>> announcer: the following is a paid presentation for the worx air, brought to you by worx. prepare to be blown away. [ whirring ] you're not looking at an ordinary blower. there's no cord. there's no gas. it goes where no other tool could ever go, does things no other tool could ever do. it finds every kind of dirt in every kind of space... and makes your whole home cleaner in just minutes so you get to spend more time enjoying it. the incredible worx air -- so versatile, you'll wonder how you ever lived without it. meet the powerful, lightweight

cordless worx air. it makes all kinds of cleanup faster, easier, and more efficient than ever before. with 20 volts of lithium power you can go wherever the mess is. the patented worx air system includes eight exclusive attachments for blowing... tidying... maneuvering... dusting... cleaning... inflating... brushing... and drying. with no cord to slow you down, the worx air does it all in no time flat. [ whirring ] >> hi. i'm paul. now, we all know how important it is to keep our homes clean for our families. that's why we spend so much time and money trying to get the dirt out of our houses. but what if i showed you a fast and affordable way to keep most of that dirt from getting inside in the first place? here it is -- the worx air. now, don't think of this as just some an ordinary blower. think of it as a way to keep all the main entrances of your home dirt-free. and i'm gonna show you just how simple it is to use.

normally to do this, you'd have to use a broom or something with a cord or gas tank, but those are too much of a hassle, so you put off doing it. and all that dirt gets tracked right into the house. in fact, 85% of the dirt in your house is tracked in from the outside. but with the worx air, what i just did out here in a few seconds not only made the outside of my house look great it'll make the inside of the house cleaner, too, and save tons of time vacuuming. in other words, with the worx air, in just minutes, you can create a clean zone all around your home so dirt and pollen never even make it through the door. and that's number one of the top three amazing things the worx air can do -- create a clean zone. we're gonna show you all three top things during this program. but first we're gonna visit a guy who already owns the worx air. he's a big fan and uses it all the time. but let's see what happens when we introduce him to the new attachments. so, come on. let's go make a house call. here we go.

hey. >> hi. >> how are you? i'm paul. >> paul, jeff. >> nice to meet you. i hear you enjoy using the worx air. >> i have enjoyed it. yeah. >> show me your technique here. >> well, i generally start, you know, back here to blow it away from the house. and i just kind of move that way. >> you found it had enough power? >> oh, yeah. this is so cool. i can go all the way around the sidewalk and around the pool all the patio surfaces, the driveway. no cord, no nothing. can't use a broom. can't use a rake. but this works great. i like to use it when i get back from the desert. i just found we can blow it out. that saves time, so i don't have to get the hose out and use water. oh, look at that. >> this is one of our new attachments. think that might work for you. want to give it a shot? >> let's try it. >> what do you think? >> i like it. whoo! >> how do you think this might work? >> this is nice. >> this also works great for cobwebs. >> all right. >> no, we're not done yet. >> ho-ho! >> ho-ho! look at that!

>> oh, gosh. i mean, look at all that. we're ready for a barbecue out here now. >> you know, and you got a clean zone. i like it a lot. >> you know, before, it was clean, but now it's, like, really clean. >> [ laughs ] >> i mean, it really is a difference. yeah. that's nice. >> all right. >> announcer: sweeping is a hassle. corded and gas blowers are a pain. wet/dry vacs take forever and are frustrating to use. no wonder there are so many chores we put off. now there's a tool that makes all those jobs faster, easier, and more efficient than ever before -- the worx air. with eight attachments, it's the most versatile sweeper/blower available anywhere. and now for a limited time, you can get the complete worx air system at an incredibly low introductory price. call or go online right now to find out how. >> i was skeptical because it is so lightweight, and i'm thinking, "oh, well, it's cute but what is it gonna do?" it's incredibly effective. >> i feel like it's a household tool. he feels like it's one of his tools, so that's -- >> no, it's one of my tools.

>> [ laughs ] so that's what's good about it is it's good for both of us. >> we use it everywhere. i blow off the roof with it. i blow out the gutters with it. >> if i can keep the debris off the deck or the front porch, it keeps it from getting tracked into the house. [ whirring ] >> when it comes to creating a clean zone, there's no place more time-consuming than the garage. why? because old-fashioned cleanup tools can't maneuver around all that stuff. you have to take the time to move it out of the way so you can clean. a broom is just too much trouble, and you'll never get all of the dirt. with a wet/dry vac, the cord gets in the way. it tips over. there's only so much it can reach. then you have to put everything back. all that takes a lot of time. but look how fast and easy it is to do the same job with theworx air. you don't have to move a thing. you n even clean around bikes, under the car, and in hard-to-reach places. so, now this garage is a clean zone. it took just a few minutes and without any wasted time or

energy. and that's the second of the top three amazing things the worx air can do -- move the dirt, not your stuff. just think how much time and hassle it'll save you. >> we have a gas blower. >> yeah. >> which i don't even touch just because it's big and cumbersome. >> this is much quieter. >> by the time you go grab an extension cord, get it all laid out and everything else, the worx blower's done the job for you. >> right now, we actually have this stored on a hook on our back porch. there's a broom that's been shoved to the corner, and then there's this. >> i'd rather do anything, really, than sweep, so this is a lot better. it's really fast. >> it's just proved to be a really handy tool. >> this 20-volt battery has enough power that you can do the entire yard with it or blow off a whole bunch of patios or a whole bunch of decks. >> i can go the whole day and do whatever i need to do, and i'm done. >> this and some safety glasses is pretty much all i need. >> it made yard work and house work fun. what does that? [ laughs ] >> less debris is tracked in just because our steps and our back-porch area's clean, so i

wish we could use it in the whole inside of the house. [ both laugh ] >> it's never been faster or easier to keep outside dirt from getting inside. and when you're making your clean zone, don't forget the doormats. they're your first line of defense. but once they get filled up with dirt, there goes your clean zone. but with the worx air, you can clean them thoroughly, even underneath, without moving them. [ whirring ] [ whirring stops ] just like that. so, you've seen two of our top three amazing things the worx air can do to keep your home cleaner. and we'll show you the third in just a few minutes. so, stick around. i'm gonna take this baby on the road while you get a chance to see how easy and affordable it is to own the worx air. this really will be the tool you'll use every day. >> announcer: it's the end of blisters and back aches from pushing a broom.

