this is a paid program from ronco. stay tuned for an incredible free offer. get two comple 25 piece ts of showtime cutlery for the price of one. welcome to showtime's great knife giveaway show. hello, i'm steve bryant. i'm your show host today for a very special program. today you're going to meet a man that some people call the viceroy of value; the count of all things culinary. most people call him the king of the kitchen. who is this great american inventor? ron popeil. let's give him a big round of applause, he's here today. a's inventor, and i'm proud to call him, my friend. hello ron.

hi. i'd shake your hand, but i'm loaded down. i was gonna say. look at these. these are knives that i have and i have a drawer like this at home. we all have drawers like this at home. am i right? yeah. let me take these knives and put them where they belong okay. all right. that's that. problem solved. so ron, what really great innovative product have you brought us today? well, i've created the greatest knife. a knife that'll never get dull. we call it the showtime six star plus series. they're perfectly balanced, but before we get into the knife and why it's such a great value i want to introduce to you my daughter shannon, my other daughter lauren and over here my cousin arnold who wants to show you my fabulous showtime knife. how many of you have a knife that looks something like this? oh, it was a good knife when you first got it. maybe six months later it got dull. did you ever try to cut a tomato with one of these babies? oh boy. you poke it; you stab it; you jab it; you give the oh my goodness gracious the poor tomato has a hemorrhage.

well, ladies and gentlemen let me tell you something. my cousin ron has come up with one of the most unbelievable knives that i've ever laid my hands on. and one of the things that makes it so important is how it's made and what's made of. first of all, let me describe this knife. it's called the showtime knife. it is made out of fine surgical steel. it is a full tang. in other words, the tang means the blade goes from here to the opposite end. it's one solid piece of steel. and the handle. oh. the handle is covered by the same guarantee. will not crack chip, or break, ever. and if anything ever happens to that knife, this is the strangest part, let me show you this guarantee. this is unreal. unbelievable in the cutlery business. if it ever gets broken, dull, damaged, even if it's your fault, my cousin ron is going to replace this absolutely free. let me show you something about this knife over here. have you ever seen a knife this sharp in your whole life?

let me tell you something. when icomes to slicing a tomato you don't have to slice a tomato. the weight of the knife alone slices it. you don't slice the tomato you caress it. look at this. with this knife one tomato will last you a week. ever go into a don't laugh. you go into a fast food restaurant they've been using our knife and the same tomato for six weeks. here, pick up the bun, look underneath. does that look familiar? that's why you go in hungry and you come out starved. look, you use this knife you save yourself money. if you're going to the discount stores buy loaves of meat and you'll never have dried up meat in the refrigerator. you only slice off what you need when you need it. i don't care whether it's ham, roast beef, lamb, turkey. this knife is like a hot knife going right through butter. it has a fork on the end so you pick up the meat dip it into the gravy. remember, that's a grape fruit. look at this. not a seed, not a drop of juice comes out because this is razor sharp and the best part of it is;

it's guaranteed to stay that way forever. now, i've proved to you how sharp the knife is haven't i. huh? okay. i'm going to prove to how sharp the knife stays. this is solid frozen food over here. look at this. you go through frozen food like it wasn't even there. but here. we used to take a cut up a can to show you. they use to make these cans out of steel. right now they're making them out of aluminum so i had to find something a little bit harder than aluminum. i had to find something really hard to cut. so i'm going to take this solid steel hammer and i'm going to cut this hammer up. you can cut though ham bones chicken bones, frozen food disjoint turkey. this is an all purpose knife and i don't care how and i'm not doing this to show you this is a hacksaw. you want to buy a hacksaw you can buy them every day of the week. you want a knife that'll never get dull; never wear out? i want you to take a look at this. now, can you all see the filings that came

off that hammer. had to come somewhere, right? if it came from my knife i'm in trouble. if it came from my hammer and it's still sharp i've got one heck of a knife. wouldn't you say so? yeah. let's find out if the knife is still sharp. okay? would you say, ladies and gentlemen that this knife is still sharp. today, tonight, tomorrow next week, next year for the rest of your life you never ever have to sharpen this knife. what would you expect to pay for a knife that's going to last you forever? hum? if you went down to a department store a knife like this is gonna cost you at least a hundred dollars. would you say it's worth it? huh? yes! never has to be replaced. we'll replace it if ever gets broken, dull, or damaged. but with ron, you know you're not going to pay a hundred dollars. you're not gonna pay seventy dollars. you're not gonna pay sixty dollars. how would you like to own this knife for three easy payments of only thirteen dollars thirty-three cents?

how does that sound, huh. yeah, cousin arnold. my dad wants everyone to have one of the sportsman's knives. oh, this is my favorite. you guys are gonna love this thing. you guys, anybody ever go hunting or fishing? huh? yeah. well, this is the sportsman's knife. look at the flexibility of that blade. it has the same blade, the same edge, the same handle the same life time guarantee; never get dull. this knife goes through bones and all when you're doing your filleting of the fish. here, let me show you something right now. you put that underneath, between the flesh and the skin and you just press. that fish will jump right of his underwear swim around naked, die of pneumonia before he knows what hit him. this knife is so sharp. i want you to see this. you can actually take and fillet the fillet. got a nice piece of meat over here. look at this. first of all, if you want to butterfly it this is like a razor blade right on a stick. take a look at this. then, you take your cheese and your ham. you insert it in the middle like that.

