigh come to that energy company. restrictive. he wants, he is hungry. they are written in a
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specific programming he is hungry. that is the problem. language, they are not web money makes you do things application. you don't want to do. so eventually over the next few years it should be on wall street. possible, using web >> and everybody is technology, so-called open susceptible. technologies which google >> everybody is susceptible. and others are promoting to >> everybody has a shade of build applications as gray. >> rose: you were encouraged powerful as those on the to do this earlier than you ipad but do them on the web did. which means they will run you resisted making this. every year. >> rose: how far off is >> yeah. >> nothing had happened in. that. >> the technology is there now and people are developing it. 2006 when steve schiff wrote and the core part of the the first script it was a android strategy is to be a celebration of hedge funders platform for such powerful and the steve schwarczman web 57s. kind of birthday parties ultimately in the internet rushing-- russian hedge openness has always won. i can to the imagine that funders on their yachts in the current competitive monte carlo. there was even a submarine environment would reverse that judgement. in the harbor in new york. >> rose: but at the same time, people are saying, for example, and e-commerce, it that craziness. i didn't want to do that. is more likely are you going when 2008 happened i think to be served by the opinions it gave it a framework of crime and punishment kind of of ten friends than are you definition. a google search. >> well, so far the evidence >> rose: . >> i think it was a warning, is that google search is a major heart attack to the doing very well. system. >> rose: you think could so if that's the future, happen again? >> again t will happen again we'll see. we can certainly make our in another forum we won't advertising much more recognize. but look, charlie in my effective to the degree we lifetime i have been through have more information about four of these bubbles. who your friends are and again with your permission, you have too. we can tie that in. the vietnam bubble, the the fact of the matter is there is to the going to be whole fighting that war, a single solution here. that created an inflation in
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our system that was the '60s electronic commerce is such a large space that there will be many variants there i will never forget. i remember the 80s. are, for example, very pie father was a broker, he went through all this, the successful rating sites that 80s was reagan era, there are independent of google was a bubble there and a and facebook, they are going to work with everybody. false sense of t happened in >> rose: back to the mobile the 90s with it, and then it architecture. where is it going to be five happened in 2,000 with real years from now. >> the scariest thing is to estate. look at the moore's law it is impossible not to progression of mobile phones believe it's going to occur to understand how fast this again. is going. >> rose: how did you create so remember in five years your character. >> i was lucky. things are ten times faster what we talked about before, or ten times cheaper. and i didn't work, i wasn't today a good powerful a hedge funder or anything like that i sold my ranch, i touch-screen phone costs took the profit. about $150. i started trading for myself in order to to the do movies with subsidys it can get for money. i didn't want to do certain down to i small number of dollars. jobs for money. so i actually was making in five years that phone can be essentially given away in money to put food on the third world and developing table and all that. countries. and through that, you know, that means we can sell on a very small scale i billions of them with these very low cost plans. learned the have cac lear of the higher end phones, of wall street which enabled me course, will be approaching to come here and meet with these billionaires and look supercomputers. what is interesting about like i knew what i was this architecture that all talking about it was of us are building is it is really just not the phone it intriguing to them. is also the phone connected i talked with donald. to the network which is i talked with dan loeb, i connected to all the computers. so an example when we do talked with all these guise. and you start pulling little voice translation, we will do german to english, things, chainous did an english to german, you talk
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into your phone, it interesting thing. digitizes the voice, sends every time he looked at me it to a thousand computers would shut his eyes and look in some other country, most away and open his eyes. likely, converts them to he told me a lot about his text, translates the exinto the other language, and then life which i won't divulge puts it through a speech but there are these little things, you know. and then you start working synthesizer so you hear it back in the other language with these guise and you go that is to me, this science wow, i remember that bit of behavior. fiction. >> rose: it stunning. but to me what is the more >> and the fact that this is done in about a third of a interesting thing is when your life becomes so myopic second and we think that that is a slow time tells and becomes about money, what happens to family. you ouch times have changed. what happens. one of the things about and i through that on such a google is that we think fast small scale but i felt it matters. we just released a product when which was downstairs. called google instant which the kids were up, ready to is very fast search. go to school. people said like why did you they needed to eat and i was do this, you spent a fortune just going if i stay here i to do this by the way. can make one more percent. well, a few seconds across a so they can just wait 15 billion people is an more minutes to eat. and i would here dad. enormous amount of time. and i would go wait, i will we really do believe that if we can get the answer to you be right there and that was more quickly, you can that on a small scale. actually either use us more, on a global scale i can't obviously, or maybe you can even imagine. >> rose: here is the scene use the rest of your life to in which the two of you meet do the things you really together. >> you are a real piece of work, brennan. care about. are you giving the money computers should ultimately because it a hustle it is be in the service of us, not the other way around. all in-- that is why the oil if computers can help you companies are safe, right? manage this enormous >> the mentor protege explosion information, and by the way you were relationship is not mentioning social networks, emotional. think about the user over anything. generated content, the i thought you might be a