the hassles of corded blowers and wet/dry vacs are over, too. and for all but the biggest yard cleanups, there's no need to fire up that loud, messy gas blower. the worx air starts instantly and puts out a 120-mile-per-hour concentrated stream of air that moves even the toughest dirt and debris. it's lightweight, durable, and powered by a high-capacity lithium-ion battery. and when it comes to power and run time, the worx air delivers. ordinary batteries start to lose power right away, but lithium batteries run at full power all the way to the end of the charge. and the new worx air high-capacity battery has a capacity rating almost twice that of previous worx machines. and it stays charged for up to one year when not in use, so it will always be ready to go when you are at the touch of a button. the worx air is not just a single tool but a patented cleaning system that includes eight innovative attachments so there's virtually no job you can't do more quickly and easily than ever before. the long-tube attachment is perfect for general cleaning of

outdoor surfaces so you can create a clean zone around your home and keep dirt outside where it belongs. the dust-brush attachment releases stubborn cobwebs and debris. a compact tube, extension hose dust nozzle, and detail brush can be used in countless combinations to clean even the hardest-to-reach spaces. but the worx air is not just for cleaning. the wide nozzle makes drying your car or motorcycle a breeze. there's even an inflator attachment to blow up toys and other inflatables. the worx air is the tool you'll want to use so often, you'll wonder how you lived without it. the worx sweeper/blower s already a terrific value at just $119. but now, for less than what you'd pay for a single tool, you can get the all-new worx air system with eight amazing attachments as part of this exclusive tv offer -- the long tube, the dust brush, the compact tube, extension hose dust nozzle, and detail brush, the wide nozzle, and the inflator nozzle. if you bought these attachments separately, you'd pay $50. but they're yours absolutely free if you order today.

and as if that's not already an incredible value, for a limited time, we're going to knock $20 off the original price. you get the entire worx air system for only three easy payments of $33.33. >> 100 bucks seems like an excellent price. >> for $100, this is definitely a product that everyone should have. and i mean everyone. >> for what it does and for how much we use it, it pays for itself pretty quick. >> announcer: one more thing -- if you call within the next 18 minutes, you'll not only get our extended three-year manufacturer's warranty, but you'll also receive our handy deflator attachment as our free gift. that's right. this time-saving accessory is a $10 value, but it's free for anyone who calls during this show. so don't wait. pick up the phone and call now to get $180 cleang system for just three payments of $33.33. we guarantee you'll love your worx air system or we'll refund your money, no questions asked. so, call or go online right now. >> by now, you might be wondering, how can this lightweight, compact tool deliver all the power you're

going to need? i'll show you. with just one charge of the 20-volt max lithium battery, i can blow up this entire kids bounce house and have power left over to do it five more times! now, that's what i call power. now let's make another house call. >> hi. cathy. nice to meet you, paul. >> very nice to meet you. >> how you doing, paul? i'm james. >> james. nice to meet you. i understand you guys use the worx air? >> mm-hmm. >> yes. >> well, what is your favorite place to use it? >> mine is the garage. before, i'd have my broom and i'd pull stuff out and sweep and i'd put it all back. so, this just makes it easier for me. >> the best thing about it is, it's got enough power to blow out. i like that. >> right. >> i'm not, you know, having to really take the two hands and work at it. i can just...pshoo. >> it's a great product. plenty of juice. run time -- great. one good charge is enough for me. craftsmanship-wise, they did a great job with it. you can tell it was well-designed. >> let me show you something. we got some new attachments. [ whirring ] >> oh, look at that. yeah, that's got some power.

the thing about it is, with a push broom, i got to use both hands. but this right here, i can actually maneuver. >> right. with one hand. >> great job. [ whirring ] >> how's that working for you? >> oh, yeah. i like it. i like it a lot. that's where i like to use it -- in the vents. gets all those nooks and crannies. >> yeah, it does. turn it on. [ whirring ] >> that's got it. look at that. >> yeah. so, this was done in seconds. >> let me show you one more thing we have here -- a deflator. >> okay. turn it on. [ whirring ] wow, that's cool. that's really neat. i like that. >> i love the additional attachments. it obviously gives me more options. >> it gives you so many other options inside the house, for your car, getting rid of the dust and the spider webs in the corners. >> so, you think you might want to keep that? >> yeah. >> yes. >> yeah? [ laughter ]

[ whirring ] >> announcer: have you noticed how the worx air can go places no cleaning tool has gone before -- all those nooks and crannies that never get clean because your broom, your vacuum, and your heavy-duty blower could never fit into those tight spaces? well, that's the third of the top three amazing things the worx air can do -- clean in between. >> worx thought of everything when they thought of these attachments. >> instead of having multiple clean-up tools -- the broom, the dustpan, the vacuum, whatever -- one device takes care of everything. >> it really is a multi tool. >> when you use the air pressure plus this brush, it really does a good number of breaking those spider webs and stuff loose. >> he came home from work and saw me cleaning the gutters. it was an experience for him. it was like... ♪ ahh-ahh-ahh-ahh-ahh ♪ >> this is the air inflator. >> this is the detail tool, if you want to use the worx air to clean your car. >> i use this for blowing the dust out of the engines. >> i actually cleaned all the blinds this morning with it.