you serve that. put that into the oven. in fact, put that into the rotisserie. you know. you're gonna love this knife. this knife alone sells for forty dollars. you won't spend a penny for this. you get both of these knives for the same price. for three payments of only thirteen dollars and thirty-three cents. that's pretty good. arnold. what's that? arnold, my dad wants everyone to have a bread a bagel knife. oh, you can't appreciate what this knife does until i show you something. we all have bread knives. well all have... you can go out and spend seventy-five dollars for a knife that does nothing but bread. how many of you still do this though? you take good old faithful and you start to make these little uh. try and put, try and put that into the toaster. better yet, try getting it out. okay. let me show you something incredible. here's a knife that is so sharp. let me just even this off. the weight of the knife alone does the cutting. how's this for cutting bread? would you like that, huh? let me show you something. you've got relatives that won't move?

you starve them to death. you make a sandwich like this i guarantee you they'll pack their bags get out and never come back to your house again. use this on a bagel. how's that for cutting a bagel thin? huh? pretty good? okay, this knife, by itself is worth forty dollars. now look what you got. a hundred, a hundred and forty, a hundred and eighty dollars worth of guaranteed cutlery. and the price is still only three payments of thirteen thirty-three. how's that for a deal? not bad. hey, cousin. my dad. you've got to be kidding me. my dad wants to give everyone the chop and serve knife also. this goes in the package also? that's right. wow. let me know you this one over here. this is fabulous. look. the next time you have to chop up some onions you take this knife, our chopper. and you chop up your onions like you see over here. turn it around this way. you chop onions so fast that you don't have any time for tears. the only tears you'll shed are tears of joy that you have a ing like this around your house. this is the way you do all your fine

work. you want to chop up parsley. you want to do basil. you want to do mint. and, and we call it a chop and serve for this reason. you notice the width of that blade. it's made that way so once you chop the food up; drop it right into the frying pan. this alone sells for forty dollars and ron says to put it in. arnold, my dad. don't tell me there's another one. my dad wants to give everyone the garnishing knife. oh, listen, i have so much fun with this little fellow over here. we teach you how to make the apple bird. this knife sells for twenty dollars all by itself. now you get all five pieces for three easy payments of only thirteen dollars and thirty-three cents. terrific deal. oh, you've got to be kidding. cousin, here you go. oh, everybody knows what this is just by the length of it. you ever go to a party or a banquet? they have a carving station, and there's a guy with a knife that costs a hundred and fifty dollars

that he does nothing with that knife, but carve the meat? let me show you something. we don't expect you to hold your hand up there like that. so ron is going to give you a fork that'll hold the turkey like that. and i'll tell you something, when you start to carve turkey with this, oh my goodness, it melts right off of the bone. look at this. and you know what i like about it? i like my turkey cut nice and thin. take a look at this. is that a job, huh? you've got one, two, three, four, five, six seven pieces of the best cutlery you'll ever get your hands on and the price for everything is only three easy payments of only thirteen dollars and thirty-three cents. how's that sound? huh? now, you might be satisfied, but i'm not. because, what about steak knives? we have... there's no steak knives in here. oh no. steak knives you've got. four of them. four of them. now ron, i know that you sell these steak knives individually

for seventeen ninety-five. am i right or wrong? that's right. okay, so if we add that in. four steak knives. we now have eleven pieces of guaranteed cutlery all for just three payments of thirteen thirty-three. stay tuned for an incredible free offer. get two complete 25 piece sets of showtime cutlery for the price of one. but i'm not finished yet. there's more. come on with me arnold. you've got to be kidding. i mean ron, you give any more than that they're going to call you santa clause instead of ron popeil. right. let me review first what you're getting over here. you get my showtime knife, guaranteed never to get dull. you get the chop and serve. you get the sportsman's knife, the bread and bagel knife. you get the garnishing knife. you get the carving fork and the carving knife. and you convinced me to put in four steak knives. but, i said there was more. you know what's missing over here? you need sheers.

here i have sheers. these poultry sheers. i use them for a variety of things. i use them for cutting through chicken. you want to cut it in small pieces. you can do that with these sheers. if you're a gardener you're going to love these poultry sheers. if you buy the sheers directly from me we sell these sheers for thirty dollars. forget the thirty dollars. i'm going to include it in the package. now you'll have twelve pieces of the finest stainless steel cutlery all for what audience? three easy payments of thirteen thirty-three. three easy payments of only thirteen dollars and thirty-three cents. but there's more. over here. i designed a saw knife. now the saw knife is only for bones and frozen food. i'm gonna throw that in, but i'm not finished yet. there's even more. i'm gonna, oh, here's a knife that you'll really like.

this is my chef's knife. these knives are really razor sharp. that's pretty sharp. get that knife. what do you think of that folks? i'm gonna throw that in, but wait there's more. let me show you this. over here i have a couple of great paring knives. there different sizes. i'm going to throw those two knives in as well. all of them for just how much audience? three easy payments, thirteen thirty-three. but i told you wait there's more. one of the things that's missing from this package, and i'm gonna make sure you get one of these, is my cleaver. it has that real thick stainless steel. it's triple riveted. full stainless steel tang that goes all the way through the handle. that gives you that perfect balance. here i have, over here. and you can, it has a nice edge on it, and you can cut right through anything with this over here. look how easy this is. right through the bone and all. you're gonna get that stainless steel cleaver free.