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youtube videos. i can never figure out what good addition to the team. am i mistaken. to watch, where to read, >> let me tell you where to go, what to do. something. are you not my mentor. so the computer could give me some advice that would be whether you admit it or not a huge improvement. >> rose: what is the your raid destroyed able and smartest thing you've forced him to suicide so you learned about searches in the last, say, year. may talk about moral hazard, you are the moral hazard. >> the biggest single change, i think, has been the shift you are the worst kind of from sin tax to symantec-- si toxic debt the system is polluted with. pan techs. the ability to go from peening. when i search what is the >> is this a threat. >> absolutely. weather in loss gattos what i am really asking is whud should a wear a rain coat or water the plants. our idea is that we can begin to understand your intent when you do a search like that. >> so disappointing. again, if you are logged in now i really saw so much in and you give us permission you, jacob. to do this kind of a search, we can actually help >> just look in the mirror understand what you really, first, see yourself, might what problem you really are trying to solve. scare you. and we do that using some very, very advanced mathematical techniques call so there you go, these two artificial intelligence. the dynamic of the tension because there are thousands of computers doing this all between these two ca,. you get it right there. at the same time they can and then this is wonderful give us hints and estimates that may improve the performance. and again the more we foe motorcycle race. >> i love that motorcycle about where are you and who are you, the more likely we race. can understand the context in the movie-- wins it but of the question that you
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asked. it's very important to understand that some people josh was really a biker and don't want to give us that wanted to beat him so bad. information which is fine, in which case we have they were so head-to-head. it is two generations, gekko anonymous searches where you are just a generic search is the 60-year-old. josh is in his 40s. and we will dot best we can. and shia is in his 20s. but over time as these devices become more personal for me as a director, i love it should become much more that palate, three of a buddy in a genuine generations. and you can tell a big sound saver, remembers what story. you read, it suggests things and you can tell, and new york is part of it too. that are new or different i means that's the backdrop. that disagree with what you new york is, i was born read before and so forth. but true personal digital a here. the city i love. >> rose: you capture the energy of the financial part 'tis-- assistance that of new york. >> oh, man. really understands what you care about. >> rose: and the social part >> you bought acquired of fork. >> the ball, everything. >> rose: what is he like to work with. what kind of director is he? youtube. >> yes. >> rose: for many years people assumed it was a huge is he like he is here when he comes to see me. >> i love him. cost item for you. he's my rock. >> rose: he's your rock. now hear it may be close to >> he was my rock the whole time. making a profit. and the reason is because are you beginning to get >> he was pie backbone, my support system. some advertising. and shepherded me through and you are getting all the prep and these are advertising because you have become to create content. lions, tig errs and bears live i'm walking to go look that's not user generated. at. it is lard to look -- so but is that right? >> yes, that's right. we have more than 12 billion that scene especially is a funny story. views of youtube a day, with me and brolin get out to the woods and i have been
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reading it a couple times. a b. in the script he says, jake it's a staggering number. think about the amount of says to brennan, you know, time that is being consumed you should look at yourself in the mirror and see or wasted by all of this yourself, it might scare content. there are 24 hours of you. and i remember, isn't that, youtube video uploaded every you know, you kind of repeating yourself. minute. can't we just say, you know the explosion in what people s it okay, oliver if i say, want to talk about, to you should look at yourself portray themselves, to tell amed mirror it might scare you. a story. the kind of information that and i remember saying it a you can find, you can learn couple times to oliver and to do anything, any kind of he finally he turned around lesson, any kind of and said i like mirror, i educational program in any wrote scar face, go [bleep] language there are many forms of entertainment and they are indeed unique yourself. youtube stars that are now so it is heavy-handed -- emerging from this phenomenon it all very positive. the revenue side is >> so then when he says fu equalityly interesting. and he walks away in the historically we assumed it actual movie, i don't know would be very difficult to if that is to me f that is get revenue because it is so to you, if that's to the hard to find the high quality, if you will, line. >> rose: oliver. >> no, that was great. professional productions. but the algorithms have >> i was playing a around. and josh found his character gotten better we can service 15 minutes before he was on. i mean i think they them much more quickly. if we know you care about a exaggerate a little bit. >> i do, but you got to have particular show we can show something to talk about, that to you more often. so that, if surface the right. >> they all love to tell stories t is great. right video, pick the right it is part of the mythology video and tiing that to f it is printed, you have advertising revenue looks like it will be a very done that if it's true. >> rose: here is a scene successful business for us. between you and mike wlol is in the history of this is not at this table.