so i thought, "that's a pretty cool attachment." >> when you have a cleaning tool as fast and as maneuverable as the worx air, you'll love a challenge. and we found one. it's a multi-story home with four outdoor flights of stairs decks on three levels, and lots of entry points where dirt can get tracked inside. you'd never lug a heavy blower to a third-floor deck, but at less than five pounds, the worx air makes it a breeze. and look how easy it is to navigate down all these flights of stairs without a cord to slow you down. the worx air is so quiet, you can clean outside the bedroom without disturbing anyone. two front decks done in a fraction of the time it would take with a broom. and on the ground-floor patio, you don't have to move anything out of the way. the worx air cleans around and under obstacles. now the front porch is a cleanzone, and so is the walkway, driveway, even under the car, and down to the sidewalk. and you still have power to spare. [ whirring ] seven cleanzones created in under eight minutes. >> all right, so this is our

tool. it's called the worx air. it's got a lithium battery, so no cords, no gas. give it a try. see what you think. [ whirring ] >> wow. this is cool. i like this one. it's really good. it's an excellent product. >> very lightweight. really easy on your wrist. >> oh, yeah. i like that. [ whirring ] >> so far, what do you think? >> i think i like it. >> here's another way you could use that. >> oh, okay. yeah, that's even lighter. yeah, i like that. the brush helps kind of scrape away a little bit of the top dust. there's gonna be a little dust coming here. and it doesn't seem to have lost any power. i have a motorcycle that's got air vents. in around the instrument cluster, trying to get down in it, get all that dust out of there. yeah, i love the portability of this thing. it's light enough to almost put in your pocket. >> okay, so when you come out here to sweep, how is that for you? >> there's a lot of stuff in the way. especially 'cause we can't move the tables. >> give this a try. >> there we go. [ whirring ] [ chuckles ] now, this is like a tornado.

oh, yeah. yeah, i like the brush. fun to clean with. i don't have to get all dirty. [ chuckles ] >> we're gonna test this blower. i have a lot of stuff in between those rocks over there. it's lighter than the one that i have. i like that already. so it's lighter, more versatile, and it's probably as powerful as the one that i have now, and there's no cord. i've lived her 11 years. i've never cleaned my mailbox. so now i did it. >> cool. [ whirring ] >> it's nice and light, and you don't have to work around with a cord. [ whirring ] okay. ah. so a little scrubber on it. [ whirring ] >> what about, like, the top of your mailbox or ledges on your door, any of that stuff? >> you noticed. [ chuckles ] [ whirring ] >> there's a few more attachments. but before you do that, what would you use normally for this? >> a broom. it would take a lot longer and wouldn't get it as thoroughly. you don't even have to bend over and get underneath the chairs. and that would be great for getting around the windows or

something. >> well, i don't know. might it be? >> i don't know. >> how could we find out? >> is there anything around, like, these, like, seals or anything like that, that needs to be cleaned? >> let cole give it a try. >> yeah, there you go. it's your car. >> feel like i've just been duped here. >> yeah, look at all that. >> 'cause i'm cleaning her car. >> i love it. >> that's pretty good. >> you think could lift this mulch off the gravel without blowing your gravel out? >> that's pretty nice. >> is this something that you would find useful? >> yeah, absolutely. it makes such a big difference. >> yeah, i agree. >> you would do it more often. >> yeah. >> 'cause it's... >> easier and faster. >> so we get one, right? >> [ laughs ] >> we get one for the demo? >> if i did -- >> we got a whole backyard you can take care of, too. [ laughs ] >> you've already seen how the worx air can do more cleanup jobs than your broom, wet/dry vac, and gas or electric blower combined. but this is going to blow you away. this optional gutter cleaner kit let's you use the worx air to keep your gutters clean, too without climbing a ladder. so now it's easy to keep your gutters unclogged so they won't overflow and damage your foundation. when you order your worx air, be

sure to ask how you can add the gutter cleaner kit at a special price. >> announcer: the worx sweeper/blower was already a terrific value at just $119. but now, for less than what you'd pay for a single tool, you can get the all-new worx air system with eight amazing attachments as part of this exclusive tv offer -- the long tube, the dust brush, the compact tube, extension hose dust nozzle, and detail brush, the wide nozzle, and the inflator nozzle. if you bought these attachments separately, you'd pay $50. but they're yours absolutely free if you order today. and as if that's not already an incredible value, for a limited time, we're going to knock $20 off the original price. you get the entire worx air system for only three easy payments of $33.33. >> 100 bucks seems like an excellent price. >> for $100, this is definitely a product that everyone should have. and i mean everyone. >> for what it does and for how much we use it, it pays for itself pretty quick. >> announcer: one more thing -- if you call within the next 10 minutes, you'll not only get

our extended three-year manufacturer's warranty, but you'll also receive our handy deflator attachment as our free gift. that's right. this time-saving accessory is a $10 value, but it's free for anyone who calls during this show. so don't wait. pick up the phone and call now to get a $180 cleaning system for just three payments of $33.33. we guarantee you'll love your worx air system or we'll refund your money, no questions asked. so, call or go online right now. >> i'm a big worx fan, actually. [ laughs ] >> this is a hot commodity right now in our household. >> no one should be this happy about a yard tool, but i am. >> we both love the tool. >> we sometimes have to fight over who's gonna use it up first. >> he kept saying, "i'm so impressed by how much power. i can't believe how much power this has. >> it gives you a very, you know, strong flow of air. i mean, it's really substantial. >> it's much more than just a blower. >> you can get around the door and you can get around the windows. >> it inflates mattresses, it cleans your car, cleans your furniture outside.

>> if i could have a worx blower at every entry in our house, theoretically, we should have a spotless home. >> if you need air to clean something, this worx air absolutely does it. >> announcer: the worx air's unique system of attachments lets you focus the airflow on the task at hand. the long tube gives you range for ground-level cleaning, while the smaller attachments let you work with precision exactly where you want. and with the wide nozzle, you can direct a broad, flat curtain of air to dry any large surface. one powerful tool, all the control you need. no wonder the worx air is so amazing when it comes to making a cleanzone, moving the dirt not your you stuff, and cleaning in between. >> but get this. the worx air's not just for cleaning. it's also a powerful inflator. the worx air delivers 80 cubic feet of air per minute. just put on the attachment insert it into the valve, and walk away. the air does all the work for you. and you know what a pain it is to get an air bed deflated and completely flat. well, not anymore. the worx air also has a deflator attachment, and it's yours

absolutely free as part of our special tv offer. [ whirring ] >> it's light, and i don't have to strain myself. it's a beautiful machine. >> all right, robert, you want to give it a shot? [ whirring ] look at you, little man. >> i like it because it's, like, lightweight and i can help him with the yard work and stuff. [ whirring ] >> i love it. we'll never trade it. no one ever can have it. >> we have some amazing new attachments that go on this. >> oh, really? >> yes, and then you can -- [ dog barks ] that's right. and look at this. >> oh, my gosh. >> yeah, we can use that. [ whirring ] there you go. >> totally awesome. i love it. >> why don't you take me around front to your car, and let's see what other fun things we can do with this? >> okay. >> talk about cracking a whip. [ dog barks ] >> all those cheerios and froot loops, right? attaboy. >> somebody was using their head. >> somebody was using their head when they designed it. that's for sure. >> sweet. >> look what i've got here. >> ooh, another attachment. >> yeah, a new attachment. [ whirring ]