if you promise to tell a friend about these knives. but wait, there's more. over here i have my cheese knife. i love this knife. it's designed to cut cheese easily without the cheese sticking to the blade. over here, i have a piece of swiss cheese and look. watch how this knife cuts that cheese. it doesn't stick to the blade. isn't that fabulous. and if you promise to tell a friend about all our knives i'm gonna give everyone the forty dollar cheese knife absolutely free. i'm not finished yet. wait. it's gonna get better. here i have my professional fillet knife. after designing it i brought it to alaska. watch these people here fillet that beautiful halibut. that's a big halibut. he's a professional and he's using the best filleting knife i'm sure he's ever used. over here we have someone filleting a salmon. look how easy it is to cut up that big salmon.

i'm gonna give everybody this seventy dollar fillet knife absolutely free with the package. over here we have a boning knife. now, this boning knife everyone knows how to use it. it's another great sharp knife. i'm not gonna bother demonstrating it. now, straight edge knives, folks, will get dull. so i'll also include with this boning knife my easy to use showtime knife sharpener. all of it, steve, twenty-one pieces of the finest stainless steel cutlery all for three payments of thirteen thirty-three. what do you thing of that? ron, your right. it's your greatest value ever. but i look at the steak knives and i know you better than this. what if you have company? you have more than four people stopping by? well, uh, i see where you're going with that. let me solve the problem. uh hu. i'm going to give everyone that calls and helps us advertise it by telling their friends about it. i'm going to throw in four more steak knives. that will give you eight steak knives.

twenty-five pieces. right. twenty-five pieces for just three payments of thirteen thirty-three. right. and amazing. that's about a dollar and a half each. can you imagine getting one of these for a buck and a half? impossible. if you call within the next 18 minutes we'll send you two complete sets of showtime cutlery for the price of one. that's a complete 25 piece set absolutely free. the second set makes a great gift or use it in a second home or rv. but you must call now to take advantage of this incredible free offer. if you help us advertise this fabulous showtime knife package you'll also receive my latest invention free. it's the showtime solid flavor injector. come on over here and i'll show you how it works. now, this is my new solid flavor injector. over here i have some garlic and i'm gonna put the garlic cloves, the whole cloves, right into that tip over there.

and all i'll do is just screw this on like this. okay. uh uh. i'll take it and i'll plunge it in and i'll just inject it. right into the center. it's as easy as that. i was on live television with the solid flavor injector and until i cut the meat, when i cut the meat three thousand people called and ordered it and they paid thirty dollars for it. you can put whole cloves of garlic into the center of a roast beef. you can inject black olives and whole cloves of garlic into a turkey breast. how about injecting sun dried tomatoes and green olives into a pork loin roast. and steve, you've got to try injecting fresh mint pine nuts, and pimento into a mouth watering leg of lamb. the flavors are unbelievable. this solid flavor injector now will come with your package.

all of it. twenty-five pieces plus the thirty dollar solid flavor injector. all of it. all for just three easy monthly payments of only thirteen dollars and thirty-three cents. remember ron, you now get two sets for the price of one. that is the greatest value i have ever given in my entire life. try it. if it's not the best knives you've ever used in your life don't keep it. please return it within the thirty day period and do get your money back. what a great holiday gift. oh, absolutely. you could finish all your gift shopping, right, uh hu. for any holiday with one toll free call. and look what we have for you over here. steve, over here we have our showtime solid wooden knife block holder. it doesn't take up a lot of space. but it holds and protects your knives. select the knife you want and when you're finished just put it back in it's slot. it's that easy. also ask the operator about the new ronco rocker chef knife.

just look at how fast and easy it is to chop fresh vegetables for soups and salads with it's convenient rocking motion. save time and energy with this unique knife. you'll love having the ronco rocker in your kitchen. remember folks if you call now, you'll receive over eight-hundred and forty dollars of the finest stainless steel cutlery that money can buy. if you'll help us advertise our showtime six star plus cutlery you can forget the eight-hundred and forty dollars. all you spend right now is only three easy monthly payments of just thirteen dollars and thirty-three cents. remember ron, you now get two sets for the price of one. and don't forget. you get the thirty dollar solid flavor injector absolutely free. audience, what do you think of that?

carry, what do you think about the value of these knives. oh, i wish ron would have come out with these fifteen years ago. you know, i bought an expensive set of german knives. cost me over three-hundred dollars and all i got were five knives. you know i teach martial arts and i use a samurai sword which is razor sharp and some of these knives are actually as sharp or sharper then the sword i use. it's fantastic. i'm a trained chef. i've been using the same german knife since 1976, that's when i purchased it. it's my one and only knife and so i had to put these to test. my german knife flunked. it turns out that it cost me more to buy that one knife in 1976 then it does for this entire set. my dad wanted to test them out so i let him take one of the knives and, we're doing an addition on our house so he took the knife and he cut the dry wall with it and it came out sharp as it was before. and we even cut chicken with it later. i absolutely love the cheese knife. we like pizza and it's great for cutting the mozzarella nice thin slices.