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written, it looks like youtube we got cheap. and we wish him well on this >> rose: what did you pay. day. >> $1.6 a billion. but here is a scene between the two of you. please don't remind me. >> i saw you on television >> rose: the question of the other night. netflix and google,. you are quite the bear. >> a good partner. you be careful, you know, netflix has done a your daughter's financial particularly good job of health is now in our hands. navigating the, if you l the hollywood lawyers. >> so it is, so it is. because this whole group of people. >> rose: that is exactly what it is about. but your no-- subprime crap >> it is fundamentally a rights pingt issue. and the deals are incredibly the way you keep buying it complicated. and the team at netflix insurance swaps lately. i got to worry about my figured out a way to get a grandchildren's college universally inexpensive, education. available, not just physical dvds but also streeming. >> you like insurance. we are partnering with them >> what's not to like. in a number of things easy selling crack to kids including a partner that we on a school playground. announce called google tv >> a credit default swap is where again you can see net the good idea. flix stuff on the screen. it's the execution that isn't. >> well, you know what they >> what else is google tv. say, fools make money, bears >> google tv is a new way of page money, pigs, at the get thinking about your television. it starts with you purchased a television. you go to the store. slaughtered. >> i thought this was a charity event, gordon. you buy a television and you why don't you go find some. turn it on and you see television. press a button, boom, are >> i tell you what, i will you in a browser. make you a deal. when are you in that browser you got a normal browser. you stop telling lies about
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in fact you've got a full browser. by the way, i need to me, i'll stop telling the truth about you. mention there is no separate computer here. we are using the computer that is already in your >> thank you. great to see you all. television. pretty interesting. >> thank you, charlie. so we are in the browser. >> great to see you. >> rose: this is because you >> the movie is" wall street are making new television. money never sleeps ". >> but they already had that chip in that. >> really. >> because these high end televisions have a pretty powerful product it wasn't doing very much. we managed to take the android operating system and the chrome browser, chrome captioning sponsored by is something that, on the rose communications order of 70 million and growing very quickly people are use. and embed that into these captioned by media access group at wgbh televisions. access.wgbh.org in the television now all of a sudden you have a full browser. never happened before with. that full browser you can do all the normal internet things, may games, have a good time. watch youtube. you can watch youtube just like normal television. >> and the quality of the picture is. >> is as high as the quality of the media submitted which means hd quality if you have it. so then we say do a search, guess what, all those tv shows are now intermigueled with the you tube andover within funding for charlie rose has been provided by the coca-cola company, sporting this program since information and you can switch back and forth. you can do picture in picture. 2002.