>> oh, wow. >> how about that? >> that is awesome. >> there you go. just like that. >> look at that. >> that's a keeper. >> that's a keeper, all right. >> wow. that is awesome. >> [ chuckles ] so what do you think so far? >> it's fantastic. >> beautiful. >> yeah? you like all the new attachments? >> right. >> yes. and i'm just mind-boggled by all the different things you could do. >> you know, the possibilities are endless. worx is gonna work. [ whirring ] >> well, you've seen the worx air blow away every kind of dirt in every kind of space, and you've seen how much work it can do. but there's still another way you can use this versatile tool. if you're a fanatic about your car, you'll love using the wide nozzle. it turns the worx air into a power dryer in the palm of your hand and let's you dry off your vehicle touch-free and without a scratch. and you don't have to mess with a bunch of wet towels. and you could use the compact tube to dry out those nooks and crannies where a towel can't reach, and it keeps drips from marring your beautiful finish.

>> show me what you've got. >> so this is our tool. it's called the worx air. all right? and let's see what happens. >> we'll see. i'm on my way. [ whirring ] i like the weight. the one i got is too dadgum heavy for an old man like me. i need something light like this, you know? [ whirring ] i did have an electric blower and the cord gets in my way and it just gets on my nerves. now, what's that do? let's go see. [ whirring ] that i could use. what's the next thing we got? >> see how that feels. [ whirring ] >> all right, then. i was having a lot of trouble. i didn't know how i was gonna get that stuff out of the seat. i need some power, because when i come out here, i need something to go work and get me back into my chair there. that's my favorite position. >> the weight is perfect. it sits in the hand just perfectly, and it feels rugged. like, nice -- just like it's well built. i use a gas one. i have to admit, it's a pain. [ whirring ] yeah, this is nice.

[ whirring ] >> you know, it's small, it's not too loud, it's maneuverable. i like that. it's a lot easier if you don't have to drag the cord around. i would actually probably replace that. >> this is awesome. i like it. i really do. it's so light, number one. number two, i don't have to lug extension cords. and the power is surprising. this is awesome. that is slick. oh, wow. yeah. you just snap things off and snap things on and just go. unbelievable. [ whirring ] yeah, i'm definitely in the market for something like this 'cause you've got a potential customer right here, right now. i mean, i would take this off your hands. [ laughs ] >> now you've seen it all. with eight attachments, the amazing worx air is the right tool for more jobs than you ever imagined. it cleans under and around obstacles, gets into tight spaces you could never go before, and keeps outside dirt from getting tracked into your house. so now you can keep your home

cleaner for you and your family. and you can do it in just minutes. the time to start is right now. order your worx air today. >> announcer: meet the powerful, lightweight, cordless worx air. it makes all kinds of cleanup faster, easier, and more efficient than ever before. with 20 volts of lithium power you can go wherever the mess is. the patented worx air system includes eight exclusive attachments for blowing, tidying, maneuvering, dusting, cleaning, inflating, brushing, and drying. with no cord to slow you down, the worx air does it all in no time flat. it's the end of blisters and backaches from pushing a broom. the hassles of corded blowers and wet/dry vacs are over, too. and for all but the biggest yard cleanups, there's no need to fire up that loud, messy gas blower. the worx air starts instantly and puts out a 120-mile-per-hour concentrated stream of air that moves even the toughest dirt and debris. it's lightweight, durable, and

powered by a high-capacity lithium-ion battery. and when it comes to power and runtime, the worx air delivers. ordinary batteries start to lose power right away, but lithium batteries run at full power all the way to the end of the charge, and the new worx air high-capacity battery has a capacity rating almost twice that of previous worx machines. and it stays charged for up to one year when not in use, so it will always be ready to go when you are -- at the touch of a button. the worx air is not just a single tool, but a patented cleaning system that includes eight innovative attachments so there's virtually no job you can't do more quickly and easily than ever before. the long-tube attachment is perfect for general cleaning of outdoor surfaces, so you can create a cleanzone around your home and keep dirt outside where it belongs. the dust-brush attachment releases stubborn cobwebs and debris. a compact tube, extension hose dust nozzle, and detail brush can be used in countless combinations to clean even the

hardest-to-reach spaces. but the worx air is not just for cleaning. the wide nozzle makes drying your car or motorcycle a breeze. there's even an inflator attachment to blow up toys and other inflatables. the worx air is the tool you'll want to use so often, you'll wonder how you lived without it. the worx sweeper/blower was already a terrific value at just $119. but now, for less than what you'd pay for a single tool, you can get the all-new worx air system with eight amazing attachments as part of this exclusive tv offer -- the long tube, the dust brush, the compact tube, extension hose dust nozzle, and detail brush, the wide nozzle, and the inflator nozzle. if you bought these attachments separately, you'd pay $50. but they're yours absolutely free if you order today. and as if that's not already an incredible value, for a limited time, we're going to knock $20 off the original price. you get the entire worx air system for only three easy payments of $33.33. >> 100 bucks seems like an excellent price. >> for $100, this is definitely a product that everyone should

have. and i mean everyone. >> for what it does and for how much we use it, it pays for itself pretty quick. >> announcer: one more thing -- if you call within the next three minutes, you'll not only get our extended three-year manufacturer's warranty, but you'll also receive our handy deflator attachment as our free gift. that's right. this time-saving accessory is a $10 value, but it's free for anyone who calls during this show. so don't wait. pick up the phone and call now to get a $180 cleaning system for just three payments of $33.33. we guarantee you'll love your worx air system or we'll refund your money, no questions asked. so, call or go online right now. the preceding was a paid presentation for the worx air, brought to you by worx.