wonderful. last week i was having an informal bar-b-que with spare ribs and salmon. and when i got to the salmon one side had the skin on it. and i took the sportsman's knife and cut the skin off and it cut so easily and so thin and close it was perfect. what's your favorite knife from the set. oh, the cleaver, by far. it's a real man's knife. chopped straight through my ribs. can flip my burgers with it. with that lifetime warranty i even thought about cleaning the grill with it. i paid seven hundred bucks for a eighteen piece set and i'm telling you, i've used these knives. they're just as good. i'm buying three sets, two for my daughters and one for my sister for gifts. there, it's fantastic. i think the quality is superb. i like the way the handles are finished off with the three rivets, but also the way they conform to your hand. i used the larger slicing knife and it went through the onion like it was a tomato. it just kept going through so easily. hi, i'm ron popeil. i'd like to review with you some of the knives you get with

this great package. this is my primary knife. it's called the showtime knife and this is the knife that's guaranteed in writing never to get dull. the handle is triple riveted, impact resistant, full stainless steel tang to give you that perfect balance. let me grab a tomato. tomatoes are just cuts through it like uh hot butter. you can slice a tomato so thin with this knife it really only has one side. tomatoes get kind of expensive. you make one tomato last you all winter long. here i have some shoe leather. now we don't tell you to go home and cut shoe leather or hammers. i'm gonna put, in this vise over here, the shoe leather. our knives are really, really tough. but look at this. you can cut through ham bones, chicken bones anything with this knife. this is fabulous. look at this. i'll go back to the tomato again and as

you can see, fabulous. slice a tomato all day long. it never gets dull. this knife, if you buy it directly from me it costs you a hundred dollars and worth every penny. of course if you help us advertise it all you spend is just three easy monthly payments of only thirteen thirty-three. and that knife is yours. you'll also get my favorite knife, the sportsman's knife. i got to tell you folks. if you want to fillet a fish this knife will do fillet them. you can fillet all day long. that's not a tomato that's a piece of salmon. huh? isn't that nice? you get this knife free. the garnishing knife with illustrations helps you create great decorations like these. that's gonna come with it also. you get the showtime knife sharpener for all your straight edge knives. you'll also receive the sheers to cut all your poultry. included also is the seventy dollar professional carving

knife and fork set. you get our saw knife that cuts through all sorts of bones and frozen food. here we have our chop and serve. by god. you can do work with this knife here and of course you scoop up the food right into the frying pan. you'll also get the bread and bagel knife with this package. it's great for bread and it's great for bagels too. i'm also gonna through in my sixty dollar eight and a half inch blade, all purpose chef's knife. it's razor sharp. this is my seventy dollar heavy duty stainless steel cleaver. i'm gonna make sure everyone gets one of these too. and everybody will get my two different size paring knives. i'm also gonna give you my large fillet knife. watch how easily it separates the skin from the meat. watch these people here fillet that beautiful halibut. i'm including my boning knife because no knife set is really complete without one. and you'll get my unbelievable cheese knife too.

watch how it cuts cheese. the cheese doesn't stick to the blade. and finally, you'll also get eight of the finest stainless steel steak knives you've ever used. and don't forget. you get the thirty dollar solid flavor injector free. all the knives come with full tang, impact resistant, riveted handles. and they're dish washer safe. can you imagine getting over eight hundred dollars worth of the finest stainless steel cutlery for only three easy monthly payments of only thirteen thirty-three. remember ron, you now get two sets for the price of one. and do remember. each knife comes with a lifetime guarantee. if your knife ever gets dull. or if you ever damage it. even if the damage is your fault, we'll replace it free. call the number you see on the screen and take advantage of this amazing advertising offer. please call that toll free number.

you'll really be glad you did. hello, i'm steve bryant. right here we have twenty-two fine german stainless steel knives. twenty-two of them. ron went out and bought these. in fact he got them on sale, for eight-hundred and forty-four dollars and five cents. i have the receipt right here. eight-hundred and forty-four dollars for twenty-two knives. now, if you like, you can order each one of the showtime knives individually. ron will sell them to you individually. and if you bought them all individually they would cost you about eight-hundred and forty-four dollars. but if you buy them from this special television offer and you promise to tell at least one friend. you'll get them for three payments of thirteen thirty-three. you get twenty-five pieces plus the thirty dollar solid flavor injector. all for three payments of thirteen thirty-three. think of the possibilities. you could do all your gift shopping with one toll free call. do it right now.

call that toll free number. when i used ron's knife to cut the tomato i just took one little sawing action and it just went right through and i just went, wow. we have a single family income like most people in america these days and thanks to ron's payment plan even i can budget for thirteen thirty-three. i just can not believe that you can get a twenty-five piece knife set which breaks down to a little over a dollar a knife. this knife set is wonderful. i do a lot of hunting and fishing. i carry ron's knives in my motor home. they serve the purpose for everything. the steak knives; just last night my husband and i were eating steak and we pulled out our steak knives and the only other time we've had such great steak knives to eat our steaks is when we were at an expensive steak place. i have the confidence with this boning knife to just slice right through a chicken and bone the whole thing. and it was just wonderful. his prices are amazing. call now and order your six star plus knife set and you'll receive not five, not ten, not twenty

but twenty-four razor sharp stainless steel knives for only three payments of $13.33. if you help us advertise this fabulous showtime knife package you'll also receive my latest invention free. it's the showtime solid flavor injector. if you call within the next 3 minutes we'll send you two complete sets of showtime cutlery for the price of one. that's a complete 25 piece set absolutely free. also ask the operator about the showtime wooden block knife holder that holds all your knives. this was a paid program from ronco