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pretty interesting. now i can finally integrate -- 2002. the web and television together. and it's one more thing. because it's android, because it is android encontrolled qu write programs that come in the browser and we have noed where what people are going to do with the televisions. but we may, in fact, get to the point where people start watching -- >> you have to know how to write codeness. >> but programmers will do this and there will be a large market. >> rose: your grounding is technology, so is serg a, and so is larry, and so is so many other people at google, engineers and computer scientists. can you keep up in that or you spend all of your time just trying to be a good c.e.o.. >> i try to keep up. >> rose: not write code but. >> it's overwhelming the rate at which technology is poving forward. and the solution, of course s to have very, very smart people who keep you educated and i think all of the leaders in technology have to do that. you just can't personally do it all. >> how do you and sergei and larry divide up the responsibilities. >> we worked together for so
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long it seems natural. typically larry and sergei are ahead of me. they are always working on soming -- --. >> they are always ahead. they have already had the review with the engineer by the time i ask for it. and that's a good rule for them. they are in there early. they are shaping the outcomesing saying what they like and don't like. googem television for google tv, for example, they met with the initial team. they didn't like what was done. they said change it here, change it there. they refactored it. by the time i saw the product i said great, and that is the product you see today. the early work was the hard part. >> they worked out the best product before it gets to your desk. >> much earlier than i do. and so my role is largely organizational, let's keep it together. let's stay focused. large corporation, there are so many things going on. you just try to keep it going. >> i know you want to help me understand this but tell me what the division was within google over the china question. >> well, historically larry and sergei and i always debate everything. and within the company, there was always a question as to whether we should
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enter china. and sergei has always been concerned. >> rose: because of his own personal. >> because of his personal experience but also it a values questionment and we all agree that legitimate people can disagree over those. so we agreed to enter china roughly five years ago. with an assumption that our entry into china would make things better. unfortunately p in the last five years that did not occur. >> rose: you got there, you could change the attitude towards-- towards privacy. >> this is the argument about whether you empower, it's the trade-off of dealing with the government and the censorship laws which we do not care for and the benefit of empowering the chinese citizen which we obviously want to do. it is really the chinese citizen and the role of th government. >> what have you learned since you've been there before we get to the question of where you are now. >> i think the thing that you learn about china is one, it's a very large and fast-growing country. the chinese citizens are very, very clever, very creative and the chinese government is very, very powerful. >> so. >> so do you believe you didn't change them by being there? >> i think the evidence is
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clear that we, that our entry did not alter their censorship policies whatsoever. >> and did you come back on your hands and knees, basically, saying okay, we realize that you are going to have it your way but -- >> that negotiating doesn't work with the chinese. >> rose: what works with them? >> the chinese are very cleaver and they understand power and they understand-- and they are very, very organized about what they need as a country. >> so what do they need as a country. >> they would argue technology but they are very, very serious about enforcing these laws that we don't like and hence-- . >> rose: what is behind it, do you think? >> i think many people can imagine it's a single party country. there is a concern over the history of culture rv last and the chaos that occurred at the time. perhaps this confusionism in some variant, we don't really know. but the fact of the mat certificate it real. >> rose: did anybody among those people that you were negotiating with sit down and say, are you a smart man. i realize you would have
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made billions of dollars and your company, man, we admire tavis: good evening. from los angeles, i am tavis smiley. here in china. but do you understand if you first up tonight, our leave here, the size of the conversation with iconic filmmaker ken burns. market you are leaving, did starting september 28 on they make that argument to you? >> not directly but indirectly. but we understood that the decision we made was a principles decision, not a business decision. the business decision would be to remain in china. >> rose: so what happened to that principles. >> the principles that we articulated is there are things google does not want to be subject to. the act of censorship that was, that is the law was something we just were uncomfortable with. >> rose: but where does it stand now? >> well, they are still doing and as a result we have moved to hong kong. and hong kong is not subject to that law because it's, remember it's one country, two systems so by moving to hong kong, the censorship is done by the chinese government through something called the great firewall of china which exists between hong kong and the mainland. in that, it forces them, if you will, to implement their policies as opposed to us. >> rose: is that working for