>> announcer: the proceeding program is a paid advertisement for lifelock identity theft protection. today on "living well with montel"... >> something was terribly, terribly wrong. >> announcer: when the fraudulent bills started showing up, it was bad. >> i had not applied for any of these things. >> announcer: what happened next was worse. >> the woman told me, "the credit cards have been activated from your home phone." >> announcer: 30 years ago, she was a hardworking single mom fresh from college, so why couldn't she open a line of credit? >> finding out that i was $112,000 in debt was devastating. >> announcer: three decades later, it happened again. it's identity theft, one of the fastest growing crimes in america. it's not just a fraudulent charge that your bank or credit-card company will fix. it's so much more.

>> the police could not help me. >> announcer: once thieves have your information, they can steal your money, damage your credit and turn your life upside down. >> i owe them over $20,000. >> two automobiles were purchased. >> i was gonna lose my home. >> announcer: if it can happen to a seasoned investigative reporter... >> this guy apparently pulled my social security number right out of thin air. this is one of the most insidious crimes that are out there. >> announcer: ...and a big city major fraud detective... >> it devastates you. >> announcer: ...you have no idea how easily it can happen to you. >> you're just not secure. >> announcer: today, america's most trusted security expert mayor rudy giuliani, exposes the shocking truth about identity theft. >> it can be done by very, very simplistic criminals just looking over your shoulder in a restaurant or in a store, or it can be done by very sophisticated hackers who are evil geniuses. >> announcer: stay tuned to learn from mayor giuliani and leading security experts what you need to do to keep your identity safe. >> people become victims of identity theft every day and don't realize it until it's too late. >> protecting your good name is one of the most important keys

to living well. and last year alone, over 11 million americans had their identities stolen. identity theft is a global problem. all indications are that it's only gonna get worse. identity thieves don't discriminate. young, old, wealthy, or just everyday people trying to make ends meet, all of us are potential victims. since i became a lifelock member, lifelock has had my back. i know there's an entire company out there 24/7 proactively scanning for potential problems. lifelock service works for me. now stay tuned and find out why it's the best choice you can make. [ applause ] it's time to start living well financially, spiritually physically, and emotionally. it's time to start "living well with montel." [ cheers and applause ] welcome, welcome, welcome, and thank you so much for joining us today for another edition of "living well with montel." [ cheers and applause ] well, today, we're talking about identity theft, and if you don't think it's a serious problem, i want you to think about this. every three seconds, someone's identity is stolen, and it's not just credit-card fraud.

and once your identity is stolen, accounts can be opened in your name, your bank accounts could be wiped out, and you could lose all of the equity in your home. identity thieves can ruin your life. and for all of you people out there who don't think you can be a victim 'cause you're too young and because, you know, you use one of these -- you don't leave a paper trail. come on. guess what -- smartphone users are far more likely to be victims of identity theft. and you still think you're protected? well, so did the people that you're about to meet. i want you to take a look at this. >> i would never have thought in a million years it would have happened to me, ever. >> something was terribly, terribly wrong. >> announcer: it happens to young people. >> i have all of these bills and none of them are mine. >> someone had opened a business in my name. they opened bank accounts. like, they basically had a life based off my life. >> the police could not help me. it entirely changed the course of my life. >> my identity is still messed up, and this is about four years later. >> announcer: it happens to educated people. >> it happened to me twice. i was fresh out of the university and a single parent. very alone. somebody bought a house for $112,000 in a state i never

lived in. >> announcer: it happens to hardworking people. >> i owe them over $20,000, and that freaked me out. >> announcer: it happens to people you would never expect. >> you would think that if anybody is gonna be well-protected against identity theft, it's me -- a professional consumer watchdog and investigative reporter. i was now being pegged for running up bills on nine different credit cards that i wasn't paying, stiffing various utilities, passing bad checks. >> announcer: it even happens to police. >> a lot of people go, "you? you of all people," you know? and i said, "yeah." if it can happen to me, it's gonna happen to you. >> announcer: you can become a victim of identity theft in an instant. your personal information is at risk. >> well, this guy pulled my social security number right out of thin air. >> announcer: whether thieves get your personal information by looking over your shoulder going through your trash, or hacking into your identity online, the results are the same. >> i cannot currently get a credit card. >> just because you're a victim once, don't think you won't be again. [ applause ] >> well, please welcome mark

stephanie, and hanna to the show. welcome them. [ applause ] stephanie. you need to tell everybody -- you had a roommate, right? >> i did have a roommate. >> nice girl. friend to you, right? >> yeah. >> she was cool. >> great friends. >> her boyfriend did what to you? >> it is my suspicion that he opened some credit cards in my name. >> how many months did it take you to start cleaning up the damage that this person did? >> several months, actually. i mean, i moved out, and i had to call my boss and say, "i need immediate time off," and i moved into a motel. i eventually quit the job because i couldn't afford staying where i was anymore, and i moved back home. >> and you made the calls to the police. >> i did. >> and how much were they able to help you? >> not very much. i was violated, and now i have to prove to these people that i am me and that iid not do these things that you told me that i've done.

and it was very difficult. >> hanna, your story is crazy, 'cause hanna gets hit twice -- not once, two times. the first time, you had just graduated from college, correct? >> yeah. >> most people graduate from college these days and you get the notice for student loans or, you know, "when you gonna -- how you gonna work this out?" you get a notice that you didn't have a student loan. somebody bought a house in your name?! >> yeah. i went for a credit card, and i was denied, and they sent me back this four-page thing of all these places in indiana, along with this house that i bought and defaulted on. >> well, how much was that house that you bought? 'cause it was crazy. >> it was $112,000. >> $112,000 in debt like that. >> like that. >> but what people have to understand is for years hanna worked with banks, agencies, told them, "my identity's been stolen." everybody and their mother knew it, and yet they get to do it again. >> it was horrible. >> mark, people have to understand this can happen to anybody.