[ camera shutters clicking ] >> announcer: the following is a paid presentation for keith urban's player guitar package. [ keith urban's "good thing" playing ] >> ♪ 'cause i know a good thing when i see it ♪ >> announcer: four-time grammy award and global music icon keith urban has won countless awards, including people's choice awards and 11 country music awards. he has 16 number-one hits and 5 consecutive platinum or multi-platinum albums. he's a gifted singer and

songwriter and one of the greatest guitarists of our time. and now, for the first time ever, keith is sharing his lifetime of learning with you, through his new 50-piece player guitar and lesson collection. so, if you've ever dreamed of playing the guitar, stay tuned because keith urban has just made it a whole lot easier. >> keith has helped fulfill a dream. >> i'm the one making music. >> i'm the guitar guy now. i've never been the guitar guy. >> announcer: you'll get this gorgeous, handcrafted acoustic guitar that was designed by keith personally, in either rich black or brazilian burst. these signature urban acoustic guitars are all wood and made to keith's own specifications right down to the type of wood the shape of the body, and the size of the neck. >> people are gonna get the guitar, look at it, and go "this is exactly what they said it is. it's absolutely beautiful." >> announcer: every urban guitar is handcrafted and unique and resonates with a sound that players of all levels appreciate, from beginners to

professionals. keith will also introduce you to your new guitar with his breakthrough lesson series titled "30 songs in 30 days." >> to get a guitar is the easy part. then you got to figure out how to play it. >> announcer: step by step song by song, you'll learn to play the guitar in just 30 days. keith's focus is not technical theory. it's songs. >> i just wanted to take it to its simplest place, which is learning one chord. then we can build upon that, and we can learn another chord. and if you can get to three chords, you can play a lot of songs. >> announcer: you'll be playing a song with keith in the very first day and a new song every day for 30 days. you'll learn 15 keith urban favorites and 15 famous guitar songs, songs like "sweet home alabama"... >> ♪weet home abama >> announc: ..goodhing"... >> ♪ 'cause i know a good thing when i see it ♪ >> announcer: ...and "knockin' on heaven's door." >> ♪ i'm knock-knock-knockin'

on heaven's door ♪ >> announcer: these songs will take you from beginner to accomplished player. imagine getting 30 private lessons, one-on-one, with the legendarkeith urban, teaching you how to play guitar from the ground up. >> in the end, not only will you know how to play 30 of my favorite songs, but you'll have the skills to play thousands of others. >> announcer: incredibly, you'll be receiving these 30 private-lesson dvds, keith's signature urban acoustic guitar, and everything you need to get started. these urban guitarists feel and sound so good that keith plays them on tour. >> sound just rings out. it's really awesome. >> announcer: with this 50-piece player guitar lesson package you now have everything you need to become the player you've always wanted to be. >> you get a world-class guitar, and i'm gonna teach you a new song every day for 30 days. i promise you you'll learn how to play the guitar in just 30 days.

>> hi, everyone. we're live with keith urban as he's rehearsing for his big tour, but he's taking time out of his tour right now to share with us his 50-piece player guitar collection! let's take a listen. [ keith urban's "long hot summer" playing ] >> ♪ i can't sleep ♪ ain't no sleep a-coming ♪ i'm just lying here thinking 'bout you ♪ ♪ i'm in deep ♪ falling deep into the picture in my mind of everything we're gonna do ♪ >> i love this guitar. >> i love the color and the look of it. >> it has a really nice feel. it's very comfortable around the hands, the fingertips. >> it sounds awesome. >> when i first opened up the guitar and took it out of the case, i was convinced this was a $1,000, super-high-end acoustic guitar. >> ♪ it's gonna be a long, hot summer ♪ ♪ we should be together ♪ with your feet up on the dashboard now ♪ ♪ singing along with the radio

♪ it's such a beautiful sound >> the fact that keith put his name on this guitar -- it says a lot. >> it's awesome to see an artist want to provide a guitar that plays well and you don't have to spend a ton of money for it. >> if you've ever dreamed of playing the guitar, today is your day. we're going to be talking about the keith urban difference. it's a custom guitar and lesson series, a complete 50-piece package that's gonna change your life. so, let me introduce you -- the music icon who created this for you -- i'm so excited he's here -- keith urban! >> how are you, amy? >> i am fantastic. >> nice to see you again. >> well, thank you. i know you're incredibly busy. and you took time out of your busy tour to be with us today to talk about your amazing guitar package. >> mm-hmm. >> and it really is. there's nothing like a keith urban guitar, from the way that you designed it, the way that it feels, i mean, with the spruce top and then the mahogany wood on the outside. >> beautiful.

>> i mean, it's all customized to meet exactly what you want in a guitar. >> exactly, yeah. and the sound. i mean... >> ah! [ mid-tempo music plays ] whoo! whoo! that's amazing sound. >> beautiful. >> but when you think about it these are all handmade... >> mm-hmm. >> ...months and months it takes to make these. >> three months. that's right. >> three months. >> yeah. >> what's nice is, you make it easy for everyone to play, whether you're a beginner or advanced. it's just the way that the guitar feels. >> it is, and i started playing when i was 6. and i remember very clearly the first thing that was hard for me was, my fingers hurt. >> mm-hmm. >> you know, that first time you put your fingers on the strings and you're like, "oh, my goodness, this is really --" you know. so, i thought, "what can we do to try and minimize a bit of that?" just to get people started 'cause the most important thing is getting you started playing if you've never