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you as an alternative. >> the effect is it blunts our success in china. and if fact it was important for us to get this business licence which we were able to get renewed, thank goodness otherwise we wouldn't be able to operate in china as a whole. but there is no question that it has slowed down our penetration to the chinese market. as with you would imagine, there was also a lot of negative press. >> and how did that go in terms of, it made people not necessarily want to use google search? >> i am sure it was to the good for google's brand. >> it already had a majority share. and-- it was probably the significant vickar here. >> rose: because it wouldn't go down. >> we are, our objective is to remain in china under the rules that we can abide by. >> rose: as long as are you not allowing them to hack into the people who use your search. >> that's correct. >> rose: that's the principal you are-- adhering. and nothing has changed about that. >> that's correct. and i think-- . >> rose: or is likely to change. >> i think the situation stable. i want to make it clear, however, that the chinese
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government can arbitrarily change this outcome at any time. so if they wish to make our lives much more difficult in mainland china it is easy for them to do so technologically. >> rose: so a businessperson comes to you and says what are the lessons from your chinese experience, what do you say? >> the fundamental lesson is that google is a company run under a different set of principless than a lot of other businesses and we're happy with that decision. >> rose: privacy today, the other big issue for you to think about. where are we? >> privacy turns out to be very, very important. and people care an awful lot about privacy. and yet there is an enormous amount of information that personal that either they are putting on which they will probably come to their regret later in their lives, or stuff about them that they can't seem to control. so the google position has been that we want to give you as much control over your privacy as we can. we have for example with after a certain number of months in this case 18, the logs of your searchs are anonymous, they are deleted in such a way that they can't be tracked back to you, that is an important privacy
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step. we are working on additional privacy tools that would allow for example to control what people can see about what you are doing and literally a privacy monitor and a privacy page and so forth. so that you can decide. ultimately the solution to privacy will be to let people make their own decisions. there are trade-offs in privacy and they are subtle. so it is important we let people make those trade-offs. i should also say that there is a lot of disagreement among governments about privacy. and governments have all sorts of different rules. typical example would be in london if are you walking down the street are you undoubtedly on a camera. >> rose: right. >> whereas in the united states that would the no be acceptable culturally and these are two countries similar to one another. so the fact of the mat certificate that you will see different privacy laws in different countries. and europeans tend to have the strictest privacy laws and so i think all of us will probably ultimately come up with strategies that are a derivative of the european ones. >> rose: the other thing you hear when they talk about google when you look at your market share is monopoly. where do you stand? what is-- is there some sense on your part that the
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justice department is taking a serious look at google. >> we certainly hope not. because we don't agree with the assertion. we are literally one click away from our competitors. and we have a primary-- . >> pirro: that is what you always say. >> let me describe this competitor that we have. we have a competitor, owned by microsoft called binge which is a company-- . >> rose: gaining market share. >> it is doing well and that competitor, by the way, has a parent company that has more cash than we do. more engineers. a storyed reputation of technology innovation. and was formerly convicted of monopoly itself. in a federal court. so i think from our perspective, these charges just don't make any sense. >> rose: you think they are pushing the charges, you think they are down there leaning on justice saying why don't you go look at google. >> i don't know. i don't know. we have evidence-- . >> rose: how about-- dow suspect it. >> we evidence that our competitors including microsoft have funded a set of think tanks, if you will, to say things which fundamentally not true. and whatever we discuss that, we think the solution is transparency so we publish.
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>> rose: what is it that they are saying is to the true. >> all sorts of things, terms like search neutrality which doesn't really exist. all sorts of things like that. >> rose: is there irony hear that now are you running-- are you now running google. >> during the investigation of microsoft, one of the people who was called on to testify was one-- you. >> that's right. the good flus is having some of experience with it. i know what we were not doing that they were doing at the time. you don't have the kind of lock-in as google that you did in the earlier situations. so in particular google has a policy that if you have personal information with google and you don't like us, which does occur occasionally, you can take your data with with you. we have, in fact, a team in aptly known as the data liberation front whose sole job is to get the data out and give it to you. >> rose: the future, the united states. i mean you are a global company, clearly.