you are a former l.a.p.d. detective, correct? >> yeah, i was actually working nine years in major fraud when this happened to me, and it was pretty crazy, and it was actually a little bit of a joke when i got back to the dertment. >> do yoknow how it happened? how do they get your identity to begin with? >> your information's out there, and it's public. and so you have to protect yourself, because it's gonna cost you money. it's gonna cost you time. it's gonna cost you stress. it's gonna cost you energy, and i've seen it from all walks, from the young, to little kids to the elderly, who has a house that's already paid for, and then, one day, "what? i have a mortgage?" so, and it devastates them. it wipes out their retirement. >> well, you know what? to help us all understand how this all could have been stopped, please welcome the founder and c.e.o. of lifelock mr. todd davis. welcome him. [ cheers and applause ] todd, these are crazy stories that we hear. >> well, the key is, if it had happened now, we would have had the chance to try to stop these

crimes before they happened. >> and i talked a little bit earlier about fraud -- identity theft. a lot of people think if somebody, you know, swipes your credit card while you're standing at such-and-such a store, look over you shoulder, and they charge four or five things and walk away -- that's one crime. >> yeah. >> that may be the extent of the crime. but then, when they take it the next step further... >> the keys to the kingdom for a criminal is get that personally identifiable information -- not just a credit card that can be turned off in minutes if you notify, but let's get name birth date, social security number. and once they have that, unfortunately for hanna's sake once it's out there, you see what happens. not only c't you get a mortgage -- sit there, clean it up, worked for years to make this better, and then the rest of your life, you've got to still look over your shoulder, 'cause when are they gonna hit me again? >> in each one of these cases -- here's l.a.p.d. -- former l.a.p.d. each case, had they had lifelock to begin with, though, the first time he had any blip, you would have notified him. >> well, that's the key.

we would have looked at it for banking, checking, savings accounts. account takeover fraud -- lifelock would have sent an alert. "is this you?" stephanie's case -- you know what? you've got that alert, and you may have chosen to get it via text message and just, "stephanie, are you trying to get this new credit card?" you say "no," send it back with one button push, and we're going to interact with that enterprise and say, "stop this transaction," before that card ever gets mailed. we see across multiple enterprises. when those criminals adjust their vectors of attack, guess what we do? we adjust where our defenses are. we adjust what we see. >> i got to back you on that 100%. i've been involved with lifelock since its early days. >> very much. >> i got to take a little break, sir. we're gonna take a little break. >> guys, give it up for mr. todd davis. also...give it up for mark stephanie, and hanna. give it up for them. >> announcer: coming up, todd davis takes montel inside lifelock's command center. but first... >> i'm taking a stand against identify theft because i believe it's become prolific. i mean, it's epidemic in proportion. >> announcer: ...he's taken on

organized crime, wall street criminals, even international terrorists. now america's mayor is taking on identity theft. >> i think i know a little bit about security. i would never think in a million years i could protect my own identity. you've got to get professional help here. >> announcer: it's one of the fastest growing crimes in america. before you even know you're a victim, it can rob you of your hard-earned money... >> $5,000 or $6,000 out of my checking account. >> two automobiles were purchased. >> $112,000 on my credit. >> announcer: ...damage your good name... >> it ruined my ability to get credit. >> announcer: ...and turn your life upside down. >> i could have been arrested, and i could have been serving time. >> the police could not help me. >> announcer: it's identity fraud. it strikes over 11 million people every year -- young, old, wealthy, hardworking, and its victims have one thing in common. >> i would never have thought in a million years it would have happened to me, ever. >> announcer: none of them thought it would happen to them. >> i know it happens to a lot of people, but i was so careful. >> announcer: credit-card companies don't do enough to protect you from identity theft. protect yourself with the most comprehensive identity theft protection available -- the

protection only lifelock offers. >> you know, if you're like me you want to protect the things that are so important to you -- your money, your credit, your good name. that's why i'm a member of lifelock. >> announcer: right now, your personal information is out there, and thieves can take it in an instant. when you swipe a credit card shop online, fill up at a gas station, visit your doctor, and if you use a smartphone, your chances of becoming a victim are even greater. lifelock's highly trained and dedicated member-services team are at work 24 hours a day 365 days a year, helping to stop identity theft before it happens. lifelock utilizes a sophisticated data-surveillance system to monitor more than 740 billion identity data points every day. when identity thieves attempt to you use your personal information, lifelock's proactive identity alerts warn you, helping to stop thieves in their tracks before the damage is done. >> lifelock called and let me know that somebody was out there trying to use my name, number, and social security. they ended up locking everything down. lifelock stopped them from doing

damage to my credit and my name. >> announcer: no one can stop all identity theft, but no one can protect you better than lifelock. and they stand behind that promise with their $1 million service guarantee. >> lifelock was my superman. it feels great to have lifelock behind you. >> announcer: call today mention promo code "stop," and get 60 days of lifelock's protection, risk free. call or go to lifelock.com/stop right now. become a member today and montel will also send you this document shredder for shredding all your unwanted sensitive documents -- a $29 value, yours absolutely free for ordering during this special offer. don't wait until you become a victim. become a lifelock member today. >> lifelock offers the most comprehensive protection available. it's the best way for you to protect the things you value most. >> announcer: mention promo code "stop" for your free shredder, and get 60 days of lifelock's protection, risk free.

[ cheers and applause ] >> wow! welcome back to "living well with montel." now today, we're talking about identity theft. and to help us understand just how enormous this problem is and what we can all do to protect ourselves is the former new york city mayor, america's mayor. please welcome mayor rudy giuliani! [ cheers and applause ] my goodness, sir. >> montel, how are you? >> good to see you. >> how are you? >> good to see you again. good. >> good to see you. how are you? >> first of all, thank you, sir. thank you. first of all, i mean, your service to this country is just indescribable. you have taken on everybody -- organized crime, drug cartels. you name it -- you have taken it on and beaten it down and really done one of the best jobs, i think, of anybody in this country doing so. now you're taking on identity theft, sir? >> well, you have to look at the shifting nature of crime. >> okay. >> this is the fastest growing form of crime. it's insidious, because people can steal your identity and you