played before. and so we came up with the idea of getting the strings a little bit closer to the fretboard so you don't have to press as hard. >> mm-hmm. [ chords playing ] ooh. >> we made the neck a little bit narrower so it's easier to get your hand around. and we came up with this special coating that we put on the strings to make them just a little more gentle on your fingertips. so, all of these things are designed to get you started. >> so, whether you're a beginning or you're a pro, you've literally thought of everything for this guitar. >> absolutely. i mean, that's the thing. if you've been playing before, you're gonna love this guitar. i play one of these guitars myself. you're absolutely gonna love it. if you've never played, you're gonna love it, too, because it's built for you. it's built for you to feel like you know how to do it. when you pick it up, this guitar should feel like a long-lost friend. >> and it will. and what's nice is, the very first day you get your guitar home -- you open the beautiful package -- 'cause you're receiving 50 pieces -- is you're going to be able to play a song

the very first day you start. and that's the keith urban difference. incredible. [ mid-tempo music plays ] >> my name is eric chaz. this is eric's guitar shop. we're here in van nuys. we've been here since 1990. on this guitar in particular the fret work is great. it's very consistent all the way up the fretboard. i like the fact that it has a cutaway so it's easy to play it once you get past the octave. it's got the flame maple top traditional x-bracing, mahogany back and sides. it doesn't favor the bass or the treble. it's just got a nice, even balanced, well-rounded sound that you'd expect in a more expensive guitar. >> beautiful. [ chord plays ] [ laughs ] it sound gorgeous. >> it feels really nice. it plays really well. >> the action on the neck is really low, so it's really easy to play if you're a beginner just starting out. >> it makes you feel like you're supposed to be holding this, it belongs in your hand. >> i think that this is a

great-looking guitar. the tone is fantastic. >> it's rich. it has a wonderful timbre. it's just -- it's great. >> just look at this beautiful complete package from grammy award winner and music megastar keith urban. all you have to do is choose your beautiful color, whether you want the rich, beautiful black or you love the brazilian burst. just the guitar is over $600 value. but of course leave it to keith. he didn't stop there. to me, the most important thing that you're getting home, with this over 50-piece collection, is you're getting 30 dvds. you'll learn 30 songs in 30 days. you get the entire collection home today for your first payment of under $50. you're learning to play 30 songs in just 30 days. and to me, that's priceless. >> music is my life. it allows me to express myself and i want to be able to share that with you. my new music program teaches you

how to play the guitar in a way that's unlike anything you've ever tried before 'cause it's based on the way that i learned. so, if you've ever thought about playing a guitar, i'll help you learn. step by step, song by song we'll do it together. >> announcer: keith's custom-designed player guitars are an incredible value. you couldn't touch a similar-quality guitar in retail for under $600. but with keith's player guitar you won't pay $600, not $500 not even $400, because when you call today, you'll get this all-wood, professional-sounding guitar for the amazing price of only $299.95. and you get to choose from two stunning color choices -- luxurious rich black or beautiful brazilian burst. but keith didn't stop there. his life mission is to share the magic of playing the guitar. that's why he created his "30 songs in 30 days" dvd lesson system. it's a complete library of guitar lessons taught by keith urban. you'll work one-on-one with

keith using his breakthrough song-based teaching technique that makes learning the guitar faster and more fun than ever before. keith will take you step by step, song by song, through 30 private lessons. you'll learn your first song on day one and a new song every day for 30 days. >> i felt like keith urban was like, right there. he was my teacher, just mine. he was right in my living room. >> announcer: and when you're done, you'll have the skills to play not just 30, but thousands of songs. keith personally selected the songs you'll learn. he chose 15 keith urban favorites and 15 famous guitar songs. all are songs that you and your friends will know and can sing along with, keith hits like "good thing" and "long hot summer" and fun-to-play favorites like "sweet home alabama," "honky tonk women," "knockin' on heaven's door," and "old time rock & roll." by itself, this groundbreaking lesson series is valued at over $550, but if you order in the next 20 minutes, you'll get both, this entire dvd teaching system and this beautiful urban guitar for the amazing low price

of just $299.95. but there's still more. because keith wanted you to have everything you need to play your new guitar on day one, he's also included nearly $100 worth of bonus items. you get eight guitar picks designed by keith, his signature guitar strap, an extra set of comfort-coated strings, a polishing cloth and allen key, plus a jumbo-sized chord chart poster. and to make sure you keep your new guitar safe and sound when you head to a friend's house or out on tour, he's also including his gorgeous keith urban padded guitar case. altogether, keith's 50-piece player guitar and lesson package has a retail value of over $1,300. but when you call now, you get the entire package, the all-wood guitar, the 30-lesson program, and all these bonus items for just six easy payments of $49.99. that means you can get your guitar home for under $50. we know you'll never want to stop playing. but we're still giving you an unconditional 30-day guarantee. it's risk-free. and if that wasn't enough, order

today, and keith will include a special gift for free. so, call now and get this beautiful, custom-designed guitar and breakthrough lesson series from keith urban. learn to play right away 30 songs in 30 days. call now. >> i promise you're gonna be able to play this guitar on the very first day you pick it up. and with 30 lessons, you will become the star of the show. now is your time. ♪ driving home tonight ♪ catching all red lights