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questions have been raised about the united states, not in a zero sum gain but the united states as an innovative, creative technology leading country. tell me where you see that and what are the the factors at work because are you on an economic advisory board that gives recommendations to the president of the united states. >> one of the great assets of america are the world's best research universities. and i'm part of a task force that has looked very carefully and thoroughly as to how can we get, for example, manufacturing jobs back to america. >> rose: what kind of manufacturing jobs. >> so-called advance manufacturing jobs there are new surfaces, nanotechnologies. amazing, amazing new things that are coming out of the labs. so you listen to the folks who invented this and you ask them what the problems they have are. and they are all fundamentally about translation. they take the product in the lab and they can't build, they can't get to the company. they can't get the capital. think can't get the licenses. they can't get the patents or what have you. >> rose: because. >> because there are
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barriers in their way. and you sit there and you say how can that be true in a capitalistic environment it very difficult to get funding right now. especially for at-risk funds. and we have competitors, countries like singapore and south korea and china, of course, which have dedicated technology programs precisely in this area which will compete with us in perhaps beat us at our own game by taking the technologies from, that we have invented and building those factories. >> rose: and governments that are willing to put whatever amounts of funding is necessary behind them. and in fact are prepared to make it a national goal. >> and in fact-- . >> rose: in terms of the creation of two great universities by 2050 or whatever. >> and the chinese are particularly impressive and or scary in this regard. so for example, they will control 80 or 90% of the solar panels in the world, technology in-- invented in america there is a list of such things. so we have a problem of taking the ideas and the world-class research and making it into businesses in the united states. that is a problem to be solved. i am an optimist about america. i think that american, the american business model is
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so flexible and american entrepreneurs are so clever, our focus on exported industries and so forth is so good that we will get through this. we need to create advanced manufacturing and sophisticated intellectual jobs to generate the kind of taxes and wealth and so for and so on to pay the bills that the government wants us to pay. >> rose: and do you think this administration is doing all that it can do to -- to do that. >> as an advisor to the administration i'm certainly trying and i think everybody is trying. it is a very hard problem. >> rose: but also are you living in an economic environment we live with a kind of deficit we are facing. >> i think nobody wants to hear this, but the fact of the matter is there is a de leveraging from the world's greatest property bubble takes five to seven years. and we're in that period now. and during that period it just takes that long. and again, the government can do some things to make it easier. it just takes the whole cycle has to occur. all of the great innovations are just beginning. all the implication of the technologies that we've discussed in mobile phones, in the networks and kinds of things we do. a lot of reasons to believe
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this will all ago set -- accelerate. >> rose: the existing thing is how many billions of people are on the planet without don't even know anything about it yet. there are all those possibilities. >> think about. >> think about a $5 billion person global market for american ideas, american brands, american goods. a much larger market than we serve today that is a market that will come. and remember the rise of the middle class especially in asia, they are going to love american goods. >> rose: why are the chinese going to want american cars rather than chinese cars. >> partly because of hollywood with. one of our great exports is american culture. and the american branding, the sense of importance, the sense of being a part of the global conversation, even the charlie rose show i suspect, all of these, really do drive human behavior. in the same way that european luxury brands are very popular here in the united states. it's the same principles. people want to be part of a global conversation. and it is really true. >> rose: it really true now. and you can do telephone. and you can do in the way where the brands you develop and the products you deliver
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really can, on the market, tip to america in terms of the type of jobs and businesses that we can create. >> rose: the ipad is a phenomenon, tablets. it is a success. >> tablet, ipad is a great success in a leading product from apple. an shows the way for the many tablet manufacturers that are now entering the market wz are open operating system. >> open operating system, different prices and android tap let shall it -- tablets as well. the important thing is they showed that this tablet phenomenon shows there is a spot for a new device. and let me describe what that device is you turn it on, and it just works. it just works. are you not fiddling with with the keyboard. you are trying to get the antenna running, the plug doesn't work and so forth. people in my industry forgot that space. the tablet is for such people. and that's for a lot of people. it is a device you can just turn on and it works. >> rose: steve jobs didn't forget that space and that is why he is a genius. >> to his credit, absolutely. >> rose: even though microsoft had the idea of trying to create some kind of tablet long before. the idea of a tablet was not a new idea. the idea of making it works with a new idea.