don't even know about it. >> what made you aware of this to focus on it? >> well, i've been in the security-consulting business now for 10, 11 years -- since i left being mayor. so i've heard hundreds of complaints like this from individuals, from businesses. the whole area of cybertheft s st been growing and growing since -- since i've been in this business. and now it's become almost an -- i call it an epidemic, because all this information is in cyberspace. all this information we used to lock in safes -- all that stuff is sitting up in the air. i mean, it's in a cloud. >> right. >> it's right up there for anybody to go grab, take. >> now, what's even crazier about this, and tell me if i'm wrong. i think, "okay, if somebody messes with my debt, i'll just call the bank. hey, cancel all my credit cards. we good? thank you." and it's over. >> no. no, it's not over. i mean, if somebody can get your social security number, they can do all kinds of damage. if somebody can get into your bank account, they can start moving money around. they can start taking money out. somebody can apply for your social security benefits before you get a chance to. they can get your medicare medicaid benefits if you're

entitled to them. they can charge enormous amounts before you ever find out about it. they can take your equity away from you. >> absolutely insane. so, now, you found out about lifelock. and i'm gonna ask you -- you're a -- i'm a member of lifelock. >> i am, yes. yes. and i believe lifelock is by far the best, but my major message to people is, you got to get some -- you got to get professional help here. do not think you can protect yourself, no matter how smart you are, no matter how security-conscious you are. i think i know a little bit about security. i would never think, in a million years, i could protect my own identity. i can't do it. i'd be spending all my time, you know, checking everything that i did, and i wouldn't be able to do it. >> that's crazy. well, you know what? earlier, i told everybody in the audience that i was gonna take a little tour of the lifelock command center. well, lifelock's founder todd davis, did exactly that. he took us on a tour of the command center, and i want you all to take a look at this. right here, sir. >> we are the industry leader in providing this world-class service, and we're proud of it. this is truly a command center. it isn't just about this dedicated group who are here

but it's the fact that behind all this, montel, is 740 billion aggregated data elements where we are looking for our members' personally-identifiable information being used. >> and i want people at home to understand. you and i are standing right here on the other side of a glass, and why? >> we have to make sure that the data of those members does not get out. we can't even tape audio there in our command center. wherever you are, when you need someone, we will be there for you with a live body who cares. we have the chance to stop this crime before it happens. [ applause ] >> absolutely incredible. see, i knew that they were doing and on the case, but didn't realize how much so. >> the reality is, you look at all those people. they're working for you. >> yes, sir. >> they're all working for you. they're all working to protect you. you cannot possibly do this work for yourself. you cannot protect your own identity in the modern, complex technological world we live in. lifelock's the best way to do it, but any way is better to do

it than you're doing it yourself. >> you heard it here first guys. ladies and gentlemen, give it up for mayor rudy giuliani. thank you so much, sir. and it's so good to see you, too. thank you. >> thank you. >> now, you've heard victims of identity theft talk about how devastating it can be to become a victim. now, you've also heard from mayor giuliani talk about the enormity of the crime and how easy it is for any of us to become victims. if you still think you don't need protection, our next guest will change your mind for sure. at one point, he was one of the world's most notorious hackers and identity thieves. ladies and gentlemen, give it up for mr. kevin mitnick. >> great to meet you, sir. >> good to meet you, sir. right before the show, kevin, we selected eight members of our studio audience -- stand up, guys. and these eight members of our studio audience agreed to let us take a look at the information that they put on their audience-release forms. and those audience-release forms have a certain amount of information on them, right? why don't you tell them? >> right, basically, just their name and their address. >> and they're gonna participate in an identity theft demonstration. >> right, montel. we have four lifelock members, we have four random members from the audience. i was able to find out a ton of

information. before i can go any further, i have to get their explicit authorization, or i'd be breaking the law. >> announcer: when we come back, it only took a few minutes, but you won't believe how much personal information he was able to find and what he did with it, and that's not the most shocking part. >> you know, if you're like me you want to protect the things that are so important to you -- your money, your credit, your good name. that's why i'm a member of lifelock. >> announcer: right now, your personal information is out there, and thieves can take it in an instant. when you swipe a credit card shop online, fill up at a gas station, visit your doctor, and if you use a smartphone, your chances of becoming a victim are even greater. lifelock's highly trained and dedicated member-services team are at work 24 hours a day 365 days a year, helping to stop identity theft before it happens. when identity thieves attempt to you use your personal information, lifelock's proactive identity alerts warn you, helping to stop thieves in their tracks before the damage

is done. >> lifelock called and let me know that somebody was out there trying to use my name, number, and social security. they ended up locking everything down. lifelock stopped them from doing damage to my credit and my name. >> announcer: no one can stop all identity theft, but no one can protect you better than lifelock. and they stand behind that promise with their $1 million service guarantee. it feels great to have lifelock behind you. >> announcer: call today mention promo code "stop," and get 60 days of lifelock's protection, risk free. call or go to lifelock.com/stop right now. become a member today and montel will also send you this document shredder for shredding all your unwanted sensitive documents -- a $29 value, yours absolutely free for ordering during this special offer. don't wait until you become a victim. become a lifelock member today. >> lifelock offers the most comprehensive protection available. it's the best way for you to protect the things you value most. >> announcer: mention promo code "stop" for your free shredder,

and get 60 days of lifelock's protection, risk free. >> announcer: before the break eight audience volunteers allowed former hacker kevin mitnick to attempt to steal their identities using just their name and address -- information all of us give out without a second thought. >> just so people get this clearly, if you have a computer and access, it doesn't cost you anything, right? what's the cost for you to be able to steal somebody's identity? >> actually, 50 cents. you don't have to be a super hacker. anyone that has access to the internet and can subscribe to certain databases that private investigators do and information brokers do could obtain anyone's information for between 25 and 50 cents. >> so the value of your whole life and all your information -- 50 cents. all right, so let's show you. we did an experiment, and this has been great. all eight of you stand up again. four of you are lifelock members, four of you are non-lifelock members. >> i was able to get their social security number, their date of birth, their phone number, and all the addresses that they lived at for probably