♪ that's all right 'cause i don't want to be alone ♪ ♪ there's nobody waitin' there ♪ cold and empty bed ♪ words i wished i'd said come on the radio ♪ >> keith gives you two chords to start out, and then every lesson, he builds upon it. >> at the end of the first day i was able to play "live to love another day." i was blown away. >> he guides you from the beginning to the end. and it's just like having him right there in the room with you. >> ♪ but in my mind we're somewhere in my car ♪ ♪ and it's raining hard on the streetlight glow ♪ ♪ you got your lips on mine ♪ it's gasoline on fire ♪ i never will forget ♪ you grabbed my shirt and pulled it over my head ♪ >> i've never played guitar, but within three days, i was playing three songs. it was so cool. >> 30 songs in 30 days is gonna make anybody a better guitar player. >> i love with these dvds that you can go back and you can play it until you've mastered it. >> this could take you from a

beginner to a real -- a real player. [ mid-tempo music plays ] >> whoo! >> [ laughs ] >> it's not only this amazing guitar that you're going to be receiving, but you're also going to be receiving 30 incredible dvds... >> that's right. >> ...where we're able to learn 30 songs in 30 days, private lessons with keith. but you make it so easy. >> it's easy. that's the whole point. what we do is, we take the first song, and there's a couple of chords in the first song. and once you feel good about those, then we move into the next song, and you learn one more chord. so now you know three chords and then the next song has another chord, so now you know four chords. and you keep building it across all these different songs, but the great thing about that is, not only will have that, by the end of 30 days, you'll know enough chords to play hundreds of songs. >> and i love that we have 15 keith urban songs on this and 15

classic guitar songs on this as well. >> it's a good mix because everybody has different musical styles, and the thing is, you want to learn songs that other people can sing along with. that's what i wanted to do you know? i wanted to be able to go to a party, pick up a guitar, and play a song and have everybody sing along. that's what i wanted to be able to do. and the other thing is everybody goes at their own pace. some people take a little bit longer. i'm a slow learner, so i need to go to things again and again. i'll even say, "yeah, i got it," and i'm like, "i don't go it." >> [ laughs ] >> "i don't know, you know? just give me a second." this allows you to go at your own pace. you can rewind again and again and again, until you know it really well, and then you move on to the next one. take as long as you like. you may do it in 30 days. you may take longer. you may do it sooner. you just go at your own pace and have fun. >> what could be better than this -- keith urban giving you a private lesson in 30 days, 30 songs, so you can rock out and be the player you want to be at your next big party? but it's really amazing, the way that you put together this

50-piece package that makes it easy and, of cours affordabl >> this is really simple. he shows you the chord, shows you how to play it. i can see where to put my fingers. lesson by lesson, you just keep adding on to it. >> we're just gonna learn the basics here today and get you started on playing new songs that you know so well. >> ♪ because summers come and summers go ♪ ♪ i'll keep walking down this road ♪ >> ♪ i see a bad moon rising >> ♪ she never even knew she had a choice ♪ >> ♪ just take those old records off the shelf ♪ ♪ i'll sit and listen to 'em by myself ♪ >> have you ever dreamed of playing the guitar, picking up a guitar and playing song after song? it's priceless. that's what keith urban is giving you today. whether you want to rock out at midnight or play at 4:00 in the morning, keith urban is there, step by step, song by song

so you learn at your pace. isn't that so cool -- keith urban is your personal guitar teacher? >> you know, doing these lessons with keith -- it's awesome. >> i felt like keith urban was like, right there. he was my teacher, just mine. he was right in my living room. >> he's a rock star onstage, but when he's in the rehearsal room, he's just talking to you like a teacher. >> stuff gets in the way. my finger's over here. whoops, my pinkie's wandered off into the back of the neck. what's going on? this is all incredibly normal. >> he's reassuring, he's encouraging, and he lets you know, "go at your own pace." >> he seems just to, you know, be so happy there sitting with his guitar, showing people how to do what he does. >> this program is fun, and it really works. that's why i created this guitar and this unique teaching system. give me 30 days, and i'll make you the player. >> announcer: keith's custom-designed player guitars are an incredible value. you couldn't touch a similar-quality guitar in retail

for under $600. but when you call today, you'll get this beautiful professional-sounding guitar for the amazing price of only $299.95. but keith didn't stop there. that's why he created his "30 songs in 30 days" lesson system. keith personally selected the songs you'll learn. he chose 15 keith urban favorites and 15 famous guitar songs, songs that you and your friends will know and can sing along with. you'll learn keith hits like "good thing" and "long hot summer" and fun-to-play favorites "sweet home alabama," "honky tonk women," "knockin' on heaven's door," and "old time rock & roll." by itself, this groundbreaking lesson series is valued at over $550, but if you order in the next 12 minutes, you'll get both, this entire 30-dvd teaching system and this beautiful urban guitar for the amazingly low price of just $299.95. but there's still more. because keith wanted you to have everything you need to play your new guitar on day one, he's also included nearly $100 worth of bonus items. you get eight guitar picks

designed by keith, his signature guitar strap, an extra set of comfort-coated strings, a polishing cloth and allen key, a jumbo-sized chord chart poster, and this gorgeous keith urban padded guitar case. altogether, keith's 50-piece player guitar and lesson collection has a retail value of over $1,300. but when you call now, you'll get the entire package home for your first payment of under $50. and we give you an unconditional 30-day guarantee. don't delay. and one last thing -- order today, and keith will include a free surprise gift. so, call now.