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>> there have been tablets for 20 years. and the key insight of this generation of tablets is that you will turn them on and you are not sitting there trying to get your e-mail to work, the apps just work. that will be true on the open web as well. >> rose: there are a lot of people that see tablets as the saviour for newspapers, magazines,. >> in newspapers and magazines, they are very excited about tablets, ipad in particular. and with ones that are coming later this year. because they have a predictable modernization model it a subscription. you take the subscription you get for the newspaper and you pay it to the vendor for your ipad or, they like that. and furthermore the gross margins will be better because there is no physical goodsing you don't have to print the paper. the quality of the magazines is so beautiful. i think that's transitional one. the second transition which is what happened by the way with television, the original television was remember, radio televisions, radio stars using televisions to show the radio programs. a and then real television
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shows. then the next thing that will hab is you will have magazines that are real virtual experiences on these tablets that you cannot do if print. and that is when we will know that the industry has taken off. there will also by the way be significant advertising support approaches. and both i think will work very well. >> rose: when will we know that. >> you will see it over the next year. >> rose: well so pu rupert murdoch was right that the model will shift. >> the models are shifting. >> your commitment to free is no longer total. >> what we have said is we are going to give the publishers the choice of how to monetize. some publishers arc lot of the new ones will not go to subscribes, they will say the add thing works for us and so forth. but my own prescription is that-- people who are is used used to a subscription model they will rush to this and we want to be part of that and make it possible. >> rose: so will it have to do the nature of content? >> i think in many ways it has to do the nature of the tradition. that people are used to paying for subscriptions for newspapers of a certain kind and so they will continue to pay that. but new on-line newspapers
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which have no tradition they don't have the choice of having a subscription so they will be just be advertising supported. similarly you so see new webs kinds of magazines that will become very popular. especially among new demographics, you can reach lots of new people and much more interactive. >> rose: is all this good for us? >> which am sure it is. and the reason is that we have never had all of the world's information available to us all the time. it means, of course, we have to have technologies and tools. we hope google will be one of the companies that provide that this generation, is incredibly comfortable communicating in a way that is different from the way i grew up. who am i to deny them that choice. the most important thing to do is to work on fundamental education about deep reading. the only thing i ever concerned about with the web is the fact that it's all so fast and all so quick, we are all instant searchers and quick skaerns and read this paragraph and so fourth. every once in a while sit down and read a book t is an amazing experience. >> or spend an hour on a television show. >> thank you.
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>> rose: all i ver stone's 19897 film "wall street" can toward the glamor and greed of the 1980s. >> i am not a destroyer of companies. i am a liberater of them. the point is, ladies and gentlemen, that greed for lack of a better word, is good. greed is right. greed works. greed clarifies through and catches the essence of the evolutionary spirit. greed in all of its forms, greed for life, for money, for love, knowledge, has marked the upward search of mankind and greed, you mark my words, will not only save the paper but that other malfunctioning corporation called the u.s.a..
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>> rose: now more than two decades later the world of finance has been rocked by the worst financial crisis since the great depression. oliver stone returns to this world with his new film "wall street money never sleeps" "and here is a look at the trailer for the new film. paragraph. >> one silk hanker chief. one watch. one ring. one gold money clip with no money in it. and one mobile phone .
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>> someone reminded me i once said greed is good. now it seems it's legal. >> no matter how much money you make, mr. gekko, will you never be rich. >> why don't you start calling me gordon. >> rose: joining me the film's director oliver stone, two-of-his stars josh brolin and shia labeouf. i'm pleased to have them here at this table. welcome, great to see you. what was the challenge for you? >> to go back after 23 years into a world that was complex and pull it off again. which is more complex now than ever. the 2008 market pore difficult to understand with credit default swaps and insurance and all that stuff. but we made it a background that is the way we treated it.
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we treated the crisis, it's all there. you parallel it. but we kept our eye on the foreground which is these six characters that are swimming around in the new york shark tank. you know, mother and mother and son, shia's mother is susan sarandon, father and daughter and. >> rose: forgot to mention. >> michael douglas and kerry mulligan are the father daughter. and two larger-than-life psychopaths that are trying to track down shia. one of them is josh brolin who plays an evil banker, or bad banker. and-- maroon coat. >> and michael douglas is, of course, after money again. he's out of prison but he is on the other side of the equation. this time he's broke. and he's on the outside
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