the last 10 years. >> you, then, during our break were able to do what? >> i was able to open up credit accounts at some of the major banks. >> guys, he was just able to fill out applications for credit cards in your names. all right, so, now, the four of you that are non-lifelock members, take a look at your phone. tell me if you have an alert there. you got an alert there? somebody let you know that somebody's messing with you? [ chuckling ] no? lifelock members, take a look at your phone. anybody got an alert there? [ cellphones chime ] yeah? one. one, two. three. four. all four? all four. [ cheers and applause ] and you see, that's the power of lifelock. it steps in and can stop it. honestly, it's being proactive understanding that with minimal amount of information, people have access to your entire life, correct? >> pretty much, the identity system in america is broken. it takes anyone with access to the internet and a credit card to get enough information to become you. it's just so easy, and there's

nothing out there that can protect you like lifelock. >> give it up for kevin mitnick. [ cheers and applause ] thank you, sir. >> thank you. >> want a good guy, protecting us all. now, i want you to take a look at this tape because here are a couple of lifelock members who are gonna prove to you that lifelock can step in to help us all stop identity theft in its tracks. >> i was applying for a new home loan. my neighbor next door came into my apartment, and within minutes, he just photocopied everything with his camera. they stole it all. they stole my -- my life. >> last thanksgiving, i came home, found my house burglarized. they had taken a safe, which contained all of my wife's and i's personal documents, my family's personal documents. what they took wasn't just the physical items, but they took my identity, and it became very personal. >> at first, i panicked because i didn't know what to do. now that he'd stolen my identity, with all the inquiries on my credit, i'm not gonna

qualify, and i was not gonna get my new home. lifelock protected my credit and in the process, i did get my new home. >> the support i got from lifelock was amazing. they were there for me. they were working side by side with me. the credit-card companies and my banks were not. >> lifelock did shut the identity thieves down. >> i chose lifelock because they seemed to have the best reputation. what was interesting is they proved themselves right by doing everything they said they would do and then some. >> if i didn't have lifelock, i would have never gotten my new home. >> without lifelock on my side i, um... i don't know where i'd be. >> well, please welcome kent julie, and francine to the show. welcome them. [ applause ] i don't know. you know, again, i can't imagine walking into my house and realizing someone had invaded my privacy this way. >> i was so angry. i wanted to just pick up a pipe and beat somebody. [ chuckles ] >> i can imagine. because, i mean, you were also trying to think about the holidays for your family.

and when did you realize that, you know, "somebody could have our information"? >> well, we had taken all of our stuff out of the bank, put it in our home safe 'cause we were switching banks, and we'd noticed that the safe was gone -- our passports, our birth certificates, our social security cards, our parents' information, car title. >> so, what did lifelock do for you? >> lifelock stopped the identity theft. they locked me down. they protected me. any time i had a problem, i was getting an alert via text, a phone call, and an e-mail. >> and i'll tell you -- these lifelock people that were on the phone with us were amazing. >> and this is through the holiday season. let's remind people that, you know, this thing happens -- two days later, there are thieves who are out there working as hard as they can, and lifelock is letting you know -- bang -- "i have stopped this. i have shut this down." >> they were working immediately. they weren't even waiting two days. we had been robbed thanksgiving day, and by friday, they were already starting to open up accounts. and lifelock was right there for us, right over the holidays, going into the christmas season.

>> and lifelock stopped it. >> stopped it. >> that's what i'm talking about. >> yeah. >> now, francine. francine. this thing -- these little devices that we call smartphones, all of which have cameras on them -- watch this. francine, somebody rolls over to your house -- neighbor. >> okay. my neighbor. >> click click. >> he took it all. he had it all. >> what did lifelock do for you? >> well, lifelock kept alerting me because the thief kept trying to move my bank accounts to different p.o. boxes. so, lifelock would call me up and say, "hey, are you, uh changing an address?" and i said, "no. no." i got the alert -- "hey, he's trying to open up another seven credit cards." lifelock -- >> and each time that alert comes through, that's not saying, "oh, this activity's going on, and we didn't do anything." they stopped it from happening. stop it. >> they're my angels.

>> all right, folks, what else do i need to do to convince you to get identity theft protection? we've shown you from both sides -- from the victims and the thieves -- just how easy it is for identities to be stolen. you've experienced firsthand the dedication and the incredible level of support from america's leader in identity theft protection. and america's mayor himself, rudy giuliani, told us just how serious and devastating this problem can become. so, the problem's not gonna go away, folks. it's only gonna get worse. don't wait until you become a victim yourself -- protect yourself with lifelock today. now, i'm gonna make it real easy for everybody in the audience, because you're all gonna go home with one year of lifelock for free. there you go. [ cheers and applause ] absolutely. so, join us on the next "living well with montel." [ cheers and applause ] >> you know, if you're like me you want to protect the things that are so important to you -- your money, your credit, your good name. that's why i'm a member of lifelock. >> announcer: right now, your personal information is out there, and thieves can take it in an instant when you swipe a

credit card, shop online, fill up at a gas station, visit your doctor. credit card companies don't do enough to protect you from identity theft. and if you use a smartphone, your chances of becoming a victim are even greater. lifelock's highly trained and dedicated member-services team are at work 24 hours a day 365 days a year, helping to stop identity theft before it happens. lifelock utilizes a sophisticated data-surveillance system to monitor more than 740 billion identity data points every day. when identity thieves attempt to you use your personal information, lifelock's proactive identity alerts warn you, helping to stop thieves in their tracks before the damage is done. >> lifelock stopped them from doing damage to my credit and my name. >> announcer: no one can stop all identity theft, but no one can protect you better than lifelock. and they stand behind that promise with their $1 million service guarantee. it feels great to have lifelock behind you. >> announcer: call today mention promo code "stop," and get 60 days of lifelock's

protection, risk free. call or go to lifelock.com/stop right now. become a member today and montel will also send you this document shredder for shredding all your unwanted sensitive documents -- a $29 value, yours absolutely free for ordering during this special offer. don't wait until you become a victim. become a lifelock member today. >> lifelock offers the most comprehensive protection available. it's the best way for you to protect the things you value most. >> announcer: mention promo code "stop" for your free shredder, and get 60 days of lifelock's protection, risk free. the preceding was a paid advertisement for lifelock identity theft protection.

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