>> oh, my gosh, look! it comes in a case! >> it's a good-looking guitar. [ mid-tempo music plays ] >> [ laughs ] >> whoo! you know what? you always look like you're having so much when you're playing the guitar. >> i love playing guitar. and it should be fun. >> you know, so many of us have always wanted to learn to play but we always thought it was too difficult. >> it's true. i'll say, i meet people backstage a lot at our meet-and-greets when i tour, and the most common thing i hear people say is, "oh, i wish i'd learned an instrument when i was younger. you know, i so regret not learning instrument." but the thing is, you don't have to be 6. you can start anytime in your life. you learn one chord, you learn a

second chord, and you just do it slowly, and before you know it you're playing a bunch of songs. >> see? it's easy. it's fun. and keith's done all the work for you! think about that. he put together this 50-piece collection that you can't find anywhere else. and thank you so much, keith for taking time off your very, very busy tour right now. we loved having you. and thank you for giving us the gift of music. >> it's very exciting to know that i don't stop here. i'll go on for years and years until i have my own band. >> keith wants to give back to the world what the guitar gave him, so this is his gift right here. he really cared about it. >> it's unbelievable that i'm doing this. >> keith has helped fulfill a dream. >> i love that i can play guitar now. >> i'm the one making music. >> i'm the guitar guy now. i've never been the guitar guy. >> these guitars are so stunning. remember, they're all handcrafted. it takes over three months just to create one guitar. but leave it to keith urban, multi-grammy award winner, to continue with us here with a 30-dvd collection, where he's

teaching you step by step, song by song. that's the keith urban difference, and now it's your chance to be the player. >> ♪ it's gonna be a long, hot summer ♪ ♪ we should be together ♪ with your feet up on the dashboard now ♪ ♪ singing along with the radio ♪ it's such a beautiful sound ♪ oh, oh ♪ whoa, oh ♪ oh, oh ♪ oh, oh, baby ♪ whoo ♪ waiting on the sun to go down ♪ ♪ ooh, ooh, ooh ♪ waiting on the sun to go down ♪ uh-huh. [ cheers and applause ] >> announcer: now is your time. if you've always dreamed of

playing the guitar, this is your chance to become the player, thanks to music icon keith urban and his amazing 50-piece guitar lesson package. get started with these beautiful keith urban custom-design, all-wood acoustic guitars. each handcrafted instrument takes over three months to build and are truly works of art. they have spruce tops, mahogany arched backs, an interior tone bar and scalloped x-bracing, all to produce a warm, rich sound, and precision die-cast 18:1 tuning heads, gorgeous hand inlays, and even comfort-coated strings designed for easy playing. these custom guitar features and more are what make the keith urban difference. >> it's very important for me, if my name's gonna be on it, that it is what i say it is. >> announcer: and you get to choose from two stunning color choices -- luxurious rich black or beautiful brazilian burst. keith designed his guitars to put out a clear, bright tone players of all levels appreciate. keith's guitars feature his classic cutaway style that lets you hit those high notes.

and it's designed with low-action frets that are easier to press. >> sound just rings out. it's really awesome. >> announcer: keith's custom-designed player guitars are an incredible value. you couldn't touch a similar-quality guitar in retail for under $600. but with keith's player guitar you won't pay $600, not $500 not even $400, because when you call today, you'll get this beautiful, professional-sounding guitar for the amazing price of only $299.95. but keith didn't stop there. his life mission is to share the magic of playing the guitar. that's why he created his "30 songs in 30 days" dvd lesson system. it's a complete library of guitar lessons taught by keith urban. you'll work one-on-one with keith, using his breakthrough, song-based teaching technique that makes learning the guitar faster and more fun than ever before. keith will take you step by step, song by song, through 30 private lessons. you'll learn your first song on day one and a new song every day for 30 days. >> i felt like keith urban was

like, right there. he was my teacher, just mine. he was right in my living room. >> announcer: and when you're done, you'll have the skills to play not just 30, but thousands of songs. keith personally selected the songs you'll learn. he chose 15 keith urban favorites and 15 famous guitar songs, songs that you and your friends will know and can sing along with, keith hits like "cop car" and "kiss a girl," and fun-to-play favorites like "ain't no sunshine," "stand by me," "hallelujah," "wanted dead or alive," and "old time rock & roll." by itself, this groundbreaking lesson series is valued at over $550, but if you order now you'll get both, the entire dvd teaching system and the beautiful urban guitar for the amazingly low price of just $299.95. but there's still more. because keith wanted you to have everything you need to play your new guitar on day one, he also included nearly $100 worth of bonus items. you get eight guitar picks designed by keith, his signature guitar strap, an extra set of

comfort-coated strings, a polishing cloth and allen key, plus a jumbo-sized chord chart poster. and to make sure you keep your new guitar safe and sound when you head to a friend's house or out on tour, he's also including his gorgeous keith urban padded guitar case. altogether, keith's 50-piece player guitar and lesson package has a retail value of over $1,300. but when you call now, you get the entire package, the all-wood guitar, the 30 lessons, and the 19 bonus items for just six easy payments of $49.99. that means you can get this guitar home for under $50. we know you'll never want to stop playing. but we're still giving you an unconditional 30-day guarantee. it's risk-free. and if that isn't enough, order today, and keith will include a special gift for free. so, call now and get this beautiful, custom-designed guitar and breakthrough lesson system from keith urban. learn to play right away 30 songs in 30 days. call now. >> i promise you're gonna be able to play this guitar on the

very first day you pick it up. and with 30 lessons, you will become the star of the show. now is your time. >> announcer: the preceding was a paid presentation for keith urban's player guitar package, powered by hsn.

>> welcome to gospel truth with andrew wommack. a teaching ministry that focuses on god's unconditional love and grace. celebrating 20 years of discipling others through charis bible college worldwide, >> and now, here's andrew. welcome to our thursday's broadcast of the gospel truth . today i'm continuing a series teaching through